CRM migration

Migrate from Property Shell to HubSpot

Field-level mapping, validation, and rollback between Property Shell and HubSpot. We move data and schema; workflows are rebuilt natively in HubSpot.

Property Shell logo

Property Shell

Source

HubSpot

Destination

HubSpot logo

Compatibility

100%

10 of 10

objects map 1:1 between Property Shell and HubSpot.

Complexity

BStandard

Timeline

2–5 business days

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Property Shell targets property developers and project marketers with a vertically oriented CRM that combines lead capture, interactive mapping, and contract management in one portal. HubSpot offers a horizontally scalable all-in-one platform spanning marketing, sales, service, and operations with native AI (HubSpot Breeze), an extensive integration marketplace, and tiered pricing that grows with team size. The migration carries Property Shell's standard CRM objects — contacts, companies, deals, and pipeline data — into HubSpot's contact, company, deal, and ticket objects. Property Shell's contract-centric fields (variations, upgrades, settlement data) and its interactive mapping associations have no native HubSpot equivalent; FlitStack creates HubSpot custom properties and custom objects to preserve that context. Marketing automations, lead nurture sequences, and any custom property-development workflows must be rebuilt in HubSpot Workflows or Operations Hub — FlitStack exports your automation definitions as a rebuild reference. The migration runs via scoped read-only API access to Property Shell, so your team continues working in the source system throughout. A delta-pickup window captures records modified during cutover before the HubSpot portal goes live.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Property Shell logo

Property Shell

What's pushing teams away

  • Limited publicly documented API or export mechanisms, making it difficult to extract data for reporting, backups, or migrations to another platform.
  • Smaller review base (29 verified reviews on Capterra) and thin community resources compared to established CRM platforms, making peer support harder to find.
  • As a niche platform targeting property developers in Australia and New Zealand, teams operating in other regions or industries may find the feature set too specialised for broader CRM needs.

Choosing

HubSpot logo

HubSpot

What's pulling them in

  • Lowest barrier to entry of any major CRM — the free tier with unlimited contacts lets teams validate fit before committing to a paid plan, according to G2 and Capterra reviewers.
  • Native integration between the CRM and sales engagement tools (sequences, email tracking, dialer) means no separate sync configuration, a theme across G2 Sales Hub reviews.
  • Pipeline visualization, deal tracking, and automated workflows are consistently praised as intuitive and easy to set up without developer involvement.
  • Strong onboarding for new team members — reviewers on Capterra and G2 highlight how quickly new reps become productive without formal training.
  • The HubSpot platform ecosystem (Marketing, Sales, Service, CMS hubs) allows growing companies to consolidate tools without building new integrations.

Object mapping

How Property Shell objects map to HubSpot

Each row shows how a Property Shell object lands in HubSpot, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Property Shell

Contact

maps to

HubSpot

Contact

1:1
Fully supported

Property Shell contacts map directly to HubSpot contacts. All standard fields (name, email, phone, address) transfer 1:1. Owner is resolved by email match against HubSpot users. Contacts without a primary company link to a designated default HubSpot company record.

Property Shell

Lead

maps to

HubSpot

Lead

1:1
Fully supported

Property Shell leads route to HubSpot leads. Lead score from Property Shell's AI lead scoring becomes a HubSpot custom number property (Lead_Score__c). Lead status pick-list values are mapped value-by-value to HubSpot's lead status field.

Property Shell

Company

maps to

HubSpot

Company

1:1
Fully supported

Property Shell companies map to HubSpot companies. Company hierarchies (parent and child companies) are preserved via HubSpot's parent company association. Multi-contact companies maintain all associated contact records under the single company.

Property Shell

Deal

maps to

HubSpot

Deal

1:1
Fully supported

Property Shell deals map to HubSpot deals. The deal name, amount, close date, and owner transfer directly. Each Property Shell pipeline maps to a HubSpot pipeline. Deal stage values are mapped value-by-value to the corresponding HubSpot pipeline stage.

Property Shell

Pipeline

maps to

HubSpot

Pipeline

1:1
Fully supported

Each Property Shell pipeline becomes a HubSpot pipeline. Stage names, probabilities, and forecast categories transfer as the HubSpot pipeline stage configuration. Stage-entered timestamps are preserved as HubSpot custom datetime properties for reporting continuity.

Property Shell

Contract

maps to

HubSpot

Custom Object: Contract

1:1
Fully supported

Property Shell's contract management records have no native HubSpot equivalent. FlitStack creates a HubSpot Contract custom object with fields for contract value, variation total, upgrade flags, and settlement date. Contracts are associated to the originating HubSpot deal via a custom lookup relationship.

Property Shell

Interactive Map Association

maps to

HubSpot

Custom Object: Property Unit

1:1
Fully supported

Property Shell's interactive map lot/unit associations — stage, release, sales status, size, price — become a HubSpot Property Unit custom object linked to the HubSpot company or deal. This preserves display-suite data that would otherwise be lost in a generic deal migration.

