CRM migration

Migrate from Acquaint CRM to Nutshell

Field-level mapping, validation, and rollback between Acquaint CRM and Nutshell. We move data and schema; workflows are rebuilt natively in Nutshell.

Acquaint CRM logo

Acquaint CRM

Source

Nutshell

Destination

Nutshell logo

Compatibility

100%

11 of 11

objects map 1:1 between Acquaint CRM and Nutshell.

Complexity

BStandard

Timeline

24–72 hours

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Acquaint CRM is a property-sector CRM built for UK estate agents and lettings firms — it stores contacts, companies, deals, and property records with domain-specific fields like energy ratings, tenure type, and floor-area measurements. Nutshell is a US-built sales CRM that stores People, Companies, Leads, and Deals across customizable pipelines, but it has no native property or lettings object. FlitStack AI maps every standard Acquaint field to its Nutshell equivalent and surfaces property-extension fields as custom fields on the Company record, so your agent and property data survives the migration intact. Property-specific modules (lettings management, client accounting, bank imports) have no Nutshell equivalent and must be rebuilt or replaced with separate tools. We use Acquaint's API to extract all records, then load them into Nutshell in hierarchical order: companies first, then people with company lookups, then leads and deals with pipeline assignments, and finally attachments. A 24–48 hour delta window captures any records modified during cutover before the lock. All automations and workflows stay in Acquaint and must be rebuilt in Nutshell's automation tools post-migration.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Acquaint CRM logo

Acquaint CRM

What's pushing teams away

  • The Windows Desktop interface alongside a browser client signals a legacy dual-shell architecture that newer agents find dated compared to cloud-native platforms.
  • Dozens of third-party integrations are mentioned but no native Zapier/Make connector appears in the documentation, making automated workflows harder to extend without developer work.
  • No free tier or trial is prominently offered on the pricing page, which raises the evaluation barrier for small agencies comparing multiple CRM options on a tight budget.
  • Single flat price means large multi-branch operations cannot selectively licence only the modules they need, potentially paying for unused Property Management or Lettings features.

Choosing

Nutshell logo

Nutshell

What's pulling them in

  • Lowest cost entry point among mid-market CRMs—Foundation plan starts at $13/user/month, making it accessible for teams validating CRM fit before committing.
  • Integrated sales automation and email sequencing on Pro plans without requiring a separate email marketing platform, per verified Capterra reviews.
  • Consistently praised for intuitive interface and fast onboarding, with case studies reporting 100% team adoption rates within initial deployment periods.
  • Strong customer support responsiveness cited across G2 reviews, with dedicated support tiers available on Enterprise plans.
  • Native integrations with WhatsApp, Facebook Messenger, Instagram, and Slack reduce reliance on third-party middleware for common communication channels.

Object mapping

How Acquaint CRM objects map to Nutshell

Each row shows how a Acquaint CRM object lands in Nutshell, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Acquaint CRM

Contact

maps to

Nutshell

Person

1:1
Fully supported

Acquaint contacts map directly to Nutshell People. Name, email, phone, and address fields translate one-to-one without transformation. Role and relationship data such as Buyer, Tenant, Vendor, or Landlord migrates as a custom pick-list field (Contact_Role__c) on the Person record since Nutshell has no native relationship or contact-type field on its Person object. This custom field preserves your segmentation logic in the new system.

Acquaint CRM

Company

maps to

Nutshell

Company

1:1
Fully supported

Acquaint companies map to Nutshell Companies with direct field translation for name, website, and address. Branch associations in Acquaint become custom fields or tags in Nutshell depending on the structure — your admin decides whether to use a custom pick-list or a tag-based approach.

Acquaint CRM

Deal

maps to

Nutshell

Deal

1:1
Fully supported

Acquaint deals map to Nutshell Deals with deal name, amount, and close date translating directly. The Acquaint deal stage maps to a Nutshell Pipeline Stage; we assign each Acquaint deal to a Nutshell pipeline based on deal type or branch mapping before import.

Acquaint CRM

Property Listing

maps to

Nutshell

Company (custom fields)

1:1
Fully supported

Acquaint property records have no Nutshell equivalent. We map property fields — bedrooms, floor area, EPC rating, tenure type, asking price, property type — as custom fields on the linked Nutshell Company record. Photos and floor plans become Nutshell Files attached to that Company record.

Acquaint CRM

Lead (Acquaint enquiry)

maps to

Nutshell

Lead

1:1
Fully supported

Enquiries in Acquaint that are not yet clients map to Nutshell Leads. If an enquiry already has a linked deal, we create both a Nutshell Lead and a Deal and link them. Enquiry source (portal, website, referral) migrates as a custom field.

Acquaint CRM

Task / Reminder

maps to

Nutshell

Task

1:1
Fully supported

Acquaint tasks and reminders map to Nutshell Tasks. Original due dates, assignees (resolved by email match to Nutshell users), and task body text are preserved during migration. Completed status carries over as a closed task in Nutshell. Overdue status flags are evaluated based on the original due date against the migration date. Recurring task patterns in Acquaint are noted as reference for manual recreation in Nutshell's automation tools.

