CRM migration

Migrate from Real Geeks to Twenty CRM

Field-level mapping, validation, and rollback between Real Geeks and Twenty CRM. We move data and schema; workflows are rebuilt natively in Twenty CRM.

Real Geeks logo

Real Geeks

Source

Twenty CRM

Destination

Twenty CRM logo

Compatibility

100%

12 of 12

objects map 1:1 between Real Geeks and Twenty CRM.

Complexity

BStandard

Timeline

24–48 hours of active migration time

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Real Geeks models its CRM around a lead-centric workflow: contacts (leads) with urgency tiers, status pipelines tied to transaction stages (Active, In Escrow, Closed Escrow, Dead), and a timeframe property that signals buying readiness. The platform's data export is structured around its Lead Manager, with CSV exports covering lead contact fields and basic metadata, while detailed activity history — property searches, saved listings, outreach responses — requires calls to the Real Geeks API's /activities endpoint. Custom tags attach as a list of string identifiers per lead. Twenty CRM's data model uses People as the contact object, Companies for accounts, and Opportunities for deals with a kanban pipeline keyed by stage. Custom fields are defined in Twenty's Settings → Data Model and are available across all plans including self-hosted. The migration carries every Real Geeks lead into a Twenty People record, maps the status pipeline to Twenty Opportunity stage values, surfaces urgency as a custom select field, and resolves Real Geeks owner email addresses to Twenty workspace members. Activity history from the API populates Twenty Tasks and Notes linked to the relevant People record. Custom tags are preserved as a custom field (multi-select) on the People object. Drip campaigns, SMS auto-responders, and Real Geeks workflow rules do not migrate — Twenty's workflow builder requires a rebuild from exported configuration. FlitStack sequences the load so Companies exist before People (Twenty requires companyId on Person records), and Opportunities are loaded last so the foreign keys resolve correctly.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Real Geeks logo

Real Geeks

What's pushing teams away

  • The sticker price of $299/month understates actual costs; add-ons for Geek AI, MLS feeds, and PPC ad spend routinely push total spend to $800/month or higher for solo agents.
  • Multiple reviewers report a difficult cancellation process requiring persistent phone calls and email follow-up, with some agents paying for months before accounts close.
  • Lead quality is inconsistent; rural agents and those outside major metros report receiving incomplete or low-intent leads despite promises of consistent volume.
  • The interface is described as dated and slow-loading, with a steep learning curve that requires formal training before agents become productive.
  • Customer support quality varies widely; some agents report helpful interactions while BBB complaints detail misleading sales tactics and unresponsive assistance.

Choosing

Twenty CRM logo

Twenty CRM

What's pulling them in

  • Top open-source CRM on GitHub with 40.6K stars, giving teams full source code access and infrastructure ownership without per-feature licensing surprises.
  • Free self-hosting under AGPL-3.0 means unlimited users and custom objects for the cost of cloud infrastructure alone, typically $20–100/month.
  • Pricing page explicitly mocks competitors for charging add-on fees for API access, webhooks, and workflows — transparency that resonates with RevOps teams burned by Salesforce.
  • Unlimited custom objects and fields with no price impact, letting teams shape the data model to their business rather than forcing business into rigid schemas.
  • Modern TypeScript/React/PostgreSQL stack means developer-led teams can extend, self-host, or integrate without fighting legacy architecture.

Object mapping

How Real Geeks objects map to Twenty CRM

Each row shows how a Real Geeks object lands in Twenty CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Real Geeks

Lead (contact)

maps to

Twenty CRM

People

1:1
Fully supported

Real Geeks lead contact records map directly to Twenty People. Every Real Geeks contact field (name, email, phone, address) populates the corresponding Twenty People field. The People record is the primary entity — Real Geeks does not separate contacts from leads; both live in the same Lead Manager object.

Real Geeks

Lead.status (pipeline)

maps to

Twenty CRM

Opportunity.stage

1:1
Fully supported

Real Geeks lead status values (Active, In Escrow, Closed Escrow, Dead, Cancelled) map to Twenty Opportunity stage pick-list values. The migration plan defines the stage mapping before import so status integrity is preserved. Closed Escrow and Dead map to Twenty's Closed Won and Closed Lost respectively. Cancelled maps to a custom Closed Cancelled stage if configured.

