CRM migration
Field-level mapping, validation, and rollback between Real Geeks and Nutshell. We move data and schema; workflows are rebuilt natively in Nutshell.
Real Geeks
Source
Nutshell
Destination
Compatibility
10 of 11
objects map 1:1 between Real Geeks and Nutshell.
Complexity
BStandard
Timeline
24–72 hours
Overview
Real Geeks bundles an IDX website, CRM, and lead-generation tools into a single subscription aimed at real estate agents. Its Lead Manager stores contacts as 'Leads' with properties like status, urgency, and timeframe, along with drip campaign data and activity history synced via its developers API. Nutshell models data as People (individuals), Companies (organizations), Deals (pipeline opportunities with stage-linked probability), and Tasks/Activities — all accessible via its JSON-RPC API. FlitStack AI extracts Real Geeks data using the outgoing leads API and the activities endpoint, then maps each record to its Nutshell equivalent. Lead status values map to Nutshell's Lead status pick-list; urgency migrates as a custom pick-list field on the Lead object. Drip campaigns and website automations built inside Real Geeks have no Nutshell equivalent and must be rebuilt using Nutshell's personal email sequences and task automation. Owner resolution uses email matching against Nutshell users so deal assignments are correct at cutover. A delta-pickup window (24-48 hours) captures any records modified during the switch so Nutshell reflects Real Geeks' final state.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Real Geeks object lands in Nutshell, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Real Geeks
Lead
Nutshell
Person / Lead
1:manyReal Geeks Lead maps to Nutshell Person for contacts with a primary company or active relationship history, and to Nutshell Lead for raw prospects that have not been worked yet. The split is based on the Real Geeks status value: Active leads with a name and email route to Person; leads still in early engagement stages route to Nutshell Lead.
Real Geeks
Lead status
Nutshell
Lead status (pick-list)
1:1Real Geeks status values (Active, Cancelled, In Escrow, Closed Escrow, Dead) map to Nutshell Lead status pick-list values. 'In Escrow' and 'Closed Escrow' are real-estate-specific and have no Nutshell native equivalent — they map to a custom pick-list field on the Nutshell Lead and should be rebuilt as deal-stage labels in Nutshell's Deals pipeline.
Real Geeks
Urgency
Nutshell
Custom field on Lead
1:1Real Geeks urgency (Cold, Warm, Hot, Contacted, Not Contacted) plus any custom urgency values migrate to a Nutshell custom pick-list field called RG_Urgency__c. The values are mapped one-by-one; custom values are preserved verbatim so your team sees the same taxonomy in Nutshell.
Real Geeks
Timeframe
Nutshell
Custom field on Lead
1:1Real Geeks timeframe (Immediately, 1 Week, 2-4 Weeks, 30 Days, 60 Days, 90 Days, 3-6 Months, 6-12 Months, 1 Year Or More) migrates to a Nutshell custom pick-list field called RG_Timeframe__c. Original values are preserved for segmentation and follow-up scheduling.
Real Geeks
Company (from Real Geeks contact association)
Nutshell
Company
1:1Real Geeks Lead can have an associated company name stored as a property. This maps directly to Nutshell Company. When Real Geeks stores a parent/branch company structure, it maps to a single Nutshell Company record — nested hierarchies collapse to the top-level company unless your team specifies a different rule.
Real Geeks
Activity (call, email, note)
Nutshell
Task / Activity
1:1Real Geeks activity records fetched via the outgoing leads API map to Nutshell Tasks attached to the corresponding Person or Lead. Email type maps to Task with type='Email', calls map to Task with type='Call', and general notes map to Nutshell notes. Original timestamps and owner IDs are preserved so your activity timeline in Nutshell reflects the full history.
Real Geeks
Tags
Nutshell
Custom field on Person / Lead
1:1Real Geeks tags are multi-value string lists stored per lead. In Nutshell, they migrate to a custom text field (RG_Tags__c) holding a comma-separated string. If your team uses tags for segmentation, the Nutshell admin can re-create them as a custom pick-list or use Nutshell's built-in tagging once the migration completes.
Real Geeks
Owner (agent)
Nutshell
User assignment on Person / Lead / Deal
1:1Real Geeks owner IDs map to Nutshell user accounts via email matching. Each Real Geeks agent's email address is matched against Nutshell user emails — matched users receive assignment to the migrated records. Agents who have no Nutshell account are flagged pre-migration so your team can create their user or reassign records before the cutover run.
