CRM migration

Migrate from LockedOn to Pipedrive

Field-level mapping, validation, and rollback between LockedOn and Pipedrive. We move data and schema; workflows are rebuilt natively in Pipedrive.

LockedOn logo

LockedOn

Source

Pipedrive

Destination

Pipedrive logo

Compatibility

92%

12 of 13

objects map 1:1 between LockedOn and Pipedrive.

Complexity

BStandard

Timeline

2–4 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

LockedOn is a real estate CRM built around contacts, companies, properties, listings, and transaction tracking. Pipedrive is a general-purpose sales CRM that organizes data as People (contacts), Organizations (companies), Deals, Activities, and custom fields. The core migration challenge is translating LockedOn's property-centric model — where each listing carries bedrooms, bathrooms, square footage, listing type, and property status — into Pipedrive's deal structure with custom fields. We map contacts to People, companies to Organizations, and property listings to Deals, creating Pipedrive custom fields for every real-estate-specific property attribute. Tasks, calls, meetings, and notes migrate as Pipedrive Activities and Notes. Automations, triggers, and plans do not migrate and must be rebuilt in Pipedrive's automation builder. We use LockedOn's API and CSV exports to read source data, then write to Pipedrive's REST API respecting the token-based rate limits introduced in December 2024. A 24–48 hour delta pickup window captures any in-flight changes during cutover. An audit log and one-click rollback are provided if reconciliation fails.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

LockedOn logo

LockedOn

What's pushing teams away

  • Limited public API documentation makes LockeOn difficult to integrate with external tools, prompting agencies with custom tech stacks to seek alternatives.
  • Opaque pricing not published on the website causes uncertainty and forces sales conversations before evaluation.
  • Small team size (11 employees per LinkedIn) raises concerns about long-term platform stability and feature development pace.
  • Agents report that the automation builder, while powerful, lacks flexibility for complex conditional workflows beyond standard triggers.

Choosing

Pipedrive logo

Pipedrive

What's pulling them in

  • Clean drag-and-drop pipeline interface with minimal learning curve, making it approachable for small sales teams without dedicated CRM admins.
  • Visual deal tracking keeps reps focused on next actions — activities, calls, and follow-up tasks surface directly in the pipeline view.
  • Strong integrations via Zapier and native marketplace apps let teams wire Pipedrive into Calendly, ActiveCampaign, and similar sales-stack tools.
  • Mobile apps for iOS and Android keep field reps connected to deals, contacts, and tasks without a desktop session.
  • Reputation and review volume — over 3,000 verified reviews across G2 and Capterra — signal reliability for teams evaluating CRM options.

Object mapping

How LockedOn objects map to Pipedrive

Each row shows how a LockedOn object lands in Pipedrive, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

LockedOn

Contact

maps to

Pipedrive

Person

1:1
Fully supported

LockedOn Contact name, email, phone, and address fields map directly to Pipedrive Person name, email, phone, and address fields. The primary company associated with the LockedOn contact maps to Pipedrive OrganizationId on the Person record, requiring the Organization to be migrated first. LockedOn contact owner resolves by email match to a Pipedrive user. Multi-address support in LockedOn collapses to Pipedrive's single address structure per Person.

LockedOn

Company

maps to

Pipedrive

Organization

1:1
Fully supported

LockedOn Company name maps to Pipedrive Organization name, and domain maps to Website. LockedOn industry pick-list and employee count have no direct Pipedrive equivalent — these migrate as Organization custom fields. Real estate agency-specific fields such as agent count, property count managed, and listing type specializations migrate as Organization custom fields and are surfaced in Pipedrive's organization detail view.

LockedOn

Property

maps to

Pipedrive

Deal

1:1
Fully supported

LockedOn Property has no Pipedrive equivalent. The Property address maps to Pipedrive Deal name — this is the most important field because Pipedrive deal lists are organized by deal name. List price maps to Deal amount. Listing type, property type, bedrooms, bathrooms, square footage, yard size, parking spaces, and year built all become Pipedrive custom fields on the Deal. The Property status (active, under contract, sold) maps to the appropriate Pipedrive deal stage through value mapping.

