CRM migration

Migrate from Simple Sales Tracking to Freshsales

Field-level mapping, validation, and rollback between Simple Sales Tracking and Freshsales. We move data and schema; workflows are rebuilt natively in Freshsales.

Simple Sales Tracking logo

Simple Sales Tracking

Source

Freshsales

Destination

Freshsales logo

Compatibility

83%

10 of 12

objects map 1:1 between Simple Sales Tracking and Freshsales.

Complexity

BStandard

Timeline

2-4 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from Simple Sales Tracking to Freshsales upgrades a flat-rate entry CRM into an AI-powered sales platform with built-in phone, Freddy AI contact scoring, and native workflow automation. Simple Sales Tracking exposes a REST API for individual record operations but no documented bulk export endpoint, so we implement paginated polling against its object endpoints during extraction. We handle Simple Sales Tracking's custom Sales Record fields and pipeline stage definitions as mapping layers before writing to Freshsales, since neither platform exposes a schema endpoint that we can query for custom field definitions. Freshsales's Lead object supports custom field mapping during conversion to Contact and Account, which we configure before migration. We do not migrate Workflows, Sequences, or the activity feed as standalone objects.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Simple Sales Tracking logo

Simple Sales Tracking

What's pushing teams away

  • Lack of native integrations with email platforms, calendars, and accounting tools forces teams to maintain workarounds that break over time.
  • No built-in marketing automation, email sequences, or lead scoring means the platform does not scale as the team grows beyond reactive tracking.
  • File storage capped at 1 GB across all users creates a hard ceiling for teams that rely heavily on document attachments.
  • Limited reporting depth compared to mid-market CRMs leaves sales managers without the drill-down analytics needed for pipeline reviews.
  • Absence of a public API changelog or versioned endpoints raises concerns about long-term data portability and integration stability.

Choosing

Freshsales logo

Freshsales

What's pulling them in

  • Lowest barrier to entry among major CRMs — the free tier supports up to 3 users and includes core CRM functionality before committing to per-seat pricing.
  • Built-in chat, email, and phone reduce reliance on third-party integrations for basic sales communication and contact management.
  • Freddy AI contact scoring and deal insights are included on Pro plans at a lower price than comparable HubSpot tiers.
  • Kanban pipeline views across Contacts, Accounts, and Deals provide visual deal management without requiring custom configuration.
  • Integration with the broader Freshworks ecosystem (Freshdesk, Freshchat, Freshservice) reduces tool sprawl for teams already using Freshworks.

Object mapping

How Simple Sales Tracking objects map to Freshsales

Each row shows how a Simple Sales Tracking object lands in Freshsales, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Simple Sales Tracking

Lead

maps to

Freshsales

Lead

1:1
Fully supported

Simple Sales Tracking Leads map directly to Freshsales Lead records. We preserve lead source, status, and any custom Lead-level properties from Simple Sales Tracking as Freshsales custom fields on Lead. If the customer uses a custom field on Leads for lead scoring in Simple Sales Tracking, we map it to a numeric custom field on Freshsales Lead and recommend the customer configure Freddy AI scoring rules in Freshsales as the replacement scoring engine.

Simple Sales Tracking

Opportunity

maps to

Freshsales

Deal

1:1
Fully supported

Simple Sales Tracking Opportunities map to Freshsales Deals. The Opportunity amount field maps to Deal Amount, stage name maps to the corresponding Freshsales Deal Stage, and expected close date maps to Close Date. We capture the original Simple Sales Tracking pipeline stage probability assumptions and apply them to the Freshsales Deal Stage probability settings during configuration. Owner assignment migrates by email resolution against the Freshsales User table.

Simple Sales Tracking

Account

maps to

Freshsales

Account

1:1
Fully supported

Simple Sales Tracking Accounts map to Freshsales Accounts. Account name, industry, website, phone, and address fields map to the equivalent Freshsales Account fields. We create the Account in Freshsales before importing any related Contacts or Deals to satisfy Freshsales's lookup requirements. If the Simple Sales Tracking Account has no associated Contacts, we create it as a standalone Account record.

