CRM migration

Migrate from Real Intelligence to HighLevel

Field-level mapping, validation, and rollback between Real Intelligence and HighLevel. We move data and schema; workflows are rebuilt natively in HighLevel.

Real Intelligence logo

Real Intelligence

Source

HighLevel

Destination

HighLevel logo

Compatibility

100%

11 of 11

objects map 1:1 between Real Intelligence and HighLevel.

Complexity

BStandard

Timeline

48–72 hours

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Real Intelligence stores CRM data in a Contact-Company-Deal object model with pipeline stages and custom objects. HighLevel uses an equivalent Contact-Company-Opportunity structure with its own Pipeline and Stage system, plus a Custom Objects API for extending the schema. FlitStack AI connects to Real Intelligence via its API (read-only scoped access) and maps each record to the corresponding HighLevel object — contacts become HighLevel Contacts, companies become HighLevel Companies, and deals map to HighLevel Opportunities with pipeline and stage assignment preserved. Custom properties in Real Intelligence translate to either HighLevel native fields or Custom Object fields depending on field type. Activities such as calls, emails, and notes migrate as HighLevel Tasks with original timestamps and owner links intact. HighLevel's Workflow automations are a separate configuration layer that cannot be migrated — FlitStack exports your Real Intelligence automation definitions as a rebuild reference for your HighLevel admin. The migration runs against HighLevel's Bulk API where record volumes permit, with a delta-pickup window capturing any Real Intelligence changes during cutover.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Real Intelligence logo

Real Intelligence

What's pushing teams away

  • Hard dependency on Salesforce — teams without Salesforce licences cannot use any Real Intelligence product, forcing a separate Salesforce purchase before adoption.
  • Pricing is fully sales-led with no public tiers — Real Intelligence directs visitors to 'book a FREE strategy call' for any pricing inquiry.
  • Smaller ISV scale compared to top-tier Salesforce ISVs means fewer trained implementation partners outside the vendor's four-city footprint.
  • Real Bots and broader AI voice assistant capability is newer than the property/event modules, so feature maturity varies across the product family.
  • Layered AppExchange + ISV/OEM licensing creates procurement complexity for buyers who must reconcile Salesforce licence costs with the Real Intelligence subscription.

Choosing

HighLevel logo

HighLevel

What's pulling them in

  • Agencies choose HighLevel to consolidate CRM, email, SMS, scheduling, and funnels into one subscription, eliminating monthly bills for five to ten separate SaaS tools they previously stitched together.
  • The flat-rate pricing model bills per sub-account rather than per contact, so growing a contact database from 1,000 to 100,000 records does not trigger a billing surprise—a common pain point avoided by migrating customers.
  • White-label and sub-account capabilities let agencies resell HighLevel access to their own clients, turning a software cost center into a recurring revenue stream that justifies the subscription.
  • The platform ships a 14-day free trial with no credit card required, giving teams a low-friction entry point to validate fit before committing to the $97/month Starter tier.
  • Marketing agencies managing multiple client accounts use sub-accounts to maintain data isolation per client while operating under a single agency billing relationship with HighLevel.

Object mapping

How Real Intelligence objects map to HighLevel

Each row shows how a Real Intelligence object lands in HighLevel, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Real Intelligence

Contact

maps to

HighLevel

Contact

1:1
Fully supported

Real Intelligence Contact records map directly to HighLevel Contacts. Email, phone, name, address, and custom contact properties migrate to corresponding HighLevel contact fields. Owner resolution matches by email against HighLevel user accounts — unmatched owners flag for admin assignment before the full run.

Real Intelligence

Company

maps to

HighLevel

Company

1:1
Fully supported

Real Intelligence Company records map to HighLevel Companies. Company name, domain, industry, employee count, and revenue fields migrate directly. Parent-child company hierarchies in Real Intelligence map to HighLevel's parent company relationship. Multi-company associations on contacts collapse to a primary HighLevel Company plus secondary relationships.

Real Intelligence

Deal

maps to

HighLevel

Opportunity

1:1
Fully supported

Real Intelligence Deal records migrate to HighLevel Opportunities. Deal name becomes Opportunity name, amount maps to monetary value, close date maps to Close Date. Pipeline assignment and stage status translate to HighLevel Pipeline and Stage — each Real Intelligence pipeline becomes one HighLevel Pipeline with its stage set.

