Migrate from Brevo Marketing Platform to HighLevel

Brevo Contacts map directly to GoHighLevel Contacts. Email address is the dedupe key. We export all standard contact attributes (first name, last name, phone, address, birthday, attributes) via Brevo's Contacts API (GET /contacts) with pagination since daily exports were deprecated in May 2025. Tags and list memberships are exported separately and re-applied after the contact import using GoHighLevel's contact tagging API.

Brevo Companies map to GoHighLevel Companies. We create Companies first, then associate them with imported Contacts via the company_id relationship during the contact import phase. Brevo company attributes (industry, website, address, employee count) map to equivalent GoHighLevel Company fields. Companies serve as the parent record for Opportunities in GoHighLevel's data model.

Brevo Deals map to GoHighLevel Opportunities. The deal's pipeline and stage assignments map to GoHighLevel pipeline and stage values. We export Deal attributes including amount, currency, expected close date, owner, and associated company via Brevo's CRM Deals API or CSV export. Closed-won and closed-lost stages in Brevo map to GoHighLevel's won and lost status values.

Brevo's multiple pipeline model maps to GoHighLevel's Pipeline model with stage values. Each Brevo pipeline becomes a GoHighLevel Pipeline with its stage names preserved. We configure the pipeline and stage structure in GoHighLevel before migrating any Opportunities, ensuring that stage values are valid at the time of Opportunity insert.

Brevo Tags (flat key-value labels applied to Contacts) map to GoHighLevel Contact Tags. We export the full tag list and tag-to-contact assignments from Brevo and re-apply them via GoHighLevel's tagging API after the primary contact import is complete. Tags are preserved as-is; no transformation is applied.

Brevo Segments are dynamic lists defined by filter conditions (e.g., all Contacts in City X with Tag Y). We export the segment definition (filter logic) and recreate it in GoHighLevel as a Contact Group with equivalent filter conditions, or document it as a tag-based filter for manual recreation. Complex segment logic that relies on Brevo-specific operators is documented for admin review rather than auto-migrated.

Brevo Custom Objects (Enterprise or Pro plan only) migrate to GoHighLevel Custom Objects. We pre-create the destination schema via GoHighLevel's Custom Objects API, including all custom fields and lookup relationships, before any data import. Brevo's asynchronous batch upsert endpoint (/objects/{object_type}/batch/upsert) is used to load the data; equivalent GoHighLevel Custom Object records are created with the same API. Custom Object records that reference Contacts or Companies are imported after their parent records.

Brevo Automation Journeys are documented as step sequences and rebuilt in GoHighLevel's Workflow builder. Brevo's new automation editor (introduced 2024) has a separate migration path, and partially migratable workflows mark unsupported steps as inactive. We audit every active Brevo automation, document its trigger, conditions, actions, and delay steps, and deliver a written workflow inventory with GoHighLevel Workflow equivalents. The customer's admin rebuilds the workflows in GoHighLevel based on the inventory.

Brevo Email Campaigns and their HTML content blocks can be exported. Campaign subject, sender, content, and scheduling metadata are preserved in a written inventory for manual recreation in GoHighLevel's Email Builder. Email campaign statistics (open rate, click rate) are documented as reporting artifacts and do not migrate to GoHighLevel since GoHighLevel tracks its own campaign analytics post-migration.

Brevo SMS campaign content is exported and documented for manual recreation in GoHighLevel's SMS templates. SMS credits do not migrate — GoHighLevel requires its own SMS account provisioning (Twilio or GoHighLevel's native SMS) before SMS sending can resume. Sender IDs and phone numbers from Brevo are documented so the admin can configure equivalent sender IDs in GoHighLevel.