CRM migration

Migrate from DentAdmin to HubSpot

Field-level mapping, validation, and rollback between DentAdmin and HubSpot. We move data and schema; workflows are rebuilt natively in HubSpot.

DentAdmin logo

DentAdmin

Source

HubSpot

Destination

HubSpot logo

Compatibility

91%

10 of 11

objects map 1:1 between DentAdmin and HubSpot.

Complexity

BStandard

Timeline

3–5 days

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

DentAdmin is a dental-practice management system built around patients (contacts), appointments (calendar + engagement), insurance carriers, treatment records, and RZIV-code billing logic. It stores clinical and financial data in a flat, practice-centric schema with Belgian healthcare coding conventions. HubSpot's CRM model separates contacts from companies, uses lifecycle stages to track lead status, organizes work in deal pipelines with stage pick-lists, and supports custom objects for business-specific data. FlitStack AI extracts DentAdmin patient records, insurance carrier data, treatment histories, appointment timestamps, and financial summaries via DentAdmin's API, then maps them into HubSpot contacts with custom properties for medical codes, a custom object for treatment records, and HubSpot companies for insurance carriers. Practice management workflows (appointment reminders, RZIV-code calculations, multi-site scheduling logic) do not migrate and must be rebuilt in HubSpot's automation tools. FlitStack sequences the migration to handle DentAdmin's 3,600 API calls per hour rate limit, resolves practitioners to HubSpot owners by email match, and runs a delta-pickup window capturing any records created or modified during cutover.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

DentAdmin logo

DentAdmin

What's pushing teams away

  • Limited transparency around subscription pricing makes it difficult for practices to compare cost against alternatives before committing to a contract term.
  • The product appears to have a small market footprint outside Belgium, which limits access to peer reviews, third-party integrations, and specialist support talent.
  • Practices report that the software lacks a well-documented public API, making it difficult to connect with modern third-party tools or automate data workflows.

Choosing

HubSpot logo

HubSpot

What's pulling them in

  • Lowest barrier to entry of any major CRM — the free tier with unlimited contacts lets teams validate fit before committing to a paid plan, according to G2 and Capterra reviewers.
  • Native integration between the CRM and sales engagement tools (sequences, email tracking, dialer) means no separate sync configuration, a theme across G2 Sales Hub reviews.
  • Pipeline visualization, deal tracking, and automated workflows are consistently praised as intuitive and easy to set up without developer involvement.
  • Strong onboarding for new team members — reviewers on Capterra and G2 highlight how quickly new reps become productive without formal training.
  • The HubSpot platform ecosystem (Marketing, Sales, Service, CMS hubs) allows growing companies to consolidate tools without building new integrations.

Object mapping

How DentAdmin objects map to HubSpot

Each row shows how a DentAdmin object lands in HubSpot, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

DentAdmin

Patient

maps to

HubSpot

Contact

1:1
Fully supported

DentAdmin patient records map directly to HubSpot contacts. First name, last name, date of birth, gender, phone, email, and address fields migrate as HubSpot native properties. Medical codes (INAMI/RIZIV) and insurance references map to HubSpot custom contact properties. Patients without an email address are flagged before migration so your team can decide whether to create contact-only records or exclude them from the CRM migration.

DentAdmin

Patient

maps to

HubSpot

Company

many:1
Fully supported

When a DentAdmin patient is linked to a household or employer entity, that related entity migrates as a HubSpot Company record. The primary patient contact gets linked to the company via HubSpot's primary company association. Household-level consolidation rules are applied during mapping to avoid creating duplicate company records for shared addresses.

DentAdmin

Insurance Carrier

maps to

HubSpot

Company

1:1
Fully supported

DentAdmin insurance carrier records map to HubSpot companies with a carrier-type label applied as a custom property. Carrier-specific fields (policy number format, reimbursement rates, coverage types) migrate as HubSpot custom text or pick-list fields on the company record. Multiple patients linked to the same carrier in DentAdmin all associate to the single HubSpot company.

