CRM migration

Migrate from Simple Sales Tracking to HubSpot

Field-level mapping, validation, and rollback between Simple Sales Tracking and HubSpot. We move data and schema; workflows are rebuilt natively in HubSpot.

Simple Sales Tracking logo

Simple Sales Tracking

Source

HubSpot

Destination

HubSpot logo

Compatibility

100%

11 of 11

objects map 1:1 between Simple Sales Tracking and HubSpot.

Complexity

BStandard

Timeline

48–72 hours

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Simple Sales Tracking organizes sales data around Leads, Opportunities, and Accounts — a straightforward model suited to small teams tracking pipeline without heavy customization. HubSpot CRM uses Contacts, Companies, and Deals, with an additional lifecycle_stage property that tracks how prospects move from subscriber through customer. The two platforms share core object equivalents (Account ≈ Company, Contact ≈ Person, Opportunity ≈ Deal), but the field naming conventions differ and HubSpot adds its own required properties. We map Simple Sales Tracking's custom sales record fields into HubSpot custom properties, translate lead sources to HubSpot's standard list, and preserve deal stages as HubSpot deal pipeline stages. Commission tracking — a Simple Sales Tracking feature — has no direct HubSpot equivalent; we migrate commission data as a custom number field and recommend rebuilding commission calculations in HubSpot's native tools or a connected app. Workflows and automations do not migrate; these must be rebuilt in HubSpot's workflow builder after the data lands. The migration runs via HubSpot's native import API with batch processing to handle volumes efficiently, followed by a delta-pickup window to capture any records modified during cutover.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Simple Sales Tracking logo

Simple Sales Tracking

What's pushing teams away

  • Lack of native integrations with email platforms, calendars, and accounting tools forces teams to maintain workarounds that break over time.
  • No built-in marketing automation, email sequences, or lead scoring means the platform does not scale as the team grows beyond reactive tracking.
  • File storage capped at 1 GB across all users creates a hard ceiling for teams that rely heavily on document attachments.
  • Limited reporting depth compared to mid-market CRMs leaves sales managers without the drill-down analytics needed for pipeline reviews.
  • Absence of a public API changelog or versioned endpoints raises concerns about long-term data portability and integration stability.

Choosing

HubSpot logo

HubSpot

What's pulling them in

  • Lowest barrier to entry of any major CRM — the free tier with unlimited contacts lets teams validate fit before committing to a paid plan, according to G2 and Capterra reviewers.
  • Native integration between the CRM and sales engagement tools (sequences, email tracking, dialer) means no separate sync configuration, a theme across G2 Sales Hub reviews.
  • Pipeline visualization, deal tracking, and automated workflows are consistently praised as intuitive and easy to set up without developer involvement.
  • Strong onboarding for new team members — reviewers on Capterra and G2 highlight how quickly new reps become productive without formal training.
  • The HubSpot platform ecosystem (Marketing, Sales, Service, CMS hubs) allows growing companies to consolidate tools without building new integrations.

Object mapping

How Simple Sales Tracking objects map to HubSpot

Each row shows how a Simple Sales Tracking object lands in HubSpot, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Simple Sales Tracking

Contact (Person)

maps to

HubSpot

Contact

1:1
Fully supported

Simple Sales Tracking stores persons as Contacts with name, email, phone, and address fields. HubSpot Contact is the direct equivalent. Email address is the primary lookup key for owner resolution during migration. We also map the original contact creation timestamp to a custom property to retain historical context. Additionally, any phone number formatting differences are normalized before import to ensure consistency across records.

Simple Sales Tracking

Account

maps to

HubSpot

Company

1:1
Fully supported

Simple Sales Tracking Account maps directly to HubSpot Company. Company name, website, industry, and phone transfer as standard HubSpot company properties. Parent-child account hierarchies are not natively supported in Simple Sales Tracking but would map to HubSpot company associations if present.

Simple Sales Tracking

Opportunity

maps to

HubSpot

Deal

1:1
Fully supported

Simple Sales Tracking Opportunity maps to HubSpot Deal. Deal name, amount, close date, stage, and owner transfer directly. HubSpot requires a primary company association per deal — we link the deal to the matched Company record using the opportunity's account reference.

