CRM migration
Field-level mapping, validation, and rollback between Wavity CRM and Salesforce Sales Cloud. We move data and schema; workflows are rebuilt natively in Salesforce Sales Cloud.
Wavity CRM
Source
Salesforce Sales Cloud
Destination
Compatibility
12 of 13
objects map 1:1 between Wavity CRM and Salesforce Sales Cloud.
Complexity
BStandard
Timeline
4-8 weeks
Overview
Moving from Wavity CRM to Salesforce is a structural migration constrained by Wavity's lack of a documented public API. Unlike most CRM migrations where data extracts via REST, Wavity requires CSV exports from the UI or coordination with Wavity's support team to produce structured data dumps. We normalize those exports into typed Salesforce fields, then use the Bulk API 2.0 with batch chunking and parent-record lookup resolution to deliver records in dependency order: Users, Accounts, Contacts, Leads, Opportunities, Pipelines, Activities, and Custom Objects. Wavity's Zero Code Designer custom objects require a pre-migration schema discovery call to document every custom field, type, and validation rule before the destination schema is built in Salesforce. Workflow automations built with wBots (Wavity's RPA) do not migrate; we deliver a written automation inventory for your admin to rebuild in Salesforce Flow.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Wavity CRM object lands in Salesforce Sales Cloud, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Wavity CRM
Contact
Salesforce Sales Cloud
Contact
1:1Wavity Contact records map to Salesforce Contact with name, email, phone, and custom field values preserved. We use Wavity's contact export CSV, normalize field names and types to Salesforce's typed fields (FirstName, LastName, Email, Phone), and import into Contact with the AccountId lookup resolved against the Account records loaded in the prior phase. Custom field values from Wavity migrate to custom Contact fields (__c suffix) that we create during schema setup.
Wavity CRM
Account (Company)
Salesforce Sales Cloud
Account
1:1Wavity Company records map directly to Salesforce Account. Company name becomes Account Name; domain or website fields map to the Account Website field. We use Company as the parent record for Contact, resolving the Account-Contact relationship before Contact import so that no Contact record is orphaned. Bidirectional Contact-Account relationships are preserved by setting the primary account lookup on Contact.
Wavity CRM
Lead
Salesforce Sales Cloud
Lead
1:1Wavity Lead records map to Salesforce Lead. We preserve lead source attribution, status values, and any scoring data from Wavity's enrichment capabilities in custom Salesforce Lead fields. Owner assignment migrates by email lookup to the Salesforce User table after the User reconciliation phase completes. Leads that arrived via Wavity's chatbot or form integrations are flagged in a custom field for the admin to evaluate for marketing attribution requirements.
Wavity CRM
Opportunity
Salesforce Sales Cloud
Opportunity
1:1Wavity Opportunity records map to Salesforce Opportunity with deal value, stage, probability, and owner assignment. Pipeline stages vary by Wavity configuration, so we extract the full stage name and probability matrix from Wavity during schema discovery and recreate it as a Salesforce Sales Process mapped to the appropriate Record Type before Opportunity import begins.
Wavity CRM
Pipeline / Stage
Salesforce Sales Cloud
Record Type + Sales Process + Stage
lossyEach Wavity pipeline configuration becomes a Salesforce Record Type on Opportunity with a corresponding Sales Process that whitelists the stage values. Stage names, order, and probability percentages migrate from Wavity's pipeline configuration. If Wavity uses probability overrides on individual Deals, those values are preserved in a custom Opportunity field and the standard probability is recalculated from the stage default post-migration.
Wavity CRM
Task
Salesforce Sales Cloud
Task
1:1Wavity Task records map to Salesforce Task with Subject, Status, Priority, ActivityDate, and Description preserved. Task assignments migrate by resolving the Wavity owner reference to the Salesforce OwnerId via the User mapping table. Linked objects (Contact, Opportunity) migrate as WhatId and WhoId references after the parent record IDs are confirmed in Salesforce.
