CRM migration

Migrate from Wavity CRM to Salesforce Sales Cloud

Field-level mapping, validation, and rollback between Wavity CRM and Salesforce Sales Cloud. We move data and schema; workflows are rebuilt natively in Salesforce Sales Cloud.

Wavity CRM logo

Wavity CRM

Source

Salesforce Sales Cloud

Destination

Salesforce Sales Cloud logo

Compatibility

92%

12 of 13

objects map 1:1 between Wavity CRM and Salesforce Sales Cloud.

Complexity

BStandard

Timeline

4-8 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from Wavity CRM to Salesforce is a structural migration constrained by Wavity's lack of a documented public API. Unlike most CRM migrations where data extracts via REST, Wavity requires CSV exports from the UI or coordination with Wavity's support team to produce structured data dumps. We normalize those exports into typed Salesforce fields, then use the Bulk API 2.0 with batch chunking and parent-record lookup resolution to deliver records in dependency order: Users, Accounts, Contacts, Leads, Opportunities, Pipelines, Activities, and Custom Objects. Wavity's Zero Code Designer custom objects require a pre-migration schema discovery call to document every custom field, type, and validation rule before the destination schema is built in Salesforce. Workflow automations built with wBots (Wavity's RPA) do not migrate; we deliver a written automation inventory for your admin to rebuild in Salesforce Flow.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Wavity CRM logo

Wavity CRM

What's pushing teams away

  • Annual billing requirement with a 5-user minimum can lock small teams into costs for seats they do not use.
  • Lack of transparent public API documentation makes third-party integrations and data export challenging for technical teams.
  • Mid-market positioning means it may lack the advanced enterprise features — complex approval hierarchies, granular audit logs — that larger organizations require.
  • Smaller market share compared to major CRMs results in fewer third-party integrations and a less mature ecosystem of plugins.

Choosing

Salesforce Sales Cloud logo

Salesforce Sales Cloud

What's pulling them in

  • The AppExchange marketplace with 5,000+ prebuilt apps gives enterprises integrations for nearly every business workflow without custom development.
  • Native Einstein AI for lead scoring, opportunity insights, and predictive forecasting adds intelligence without a separate platform purchase.
  • Territory management, multi-currency support, and advanced forecasting satisfy the needs of complex B2B sales organizations with structured revenue teams.
  • Slack, Tableau, and CPQ are deeply integrated into the core platform, keeping the sales stack unified for teams already in the Salesforce ecosystem.
  • Organizations with a large, established Salesforce implementation choose it because switching costs — integrations, custom code, trained admins — are prohibitive.

Object mapping

How Wavity CRM objects map to Salesforce Sales Cloud

Each row shows how a Wavity CRM object lands in Salesforce Sales Cloud, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Wavity CRM

Contact

maps to

Salesforce Sales Cloud

Contact

1:1
Fully supported

Wavity Contact records map to Salesforce Contact with name, email, phone, and custom field values preserved. We use Wavity's contact export CSV, normalize field names and types to Salesforce's typed fields (FirstName, LastName, Email, Phone), and import into Contact with the AccountId lookup resolved against the Account records loaded in the prior phase. Custom field values from Wavity migrate to custom Contact fields (__c suffix) that we create during schema setup.

Wavity CRM

Account (Company)

maps to

Salesforce Sales Cloud

Account

1:1
Fully supported

Wavity Company records map directly to Salesforce Account. Company name becomes Account Name; domain or website fields map to the Account Website field. We use Company as the parent record for Contact, resolving the Account-Contact relationship before Contact import so that no Contact record is orphaned. Bidirectional Contact-Account relationships are preserved by setting the primary account lookup on Contact.

Wavity CRM

Lead

maps to

Salesforce Sales Cloud

Lead

1:1
Fully supported

Wavity Lead records map to Salesforce Lead. We preserve lead source attribution, status values, and any scoring data from Wavity's enrichment capabilities in custom Salesforce Lead fields. Owner assignment migrates by email lookup to the Salesforce User table after the User reconciliation phase completes. Leads that arrived via Wavity's chatbot or form integrations are flagged in a custom field for the admin to evaluate for marketing attribution requirements.

Wavity CRM

Opportunity

maps to

Salesforce Sales Cloud

Opportunity

1:1
Fully supported

Wavity Opportunity records map to Salesforce Opportunity with deal value, stage, probability, and owner assignment. Pipeline stages vary by Wavity configuration, so we extract the full stage name and probability matrix from Wavity during schema discovery and recreate it as a Salesforce Sales Process mapped to the appropriate Record Type before Opportunity import begins.