Simple Sales Tracking

Lead

maps to

HubSpot

Contact (with lifecycle stage)

1:1
Fully supported

Simple Sales Tracking Lead records route to HubSpot Contact with lifecycle_stage set to 'lead'. This preserves the record without splitting into HubSpot's separate Lead object, which is preferred for most migrations unless the team actively uses lead conversion workflows. If custom lead status values exist, we map them to corresponding HubSpot lifecycle stages during import, ensuring that downstream segmentation and automation reflect the original sales process.

Simple Sales Tracking

Task

maps to

HubSpot

Task

1:1
Fully supported

Simple Sales Tracking Tasks migrate to HubSpot Tasks. Task subject, status, priority, due date, and associated record link (Contact, Account, or Opportunity) are preserved. HubSpot Tasks do not support native recurring task patterns — recurring tasks transfer as individual instances.

Simple Sales Tracking

Appointment

maps to

HubSpot

Meeting

1:1
Fully supported

Simple Sales Tracking Appointments map to HubSpot Meetings. Start time, end time, location, subject, and associated record link transfer with original timestamps preserved. Meeting body or notes content maps to the HubSpot Meeting notes field. We also preserve any meeting description text as a separate property, and if the original appointment includes attendee information, we store it in a custom multi-email property for reference.

Simple Sales Tracking

Note

maps to

HubSpot

Note

1:1
Fully supported

Simple Sales Tracking Notes migrate to HubSpot Notes. Note title and body text transfer as HubSpot note title and body. Notes are associated to the parent Contact, Company, or Deal record based on the source link. If a note contains multiple sections or attachments, we preserve the full text and store attachment URLs in a custom property, ensuring no context is lost during the transition.

Simple Sales Tracking

Custom Sales Record Field

maps to

HubSpot

Custom Property (Contact, Company, or Deal)

1:1
Fully supported

Simple Sales Tracking custom fields attached to Contacts, Accounts, or Opportunities become HubSpot custom properties. We create the custom property in HubSpot with the matching field type before migration runs. Field type mapping: text to single-line text, number to number, date to date-time, picklist to single-option or multi-option.

Simple Sales Tracking

Lead Source

maps to

HubSpot

Lead Source (standard property)

1:1
Fully supported

Simple Sales Tracking lead sources (e.g., Website, Referral, Trade Show) map to HubSpot's standard hs_lead_source property. We build a value-by-value map for all source values present in the data. Any unmapped values are preserved as custom property notes. If a source value is missing, we flag it for review and assign a temporary placeholder until the team defines the mapping.

Simple Sales Tracking

Commission Tracking Data

maps to

HubSpot

Custom Number Property

1:1
Fully supported

Simple Sales Tracking commission percentages and assignments have no HubSpot native equivalent. We migrate commission data as a custom number field on the relevant record type. Commission calculations and automation should be rebuilt using HubSpot's workflow builder or a connected commission app post-migration.

Simple Sales Tracking

User (Owner)

maps to

HubSpot

HubSpot User

1:1
Fully supported

Simple Sales Tracking owners are resolved by email match against HubSpot users. If a Simple Sales Tracking owner email matches an existing HubSpot user, records are assigned to that user. Unmatched owners are flagged before migration so the team can either create HubSpot users or assign records to a fallback owner.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Simple Sales Tracking logo

Simple Sales Tracking gotchas

Medium

Trial import ceiling of 50 records masks true data volume

High

No public bulk export API requires iterative extraction

Medium

Custom field definitions are not exposed via a schema endpoint

Low

Activity Feed is a real-time stream with no historical query API

HubSpot logo

HubSpot gotchas

High

Marketing Contacts billing model is migration-critical

High

Feature tier gating is not visible until onboarding

Medium

Mandatory onboarding fees inflate year-one cost

Medium

HubSpot CSV importer cannot migrate engagements or attachments

Medium

Custom objects require Enterprise and a pre-existing schema

Pair-specific challenges

  • Commission tracking has no native HubSpot equivalent and requires rebuild

    Simple Sales Tracking includes a built-in commission tracking module where reps are assigned commission percentages against opportunities. HubSpot has no native commission tracking — this data does not migrate as a working feature. We transfer commission percentage values into a custom number field on the Deal record so the data is preserved for reference. Commission automation must be rebuilt in HubSpot's workflow builder, a connected commission app, or an external calculation tool. Teams relying heavily on commission data should treat this as a post-migration configuration project rather than an automated migration deliverable.

