CRM migration
Field-level mapping, validation, and rollback between webCRM and HubSpot. We move data and schema; workflows are rebuilt natively in HubSpot.
webCRM
Source
HubSpot
Destination
Compatibility
11 of 11
objects map 1:1 between webCRM and HubSpot.
Complexity
CModerate
Timeline
2–5 days
Overview
webCRM stores contacts, companies, deals, activities, and product associations in a flexible CRM schema. Its pipeline stages are user-defined and can differ per deal — HubSpot models pipelines as a structured CRM object with stage pick-lists scoped per pipeline. The migration extracts webCRM contacts, companies, and deals via API or structured export, maps every standard field to its HubSpot equivalent, handles custom fields as HubSpot custom properties, and maps webCRM deal stage values to HubSpot deal stages. webCRM product-database entries linked to deals have no HubSpot equivalent — your team recreates the HubSpot Product Library, and we surface the product names and amounts from webCRM for that rebuild. Workflows, automations, and integrations do not migrate and must be rebuilt in HubSpot — we export workflow definitions from webCRM as a reference for your HubSpot admin. Activities (calls, emails, meetings, notes, tasks) migrate to HubSpot engagements with original timestamps and owner assignments preserved. A delta-pickup window captures any records modified in webCRM during the cutover.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a webCRM object lands in HubSpot, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
webCRM
Person (Contact)
HubSpot
Contact
1:1webCRM Person records map to HubSpot Contacts. webCRM Organisation link on the Person becomes the HubSpot primary company association. If a Person has no linked Organisation in webCRM, it lands in HubSpot as a Contact with no primary company — your team assigns it in HubSpot after migration.
webCRM
Organisation
HubSpot
Company
1:1webCRM Organisation maps directly to HubSpot Company. Company name, domain, address fields, and industry values map field-by-field. webCRM industry pick-list values are reviewed against HubSpot's default industry pick-list — non-matching values are stored as a custom property and mapped during setup.
webCRM
Deal
HubSpot
Deal
1:1webCRM Deals map to HubSpot Deals. The deal name, amount, currency, and close date migrate directly. The webCRM pipeline name is stored as a source_pipeline custom property so your team can create HubSpot pipelines matching the source structure before assigning deals.
webCRM
Deal stage
HubSpot
Deal stage
1:1webCRM deal stages are free-text per pipeline with no enforced pick-list. Each webCRM stage name maps to a corresponding HubSpot stage value by name — stages that don't exist in HubSpot yet are created as part of the pipeline setup before data loads. We validate all stage values before committing the migration.
webCRM
Product / Product reference
HubSpot
Product Library + Deal product associations
1:1webCRM's product database has no direct HubSpot equivalent. Product names and unit prices linked to webCRM deals are extracted and surfaced in the migration plan as a rebuild reference. Your team creates the HubSpot Product Library entries; we provide the mapping from webCRM product IDs to deal line items.
webCRM
Custom fields
HubSpot
Custom properties
1:1webCRM custom fields for Person, Organisation, and Deal become HubSpot custom contact/company/deal properties. Custom fields with pick-list types require value-by-value mapping against HubSpot pick-list options. We create the HubSpot custom properties before data loads so all custom field data lands in the correct fields.
webCRM
Activities (calls, emails, meetings, notes, tasks)
HubSpot
HubSpot engagements
1:1webCRM logged calls, emails, meetings, notes, and tasks migrate to HubSpot engagements with original timestamps, owners, and parent-record links preserved. Call logs and emails become HubSpot engagements logged against the Contact or Deal. Meeting records preserve start/end time and location.
webCRM
Attachments / Files
HubSpot
HubSpot Files
1:1webCRM file attachments on Person, Organisation, or Deal records are extracted and re-uploaded to HubSpot Files, then linked back to the parent record. Files are rehosted in HubSpot's file storage. There is a 25 MB per-file limit in HubSpot — files above that threshold are flagged for manual handling.
webCRM
Owner (Person)
HubSpot
HubSpot owner
1:1webCRM Person records can have an assigned owner. Owner resolution happens by matching the webCRM owner's email address to an existing HubSpot user. Unmatched owners are flagged before migration — your team either creates the HubSpot user first or assigns the records to a fallback owner.
webCRM
Currency fields
HubSpot
HubSpot deal amount + currency property
1:1webCRM stores deal amounts in multiple currencies with conversion metadata. HubSpot stores a single currency amount per deal. We preserve the original webCRM currency code and amount as custom properties on the HubSpot deal, then map the converted amount to the standard Amount field.
