CRM migration

Migrate from Simple Sales Tracking to Pipedrive

Field-level mapping, validation, and rollback between Simple Sales Tracking and Pipedrive. We move data and schema; workflows are rebuilt natively in Pipedrive.

Simple Sales Tracking logo

Simple Sales Tracking

Source

Pipedrive

Destination

Pipedrive logo

Compatibility

75%

9 of 12

objects map 1:1 between Simple Sales Tracking and Pipedrive.

Complexity

CModerate

Timeline

2-3 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from Simple Sales Tracking to Pipedrive is a structural upgrade for teams that have outgrown the entry-level CRM tier. Simple Sales Tracking provides Leads, Opportunities, Accounts, Contacts, Tasks, Notes, Appointments, and custom Sales Record fields at a flat $15/user/month with no bulk export API and no public rate limit documentation. Pipedrive starts at $14/user/month annually on the Lite plan and offers visual Kanban pipeline management, an activity-based selling methodology, a documented REST API, and a third-party migration partner (Import2) that the source platform does not match. We extract from Simple Sales Tracking via iterative paginated API polling because no bulk endpoint exists, we resolve custom field definitions by inspecting the platform UI during discovery, and we import into Pipedrive's Persons, Organizations, Deals, and Activities in dependency order with Owner resolution by email. Workflows, BCC Email automations, and the real-time Activity Feed do not migrate; we deliver a written inventory of these for the customer's admin to rebuild in Pipedrive's automation builder.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Simple Sales Tracking logo

Simple Sales Tracking

What's pushing teams away

  • Lack of native integrations with email platforms, calendars, and accounting tools forces teams to maintain workarounds that break over time.
  • No built-in marketing automation, email sequences, or lead scoring means the platform does not scale as the team grows beyond reactive tracking.
  • File storage capped at 1 GB across all users creates a hard ceiling for teams that rely heavily on document attachments.
  • Limited reporting depth compared to mid-market CRMs leaves sales managers without the drill-down analytics needed for pipeline reviews.
  • Absence of a public API changelog or versioned endpoints raises concerns about long-term data portability and integration stability.

Choosing

Pipedrive logo

Pipedrive

What's pulling them in

  • Clean drag-and-drop pipeline interface with minimal learning curve, making it approachable for small sales teams without dedicated CRM admins.
  • Visual deal tracking keeps reps focused on next actions — activities, calls, and follow-up tasks surface directly in the pipeline view.
  • Strong integrations via Zapier and native marketplace apps let teams wire Pipedrive into Calendly, ActiveCampaign, and similar sales-stack tools.
  • Mobile apps for iOS and Android keep field reps connected to deals, contacts, and tasks without a desktop session.
  • Reputation and review volume — over 3,000 verified reviews across G2 and Capterra — signal reliability for teams evaluating CRM options.

Object mapping

How Simple Sales Tracking objects map to Pipedrive

Each row shows how a Simple Sales Tracking object lands in Pipedrive, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Simple Sales Tracking

Contact

maps to

Pipedrive

Person

1:1
Fully supported

Simple Sales Tracking Contacts map directly to Pipedrive Persons. Name, email, phone, and address fields map to the corresponding Pipedrive Person fields. We resolve the Contact-to-Account link from Simple Sales Tracking and attach the Person to the matching Organization in Pipedrive at import time. Any Contact without an associated Account in the source becomes an unlinked Person; we flag these in the reconciliation report.

Simple Sales Tracking

Account

maps to

Pipedrive

Organization

1:1
Fully supported

Simple Sales Tracking Accounts map to Pipedrive Organizations. Account name, address, industry, and website fields map directly. Organization is created before any Person import so that the link between Person and Organization is satisfied at the moment of Person insert. We use Organization name as the dedupe key to avoid creating duplicate Organizations from repeated account data.

Simple Sales Tracking

Lead

maps to

Pipedrive

Lead

1:1
Fully supported

Simple Sales Tracking Leads map to Pipedrive Leads. Lead status, source, owner assignment, and any custom Lead-level properties migrate directly. In Pipedrive, Leads and Deals share the same custom field structure, so any custom fields defined on Leads in Simple Sales Tracking map to Pipedrive custom fields that we pre-create on both object types before import.