  • HubSpot lifecycle stage requires value mapping from Simple Sales Tracking lead status

    Simple Sales Tracking tracks lead status as a pick-list field on Contact records. HubSpot uses the lifecycle_stage property as a universal contact property spanning subscriber through evangelist. Migrating lead status into HubSpot lifecycle stages requires a value-by-value map: Simple Sales Tracking statuses like 'New', 'Contacted', 'Qualified' must be assigned to HubSpot lifecycle values. If Simple Sales Tracking uses custom lead status names, the mapping table must be built before migration runs. The wrong mapping causes contacts to land with incorrect lifecycle values, affecting HubSpot list segmentation and workflow triggers.

  • Custom Sales Record fields need HubSpot property creation before data lands

    Simple Sales Tracking allows custom fields to be added to Contacts, Accounts, and Opportunities without type restrictions. HubSpot requires custom properties to be created in the property settings before import, with explicit type selection (single-line text, number, date, single-checkbox, etc.). If the field type in Simple Sales Tracking doesn't map cleanly to a HubSpot type, a conversion decision is required. For example, a Simple Sales Tracking field storing multiple values in a text string needs either a multi-checkbox HubSpot property (requiring value enumeration) or a text field (losing structure). We identify all custom fields in the source account and propose HubSpot property types before migration runs.

  • HubSpot requires a primary Company association per Deal — flat accounts need pre-mapping

    Simple Sales Tracking allows an Opportunity to be linked to an Account, but the linkage model is looser than HubSpot's requirement that a Deal have a primary Company association. When migrating Deals, we must resolve which Simple Sales Tracking Account links to which HubSpot Company. If a Simple Sales Tracking Opportunity has no Account link, the Deal will be created without a primary company — this is valid in HubSpot but limits reporting and workflow capabilities. We flag orphaned opportunities before migration so the team can decide whether to create placeholder companies or manually associate the deals after import.

  • Workflows and automations in Simple Sales Tracking do not migrate and must be rebuilt

    Any workflow logic, task automation, or notification rules built in Simple Sales Tracking — such as automatic task creation when an opportunity stage changes or email alerts on deal close — have no equivalent in HubSpot's data migration. These constructs are destination-side automation, not data, and fall outside FlitStack's scope. We can export Simple Sales Tracking workflow definitions as a text reference document for the team's HubSpot admin to use when rebuilding automation in HubSpot's workflow builder. The absence of migrated workflows is disclosed upfront so teams plan for a rebuild sprint alongside or after the data migration.

Migration approach

Six steps for a successful Simple Sales Tracking to HubSpot data migration

  1. Extract and audit Simple Sales Tracking data

    FlitStack connects to Simple Sales Tracking via the API using account credentials. We pull a full export of Contacts, Accounts, Opportunities, Leads, Tasks, Appointments, Notes, and any custom field definitions. The export includes record counts, field-level null rates, and value distributions for pick-list fields. We surface duplicate records, orphaned opportunities (no account link), and custom field type information needed for HubSpot property creation.

  2. Map objects and create HubSpot custom properties

    We build the object mapping plan covering all 11 object equivalences. For custom fields in Simple Sales Tracking, we create corresponding HubSpot custom properties with matching types before any records are imported. Lead status values are mapped to HubSpot lifecycle stages per the value-mapping table. Commission fields are created as custom number properties. HubSpot pipelines and stages are configured to match Simple Sales Tracking opportunity stages where present.

  3. Resolve owners by email match

    Simple Sales Tracking owner records are matched against HubSpot users by email address. This determines which HubSpot user each Contact, Account, Opportunity, Task, and Meeting is assigned to after migration. Any Simple Sales Tracking owner with no matching HubSpot user is flagged in a pre-migration report. The team either creates HubSpot user accounts for those owners or selects a fallback owner before the migration run proceeds.

