CRM migration

Migrate from LockedOn to HubSpot

Field-level mapping, validation, and rollback between LockedOn and HubSpot. We move data and schema; workflows are rebuilt natively in HubSpot.

LockedOn logo

LockedOn

Source

HubSpot

Destination

HubSpot logo

Compatibility

100%

10 of 10

objects map 1:1 between LockedOn and HubSpot.

Complexity

BStandard

Timeline

48–72 hours

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

LockedOn is a real estate-specific CRM built around the property lifecycle: contacts are organized around buyers and vendors, deals represent individual property listings, and the platform includes real estate-native features like QR check-in for open homes, vendor reporting portals, and automated triggers tied to listing milestones. HubSpot uses a general-purpose CRM object model — Contacts, Companies, Deals, Tickets, and (on Enterprise plans) Custom Objects — with lifecycle_stage as the primary contact property and deal pipelines as the core sales tracking mechanism. We map LockedOn contacts to HubSpot contacts (preserving owner, phone, email, address, and tag data), LockedOn companies to HubSpot companies (with website, industry, and employee count), and LockedOn property listings to HubSpot deals (with price, stage, property type, and address as custom deal properties). LockedOn tasks and activities migrate as HubSpot tasks with original timestamps and owners. Real estate-specific LockedOn features — QR check-in records, vendor portal activity logs, trigger-based task templates, and automated communication sequences — have no direct HubSpot equivalent and must be rebuilt manually after migration. Our migration runs via LockedOn's API export and HubSpot's Contacts/Companies/Deals/Bulk API endpoints, with field-level validation against a pre-agreed mapping spec before the full run commits.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

LockedOn logo

LockedOn

What's pushing teams away

  • Limited public API documentation makes LockeOn difficult to integrate with external tools, prompting agencies with custom tech stacks to seek alternatives.
  • Opaque pricing not published on the website causes uncertainty and forces sales conversations before evaluation.
  • Small team size (11 employees per LinkedIn) raises concerns about long-term platform stability and feature development pace.
  • Agents report that the automation builder, while powerful, lacks flexibility for complex conditional workflows beyond standard triggers.

Choosing

HubSpot logo

HubSpot

What's pulling them in

  • Lowest barrier to entry of any major CRM — the free tier with unlimited contacts lets teams validate fit before committing to a paid plan, according to G2 and Capterra reviewers.
  • Native integration between the CRM and sales engagement tools (sequences, email tracking, dialer) means no separate sync configuration, a theme across G2 Sales Hub reviews.
  • Pipeline visualization, deal tracking, and automated workflows are consistently praised as intuitive and easy to set up without developer involvement.
  • Strong onboarding for new team members — reviewers on Capterra and G2 highlight how quickly new reps become productive without formal training.
  • The HubSpot platform ecosystem (Marketing, Sales, Service, CMS hubs) allows growing companies to consolidate tools without building new integrations.

Object mapping

How LockedOn objects map to HubSpot

Each row shows how a LockedOn object lands in HubSpot, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

LockedOn

Contact

maps to

HubSpot

Contact

1:1
Fully supported

LockedOn contacts map directly to HubSpot contacts. Phone, email, address, job title, and owner assignment carry over. Role type (buyer, vendor, tenant) is preserved as a custom contact property since HubSpot has no native role field. This ensures that contact-level segmentation and reporting in HubSpot reflect the original role classifications.

LockedOn

Contact Tag

maps to

HubSpot

Contact Property (tag)

1:1
Fully supported

LockedOn tags on contacts migrate to HubSpot contact properties with type 'multiple-checkbox' or as a notes field. We preserve the full tag list per contact and note which tags were system-generated by LockedOn triggers. This approach lets you recreate tag-based automation in HubSpot workflows, using the preserved tags as conditions for enrollment.

