Migrate from Acquaint CRM to Mailchimp

Each Acquaint contact becomes a Mailchimp contact record. First name, last name, email, phone, and address map to Mailchimp's standard MERGE fields. Additional Acquaint contact properties migrate as custom merge fields or tags depending on field type and Mailchimp's 100-merge-field audience limit.

Acquaint company name, domain, industry, and address append to the contact record via Mailchimp's COMPANY merge field and address merge fields. Where multiple Acquaint contacts share one company, the company data is denormalized onto each contact record rather than stored as a separate object.

Acquaint deals have no direct Mailchimp equivalent. Deal name, amount, and close date migrate as custom merge fields (e.g., DEAL_NAME, DEAL_AMOUNT, CLOSE_DATE) on the contact record. Pipeline stage becomes a Mailchimp tag applied to the contact so audiences can be segmented by deal stage without creating a separate opportunity object.

Each distinct Acquaint pipeline stage value (e.g., 'Qualified', 'Viewing Booked', 'Offer Accepted') becomes a Mailchimp tag on the associated contact. Tags enable segment-based filtering in Mailchimp's audience view. We preserve the original stage name as the tag label so no semantic meaning is lost in translation.

Acquaint tasks mapped to Mailchimp contact notes. Notes append to the contact record with a timestamp and owner reference. High-priority tasks are flagged in the note header. Mailchimp's note length limit of 2,000 characters applies; longer Acquaint task descriptions are truncated with a reference to the source record ID.

Acquaint notes on contacts migrate as Mailchimp contact notes with original create date preserved in the note body. Rich-text formatting from Acquaint is stripped to plain text for Mailchimp compatibility. Each note retains its author reference from the source system.

Acquaint documents attached to properties and contacts have no Mailchimp equivalent. Property brochures, floor plans, and EPCs must be re-uploaded to Mailchimp's standard content blocks or a linked file host. We provide a document manifest listing every attached file with its source record reference so nothing is silently dropped.

Acquaint property data (address, type, bedrooms, rent/sale price, status) migrates as text merge fields on the primary contact record. Photos, virtual tours, and floor plans do not migrate. We create a PROPERTY_ADDR, PROPERTY_TYPE, BEDROOMS, and PROPERTY_PRICE merge field set; your team re-links images in Mailchimp content blocks post-migration.

Acquaint contact tags map 1:1 to Mailchimp tags. Tags are additive — a contact can carry multiple tags from Acquaint. Mailchimp's 50-tag-per-contact limit is flagged during the pre-migration audit; any contact exceeding this cap has overflow tags stored as a comma-separated text merge field.

Acquaint workflow rules governing task creation, deal stage transitions, and email triggers have no structural equivalent in Mailchimp. Mailchimp's automation builder defines email sequences independently. We export Acquaint workflow definitions as a structured reference document your team uses to rebuild sequences in Mailchimp's visual automation builder.