Simple Sales Tracking

Contact

maps to

Freshsales

Contact

1:1
Fully supported

Simple Sales Tracking Contacts map to Freshsales Contacts with the AccountId lookup resolved to the corresponding Freshsales Account. We preserve name, email, phone, title, and address fields. If the customer uses a Contact-to-Account link in Simple Sales Tracking that has no match in Freshsales, we create the Account record first or hold the Contact in a reconciliation queue for the customer admin to resolve before import resumes.

Simple Sales Tracking

Appointment

maps to

Freshsales

Meeting

1:1
Fully supported

Simple Sales Tracking Appointments map to Freshsales Meetings. We preserve start time, end time, duration, title, and the linked Contact reference by resolving the Contact to its Freshsales equivalent via email match. Owner assignment migrates by email match to the Freshsales User. If the original Appointment has no linked Contact, we create the Meeting against the linked Account or Deal in Freshsales.

Simple Sales Tracking

Task

maps to

Freshsales

Task

1:1
Fully supported

Simple Sales Tracking Tasks map to Freshsales Tasks with Status, Priority, Due Date, and Subject preserved. Open tasks and completed tasks both migrate. Simple Sales Tracking does not expose a full activity log of status changes, so the task history in Freshsales reflects the current status rather than a timeline of transitions. Owner assignment migrates by email resolution to the Freshsales User table.

Simple Sales Tracking

Note

maps to

Freshsales

Note

1:1
Fully supported

Simple Sales Tracking Notes attached to Contacts, Opportunities, or Accounts map to Freshsales Notes linked via ContentDocumentLink to the parent record. We preserve note body text and creation timestamp. Formatting and embedded file links from Simple Sales Tracking Notes may not survive the migration intact; we flag any Notes containing file references for manual review before cutover.

Simple Sales Tracking

Custom Sales Record Fields

maps to

Freshsales

Custom Fields (Leads, Contacts, Accounts, Deals)

lossy
Mapping required

Simple Sales Tracking allows custom fields on Sales Records without exposing a schema API. We extract custom field definitions by requesting screen captures of the customer's field configuration page during discovery and cross-referencing them against a sample API response. We pre-create matching custom fields in Freshsales (with equivalent field types: text, number, date, picklist, checkbox) before migration day. Custom field data migrates as key-value pairs mapped to the pre-created Freshsales custom fields.

Simple Sales Tracking

Custom Pipeline Stages

maps to

Freshsales

Deal Stages

lossy
Mapping required

Simple Sales Tracking pipeline stage names and ordering migrate to Freshsales Deal Stages. We capture the full stage sequence, including any custom stage names the customer defined, and create corresponding Freshsales Deal Stages with matching probability percentages. If Simple Sales Tracking has stages with no clear Freshsales equivalent, we map to the nearest stage and flag the gap in the mapping documentation for the customer admin to confirm.

Simple Sales Tracking

Lead Source

maps to

Freshsales

Lead Source

1:1
Fully supported

Simple Sales Tracking Lead Sources are a configurable taxonomy of referral labels. We migrate the source labels as text values and map them to Freshsales Lead Source picklist values. If the Freshsales Lead Source picklist does not include a source label from Simple Sales Tracking, we add it to the picklist before migration.

Simple Sales Tracking

Files and Attachments

maps to

Freshsales

Attachments

1:1
Mapping required

Simple Sales Tracking provides 1 GB total file storage across all users. We export each file attached to Contacts, Opportunities, and Notes as an individual download and re-attach them in Freshsales using the Freshsales API. Files are linked to the correct parent record by resolving the record ID in the destination. We recommend the customer confirm their Freshsales plan's storage allocation before migration to avoid a storage overflow condition on the destination side.

Simple Sales Tracking

Users and Permissions

maps to

Freshsales

Users

1:1
Mapping required

Simple Sales Tracking multi-level user permissions migrate as a written role mapping rather than a direct permission set transfer. We export user email addresses and role names from Simple Sales Tracking and map them to Freshsales User roles (Admin, Standard) and profile assignments during migration. Role naming conventions differ between platforms, so we document the mapping and the customer admin applies the final role assignment in Freshsales after migration.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Simple Sales Tracking logo