Property Shell

Custom Property (per-object)

maps to

HubSpot

Custom Property

1:1
Fully supported

Every Property Shell custom property — whether on contact, company, deal, or contract — is evaluated against HubSpot's standard field catalogue. Matching standard fields are used; non-matching properties are created as HubSpot custom properties with the original data type preserved (text, number, date, picklist, checkbox).

Property Shell

Attachment / File

maps to

HubSpot

HubSpot Files

1:1
Fully supported

Property Shell file attachments on contacts, companies, or deals are downloaded and re-uploaded to HubSpot Files. File size limits apply (HubSpot supports up to 250 MB per file in most plans). Inline images in notes are extracted and rehosted within HubSpot's file CDN.

Property Shell

Owner / User

maps to

HubSpot

User

1:1
Fully supported

Property Shell owner records are resolved against HubSpot users by email address match. Unmatched owners are flagged in the migration report with their Property Shell record count so your team can either invite them to HubSpot or reassign records to a fallback owner before the migration runs.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Property Shell logo

Property Shell gotchas

High

No documented public API for data export

High

Highly customised per-customer schema requires pre-migration field audit

Medium

Interactive Maps are visualisation-layer only and cannot be migrated

HubSpot logo

HubSpot gotchas

High

Marketing Contacts billing model is migration-critical

High

Feature tier gating is not visible until onboarding

Medium

Mandatory onboarding fees inflate year-one cost

Medium

HubSpot CSV importer cannot migrate engagements or attachments

Medium

Custom objects require Enterprise and a pre-existing schema

Pair-specific challenges

  • Property Shell contract and interactive-map data has no native HubSpot home

    Property Shell's contract management records — variation totals, upgrade flags, settlement dates — and its interactive map associations (stage, lot, release, sales status) are property-development constructs that do not exist in HubSpot's standard data model. FlitStack creates HubSpot custom objects (Contract, Property Unit) to preserve this data, but those objects require pre-creation in HubSpot before the migration loads. The migration plan includes the schema definition for these custom objects so your HubSpot admin can create them before data arrives. Without this step, contract and map data would land as unstructured notes or be omitted entirely.

  • HubSpot lifecycle stage is not a universal contact property in all tiers

    HubSpot's lifecycle stage property is available on contacts by default but is a tiered feature — it functions fully in Marketing Hub Starter and above. When Property Shell contacts with lifecycle data land in HubSpot, the lifecycle stage values are preserved as a contact property, but any automated workflows that depend on lifecycle stage transitions need to be rebuilt in HubSpot Workflows. Property Shell's AI lead scoring similarly transfers as a static value at migration time; HubSpot Breeze AI provides ongoing scoring but must be configured post-migration rather than inherited from Property Shell.

  • Property Shell lead funnels and nurture journeys must be rebuilt in HubSpot Workflows

    Property Shell's marketing automation features — lead nurture journeys, customised lead funnels, and automated follow-up sequences — are not part of the data migration. They have no export format that HubSpot's workflow engine can consume directly. FlitStack exports the Property Shell automation definitions as a structured document listing each workflow's trigger, conditions, and actions, giving your HubSpot admin or RevOps consultant a rebuild reference. The rebuild itself falls outside the data migration scope and is quoted separately as a HubSpot onboarding engagement.

  • Multi-project Property Shell portals require per-pipeline stage mapping in HubSpot

    Property Shell portals managing multiple concurrent property development projects may use different stage labels across projects. Each Property Shell pipeline must be mapped to a corresponding HubSpot pipeline with stage names translated value-by-value. Stage probabilities in HubSpot are editable per pipeline and should be confirmed against your sales process before migration. If Property Shell stage labels are stored as free-text rather than pick-list values, FlitStack flags them for data cleansing before the value-mapping step to prevent orphan records in HubSpot.

  • Property Shell owner resolution to HubSpot users can leave records unassigned

    Property Shell owner records are matched to HubSpot users by email address. If a Property Shell owner record uses an email domain that does not correspond to any existing HubSpot user — for example, a departed team member or an external consultant — the matched contact and deal records will not automatically assign to a HubSpot user. FlitStack generates an owner-resolution report before the migration runs, listing every unmatched owner and the count of records they own, so your team can decide whether to invite them to HubSpot, reassign their records, or use a fallback owner for the migration.

Migration approach

Six steps for a successful Property Shell to HubSpot data migration

  1. Extract Property Shell data via scoped API access

    FlitStack connects to Property Shell using read-only API credentials scoped to the CRM objects required for migration. We export contacts, companies, deals, pipelines, contract records, and any custom properties in scope. The extraction runs against a representative data slice first (typically 200–500 records) to validate field completeness and identify any non-standard data — such as free-text stage values that need cleansing before a full value-mapping plan can be built.