Simple Sales Tracking

Opportunity

maps to

Pipedrive

Deal

1:1
Fully supported

Simple Sales Tracking Opportunities map to Pipedrive Deals. Deal title, amount, expected close date, owner assignment, and stage map to the corresponding Pipedrive Deal fields. We resolve the Opportunity-to-Account link and set the Deal's Organization ID accordingly. Commission percentage or amount fields from Simple Sales Tracking's Commission Tracking feature migrate to custom Deal fields in Pipedrive if the destination plan supports them.

Simple Sales Tracking

Pipeline Stages

maps to

Pipedrive

Pipeline Stages

lossy
Fully supported

Simple Sales Tracking custom pipeline stages map to Pipedrive pipeline stages within the selected Pipeline. We capture the full stage sequence and probability percentages from the source and create matching Pipedrive stages with equivalent probability values. If the source has more stages than the default Pipedrive template, we create a custom pipeline in Pipedrive during the configuration phase before any Deal import begins.

Simple Sales Tracking

Task

maps to

Pipedrive

Task

1:1
Fully supported

Simple Sales Tracking Tasks map to Pipedrive Tasks with due date, assignee, status, and title preserved. We resolve the assignee by email match against the User table and set the task's linked Person or Organization at import time. Simple Sales Tracking does not expose a full task status change history, so we migrate the current task state without historical transition logs.

Simple Sales Tracking

Appointment

maps to

Pipedrive

Activity (type: Meeting)

1:1
Fully supported

Simple Sales Tracking Appointments map to Pipedrive Activities of type meeting. Title, date, time, duration, and linked Contact migrate directly. We resolve the Contact reference to the corresponding Person in Pipedrive and attach the Activity to that Person and any related Organization. Attendees beyond the primary Contact require manual re-assignment in Pipedrive post-migration.

Simple Sales Tracking

Note

maps to

Pipedrive

Note

1:1
Fully supported

Simple Sales Tracking Notes migrate to Pipedrive Notes attached to the parent record (Person, Organization, or Deal). Note content and creation timestamp preserve; formatting beyond plain text (bold, italic, embedded images) may not carry over depending on the source export format. We attach each Note to its parent record via ContentDocumentLink at import time.

Simple Sales Tracking

Custom Sales Record Fields

maps to

Pipedrive

Custom Fields (Deal and Lead)

lossy
Mapping required

Custom fields defined on Simple Sales Tracking's Sales Records require resolution without a schema API endpoint. During discovery we ask the customer for a screen capture of their custom field configuration page and cross-reference it against a sample API export to build the complete field map. We pre-create matching custom fields in Pipedrive on both Deal and Lead objects before migration, matching field type (text, number, date, dropdown) from the source definition.

Simple Sales Tracking

Files and Attachments

maps to

Pipedrive

Files

1:1
Mapping required

Files attached to Contacts, Opportunities, and Notes in Simple Sales Tracking are exported as individual downloads from the 1 GB total storage allocation. We re-attach each file to its corresponding Person, Organization, or Deal in Pipedrive using Pipedrive's Files API. File size and count are constrained by the source's 1 GB ceiling, so we scope file migration during discovery to avoid discovering storage overrun mid-extraction.

Simple Sales Tracking

Lead Source

maps to

Pipedrive

Custom Field or Label

lossy
Fully supported

Lead sources in Simple Sales Tracking are a configurable reference taxonomy. We migrate source labels as values and map them to a Pipedrive custom field on Deal or Lead (type: set options) so that the customer's historical source data remains segmented in Pipedrive reporting. If Pipedrive's UTM tracking fields are active in the destination account, we may alternatively map sources to those fields based on the customer's preference during scoping.

