CRM migration

Migrate from Real Intelligence to Freshsales

Field-level mapping, validation, and rollback between Real Intelligence and Freshsales. We move data and schema; workflows are rebuilt natively in Freshsales.

Real Intelligence logo

Real Intelligence

Source

Freshsales

Destination

Freshsales logo

Compatibility

92%

11 of 12

objects map 1:1 between Real Intelligence and Freshsales.

Complexity

BStandard

Timeline

48–72 hours

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Real Intelligence typically stores CRM data using a flat contact-and-deal model with limited pipeline branching. Freshsales uses a Lead-to-Contact-to-Account-to-Deal hierarchy with separate objects for each stage. The migration requires splitting merged contact-company records into proper Account lookups, mapping Real Intelligence deal stages to Freshsales pipeline stages, and resolving owner assignments by email match against Freshsales user accounts. Custom properties from Real Intelligence migrate as Freshsales custom fields on the equivalent object. Workflows, automation sequences, and email templates do not transfer — FlitStack AI exports workflow definitions as a rebuild reference for your Freshsales admin. The migration uses Freshsales Bulk API for leads, contacts, accounts, and deals, with standard API calls for custom objects and attachments. A 24–48 hour delta-pickup window captures any records modified during the cutover period. Freshsales Pro plan and above supports advanced lead scoring and territory management that may require Freshsales-side configuration after migration completes. Additionally, Real Intelligence record ownership metadata is preserved through email-based user matching, ensuring accountability and audit trails remain intact throughout the transition process.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Real Intelligence logo

Real Intelligence

What's pushing teams away

  • Hard dependency on Salesforce — teams without Salesforce licences cannot use any Real Intelligence product, forcing a separate Salesforce purchase before adoption.
  • Pricing is fully sales-led with no public tiers — Real Intelligence directs visitors to 'book a FREE strategy call' for any pricing inquiry.
  • Smaller ISV scale compared to top-tier Salesforce ISVs means fewer trained implementation partners outside the vendor's four-city footprint.
  • Real Bots and broader AI voice assistant capability is newer than the property/event modules, so feature maturity varies across the product family.
  • Layered AppExchange + ISV/OEM licensing creates procurement complexity for buyers who must reconcile Salesforce licence costs with the Real Intelligence subscription.

Choosing

Freshsales logo

Freshsales

What's pulling them in

  • Lowest barrier to entry among major CRMs — the free tier supports up to 3 users and includes core CRM functionality before committing to per-seat pricing.
  • Built-in chat, email, and phone reduce reliance on third-party integrations for basic sales communication and contact management.
  • Freddy AI contact scoring and deal insights are included on Pro plans at a lower price than comparable HubSpot tiers.
  • Kanban pipeline views across Contacts, Accounts, and Deals provide visual deal management without requiring custom configuration.
  • Integration with the broader Freshworks ecosystem (Freshdesk, Freshchat, Freshservice) reduces tool sprawl for teams already using Freshworks.

Object mapping

How Real Intelligence objects map to Freshsales

Each row shows how a Real Intelligence object lands in Freshsales, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Real Intelligence

Contact

maps to

Freshsales

Contact

1:1
Fully supported

Real Intelligence contacts migrate to Freshsales Contacts with direct field mapping. Email serves as the primary deduplication key. Contacts without a company association in Real Intelligence create standalone Freshsales Contacts with no AccountId link. All contact phone numbers, job titles, and address fields map directly to corresponding Freshsales Contact fields, preserving the complete contact profile during migration.

Real Intelligence

Contact (prospect status)

maps to

Freshsales

Lead

1:many
Fully supported

Real Intelligence records marked as prospects or unqualified contacts split to Freshsales Leads. Lead conversion in Freshsales creates Account, Contact, and optionally Deal records. The split preserves source lifecycle data in a custom field for reporting continuity. Lead status values map to Freshsales predefined statuses (New, Contacted, Qualified, Converted) with original values retained in a custom field for historical analysis.