  2. Build the HubSpot schema plan and custom object definitions

    Before data moves, FlitStack delivers a HubSpot schema setup plan covering: standard object field mapping (contacts, companies, deals), custom property creation for Property Shell fields that have no HubSpot standard equivalent, and the Contract and Property Unit custom object definitions with field names, types, and pick-list values. Your HubSpot admin creates these objects in the destination portal before the migration load. We recommend completing this step 3–5 business days before the migration run.

  3. Resolve owners and validate data quality

    FlitStack runs the owner-resolution step — matching Property Shell owner email addresses to HubSpot user records. An owner-resolution report is delivered listing matched users, unmatched owners, and the number of records affected per unmatched owner. Your team acts on this report by either inviting the owner to HubSpot or designating a fallback owner. Concurrently, data quality checks identify duplicate contacts (matched by email), missing required fields, and records with free-text values that should be pick-list fields. These are resolved or flagged before the migration load.

  4. Run sample migration with field-level diff

    A representative slice — contacts, companies, deals, contracts, and a sample of custom property records — migrates into the live HubSpot portal. FlitStack generates a field-level diff report comparing source values against destination values for every mapped field. Your team reviews the diff to verify that lifecycle stage values, deal amounts, pipeline stage assignments, and custom property data landed correctly. Any discrepancies are corrected in the mapping configuration before the full migration commits.

  5. Execute full migration with delta-pickup cutover

    The full data migration runs against HubSpot. A delta-pickup window of 24–48 hours is opened from the moment the migration begins, capturing any new or modified records created in Property Shell during the cutover. FlitStack's audit log records every operation — record count loaded, skipped, and failed — and one-click rollback is available if reconciliation identifies unexpected data divergence. After rollback window closes, the HubSpot portal is confirmed as the live system of record.

Platform deep dives

Context on both ends of the pair

Property Shell logo

Property Shell

Source

Strengths

  • Purpose-built for property development projects with native concepts for lots, stages, releases, and settlements.
  • Real-time interactive mapping for display suites and project websites showing stock status and lot availability.
  • AI-powered lead scoring and automated nurture journeys from first enquiry through to settlement.
  • Comprehensive contract management with variation and upgrade tracking across the settlement lifecycle.
  • Integrates development, marketing, sales, and finance team collaboration within a single platform.

Weaknesses

  • No publicly documented API or developer portal — export and migration rely on ad-hoc data extraction.
  • Small review cohort and limited third-party community resources for troubleshooting or peer support.
  • Interactive Map geometry and visual stock statuses are UI-layer data not exposed for migration or backup.
  • Highly custom implementations per customer mean no standard schema — every migration requires a full field audit.
  • Platform is primarily oriented to the Australian property development market, limiting applicability for teams in other regions.
HubSpot logo

HubSpot

Destination

Strengths

  • Genuinely useful free CRM tier with no seat limit on contact records.
  • All-in-one sales engagement layer (sequences, email tracking, calling, dialer) embedded natively in the CRM, eliminating a separate integration.
  • Intuitive interface and fast onboarding for individual reps, per G2 and Capterra reviews.
  • Workflow automation triggers across contacts, deals, and tickets with a visual builder.
  • API coverage for all standard objects including custom objects at Enterprise tier.

Weaknesses

  • Pricing model is contact-based at the marketing layer — importing all records as marketing contacts can multiply the monthly bill by 4×.
  • Feature tier cliffs are frequent surprises: sequences, calling, advanced reporting, and quoting are all gated, often requiring plan upgrades mid-implementation.
  • Mandatory onboarding fees at Professional ($1,500) and Enterprise ($3,500) are not prominently disclosed on the pricing page.
  • API rate limits are restrictive for bulk migration — burst limits of 100-200 req/10sec and search endpoint limits of 4 req/sec require careful job queuing.
  • Custom objects, additional pipelines, and advanced forecasting are Enterprise-only, making cost projections difficult for growing teams.

Complexity grading

How hard is this migration?

Standard CRM migration. 3 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Property Shell and HubSpot.

  • Object compatibility

    B

    3 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Property Shell: Not publicly documented.

  • Data volume sensitivity

    B

    Property Shell doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Property Shell to HubSpot migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Property Shell to HubSpot data migrations

Answers to the questions buyers ask most during Property Shell to HubSpot migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Book a free 30 minute consultation

Most Property Shell to HubSpot migrations complete in 2–5 business days for portals with under 25,000 records. Portals with 100,000+ records, multiple property development projects, or extensive custom property sets extend to 2–4 weeks. The longest planning step is building the HubSpot custom object schema for contract and interactive-map data before the migration load. The migration load itself runs in hours; the surrounding planning, testing, and delta-pickup add the elapsed time.

Adjacent paths

Related migrations to explore

Ready when you are

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