CRM migration

Migrate from Wavity CRM to Microsoft Dynamics 365 Sales

Field-level mapping, validation, and rollback between Wavity CRM and Microsoft Dynamics 365 Sales . We move data and schema; workflows are rebuilt natively in Microsoft Dynamics 365 Sales .

Wavity CRM logo

Wavity CRM

Source

Microsoft Dynamics 365 Sales

Destination

Microsoft Dynamics 365 Sales  logo

Compatibility

70%

7 of 10

objects map 1:1 between Wavity CRM and Microsoft Dynamics 365 Sales .

Complexity

BStandard

Timeline

3-5 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from Wavity CRM to Microsoft Microsoft Dynamics 365 Sales is a migration through an indirect export path rather than a documented API, which shapes the entire approach. Wavity does not publish a public REST or bulk data export endpoint, so we coordinate CSV exports from the Wavity UI and normalize them for import into Dynamics 365 via the Dataverse API or Dynamics API with batch processing. Wavity's customizable pipeline stages and custom ticket fields require explicit mapping tables that we build during discovery, because stage names, probabilities, and picklist values are user-defined in Wavity and have no canonical equivalents in Dynamics 365. We migrate standard CRM records (Contacts, Accounts, Leads, Opportunities, Tasks, Appointments, Tickets) in dependency order, preserve attachment linkages, and handle Wavity's custom objects from the Zero Code Designer with a field-by-field reconciliation before any write. Wavity wBot workflow automations and custom application objects do not migrate as code; we deliver a written map of every active automation and custom form for the customer's admin to rebuild in Dynamics 365 or Power Automate post-migration.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Wavity CRM logo

Wavity CRM

What's pushing teams away

  • Annual billing requirement with a 5-user minimum can lock small teams into costs for seats they do not use.
  • Lack of transparent public API documentation makes third-party integrations and data export challenging for technical teams.
  • Mid-market positioning means it may lack the advanced enterprise features — complex approval hierarchies, granular audit logs — that larger organizations require.
  • Smaller market share compared to major CRMs results in fewer third-party integrations and a less mature ecosystem of plugins.

Choosing

Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales

What's pulling them in

  • Deep Microsoft 365, Teams, and Outlook integration makes Microsoft Dynamics 365 Sales a natural fit for Microsoft-first organizations already invested in that ecosystem
  • Sales Enterprise and Premium tiers offer unlimited custom tables and advanced AI-driven forecasting and predictive analytics not available in lower tiers
  • Professional tier pricing at $65 per user per month offers a lower entry cost than Salesforce for SMB teams with straightforward CRM needs
  • Flexible customization options allow businesses to build bespoke apps, tailor forms and views, and integrate with other Dynamics 365 modules
  • Microsoft Copilot AI tools are embedded directly into the sales workflow on Enterprise and Premium, automating routine tasks and providing deal intelligence

Object mapping

How Wavity CRM objects map to Microsoft Dynamics 365 Sales

Each row shows how a Wavity CRM object lands in Microsoft Dynamics 365 Sales , including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Wavity CRM

Contact

maps to

Microsoft Dynamics 365 Sales

Contact

1:1
Fully supported

Wavity Contact records map directly to Dynamics 365 Contact. Standard fields (full name, email, phone, address) migrate 1:1. Custom contact fields built in Wavity's form designer require type-mapped equivalents in Dynamics 365 (text to Single Line of Text, date to Date Only, dropdown to Option Set). The Wavity Contact-Account relationship maps to the Dynamics Contact.parentcustomerid Account lookup, resolved by matching Account names during the Accounts-phase insert.

Wavity CRM

Account (Company)

maps to

Microsoft Dynamics 365 Sales

Account

1:1
Fully supported

Wavity Account records map to Dynamics 365 Account. The Wavity company name becomes Account.name; industry and website fields map directly. Accounts are migrated first in the sequence so that Contact records can satisfy their parent Account lookup at insert time. Any Wavity custom fields on Accounts are mapped field-by-field after the standard schema is validated in the sandbox phase.

Wavity CRM

Lead

maps to

Microsoft Dynamics 365 Sales

Lead

1:1
Fully supported

Wavity Lead records map to Dynamics 365 Lead. Lead status values (New, Contacted, Qualified, Disqualified) require an explicit mapping table because Wavity allows custom lead status names. We preserve Wavity's lead scoring values in a custom field wavity_lead_score__c on the Dynamics Lead. Source attribution (LeadSource) migrates from Wavity's lead source property.