Simple Sales Tracking

User

maps to

Pipedrive

User

1:1
Fully supported

Simple Sales Tracking user records and permission levels migrate to Pipedrive Users by email match. Role naming conventions differ between the platforms, so we map Simple Sales Tracking permission levels to the closest applicable Pipedrive role (Admin, Manager, Regular Member) and flag any non-standard permission configurations in the handoff document for manual review.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Simple Sales Tracking logo

Simple Sales Tracking gotchas

Medium

Trial import ceiling of 50 records masks true data volume

High

No public bulk export API requires iterative extraction

Medium

Custom field definitions are not exposed via a schema endpoint

Low

Activity Feed is a real-time stream with no historical query API

Pipedrive logo

Pipedrive gotchas

High

Custom field hash keys differ per account

High

Export access gated by visibility groups

Medium

Token-based API rate limits since December 2024

Medium

Sequences and Automations not exposed via REST API

Low

Cost escalates via workflow caps and add-ons

Pair-specific challenges

  • No bulk export API requires iterative paginated extraction

    Simple Sales Tracking exposes read and write endpoints for individual records but does not document a bulk or batch export endpoint. For migrations with more than a few hundred records, we implement paginated polling against the standard object endpoints. We set conservative request pacing to avoid triggering undocumented throttling, checkpoint our progress between page fetches, and handle mid-export session timeouts by resuming from the last confirmed record. Discovery calls always include a record count estimate before the migration scope is finalized.

  • Custom field definitions require UI metadata inspection

    Simple Sales Tracking allows users to define custom fields on Sales Records, but there is no API endpoint that returns the current field schema. We cannot build the field map programmatically from the API alone. During discovery we ask the customer to provide a screen capture of their custom field configuration page, then cross-reference it against a sample API export to identify every custom field name, type, and associated object. This adds a discovery step not present in migrations from platforms with a schema API endpoint.

  • Pipedrive creates custom fields during import by default

    When importing via Pipedrive's native import tool, the platform creates custom fields on the fly if the source column name does not match an existing field. We take the opposite approach: we pre-create every expected custom field in Pipedrive before import begins, with the correct field type and option list, so that the import maps cleanly and no unexpected fields are created. If the customer plans to use Pipedrive's self-serve import after our engagement, we document the pre-creation steps so that field types are not misguessed.

  • Activity Feed cannot be migrated as historical data

    The activity feed in Simple Sales Tracking is a real-time event stream visible in the platform UI but not exposed as a queryable API object. There is no endpoint to retrieve historical feed entries. For customers who rely on the feed for audit trails or team activity visibility, we explain that the historical feed does not migrate and suggest they export any critical feed entries as manual Notes before the migration date. Pipedrive's activity tracking replaces this with its activity-based selling model where each interaction is a recorded Activity.

Migration approach

Six steps for a successful Simple Sales Tracking to Pipedrive data migration

  1. Discovery and scope confirmation

    We audit the source Simple Sales Tracking account for record counts (Contacts, Accounts, Opportunities, Leads, Tasks, Appointments, Notes), custom field definitions (via UI metadata), custom pipeline stage names, file attachment volume, and user count. We confirm the destination Pipedrive plan (Lite through Ultimate) and identify which add-ons (LeadBooster, Campaigns, Smart Docs) the customer has licensed or intends to license, since custom field creation and automation features vary by plan. We request a screen capture of the custom field configuration page and a record count estimate from the customer before the migration date is scheduled.

  2. Custom field resolution and schema pre-creation

    Using the UI metadata captured during discovery, we build the complete custom field map for Simple Sales Tracking's custom Sales Record fields. We then pre-create matching custom fields in Pipedrive on both Deal and Lead objects with the correct field type and option list before any data import begins. We also configure the pipeline and stage structure in Pipedrive to match the source's custom stage names and probability percentages.

  3. Source extraction with checkpointing

    We extract data from Simple Sales Tracking's REST API using paginated polling. Because no bulk export endpoint exists, we iterate through record pages and checkpoint our progress after each page fetch. We implement request pacing to avoid undocumented throttling and handle session timeouts by resuming from the last confirmed record. We extract files and attachments as individual downloads within the 1 GB storage ceiling and tag each file with its parent record reference for re-attachment in Pipedrive.

  4. Owner and Organization pre-provisioning

    We extract all distinct owner email addresses from Contacts, Accounts, Opportunities, and Tasks and match them against the Pipedrive User table. Any owner without a matching Pipedrive User goes to a reconciliation queue for the customer's admin to provision before record import resumes, because OwnerId references are required on most standard objects. We also ensure all Organizations exist in Pipedrive before Person import begins, because Person-to-Organization linking requires the Organization to already exist.