Real Geeks

Lead.urgency

maps to

Twenty CRM

People (custom field Urgency__c)

1:1
Fully supported

Real Geeks urgency tiers (Cold, Warm, Hot, Contacted, Not Contacted) and any custom urgency values added by the admin have no Twenty native equivalent. We create a custom select field (Urgency__c) on the People object in Twenty's Settings → Data Model before migration. Each urgency value in Real Geeks maps to the corresponding label in the new field.

Real Geeks

Lead.timeframe

maps to

Twenty CRM

Opportunity (custom field Buying_Timeframe__c)

1:1
Fully supported

Real Geeks timeframe (Immediately, 1 Week, 2-4 Weeks, etc.) signals buying readiness. Twenty has no native timeframe field on Opportunities. We create a custom select field (Buying_Timeframe__c) and map each Real Geeks value verbatim. CloseDate on the Twenty Opportunity captures the date dimension separately.

Real Geeks

Lead.tags

maps to

Twenty CRM

People (custom field Lead_Tags__c)

1:1
Fully supported

Real Geeks tags are free-form string identifiers attached to leads — no controlled vocabulary. We create a custom multi-select field (Lead_Tags__c) on People. All tags from a Real Geeks lead are collected and stored as selected values in the multi-select field, preserving the full tag set per contact.

Real Geeks

Lead.notes

maps to

Twenty CRM

Note

1:1
Fully supported

Real Geeks notes on each lead transfer to Twenty Note records linked to the corresponding People record. The note body carries the full text content from Real Geeks. Notes are imported after People records exist so the foreign key resolves correctly during the migration run.

Real Geeks

Company (Real Geeks association)

maps to

Twenty CRM

Company

1:1
Fully supported

Real Geeks allows linking a lead to a company record (via the lead's company name field). Those company names are created as Twenty Company records first, then linked to People via companyId on the Person import. Real Geeks does not expose a separate Companies export — company data is inferred from the lead records.

Real Geeks

Owner (assigned agent)

maps to

Twenty CRM

WorkspaceMember

1:1
Fully supported

Real Geeks owner assignment is stored as a user reference on each lead. We resolve owner email addresses against Twenty workspace members by email match. Unmatched owners are flagged before migration so your team can pre-invite them to Twenty. Leads without a resolvable owner assign to a designated fallback workspace member.

Real Geeks

Activity history (API)

maps to

Twenty CRM

Task / Note

1:1
Fully supported

Real Geeks /activities API returns property search events, listing views, and outreach timestamps. Each activity maps to a Twenty Task (for outreach events: calls, emails, follow-ups) or a Note (for property search context). Tasks carry subject, due date, and assignee; Notes carry body text with the activity detail. Both link back to the relevant People record.

Real Geeks

Custom field (any custom property on lead)

maps to

Twenty CRM

Custom field (same name)

1:1
Fully supported

Any custom properties added to Real Geeks lead records (beyond the standard fields) are enumerated during the discovery phase. Each custom field is created in Twenty's Settings → Data Model before import, with the field type chosen to match the data (text, number, select, etc.). Custom field values transfer verbatim on migration.

Real Geeks

Lead source / lead source detail

maps to

Twenty CRM

Custom field on People (Lead_Source__c)

1:1
Fully supported

Real Geeks tracks where a lead originated (website, PPC, referral, etc.). We capture this as a custom text or select field (Lead_Source__c) on the People record. If the source detail field is populated in Real Geeks, it populates alongside the primary source in the custom field for complete attribution.

Real Geeks

Last communication date

maps to

Twenty CRM

Note (custom linked date)

1:1
Fully supported

Real Geeks stores a last communication date on leads. Twenty Tasks track follow-up activity but does not have a dedicated last-contacted date. We preserve the Real Geeks last communication date as a custom datetime field (Last_Contact_Date__c) on the People record for reporting continuity.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Real Geeks logo

