CRM migration
Field-level mapping, validation, and rollback between Real Geeks and HighLevel. We move data and schema; workflows are rebuilt natively in HighLevel.
Real Geeks
Source
HighLevel
Destination
Compatibility
9 of 9
objects map 1:1 between Real Geeks and HighLevel.
Complexity
BStandard
Timeline
24–48 hours
Overview
Real Geeks is a real estate-focused CRM with IDX website integration, lead generation tools, and basic drip-campaign logic — but it lacks native workflow automation and the platform has accumulated complaints about billing practices and customer support. HighLevel is an all-in-one CRM, marketing automation, and workflow platform designed for agencies and growing service businesses, with contacts, companies, opportunities, and custom objects. We map Real Geeks leads to HighLevel contacts, companies to companies, and Real Geeks lead statuses — Active, In Escrow, Closed Escrow, Dead — into HighLevel custom pipeline stages so the deal record keeps its closing context. Property-view engagement data and activity history migrate as custom activity records. Because Real Geeks has no native workflow engine, drip campaigns must be rebuilt from scratch in HighLevel's workflow builder; we export the drip campaign configuration as a rebuild reference. We use Real Geeks' REST API and CSV export to pull the full dataset, then load into HighLevel via their Contacts, Companies, and Opportunities APIs, with a 24–48 hour delta window capturing any leads added during cutover.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Real Geeks object lands in HighLevel, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Real Geeks
Lead
HighLevel
Contact
1:1Real Geeks stores all people records in its Lead/CRM object. These migrate directly as HighLevel contacts. Standard contact fields — first name, last name, email, phone — map 1:1. Any Real Geeks lead without a company association lands as a contact without a company link in HighLevel.
Real Geeks
Company
HighLevel
Company
1:1Real Geeks company records map 1:1 to HighLevel companies. Company name, domain/website, address, and industry fields migrate directly. HighLevel's Company object supports custom fields — Real Geeks custom company properties map to HighLevel custom fields on the Company object. We also ensure that any parent‑child relationships defined in Real Geeks are preserved as hierarchical links in HighLevel.
Real Geeks
Lead Status
HighLevel
Opportunity Pipeline Stage (Custom)
1:1Real Geeks lead status values — Active, In Escrow, Closed Escrow, Dead, and any custom statuses — have no direct equivalent in HighLevel's default Opportunity model. We create a custom pipeline in HighLevel with stages named to match your Real Geeks status labels so the original closing context is preserved on every record.
Real Geeks
Urgency
HighLevel
Custom Field (Urgency__c)
1:1Real Geeks urgency values — Cold, Warm, Hot, Contacted, Not Contacted, and custom entries — are pick-list fields with no HighLevel native equivalent. We migrate them as a custom pick-list field on the HighLevel contact record, preserving the exact values so your follow-up priority logic translates directly.
Real Geeks
Timeframe
HighLevel
Custom Field (Timeframe__c)
1:1Real Geeks timeframe values — Immediately, 1 Week, 2-4 Weeks, 30 Days, 60 Days, 90 Days, 3-6 Months, 6-12 Months, 1 Year Or More — capture buy/sell readiness. These are preserved as a custom pick-list field on the HighLevel contact, keeping your lead qualification data intact.
Real Geeks
Tag
HighLevel
Tag
1:1Real Geeks tags on leads migrate directly to HighLevel tags on contacts. Tags are preserved as-is so your segmentation and filtering logic in HighLevel reflects the same labels your team used in Real Geeks. This continuity supports consistent reporting and ensures that your existing automation triggers based on tags continue to fire without re‑configuration.
Real Geeks
Saved Search
HighLevel
Tag (via Search Logic Export)
1:1Real Geeks saved searches capture search criteria your team uses to surface specific lead groups. These do not map as native objects in HighLevel. We export the search definition and create HighLevel tags that label records matching each saved search, preserving the grouping logic without recreating the searches themselves.
Real Geeks
Activity History
HighLevel
Custom Activity Records
1:1Real Geeks records showings, property view counts, and engagement timestamps. HighLevel has no native Real Geeks-equivalent activity log for this real-estate-specific history. We create custom activity records in HighLevel tied to each contact, preserving the type, date, and description of each engagement event.
