CRM migration

Migrate from Fieldmagic to HighLevel

Field-level mapping, validation, and rollback between Fieldmagic and HighLevel. We move data and schema; workflows are rebuilt natively in HighLevel.

Fieldmagic logo

Fieldmagic

Source

HighLevel

Destination

HighLevel logo

Compatibility

100%

14 of 14

objects map 1:1 between Fieldmagic and HighLevel.

Complexity

BStandard

Timeline

48–72 hours

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Fieldmagic and HighLevel occupy different positions in the SaaS landscape, which shapes what migrates cleanly and what requires manual rebuilding. Fieldmagic is a field service management platform built on a Salesforce CRM foundation, handling customers, sites, assets, jobs, quotes, and scheduling with per-seat pricing. HighLevel is an all-in-one CRM, marketing automation, and workflow platform with a flat-rate unlimited-contacts model and no native field-service scheduling module. FlitStack AI migrates all data Fieldmagic exposes via its export layer: customers, contacts, sites, asset types, individual assets, jobs, quotes, tasks, and custom field definitions. We create custom objects in HighLevel for Sites and Assets, map jobs to Opportunities with custom fields for job number, type, status, priority, and description, and link assets to the contacts or companies that own them. Original create dates and modified timestamps are preserved as custom metadata fields so historical reporting continuity holds after go-live. What does not migrate: workflows, sequences, approval rules, report definitions, native job scheduling and technician dispatch (Fieldmagic-specific), and third-party integrations such as Xero or QuickBooks. These must be rebuilt in HighLevel's Workflow Builder or reconnected post-migration. HighLevel's API enforces 200,000 daily request limits per sub-account with 100 requests per 10 seconds — large asset or job-history datasets may require staged migration windows. The migration runs against Fieldmagic's read-only API, so your team continues working in Fieldmagic uninterrupted until the cutover delta-pickup window closes.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Fieldmagic logo

Fieldmagic

What's pushing teams away

  • The platform becomes cost-prohibitive as teams scale — multiple office users, more technicians, and advanced features tier out quickly, and the per-seat model compounds for growing field service businesses.
  • Salesforce underpinnings add unnecessary complexity for straightforward field service needs — smaller teams report the CRM features feel oversized for their actual job management requirements.
  • Limited API documentation and no publicly documented bulk export mechanism makes it difficult for technical teams to build custom integrations or extract data for migration without vendor involvement.
  • Some users report the UI, while functional, lacks the polish of newer FSM competitors, and certain workflow automation features require a steeper learning curve to configure effectively.

Choosing

HighLevel logo

HighLevel

What's pulling them in

  • Agencies choose HighLevel to consolidate CRM, email, SMS, scheduling, and funnels into one subscription, eliminating monthly bills for five to ten separate SaaS tools they previously stitched together.
  • The flat-rate pricing model bills per sub-account rather than per contact, so growing a contact database from 1,000 to 100,000 records does not trigger a billing surprise—a common pain point avoided by migrating customers.
  • White-label and sub-account capabilities let agencies resell HighLevel access to their own clients, turning a software cost center into a recurring revenue stream that justifies the subscription.
  • The platform ships a 14-day free trial with no credit card required, giving teams a low-friction entry point to validate fit before committing to the $97/month Starter tier.
  • Marketing agencies managing multiple client accounts use sub-accounts to maintain data isolation per client while operating under a single agency billing relationship with HighLevel.

Object mapping

How Fieldmagic objects map to HighLevel

Each row shows how a Fieldmagic object lands in HighLevel, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Fieldmagic

Customer

maps to

HighLevel

Contact

1:1
Fully supported

Fieldmagic customers map directly to HighLevel Contacts. Customer name becomes Contact name, email becomes Contact email, and phone becomes phone fields. The customer address maps to the Contact address fields. Customer IDs are stored as a custom field (FM_Customer_ID__c) on the Contact for traceability and delta-run deduplication.