Real Geeks gotchas

High

CSV export omits activity and behavioral history

High

No bulk API — large databases require per-record calls

Medium

Outgoing API requires a publicly accessible webhook endpoint

Medium

Billing cancellation requires direct support contact

Low

Mailchimp and third-party integrations validate email independently

Twenty CRM logo

Twenty CRM gotchas

High

Import order is enforced and critical

High

Export limited to 20,000 records and visible columns only

Medium

Soft-deleted records count toward uniqueness and trigger restores

Medium

API rate limits cap at 200 req/min on Organization tier

Low

No native email sequences — follow-up cadences require external tools

Pair-specific challenges

  • Real Geeks activity history requires API calls, not CSV export

    The standard Real Geeks CSV export covers lead contact fields, status, urgency, notes, and tags. It does not include the activity history that Real Geeks tracks internally — property searches, listing views, outreach events. That data lives in the Real Geeks /activities API endpoint, which requires an authenticated API call per lead. We pull that data during migration so activity context transfers to Twenty Tasks and Notes. Without the API pull, only the static CSV fields migrate, and activity history is lost.

  • Real Geeks lead status pipeline does not auto-map to Twenty Opportunity stages

    Real Geeks uses five fixed status values tied to real estate transaction stages: Active, In Escrow, Closed Escrow, Dead, and Cancelled. Twenty's Opportunity stage pick-list is configurable but defaults to a sales-cycle model (New, Qualified, Proposal Sent, etc.). We create a custom stage mapping during planning — Closed Escrow does not automatically become Closed Won in Twenty, and Dead does not automatically become Closed Lost without explicit mapping. The mapping is delivered in the migration plan before any data loads, but your team needs to confirm which Twenty stage each Real Geeks status corresponds to.

  • Real Geeks company associations are implicit, not explicit objects

    Real Geeks links a lead to a company via the lead's company name text field — it does not expose a separate Companies table in its standard export. We infer companies from lead records and create Twenty Company records before loading People, then link them via companyId. If the same company appears under slightly different names across leads (e.g., 'Acme Corp' vs 'Acme Corporation'), we deduplicate based on domain match if available, or flag for your team to resolve.

  • Real Geeks drip campaigns and SMS auto-responders have no migration path to Twenty

    Real Geeks drip campaigns, SMS auto-responders, and lead nurturing sequences are configured inside the Real Geeks Lead Manager and are not accessible via export or API. This means there is no automated path to transfer these automation workflows to Twenty. Twenty's workflow builder (available on Professional and Organization cloud plans; limited to 6 workflows on self-hosted) must be rebuilt from exported workflow definitions. We export the campaign configuration as a reference document for your Twenty admin to use when recreating the sequences.

  • Twenty self-hosted requires users to accept workspace invitations before import

    Twenty's import system requires workspace members to exist and accept invitations before user references on records can resolve correctly. If your Real Geeks owner assignments point to agents who have not yet joined your Twenty workspace, those records will link to a fallback owner rather than the intended assignee. We flag all unresolved owner references before the full migration so your team can send invitations and confirm acceptance before cutover to ensure proper owner assignment throughout your migrated data.

Migration approach

Six steps for a successful Real Geeks to Twenty CRM data migration

  1. Discover Real Geeks data inventory and API surface

    FlitStack pulls the full Real Geeks lead CSV export covering all standard fields, notes, and tags. Separately, we call the Real Geeks /activities API to capture property search events, listing views, and outreach history per lead. We enumerate custom fields configured in the Real Geeks Lead Manager. This inventory drives the complete field mapping plan delivered before any data moves.

  2. Configure Twenty workspace schema

    Before importing data, your Twenty admin (or our team) creates the custom fields identified in the discovery phase. This includes Urgency__c on People, Buying_Timeframe__c on Opportunity, Lead_Tags__c as multi-select on People, Lead_Source__c, Last_Contact_Date__c, Original_Create_Date__c, and Source_System_ID__c. We also configure the Opportunity stage pick-list values to match the Real Geeks status pipeline mapping agreed in the planning phase. All custom fields must exist in Twenty before the CSV import runs.

  3. Build Companies before People, People before Opportunities

    Twenty's import system requires the 'one' side of relationships to exist before the 'many' side. We sequence the migration: Companies first (deduplicated from lead company_name values), then People (linked to Companies via companyId), then Opportunities (linked to People and Companies). Activity history (Tasks and Notes) loads after People so foreign keys resolve correctly. Custom fields on People and Opportunity objects are created before their respective imports.

  4. Resolve owner assignments by email to Twenty workspace members

    Real Geeks owner email addresses are matched against Twenty workspace members by email lookup. Any owner without a corresponding Twenty account is flagged with their Real Geeks record count so your team can send invitations before the migration runs. Unresolved records assign to a designated fallback workspace member to prevent records landing without an owner in Twenty after migration completes.

