Helpdesk migration
Field-level mapping, validation, and rollback between Support.ly by 500apps and HubSpot Service Hub. We move data and schema; workflows are rebuilt natively in HubSpot Service Hub.
Support.ly by 500apps
Source
HubSpot Service Hub
Destination
Compatibility
10 of 12
objects map 1:1 between Support.ly by 500apps and HubSpot Service Hub.
Complexity
CModerate
Timeline
2-4 weeks
Overview
This is an urgent migration: 500apps announced a mandatory 90-day wind-down of the entire suite, including Support.ly, with no path forward on the current platform. Only roughly 15% of Support.ly's API endpoints function reliably, which means we cannot rely on standard bulk export APIs. We bridge this gap by coordinating direct data pulls through the vendor's support team alongside any working endpoints, receiving the vendor-provided file, and transforming it into HubSpot Service Hub's ticket, contact, and knowledge-base schema. We preserve ticket status, priority, channel source, timestamps, agent assignments, conversation threads, tag structures, and custom field values. We do not migrate automations, KB routing rules, or escalation workflows as code; we deliver a written inventory of every automation requiring rebuild in HubSpot's workflow builder. Knowledge base articles migrate as HubSpot help articles with category assignments. The entire engagement is treated as time-sensitive from the first discovery call because the vendor's wind-down window is fixed.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Source platform
Support.ly by 500apps platform overview
Scorecard, SWOT, gotchas, and pricing for Support.ly by 500apps.
Destination platform
HubSpot Service Hub platform overview
Scorecard, SWOT, gotchas, and pricing for HubSpot Service Hub.
Data migration guide
The complete HubSpot Service Hub migration guide
Data model, import mechanisms, field mapping strategy, pitfalls, and cutover — by the engineers running it.
Destination checklist
HubSpot Service Hub migration checklist
Pre- and post-cutover tasks for moving onto HubSpot Service Hub.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Support.ly by 500apps object lands in HubSpot Service Hub, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Support.ly by 500apps
Ticket
HubSpot Service Hub
Ticket (HubSpot Case)
1:1Support.ly Tickets map directly to HubSpot Service Hub Tickets (the underlying Salesforce Case object). We preserve ticket status (Open, Pending, Resolved, Closed), priority (Low, Medium, High, Urgent), channel source (Email, Chat, Social, Phone), and timestamps (created_at, updated_at, first_response_at). Custom ticket fields require field-level mapping against HubSpot's custom ticket property schema. Any escalation flags or SLA metadata migrate as HubSpot SLA tier assignments or custom fields. Ticket ID is preserved in a custom field source_ticket_id__c for audit trails.
Support.ly by 500apps
Customer
HubSpot Service Hub
Contact
1:1Support.ly Customer records hold contact details, email address, phone, and ticket history. We map these to HubSpot Contacts with full property preservation. The Contact is the parent record for every migrated Ticket, satisfying HubSpot's requirement that Tickets have a primary Contact. We use email address as the deduplication key during import. Any missing required HubSpot properties receive configured defaults documented in the migration spec.
Support.ly by 500apps
Company
HubSpot Service Hub
Company (HubSpot CRM Company)
1:1Support.ly Company records link multiple Customer contacts to a single organization. We map these to HubSpot CRM Companies (Accounts) and associate them with the migrated Contact records via the Company-Contact relationship. Company domain, name, and address fields transfer directly. Companies are created before Contact import so that the Association API relationship is satisfied at the moment of Contact insert.
Support.ly by 500apps
Agent
HubSpot Service Hub
User
1:1Support.ly Agent profiles store name, email, team membership, and basic assignment metadata. We map Agents to HubSpot Users by email match. Any Agent without a matching HubSpot User goes to a reconciliation queue for the customer's admin to provision before record import resumes. Agent role and permission metadata maps to HubSpot User Roles and Teams.
Support.ly by 500apps
Team
HubSpot Service Hub
Team
1:1Support.ly Teams group Agents for ticket routing. We reconstruct team membership in HubSpot by mapping agent-team relationships and assigning the corresponding team structure in HubSpot's Team settings. HubSpot's Team-based routing is configured during migration so that ticket assignment rules can reference the correct team.