Fieldmagic

Contact

maps to

HighLevel

Contact

1:1
Fully supported

Fieldmagic contact individuals (site managers, billing contacts) map to HighLevel Contacts with the same field names. Job title becomes HighLevel contact job title. If a contact has no associated customer in Fieldmagic, it lands as a standalone HighLevel Contact and can be linked to a Company record manually post-migration.

Fieldmagic

Company

maps to

HighLevel

Company

1:1
Fully supported

Fieldmagic company records map to HighLevel Companies. Company name, domain/website, industry, employee count, and annual revenue transfer as direct field mappings. HighLevel Company records serve as the parent record for associated Contact records and can hold custom fields for CRM-level reporting.

Fieldmagic

Site

maps to

HighLevel

Custom Object (Site)

1:1
Fully supported

Fieldmagic sites — physical service locations with address, site manager, and site-type information — have no native HighLevel equivalent. We create a Site custom object in HighLevel with fields for site name, full address, site type, site manager contact, and the linked FM_Customer_ID__c. Each Site is then linked to the primary Contact or Company that manages it via a custom object relationship.

Fieldmagic

Asset Type

maps to

HighLevel

Custom Object (Asset Type)

1:1
Fully supported

Fieldmagic asset types (categories of equipment: HVAC, electrical, plumbing) are mapped to a custom object called Asset Type in HighLevel. This preserves the classification hierarchy separately from individual asset records. The asset type name, description, and category fields transfer as direct text fields on the custom object.

Fieldmagic

Asset

maps to

HighLevel

Custom Object (Asset)

1:1
Fully supported

Fieldmagic assets — individual equipment items with serial numbers, status, manufacturer, location, and warranty info — migrate as a custom object called Asset in HighLevel. The asset is linked to its parent Asset Type via a relationship field, to its Site via a site lookup, and to the Customer or Contact that owns it. Asset status (operational, under repair, retired) transfers as a pick-list custom field.

Fieldmagic

Job

maps to

HighLevel

Opportunity

1:1
Fully supported

Fieldmagic jobs map to HighLevel Opportunities using a transformation layer. Job number becomes a custom field on the Opportunity (FM_Job_Number__c). Job type, status, priority, and description transfer as Opportunity custom fields. Job schedule date maps to a custom datetime field (FM_Scheduled_Date__c). Job total amount maps to the native Opportunity Amount field. The Opportunity is linked to the Contact or Company that is the job's primary customer.

Fieldmagic

Quote

maps to

HighLevel

Opportunity Custom Field / File Attachment

1:1
Fully supported

Fieldmagic quotes (line-item pricing documents attached to jobs) have no native HighLevel equivalent. Quote PDFs are re-uploaded to HighLevel and attached to the corresponding Opportunity or Contact record. Quote status (draft, sent, accepted, rejected) is preserved as a custom pick-list field on the Opportunity if it exists in Fieldmagic. Quote templates and formatting must be rebuilt in HighLevel's template builder post-migration.

Fieldmagic

Task

maps to

HighLevel

Activity / Task

1:1
Fully supported

Fieldmagic tasks (internal work items linked to jobs or contacts) map to HighLevel Tasks. Task subject, description, due date, and completion status transfer as direct field mappings. Task owner is resolved by email match against HighLevel users. Tasks without a HighLevel user match are assigned to a fallback owner and flagged for admin review.

Fieldmagic

Schedule

maps to

HighLevel

Task + Custom Field

1:1
Fully supported

Fieldmagic scheduling records (technician assignments, time blocks, resource allocations on a drag-and-drop calendar) have no native HighLevel equivalent. The scheduling data — technician name, scheduled date/time, job number reference, and resource type — is preserved as a custom text field on the Opportunity (FM_Schedule_Reference__c) and as a linked Task. HighLevel's calendar is appointment-based (booking tool), not dispatch-based; teams needing real-time scheduling rebuild this capability separately.