LockedOn

Company

maps to

HubSpot

Company

1:1
Fully supported

LockedOn companies map to HubSpot companies. Company name, domain/website, industry, and employee count transfer as direct field maps. LockedOn's agency/organization-level records also land as HubSpot companies. Any additional company metadata, such as billing address or custom classifications, can be stored as custom company properties if needed for reporting.

LockedOn

Property Listing

maps to

HubSpot

Deal

1:1
Fully supported

LockedOn property listings become HubSpot deals. Listing price maps to deal amount. Listing status (Available, Under Offer, Sold) maps to HubSpot deal stage names via a value-mapping table. Property address, type, bedrooms, and bathrooms become custom deal properties. This transformation preserves the full property context within the deal record for downstream reporting and workflow automation.

LockedOn

Listing Pipeline

maps to

HubSpot

Deal Pipeline

1:1
Fully supported

Each LockedOn listing pipeline (e.g., Sales, Rental, Commercial) becomes a HubSpot deal pipeline. Pipeline stage names are mapped value-by-value to corresponding HubSpot stage names. Stage probabilities are re-applied based on HubSpot's stage configuration. If a LockedOn pipeline contains custom stages, those are recreated as new stages in HubSpot with the appropriate names and probability settings.

LockedOn

Task / Action Plan

maps to

HubSpot

Task

1:1
Fully supported

LockedOn tasks and action plan items migrate as HubSpot tasks. Original due dates, completion status, and task descriptions carry over. Owner resolution is performed by email match against HubSpot users. Incomplete tasks are flagged for re-assignment if no matching HubSpot user exists.

LockedOn

OFI / Open Home Record

maps to

HubSpot

Task + Contact Note

1:1
Fully supported

QR check-in records from LockedOn's open home feature have no native HubSpot equivalent. We migrate each OFI attendance as a HubSpot task linked to the contact with the inspection date, property, and attendee count preserved in custom fields. This preserves the open‑home history and enables follow‑up workflows based on attendance data.

LockedOn

Vendor Report

maps to

HubSpot

Custom Object (Enterprise) or Deal Note

1:1
Fully supported

LockedOn vendor reporting data — portal activity, feedback scores, listing performance summaries — requires a HubSpot custom object (available on Enterprise plans) or a structured note on the associated deal. We surface the recommended schema before migration. If your team opts for custom objects, we provide the field definitions and relationship mappings to ensure consistent data structure in HubSpot.

LockedOn

Attachment / File

maps to

HubSpot

HubSpot File

1:1
Fully supported

Documents attached to LockedOn contacts, companies, or property listings are re-uploaded to HubSpot Files and linked to the corresponding record. File size limits and inline image handling follow HubSpot's file attachment constraints. We also verify that file naming conventions are preserved to aid in record identification after migration.

LockedOn

Owner / User

maps to

HubSpot

HubSpot User

1:1
Fully supported

LockedOn owner records are resolved against HubSpot users by email address. Unmatched owners are flagged before migration — your team can invite them to HubSpot or assign records to a fallback owner. Owner assignment history is preserved in the migrated record's audit trail.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

LockedOn logo

LockedOn gotchas

High

No public API documented for customer use

High

Automations are not exportable

Medium

Vendor Portal records are platform-locked

Medium

QR check-in data not independently exportable

Low

Custom fields may require reconfiguration post-migration

HubSpot logo

HubSpot gotchas

High

Marketing Contacts billing model is migration-critical

High

Feature tier gating is not visible until onboarding

Medium

Mandatory onboarding fees inflate year-one cost

Medium

HubSpot CSV importer cannot migrate engagements or attachments

Medium

Custom objects require Enterprise and a pre-existing schema

Pair-specific challenges

  • Property-listing data requires custom deal properties that LockedOn stores natively

    LockedOn's property listings carry real estate-specific fields — bedrooms, bathrooms, land size, property type, and listing status — that have no native HubSpot equivalents on the Deal object. These must be created as custom deal properties before migration. We deliver a custom field creation spec as part of the pre-migration plan. Without these custom fields, listing-level data is either dropped or lumped into the deal name, which breaks reporting by property type and price range in HubSpot.