DentAdmin

Appointment

maps to

HubSpot

Engagement (Meeting/Call/Note)

1:1
Fully supported

Past DentAdmin appointments migrate as HubSpot engagements — type 'Meeting' for completed visits, type 'Note' for administrative appointments without a patient present. Original appointment date and time, treating practitioner, and appointment status (completed, no-show, cancelled) are preserved as engagement metadata. Future appointments are not migrated as HubSpot does not manage future scheduling natively.

DentAdmin

Treatment Record

maps to

HubSpot

Custom Object

1:1
Fully supported

DentAdmin treatment records (procedure code, tooth number, materials used, notes, cost, date) map to a HubSpot custom object named 'Treatment_Record'. The custom object links to the HubSpot contact (patient) via a standard HubSpot association. Procedure codes are stored as a custom pick-list property matching the Belgian dental coding system used in DentAdmin.

DentAdmin

Practitioner / Dentist

maps to

HubSpot

User (Owner)

1:1
Fully supported

DentAdmin practitioner records are matched to HubSpot users by email address. The practitioner name, specialization, and INAMI number are stored as HubSpot user properties for reference. Unmatched practitioners are flagged before migration — your team either creates HubSpot user accounts first or assigns records to a fallback owner.

DentAdmin

Invoice / Financial Summary

maps to

HubSpot

Deal

1:1
Fully supported

Outstanding and historical invoices in DentAdmin map to HubSpot deals for financial tracking. The invoice amount becomes the deal amount, and the invoice date becomes the close date. Invoice status (paid, pending, overdue) maps to deal stage values. Invoice line items referencing treatment codes are preserved as deal name or custom fields for reconciliation.

DentAdmin

Document / Attachment

maps to

HubSpot

Files (on Contact record)

1:1
Fully supported

DentAdmin patient document attachments are downloaded and re-uploaded to HubSpot Files associated with the contact record. File size limits of HubSpot apply (25MB per file). Inline X-ray images and PDF reports stored in DentAdmin are rehosted in HubSpot's file storage. Document type labels (treatment plan, consent form, insurance claim) are preserved as engagement notes.

DentAdmin

Practice / Site

maps to

HubSpot

Custom Property on Contact + Company

1:1
Fully supported

DentAdmin's multi-site configuration maps to a HubSpot custom pick-list property named 'Practice_Site__c' on both contacts and companies. For practices requiring strict data separation between locations, a HubSpot multi-portal strategy is recommended — we deliver a separation plan as part of the migration scoping.

DentAdmin

RZIV / Insurance Code

maps to

HubSpot

Custom Contact Property

1:1
Fully supported

Belgian RZIV (now INAMI/RIZIV) procedure and insurance codes stored in DentAdmin per patient have no native HubSpot equivalent. These migrate as custom text or pick-list fields on the HubSpot contact record. Code-to-coverage mapping rules used by DentAdmin for automatic price calculation must be rebuilt as HubSpot workflow logic post-migration.

DentAdmin

Recall / Reminder Logic

maps to

HubSpot

HubSpot Workflow

1:1
Fully supported

DentAdmin recall scheduling (6-month hygiene reminders, annual checkup alerts) is business logic encoded in the practice workflow, not a data object. This logic does not migrate. FlitStack exports the recall configuration as a reference document so your HubSpot admin can rebuild it using HubSpot's workflow builder with enrollment triggers based on last-appointment date.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

DentAdmin logo

DentAdmin gotchas

High

No publicly documented REST API for DentAdmin

Medium

Pricing is opaque and requires direct contact

Medium

RIZIV code version drift between systems

HubSpot logo

HubSpot gotchas

High

Marketing Contacts billing model is migration-critical

High

Feature tier gating is not visible until onboarding

Medium

Mandatory onboarding fees inflate year-one cost

Medium

HubSpot CSV importer cannot migrate engagements or attachments

Medium

Custom objects require Enterprise and a pre-existing schema

Pair-specific challenges

  • API rate limit of 3,600 calls per hour constrains extraction speed for large practices

    DentAdmin's API enforces a 3,600 calls per hour limit per account — documented in the Dentally community as a known bottleneck for multi-site practices. FlitStack AI paces extraction to stay within this limit, using exponential backoff on 429 responses. For practices with 10,000+ patient records and 50,000+ appointment rows, the extraction phase extends to 12–24 hours of wall-clock time. We surface this upfront during scoping so your team can plan the migration window accordingly.