Fieldmagic

User / Office User / Mobile User

maps to

HighLevel

User

1:1
Fully supported

Fieldmagic users (office users and mobile technicians) are resolved by email match against HighLevel users. Matched users are assigned ownership of their respective records (jobs, tasks, assets). Unmatched users are flagged before migration so your team can invite them to HighLevel or assign their records to a fallback owner. Fieldmagic's Office User vs. Mobile User distinction does not map to a HighLevel concept.

Fieldmagic

Custom Field (Job)

maps to

HighLevel

Opportunity Custom Field

1:1
Fully supported

Any custom properties defined on Fieldmagic jobs are created as custom fields on the HighLevel Opportunity object. Custom pick-list values are rebuilt as pick-list options in HighLevel. Boolean and numeric custom fields map by type. All custom field definitions are exported from Fieldmagic during the discovery audit and delivered as a setup reference for your HighLevel admin before the migration runs.

Fieldmagic

Attachment / File

maps to

HighLevel

File Attachment

1:1
Fully supported

Files attached to Fieldmagic jobs, quotes, or assets are downloaded and re-uploaded to HighLevel's file management system. Each file is attached to the corresponding Opportunity (for job files) or Contact (for document files). HighLevel's file storage limits per sub-account apply; large attachments are flagged before migration if they exceed plan limits.

Fieldmagic

Integration (Xero, QuickBooks)

maps to

HighLevel

Integration

1:1
Fully supported

Fieldmagic integrations with Xero and QuickBooks (accounting sync, invoice push) have no HighLevel equivalent and cannot be migrated. HighLevel has its own payment and invoicing capabilities but does not natively sync with Xero or QuickBooks. Third-party integrations must be re-established post-migration via Zapier, Make, or HighLevel's API if supported by the accounting platform.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Fieldmagic logo

Fieldmagic gotchas

High

Site-Asset hierarchy is a mandatory import dependency

Medium

Checklist auto-attachment and completion data require separate handling

Medium

Salesforce custom objects and custom fields are not covered by standard import

Medium

Contract pricing links to invoicing require value-level mapping

High

Bulk API extraction is not publicly documented

HighLevel logo

HighLevel gotchas

High

Sub-account architecture creates isolated data silos per client

High

Usage-based telecom and AI costs are not in the subscription price

Medium

Workflows have no native equivalent in most destination CRMs

Medium

API rate limits cap bulk migration throughput at 100 requests per 10 seconds per sub-account

Low

White-label configuration and branding assets do not export via API

Pair-specific challenges

  • Workflows and automations do not migrate — every automation must be rebuilt in HighLevel's Workflow Builder

    Fieldmagic job-status workflows, approval rules, quote-triggered sequences, and notification automations are stored in Fieldmagic's proprietary automation engine and cannot be exported in a transferable format. HighLevel's Workflow Builder uses its own trigger-action logic, trigger types, and conditional branching — there is no import path. Before migration, FlitStack exports your Fieldmagic automation definitions as a written reference document so your HighLevel admin can rebuild each workflow. Basic field-update rules (job status changes triggering a field write) can be approximated in HighLevel; complex multi-step sequences with delays, branches, and external API calls require full redesign. Budget time for this rebuild phase alongside the data migration.

  • Per-seat Fieldmagic billing shifts to unlimited-contacts HighLevel pricing — the economics require re-evaluation

    Fieldmagic charges per office user and per mobile user per month, which means cost scales with headcount regardless of contact database size. HighLevel's Starter plan at $97/month includes unlimited contacts and unlimited users with no per-seat component. For teams migrating from Fieldmagic, the per-seat to flat-rate shift is a significant billing model change that may produce cost savings at scale but can feel like a lateral move for small teams paying $29 per user. Additionally, HighLevel introduces execution-based overage charges for workflow runs and AI features beyond plan limits, which are not present in Fieldmagic's all-inclusive pricing. FlitStack provides a post-migration cost comparison worksheet so you can model the actual monthly spend difference before committing to HighLevel.

