CRM migration

Migrate from Simple Sales Tracking to monday CRM

Field-level mapping, validation, and rollback between Simple Sales Tracking and monday CRM. We move data and schema; workflows are rebuilt natively in monday CRM.

Simple Sales Tracking logo

Simple Sales Tracking

Source

monday CRM

Destination

monday CRM logo

Compatibility

82%

9 of 11

objects map 1:1 between Simple Sales Tracking and monday CRM.

Complexity

BStandard

Timeline

2-4 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Migrating from Simple Sales Tracking to Monday.com CRM is a structural upgrade for small teams that have outgrown flat-rate simplicity and need the integrations, automation recipes, and visual pipeline boards that Monday.com CRM provides. The two platforms differ fundamentally in data model: Simple Sales Tracking uses named CRM objects (Lead, Opportunity, Account, Contact, Appointment, Task, Note) while Monday.com CRM models CRM data as Items on Boards with typed Columns. We resolve that schema gap by pre-creating the Monday CRM workspace structure — the CRM Boards for Deals, Contacts, and Accounts — before any record import, mapping Simple Sales Tracking fields to Monday Column types (text, number, date, person, status, dropdown). Custom Sales Record fields in Simple Sales Tracking require a discovery pass to extract their definitions since there is no schema API endpoint. The 1 GB file storage cap in Simple Sales Tracking frequently signals accumulated attachments that need prioritization before migration. Automations, BCC Email rules, and daily reminder workflows do not migrate; we deliver a written automation inventory for the customer's Monday.com admin to rebuild as Recipes post-cutover.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Simple Sales Tracking logo

Simple Sales Tracking

What's pushing teams away

  • Lack of native integrations with email platforms, calendars, and accounting tools forces teams to maintain workarounds that break over time.
  • No built-in marketing automation, email sequences, or lead scoring means the platform does not scale as the team grows beyond reactive tracking.
  • File storage capped at 1 GB across all users creates a hard ceiling for teams that rely heavily on document attachments.
  • Limited reporting depth compared to mid-market CRMs leaves sales managers without the drill-down analytics needed for pipeline reviews.
  • Absence of a public API changelog or versioned endpoints raises concerns about long-term data portability and integration stability.

Choosing

monday CRM logo

monday CRM

What's pulling them in

  • Users praise the board-based visual interface for making pipeline stages immediately legible to non-technical team members without CRM training.
  • The no-code automation builder lets sales ops teams create lead routing, stage updates, and email triggers without developer involvement.
  • Integration ecosystem connects to Slack, Gmail, Outlook, and Zapier with minimal configuration, reducing friction for teams already using these tools.
  • The flexible column system lets teams build custom CRM views — deal value, close date, lead source — without needing a developer or pre-defined schema.
  • Teams already using monday Work Management can layer CRM features onto existing boards rather than starting from scratch.

Object mapping

How Simple Sales Tracking objects map to monday CRM

Each row shows how a Simple Sales Tracking object lands in monday CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Simple Sales Tracking

Lead

maps to

monday CRM

Lead Item on CRM Board

1:1
Fully supported

Simple Sales Tracking Leads map to Monday CRM as Items on the Lead Board. We create a Lead Board during workspace scaffolding with Status column (New, Contacted, Qualified, Unqualified) matching the source Lead status taxonomy, and text columns for Lead source, owner assignment, and any custom Lead-level fields. Owner assignment maps to Monday's Person column type resolved against the destination User list.

Simple Sales Tracking

Opportunity

maps to

monday CRM

Deal Item on CRM Board

1:1
Fully supported

Simple Sales Tracking Opportunities map to Monday CRM Deal Items on the Deals Board. The deal amount maps to a Numbers column; expected close date maps to a Date column; pipeline stage maps to the Status column (Pre-Qualified, Qualified, Presentation, Proposal, Negotiation, Closed Won, Closed Lost). We capture the source stage sequence during discovery and configure Status column options to match before import.

Simple Sales Tracking

Account

maps to

monday CRM

Account Item on CRM Board

1:1
Fully supported

Simple Sales Tracking Accounts map to Monday CRM Account Items on the Accounts Board. Account name becomes the Item title; industry, address, phone, and website migrate as text or link columns. Accounts are created before Contacts so that Contact Items can link to their parent Account via the Connect Boards column or a reference column.