  • Multi-site DentAdmin accounts require location disambiguation in HubSpot

    DentAdmin supports multiple practice sites under a single account, with shared patient databases across locations. HubSpot's native model does not have a site/location concept — contacts live in one portal without automatic location scoping. FlitStack creates a Practice_Site__c custom pick-list property on contacts and companies. For practices that need strict data separation between locations (different teams, different billing entities), we recommend a multi-portal HubSpot strategy and deliver a separation plan as part of the migration scoping document.

  • Belgian RZIV/INAMI code billing logic does not migrate — must be rebuilt as HubSpot workflow

    DentAdmin automatically calculates RZIV (now INAMI/RIZIV) reimbursement amounts based on procedure codes, insurance carrier rates, and patient insurance status. These calculations are encoded in DentAdmin's billing engine, not stored as data fields. The calculation logic does not exist in a portable format. FlitStack preserves the raw codes and rates on HubSpot contact and custom object fields. Your HubSpot admin must rebuild the reimbursement calculation logic as HubSpot workflow formulas post-migration using the exported code-to-rate mapping as a reference.

  • Document attachments require re-upload — original storage paths and metadata are not preserved

    DentAdmin stores patient documents (X-rays, consent forms, treatment plans) with their original file paths and creation metadata tied to the practice's local or cloud storage. HubSpot Files are re-uploaded during migration, and the original DentAdmin file path is not preserved. We store the DentAdmin document ID as a custom property on the HubSpot file record for traceability. X-ray image files larger than 25MB are split or linked via a URL reference field rather than stored inline in HubSpot.

  • HubSpot marketing contact billing model differs from DentAdmin's per-patient model

    HubSpot bills based on the number of marketing contacts in your portal above the free-tier threshold. DentAdmin's billing is per-practice, per-user. Migrating patient records into HubSpot CRM may affect your HubSpot marketing contact count, particularly if you include former patients or inactive contacts in the migration. FlitStack flags records that qualify as marketing contacts and lets your team decide on a contact inclusion strategy before migration to avoid unexpected HubSpot billing tier changes.

Migration approach

Six steps for a successful DentAdmin to HubSpot data migration

  1. Extract DentAdmin data with API-rate-aware pagination

    FlitStack connects to DentAdmin via its API using scoped read access. Extraction runs in batches respecting DentAdmin's 3,600 calls per hour limit, using exponential backoff on rate-limit responses. We extract patients, appointments, treatment records, insurance carriers, invoices, and practitioners. For practices with more than 5,000 records, we stage the extraction overnight to avoid impacting daytime practice operations. All extracted data is hashed for integrity verification before transformation begins.

  2. Create HubSpot custom properties and custom object schema

    Before any data lands, FlitStack creates the required HubSpot custom properties (inami_riziv_code__c, insurance_status__c, insurance_policy_number__c, original_create_date__c, dentadmin_patient_id__c, Practice_Site__c) on the Contact and Company objects. The Treatment_Record custom object is provisioned with all mapped fields. For multi-site practices, the Practice_Site__c pick-list is populated with the site names extracted from DentAdmin. We verify custom property limits for your HubSpot tier before committing the schema.

  3. Resolve practitioners to HubSpot owners and deduplicate companies

    DentAdmin practitioners are matched to HubSpot users by email address. Unresolved practitioners are flagged in a pre-flight report — your team creates HubSpot user accounts for them or assigns them to a fallback owner before the migration run. Insurance carrier deduplication runs across all extracted carriers to collapse duplicate HubSpot company records. Household entities from DentAdmin are consolidated into a single HubSpot company per household, with all associated patient contacts linked via HubSpot's primary company association.

  4. Run sample migration with field-level diff

    A representative slice of 100–500 records migrates first: contacts across multiple sites, a sample treatment record, appointment history, and an invoice. FlitStack generates a field-level diff comparing source values against HubSpot values, verifying custom property mapping, practitioner-owner resolution, and custom object association links. You review the diff and approve before the full migration run commits. Any value-mapping corrections or custom property additions identified during the sample run are applied before the full run.

