CRM migration
Field-level mapping, validation, and rollback between Simple Sales Tracking and monday CRM. We move data and schema; workflows are rebuilt natively in monday CRM.
Simple Sales Tracking
Source
monday CRM
Destination
Compatibility
9 of 11
objects map 1:1 between Simple Sales Tracking and monday CRM.
Complexity
BStandard
Timeline
2-4 weeks
Overview
Migrating from Simple Sales Tracking to Monday.com CRM is a structural upgrade for small teams that have outgrown flat-rate simplicity and need the integrations, automation recipes, and visual pipeline boards that Monday.com CRM provides. The two platforms differ fundamentally in data model: Simple Sales Tracking uses named CRM objects (Lead, Opportunity, Account, Contact, Appointment, Task, Note) while Monday.com CRM models CRM data as Items on Boards with typed Columns. We resolve that schema gap by pre-creating the Monday CRM workspace structure — the CRM Boards for Deals, Contacts, and Accounts — before any record import, mapping Simple Sales Tracking fields to Monday Column types (text, number, date, person, status, dropdown). Custom Sales Record fields in Simple Sales Tracking require a discovery pass to extract their definitions since there is no schema API endpoint. The 1 GB file storage cap in Simple Sales Tracking frequently signals accumulated attachments that need prioritization before migration. Automations, BCC Email rules, and daily reminder workflows do not migrate; we deliver a written automation inventory for the customer's Monday.com admin to rebuild as Recipes post-cutover.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Simple Sales Tracking object lands in monday CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Simple Sales Tracking
Lead
monday CRM
Lead Item on CRM Board
1:1Simple Sales Tracking Leads map to Monday CRM as Items on the Lead Board. We create a Lead Board during workspace scaffolding with Status column (New, Contacted, Qualified, Unqualified) matching the source Lead status taxonomy, and text columns for Lead source, owner assignment, and any custom Lead-level fields. Owner assignment maps to Monday's Person column type resolved against the destination User list.
Simple Sales Tracking
Opportunity
monday CRM
Deal Item on CRM Board
1:1Simple Sales Tracking Opportunities map to Monday CRM Deal Items on the Deals Board. The deal amount maps to a Numbers column; expected close date maps to a Date column; pipeline stage maps to the Status column (Pre-Qualified, Qualified, Presentation, Proposal, Negotiation, Closed Won, Closed Lost). We capture the source stage sequence during discovery and configure Status column options to match before import.
Simple Sales Tracking
Account
monday CRM
Account Item on CRM Board
1:1Simple Sales Tracking Accounts map to Monday CRM Account Items on the Accounts Board. Account name becomes the Item title; industry, address, phone, and website migrate as text or link columns. Accounts are created before Contacts so that Contact Items can link to their parent Account via the Connect Boards column or a reference column.
Simple Sales Tracking
Contact
monday CRM
Contact Item on CRM Board
1:1Simple Sales Tracking Contacts map to Monday CRM Contact Items on the Contacts Board. Name, email, phone, and address fields map to text columns; the associated Account maps to a Connect Boards column linking to the Accounts Board. We handle the parent-Account resolution explicitly during import to avoid orphaned Contact Items with no Account link.
Simple Sales Tracking
Appointment
monday CRM
Calendar View of Deal or Contact Item
1:1Simple Sales Tracking Appointments carry date, time, duration, title, and linked Contact reference. We migrate appointments as separate Items on a dedicated Appointments Board with a Timeline column for date range and a Connect Boards column linking to the related Contact. Destination calendar systems require re-assignment post-migration; we do not migrate appointments directly into Outlook or Google Calendar.
Simple Sales Tracking
Task
monday CRM
Task Item on CRM Board or Work Item
1:1Simple Sales Tracking Tasks migrate as Items with a Date column for due date, a Person column for assignee, and a Status column for completion (To Do, In Progress, Done). Completed status migrates as a closed Status value. Task history showing prior status changes is not available in Simple Sales Tracking and cannot be migrated; only the final task state transfers.
Simple Sales Tracking
Note
monday CRM
Update or Note Column on Item
1:1Simple Sales Tracking Notes attached to Contacts or Opportunities migrate as Updates on the linked Monday CRM Item, preserving content and timestamp. Formatting and embedded file links do not carry over; we extract any embedded file references and migrate them as separate Board Files.
Simple Sales Tracking
Custom Sales Record Fields
monday CRM
Custom Columns
lossySimple Sales Tracking custom fields on Sales Records require a discovery pass because the platform exposes no schema endpoint. We ask the customer to provide a screenshot of their custom field configuration page during discovery, cross-reference against a sample API export, and then create matching column types in Monday CRM before migration. Dropdown custom fields become Monday Dropdown or Status columns; numeric custom fields become Numbers columns; text fields become Text columns.
Simple Sales Tracking
Custom Pipeline Stages
monday CRM
Status Column Options
lossySimple Sales Tracking custom stage names and stage sequences migrate to Monday CRM Status column options on the Deals Board. We capture the full stage order during discovery and configure Status options to match exactly, preserving any stage with no corresponding Monday CRM default. Stage probability assumptions migrate as a Numbers column if the customer uses them for reporting.
