CRM migration
Field-level mapping, validation, and rollback between LockedOn and HubSpot. We move data and schema; workflows are rebuilt natively in HubSpot.
LockedOn
Source
HubSpot
Destination
Compatibility
10 of 10
objects map 1:1 between LockedOn and HubSpot.
Complexity
BStandard
Timeline
48–72 hours
Overview
LockedOn is a real estate-specific CRM built around the property lifecycle: contacts are organized around buyers and vendors, deals represent individual property listings, and the platform includes real estate-native features like QR check-in for open homes, vendor reporting portals, and automated triggers tied to listing milestones. HubSpot uses a general-purpose CRM object model — Contacts, Companies, Deals, Tickets, and (on Enterprise plans) Custom Objects — with lifecycle_stage as the primary contact property and deal pipelines as the core sales tracking mechanism. We map LockedOn contacts to HubSpot contacts (preserving owner, phone, email, address, and tag data), LockedOn companies to HubSpot companies (with website, industry, and employee count), and LockedOn property listings to HubSpot deals (with price, stage, property type, and address as custom deal properties). LockedOn tasks and activities migrate as HubSpot tasks with original timestamps and owners. Real estate-specific LockedOn features — QR check-in records, vendor portal activity logs, trigger-based task templates, and automated communication sequences — have no direct HubSpot equivalent and must be rebuilt manually after migration. Our migration runs via LockedOn's API export and HubSpot's Contacts/Companies/Deals/Bulk API endpoints, with field-level validation against a pre-agreed mapping spec before the full run commits.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a LockedOn object lands in HubSpot, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
LockedOn
Contact
HubSpot
Contact
1:1LockedOn contacts map directly to HubSpot contacts. Phone, email, address, job title, and owner assignment carry over. Role type (buyer, vendor, tenant) is preserved as a custom contact property since HubSpot has no native role field. This ensures that contact-level segmentation and reporting in HubSpot reflect the original role classifications.
LockedOn
Contact Tag
HubSpot
Contact Property (tag)
1:1LockedOn tags on contacts migrate to HubSpot contact properties with type 'multiple-checkbox' or as a notes field. We preserve the full tag list per contact and note which tags were system-generated by LockedOn triggers. This approach lets you recreate tag-based automation in HubSpot workflows, using the preserved tags as conditions for enrollment.
LockedOn
Company
HubSpot
Company
1:1LockedOn companies map to HubSpot companies. Company name, domain/website, industry, and employee count transfer as direct field maps. LockedOn's agency/organization-level records also land as HubSpot companies. Any additional company metadata, such as billing address or custom classifications, can be stored as custom company properties if needed for reporting.
LockedOn
Property Listing
HubSpot
Deal
1:1LockedOn property listings become HubSpot deals. Listing price maps to deal amount. Listing status (Available, Under Offer, Sold) maps to HubSpot deal stage names via a value-mapping table. Property address, type, bedrooms, and bathrooms become custom deal properties. This transformation preserves the full property context within the deal record for downstream reporting and workflow automation.
LockedOn
Listing Pipeline
HubSpot
Deal Pipeline
1:1Each LockedOn listing pipeline (e.g., Sales, Rental, Commercial) becomes a HubSpot deal pipeline. Pipeline stage names are mapped value-by-value to corresponding HubSpot stage names. Stage probabilities are re-applied based on HubSpot's stage configuration. If a LockedOn pipeline contains custom stages, those are recreated as new stages in HubSpot with the appropriate names and probability settings.
LockedOn
Task / Action Plan
HubSpot
Task
1:1LockedOn tasks and action plan items migrate as HubSpot tasks. Original due dates, completion status, and task descriptions carry over. Owner resolution is performed by email match against HubSpot users. Incomplete tasks are flagged for re-assignment if no matching HubSpot user exists.
LockedOn
OFI / Open Home Record
HubSpot
Task + Contact Note
1:1QR check-in records from LockedOn's open home feature have no native HubSpot equivalent. We migrate each OFI attendance as a HubSpot task linked to the contact with the inspection date, property, and attendee count preserved in custom fields. This preserves the open‑home history and enables follow‑up workflows based on attendance data.
LockedOn
Vendor Report
HubSpot
Custom Object (Enterprise) or Deal Note
1:1LockedOn vendor reporting data — portal activity, feedback scores, listing performance summaries — requires a HubSpot custom object (available on Enterprise plans) or a structured note on the associated deal. We surface the recommended schema before migration. If your team opts for custom objects, we provide the field definitions and relationship mappings to ensure consistent data structure in HubSpot.