  5. Execute full migration with delta-pickup window

    The full DentAdmin dataset migrates to HubSpot. A delta-pickup window of 24–48 hours captures any patient records, appointments, or treatment records created or modified in DentAdmin during the migration run. FlitStack uses DentAdmin's API timestamps to identify only changed records in the delta window, minimizing re-extraction volume. An audit log records every operation (create, update, link) with source record ID and destination record ID. One-click rollback reverts all HubSpot changes if reconciliation fails.

  6. Deliver migration manifest, recall rebuild reference, and reconciliation report

    FlitStack delivers a migration manifest CSV listing every DentAdmin record ID mapped to its HubSpot ID, object type, and migration timestamp. A separate recall-configuration export documents DentAdmin's recall intervals (e.g., 6-month hygiene, annual checkup) by patient type as a rebuild reference for HubSpot workflows. The reconciliation report compares record counts by object type between DentAdmin and HubSpot, surfacing any gaps. Your HubSpot admin uses these deliverables to finalize workflows, set up HubSpot Sequences for patient outreach, and configure appointment reminder automations.

Platform deep dives

Context on both ends of the pair

DentAdmin logo

DentAdmin

Source

Strengths

  • Native Belgian RIZIV-code and health-insurance billing automation reduces administrative overhead for domestic practices.
  • Managed migration service from CGM Belgium handles database import from any prior dental system at onboarding.
  • Explicit GDPR-conformity statement addresses data-privacy compliance requirements for European dental practices.
  • Multi-provider support within a single database accommodates group practices and multi-dentist clinics.

Weaknesses

  • No publicly documented REST API, limiting automated integrations and making programmatic migration more complex.
  • Subscription pricing is not published publicly, requiring direct contact to obtain a quote.
  • Small international footprint outside Belgium reduces availability of peer reviews, community support, and third-party integration plugins.
HubSpot logo

HubSpot

Destination

Strengths

  • Genuinely useful free CRM tier with no seat limit on contact records.
  • All-in-one sales engagement layer (sequences, email tracking, calling, dialer) embedded natively in the CRM, eliminating a separate integration.
  • Intuitive interface and fast onboarding for individual reps, per G2 and Capterra reviews.
  • Workflow automation triggers across contacts, deals, and tickets with a visual builder.
  • API coverage for all standard objects including custom objects at Enterprise tier.

Weaknesses

  • Pricing model is contact-based at the marketing layer — importing all records as marketing contacts can multiply the monthly bill by 4×.
  • Feature tier cliffs are frequent surprises: sequences, calling, advanced reporting, and quoting are all gated, often requiring plan upgrades mid-implementation.
  • Mandatory onboarding fees at Professional ($1,500) and Enterprise ($3,500) are not prominently disclosed on the pricing page.
  • API rate limits are restrictive for bulk migration — burst limits of 100-200 req/10sec and search endpoint limits of 4 req/sec require careful job queuing.
  • Custom objects, additional pipelines, and advanced forecasting are Enterprise-only, making cost projections difficult for growing teams.

Complexity grading

How hard is this migration?

Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across DentAdmin and HubSpot.

  • Object compatibility

    B

    2 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    DentAdmin: Not publicly documented.

  • Data volume sensitivity

    B

    DentAdmin doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your DentAdmin to HubSpot migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about DentAdmin to HubSpot data migrations

Answers to the questions buyers ask most during DentAdmin to HubSpot migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Book a free 30 minute consultation

Most DentAdmin to HubSpot migrations complete within 3–5 days of clock time for practices with fewer than 5,000 patient records. Larger practices with 50,000+ records, multi-site configuration, or extensive treatment-history custom objects extend to 2–3 weeks. The DentAdmin API rate limit of 3,600 calls per hour is the primary variable affecting extraction duration — FlitStack paces calls automatically and surfaces expected extraction time during scoping. HubSpot custom property and custom object setup adds 1–2 days of planning before the first record migrates.

Adjacent paths

Related migrations to explore

Ready when you are

Move from DentAdmin.
Land in HubSpot, intact.

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