Real Intelligence

Company

maps to

Freshsales

Account

1:1
Fully supported

Real Intelligence company records map directly to Freshsales Accounts. Company hierarchy (parent-subsidiary relationships) migrate using Freshsales Parent Account field. Multi-company associations on Real Intelligence contacts surface as Freshsales Account Contact Relationships. Industry classification and employee count data transfer directly, with annual revenue preserved in the standard Freshsales Annual Revenue field.

Real Intelligence

Deal

maps to

Freshsales

Deal

1:1
Fully supported

Real Intelligence deals map to Freshsales Deals with stage mapping validated against the target pipeline configuration. If Real Intelligence uses multiple deal stages beyond Freshsales default pipeline capacity, additional pipelines are created in Freshsales before migration. Deal amounts, close dates, and probability percentages transfer directly, with owner assignments resolved via email matching to Freshsales user accounts.

Real Intelligence

Pipeline

maps to

Freshsales

Pipeline

1:1
Fully supported

Real Intelligence pipeline definitions become Freshsales Pipelines. Each pipeline in Real Intelligence requires a corresponding named pipeline in Freshsales. Pipeline stage order and probability values are mapped value-by-value during migration. Stage names are preserved as configured in Freshsales Admin, with probability weights applied from the source Real Intelligence pipeline definition.

Real Intelligence

Activity (calls, emails, meetings)

maps to

Freshsales

Sales Activities (Tasks, Appointments)

1:1
Fully supported

Real Intelligence call logs migrate as Freshsales Tasks with Type='Call'. Email activities become Tasks with Type='Email'. Meeting records map to Freshsales Appointments preserving original start time, duration, and attendee data. Activity owner assignments resolve via email match to Freshsales users, with unresolved owners flagged for admin review.

Real Intelligence

Note

maps to

Freshsales

Note

1:1
Fully supported

Notes migrate to Freshsales Notes attached to the parent record (Contact, Account, or Deal). Rich-text formatting in Real Intelligence notes is preserved. Notes created by specific users link to the corresponding Freshsales user where email-match succeeds. Attachments within notes are extracted and re-uploaded as separate Freshsales Files linked to the parent record.

Real Intelligence

Custom Property (Contact)

maps to

Freshsales

Custom Field (Contact)

1:1
Fully supported

Real Intelligence custom contact properties become Freshsales Contact custom fields. Field type mapping converts pick-lists to Freshsales dropdown fields, date fields to date pickers, and numeric fields to number fields. Freshsales Enterprise plan required for advanced custom field types. Required field settings are preserved, and default values transfer where configured in Real Intelligence.

Real Intelligence

Custom Property (Deal)

maps to

Freshsales

Custom Field (Deal)

1:1
Fully supported

Real Intelligence deal-level custom properties migrate as Freshsales Deal custom fields. Stage-related custom properties (e.g., probability overrides, custom milestone fields) map directly if Freshsales supports the field type, otherwise stored as text fields. Currency-formatted values convert to numeric fields with currency metadata preserved in Freshsales Deal Amount settings.

Real Intelligence

Product

maps to

Freshsales

Product

1:1
Fully supported

Real Intelligence product catalog items map to Freshsales Products with SKU, pricing, and description fields preserved. Product associations on deals migrate as Deal Products linked to the migrated Product records. Product images stored in Real Intelligence upload to Freshsales Files and associate with the corresponding Product record.

Real Intelligence

User / Owner

maps to

Freshsales

User

1:1
Fully supported

Real Intelligence user records are matched to Freshsales users by email address. Unmatched owners are flagged before migration commits — teams either invite the user to Freshsales first or assign records to a fallback owner designated by the admin. User role and permission settings require manual configuration in Freshsales Admin post-migration, as these are platform-specific security settings.