LockedOn

Listing stage

maps to

Pipedrive

Deal stage

1:1
Fully supported

LockedOn listing pipeline stages (Active Listing, Under Offer, Under Contract, Conveyancing, Settled) map value-by-value to Pipedrive deal stages in the corresponding pipeline. Each stage maps individually with its order preserved. Stage probability percentages are not natively stored in LockedOn and are applied based on Pipedrive's default probability curve per stage unless custom probability mapping is specified.

LockedOn

Task / Plan

maps to

Pipedrive

Activity

1:1
Fully supported

LockedOn tasks, plan items, and triggers generate tasks with a subject, due date, linked contact, and linked property. These map to Pipedrive Activities with Type='Task', preserving the subject, due date, person association, and deal association. The trigger-based origin of a task (e.g., 'OFI follow-up triggered') is preserved as a note on the Activity since Pipedrive Activities do not natively store the trigger source.

LockedOn

Call log

maps to

Pipedrive

Activity

1:1
Fully supported

LockedOn call logs record subject, date, duration, and outcome against a contact. These migrate as Pipedrive Activities with Type='Call', preserving the subject, start time, duration, and outcome. Call recordings attached to LockedOn call logs re-upload as Pipedrive file attachments linked to the Activity record.

LockedOn

Meeting / Inspection

maps to

Pipedrive

Activity

1:1
Fully supported

LockedOn property inspections, open-for-inspection events, and meetings map to Pipedrive Activities with Type='Meeting'. The subject, start time, end time, and linked person and deal associations are preserved. Location and property address are carried into the Activity subject or description field.

LockedOn

Note

maps to

Pipedrive

Note

1:1
Fully supported

LockedOn notes attached to contacts, companies, properties, or listings migrate to Pipedrive Notes. The note content, author, create date, and parent record link (person, organization, or deal) are preserved. Rich-text formatting in LockedOn notes is converted to Pipedrive's note body format.

LockedOn

Custom field (LockedOn contact)

maps to

Pipedrive

Custom field (Pipedrive Person)

1:1
Fully supported

Any LockedOn contact custom fields beyond the standard set (such as buying timeline, property budget range, or property interest type) require a corresponding Pipedrive Person custom field to be pre-created in Pipedrive before the migration runs. Pipedrive custom field keys are system-generated hashes, not the original LockedOn field names — a field mapping reference document is maintained so the correct Pipedrive field receives each value.

LockedOn

Custom field (LockedOn property)

maps to

Pipedrive

Custom field (Pipedrive Deal)

1:1
Fully supported

Property-specific fields such as listing type, property type, bedrooms, bathrooms, square footage, yard, parking, and year built require Pipedrive Deal custom fields. These must be created in Pipedrive before migration so field keys are available for mapping. The field types (text, integer, pick-list) match the source LockedOn field types to avoid type coercion issues during import.

LockedOn

Attachment / File

maps to

Pipedrive

File attachment

1:1
Fully supported

LockedOn files attached to contacts, companies, properties, or listings are downloaded and re-uploaded to Pipedrive as file attachments linked to the parent record (Person, Organization, or Deal). Pipedrive enforces storage limits per plan tier — files exceeding the limit are flagged before migration and a storage plan upgrade is recommended if needed.

LockedOn

Contact without company

maps to

Pipedrive

Person with placeholder Organization

1:1
Fully supported

LockedOn contacts that have no associated company (e.g., a buyer who has not yet engaged an agency) receive a placeholder Organization named 'Unassigned' in Pipedrive so the Person.org_id foreign key is satisfied. A custom Person field (Original_Contact_ID__c) records the LockedOn contact ID for traceability and post-migration cleanup if a real organization association is identified later.

LockedOn

Contact with multiple companies

maps to

Pipedrive

Person with primary Organization + secondary org relationship

many:1
Fully supported

LockedOn's N:N contact-to-company association model allows one contact to have multiple agencies or companies. Pipedrive Person has a single primary OrganizationId. We migrate the most recently modified or most relevant company as the primary OrganizationId and create Pipedrive secondary Organization relationships for the remaining companies. The full list of associated companies is preserved in a custom Person field as a comma-separated reference.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

LockedOn logo

LockedOn gotchas

High

No public API documented for customer use

High

Automations are not exportable

Medium

Vendor Portal records are platform-locked

Medium

QR check-in data not independently exportable

Low

Custom fields may require reconfiguration post-migration

Pipedrive logo

Pipedrive gotchas

High

Custom field hash keys differ per account

High

Export access gated by visibility groups

Medium

Token-based API rate limits since December 2024

Medium

Sequences and Automations not exposed via REST API

Low

Cost escalates via workflow caps and add-ons

Pair-specific challenges

  • Property data has no native Pipedrive home — every attribute needs a custom field