Simple Sales Tracking

Contact

maps to

monday CRM

Contact Item on CRM Board

1:1
Fully supported

Simple Sales Tracking Contacts map to Monday CRM Contact Items on the Contacts Board. Name, email, phone, and address fields map to text columns; the associated Account maps to a Connect Boards column linking to the Accounts Board. We handle the parent-Account resolution explicitly during import to avoid orphaned Contact Items with no Account link.

Simple Sales Tracking

Appointment

maps to

monday CRM

Calendar View of Deal or Contact Item

1:1
Fully supported

Simple Sales Tracking Appointments carry date, time, duration, title, and linked Contact reference. We migrate appointments as separate Items on a dedicated Appointments Board with a Timeline column for date range and a Connect Boards column linking to the related Contact. Destination calendar systems require re-assignment post-migration; we do not migrate appointments directly into Outlook or Google Calendar.

Simple Sales Tracking

Task

maps to

monday CRM

Task Item on CRM Board or Work Item

1:1
Fully supported

Simple Sales Tracking Tasks migrate as Items with a Date column for due date, a Person column for assignee, and a Status column for completion (To Do, In Progress, Done). Completed status migrates as a closed Status value. Task history showing prior status changes is not available in Simple Sales Tracking and cannot be migrated; only the final task state transfers.

Simple Sales Tracking

Note

maps to

monday CRM

Update or Note Column on Item

1:1
Fully supported

Simple Sales Tracking Notes attached to Contacts or Opportunities migrate as Updates on the linked Monday CRM Item, preserving content and timestamp. Formatting and embedded file links do not carry over; we extract any embedded file references and migrate them as separate Board Files.

Simple Sales Tracking

Custom Sales Record Fields

maps to

monday CRM

Custom Columns

lossy
Mapping required

Simple Sales Tracking custom fields on Sales Records require a discovery pass because the platform exposes no schema endpoint. We ask the customer to provide a screenshot of their custom field configuration page during discovery, cross-reference against a sample API export, and then create matching column types in Monday CRM before migration. Dropdown custom fields become Monday Dropdown or Status columns; numeric custom fields become Numbers columns; text fields become Text columns.

Simple Sales Tracking

Custom Pipeline Stages

maps to

monday CRM

Status Column Options

lossy
Mapping required

Simple Sales Tracking custom stage names and stage sequences migrate to Monday CRM Status column options on the Deals Board. We capture the full stage order during discovery and configure Status options to match exactly, preserving any stage with no corresponding Monday CRM default. Stage probability assumptions migrate as a Numbers column if the customer uses them for reporting.

Simple Sales Tracking

Files and Attachments

maps to

monday CRM

Board Files and File Columns

1:1
Mapping required

Files attached to Simple Sales Tracking Contacts, Opportunities, and Notes are exported as individual downloads and re-uploaded to the Monday CRM Board Files section or attached as File Column values on the relevant Item. The 1 GB storage ceiling in Simple Sales Tracking is flagged during scoping as a cleanup trigger; we work with the customer to prioritize active deal attachments over historical archive files before migration.

Simple Sales Tracking

Users and Permissions

maps to

monday CRM

Workspace Members

1:1
Mapping required

Simple Sales Tracking multi-level user permissions map to Monday CRM workspace member roles (Member, Admin, Viewer). Simple Sales Tracking role names differ from Monday CRM conventions so we map to the closest applicable permission level and flag any permission discrepancies in the migration report. We export the user list and match by email against the Monday CRM workspace invite list.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Simple Sales Tracking logo

Simple Sales Tracking gotchas

Medium

Trial import ceiling of 50 records masks true data volume

High

No public bulk export API requires iterative extraction

Medium

Custom field definitions are not exposed via a schema endpoint

Low

Activity Feed is a real-time stream with no historical query API

monday CRM logo

monday CRM gotchas

High

Subitems are not included in bulk exports

High

Daily API call limits vary sharply by plan

Medium

Legacy automations (Sentence Builder) are being deprecated

Medium

Excel and account exports only include table views

Low

Enterprise admins can disable non-admin exports

Pair-specific challenges

  • No bulk export API requires paginated polling against undocumented limits

    Simple Sales Tracking exposes read and write endpoints for individual records but documents no bulk export capability. For migrations involving more than a few hundred records, we implement paginated polling against the standard object endpoints, setting conservative request pacing to avoid triggering any undocumented throttling. We checkpoint progress between page fetches to handle mid-export session timeouts. The absence of a documented rate limit means we size extraction throughput conservatively, which extends extraction timelines for large record sets. This is a source-platform constraint that affects all migrations from Simple Sales Tracking regardless of destination.