Wavity CRM

Pipeline / Stage

maps to

Salesforce Sales Cloud

Record Type + Sales Process + Stage

lossy
Fully supported

Each Wavity pipeline configuration becomes a Salesforce Record Type on Opportunity with a corresponding Sales Process that whitelists the stage values. Stage names, order, and probability percentages migrate from Wavity's pipeline configuration. If Wavity uses probability overrides on individual Deals, those values are preserved in a custom Opportunity field and the standard probability is recalculated from the stage default post-migration.

Wavity CRM

Task

maps to

Salesforce Sales Cloud

Task

1:1
Fully supported

Wavity Task records map to Salesforce Task with Subject, Status, Priority, ActivityDate, and Description preserved. Task assignments migrate by resolving the Wavity owner reference to the Salesforce OwnerId via the User mapping table. Linked objects (Contact, Opportunity) migrate as WhatId and WhoId references after the parent record IDs are confirmed in Salesforce.

Wavity CRM

Appointment

maps to

Salesforce Sales Cloud

Event

1:1
Fully supported

Wavity Appointment records map to Salesforce Event with StartDateTime, EndDateTime, Subject, and Location preserved. Attendee relationships map to EventRelation records pointing at the resolved Leads, Contacts, and Users. Timezone handling is explicit: we store the original Wavity timezone in a custom field and convert to the customer's Salesforce org timezone during import to avoid scheduling misalignment.

Wavity CRM

Ticket (Help Desk)

maps to

Salesforce Sales Cloud

Case

1:1
Fully supported

Wavity Tickets map to Salesforce Case if the destination org includes Service Cloud licensing. Ticket status, priority, assignee, and customer link migrate to the corresponding Case fields. Conversation history migrates as EmailMessage records linked to the Case. Custom ticket fields require field-by-field mapping during the schema discovery phase; we document every custom ticket field, its type, and validation rules before the destination schema is built.

Wavity CRM

Custom Object (Zero Code Designer)

maps to

Salesforce Sales Cloud

Custom Object (__c)

1:1
Fully supported

Wavity custom objects built with the Zero Code Application Designer require pre-migration schema discovery because there is no standard export format. We schedule a schema review call with the customer to document every custom object, field name, field type, picklist values, validation rules, and lookup relationships before writing a single record. The destination custom object schema is then built in Salesforce with matching __c API names, and data is migrated with all lookup references resolved to the parent records loaded in prior phases.

Wavity CRM

User / Team Member

maps to

Salesforce Sales Cloud

User

1:1
Fully supported

Wavity User records map to Salesforce User by email match. Inactive Wavity users are flagged and excluded from the Salesforce provisioning queue. The customer's Salesforce admin provisions any missing Users in the destination org before the migration resumes. OwnerId references on all standard objects (Contact, Account, Opportunity, Task, Event, Case) depend on this phase completing first.

Wavity CRM

Attachment / Document

maps to

Salesforce Sales Cloud

ContentDocument + ContentVersion

1:1
Fully supported

File attachments stored in Wavity are exported from the platform's document storage and re-uploaded to Salesforce as ContentVersion records linked to ContentDocument via ContentDocumentLink. The attachment-to-record linkage (Contact, Opportunity, Account) is preserved by resolving the original Wavity record ID to the new Salesforce record ID during the link creation phase.

Wavity CRM

Note

maps to

Salesforce Sales Cloud

Note

1:1
Fully supported

Wavity notes migrate to Salesforce Note records linked via ContentDocumentLink to the parent record (Lead, Contact, Account, or Opportunity). Rich text formatting is preserved where supported. Image attachments within notes migrate as separate ContentDocument records and are linked back to the parent Note record.

Wavity CRM

Report / Dashboard

maps to

Salesforce Sales Cloud

Report (to be rebuilt)

1:1
Fully supported

Wavity's pre-built sales dashboards and custom analytics are not exportable in structured form. We do not migrate Reports or Dashboards. We migrate the underlying data (Contacts, Accounts, Opportunities, Activities) so that equivalent reports can be rebuilt in Salesforce Reports and Lightning Dashboards post-migration. We deliver a written inventory of every Wavity report and dashboard with its data sources and filters for the customer's admin to reference during rebuild.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Wavity CRM logo