Real Geeks
Drip Campaign Settings
HighLevel
Workflow (rebuilt in HighLevel)
1:1Real Geeks drip campaign configuration — sequence order, delay intervals, and message content — is stored in Real Geeks' settings. HighLevel has no equivalent drip-campaign model; its workflow engine is fundamentally different. We export your drip campaign definitions as a rebuild reference document so your HighLevel admin can reconstruct the logic in the workflow builder.
| Real Geeks | HighLevel | Compatibility | |
|---|---|---|---|
| Lead | Contact1:1 | Fully supported | |
| Company | Company1:1 | Fully supported | |
| Lead Status | Opportunity Pipeline Stage (Custom)1:1 | Fully supported | |
| Urgency | Custom Field (Urgency__c)1:1 | Fully supported | |
| Timeframe | Custom Field (Timeframe__c)1:1 | Fully supported | |
| Tag | Tag1:1 | Fully supported | |
| Saved Search | Tag (via Search Logic Export)1:1 | Fully supported | |
| Activity History | Custom Activity Records1:1 | Fully supported | |
| Drip Campaign Settings | Workflow (rebuilt in HighLevel)1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Real Geeks gotchas
CSV export omits activity and behavioral history
No bulk API — large databases require per-record calls
Outgoing API requires a publicly accessible webhook endpoint
Billing cancellation requires direct support contact
Mailchimp and third-party integrations validate email independently
HighLevel gotchas
Sub-account architecture creates isolated data silos per client
Usage-based telecom and AI costs are not in the subscription price
Workflows have no native equivalent in most destination CRMs
API rate limits cap bulk migration throughput at 100 requests per 10 seconds per sub-account
White-label configuration and branding assets do not export via API
Pair-specific challenges
Migration approach
Audit Real Geeks data via export and API
We connect to Real Geeks via your API credentials and run a full CSV export of your lead database. We pull contact records, company records, all custom lead properties, tags, and the drip campaign configuration settings. We review what Real Geeks makes available for activity history and flag the gap between what exists in Real Geeks and what can be extracted. This audit produces the inventory we use to build the field mapping plan before any data moves.
Build field and object mapping plan
Using the Real Geeks data audit, we map every Real Geeks lead field — standard and custom — to its HighLevel equivalent. We document the status-to-pipeline-stage mapping, the urgency field plan, and which custom fields need to be created in HighLevel before migration. If Real Geeks has custom status values, we work with you to confirm the value-by-value mapping. This plan is a shared document your team reviews and approves before we touch the HighLevel environment.
Create HighLevel custom fields and pipeline stages
Before we load any data, we create the custom fields and pipeline stages in HighLevel that your migration requires. This includes the custom pick-list fields for Real Geeks urgency and timeframe values, the escrow/closed-escrow pipeline stages, the original-create-date and source-system-ID fields, and any custom activity types for showing and property-view records. This step ensures that when data lands, every field has a home and no data is truncated or lost because a target field did not exist.
Run sample migration with field-level diff
We run a test migration with a representative slice of your Real Geeks data — typically 100–500 records — into your HighLevel environment. We generate a field-level diff that shows, record by record, what was mapped from Real Geeks and what landed in HighLevel. You verify that urgency values, status stages, tags, and custom fields look correct. Any mapping errors are corrected before the full run. This step is your last chance to validate the plan without committing the full dataset.
Full migration with delta-pickup cutover
After sample approval, we run the full migration. All Real Geeks leads, companies, tags, and activity records load into HighLevel via their API with custom field values correctly populated. We open a 24–48 hour delta-pickup window after the full load completes. Any new leads added to Real Geeks during that window are captured in a second sync run. We generate a reconciliation report comparing total record counts, tag distribution, and pipeline-stage distribution between the source and destination before your team goes live.
Platform deep dives
Real Geeks
Source
Strengths
Weaknesses
HighLevel
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Real Geeks and HighLevel.
Object compatibility
1 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Real Geeks: Not publicly documented.
Data volume sensitivity
Real Geeks doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
Answers to the questions buyers ask most during Real Geeks to HighLevel migration scoping. Not seeing yours? Book a call.
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