  • Custom field definitions require manual discovery with no schema API

    Simple Sales Tracking allows users to define custom fields on Sales Records and pipeline objects, but there is no API endpoint returning the current field schema. We must extract custom field definitions from the platform's UI metadata or by inspecting a sample export. We address this by requesting a screen capture of the custom field configuration page during discovery, then cross-referencing it against a sample API response to build the complete field map before migration day. Skipping this step results in unmapped custom fields appearing as empty columns in Monday CRM.

  • Monday CRM column fragility during board restructuring can lose data

    Monday.com CRM reviewers on Reddit and Capterra report that changing column names, removing columns, or restructuring board groups can cause data in those columns to become inaccessible or lost. During migration, we import into pre-configured boards with column names and types locked before any Items are created. We advise customers to avoid renaming or removing columns post-migration without a data backup step. This is a Monday CRM behavior that affects all migrations into the platform, not only those from Simple Sales Tracking.

  • Activity Feed is a real-time stream with no historical query API

    The Simple Sales Tracking activity feed is a live event log generated within the application and is not exposed as a queryable data object via the API. There is no endpoint to retrieve historical feed entries. For customers who rely on the feed for audit trails, we explain that the historical feed cannot be migrated and suggest they export any critical feed entries as manual Notes before the migration date. We recreate the Notes with timestamps and attach them to the relevant Contact or Opportunity Items post-migration.

Migration approach

Six steps for a successful Simple Sales Tracking to monday CRM data migration

  1. Discovery and workspace scaffolding

    We audit the Simple Sales Tracking account for record counts across all object types (Leads, Opportunities, Accounts, Contacts, Appointments, Tasks, Notes), custom field definitions via screen capture, pipeline stage names and sequence, user list, and file attachment volume relative to the 1 GB storage ceiling. In parallel, we scaffold the Monday.com CRM workspace by creating the CRM Boards (Leads, Deals, Accounts, Contacts), configuring the Status columns and custom column types to match the source field definitions, and inviting users to the workspace. The custom field discovery pass happens here because Simple Sales Tracking exposes no schema endpoint.

  2. Data extraction with iterative API polling

    We extract data from Simple Sales Tracking using the platform's REST API with paginated polling. No bulk export endpoint exists, so we implement conservative request pacing and checkpoint progress between page fetches. Accounts and Contacts are extracted together to preserve the parent-child relationship; Opportunities are extracted with their stage assignments; Leads are extracted with owner assignments. Files and attachments are downloaded as individual items. The extraction output is a structured staging dataset organized by object type with a record-count reconciliation report before the next phase begins.

  3. Custom field mapping and transformation

    We map Simple Sales Tracking fields to Monday CRM column types during this step. Custom Sales Record fields are matched to their discovered column type (text, number, date, dropdown). Pipeline stages are mapped to Status column options on the Deals Board. Owner assignments are resolved by email match against the Monday CRM workspace member list. Any Simple Sales Tracking custom field without a Monday CRM equivalent is flagged for the customer to decide whether it becomes a new column or is archived as a Note. Transformation rules are documented in the field map before import begins.

  4. Sandbox validation and deduplication pass

    We run a test migration into a Monday CRM workspace clone using a representative record sample (typically 10-20% of total volume) to validate column mapping, status column display, and Account-Contact linking. During this pass, we also run a deduplication pass: Simple Sales Tracking records with duplicate emails are flagged and the customer decides which record to keep. Monday CRM has no native deduplication tool so duplicates identified pre-import cost far less to resolve than those discovered post-migration. The customer reviews the sandbox and signs off before production import.

