CRM migration
Field-level mapping, validation, and rollback between Simple Sales Tracking and Freshsales. We move data and schema; workflows are rebuilt natively in Freshsales.
Simple Sales Tracking
Source
Freshsales
Destination
Compatibility
10 of 12
objects map 1:1 between Simple Sales Tracking and Freshsales.
Complexity
BStandard
Timeline
2-4 weeks
Overview
Moving from Simple Sales Tracking to Freshsales upgrades a flat-rate entry CRM into an AI-powered sales platform with built-in phone, Freddy AI contact scoring, and native workflow automation. Simple Sales Tracking exposes a REST API for individual record operations but no documented bulk export endpoint, so we implement paginated polling against its object endpoints during extraction. We handle Simple Sales Tracking's custom Sales Record fields and pipeline stage definitions as mapping layers before writing to Freshsales, since neither platform exposes a schema endpoint that we can query for custom field definitions. Freshsales's Lead object supports custom field mapping during conversion to Contact and Account, which we configure before migration. We do not migrate Workflows, Sequences, or the activity feed as standalone objects.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Simple Sales Tracking object lands in Freshsales, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Simple Sales Tracking
Lead
Freshsales
Lead
1:1Simple Sales Tracking Leads map directly to Freshsales Lead records. We preserve lead source, status, and any custom Lead-level properties from Simple Sales Tracking as Freshsales custom fields on Lead. If the customer uses a custom field on Leads for lead scoring in Simple Sales Tracking, we map it to a numeric custom field on Freshsales Lead and recommend the customer configure Freddy AI scoring rules in Freshsales as the replacement scoring engine.
Simple Sales Tracking
Opportunity
Freshsales
Deal
1:1Simple Sales Tracking Opportunities map to Freshsales Deals. The Opportunity amount field maps to Deal Amount, stage name maps to the corresponding Freshsales Deal Stage, and expected close date maps to Close Date. We capture the original Simple Sales Tracking pipeline stage probability assumptions and apply them to the Freshsales Deal Stage probability settings during configuration. Owner assignment migrates by email resolution against the Freshsales User table.
Simple Sales Tracking
Account
Freshsales
Account
1:1Simple Sales Tracking Accounts map to Freshsales Accounts. Account name, industry, website, phone, and address fields map to the equivalent Freshsales Account fields. We create the Account in Freshsales before importing any related Contacts or Deals to satisfy Freshsales's lookup requirements. If the Simple Sales Tracking Account has no associated Contacts, we create it as a standalone Account record.
Simple Sales Tracking
Contact
Freshsales
Contact
1:1Simple Sales Tracking Contacts map to Freshsales Contacts with the AccountId lookup resolved to the corresponding Freshsales Account. We preserve name, email, phone, title, and address fields. If the customer uses a Contact-to-Account link in Simple Sales Tracking that has no match in Freshsales, we create the Account record first or hold the Contact in a reconciliation queue for the customer admin to resolve before import resumes.
Simple Sales Tracking
Appointment
Freshsales
Meeting
1:1Simple Sales Tracking Appointments map to Freshsales Meetings. We preserve start time, end time, duration, title, and the linked Contact reference by resolving the Contact to its Freshsales equivalent via email match. Owner assignment migrates by email match to the Freshsales User. If the original Appointment has no linked Contact, we create the Meeting against the linked Account or Deal in Freshsales.
Simple Sales Tracking
Task
Freshsales
Task
1:1Simple Sales Tracking Tasks map to Freshsales Tasks with Status, Priority, Due Date, and Subject preserved. Open tasks and completed tasks both migrate. Simple Sales Tracking does not expose a full activity log of status changes, so the task history in Freshsales reflects the current status rather than a timeline of transitions. Owner assignment migrates by email resolution to the Freshsales User table.
Simple Sales Tracking
Note
Freshsales
Note
1:1Simple Sales Tracking Notes attached to Contacts, Opportunities, or Accounts map to Freshsales Notes linked via ContentDocumentLink to the parent record. We preserve note body text and creation timestamp. Formatting and embedded file links from Simple Sales Tracking Notes may not survive the migration intact; we flag any Notes containing file references for manual review before cutover.
Simple Sales Tracking
Custom Sales Record Fields
Freshsales
Custom Fields (Leads, Contacts, Accounts, Deals)
lossySimple Sales Tracking allows custom fields on Sales Records without exposing a schema API. We extract custom field definitions by requesting screen captures of the customer's field configuration page during discovery and cross-referencing them against a sample API response. We pre-create matching custom fields in Freshsales (with equivalent field types: text, number, date, picklist, checkbox) before migration day. Custom field data migrates as key-value pairs mapped to the pre-created Freshsales custom fields.
Simple Sales Tracking
Custom Pipeline Stages
Freshsales
Deal Stages
lossySimple Sales Tracking pipeline stage names and ordering migrate to Freshsales Deal Stages. We capture the full stage sequence, including any custom stage names the customer defined, and create corresponding Freshsales Deal Stages with matching probability percentages. If Simple Sales Tracking has stages with no clear Freshsales equivalent, we map to the nearest stage and flag the gap in the mapping documentation for the customer admin to confirm.
Simple Sales Tracking
Lead Source
Freshsales
Lead Source
1:1Simple Sales Tracking Lead Sources are a configurable taxonomy of referral labels. We migrate the source labels as text values and map them to Freshsales Lead Source picklist values. If the Freshsales Lead Source picklist does not include a source label from Simple Sales Tracking, we add it to the picklist before migration.