Wavity CRM gotchas

Medium

5-user minimum and annual billing lock-in on Professional tier

High

No publicly documented bulk export or bulk API

Medium

Custom objects from Zero Code Designer lack standard export format

Salesforce Sales Cloud logo

Salesforce Sales Cloud gotchas

High

Workflow Rules and Process Builder are retired

High

Bulk API batch quota exhaustion during large imports

Medium

Storage overage billing is non-obvious

Medium

Account-Contact many-to-many relationship mapping

Low

Territory and team member import ordering dependencies

Pair-specific challenges

  • Wavity has no documented public API for automated extraction

    Wavity does not publish a REST API or bulk data export endpoint in its public developer documentation. Migrations from Wavity must rely on CSV exports generated from the UI, manual data dumps, or coordination with Wavity's support and sales team to produce structured data. We coordinate directly with Wavity's technical contacts to request exports in CSV format, then write a normalization pipeline that maps Wavity's column headers to typed Salesforce fields. This constraint adds a discovery phase to every Wavity migration that is absent from API-native source platforms.

  • Zero Code Designer custom objects lack a standard export format

    Teams that have built custom objects using Wavity's Zero Code Application Designer create schemas that do not map to any standard CRM object model. There is no CSV header convention for these objects and no documented API to query them. We schedule a schema discovery call with the customer to document every custom object, field name, field type, picklist values, and validation rules before the destination Salesforce custom object schema is built. Custom object data is then extracted from Wavity and normalized into the newly created Salesforce __c objects. Skipping this step results in orphaned relationship data and fields that cannot be mapped at import time.

  • wBots (RPA workflows) do not migrate to Salesforce Flow

    Wavity's wBots are robotic process automation tools that execute multi-step workflows triggered by data changes or schedule. Salesforce Flow is a separate automation engine with different trigger models, action types, and limits. We do not migrate wBots as automation code. We deliver a written inventory of every active Wavity wBot with its trigger conditions, steps, and recommended Salesforce Flow equivalent for the customer's admin to rebuild post-migration. This inventory is produced during the data audit phase before any extraction begins.

  • CSV export normalization may introduce field type mismatches

    Wavity's CSV exports do not enforce data types at export time, so date formats, numeric precision, and picklist values may vary within a single export. Salesforce enforces field types at import, and validation rules will reject records with incorrect date formats, out-of-range numeric values, or picklist values not in the allowed set. We build a pre-import validation script that catches type mismatches and produces a correction report before any Salesforce API call is made. Corrections are applied in the staging CSV, not in Salesforce, to avoid partial record insertion.

  • Wavity's Help Desk conversation threads require Service Cloud licensing

    Wavity's Tickets module (rated 4.9 on G2) stores conversation threads with internal notes and customer replies. These migrate to Salesforce Case and EmailMessage, but Salesforce Case management beyond basic record creation requires a Service Cloud license. If the destination org does not include Service Cloud, we migrate ticket records as read-only Cases with the conversation thread stored in Description or a custom rich text field, and we flag this limitation in the scoping document for the customer to evaluate before migration begins.

Migration approach

Six steps for a successful Wavity CRM to Salesforce Sales Cloud data migration

  1. Wavity data export coordination and schema discovery

    We contact Wavity's sales and technical team to request structured CSV exports for all standard objects (Contacts, Companies, Leads, Opportunities, Tasks, Appointments, Tickets). Simultaneously, we schedule a schema discovery call with the customer to document every Zero Code Designer custom object, including field names, types, picklist values, and validation rules. We also audit wBots and produce the automation inventory during this phase. The output is a written scoping document with the full Wavity object list, an export request submitted to Wavity, and a migration timeline aligned to the customer's renewal date.

  2. Destination schema design and Salesforce sandbox setup

    We design the Salesforce destination schema in a Sandbox org. This includes creating custom objects (__c API names matched to Wavity custom object names), custom fields with Salesforce-typed field types, Record Types and Sales Processes for pipeline stages, Page Layouts per Record Type, and custom fields for Wavity-specific data (original Wavity record IDs, source attribution, lifecycle data) that cannot map to standard Salesforce fields. Schema is deployed via Salesforce metadata API or change set. The sandbox is used for the first full migration run to validate all mappings before production.

  3. Sandbox migration run and reconciliation

    We run a full migration into the Salesforce Sandbox using production-equivalent data volume. The customer's RevOps lead reconciles record counts across all objects (Contacts in, Accounts in, Leads in, Opportunities in, Activities in), spot-checks 25-50 random records against the Wavity source data, and validates that custom object relationships are intact. Any field mapping corrections, validation rule conflicts, or picklist value gaps are resolved in this phase. The customer signs off on the sandbox result before the production migration timeline begins.