    LockedOn's Property object carries real estate attributes — listing type, property type, bedrooms, bathrooms, square footage, yard, parking, and year built — that have no Pipedrive equivalent. Pipedrive has no Property or real estate object; all property data must land as Deal custom fields. Custom fields must be created in Pipedrive BEFORE the migration runs because Pipedrive assigns system-generated hash keys that FlitStack needs for field-level write operations. Planning the custom field set takes 1–2 days of coordination. If custom fields are created after data lands, records must be updated rather than created, which doubles the migration pass count and extends the timeline.

  • LockedOn Triggers and Plans do not migrate and require manual rebuild in Pipedrive

    LockedOn's Triggers automate task creation and email follow-ups based on OFI check-in, post-enquiry welcome, and other CRM events. Plans automate multi-step action sequences for vendors and buyers. Pipedrive's Automations (available on Advanced+ plans) and Sequences provide equivalent functionality but with a different trigger-and-action model. FlitStack exports LockedOn trigger and plan definitions as a rebuild reference document. The rebuild itself must be performed by a Pipedrive admin or consultant — it is a configuration task outside the scope of data migration. Teams frequently underestimate this work; we disclose it upfront and include a trigger/plan audit in our pre-migration discovery deliverable.

  • Pipedrive API token-based rate limits require batching and retry logic

    Pipedrive introduced token-based API rate limits in December 2024. For large LockedOn accounts (10,000+ contacts, 5,000+ deals), FlitStack must batch write requests and implement exponential backoff to avoid 429 responses. Pipedrive's rate limits vary by plan tier — higher plans receive higher daily API quotas. If the LockedOn dataset is large and the Pipedrive plan is entry-level, FlitStack may split the migration across multiple days or recommend a temporary API quota increase before migration begins. This constraint is surfaced during scoping and adds planning complexity for enterprise-level migrations.

  • Multi-company contacts collapse to a single primary organization

    LockedOn supports N:N contact-to-company associations — a buyer contact can be linked to an agency, a developer, and a vendor simultaneously. Pipedrive Person has one primary OrganizationId. We migrate the most recently modified or highest-relevance company as the primary organization and add secondary organization relationships for the others. If the full association list is critical for reporting, a custom Person field (Associated_Orgs__c) stores a comma-separated reference to all LockedOn company IDs. This preserves the data but requires a Pipedrive admin to interpret the field rather than relying on the native UI association list.

  • Activity engagement history (calls, emails, meetings) may have partial exportability

    LockedOn's engagement history — call logs, email threads, and meeting records — is associated with contacts and properties. Depending on the LockedOn API endpoints available for the specific account tier, not all engagement metadata may be exportable. Call recordings, if stored in LockedOn's file storage, can be downloaded and re-uploaded to Pipedrive as Activity attachments. Email content and email attachments require a separate assessment of the LockedOn API's email endpoints. FlitStack audits engagement history exportability during the discovery phase and flags any records that cannot be retrieved via API for manual export or exclusion from the migration scope.

Migration approach

Six steps for a successful LockedOn to Pipedrive data migration

  1. Audit LockedOn data and build the migration plan

    FlitStack connects to the LockedOn account via API and export tools to inventory all contacts, companies, properties, deals, tasks, notes, and file attachments. We document every custom field in use, pipeline stage names, tag taxonomy, and owner list. We also export trigger and plan definitions as reference documents for the Pipedrive rebuild. The output is a migration plan with object counts, custom field mappings, and a proposed Pipedrive pipeline and stage configuration.

  2. Set up Pipedrive pipelines, stages, and custom fields

    Before data can land, Pipedrive needs its schema configured. FlitStack creates Pipedrive pipelines and stages that mirror the LockedOn pipeline structure — each LockedOn stage name maps to a Pipedrive stage in the same order. We create custom fields on the Deal object for property type, listing type, bedrooms, bathrooms, square footage, and any other LockedOn property attributes. Custom fields on Person and Organization for industry, employee count, and original IDs are also pre-created. Pipedrive users are invited so owner email matching can occur during migration.