  5. Production migration in dependency order

    We run production migration in record-dependency order: Organizations (from Accounts), Persons (with OrganizationId resolved), Leads, Deals (with OrganizationId and OwnerId resolved, pipeline and stage assigned), Tasks, Activities, Notes, and Files (last, re-attached to their parent records). Each phase emits a row-count reconciliation report before the next phase begins. Custom fields are populated during the relevant object import using the pre-created field map.

  6. Cutover, delta sync, and automation handoff

    We freeze writes in Simple Sales Tracking during the cutover window, run a final delta migration of any records modified during the migration window, then set Pipedrive as the system of record. We deliver a written inventory of Simple Sales Tracking workflows, BCC Email automations, and daily reminder configurations that require manual rebuild in Pipedrive's automation builder. We support a one-week hypercare window for reconciliation issues. We do not rebuild automations inside the migration scope; that work is a separate engagement or an internal admin task.

Platform deep dives

Context on both ends of the pair

Simple Sales Tracking logo

Simple Sales Tracking

Source

Strengths

  • Single flat price of $15/user/month with unlimited Leads, Opportunities, Contacts, Tasks, and Notes.
  • Custom Sales Record fields and custom Pipeline stage definitions allow small teams to model their exact process.
  • Multi-level user permissions support hierarchical sales team structures without requiring admin overhead.
  • Smart BCC Email integration and daily reminders provide lightweight automated nudges for reps.
  • Real-time activity feed surfaces team-wide updates without requiring a separate communication layer.

Weaknesses

  • No public rate limit documentation for the API makes it difficult to estimate migration throughput before scoping.
  • No documented bulk export endpoint means large record sets require iterative API polling during extraction.
  • File storage capped at 1 GB total per account limits the volume of document attachments that can be migrated.
  • No native email sequencing or marketing automation restricts the platform to reactive sales tracking only.
  • Language-specific API kits are limited to a small set; most integrations require custom HTTP wrapper code.
Pipedrive logo

Pipedrive

Destination

Strengths

  • Intuitive drag-and-drop pipeline that sales reps actually use without resistance or training overhead.
  • Per-seat unlimited-deals model on all tiers — reps cannot be blocked from logging activity.
  • Active marketplace with 400+ integrations and a documented REST API with OpenAPI 3 specs.
  • Mobile apps with offline access, call logging, and calendar sync keep field teams operational.
  • Strong focus on sales activity tracking — next-action reminders and follow-up scheduling are first-class features.

Weaknesses

  • No custom objects — teams needing non-standard data structures must work around the four standard entity types.
  • Workflow automation limits by tier (30, 60, 90 active workflows) force upgrades as processes grow.
  • No free permanent plan — teams evaluating fit must commit to a trial without a freemium option.
  • Limited advanced reporting and custom dashboard capabilities compared to HubSpot or Salesforce.
  • Export permissions are gated by visibility groups, meaning data scoping must account for who can see what before migration.

Complexity grading

How hard is this migration?

Moderate CRM migration. 4 of 8 objects need a mapping; the rest are 1:1.

C

Overall complexity

Moderate migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Simple Sales Tracking and Pipedrive.

  • Object compatibility

    C

    4 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Simple Sales Tracking: Not publicly documented.

  • Data volume sensitivity

    B

    Simple Sales Tracking doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Simple Sales Tracking to Pipedrive migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Simple Sales Tracking to Pipedrive data migrations

Answers to the questions buyers ask most during Simple Sales Tracking to Pipedrive migration scoping. Not seeing yours? Book a call.

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Most migrations land between two and three weeks for accounts under 5,000 Contacts, 2,000 Deals, and under 20 custom fields with no file attachment complications. Migrations with more than 10,000 total records, extensive custom field definitions, or file attachment sets near the 1 GB source ceiling move to four to six weeks because of iterative API polling time, custom field resolution scope, and file re-attachment overhead. The discovery and custom field resolution phase adds one to three business days to the front of the timeline before extraction begins.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Simple Sales Tracking.
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