  5. Run a sample migration with field-level validation

    A representative slice — typically 200–500 records spanning different urgency tiers, status values, and activity levels — migrates first as a validation step. We generate a field-level diff showing source values against the imported Twenty records so you can verify urgency mapping, status-to-stage mapping, tag preservation, and activity history transfer accuracy before the full migration run commits any data.

  6. Full migration with delta-pickup and audit log

    The full migration loads all Real Geeks leads, company associations, activity history, and custom field values into Twenty. A delta-pickup window (typically 24 hours) captures any new records or status changes made in Real Geeks during cutover. FlitStack produces an audit log of every record written, and one-click rollback is available if reconciliation identifies a mismatch. Real Geeks drip campaigns and SMS auto-responders are exported as a rebuild reference document for your Twenty admin.

Platform deep dives

Context on both ends of the pair

Real Geeks logo

Real Geeks

Source

Strengths

  • IDX website bundled with CRM means lead source and CRM record are natively connected from day one.
  • Real estate-specific data model (urgency, timeframe, property searches) gives agents immediate context that generic CRMs cannot replicate.
  • Built-in Facebook and Google advertising tools let teams run paid lead gen without exporting to a separate ad platform.
  • Per-user pricing drops sharply at scale, making it cost-competitive for teams of 10 or more agents.
  • Real Geeks University and a Mastermind Group provide structured onboarding paths that some agents find valuable.

Weaknesses

  • Native CSV export omits comprehensive activity history, requiring API calls to reconstruct a full behavioral timeline.
  • The platform has no documented bulk API; large migrations must loop through individual lead records which is slower and more prone to rate-limit issues.
  • Drip campaign automation logic cannot be exported; every workflow must be manually rebuilt on the destination platform.
  • Cancellation requires direct contact with billing support and has been reported as a multi-week process.
  • No native two-way sync with popular platforms; integrations like Real Geeks-to-Realvolve are one-directional.
Twenty CRM logo

Twenty CRM

Destination

Strengths

  • AGPL-3.0 open-source license with full source code on GitHub — no vendor lock-in, no sunset risk.
  • Unlimited users and unlimited custom objects on self-hosted, with no feature gating based on headcount.
  • REST and GraphQL APIs available on all paid tiers, not locked behind an enterprise add-on fee.
  • MCP server and webhooks shipped as standard features, not premium upgrades.
  • Modern PostgreSQL-backed data model that developer teams can query, extend, and self-host.

Weaknesses

  • Recent v1.0 release means limited production hardening compared to CRMs with multi-year operational track records.
  • No native email sequencing or sales engagement tools — follow-up cadences require a separate platform.
  • No native two-way email sync or inbox integration, requiring third-party connectors for full activity logging.
  • Self-hosting 'free' pricing hides real infrastructure and DevOps costs that stack up over time.
  • Workflow automation is functional but lacks the complexity needed for sophisticated multi-step sales motions.

Complexity grading

How hard is this migration?

Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Real Geeks and Twenty CRM.

  • Object compatibility

    B

    1 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Real Geeks: Not publicly documented.

  • Data volume sensitivity

    B

    Real Geeks doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Real Geeks to Twenty CRM migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Real Geeks to Twenty CRM data migrations

Answers to the questions buyers ask most during Real Geeks to Twenty CRM migration scoping. Not seeing yours? Book a call.

Can't find your answer?

Walk through your Real Geeks to Twenty CRM migration with a real engineer — 30 minutes, free, written quote within 24 hours.

Book a free 30 minute consultation

Most Real Geeks-to-Twenty migrations complete in 24–48 hours of active migration time for under 25,000 records. The longest planning step is confirming the Real Geeks status-to-Twenty-Opportunity-stage mapping and creating custom fields in Twenty before data loads. Larger databases with extensive activity history pulled from the Real Geeks API extend the timeline to 5–8 days, including test migration and delta-pickup validation.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Real Geeks.
Land in Twenty CRM, intact.

Tell us record counts and timeline. We'll come back with a written quote inside 1 business day — no commitment, no sales pitch.

Accuracy guarantee Rollback included Quote in 1 business day