Simple Sales Tracking gotchas

Medium

Trial import ceiling of 50 records masks true data volume

High

No public bulk export API requires iterative extraction

Medium

Custom field definitions are not exposed via a schema endpoint

Low

Activity Feed is a real-time stream with no historical query API

Freshsales logo

Freshsales gotchas

Medium

Freddy AI is Pro-tier only despite heavy marketing

High

Post-migration emails and sequences are disabled

Medium

Bot session credits are a one-time 500-session allocation

Medium

Phone credits charged per minute with no cap

Low

File storage limits scale with plan tier

Pair-specific challenges

  • Lead conversion field mapping must be configured before migration

    Freshsales supports custom field mapping during Lead conversion to Contact, Account, and Deal. Simple Sales Tracking does not have a Lead object equivalent with conversion semantics; it uses Leads as unqualified prospects and Opportunities as deals. If the customer plans to use Freshsales Lead conversion, we must configure the custom field mapping rules in Freshsales Admin Settings (Leads Module, Add/Edit field) before importing any Lead records. Migrations that skip this step lose custom field values during the first Lead conversion attempt.

  • Simple Sales Tracking has no bulk export API

    The Simple Sales Tracking API exposes read and write endpoints for individual records but does not document a bulk export endpoint. For migrations involving more than a few hundred records, we implement paginated polling against the standard object endpoints. We set conservative request pacing during extraction to avoid triggering undocumented throttling, and we checkpoint our progress between page fetches. Large record sets may require multiple extraction sessions; we do not guarantee a single uninterrupted export window for accounts with more than 10,000 records.

  • Custom field definitions require manual schema discovery

    Simple Sales Tracking allows users to define custom fields on Sales Records, but there is no API endpoint that returns the current field schema. We must extract custom field definitions from the platform's UI metadata or by inspecting a sample export. We address this by requesting screen captures of the customer's custom field configuration page during discovery. If the customer cannot provide these screenshots before migration day, we inspect a sample API response and infer field definitions, which may miss edge-case field types.

  • Freshsales workflows and sequences do not migrate

    Freshsales workflows (automated triggers, email alerts, field updates, webhooks) and sales sequences (engagement cadences) are platform-native constructs that do not transfer from Simple Sales Tracking. Simple Sales Tracking has no workflow or sequence feature to begin with, so this is not a data-loss risk for the source; however, if the customer plans to rebuild Simple Sales Tracking behaviors in Freshsales after migration, they should know that Freshsales workflows and sequences require manual configuration from Freshsales Admin Settings, and our migration scope does not include workflow build-out.

  • Activity feed cannot be migrated

    The Simple Sales Tracking activity feed is a real-time event stream generated within the application and is not exposed as a queryable data object via the API. There is no historical feed data available for export. For customers who rely on the feed for an audit trail, we explain that the historical feed cannot be migrated and recommend they export any critical feed entries as manual notes in Simple Sales Tracking before the migration date, then re-create them as Notes in Freshsales after migration.

Migration approach

Six steps for a successful Simple Sales Tracking to Freshsales data migration

  1. Discovery and data-volume estimation

    We request a screen capture of the Simple Sales Tracking custom field configuration page and a record count estimate across Leads, Opportunities, Accounts, Contacts, Appointments, Tasks, and Notes. We also ask the customer to confirm the total volume of file attachments and the current file storage usage to identify accounts approaching the 1 GB ceiling. If the customer is still in the trial period, we clarify that Simple Sales Tracking limits batch imports to 50 records during trial, which does not reflect production data volume. The discovery output is a written migration scope with record counts, custom field inventory, and a Freshsales plan recommendation based on the destination storage and user count requirements.

  2. Custom field schema discovery and Freshsales pre-configuration

    We extract Simple Sales Tracking custom field definitions from the customer-provided screenshots and cross-reference them against a sample API response to build the complete field map. We pre-create matching custom fields in Freshsales (with equivalent field types) before any data import begins. We also configure the Lead conversion field mapping rules in Freshsales Admin Settings if the customer intends to use Lead conversion post-migration. Deal Stages are created in Freshsales with the same stage names and probability percentages as the Simple Sales Tracking pipeline configuration.

  3. Iterative extraction from Simple Sales Tracking

    We implement paginated polling against the Simple Sales Tracking REST API for Leads, Contacts, Accounts, Opportunities, Tasks, Appointments, and Notes. We set conservative request pacing to avoid triggering undocumented throttling, and we checkpoint our progress between page fetches to handle mid-export session timeouts. Files and attachments are downloaded as individual records and stored with a reference to their parent record ID. For accounts exceeding 10,000 records, we plan multiple extraction sessions with delta reconciliation between sessions.