Real Intelligence

Attachment / File

maps to

Freshsales

File

1:1
Fully supported

Real Intelligence file attachments re-upload to Freshsales Files attached to the parent record. File size limits apply — Freshsales supports up to 40MB per attachment. Inline images in notes are extracted and rehosted as separate file attachments. File metadata including original filename and upload timestamp are preserved in Freshsales File records.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Real Intelligence logo

Real Intelligence gotchas

High

Salesforce dependency is a hard prerequisite for any Real Intelligence product

High

Custom CAD floor plan files require separate binary migration

Medium

Real Bots AI voice agent state is not exportable

Medium

MyQR app QR codes are tied to vendor infrastructure

Low

Real Events QR scanner integration requires Salesforce mobile app or vendor-issued device

Freshsales logo

Freshsales gotchas

Medium

Freddy AI is Pro-tier only despite heavy marketing

High

Post-migration emails and sequences are disabled

Medium

Bot session credits are a one-time 500-session allocation

Medium

Phone credits charged per minute with no cap

Low

File storage limits scale with plan tier

Pair-specific challenges

  • Lead conversion field mapping resets custom contact properties

    Freshsales enforces field mapping during lead conversion — when a Lead converts to Contact, Account, and Deal, the field mappings defined in Freshsales Admin Settings determine what transfers. Real Intelligence custom contact properties that lack a corresponding mapping in Freshsales get silently dropped at conversion time. FlitStack AI captures all Real Intelligence custom property values on the Contact record before conversion, then re-populates them post-conversion using Freshsales custom field API calls. This two-step approach preserves data that would otherwise be lost in the conversion workflow.

  • Freshsales bulk import caps at 25,000 records per batch

    Freshsales limits instantaneous imports to 25,000 records per batch using their standard import wizard. Real Intelligence instances with large data volumes (50,000+ contacts or deals) exceed this limit and require off-peak batch processing. FlitStack AI manages batch segmentation and off-peak scheduling, typically completing larger imports within 1–2 business days. The Freshsales API rate limits apply per minute, not per day, so batch processing distributes load without exceeding limits. For datasets approaching 100,000 records, FlitStack AI schedules migration jobs during off-peak hours to optimize API throughput and minimize queuing delays.

  • Multiple pipelines require pre-creation before migration

    Freshsales does not auto-create pipelines during import — the pipeline must exist in Freshsales before deals can be assigned to it. Real Intelligence setups with multiple named pipelines require Freshsales admin pre-creation of each pipeline with matching stage configurations. FlitStack AI delivers a pipeline-setup checklist as part of the migration plan so Freshsales admins can create pipelines before the migration run. Deals without a valid pipeline assignment land in the default pipeline during migration.

  • Custom modules require Freshsales Enterprise plan

    Real Intelligence custom objects do not automatically map to Freshsales custom modules — custom modules are only available on Freshsales Enterprise plan ($59/user/month). Teams on Growth or Pro plans must choose between migrating custom object data as custom fields on standard objects or upgrading to Enterprise. FlitStack AI documents which custom objects require Enterprise plan access and provides the custom field mapping alternative as a fallback for non-Enterprise targets. During the audit phase, FlitStack AI identifies all custom object schemas and recommends the most data-preserving migration path based on your current Freshsales subscription tier.

  • Email activities do not migrate from Freshsales native import

    Freshsales standard import wizard does not support email activity migration — email history associated with contacts remains in Real Intelligence unless accessed via API. FlitStack AI uses Freshsales API to recreate email activity records with subject, timestamp, and owner data. Email body content may require additional Freshsales storage configuration depending on volume. Teams should audit email data importance before migration to determine if the API-based recreation effort is warranted. Note that Freshsales email storage limits apply, and extremely large email archives may require compression or selective migration based on date ranges.

Migration approach

Six steps for a successful Real Intelligence to Freshsales data migration

  1. Audit Real Intelligence data model and Freshsales target schema

    FlitStack AI connects to Real Intelligence via API to enumerate all custom properties, pipeline configurations, user accounts, and relationship structures. Simultaneously, we inspect the target Freshsales account to identify existing custom fields, pipeline stages, and user list. The audit output is a gap analysis: which Real Intelligence fields have direct Freshsales equivalents, which require custom field creation, and which require transformation logic. This step typically takes 2–4 business days and requires read-only API credentials for both platforms.

  2. Create Freshsales custom fields and pipelines

    Based on the gap analysis, FlitStack AI generates a Freshsales setup specification: custom field definitions with correct types, pipeline names with stage configurations, and owner assignment rules. Your Freshsales admin creates these elements before the migration run. We provide step-by-step instructions and validate the setup via Freshsales API to confirm fields and pipelines exist before data movement begins. This step typically requires 1–3 days of Freshsales admin effort.