  • HighLevel has no native field-service scheduling or technician dispatch — job scheduling must be rebuilt

    Fieldmagic's drag-and-drop dispatcher board, resource allocation view, and technician calendar are core platform capabilities with no equivalent in HighLevel's appointment booking module. HighLevel's calendar is designed for client-facing appointment scheduling (booking links, round-robin, service calendars) rather than internal field technician dispatch. When Fieldmagic jobs migrate to HighLevel Opportunities with custom fields, the scheduled date and assigned technician are stored as data fields — not as a live scheduling board. Teams requiring real-time dispatch visibility, multi-technician job splitting, or route optimization need to either rebuild this capability using HighLevel's custom objects, tasks, and workflow triggers, or adopt a separate field service scheduling tool post-migration. FlitStack surfaces this gap in the migration plan and can scope the custom-object rebuild as an add-on engagement.

  • HighLevel API rate limits can bottleneck large asset and job-history datasets during migration

    HighLevel enforces 200,000 API requests per day per sub-account, with a burst cap of 100 requests per 10 seconds. Fieldmagic accounts with large volumes of assets, job history records, or attachment-heavy jobs can exceed this throughput during a single migration run. Exceeding the per-10-second cap returns 429 errors that require the migration to pause and retry, extending the migration window. FlitStack mitigates this by implementing adaptive throttling that respects HighLevel's rate limit headers, batching writes to stay within the 100 requests/10 seconds window, and splitting large asset or job-history datasets across multiple migration passes. For accounts exceeding 50,000 records, we schedule migration runs during off-peak hours to minimize the impact on any active workflow executions in HighLevel.

  • HighLevel custom objects are plan-gated and require upfront configuration before data lands

    HighLevel's custom objects for Sites and Assets are only available on the Unlimited and Agency Pro plans (not the Starter plan). Migration planning must confirm which HighLevel plan your sub-account is on before defining the custom object schema. Additionally, custom objects in HighLevel must be created in the Settings UI before migration data can be written to them — the migration tool cannot auto-create custom object definitions. FlitStack delivers a custom object schema specification as part of the pre-migration plan, so your HighLevel admin can create the Site and Asset custom objects with their required fields and relationship types before the data migration runs. Any delay in custom object creation delays the full migration start date.

Migration approach

Six steps for a successful Fieldmagic to HighLevel data migration

  1. Discovery and audit

    FlitStack runs a scoped-read audit of your Fieldmagic account via OAuth. We identify every active object — customers, contacts, companies, sites, asset types, assets, jobs, quotes, tasks, and any custom field definitions — and count records by type. We also document existing Fieldmagic automations (workflow names, trigger types, action sequences) as a written reference for the HighLevel rebuild. This audit output becomes the migration scope document and drives the formal pricing proposal.

  2. Build the HighLevel schema before data arrives

    Before any data moves, your HighLevel admin (or FlitStack on your behalf) creates the custom objects for Sites and Assets, adds all required custom fields to the Contact and Opportunity objects, and sets up the Opportunity pipeline stages to reflect Fieldmagic job statuses. We deliver a detailed schema specification covering object names, field types, pick-list values, and relationship fields so this setup completes before validation runs.

  3. Resolve owners and assign roles

    Fieldmagic users are matched to HighLevel users by email address. Matched users inherit ownership of migrated records — jobs, tasks, assets, and contacts they were responsible for in Fieldmagic. Unresolved owners without a HighLevel account match are flagged during the pre-migration audit so your team can provision their HighLevel accounts in advance or assign their records to a designated fallback owner. This prevents orphaned records and ensures accountability and traceability from day one in HighLevel.

  4. Run a sample migration with field-level diff

    A representative slice of records — typically 100–500 across customers, contacts, companies, jobs, assets, and tasks — migrates first. FlitStack generates a field-level diff showing every source field, its mapped destination value in HighLevel, and any transformation or value-mapping applied. You verify that critical operational fields like job number, priority, asset serial number, site address, and job status land correctly in HighLevel before the full run commits. You review the diff output and approve the sample batch; only after your sign-off does the full migration proceed.