  3. Migrate organizations first, then people and deals in dependency order

    Pipedrive requires a foreign-key hierarchy: Organizations exist before People, and People exist before Deals (since deals are linked to persons and organizations). FlitStack sequences the migration in the correct order. Organizations are migrated first, then Persons with their primary OrganizationId resolved, then Deals with property data mapped to Pipedrive custom fields and deal stages mapped per pipeline. Activities (tasks, calls, meetings) and notes follow, linked to their parent records. FlitStack writes to the Pipedrive API in batches respecting the token-based rate limits introduced in December 2024.

  4. Run a sample migration with field-level diff before full run

    A representative slice of 100–200 records — covering contacts, companies, deals, tasks, and notes — migrates first. FlitStack generates a field-level diff report comparing source values to destination values for every mapped field. You verify that property addresses land as deal names, bedroom and bathroom counts populate the correct custom fields, stage names map correctly, and owner resolution by email worked. The diff report is reviewed before the full migration is committed. Any field mapping errors are corrected before the next run.

  5. Cut over with delta pickup and post-migration validation

    The full migration runs against Pipedrive. A delta-pickup window (24–48 hours) captures any records created or modified in LockedOn during the cutover so Pipedrive reflects LockedOn's final state at go-live. FlitStack validates record counts, deal amounts, stage distributions, and association integrity in Pipedrive against the source. An audit log records every write operation. One-click rollback reverts all migrated records if validation fails.

Platform deep dives

Context on both ends of the pair

LockedOn logo

LockedOn

Source

Strengths

  • Integrated CRM, marketing automation, and vendor reporting in a single real estate-focused platform.
  • Pre-built automation templates for OFI follow-up and post-enquiry welcome sequences.
  • QR check-in for contactless open home registrations.
  • Vendor portal with 24/7 reporting access for sellers.
  • Bulk communication engine with templating for routine client outreach.

Weaknesses

  • No publicly documented REST API accessible to customers for data export or integration.
  • Opaque pricing model requiring direct sales contact to obtain quotes.
  • Small development team limits pace of feature updates and support capacity.
  • Automation rebuild is manual on destination platforms since automations cannot be exported.
  • Limited object model means complex agency workflows may require custom workarounds.
Pipedrive logo

Pipedrive

Destination

Strengths

  • Intuitive drag-and-drop pipeline that sales reps actually use without resistance or training overhead.
  • Per-seat unlimited-deals model on all tiers — reps cannot be blocked from logging activity.
  • Active marketplace with 400+ integrations and a documented REST API with OpenAPI 3 specs.
  • Mobile apps with offline access, call logging, and calendar sync keep field teams operational.
  • Strong focus on sales activity tracking — next-action reminders and follow-up scheduling are first-class features.

Weaknesses

  • No custom objects — teams needing non-standard data structures must work around the four standard entity types.
  • Workflow automation limits by tier (30, 60, 90 active workflows) force upgrades as processes grow.
  • No free permanent plan — teams evaluating fit must commit to a trial without a freemium option.
  • Limited advanced reporting and custom dashboard capabilities compared to HubSpot or Salesforce.
  • Export permissions are gated by visibility groups, meaning data scoping must account for who can see what before migration.

Complexity grading

How hard is this migration?

Standard CRM migration. 3 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across LockedOn and Pipedrive.

  • Object compatibility

    B

    3 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    LockedOn: Not publicly documented.

  • Data volume sensitivity

    B

    LockedOn doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your LockedOn to Pipedrive migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about LockedOn to Pipedrive data migrations

Answers to the questions buyers ask most during LockedOn to Pipedrive migration scoping. Not seeing yours? Book a call.

Can't find your answer?

Walk through your LockedOn to Pipedrive migration with a real engineer — 30 minutes, free, written quote within 24 hours.

Book a free 30 minute consultation

Typical LockedOn to Pipedrive migrations run 2–4 weeks for under 10,000 total records with standard custom fields. Complex setups with 50,000+ records, 20+ custom fields per entity, and engagement history to migrate extend to 4–8 weeks. The longest step is pre-migration Pipedrive schema setup — creating pipelines, stages, and property-specific custom fields before data can land. The actual data transfer runs within Pipedrive's token-based API rate limits, which can extend write time for large datasets on entry-level Pipedrive plans.

Adjacent paths

Related migrations to explore

Ready when you are

Move from LockedOn.
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