CRM migration

Migrate from APTANIA CRM to HubSpot

Field-level mapping, validation, and rollback between APTANIA CRM and HubSpot. We move data and schema; workflows are rebuilt natively in HubSpot.

APTANIA CRM logo

APTANIA CRM

Source

HubSpot

Destination

HubSpot logo

Compatibility

100%

10 of 10

objects map 1:1 between APTANIA CRM and HubSpot.

Complexity

BStandard

Timeline

48–72 hours

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

APTANIA CRM stores contacts, companies, deals, activities, and custom fields in a simpler flat schema. HubSpot uses its own object graph with lifecycle stages as a contact-level property and deal pipelines with configurable stage values. We map APTANIA contacts directly to HubSpot contacts, APTANIA companies to HubSpot companies, and APTANIA deals to HubSpot deals with pipeline and stage mapping handled pre-migration. APTANIA lifecycle stages (or equivalent custom fields) have no native HubSpot equivalent — we preserve them as HubSpot custom properties. Workflows, automations, email templates, and reporting logic do not migrate and must be rebuilt in HubSpot's workflow builder; we export APTANIA workflow definitions as a rebuild reference. The migration runs via API with batched loads, field-level validation against HubSpot's rate limits (5 req/sec) and search cap (10,000 results per query), and a delta-pickup window at cutover to capture in-flight changes. After each batch, we run field-level checks to detect property‑type mismatches and enforce HubSpot naming conventions, preventing records from being rejected by the API.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

APTANIA CRM logo

APTANIA CRM

What's pushing teams away

  • Pricing is not published — every deal is sales-led, which makes budget planning hard and makes comparison against transparently-priced competitors like Pipedrive or HubSpot uncomfortable for finance teams.
  • Small ecosystem and review footprint — G2 and SourceForge listings exist but with very few public reviews, so prospective buyers cannot easily benchmark the product against mainstream CRMs.
  • Narrow vertical focus on UK commercial property and similar service businesses means firms in other industries lack reference customers and have to absorb more configuration risk.
  • Lack of public case studies and quantified outcomes on the vendor site makes it harder for buyers to justify Aptania over an Aptean, Salesforce, or HubSpot deployment with documented ROI.
  • Limited marketplace of pre-built integrations relative to mainstream CRMs — connectivity beyond the documented REST API typically requires bespoke development through Aptania.

Choosing

HubSpot logo

HubSpot

What's pulling them in

  • Lowest barrier to entry of any major CRM — the free tier with unlimited contacts lets teams validate fit before committing to a paid plan, according to G2 and Capterra reviewers.
  • Native integration between the CRM and sales engagement tools (sequences, email tracking, dialer) means no separate sync configuration, a theme across G2 Sales Hub reviews.
  • Pipeline visualization, deal tracking, and automated workflows are consistently praised as intuitive and easy to set up without developer involvement.
  • Strong onboarding for new team members — reviewers on Capterra and G2 highlight how quickly new reps become productive without formal training.
  • The HubSpot platform ecosystem (Marketing, Sales, Service, CMS hubs) allows growing companies to consolidate tools without building new integrations.

Object mapping

How APTANIA CRM objects map to HubSpot

Each row shows how a APTANIA CRM object lands in HubSpot, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

APTANIA CRM

Contact

maps to

HubSpot

Contact

1:1
Fully supported

APTANIA contacts migrate as HubSpot contacts with all standard properties (name, email, phone, job title) mapped directly. APTANIA contact records without a primary company association land as HubSpot contacts with no associated company — flagged for post-migration review. We also validate email format consistency and verify that no duplicate contacts exist in the APTANIA export before loading.

APTANIA CRM

Company

maps to

HubSpot

Company

1:1
Fully supported

APTANIA company records map to HubSpot companies with domain, industry, employee count, and annual revenue fields carried over. APTANIA company hierarchies (parent-child) translate to HubSpot's parent company association — parent record must migrate before child. We verify that each parent company's HubSpot ID is recorded before loading child records, preventing orphaned associations.