Wavity CRM

Opportunity

maps to

Microsoft Dynamics 365 Sales

Opportunity

1:1
Fully supported

Wavity Opportunity records map to Dynamics 365 Opportunity with estimatedvalue, closeprobability, and estimatedclosedate preserved. Each Wavity pipeline stage name requires an explicit mapping to a Microsoft Dynamics 365 Sales Process stage. We extract the full stage list from Wavity during discovery and configure matching stage values in Dynamics before the production migration begins.

Wavity CRM

Pipeline

maps to

Microsoft Dynamics 365 Sales

Sales Process + Record Type

lossy
Fully supported

Wavity pipelines are user-defined with custom stage names and probabilities. We extract the full stage schema during discovery, then configure equivalent Microsoft Dynamics 365 Sales Processes and Opportunity Record Types. Each Sales Process whitelists the stage values that correspond to one Wavity pipeline, preserving the stage ordering and probability percentages. Customers with multiple Wavity pipelines get multiple Record Types in Dynamics.

Wavity CRM

Task

maps to

Microsoft Dynamics 365 Sales

Task

1:1
Fully supported

Wavity Tasks migrate to Dynamics 365 Task records with subject, description, scheduledend (due date), and statecode (open/completed) preserved. Task ownership migrates by matching Wavity owner email to Dynamics User.emailaddress1. Tasks linked to Contacts or Opportunities carry the Regarding (regardingobjectid) lookup resolved after the parent records are inserted.

Wavity CRM

Appointment

maps to

Microsoft Dynamics 365 Sales

EmailMessage + Task (TaskSubtype=Call)

lossy
Fully supported

Wavity Appointments migrate to Dynamics 365 Appointments with starttime, endtime, location, and description preserved. If the Wavity appointment is a call record (distinguished by type flag in the export), we map it to Task with TaskSubtype=Call and preserve duration in a custom field. Attendees map to EventRelation records linked to the Contact or Lead.

Wavity CRM

Ticket (Help Desk)

maps to

Microsoft Dynamics 365 Sales

Case

1:many
Fully supported

Wavity Tickets migrate to Dynamics 365 Case records when the destination org includes Service Cloud licensing or the customer selects Case as the help desk equivalent. Ticket status (Open, In Progress, Resolved, Closed) maps to Case Status values via an explicit mapping table. Ticket priority migrates to Case Priority. Conversation threads on tickets migrate as EmailMessage records linked to the Case, and any SLA data in Wavity is documented for manual reconfiguration in Dynamics 365 SLA settings.

Wavity CRM

Custom Objects (Zero Code Designer)

maps to

Microsoft Dynamics 365 Sales

Custom Table

1:1
Fully supported

Wavity custom objects built with the Zero Code Application Designer have no standard export format and no direct Dynamics equivalent. We schedule a schema discovery call to document every custom object, its field types, validation rules, and lookup relationships to standard objects. We then pre-create matching Dataverse custom tables in Dynamics, including all attributes and relationships, before any custom object data is written. Relationship integrity (lookups to Contact, Account, or Opportunity) is resolved at migration time using the identifiers established during standard object inserts.

Wavity CRM

User / Team Member

maps to

Microsoft Dynamics 365 Sales

User

1:1
Fully supported

Wavity User records map to Dynamics 365 User by email address. Inactive Wavity users are flagged during scoping and held in a reconciliation queue; the customer's Dynamics admin decides whether to provision inactive users as deactivated records or omit them entirely. Role and permission sets from Wavity are documented in the handoff inventory for manual reconfiguration in Dynamics 365 security roles post-migration.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Wavity CRM logo

Wavity CRM gotchas

Medium

5-user minimum and annual billing lock-in on Professional tier

High

No publicly documented bulk export or bulk API

Medium

Custom objects from Zero Code Designer lack standard export format

Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales gotchas

High

Professional tier 15-table custom table limit blocks migrations

High

October 2024 pricing increase applies at renewal for all customers

Medium

Custom fields must be created in the UI before API writes

Medium

Power Platform request limits apply to bulk migrations

Medium

Activity records orphaned to inactive owners fail silently

Pair-specific challenges

  • Wavity has no public bulk export or REST API

    Wavity does not publish a documented REST endpoint or bulk export API in its public developer documentation. All data extraction relies on CSV exports from the Wavity UI, manual data dumps, or coordination with Wavity's support team. We request structured exports from Wavity's sales and technical contacts, normalize the CSV schema, and then import into Dynamics 365 via the Dataverse API. Teams with large datasets should expect the CSV normalization phase to add one to two weeks to the timeline because data quality issues (inconsistent column headers, missing field values, orphaned foreign keys) are more common in manual export paths than in API-driven migrations.