Support.ly by 500apps
Conversation
HubSpot Service Hub
Ticket Conversations (Engagement/Email)
1:1Conversation threads attached to Support.ly Tickets carry message history, internal notes, timestamps, sender identity, and HTML or plain-text formatting. We migrate the full message chain into HubSpot Ticket conversations. Each message is created as a HubSpot engagement record linked to the parent Ticket. We preserve the original timestamp and sender so agent reply-order is intact. HTML formatting is preserved where HubSpot's rich text fields support it; complex HTML is flagged during discovery for manual review.
Support.ly by 500apps
Attachment
HubSpot Service Hub
File (HubSpot Files)
1:1File attachments on Support.ly Tickets are downloaded and re-uploaded to HubSpot's Files tool, then linked to the target Ticket via HubSpot's file association API. We preserve original filenames and file ordering. Any attachments exceeding HubSpot's 60 MB per-file limit are flagged during discovery with a recommended handling approach (link to external storage, resize for images).
Support.ly by 500apps
Tag
HubSpot Service Hub
Label (HubSpot Ticket Label)
1:1Support.ly Tags are a flat tagging structure applied to Tickets. We migrate tags as HubSpot Ticket Labels, preserving the full tag vocabulary so existing filters and segmentation logic continue to function. Labels migrate as a string array on each Ticket record. The customer selects whether to use HubSpot's native Label feature or a multi-select custom property during scoping.
Support.ly by 500apps
Knowledge Base Article
HubSpot Service Hub
Help Article (HubSpot Knowledge Base)
1:1Support.ly KB Articles include title, HTML body content, category assignment, and publication status (Draft, Published, Archived). We migrate article content and category assignments into HubSpot Knowledge Base articles. HTML complexity that may not render identically in HubSpot's article editor is flagged during discovery. Articles are associated with their target KB category during import. The article publish date is preserved from the source.
Support.ly by 500apps
KB Category
HubSpot Service Hub
Knowledge Base Category
1:1Support.ly KB Categories group articles for navigation. We reconstruct the category hierarchy in HubSpot's Knowledge Base settings. HubSpot uses a flat category model; any nested hierarchy from Support.ly is flattened with a naming convention that preserves the original structure (e.g., 'Parent > Child' becomes 'Parent - Child'). Articles are mapped to their target categories during import.
Support.ly by 500apps
Surveys and Feedback
HubSpot Service Hub
Customer Feedback (HubSpot Surveys or Custom Object)
lossySupport.ly Survey and feedback data attached to Tickets is mapped to HubSpot's built-in customer feedback tools or to a custom object depending on the destination plan tier. CSAT scores and response text transfer as custom properties on the Ticket. If the customer uses HubSpot's native CSAT survey feature, we map the responses into that workflow; otherwise, feedback is stored as a custom Ticket property with the original score preserved.
Support.ly by 500apps
Incident Management / Escalation Flags
HubSpot Service Hub
Ticket Priority or Custom Field
lossySupport.ly incident management flags and escalation metadata on Tickets map to HubSpot Ticket Priority values or custom fields. We preserve escalation flags as a boolean custom field escalated__c and link it to HubSpot's SLA policy configuration if the customer is on Professional or Enterprise. SLA tier assignment migrates as a lookup to HubSpot's SLA object where the destination plan supports it.