  5. Execute full migration with delta-pickup cutover

    The full dataset migrates in sequenced batches respecting HighLevel's API rate limits. During the cutover window (typically 24–48 hours), any records created or modified in Fieldmagic after the initial export are captured by a delta-pickup run. Your team continues working in Fieldmagic uninterrupted throughout. After delta-pickup closes, FlitStack delivers an audit log and reconciliation report, and one-click rollback is available if record counts or field values are outside agreed tolerances.

Platform deep dives

Context on both ends of the pair

Fieldmagic logo

Fieldmagic

Source

Strengths

  • End-to-end job lifecycle from quote through invoicing with time-and-materials and fixed-price billing in one platform.
  • Offline-capable mobile app with real-time GPS technician tracking and paperless field workflows.
  • Native Xero and QuickBooks Online accounting sync with MYOB AccountRight support for Australian businesses.
  • Built-in asset management with Site-level tracking, maintenance history, and inspection checklists.
  • All-inclusve pricing with no storage, usage, or basic support add-ons on any paid tier.

Weaknesses

  • Per-seat pricing compounds quickly as field teams grow — office user and mobile user licenses are counted separately.
  • Salesforce base adds CRM complexity that smaller field service teams may not need, increasing onboarding overhead.
  • Bulk API export mechanism is not publicly documented, limiting programmatic data extraction for migrations and integrations.
  • Mobile-only plan at $19/user/month lacks the full feature set available on higher tiers, creating feature-gated upgrades.
HighLevel logo

HighLevel

Destination

Strengths

  • Consolidates CRM, marketing automation, email, SMS, scheduling, and funnels into one platform at a predictable flat monthly rate.
  • Supports unlimited contacts and unlimited users on all paid tiers, removing per-record billing anxiety as databases grow.
  • Offers white-label and sub-account capabilities that let agencies resell access and manage multiple client environments under one billing relationship.
  • Includes built-in review management, reputation monitoring, and AI agents as native features rather than third-party add-ons.
  • Exports Contacts and Companies via a scalable async bulk CSV system that handles multi-million-row datasets without blocking the UI.

Weaknesses

  • The breadth of features creates a steep learning curve; advanced automations and Workflow configuration require significant time investment that smaller teams may not recover.
  • The platform charges usage-based fees for telecommunications and AI features that are not included in the base subscription, leading to bill surprises.
  • Recurring user reports on Reddit and G2 describe bugs, errors, and slow support response times that disrupt live marketing and sales operations.
  • Sub-account architecture, while powerful for agencies, adds migration complexity when identifying which client data lives in which isolated environment.
  • The platform is designed for agencies and SMBs; larger enterprises requiring deep reporting, custom objects at scale, or complex role-based access may outgrow its capabilities.

Complexity grading

How hard is this migration?

Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Fieldmagic and HighLevel.

  • Object compatibility

    B

    1 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Fieldmagic: Not publicly documented.

  • Data volume sensitivity

    B

    Fieldmagic doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Fieldmagic to HighLevel migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Fieldmagic to HighLevel data migrations

Answers to the questions buyers ask most during Fieldmagic to HighLevel migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Book a free 30 minute consultation

No. Fieldmagic job-status workflows, approval rules, quote-triggered sequences, and notification automations cannot be exported or transferred to HighLevel. They must be rebuilt from scratch in HighLevel's Workflow Builder, which uses a different trigger-action architecture. FlitStack exports your Fieldmagic automation definitions as a written rebuild reference so your HighLevel admin has a blueprint for reconstruction. Budget separate time for the automation rebuild phase — it is typically a 1–3 week effort depending on workflow complexity. HighLevel's Workflow Builder supports comparable logic but requires manual recreation of each sequence.

Adjacent paths

Related migrations to explore

Ready when you are

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