  • LockedOn triggers and action plan templates do not migrate to HubSpot workflows

    LockedOn's automation engine (triggers, action plans, OFI follow-up templates, post-enquiry welcome sequences) is a separate configuration layer that does not export via the data API. HubSpot workflows must be rebuilt from scratch, triggered by contact lifecycle changes or deal stage transitions. We can export your LockedOn trigger definitions as a written reference document for your HubSpot admin to use during the rebuild phase. All conditional rules, time delays, and recipient filters defined in those triggers must be manually rebuilt as HubSpot workflow actions. We recommend documenting each trigger's logic and target audience before migration to avoid losing automation logic.

  • QR check-in records and vendor portal activity have no HubSpot native object

    LockedOn's QR check-in for open homes generates attendance records tied to a property and a contact. HubSpot has no native equivalent for this event type. We migrate OFI records as HubSpot tasks linked to the contact and property deal, preserving the inspection date and attendee count in custom fields. Vendor portal activity (report views, portal logins) similarly becomes structured notes on the associated deal or contact. These migrated tasks preserve the open‑home history and can be used in HubSpot workflows to trigger follow‑up emails or tasks based on attendance data.

  • LockedOn's listing pipeline model does not map 1:1 to HubSpot deal pipelines

    If LockedOn uses separate pipelines for different listing types (Sales, Rental, Commercial), each becomes a HubSpot deal pipeline. Stage names must be mapped value-by-value to HubSpot stage names within each pipeline. HubSpot's pipeline model requires at least one stage per pipeline — empty LockedOn pipelines still need a stub stage created in HubSpot before the migration can reference the pipeline ID. This also means any stage‑specific automation, such as notifications when a listing moves to 'Under Offer', must be reconfigured in each pipeline to maintain consistent lead management.

  • LockedOn contact role types (buyer, vendor, tenant) need custom properties in HubSpot

    HubSpot's Contact object has no native field for distinguishing buyer role types beyond lifecycle stage, which covers the subscriber-to-customer progression. LockedOn's buyer/vendor/tenant classification is a separate contact property that must be created as a custom pick-list field in HubSpot. We include this in the custom field creation spec delivered before migration. Without this custom property, role information is lost, which can impact segmentation, reporting, and any workflow that depends on buyer or vendor classification. We include the field definition and pick‑list options in the pre‑migration spec to ensure accurate mapping.

Migration approach

Six steps for a successful LockedOn to HubSpot data migration

  1. Audit LockedOn data exports and build the HubSpot schema plan

    We pull the full data export from LockedOn via its API — contacts, companies, property listings, tasks, and attachments. We audit the export for data quality issues (duplicate contacts, missing owner emails, blank listing addresses). Based on the export, we deliver a HubSpot schema plan: the list of custom deal properties to create (bedrooms, bathrooms, property type, etc.), the custom contact property for role type, and the deal pipeline structure mapped from LockedOn's listing pipelines.

  2. Create HubSpot custom fields and pipelines before data arrives

    Your HubSpot admin (or our team on your behalf) creates the custom fields and deal pipelines specified in the schema plan. Custom deal properties for property type, bedrooms, bathrooms, and land size are added to the Deal object. The contact property for buyer/vendor/tenant role type is created. Each LockedOn listing pipeline gets a corresponding HubSpot deal pipeline with stage names mapped value-by-value. This step must complete before the migration run — we cannot validate field mapping against fields that do not yet exist.

  3. Resolve owners and validate contact-company associations

    We match LockedOn owner email addresses against existing HubSpot users. Unmatched owners are flagged — your team either invites them to HubSpot first or selects a fallback owner for their records. We also validate LockedOn's contact-to-company associations: each contact must have a primary company in HubSpot via the Company Associations API. Contacts without a company in LockedOn are linked to a default 'Individual' company record in HubSpot or flagged for manual review.