  4. Record import into Freshsales with dependency ordering

    We import into Freshsales in dependency order: Accounts first, then Contacts (with AccountId resolved), then Deals (with OwnerId resolved by email match to Freshsales Users), then Leads, then Tasks, Meetings, and Notes. Custom field data is written to the pre-created Freshsales custom fields during each import phase. We use Freshsales batch import endpoints where available and fall back to individual record creation for records with complex custom field structures. Files are re-attached via the Freshsales attachments API after the parent record is confirmed in the destination.

  5. Sandbox reconciliation and mapping sign-off

    For migrations exceeding 5,000 records, we run a full migration into a Freshsales sandbox or a trial org before production cutover. The customer's team reconciles record counts (Accounts in, Contacts in, Deals in, Leads in, Tasks in, Meetings in), spot-checks 15-25 random records against the Simple Sales Tracking source, and confirms that custom field values and deal stage assignments are correct. Any mapping corrections are applied to the production migration script before cutover. This step is skipped for smaller migrations under 5,000 records where we proceed directly to production.

  6. Production cutover and migration inventory handoff

    We freeze Simple Sales Tracking writes during cutover, run a final delta migration of any records created or modified during the migration window, then confirm the Freshsales destination as the system of record. We deliver a written migration inventory document listing all migrated objects, record counts, any records that could not be migrated and the reason, and the custom field mapping table. We do not rebuild Freshsales workflows or sequences inside the migration scope; the inventory document includes a section where the customer admin can note workflow requirements for post-migration build-out.

Platform deep dives

Context on both ends of the pair

Simple Sales Tracking logo

Simple Sales Tracking

Source

Strengths

  • Single flat price of $15/user/month with unlimited Leads, Opportunities, Contacts, Tasks, and Notes.
  • Custom Sales Record fields and custom Pipeline stage definitions allow small teams to model their exact process.
  • Multi-level user permissions support hierarchical sales team structures without requiring admin overhead.
  • Smart BCC Email integration and daily reminders provide lightweight automated nudges for reps.
  • Real-time activity feed surfaces team-wide updates without requiring a separate communication layer.

Weaknesses

  • No public rate limit documentation for the API makes it difficult to estimate migration throughput before scoping.
  • No documented bulk export endpoint means large record sets require iterative API polling during extraction.
  • File storage capped at 1 GB total per account limits the volume of document attachments that can be migrated.
  • No native email sequencing or marketing automation restricts the platform to reactive sales tracking only.
  • Language-specific API kits are limited to a small set; most integrations require custom HTTP wrapper code.
Freshsales logo

Freshsales

Destination

Strengths

  • Generous free tier for small teams with core CRM functionality without per-seat costs.
  • All-in-one sales CRM with built-in telephony, chat, and email reducing third-party tool dependency.
  • Freddy AI contact scoring and deal predictions available on Pro tier.
  • Multiple pipeline views with Kanban and list options across all plans.

Weaknesses

  • Reports lack depth compared to competitors like HubSpot, with limited customization options.
  • Integration setup is poorly documented with no clear guides for connecting third-party tools.
  • AI features gated behind $39/user/month Pro tier despite marketing emphasis on Freddy AI.
  • Bot sessions limited to 500 one-time allocation with no monthly refresh.

Complexity grading

How hard is this migration?

Standard CRM migration. 3 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Simple Sales Tracking and Freshsales.

  • Object compatibility

    B

    3 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Simple Sales Tracking: Not publicly documented.

  • Data volume sensitivity

    B

    Simple Sales Tracking doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Simple Sales Tracking to Freshsales migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Simple Sales Tracking to Freshsales data migrations

Answers to the questions buyers ask most during Simple Sales Tracking to Freshsales migration scoping. Not seeing yours? Book a call.

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Migrations under 10,000 total records with no custom objects and a straightforward pipeline configuration land in two to four weeks. Migrations with custom Sales Record fields, multi-stage pipeline configurations, files attached to more than 500 records, or source data volumes exceeding 20,000 records extend to five to eight weeks because of the iterative API extraction from Simple Sales Tracking and the custom field schema discovery process.

Adjacent paths

Related migrations to explore

Ready when you are

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