  5. Production migration in dependency order

    We run production migration in record dependency order: workspace structure and column configuration (already complete), Accounts first, Contacts with Account links resolved, Leads with owner assignments resolved, Opportunities with stage names mapped to Status column values, Tasks and Appointments with assignee and Contact links, then Files and Attachments. Each phase emits a row-count reconciliation report. During cutover, we freeze writes to Simple Sales Tracking, run a final delta migration of any records modified since extraction, then the customer switches to Monday CRM as the system of record.

  6. Cutover, validation, and automation handoff

    We deliver a migration completion report with record counts per object, any unmapped fields, and a list of attachments that could not be transferred due to format incompatibility. We deliver the automation inventory document: BCC Email rules and daily reminder logic from Simple Sales Tracking are documented as Recipes with trigger, condition, and action steps for the customer's Monday.com admin to rebuild in the Recipe builder. We support a one-week hypercare window for reconciliation issues. We do not rebuild automations as part of the migration scope.

Platform deep dives

Context on both ends of the pair

Simple Sales Tracking logo

Simple Sales Tracking

Source

Strengths

  • Single flat price of $15/user/month with unlimited Leads, Opportunities, Contacts, Tasks, and Notes.
  • Custom Sales Record fields and custom Pipeline stage definitions allow small teams to model their exact process.
  • Multi-level user permissions support hierarchical sales team structures without requiring admin overhead.
  • Smart BCC Email integration and daily reminders provide lightweight automated nudges for reps.
  • Real-time activity feed surfaces team-wide updates without requiring a separate communication layer.

Weaknesses

  • No public rate limit documentation for the API makes it difficult to estimate migration throughput before scoping.
  • No documented bulk export endpoint means large record sets require iterative API polling during extraction.
  • File storage capped at 1 GB total per account limits the volume of document attachments that can be migrated.
  • No native email sequencing or marketing automation restricts the platform to reactive sales tracking only.
  • Language-specific API kits are limited to a small set; most integrations require custom HTTP wrapper code.
monday CRM logo

monday CRM

Destination

Strengths

  • Board-based UI makes pipeline stages and deal progress visually obvious without training.
  • No-code automation builder requires no developer resources to create lead routing and stage-triggered actions.
  • Flexible column system supports custom CRM fields without schema changes or admin involvement.
  • Integrates natively with Slack, Gmail, Outlook, and Zapier with minimal configuration overhead.
  • Layered product means teams already on monday Work Management can add CRM without migrating existing data.

Weaknesses

  • No native Contacts object separate from Items — contacts are managed inside a CRM module's People feature.
  • Pipeline and deal relationships use a flat item model rather than a relational object model, making complex CRM associations awkward.
  • Automations are plan-gated (250 actions/month on Standard, 25,000 on Pro) and the legacy Recipe system is being deprecated.
  • Customization and advanced views (Chart, Formula, Dependency) are locked behind Pro and Enterprise tiers.
  • Per-seat pricing with non-refundable annual billing creates cost lock-in risk during migration.

Complexity grading

How hard is this migration?

Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Simple Sales Tracking and monday CRM.

  • Object compatibility

    B

    1 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Simple Sales Tracking: Not publicly documented.

  • Data volume sensitivity

    B

    Simple Sales Tracking doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Simple Sales Tracking to monday CRM migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Simple Sales Tracking to monday CRM data migrations

Answers to the questions buyers ask most during Simple Sales Tracking to monday CRM migration scoping. Not seeing yours? Book a call.

Can't find your answer?

Walk through your Simple Sales Tracking to monday CRM migration with a real engineer — 30 minutes, free, written quote within 24 hours.

Book a free 30 minute consultation

Small accounts with under 2,000 contacts and no complex custom field sets typically complete in two to three weeks. Accounts with extensive custom fields, large attachment volumes approaching the 1 GB storage ceiling, or multi-board Monday CRM setups requiring per-board column configuration extend to five to nine weeks because of the discovery pass for custom field extraction, the iterative API polling during extraction, and the Monday CRM workspace scaffolding time.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Simple Sales Tracking.
Land in monday CRM, intact.

Tell us record counts and timeline. We'll come back with a written quote inside 1 business day — no commitment, no sales pitch.

Accuracy guarantee Rollback included Quote in 1 business day