APTANIA CRM

Deal

maps to

HubSpot

Deal

1:1
Fully supported

APTANIA deals become HubSpot deals. HubSpot deal pipelines and their associated stage values must be created in HubSpot before migration runs so deal records land with correct stage assignments and pipeline associations. We also confirm that deal amounts are stored as numeric values and that any currency codes align with HubSpot's supported list to avoid validation errors.

APTANIA CRM

Activity (calls, emails, meetings)

maps to

HubSpot

Engagements (calls, emails, meetings)

1:1
Fully supported

APTANIA engagement records — call logs, email activities, and meeting records — migrate as HubSpot engagements (Calls, Emails, Meetings). Original timestamps and owner assignments are preserved. Associations to contacts and companies are re-established by email or name match. We also verify that each engagement's direction (inbound/outbound) is captured in a custom property when the source APTANIA field stores this detail.

APTANIA CRM

Note

maps to

HubSpot

Note

1:1
Fully supported

APTANIA notes become HubSpot notes on the associated contact or company record. Note body text transfers directly; rich-text formatting is converted to HubSpot's note format. Notes without a parent record are attached to the closest matched contact. We also preserve note creation timestamps and ensure that any @mention or linking references are updated to reflect the new HubSpot IDs.

APTANIA CRM

Lifecycle stage (APTANIA custom field or equivalent)

maps to

HubSpot

Custom property on Contact

1:1
Fully supported

HubSpot has no native lifecycle stage field. APTANIA lifecycle or lead-status values migrate as a HubSpot custom property (text or pick-list depending on source type). Pre-migration planning identifies which values exist in APTANIA so the HubSpot property is created with the correct pick-list options.

APTANIA CRM

APTANIA custom fields

maps to

HubSpot

HubSpot custom properties

1:1
Fully supported

Any APTANIA custom fields not matching HubSpot's standard property names become HubSpot custom properties. The internal property name in HubSpot follows HubSpot's naming rules (no spaces, special characters). We map field types — number, date, checkbox — to the equivalent HubSpot property types.

APTANIA CRM

Attachment / file

maps to

HubSpot

HubSpot Files

1:1
Fully supported

APTANIA file attachments are downloaded and re-uploaded to HubSpot Files, then associated with the relevant contact, company, or deal record. File size limits from the HubSpot API apply — large files are flagged and handled in consultation with your team before migration.

APTANIA CRM

Owner / user

maps to

HubSpot

HubSpot user

1:1
Fully supported

APTANIA owner assignments resolve by email match against HubSpot users. Unmatched owners are flagged before migration — your team either creates the HubSpot user account first or assigns those records to a designated fallback owner during migration. We also log the unmatched owner email addresses so your admin can batch‑create users in HubSpot before the final load phase.

APTANIA CRM

Workflows / automations

maps to

HubSpot

HubSpot workflow builder

1:1
Fully supported

APTANIA workflows and automations do not have a migration path to HubSpot — the logic, triggers, and conditions cannot be exported in a format that HubSpot imports. We export APTANIA workflow definitions as a structured reference document your HubSpot admin uses to rebuild automations in HubSpot's workflow builder.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

APTANIA CRM logo

APTANIA CRM gotchas

High

Per-month record limit creates migration ceiling

High

No public API for automated migration

Medium

Email automation rules do not export

Medium

Web tracking attribution is not portable

HubSpot logo

HubSpot gotchas

High

Marketing Contacts billing model is migration-critical

High

Feature tier gating is not visible until onboarding

Medium

Mandatory onboarding fees inflate year-one cost

Medium

HubSpot CSV importer cannot migrate engagements or attachments

Medium

Custom objects require Enterprise and a pre-existing schema

Pair-specific challenges

  • HubSpot search cap and API rate limits affect large APTANIA datasets

    HubSpot's CRM search endpoint returns a maximum of 10,000 results per query and is rate-limited to 5 requests per second per authentication token. APTANIA datasets exceeding these thresholds require pagination strategy across multiple API calls, object batches, and staggered load windows. We handle this by chunking APTANIA exports and cycling HubSpot API tokens, but large-record migrations add clock time that affects the overall migration timeline. Plan for this if your APTANIA CRM holds more than 50,000 total records.