  4. Owner reconciliation and User provisioning

    We extract every distinct Wavity User referenced on Contacts, Companies, Leads, Opportunities, Tasks, and Tickets and match by email against the Salesforce destination org's User table. Any Wavity User without a matching Salesforce User is added to a reconciliation queue for the customer's admin to provision before record import resumes. Salesforce OwnerId references on all standard objects are required, so this phase must complete before any record import that includes owner assignment.

  5. Production migration in record dependency order

    We run production migration in dependency order: Users (validated), Accounts (from Wavity Companies), Contacts (with AccountId resolved), Leads, Opportunities (with RecordTypeId and Sales Process resolved from the pipeline mapping), custom object data, Tasks and Events (via Bulk API 2.0 with batch chunking), Tickets-to-Case (conversation threads as EmailMessage), and Attachments (as ContentDocument and ContentDocumentLink). Each phase emits a row-count reconciliation report before the next phase begins. CSV normalization and type validation run as a pre-import step before every phase.

  6. Cutover, validation, and automation rebuild handoff

    We freeze writes to Wavity during the cutover window, run a final delta migration of any records modified during the window, then flip Salesforce to the system of record. We deliver the wBot automation inventory with recommended Salesforce Flow equivalents, the Wavity report and dashboard inventory for rebuild in Salesforce Reports and Lightning Dashboards, and a post-migration data dictionary mapping every Wavity field to its Salesforce equivalent. We support a one-week hypercare window for reconciliation issues. We do not rebuild wBots as Salesforce Flow inside the migration scope; that is a separate engagement or an internal admin task.

Platform deep dives

Context on both ends of the pair

Wavity CRM logo

Wavity CRM

Source

Strengths

  • All-in-one platform covering CRM, Help Desk, and Project Management reduces tool sprawl.
  • Zero-code application and analytics designers allow non-technical users to customize the data model.
  • Built-in RPA (wBots) enables workflow automation without external automation platforms.
  • Generous feature set on Professional tier including lead scoring, forecasting, and proposal management.
  • Strong Help and Service Desk product with 96% five-star rating on G2.

Weaknesses

  • Annual billing requirement with a 5-user minimum increases upfront commitment.
  • Limited public API documentation restricts automated data export and third-party integrations.
  • Smaller market share means fewer third-party integrations compared to major CRM platforms.
  • Custom object definitions (built with Zero Code Designer) are difficult to export and map precisely.
Salesforce Sales Cloud logo

Salesforce Sales Cloud

Destination

Strengths

  • Largest enterprise app ecosystem in CRM with 5,000+ AppExchange integrations covering nearly every vertical workflow.
  • Native Einstein AI delivers lead scoring, opportunity insights, and predictive forecasting without a third-party layer.
  • Advanced territory management, multi-currency, and flexible forecasting satisfy complex B2B revenue structures.
  • Deep platform extensibility: Custom Objects, Apex, Flow, and the Metadata API allow full schema customization.
  • Well-documented REST API, Bulk API, and Composite API with published rate limits for programmatic migration.

Weaknesses

  • Pricing model is layered and opaque in practice: per-seat fees plus storage overages, add-on subscriptions, and annual uplifts compound to 30–40% above sticker price.
  • Workflow Rules and Process Builder are deprecated, forcing all orgs onto Salesforce Flow — a migration task that catches many teams by surprise.
  • Steep administrative complexity: meaningful configuration requires a dedicated Salesforce admin or consultant.
  • API rate limits are edition-gated (100k/day base for Enterprise) and easily exhausted by large historical imports without throttling.
  • Data export is exportable via Data Loader but preserving relationship integrity across 30+ objects requires careful ETL sequencing.

Complexity grading

How hard is this migration?

Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Wavity CRM and Salesforce Sales Cloud.

  • Object compatibility

    B

    1 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Wavity CRM: Not publicly documented.

  • Data volume sensitivity

    B

    Wavity CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Wavity CRM to Salesforce Sales Cloud migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Wavity CRM to Salesforce Sales Cloud data migrations

Answers to the questions buyers ask most during Wavity CRM to Salesforce Sales Cloud migration scoping. Not seeing yours? Book a call.

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Migrations land between four and eight weeks for accounts under 20,000 Contacts, 4,000 Deals, and no Zero Code Designer custom objects. Migrations with multiple custom objects, high-volume task and appointment histories (over 300,000 records), or Service Cloud case migration with conversation threads move to ten to sixteen weeks because of CSV normalization, custom schema pre-discovery, and Bulk API chunking. The Wavity export coordination phase adds one to two weeks to the front end of every Wavity migration regardless of size.

Adjacent paths

Related migrations to explore

Ready when you are

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