| Support.ly by 500apps | HubSpot Service Hub | Compatibility | |
|---|---|---|---|
| Ticket | Ticket (HubSpot Case)1:1 | Fully supported | |
| Customer | Contact1:1 | Fully supported | |
| Company | Company (HubSpot CRM Company)1:1 | Fully supported | |
| Agent | User1:1 | Fully supported | |
| Team | Team1:1 | Fully supported | |
| Conversation | Ticket Conversations (Engagement/Email)1:1 | Fully supported | |
| Attachment | File (HubSpot Files)1:1 | Fully supported | |
| Tag | Label (HubSpot Ticket Label)1:1 | Fully supported | |
| Knowledge Base Article | Help Article (HubSpot Knowledge Base)1:1 | Fully supported | |
| KB Category | Knowledge Base Category1:1 | Fully supported | |
| Surveys and Feedback | Customer Feedback (HubSpot Surveys or Custom Object)lossy | Fully supported | |
| Incident Management / Escalation Flags | Ticket Priority or Custom Fieldlossy | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Support.ly by 500apps gotchas
Entire platform entering mandatory 90-day wind-down
Only ~15% of API endpoints are functional
No publicly documented bulk export or migration API
Standard support response times of 24–72 hours create migration risk
Custom field schemas not publicly documented
HubSpot Service Hub gotchas
Rate limits throttle large migration API calls
Side conversations and Zendesk macros have no HubSpot equivalent
HubSpot stores ticket history as fragmented engagement objects
Custom Objects require Enterprise tier in HubSpot
Ticket pipeline stage probability values do not export cleanly
Pair-specific challenges
Migration approach
Urgent discovery and vendor export coordination
We schedule the discovery call within days of engagement — not weeks — because the 90-day wind-down window is fixed. We audit the Support.ly portal for ticket volume, conversation history, agent count, team structure, custom fields, knowledge-base article count, and any tag vocabulary. Simultaneously, we draft and submit the vendor-assisted data export request to [email protected] on the customer's behalf, setting the expectation that 500apps typically responds within 24-72 hours. We track the vendor response as a critical path dependency. The discovery output is a written migration scope including record counts, object mapping, and a confirmed vendor export date.
Custom field schema extraction
Because Support.ly does not publish custom field documentation, we ask the customer to provide a sample ticket export or screenshots of the custom field configuration during discovery. We use this sample to build the field map: identifying custom field names, data types, and values. We map each field to a HubSpot equivalent (native property or custom property) and document the transformation logic. Any fields without a clear HubSpot equivalent are flagged as candidates for a custom property or for exclusion with a documented rationale.
HubSpot Service Hub destination configuration
We configure the HubSpot Service Hub destination before data import begins. This includes enabling the Help Desk Workspace, setting up Teams to match the Support.ly team structure, configuring ticket pipelines and status values that correspond to Support.ly ticket states, and setting up User roles that reflect Support.ly agent permissions. If the customer uses HubSpot's Knowledge Base, we pre-create the category hierarchy and prepare article templates. SLA policies are configured if the destination plan supports them.
Vendor export receipt and data transformation
Upon receiving the 500apps vendor-provided export file, we validate the record counts against the discovery scope. We transform the vendor file (which may be CSV, JSON, or another structured format depending on what 500apps provides) into HubSpot's import schema. This includes mapping Support.ly field names to HubSpot property names, converting date formats, encoding HTML message bodies, and resolving any data quality issues (missing required fields, malformed email addresses, duplicate records). We produce a transformation report before any data is loaded into HubSpot.
Staged import and sandbox reconciliation
We run a staged import into HubSpot's staging environment using production-like data volume. We import in dependency order: Companies (HubSpot CRM Companies), then Contacts, then Agents as Users, then Teams, then Tickets (Cases), then Conversations (engagements), then Attachments (files), then Knowledge Base Articles, then Tags and Labels, then Custom Fields. Each phase emits a row-count reconciliation report. The customer spot-checks 25-50 records against the source and signs off before production migration begins.
Production cutover and automation handoff
We freeze writes to Support.ly during cutover and run a final delta migration of any records modified during the migration window. We enable HubSpot Service Hub as the system of record and verify ticket-contact associations, conversation thread integrity, and knowledge-base article accessibility. We deliver a written inventory of every Support.ly automation, routing rule, and escalation workflow requiring rebuild in HubSpot's workflow builder, with recommended HubSpot equivalents documented per rule. We do not rebuild automations as code inside the migration scope. We support a one-week hypercare window for reconciliation issues.
Platform deep dives
Support.ly by 500apps
Source
Strengths
Weaknesses
HubSpot Service Hub
Destination
Strengths
Weaknesses
Complexity grading
Moderate Helpdesk migration. 6 of 7 objects need a mapping; the rest are 1:1.
Overall complexity
Moderate migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Support.ly by 500apps and HubSpot Service Hub.
Object compatibility
6 of 7 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
7-object category — typical timelines run 2–7 days end-to-end.
API constraints
Support.ly by 500apps: Not publicly documented.
Data volume sensitivity
Support.ly by 500apps doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
Answers to the questions buyers ask most during Support.ly by 500apps to HubSpot Service Hub migration scoping. Not seeing yours? Book a call.
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