  • APTANIA lifecycle stages and custom fields have no native HubSpot equivalent

    HubSpot does not have a native lifecycle stage field for contacts — APTANIA's lifecycle stage property (or equivalent custom field) must migrate as a HubSpot custom property. The HubSpot property must be created with the correct type (pick-list or text) and all existing value options before migration. If the APTANIA field uses free-text values, HubSpot will store them as-is. We map the property during migration planning and create it in HubSpot before the data loads. This is not data loss — it is a schema translation your admin must confirm before migration runs.

  • HubSpot calculated phone-number properties strip country codes

    HubSpot uses internal calculated properties starting with hs_searchable_calculated_ for phone number searches. These properties strip country codes, keeping only the area code and local number. If APTANIA stores phone numbers with country codes, the full number is preserved in the raw phone property but HubSpot's searchable phone field will not match on the full international format. We flag this in pre-migration validation and recommend storing the original full-format number in a separate custom property if international dialing accuracy is critical.

  • HubSpot contacts without a company association require post-migration cleanup

    HubSpot is designed around the contact-to-company association model. Contacts imported without a company link may appear in HubSpot's contact list without the full company context — affecting reporting and list segmentation. APTANIA contact records without a primary company association are flagged before migration. Your team decides whether to assign them to a default HubSpot company placeholder, leave them unassociated, or enrich them post-migration. We surface the count and list before committing the full load.

  • APTANIA workflows and automations do not migrate — rebuild required in HubSpot

    APTANIA workflow definitions, automation rules, and trigger-based sequences cannot be exported in a format compatible with HubSpot's workflow builder. This applies to any conditional logic, enrollment criteria, or action sequences configured in APTANIA. We export the complete APTANIA workflow definitions — object triggers, conditions, and actions — as a structured reference document. Your HubSpot admin uses this to rebuild equivalent automations in HubSpot's workflow builder. Budget admin time for this step; it is the most common post-migration gap when teams underestimate migration scope.

Migration approach

Six steps for a successful APTANIA CRM to HubSpot data migration

  1. Audit APTANIA data model and pre-create HubSpot pipelines

    We extract the full APTANIA object schema — contacts, companies, deals, activities, and custom fields — via API. We identify which custom fields need HubSpot custom property creation, which APTANIA lifecycle or status fields require pick-list options set in advance, and which deal pipelines need to be pre-created in HubSpot. We deliver a HubSpot setup checklist before any data moves, so your HubSpot account is schema-ready before the migration run starts.

  2. Resolve APTANIA owners by email against HubSpot users

    APTANIA owner assignments are matched by email to HubSpot user accounts. Unresolved owners are flagged with the full list of affected records. Your team either creates HubSpot user accounts for new team members or assigns a fallback HubSpot owner before migration. No data loads until owner resolution is confirmed — this prevents records landing with blank owner fields in HubSpot.

  3. Migrate in dependency order: companies → contacts → deals → activities

    HubSpot requires companies before contacts (via association) and contacts before deals (via deal associations). We run the migration in the correct load order: companies first, then contacts with company links resolved, then deals with stage and pipeline mapping applied, then engagement activities attached to their parent records. Each batch is validated against HubSpot's schema before the next batch starts. During validation we also confirm that HubSpot's required‑field constraints are met and that property types align with the source data, preventing downstream API errors.