webCRM
webCRM system ID
HubSpot
Source_System_ID__c (custom property)
1:1The webCRM internal record ID is stored as a custom property on each HubSpot record for traceability and to support delta-run deduplication. This allows FlitStack to identify which records were already migrated during the delta-pickup window and avoid creating duplicates.
| webCRM | HubSpot | Compatibility | |
|---|---|---|---|
| Person (Contact) | Contact1:1 | Fully supported | |
| Organisation | Company1:1 | Fully supported | |
| Deal | Deal1:1 | Fully supported | |
| Deal stage | Deal stage1:1 | Fully supported | |
| Product / Product reference | Product Library + Deal product associations1:1 | Fully supported | |
| Custom fields | Custom properties1:1 | Fully supported | |
| Activities (calls, emails, meetings, notes, tasks) | HubSpot engagements1:1 | Fully supported | |
| Attachments / Files | HubSpot Files1:1 | Fully supported | |
| Owner (Person) | HubSpot owner1:1 | Fully supported | |
| Currency fields | HubSpot deal amount + currency property1:1 | Fully supported | |
| webCRM system ID | Source_System_ID__c (custom property)1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
webCRM gotchas
Automation rules are not exported or migratable
Export requires manual Overviews navigation
Delivery XML format requires transformation
HubSpot gotchas
Marketing Contacts billing model is migration-critical
Feature tier gating is not visible until onboarding
Mandatory onboarding fees inflate year-one cost
HubSpot CSV importer cannot migrate engagements or attachments
Custom objects require Enterprise and a pre-existing schema
Pair-specific challenges
Migration approach
Audit and extract webCRM data via API
FlitStack connects to webCRM using your API credentials and exports all Person, Organisation, Deal, activity, and attachment records. We generate a data inventory showing record counts per object, custom field definitions and their data types, pipeline and stage names, and any multi-currency configuration. This inventory is the basis for the field mapping plan and surfaces any anomalies — duplicate records, missing required fields, or records with no owner — before we write a single record to HubSpot.
Create HubSpot custom properties and pipelines
Before data loads, your HubSpot admin (or our team) creates the custom properties and deal pipelines needed to receive the webCRM data. We deliver a HubSpot setup checklist: a list of custom properties to create with their names, types, and pick-list options mapped from webCRM field definitions, and a pipeline structure matching your webCRM pipelines with the stage values required by the value mapping. This step ensures HubSpot is schema-ready before any data is migrated, preventing import errors from missing fields.
Resolve owners and validate field mappings
We cross-reference webCRM owner email addresses against existing HubSpot user accounts. Any owner without a matching HubSpot user is flagged in an owner-resolution report — your team creates the HubSpot user or assigns a fallback owner. Simultaneously, we validate the field mapping: standard fields are mapped automatically, custom fields are confirmed against the custom property checklist, and deal stage values are validated against the HubSpot stage pick-list. Only after owner resolution and mapping validation are confirmed does the migration proceed.
Run a sample migration with field-level diff
A representative slice — typically 100–500 records spanning contacts, companies, deals, and activities — migrates first. We generate a field-level diff comparing each source field against its destination value in HubSpot, so you can verify that stage names mapped correctly, owner assignments resolved as expected, custom property values landed in the right fields, and attachment links are intact. You review the diff and approve before the full migration commits.
Full migration with delta-pickup and post-migration audit
The full webCRM dataset loads into HubSpot in dependency order: Organisations first, then Persons, then Deals, then activities and attachments. A delta-pickup window (typically 24–48 hours) captures any records created or modified in webCRM during the cutover so HubSpot reflects webCRM's final state at go-live. After the load, FlitStack runs a record-count reconciliation and spot-checks field values. We deliver an audit log of every operation and a one-click rollback path if the reconciliation finds discrepancies that require a restart.
Platform deep dives
webCRM
Source
Strengths
Weaknesses
HubSpot
Destination
Strengths
Weaknesses
Complexity grading
Moderate CRM migration. 4 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Moderate migration
Derived from compatibility, mapping clarity, API constraints, and data volume across webCRM and HubSpot.
Object compatibility
4 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
webCRM: Not publicly documented.
Data volume sensitivity
webCRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
Answers to the questions buyers ask most during webCRM to HubSpot migration scoping. Not seeing yours? Book a call.
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