  • Zero Code Designer custom objects require manual schema discovery

    Wavity teams that have built custom objects with the Zero Code Application Designer create schemas that do not map to any standard CRM object model. These require a dedicated schema discovery session with the customer to document every custom object, field type, validation rule, and relationship before any migration code is written. We pre-create the corresponding Dataverse custom tables in Dynamics 365, but the field-by-field mapping step cannot be automated without first seeing the Wavity export. Skipping this step results in orphaned relationship data and custom fields that appear blank in Dynamics.

  • Pipeline stages and picklist values need explicit mapping tables

    Wavity pipeline stages, lead status values, ticket priority and status values, and custom picklist fields are user-defined in the Wavity UI with no enforced standardization. Dynamics 365 enforces whitelisted Option Set values on every picklist field. We build an explicit mapping table for each user-defined picklist during discovery, cross-referencing the Wavity export against the Dynamics configuration. If Wavity exports values that do not exist in the Dynamics Option Set, we add them as new values before migration. Any Wavity picklist value that has no corresponding Dynamics value is flagged for the customer's admin to resolve.

  • Wavity wBot workflow automations do not migrate to Power Automate

    Wavity's built-in RPA (wBots) automations are non-transferable because they are tied to Wavity's internal event model and UI automation layer. Dynamics 365 native workflows and Power Automate cloud flows are structurally different and cannot be generated from a Wavity export. We deliver a written inventory of every active Wavity wBot workflow during the discovery phase, documenting its trigger, conditions, and actions, along with a recommendation for the equivalent Dynamics workflow or Power Automate flow. The customer's admin rebuilds the automations post-migration as a separate implementation task.

Migration approach

Six steps for a successful Wavity CRM to Microsoft Dynamics 365 Sales data migration

  1. Discovery and data export coordination

    We audit the Wavity CRM instance across standard objects (Contacts, Accounts, Leads, Opportunities, Pipelines, Tasks, Appointments, Tickets) and any custom objects built with the Zero Code Designer. Because Wavity lacks a documented API, we coordinate with the customer's Wavity admin to extract CSV exports for each object. We flag any custom fields not visible in the standard export UI and request extended exports where necessary. The discovery output is a written migration scope with explicit mapping tables for every pipeline stage, picklist, and custom field, plus an inventory of active wBot workflows for the rebuild handoff.

  2. Dynamics 365 schema design

    We design the destination schema in Dynamics 365 based on the mapping tables built during discovery. This includes provisioning any custom tables in Dataverse (one per Wavity custom object), adding custom fields to standard entities with type-mapped attribute types, configuring Sales Processes and Record Types to match the Wavity pipeline structure, and setting up Option Set values to match Wavity's picklist values. Schema is deployed into a Dynamics 365 Sandbox environment first for validation before any production data is written.

  3. Sandbox migration and reconciliation

    We run a full migration into the Dynamics 365 Sandbox using production-like data volume. The customer's Dynamics admin reconciles record counts against the Wavity exports (Accounts in, Contacts in, Leads in, Opportunities in, Activities in), spot-checks 25-50 records in Dynamics against the Wavity source for field-level accuracy, and reviews the custom object data. Any missing Option Set values, incorrectly mapped picklist entries, or relationship resolution failures surface here. The customer signs off the sandbox migration before we proceed to production.

  4. Owner reconciliation and user provisioning

    We extract every distinct Wavity user referenced on Contacts, Accounts, Opportunities, and Tasks and match them by email address against the destination Dynamics 365 User table. Any Wavity user without a matching Dynamics User record goes into a reconciliation queue for the customer's admin to provision before the production migration. Owner lookups on migrated records must resolve at insert time, so this step gates the production migration start.