  4. Run sample migration with field-level diff

    A representative sample — typically 100 to 500 records across all object types — migrates first. We generate a field-level diff comparing each source field value against the corresponding HubSpot field value post-import. The diff confirms that lifecycle stage mapping, deal stage mapping, owner assignment, and custom property population are working as expected. You review the diff and approve before the full migration run commits.

  5. Execute full migration with delta-pickup cutover

    The full dataset migrates in batches via HubSpot's native import API. After the initial load completes, a delta-pickup window of 24 to 48 hours runs a second pass to capture any records created or modified in Simple Sales Tracking during the cutover. FlitStack generates a reconciliation report showing record counts by object, any records that failed to import, and the reason for each failure. One-click rollback is available if the reconciliation report shows unexpected gaps or data quality issues.

Platform deep dives

Context on both ends of the pair

Simple Sales Tracking logo

Simple Sales Tracking

Source

Strengths

  • Single flat price of $15/user/month with unlimited Leads, Opportunities, Contacts, Tasks, and Notes.
  • Custom Sales Record fields and custom Pipeline stage definitions allow small teams to model their exact process.
  • Multi-level user permissions support hierarchical sales team structures without requiring admin overhead.
  • Smart BCC Email integration and daily reminders provide lightweight automated nudges for reps.
  • Real-time activity feed surfaces team-wide updates without requiring a separate communication layer.

Weaknesses

  • No public rate limit documentation for the API makes it difficult to estimate migration throughput before scoping.
  • No documented bulk export endpoint means large record sets require iterative API polling during extraction.
  • File storage capped at 1 GB total per account limits the volume of document attachments that can be migrated.
  • No native email sequencing or marketing automation restricts the platform to reactive sales tracking only.
  • Language-specific API kits are limited to a small set; most integrations require custom HTTP wrapper code.
HubSpot logo

HubSpot

Destination

Strengths

  • Genuinely useful free CRM tier with no seat limit on contact records.
  • All-in-one sales engagement layer (sequences, email tracking, calling, dialer) embedded natively in the CRM, eliminating a separate integration.
  • Intuitive interface and fast onboarding for individual reps, per G2 and Capterra reviews.
  • Workflow automation triggers across contacts, deals, and tickets with a visual builder.
  • API coverage for all standard objects including custom objects at Enterprise tier.

Weaknesses

  • Pricing model is contact-based at the marketing layer — importing all records as marketing contacts can multiply the monthly bill by 4×.
  • Feature tier cliffs are frequent surprises: sequences, calling, advanced reporting, and quoting are all gated, often requiring plan upgrades mid-implementation.
  • Mandatory onboarding fees at Professional ($1,500) and Enterprise ($3,500) are not prominently disclosed on the pricing page.
  • API rate limits are restrictive for bulk migration — burst limits of 100-200 req/10sec and search endpoint limits of 4 req/sec require careful job queuing.
  • Custom objects, additional pipelines, and advanced forecasting are Enterprise-only, making cost projections difficult for growing teams.

Complexity grading

How hard is this migration?

Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Simple Sales Tracking and HubSpot.

  • Object compatibility

    B

    2 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Simple Sales Tracking: Not publicly documented.

  • Data volume sensitivity

    B

    Simple Sales Tracking doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Simple Sales Tracking to HubSpot migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Simple Sales Tracking to HubSpot data migrations

Answers to the questions buyers ask most during Simple Sales Tracking to HubSpot migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Book a free 30 minute consultation

Most Simple Sales Tracking to HubSpot migrations complete within 48 to 72 hours for accounts with fewer than 10,000 records. Larger accounts with over 50,000 records, multiple custom fields, or complex deal pipeline configurations extend to 5 to 10 days. The longest planning step is custom field type mapping and HubSpot property creation before any data is imported. Actual data movement runs in hours; the surrounding preparation and validation take the most time.

Adjacent paths

Related migrations to explore

Ready when you are

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