  4. Run a sample migration with field-level diff on 100–500 representative records

    A representative slice of data — spanning contacts across role types, companies, property listings from different pipelines, and a mix of task statuses — migrates first. We generate a field-level diff report comparing source values against destination field values. You verify property-type mapping, listing-price mapping, owner resolution, and contact role type preservation. We iterate the mapping spec until the diff passes your acceptance criteria before the full run commits.

  5. Execute full migration with delta-pickup window and audit log

    The full dataset migrates via HubSpot's Bulk API and REST API endpoints. A delta-pickup window (typically 24–48 hours) captures any records created or modified in LockedOn during the cutover. Every operation is logged to an audit trail. One-click rollback reverts the HubSpot environment to its pre-migration state if reconciliation fails. After rollback window closes, we deliver a final reconciliation report showing record counts by object, field-level validation pass/fail rates, and any records that could not be migrated with reason codes.

Platform deep dives

Context on both ends of the pair

LockedOn logo

LockedOn

Source

Strengths

  • Integrated CRM, marketing automation, and vendor reporting in a single real estate-focused platform.
  • Pre-built automation templates for OFI follow-up and post-enquiry welcome sequences.
  • QR check-in for contactless open home registrations.
  • Vendor portal with 24/7 reporting access for sellers.
  • Bulk communication engine with templating for routine client outreach.

Weaknesses

  • No publicly documented REST API accessible to customers for data export or integration.
  • Opaque pricing model requiring direct sales contact to obtain quotes.
  • Small development team limits pace of feature updates and support capacity.
  • Automation rebuild is manual on destination platforms since automations cannot be exported.
  • Limited object model means complex agency workflows may require custom workarounds.
HubSpot logo

HubSpot

Destination

Strengths

  • Genuinely useful free CRM tier with no seat limit on contact records.
  • All-in-one sales engagement layer (sequences, email tracking, calling, dialer) embedded natively in the CRM, eliminating a separate integration.
  • Intuitive interface and fast onboarding for individual reps, per G2 and Capterra reviews.
  • Workflow automation triggers across contacts, deals, and tickets with a visual builder.
  • API coverage for all standard objects including custom objects at Enterprise tier.

Weaknesses

  • Pricing model is contact-based at the marketing layer — importing all records as marketing contacts can multiply the monthly bill by 4×.
  • Feature tier cliffs are frequent surprises: sequences, calling, advanced reporting, and quoting are all gated, often requiring plan upgrades mid-implementation.
  • Mandatory onboarding fees at Professional ($1,500) and Enterprise ($3,500) are not prominently disclosed on the pricing page.
  • API rate limits are restrictive for bulk migration — burst limits of 100-200 req/10sec and search endpoint limits of 4 req/sec require careful job queuing.
  • Custom objects, additional pipelines, and advanced forecasting are Enterprise-only, making cost projections difficult for growing teams.

Complexity grading

How hard is this migration?

Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across LockedOn and HubSpot.

  • Object compatibility

    B

    1 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    LockedOn: Not publicly documented.

  • Data volume sensitivity

    B

    LockedOn doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your LockedOn to HubSpot migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about LockedOn to HubSpot data migrations

Answers to the questions buyers ask most during LockedOn to HubSpot migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Book a free 30 minute consultation

Most LockedOn-to-HubSpot migrations complete in 48–72 hours of clock time for datasets under 25,000 records. Larger setups with more than 200,000 records, multiple listing pipelines, or extensive custom property fields extend to 5–10 days. The longest single step is typically the pre-migration schema setup — creating the custom deal properties for bedrooms, bathrooms, property type, and land size — because those fields must exist in HubSpot before field mapping validation can run.

Adjacent paths

Related migrations to explore

Ready when you are

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