Real Intelligence

Pipeline

maps to

HighLevel

Pipeline

1:1
Fully supported

Each Real Intelligence pipeline creates a new HighLevel Pipeline in the destination. Pipeline-level settings (if any) such as probability rules or stage categories need HighLevel admin configuration. The migration plan documents which Real Intelligence pipeline maps to which HighLevel pipeline by name match or admin specification.

Real Intelligence

Pipeline Stage

maps to

HighLevel

Stage

1:1
Fully supported

Stage names map value-by-value from Real Intelligence into HighLevel Stages. Each stage's probability percentage and category (Open, Won, Lost) are re-applied in HighLevel's stage configuration. Stage-entered timestamps are preserved as custom datetime fields on the Opportunity if Real Intelligence tracks stage history.

Real Intelligence

Task / Activity

maps to

HighLevel

Task

1:1
Fully supported

Real Intelligence call logs, email logs, and meeting records map to HighLevel Tasks with the Type field set to Call, Email, or Meeting respectively. Original activity timestamps and assigned owner migrate with each record. Notes in Real Intelligence become HighLevel Notes attached to the parent contact, company, or opportunity.

Real Intelligence

Custom Object

maps to

HighLevel

Custom Object

1:1
Fully supported

Real Intelligence custom objects migrate to HighLevel Custom Objects via the Custom Objects API. Each custom object in Real Intelligence creates a corresponding custom object type in HighLevel, and its fields map to HighLevel custom fields on that object. Relationships between custom objects need junction objects in HighLevel if the source uses many-to-many associations.

Real Intelligence

User / Owner

maps to

HighLevel

User

1:1
Fully supported

Real Intelligence owner records resolve to HighLevel users by email address match. Active HighLevel users in the destination account are enumerated before migration, and Real Intelligence owners without a match are assigned to a fallback owner or held for admin decision. This prevents records landing without an owner assignment.

Real Intelligence

Tag / Label

maps to

HighLevel

Tag

1:1
Fully supported

Real Intelligence tags on contacts and companies migrate to HighLevel Tags. Tags are preserved as text labels attached to the same records in HighLevel. Note that HighLevel tags operate on contacts, companies, and opportunities — tag-based segmentation works the same way in both platforms.

Real Intelligence

Workflow / Automation

maps to

HighLevel

Workflow (rebuild required)

1:1
Fully supported

Real Intelligence workflow definitions cannot be transferred to HighLevel. HighLevel Workflow Builder uses its own trigger-action architecture. FlitStack exports your Real Intelligence automation definitions (triggers, conditions, actions) as a structured document your HighLevel admin uses to rebuild them. This is not data — it is configuration that requires manual recreation.

Real Intelligence

Attachment / File

maps to

HighLevel

File

1:1
Fully supported

File attachments on Real Intelligence records are downloaded and re-uploaded to HighLevel's file storage. File size limits apply — HighLevel handles files up to the plan limit, and oversized files are flagged for manual handling. Inline images embedded in notes are extracted from the source, rehosted on HighLevel's file servers, and re-embedded in HighLevel Notes to preserve visual context.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Real Intelligence logo

Real Intelligence gotchas

High

Salesforce dependency is a hard prerequisite for any Real Intelligence product

High

Custom CAD floor plan files require separate binary migration

Medium

Real Bots AI voice agent state is not exportable

Medium

MyQR app QR codes are tied to vendor infrastructure

Low

Real Events QR scanner integration requires Salesforce mobile app or vendor-issued device

HighLevel logo

HighLevel gotchas

High

Sub-account architecture creates isolated data silos per client

High

Usage-based telecom and AI costs are not in the subscription price

Medium

Workflows have no native equivalent in most destination CRMs

Medium

API rate limits cap bulk migration throughput at 100 requests per 10 seconds per sub-account

Low

White-label configuration and branding assets do not export via API

Pair-specific challenges

  • Workflows and automations do not transfer — plan for a rebuild sprint

    Real Intelligence workflows (triggers, conditions, and action sequences) are platform-specific configuration that stores in Real Intelligence's automation engine. HighLevel Workflow Builder uses a completely different trigger-action architecture with its own UI, nodes, and logic model. There is no export-import path for automation logic. FlitStack AI exports your Real Intelligence automation definitions as a structured document (trigger types, conditions, actions, field references) so your HighLevel admin can rebuild them systematically. Do not expect the migration to carry over any automated sequences, drip campaigns, or business-rule logic — those are configuration, not data, and require manual rebuild in HighLevel's Workflow Builder.