  3. Run sample migration with field-level diff

    A representative sample (typically 200–500 records spanning contacts, accounts, deals, and activities) migrates first. FlitStack AI generates a field-level diff comparing source values against destination values, identifying any mapping gaps or transformation errors. You review the diff and approve before the full migration commits. Sample migration plus review cycle takes 1–2 business days. Any mapping corrections are applied to the full migration configuration before the production run.

  4. Execute full migration with delta-pickup window

    Full data migration runs against Freshsales using Bulk API for standard objects and REST API for custom objects and attachments. A delta-pickup window (typically 24–48 hours) runs in parallel, capturing any Real Intelligence records modified during the cutover period. Audit logs record every record created, updated, or skipped. After migration completes, FlitStack AI generates a reconciliation report showing record counts by object, mapping success rates, and any records that require manual review.

  5. Validate migration and provide rollback capability

    Post-migration validation compares record counts and field completeness between Real Intelligence and Freshsales. FlitStack AI surfaces any discrepancies (duplicate detection, missing associations, owner resolution failures) for your team to resolve. One-click rollback is available within 48 hours of migration completion — this reverts the Freshsales instance to its pre-migration state if critical issues are discovered. After rollback window closes, the Freshsales instance is the active system of record and Real Intelligence can be decommissioned.

Platform deep dives

Context on both ends of the pair

Real Intelligence logo

Real Intelligence

Source

Strengths

  • Salesforce ISV/OEM model leverages existing Salesforce identity, security, and reporting.
  • Multi-product family covers property, event, product, and AI voice capabilities under one vendor.
  • Native CAD floor plan integration via Real Floorplan is unusual in Salesforce ISV ecosystem.
  • Strong reference customers (Columbia University, Coldwell Banker, Intero, Alain Pinel).
  • Four-region presence (Silicon Valley, Las Vegas, London, Japan) supports global rollouts.

Weaknesses

  • Hard Salesforce dependency restricts addressable market to existing Salesforce customers.
  • No public pricing on realintelligence.com or AppExchange — all quotes require sales contact.
  • Smaller scale versus top Salesforce ISVs means thinner partner ecosystem outside vendor cities.
  • Newer Real Bots voice AI product has less maturity than property/event modules.
  • Layered licensing (Salesforce + Real Intelligence) creates procurement complexity.
Freshsales logo

Freshsales

Destination

Strengths

  • Generous free tier for small teams with core CRM functionality without per-seat costs.
  • All-in-one sales CRM with built-in telephony, chat, and email reducing third-party tool dependency.
  • Freddy AI contact scoring and deal predictions available on Pro tier.
  • Multiple pipeline views with Kanban and list options across all plans.

Weaknesses

  • Reports lack depth compared to competitors like HubSpot, with limited customization options.
  • Integration setup is poorly documented with no clear guides for connecting third-party tools.
  • AI features gated behind $39/user/month Pro tier despite marketing emphasis on Freddy AI.
  • Bot sessions limited to 500 one-time allocation with no monthly refresh.

Complexity grading

How hard is this migration?

Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Real Intelligence and Freshsales.

  • Object compatibility

    B

    2 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Real Intelligence: Inherits Salesforce API governor limits — typically 15,000 API calls per 24h for Enterprise Edition (varies by edition and add-on licensing)..

  • Data volume sensitivity

    A

    Real Intelligence exposes a bulk API — large-volume migrations stream efficiently.

Estimator

Estimate your Real Intelligence to Freshsales migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Real Intelligence to Freshsales data migrations

Answers to the questions buyers ask most during Real Intelligence to Freshsales migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Book a free 30 minute consultation

Most Real Intelligence to Freshsales migrations complete in 48–72 hours of clock time for datasets under 50,000 total records. Larger volumes exceeding 250,000 records or setups with extensive custom objects extend to 5–10 days. Pipeline pre-creation and custom field setup add 1–3 days of admin effort before migration execution begins. The longest planning step is usually mapping Real Intelligence custom properties to Freshsales custom fields — we handle this during the audit phase before any data moves.

Adjacent paths

Related migrations to explore

Ready when you are

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