Wavity CRM
Appointment
Salesforce Sales Cloud
Event
1:1Wavity Appointment records map to Salesforce Event with StartDateTime, EndDateTime, Subject, and Location preserved. Attendee relationships map to EventRelation records pointing at the resolved Leads, Contacts, and Users. Timezone handling is explicit: we store the original Wavity timezone in a custom field and convert to the customer's Salesforce org timezone during import to avoid scheduling misalignment.
Wavity CRM
Ticket (Help Desk)
Salesforce Sales Cloud
Case
1:1Wavity Tickets map to Salesforce Case if the destination org includes Service Cloud licensing. Ticket status, priority, assignee, and customer link migrate to the corresponding Case fields. Conversation history migrates as EmailMessage records linked to the Case. Custom ticket fields require field-by-field mapping during the schema discovery phase; we document every custom ticket field, its type, and validation rules before the destination schema is built.
Wavity CRM
Custom Object (Zero Code Designer)
Salesforce Sales Cloud
Custom Object (__c)
1:1Wavity custom objects built with the Zero Code Application Designer require pre-migration schema discovery because there is no standard export format. We schedule a schema review call with the customer to document every custom object, field name, field type, picklist values, validation rules, and lookup relationships before writing a single record. The destination custom object schema is then built in Salesforce with matching __c API names, and data is migrated with all lookup references resolved to the parent records loaded in prior phases.
Wavity CRM
User / Team Member
Salesforce Sales Cloud
User
1:1Wavity User records map to Salesforce User by email match. Inactive Wavity users are flagged and excluded from the Salesforce provisioning queue. The customer's Salesforce admin provisions any missing Users in the destination org before the migration resumes. OwnerId references on all standard objects (Contact, Account, Opportunity, Task, Event, Case) depend on this phase completing first.
Wavity CRM
Attachment / Document
Salesforce Sales Cloud
ContentDocument + ContentVersion
1:1File attachments stored in Wavity are exported from the platform's document storage and re-uploaded to Salesforce as ContentVersion records linked to ContentDocument via ContentDocumentLink. The attachment-to-record linkage (Contact, Opportunity, Account) is preserved by resolving the original Wavity record ID to the new Salesforce record ID during the link creation phase.
Wavity CRM
Note
Salesforce Sales Cloud
Note
1:1Wavity notes migrate to Salesforce Note records linked via ContentDocumentLink to the parent record (Lead, Contact, Account, or Opportunity). Rich text formatting is preserved where supported. Image attachments within notes migrate as separate ContentDocument records and are linked back to the parent Note record.
Wavity CRM
Report / Dashboard
Salesforce Sales Cloud
Report (to be rebuilt)
1:1Wavity's pre-built sales dashboards and custom analytics are not exportable in structured form. We do not migrate Reports or Dashboards. We migrate the underlying data (Contacts, Accounts, Opportunities, Activities) so that equivalent reports can be rebuilt in Salesforce Reports and Lightning Dashboards post-migration. We deliver a written inventory of every Wavity report and dashboard with its data sources and filters for the customer's admin to reference during rebuild.