  • Pipeline-to-Pipeline mapping requires HighLevel admin setup before data lands

    Real Intelligence pipelines need corresponding HighLevel Pipelines to exist before Opportunity records can assign to them. Each Real Intelligence pipeline becomes one HighLevel Pipeline with its own set of Stages. If your Real Intelligence setup has five pipelines, your HighLevel admin needs to create five Pipelines in the destination first — with stage names, probabilities, and categories configured. FlitStack delivers a Pipeline Mapping Plan documenting which Real Intelligence pipeline maps to which HighLevel Pipeline and its stages, but the HighLevel-side creation is an admin action. Pipeline setup should happen before the sample migration runs so field mapping can validate stage assignment.

  • Custom object relationships require junction objects in HighLevel

    Real Intelligence custom objects may have many-to-many relationships (e.g., a custom 'Vehicle' object linked to multiple 'Service Record' entries). HighLevel Custom Objects support relationship fields, but many-to-many associations require a junction custom object in HighLevel — one custom object that holds references to both related objects. If your Real Intelligence custom objects use N:N relationships, FlitStack surfaces this in the migration plan and configures the junction objects. This is schema configuration work that adds time to the planning phase.

  • Owner resolution by email is required — orphaned records without matches get a fallback

    Real Intelligence owner IDs do not correspond to HighLevel user IDs. FlitStack resolves ownership by matching Real Intelligence owner email addresses against HighLevel user emails. Any Real Intelligence owner whose email does not match an active HighLevel user is flagged before migration. Your admin decides whether to invite those users to HighLevel first or assign their records to a fallback owner. Records without an owner assignment cannot be cleanly imported — this step is mandatory before the migration run commits.

  • API rate limits on both sides constrain migration window for large datasets

    Real Intelligence API rate limits vary by plan tier and must be confirmed before extraction. HighLevel API 2.0 allows 200,000 requests per day and 100 requests per 10 seconds per sub-account. For datasets exceeding 100,000 records, FlitStack uses HighLevel's Bulk API where available and paginated reads from Real Intelligence to stay within both platforms' rate budgets. If Real Intelligence has aggressive per-minute limits, extraction throttles accordingly — this can extend the migration window for large volumes. Confirm your Real Intelligence API plan limits before scoping the project.

Migration approach

Six steps for a successful Real Intelligence to HighLevel data migration

  1. Enumerate Real Intelligence objects and HighLevel destination schema

    FlitStack connects to Real Intelligence via scoped read-only API access and pulls a full object inventory — contacts, companies, deals, pipelines, stages, custom objects, and activity records. Simultaneously, we enumerate the HighLevel destination account's existing schema. We cross-reference the two schemas to identify all field names, types, and pick-list values that need mapping. This produces a Field Mapping Document that lists every field in Real Intelligence and its HighLevel equivalent (or flags it as a new custom field to create). The document also flags any Real Intelligence field with no HighLevel equivalent — those become candidate custom fields for HighLevel admin to create before migration.

  2. Create HighLevel Pipelines and custom fields, resolve owner email matches

    Before data moves, your HighLevel admin (or FlitStack on your behalf) creates the Pipelines and Stages required for Opportunity records. We deliver a Pipeline Setup Checklist based on the Real Intelligence pipeline inventory. For custom fields identified in the Field Mapping Document, we provide the exact field name, type, and pick-list values to create in HighLevel. Meanwhile, we run an owner email scan — comparing Real Intelligence owner emails against HighLevel user emails to identify matches and orphans. Orphans are flagged with the owner's Real Intelligence name and email for your admin to either invite the user to HighLevel or designate a fallback owner.

  3. Run a sample migration with field-level diff

    A representative slice of records migrates first — typically 100–500 records spanning contacts, companies, deals, and activities. We generate a field-level diff comparing the source Real Intelligence record values against the destination HighLevel record values for every mapped field. You review the diff to verify stage mapping, owner resolution, custom field population, and activity attachment. The sample run surfaces any missed field mappings, incorrect value mappings, or relationship failures (e.g., a contact whose company link fails because the Company record hasn't landed yet). No full run commits until you approve the sample diff.