Simple Sales Tracking
Files and Attachments
Freshsales
Attachments
1:1Simple Sales Tracking provides 1 GB total file storage across all users. We export each file attached to Contacts, Opportunities, and Notes as an individual download and re-attach them in Freshsales using the Freshsales API. Files are linked to the correct parent record by resolving the record ID in the destination. We recommend the customer confirm their Freshsales plan's storage allocation before migration to avoid a storage overflow condition on the destination side.
Simple Sales Tracking
Users and Permissions
Freshsales
Users
1:1Simple Sales Tracking multi-level user permissions migrate as a written role mapping rather than a direct permission set transfer. We export user email addresses and role names from Simple Sales Tracking and map them to Freshsales User roles (Admin, Standard) and profile assignments during migration. Role naming conventions differ between platforms, so we document the mapping and the customer admin applies the final role assignment in Freshsales after migration.
| Simple Sales Tracking | Freshsales | Compatibility | |
|---|---|---|---|
| Lead | Lead1:1 | Fully supported | |
| Opportunity | Deal1:1 | Fully supported | |
| Account | Account1:1 | Fully supported | |
| Contact | Contact1:1 | Fully supported | |
| Appointment | Meeting1:1 | Fully supported | |
| Task | Task1:1 | Fully supported | |
| Note | Note1:1 | Fully supported | |
| Custom Sales Record Fields | Custom Fields (Leads, Contacts, Accounts, Deals)lossy | Mapping required | |
| Custom Pipeline Stages | Deal Stageslossy | Mapping required | |
| Lead Source | Lead Source1:1 | Fully supported | |
| Files and Attachments | Attachments1:1 | Mapping required | |
| Users and Permissions | Users1:1 | Mapping required |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Simple Sales Tracking gotchas
Trial import ceiling of 50 records masks true data volume
No public bulk export API requires iterative extraction
Custom field definitions are not exposed via a schema endpoint
Activity Feed is a real-time stream with no historical query API
Freshsales gotchas
Freddy AI is Pro-tier only despite heavy marketing
Post-migration emails and sequences are disabled
Bot session credits are a one-time 500-session allocation
Phone credits charged per minute with no cap
File storage limits scale with plan tier
Pair-specific challenges
Migration approach
Discovery and data-volume estimation
We request a screen capture of the Simple Sales Tracking custom field configuration page and a record count estimate across Leads, Opportunities, Accounts, Contacts, Appointments, Tasks, and Notes. We also ask the customer to confirm the total volume of file attachments and the current file storage usage to identify accounts approaching the 1 GB ceiling. If the customer is still in the trial period, we clarify that Simple Sales Tracking limits batch imports to 50 records during trial, which does not reflect production data volume. The discovery output is a written migration scope with record counts, custom field inventory, and a Freshsales plan recommendation based on the destination storage and user count requirements.
Custom field schema discovery and Freshsales pre-configuration
We extract Simple Sales Tracking custom field definitions from the customer-provided screenshots and cross-reference them against a sample API response to build the complete field map. We pre-create matching custom fields in Freshsales (with equivalent field types) before any data import begins. We also configure the Lead conversion field mapping rules in Freshsales Admin Settings if the customer intends to use Lead conversion post-migration. Deal Stages are created in Freshsales with the same stage names and probability percentages as the Simple Sales Tracking pipeline configuration.
Iterative extraction from Simple Sales Tracking
We implement paginated polling against the Simple Sales Tracking REST API for Leads, Contacts, Accounts, Opportunities, Tasks, Appointments, and Notes. We set conservative request pacing to avoid triggering undocumented throttling, and we checkpoint our progress between page fetches to handle mid-export session timeouts. Files and attachments are downloaded as individual records and stored with a reference to their parent record ID. For accounts exceeding 10,000 records, we plan multiple extraction sessions with delta reconciliation between sessions.
Record import into Freshsales with dependency ordering
We import into Freshsales in dependency order: Accounts first, then Contacts (with AccountId resolved), then Deals (with OwnerId resolved by email match to Freshsales Users), then Leads, then Tasks, Meetings, and Notes. Custom field data is written to the pre-created Freshsales custom fields during each import phase. We use Freshsales batch import endpoints where available and fall back to individual record creation for records with complex custom field structures. Files are re-attached via the Freshsales attachments API after the parent record is confirmed in the destination.
Sandbox reconciliation and mapping sign-off
For migrations exceeding 5,000 records, we run a full migration into a Freshsales sandbox or a trial org before production cutover. The customer's team reconciles record counts (Accounts in, Contacts in, Deals in, Leads in, Tasks in, Meetings in), spot-checks 15-25 random records against the Simple Sales Tracking source, and confirms that custom field values and deal stage assignments are correct. Any mapping corrections are applied to the production migration script before cutover. This step is skipped for smaller migrations under 5,000 records where we proceed directly to production.
Production cutover and migration inventory handoff
We freeze Simple Sales Tracking writes during cutover, run a final delta migration of any records created or modified during the migration window, then confirm the Freshsales destination as the system of record. We deliver a written migration inventory document listing all migrated objects, record counts, any records that could not be migrated and the reason, and the custom field mapping table. We do not rebuild Freshsales workflows or sequences inside the migration scope; the inventory document includes a section where the customer admin can note workflow requirements for post-migration build-out.
Platform deep dives
Simple Sales Tracking
Source
Strengths
Weaknesses
Freshsales
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 3 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Simple Sales Tracking and Freshsales.
Object compatibility
3 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Simple Sales Tracking: Not publicly documented.
Data volume sensitivity
Simple Sales Tracking doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
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FAQ
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