LockedOn
Attachment / File
HubSpot
HubSpot File
1:1Documents attached to LockedOn contacts, companies, or property listings are re-uploaded to HubSpot Files and linked to the corresponding record. File size limits and inline image handling follow HubSpot's file attachment constraints. We also verify that file naming conventions are preserved to aid in record identification after migration.
LockedOn
Owner / User
HubSpot
HubSpot User
1:1LockedOn owner records are resolved against HubSpot users by email address. Unmatched owners are flagged before migration — your team can invite them to HubSpot or assign records to a fallback owner. Owner assignment history is preserved in the migrated record's audit trail.
| LockedOn | HubSpot | Compatibility | |
|---|---|---|---|
| Contact | Contact1:1 | Fully supported | |
| Contact Tag | Contact Property (tag)1:1 | Fully supported | |
| Company | Company1:1 | Fully supported | |
| Property Listing | Deal1:1 | Fully supported | |
| Listing Pipeline | Deal Pipeline1:1 | Fully supported | |
| Task / Action Plan | Task1:1 | Fully supported | |
| OFI / Open Home Record | Task + Contact Note1:1 | Fully supported | |
| Vendor Report | Custom Object (Enterprise) or Deal Note1:1 | Fully supported | |
| Attachment / File | HubSpot File1:1 | Fully supported | |
| Owner / User | HubSpot User1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
LockedOn gotchas
No public API documented for customer use
Automations are not exportable
Vendor Portal records are platform-locked
QR check-in data not independently exportable
Custom fields may require reconfiguration post-migration
HubSpot gotchas
Marketing Contacts billing model is migration-critical
Feature tier gating is not visible until onboarding
Mandatory onboarding fees inflate year-one cost
HubSpot CSV importer cannot migrate engagements or attachments
Custom objects require Enterprise and a pre-existing schema
Pair-specific challenges
Migration approach
Audit LockedOn data exports and build the HubSpot schema plan
We pull the full data export from LockedOn via its API — contacts, companies, property listings, tasks, and attachments. We audit the export for data quality issues (duplicate contacts, missing owner emails, blank listing addresses). Based on the export, we deliver a HubSpot schema plan: the list of custom deal properties to create (bedrooms, bathrooms, property type, etc.), the custom contact property for role type, and the deal pipeline structure mapped from LockedOn's listing pipelines.
Create HubSpot custom fields and pipelines before data arrives
Your HubSpot admin (or our team on your behalf) creates the custom fields and deal pipelines specified in the schema plan. Custom deal properties for property type, bedrooms, bathrooms, and land size are added to the Deal object. The contact property for buyer/vendor/tenant role type is created. Each LockedOn listing pipeline gets a corresponding HubSpot deal pipeline with stage names mapped value-by-value. This step must complete before the migration run — we cannot validate field mapping against fields that do not yet exist.
Resolve owners and validate contact-company associations
We match LockedOn owner email addresses against existing HubSpot users. Unmatched owners are flagged — your team either invites them to HubSpot first or selects a fallback owner for their records. We also validate LockedOn's contact-to-company associations: each contact must have a primary company in HubSpot via the Company Associations API. Contacts without a company in LockedOn are linked to a default 'Individual' company record in HubSpot or flagged for manual review.
Run a sample migration with field-level diff on 100–500 representative records
A representative slice of data — spanning contacts across role types, companies, property listings from different pipelines, and a mix of task statuses — migrates first. We generate a field-level diff report comparing source values against destination field values. You verify property-type mapping, listing-price mapping, owner resolution, and contact role type preservation. We iterate the mapping spec until the diff passes your acceptance criteria before the full run commits.
Execute full migration with delta-pickup window and audit log
The full dataset migrates via HubSpot's Bulk API and REST API endpoints. A delta-pickup window (typically 24–48 hours) captures any records created or modified in LockedOn during the cutover. Every operation is logged to an audit trail. One-click rollback reverts the HubSpot environment to its pre-migration state if reconciliation fails. After rollback window closes, we deliver a final reconciliation report showing record counts by object, field-level validation pass/fail rates, and any records that could not be migrated with reason codes.
Platform deep dives
LockedOn
Source
Strengths
Weaknesses
HubSpot
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across LockedOn and HubSpot.
Object compatibility
1 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
LockedOn: Not publicly documented.
Data volume sensitivity
LockedOn doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
Answers to the questions buyers ask most during LockedOn to HubSpot migration scoping. Not seeing yours? Book a call.
Walk through your LockedOn to HubSpot migration with a real engineer — 30 minutes, free, written quote within 24 hours.
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