  4. Execute full migration with delta-pickup window

    After sample approval, the full migration runs. FlitStack sequences the load to respect foreign-key dependencies — Companies first, then Contacts, then Opportunities — so that AccountId and CompanyId lookups resolve correctly. A delta-pickup window (typically 24–48 hours) runs alongside the main migration, capturing any records created or modified in Real Intelligence during the cutover period. After the full load and delta pickup, FlitStack generates a reconciliation report comparing record counts and a random-sample field-value audit against the source. One-click rollback is available if the reconciliation fails your acceptance criteria.

  5. Deliver migration audit log and workflow export package

    FlitStack delivers a complete audit log of every record operation — create, update, or skip — with source system IDs and destination record IDs cross-referenced. The log includes a summary of any records that failed to migrate and the error reason for each. Alongside the audit log, we deliver the Real Intelligence automation export as a structured rebuild reference document. Your HighLevel admin uses this document to reconstruct workflows in HighLevel's Workflow Builder. The migration engagement closes with a 30-day post-migration support window for any data integrity questions that arise after go-live.

Platform deep dives

Context on both ends of the pair

Real Intelligence logo

Real Intelligence

Source

Strengths

  • Salesforce ISV/OEM model leverages existing Salesforce identity, security, and reporting.
  • Multi-product family covers property, event, product, and AI voice capabilities under one vendor.
  • Native CAD floor plan integration via Real Floorplan is unusual in Salesforce ISV ecosystem.
  • Strong reference customers (Columbia University, Coldwell Banker, Intero, Alain Pinel).
  • Four-region presence (Silicon Valley, Las Vegas, London, Japan) supports global rollouts.

Weaknesses

  • Hard Salesforce dependency restricts addressable market to existing Salesforce customers.
  • No public pricing on realintelligence.com or AppExchange — all quotes require sales contact.
  • Smaller scale versus top Salesforce ISVs means thinner partner ecosystem outside vendor cities.
  • Newer Real Bots voice AI product has less maturity than property/event modules.
  • Layered licensing (Salesforce + Real Intelligence) creates procurement complexity.
HighLevel logo

HighLevel

Destination

Strengths

  • Consolidates CRM, marketing automation, email, SMS, scheduling, and funnels into one platform at a predictable flat monthly rate.
  • Supports unlimited contacts and unlimited users on all paid tiers, removing per-record billing anxiety as databases grow.
  • Offers white-label and sub-account capabilities that let agencies resell access and manage multiple client environments under one billing relationship.
  • Includes built-in review management, reputation monitoring, and AI agents as native features rather than third-party add-ons.
  • Exports Contacts and Companies via a scalable async bulk CSV system that handles multi-million-row datasets without blocking the UI.

Weaknesses

  • The breadth of features creates a steep learning curve; advanced automations and Workflow configuration require significant time investment that smaller teams may not recover.
  • The platform charges usage-based fees for telecommunications and AI features that are not included in the base subscription, leading to bill surprises.
  • Recurring user reports on Reddit and G2 describe bugs, errors, and slow support response times that disrupt live marketing and sales operations.
  • Sub-account architecture, while powerful for agencies, adds migration complexity when identifying which client data lives in which isolated environment.
  • The platform is designed for agencies and SMBs; larger enterprises requiring deep reporting, custom objects at scale, or complex role-based access may outgrow its capabilities.

Complexity grading

How hard is this migration?

Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Real Intelligence and HighLevel.

  • Object compatibility

    B

    2 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Real Intelligence: Inherits Salesforce API governor limits — typically 15,000 API calls per 24h for Enterprise Edition (varies by edition and add-on licensing)..

  • Data volume sensitivity

    A

    Real Intelligence exposes a bulk API — large-volume migrations stream efficiently.

Estimator

Estimate your Real Intelligence to HighLevel migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Real Intelligence to HighLevel data migrations

Answers to the questions buyers ask most during Real Intelligence to HighLevel migration scoping. Not seeing yours? Book a call.

Can't find your answer?

Walk through your Real Intelligence to HighLevel migration with a real engineer — 30 minutes, free, written quote within 24 hours.

Book a free 30 minute consultation

Most Real Intelligence to HighLevel migrations complete within 48–72 hours of clock time for datasets under 25,000 records. Larger datasets with 200,000+ records, multiple pipelines, or complex custom object schemas extend to 5–10 days. The longest planning step is Pipeline and custom field setup in HighLevel before data lands — that setup work runs concurrently with migration planning and does not add to the clock time of the data move itself. Confirming API rate limits on the Real Intelligence side is also part of the discovery phase.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Real Intelligence.
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