Simple Sales Tracking
Files and Attachments
monday CRM
Board Files and File Columns
1:1Files attached to Simple Sales Tracking Contacts, Opportunities, and Notes are exported as individual downloads and re-uploaded to the Monday CRM Board Files section or attached as File Column values on the relevant Item. The 1 GB storage ceiling in Simple Sales Tracking is flagged during scoping as a cleanup trigger; we work with the customer to prioritize active deal attachments over historical archive files before migration.
Simple Sales Tracking
Users and Permissions
monday CRM
Workspace Members
1:1Simple Sales Tracking multi-level user permissions map to Monday CRM workspace member roles (Member, Admin, Viewer). Simple Sales Tracking role names differ from Monday CRM conventions so we map to the closest applicable permission level and flag any permission discrepancies in the migration report. We export the user list and match by email against the Monday CRM workspace invite list.
| Simple Sales Tracking | monday CRM | Compatibility | |
|---|---|---|---|
| Lead | Lead Item on CRM Board1:1 | Fully supported | |
| Opportunity | Deal Item on CRM Board1:1 | Fully supported | |
| Account | Account Item on CRM Board1:1 | Fully supported | |
| Contact | Contact Item on CRM Board1:1 | Fully supported | |
| Appointment | Calendar View of Deal or Contact Item1:1 | Fully supported | |
| Task | Task Item on CRM Board or Work Item1:1 | Fully supported | |
| Note | Update or Note Column on Item1:1 | Fully supported | |
| Custom Sales Record Fields | Custom Columnslossy | Mapping required | |
| Custom Pipeline Stages | Status Column Optionslossy | Mapping required | |
| Files and Attachments | Board Files and File Columns1:1 | Mapping required | |
| Users and Permissions | Workspace Members1:1 | Mapping required |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Simple Sales Tracking gotchas
Trial import ceiling of 50 records masks true data volume
No public bulk export API requires iterative extraction
Custom field definitions are not exposed via a schema endpoint
Activity Feed is a real-time stream with no historical query API
monday CRM gotchas
Subitems are not included in bulk exports
Daily API call limits vary sharply by plan
Legacy automations (Sentence Builder) are being deprecated
Excel and account exports only include table views
Enterprise admins can disable non-admin exports
Pair-specific challenges
Migration approach
Discovery and workspace scaffolding
We audit the Simple Sales Tracking account for record counts across all object types (Leads, Opportunities, Accounts, Contacts, Appointments, Tasks, Notes), custom field definitions via screen capture, pipeline stage names and sequence, user list, and file attachment volume relative to the 1 GB storage ceiling. In parallel, we scaffold the Monday.com CRM workspace by creating the CRM Boards (Leads, Deals, Accounts, Contacts), configuring the Status columns and custom column types to match the source field definitions, and inviting users to the workspace. The custom field discovery pass happens here because Simple Sales Tracking exposes no schema endpoint.
Data extraction with iterative API polling
We extract data from Simple Sales Tracking using the platform's REST API with paginated polling. No bulk export endpoint exists, so we implement conservative request pacing and checkpoint progress between page fetches. Accounts and Contacts are extracted together to preserve the parent-child relationship; Opportunities are extracted with their stage assignments; Leads are extracted with owner assignments. Files and attachments are downloaded as individual items. The extraction output is a structured staging dataset organized by object type with a record-count reconciliation report before the next phase begins.
Custom field mapping and transformation
We map Simple Sales Tracking fields to Monday CRM column types during this step. Custom Sales Record fields are matched to their discovered column type (text, number, date, dropdown). Pipeline stages are mapped to Status column options on the Deals Board. Owner assignments are resolved by email match against the Monday CRM workspace member list. Any Simple Sales Tracking custom field without a Monday CRM equivalent is flagged for the customer to decide whether it becomes a new column or is archived as a Note. Transformation rules are documented in the field map before import begins.
Sandbox validation and deduplication pass
We run a test migration into a Monday CRM workspace clone using a representative record sample (typically 10-20% of total volume) to validate column mapping, status column display, and Account-Contact linking. During this pass, we also run a deduplication pass: Simple Sales Tracking records with duplicate emails are flagged and the customer decides which record to keep. Monday CRM has no native deduplication tool so duplicates identified pre-import cost far less to resolve than those discovered post-migration. The customer reviews the sandbox and signs off before production import.
Production migration in dependency order
We run production migration in record dependency order: workspace structure and column configuration (already complete), Accounts first, Contacts with Account links resolved, Leads with owner assignments resolved, Opportunities with stage names mapped to Status column values, Tasks and Appointments with assignee and Contact links, then Files and Attachments. Each phase emits a row-count reconciliation report. During cutover, we freeze writes to Simple Sales Tracking, run a final delta migration of any records modified since extraction, then the customer switches to Monday CRM as the system of record.
Cutover, validation, and automation handoff
We deliver a migration completion report with record counts per object, any unmapped fields, and a list of attachments that could not be transferred due to format incompatibility. We deliver the automation inventory document: BCC Email rules and daily reminder logic from Simple Sales Tracking are documented as Recipes with trigger, condition, and action steps for the customer's Monday.com admin to rebuild in the Recipe builder. We support a one-week hypercare window for reconciliation issues. We do not rebuild automations as part of the migration scope.
Platform deep dives
Simple Sales Tracking
Source
Strengths
Weaknesses
monday CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Simple Sales Tracking and monday CRM.
Object compatibility
1 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Simple Sales Tracking: Not publicly documented.
Data volume sensitivity
Simple Sales Tracking doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
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FAQ
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