Real Geeks
Drip campaign / sequence data
Nutshell
No equivalent
1:1Real Geeks drip campaigns (automated email sequences tied to leads) do not have a Nutshell equivalent. Nutshell Pro+ has personal email sequences, but these are prospect-specific, not campaign-level. FlitStack exports drip campaign enrollment history as a custom field on the Person/Lead so your team can see which sequence a contact was in, then rebuild the logic manually in Nutshell.
Real Geeks
Lead source
Nutshell
Lead source field on Person / Lead
1:1Real Geeks tracks lead source (website, referral, PPC, etc.) as a property on the Lead. This maps to Nutshell's native Lead source field (or a custom field if the values are custom). Source values are preserved as-is for reporting continuity.
Real Geeks
Real Geeks system ID
Nutshell
Custom reference field
1:1The Real Geeks internal lead ID is stored on each migrated record as a custom field (RG_Lead_ID__c) for traceability, delta-run de-duplication, and reconciliation. This prevents duplicate records if the migration is re-run to pick up changes during the delta window.
| Real Geeks | Nutshell | Compatibility | |
|---|---|---|---|
| Lead | Person / Lead1:many | Fully supported | |
| Lead status | Lead status (pick-list)1:1 | Fully supported | |
| Urgency | Custom field on Lead1:1 | Fully supported | |
| Timeframe | Custom field on Lead1:1 | Fully supported | |
| Company (from Real Geeks contact association) | Company1:1 | Fully supported | |
| Activity (call, email, note) | Task / Activity1:1 | Fully supported | |
| Tags | Custom field on Person / Lead1:1 | Fully supported | |
| Owner (agent) | User assignment on Person / Lead / Deal1:1 | Fully supported | |
| Drip campaign / sequence data | No equivalent1:1 | Fully supported | |
| Lead source | Lead source field on Person / Lead1:1 | Fully supported | |
| Real Geeks system ID | Custom reference field1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Real Geeks gotchas
CSV export omits activity and behavioral history
No bulk API — large databases require per-record calls
Outgoing API requires a publicly accessible webhook endpoint
Billing cancellation requires direct support contact
Mailchimp and third-party integrations validate email independently
Nutshell gotchas
Contact tier limits enforced on import
No bulk API endpoint requires paginated extraction
Email sequences not exportable via API
Foundation plan disables key sales features
Pair-specific challenges
Migration approach
Extract Real Geeks data via API
FlitStack connects to your Real Geeks account using API credentials from your Real Geeks developer settings. We pull all leads, company associations, activity records (calls, emails, notes), custom field definitions, and drip enrollment data. The extraction runs read-only — your team continues working in Real Geeks throughout. We validate record counts against the lead list view in Real Geeks to confirm no records are missed during the export.
Map fields and create Nutshell custom fields
Before any data lands in Nutshell, FlitStack generates a field-mapping plan covering every standard and custom field from Real Geeks. Your Nutshell admin creates the RG_Urgency__c, RG_Timeframe__c, RG_Tags__c, and date-tracking custom fields identified in the plan. We surface the exact pick-list values that need to exist in each Nutshell custom field so nothing is missing at import time. This step can be done in parallel with the Real Geeks extraction.
Resolve owners by email and flag unmatched users
Real Geeks owner IDs are matched to Nutshell users by email address. FlitStack generates a pre-migration owner report showing every Real Geeks agent with records in the migration set and their matched (or unmatched) Nutshell user status. Agents without Nutshell accounts are flagged so your team can invite them before the migration run. No record is assigned without a valid Nutshell owner — unmatched owners receive a fallback assignment to the admin account while your team resolves them.
Run sample migration with field-level diff
A representative sample — typically 100-500 leads spanning different statuses, urgency levels, and activity volumes — migrates first into a Nutshell test environment or a dedicated migration sandbox. FlitStack generates a field-level diff report showing every mapped value, any custom field values that failed to land in the pick-list, and the owner resolution results. Your team reviews the diff to confirm urgency and timeframe values appear correctly in Nutshell before the full run commits.
Execute full migration with delta-pickup window
Once the sample is approved, the full migration runs against your live Nutshell account. Records load in dependency order: Companies first (to resolve lookups), then People and Leads, then Activities. A delta-pickup window of 24-48 hours follows the main run to capture any Real Geeks records modified during cutover. FlitStack provides an audit log of every record imported, its Nutshell ID, and any errors encountered. One-click rollback is available if reconciliation reveals unexpected gaps.
Platform deep dives
Real Geeks
Source
Strengths
Weaknesses
Nutshell
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Real Geeks and Nutshell.
Object compatibility
1 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Real Geeks: Not publicly documented.
Data volume sensitivity
Real Geeks doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
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