  4. Run a sample migration with field-level diff before full commit

    We migrate a representative sample — typically 100–500 records spanning contacts, companies, deals, and activities — and produce a field-level comparison report. You verify that lifecycle stage values, deal stage assignments, owner resolution, and custom property data are correct before the full run commits. Sample migration findings are incorporated into the final mapping plan. The sample also checks that custom property options match the APTANIA values and that any pick‑list fields are correctly set.

  5. Execute full migration with delta-pickup window and rollback plan

    The full migration runs against HubSpot with audit logging on every record operation. A delta-pickup window — typically 24–48 hours — captures any APTANIA records created or modified during the cutover window. If reconciliation reveals mapping errors, the one-click rollback reverts HubSpot to the pre-migration state. We deliver a final reconciliation report showing record counts, association health, and any records that require post-migration admin review.

Platform deep dives

Context on both ends of the pair

APTANIA CRM logo

APTANIA CRM

Source

Strengths

  • Combines B2C and B2B customer management in a single platform
  • Built-in email automation triggered by customer activity or inactivity
  • Web traffic monitoring with channel attribution
  • Unified customer data view across sales and marketing
  • 30-day free trial with no credit card required

Weaknesses

  • No public API documentation limits migration automation
  • Small team plan caps at 2 users and 1000 records per month
  • Pricing not published beyond Basic tier
  • Email automation rules cannot be exported or migrated
  • Web tracking attribution data is not portable between platforms
HubSpot logo

HubSpot

Destination

Strengths

  • Genuinely useful free CRM tier with no seat limit on contact records.
  • All-in-one sales engagement layer (sequences, email tracking, calling, dialer) embedded natively in the CRM, eliminating a separate integration.
  • Intuitive interface and fast onboarding for individual reps, per G2 and Capterra reviews.
  • Workflow automation triggers across contacts, deals, and tickets with a visual builder.
  • API coverage for all standard objects including custom objects at Enterprise tier.

Weaknesses

  • Pricing model is contact-based at the marketing layer — importing all records as marketing contacts can multiply the monthly bill by 4×.
  • Feature tier cliffs are frequent surprises: sequences, calling, advanced reporting, and quoting are all gated, often requiring plan upgrades mid-implementation.
  • Mandatory onboarding fees at Professional ($1,500) and Enterprise ($3,500) are not prominently disclosed on the pricing page.
  • API rate limits are restrictive for bulk migration — burst limits of 100-200 req/10sec and search endpoint limits of 4 req/sec require careful job queuing.
  • Custom objects, additional pipelines, and advanced forecasting are Enterprise-only, making cost projections difficult for growing teams.

Complexity grading

How hard is this migration?

Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across APTANIA CRM and HubSpot.

  • Object compatibility

    B

    2 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    APTANIA CRM: Not publicly documented.

  • Data volume sensitivity

    B

    APTANIA CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your APTANIA CRM to HubSpot migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about APTANIA CRM to HubSpot data migrations

Answers to the questions buyers ask most during APTANIA CRM to HubSpot migration scoping. Not seeing yours? Book a call.

Can't find your answer?

Walk through your APTANIA CRM to HubSpot migration with a real engineer — 30 minutes, free, written quote within 24 hours.

Book a free 30 minute consultation

Most APTANIA-to-HubSpot migrations complete in 48–72 hours of clock time for under 50,000 records. Larger setups with 500,000+ records, multiple custom objects, or many-to-many associations extend to 5–7 days. Pre-creating HubSpot pipelines and custom properties before migration is the longest planning step. We begin by extracting the full APTANIA record set via the REST API, then stage the data in a temporary environment where we validate field types and check for missing required properties. This preparation ensures the actual load into HubSpot proceeds without unexpected API rejections.

Adjacent paths

Related migrations to explore

Ready when you are

Move from APTANIA CRM.
Land in HubSpot, intact.

Tell us record counts and timeline. We'll come back with a written quote inside 1 business day — no commitment, no sales pitch.

Accuracy guarantee Rollback included Quote in 1 business day