  5. Production migration in dependency order

    We run production migration in record-dependency order: Accounts (first, because all Contact and Opportunity records reference them), Contacts (with parent Account resolved), Leads (with custom lead score field populated), Opportunities (with Account lookup, Owner lookup, and Record Type resolved per pipeline), Tasks and Appointments (with Regarding lookup resolved to parent record), Tickets (mapped to Case if Service Cloud is present), Custom Objects (last, because they may have lookups to standard objects already migrated). Each phase produces a row-count reconciliation report before the next phase begins. Attachments stored in Wavity are exported and re-uploaded to Dynamics 365 SharePoint or Notes with the attachment-to-record linkage preserved.

  6. Cutover, validation, and workflow handoff

    We freeze Wavity writes during the cutover window, run a final delta migration for any records modified during migration, and switch the customer's system of record to Dynamics 365. We deliver the wBot workflow inventory document to the customer's admin team with recommended Dynamics workflow or Power Automate equivalents. We support a five-business-day hypercare window to resolve any reconciliation issues reported by the sales team. Workflow rebuilds, Power Automate flows, and any post-migration admin configuration are outside standard migration scope and are handled as a separate engagement.

Platform deep dives

Context on both ends of the pair

Wavity CRM logo

Wavity CRM

Source

Strengths

  • All-in-one platform covering CRM, Help Desk, and Project Management reduces tool sprawl.
  • Zero-code application and analytics designers allow non-technical users to customize the data model.
  • Built-in RPA (wBots) enables workflow automation without external automation platforms.
  • Generous feature set on Professional tier including lead scoring, forecasting, and proposal management.
  • Strong Help and Service Desk product with 96% five-star rating on G2.

Weaknesses

  • Annual billing requirement with a 5-user minimum increases upfront commitment.
  • Limited public API documentation restricts automated data export and third-party integrations.
  • Smaller market share means fewer third-party integrations compared to major CRM platforms.
  • Custom object definitions (built with Zero Code Designer) are difficult to export and map precisely.
Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales

Destination

Strengths

  • Native integration with Microsoft 365, Teams, Outlook, and SharePoint for unified productivity workflow
  • Unlimited custom tables and complex workflows on Enterprise tier enable deep customization for complex sales processes
  • AI-driven predictive analytics and deal intelligence on Enterprise and Premium tiers help sales teams prioritize pipeline
  • Dataverse unified data layer provides a consistent API and data model across all Dynamics 365 and Power Platform apps
  • Strong security model with Field-Level Security and Record Ownership rules for governance-conscious enterprises

Weaknesses

  • Sales Professional tier caps custom tables at 15, creating a migration ceiling for highly customized SMB environments
  • October 2024 pricing increases of $15 per user across all tiers apply to existing customers upon renewal
  • Implementation typically requires costly certified partners, adding 30–50% to total project cost
  • Updates and platform releases can disrupt customizations and plugins, requiring regression testing after each wave
  • Non-Microsoft integrations require additional configuration or middleware, limiting flexibility for heterogeneous tech stacks

Complexity grading

How hard is this migration?

Standard CRM migration. All 8 core objects map 1:1 between Wavity CRM and Microsoft Dynamics 365 Sales .

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Wavity CRM and Microsoft Dynamics 365 Sales .

  • Object compatibility

    A

    All 8 core objects map 1:1 between Wavity CRM and Microsoft Dynamics 365 Sales .

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Wavity CRM: Not publicly documented.

  • Data volume sensitivity

    B

    Wavity CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Wavity CRM to Microsoft Dynamics 365 Sales migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Wavity CRM to Microsoft Dynamics 365 Sales data migrations

Answers to the questions buyers ask most during Wavity CRM to Microsoft Dynamics 365 Sales migration scoping. Not seeing yours? Book a call.

Can't find your answer?

Walk through your Wavity CRM to Microsoft Dynamics 365 Sales migration with a real engineer — 30 minutes, free, written quote within 24 hours.

Book a free 30 minute consultation

Most migrations land between three and five weeks for accounts under 15,000 records and no custom objects. Migrations with multiple custom objects built in Wavity's Zero Code Designer, complex multi-stage pipeline configurations, or large activity histories (over 200,000 records) move to seven to twelve weeks because of the CSV normalization step, manual schema discovery for custom objects, and the explicit mapping table work required before any write to Dynamics.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Wavity CRM.
Land in Microsoft Dynamics 365 Sales , intact.

Tell us record counts and timeline. We'll come back with a written quote inside 1 business day — no commitment, no sales pitch.

Accuracy guarantee Rollback included Quote in 1 business day