Acquaint CRM

Note

maps to

Nutshell

Activity

1:1
Fully supported

Acquaint notes attached to contacts, companies, or deals map to Nutshell Activity records linked to the corresponding Person, Company, or Deal. Timestamp and owning user are preserved during the transfer. Internal comments and private notes in Acquaint migrate as activity notes with an 'internal' flag if your Nutshell plan supports activity visibility controls. Rich-text formatting is simplified to plain text to ensure compatibility.

Acquaint CRM

Attachment (document)

maps to

Nutshell

File

1:1
Fully supported

Property brochures, floor plans, EPC certificates, and other documents stored as attachments in Acquaint are downloaded via the API and re-uploaded to Nutshell Files, then linked to the target Company record. Each file's original filename and upload timestamp are preserved. Large files exceeding 25MB may require chunked upload or manual re-link post-migration to avoid API timeout errors during the bulk load phase.

Acquaint CRM

User / Owner

maps to

Nutshell

User

1:1
Fully supported

Acquaint users are resolved to Nutshell users by email address match. Unmatched owners are flagged before migration — your team either creates Nutshell accounts first or assigns those records to a fallback owner. Staff without Nutshell access become 'inactive owner' records preserved as a custom field.

Acquaint CRM

Lettings Module

maps to

Nutshell

No equivalent

1:1
Fully supported

Acquaint's lettings management (tenant references, tenancy status, rent amounts, deposit handling) has no Nutshell equivalent. We preserve the data as custom fields on the linked Person and Company records, but tenancy tracking and accounting logic must be handled outside Nutshell or rebuilt as custom fields and workflows.

Acquaint CRM

Client Accounting

maps to

Nutshell

No equivalent

1:1
Fully supported

Acquaint's client accounting module covering bank imports, trust accounting, invoice generation, and payment tracking sits entirely outside Nutshell's CRM scope. Financial records including ledgers, transaction histories, and account balances are not migrated. We strongly recommend adopting a dedicated accounting platform such as Xero, QuickBooks, or FreeAgent for post-migration financial operations. All contact and company demographic data migrates normally — only the accounting module records remain behind.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Acquaint CRM logo

Acquaint CRM gotchas

Medium

Property data is split across three distinct modules

Medium

eSign and SMS data is exportable only as history, not as active configurations

High

Accounts and client money are tracked within the CRM rather than in a separate accounting package

Low

Custom fields are per-agency and require manual inventory before migration

Nutshell logo

Nutshell gotchas

High

Contact tier limits enforced on import

Medium

No bulk API endpoint requires paginated extraction

Medium

Email sequences not exportable via API

Medium

Foundation plan disables key sales features

Pair-specific challenges

  • Property data has no native Nutshell home — custom fields on Company records are the only structural home

    Acquaint's property module stores bedroom count, EPC rating, tenure, floor area, and property type as native fields on property records. Nutshell has no property object — these fields must become Nutshell custom fields on the Company record. This works for simple property data but breaks down if you need multi-property-per-company tracking (e.g., a landlord with six units). We map each property to its own Company record and use a custom field (Parent_Company__c) to preserve the landlord relationship. Your admin should decide whether to flatten the hierarchy or use Nutshell tags to group related properties before migration begins.

  • Lettings and client accounting modules have no Nutshell equivalent — financial data must stay outside the CRM

    Acquaint's lettings module tracks tenancy status, rental amounts, deposit handling, and rent arrears. Its client accounting module handles trust accounts and bank imports for property agencies. Neither maps to anything in Nutshell's data model. Nutshell is a sales CRM, not a property management or accounting tool. We preserve tenant contact data and deal history normally, but tenancy records, rent ledgers, and accounting balances cannot migrate. We flag every record in these modules so your team knows exactly what stays behind — and recommend a dedicated lettings or accounting platform post-migration.

  • Acquaint branch and franchise structures map awkwardly to Nutshell's team model

    Acquaint supports multi-branch and franchise configurations where the same contact or property can belong to multiple branches simultaneously. Nutshell's Teams feature scopes data visibility per team but does not natively support N:1 record-to-branch assignments. We map each Acquaint branch to a Nutshell Team and assign records accordingly, but a property or contact that existed in three branches in Acquaint must choose one primary team in Nutshell. The other branch associations are preserved in a custom field (Branch_List__c) for reference — your admin decides whether this is acceptable for your reporting workflow.

  • Acquaint's document attachments require download-and-re-upload for Nutshell Files

    Property brochures, floor plans, EPC PDFs, and virtual tour links stored as attachments on Acquaint property records are not pulled automatically into Nutshell's file storage. We download each file via Acquaint's API, validate it, and upload it to Nutshell Files linked to the target Company record. Files over 25MB may fail bulk upload and require chunked or manual re-upload. Virtual tour URLs (third-party hosted links) are preserved as a custom URL field on the Company record rather than as Nutshell-hosted files.