| Wavity CRM | Salesforce Sales Cloud | Compatibility | |
|---|---|---|---|
| Contact | Contact1:1 | Fully supported | |
| Account (Company) | Account1:1 | Fully supported | |
| Lead | Lead1:1 | Fully supported | |
| Opportunity | Opportunity1:1 | Fully supported | |
| Pipeline / Stage | Record Type + Sales Process + Stagelossy | Fully supported | |
| Task | Task1:1 | Fully supported | |
| Appointment | Event1:1 | Fully supported | |
| Ticket (Help Desk) | Case1:1 | Fully supported | |
| Custom Object (Zero Code Designer) | Custom Object (__c)1:1 | Fully supported | |
| User / Team Member | User1:1 | Fully supported | |
| Attachment / Document | ContentDocument + ContentVersion1:1 | Fully supported | |
| Note | Note1:1 | Fully supported | |
| Report / Dashboard | Report (to be rebuilt)1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Wavity CRM gotchas
5-user minimum and annual billing lock-in on Professional tier
No publicly documented bulk export or bulk API
Custom objects from Zero Code Designer lack standard export format
Salesforce Sales Cloud gotchas
Workflow Rules and Process Builder are retired
Bulk API batch quota exhaustion during large imports
Storage overage billing is non-obvious
Account-Contact many-to-many relationship mapping
Territory and team member import ordering dependencies
Pair-specific challenges
Migration approach
Wavity data export coordination and schema discovery
We contact Wavity's sales and technical team to request structured CSV exports for all standard objects (Contacts, Companies, Leads, Opportunities, Tasks, Appointments, Tickets). Simultaneously, we schedule a schema discovery call with the customer to document every Zero Code Designer custom object, including field names, types, picklist values, and validation rules. We also audit wBots and produce the automation inventory during this phase. The output is a written scoping document with the full Wavity object list, an export request submitted to Wavity, and a migration timeline aligned to the customer's renewal date.
Destination schema design and Salesforce sandbox setup
We design the Salesforce destination schema in a Sandbox org. This includes creating custom objects (__c API names matched to Wavity custom object names), custom fields with Salesforce-typed field types, Record Types and Sales Processes for pipeline stages, Page Layouts per Record Type, and custom fields for Wavity-specific data (original Wavity record IDs, source attribution, lifecycle data) that cannot map to standard Salesforce fields. Schema is deployed via Salesforce metadata API or change set. The sandbox is used for the first full migration run to validate all mappings before production.
Sandbox migration run and reconciliation
We run a full migration into the Salesforce Sandbox using production-equivalent data volume. The customer's RevOps lead reconciles record counts across all objects (Contacts in, Accounts in, Leads in, Opportunities in, Activities in), spot-checks 25-50 random records against the Wavity source data, and validates that custom object relationships are intact. Any field mapping corrections, validation rule conflicts, or picklist value gaps are resolved in this phase. The customer signs off on the sandbox result before the production migration timeline begins.
Owner reconciliation and User provisioning
We extract every distinct Wavity User referenced on Contacts, Companies, Leads, Opportunities, Tasks, and Tickets and match by email against the Salesforce destination org's User table. Any Wavity User without a matching Salesforce User is added to a reconciliation queue for the customer's admin to provision before record import resumes. Salesforce OwnerId references on all standard objects are required, so this phase must complete before any record import that includes owner assignment.
Production migration in record dependency order
We run production migration in dependency order: Users (validated), Accounts (from Wavity Companies), Contacts (with AccountId resolved), Leads, Opportunities (with RecordTypeId and Sales Process resolved from the pipeline mapping), custom object data, Tasks and Events (via Bulk API 2.0 with batch chunking), Tickets-to-Case (conversation threads as EmailMessage), and Attachments (as ContentDocument and ContentDocumentLink). Each phase emits a row-count reconciliation report before the next phase begins. CSV normalization and type validation run as a pre-import step before every phase.
Cutover, validation, and automation rebuild handoff
We freeze writes to Wavity during the cutover window, run a final delta migration of any records modified during the window, then flip Salesforce to the system of record. We deliver the wBot automation inventory with recommended Salesforce Flow equivalents, the Wavity report and dashboard inventory for rebuild in Salesforce Reports and Lightning Dashboards, and a post-migration data dictionary mapping every Wavity field to its Salesforce equivalent. We support a one-week hypercare window for reconciliation issues. We do not rebuild wBots as Salesforce Flow inside the migration scope; that is a separate engagement or an internal admin task.
Platform deep dives
Wavity CRM
Source
Strengths
Weaknesses
Salesforce Sales Cloud
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Wavity CRM and Salesforce Sales Cloud.
Object compatibility
1 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Wavity CRM: Not publicly documented.
Data volume sensitivity
Wavity CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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