  • Nutshell's per-user pricing model can increase costs if headcount grows post-migration

    Acquaint charges a flat monthly fee per agency regardless of user count. Nutshell charges per user per month — ranging from $13 to $79/user/month on annual billing depending on the plan. For a five-person agency this is comparable or cheaper, but teams that grow to 15–20 users after the migration may find Nutshell's cumulative cost exceeds Acquaint's flat rate. We surface this pricing model difference during discovery so your team models the total cost of ownership before committing to the migration.

Migration approach

Six steps for a successful Acquaint CRM to Nutshell data migration

  1. Extract all data from Acquaint CRM via API

    FlitStack AI connects to Acquaint's API using your API credentials and extracts all records across contacts, companies, deals, activities, and attachments. We run a pre-extraction audit to confirm record counts per object, flag any records with missing required fields (email, name), and identify duplicate company names that may need merge decisions before import. The extraction runs in read-only mode — your team continues working in Acquaint uninterrupted.

  2. Analyze property fields and build Nutshell custom field schema

    We enumerate every Acquaint property-specific field (bedrooms, EPC rating, tenure, floor area, property type, asking price) and create matching custom fields on the Nutshell Company object before any data lands. If you have multi-property-per-company relationships, we agree on a mapping strategy — one Company per property, or one Company per landlord with properties tracked via custom fields — before the schema is finalized. This step requires a Nutshell admin to create the fields; we provide the exact field names, types, and pick-list values.

  3. Load records in hierarchical order with owner resolution

    We load Nutshell records in strict dependency order: Companies first (no dependencies), then People with company lookups resolved, then Leads, then Deals with pipeline assignments and stage mapping, then Activities linked to their parent records. Owner resolution runs by email match against existing Nutshell users. Any Acquaint owner without a matching Nutshell account is flagged before that batch loads — we do not allow records to land with broken owner references. Attachments are processed last, after the parent record IDs are confirmed in Nutshell.

  4. Run sample migration with field-level diff and admin sign-off

    A representative slice of 50–200 records migrates first — spanning people, companies, deals, and property records across multiple branches. We generate a field-level diff report showing source values and destination values for every mapped field so your admin can verify EPC rating mapping, tenure field values, and deal stage assignment before the full run commits. You approve or request adjustments to the mapping; we re-run the sample until the diff is clean.

  5. Execute full migration with delta-pickup window and audit log

    The full migration runs against Nutshell's API, loading all remaining records. A 24–48 hour delta-pickup window captures any records created or modified in Acquaint during the cutover window. Every operation is logged — records created, updated, linked, or skipped — so your team can reconcile counts against Acquaint's export. One-click rollback is available if the reconciliation shows unexpected gaps. After sign-off, your team launches in Nutshell and Acquaint enters read-only or archive mode.

Platform deep dives

Context on both ends of the pair

Acquaint CRM logo

Acquaint CRM

Source

Strengths

  • Flat per-agency pricing at £99/month with no per-user surcharge for small teams
  • Bundled sales, lettings, and property management in a single licence
  • UK-based telephone and email support included without an additional support tier
  • No minimum contract, no setup fees, and automatic software updates at no extra charge
  • Tightly integrated website hosting and CRM with property portal synchronisation

Weaknesses

  • Dual Windows Desktop + browser interface indicates a legacy desktop-first codebase that may not meet modern UX expectations
  • No native Zapier or Make integration documented, limiting no-code workflow extension
  • Large multi-branch or franchise agencies may pay for unused modules under the single flat-rate model
  • No publicly documented bulk export tool beyond the REST API, which requires technical access to script exports
Nutshell logo

Nutshell

Destination

Strengths

  • Simple, intuitive interface with minimal learning curve for sales teams new to CRM
  • Per-seat pricing is transparent and predictable, with annual billing reducing monthly cost
  • Full data export tool available for all account data including backups
  • Open JSON-RPC API allows programmatic access to all core objects
  • Native multichannel engagement (email, SMS, WhatsApp) without third-party add-ons for communication

Weaknesses

  • Reporting and analytics are considered weak, requiring manual Excel exports for detailed analysis
  • No bulk API endpoint—migration requires paginated API reads that must be rate-limited carefully
  • JSON-RPC API is less common than REST, requiring custom integration code compared to standard REST CRMs
  • Add-on costs (Forms, Nutshell IQ, Email Marketing) are per-company charges that stack on top of per-seat pricing
  • Feature restrictions on entry-level plans mean teams often need mid-tier to get basic automation

Complexity grading

How hard is this migration?

Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Acquaint CRM and Nutshell.

  • Object compatibility

    B

    1 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Acquaint CRM: Rate limit details are not publicly documented on the pricing or help pages.

  • Data volume sensitivity

    B

    Acquaint CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Acquaint CRM to Nutshell migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Acquaint CRM to Nutshell data migrations

Answers to the questions buyers ask most during Acquaint CRM to Nutshell migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Book a free 30 minute consultation

Most Acquaint-to-Nutshell migrations complete in 24–72 hours of clock time for setups under 25,000 records. Larger databases with heavy property-field mapping, multi-branch configurations, or more than 100,000 total records extend to 5–8 days. The property custom-field setup step (step 2) is the longest planning step for property firms — it requires a Nutshell admin to create the fields before data loads.

Adjacent paths

Related migrations to explore

Ready when you are

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