CRM migration

Migrate from Actimo to monday CRM

Field-level mapping, validation, and rollback between Actimo and monday CRM. We move data and schema; workflows are rebuilt natively in monday CRM.

Actimo logo

Actimo

Source

monday CRM

Destination

monday CRM logo

Compatibility

90%

9 of 10

objects map 1:1 between Actimo and monday CRM.

Complexity

BStandard

Timeline

48–72 hours

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Actimo and Monday CRM occupy fundamentally different positions in the SaaS stack: Actimo is an employee-engagement platform centred on mobile-first communication, pulse surveys, and learning paths for non-desk workers, while Monday CRM is a board-based sales CRM that tracks contacts, deals, and pipelines using a column-and-item data model. There is no native object-level equivalence between the two, so every Actimo-to-Monday CRM migration is a deliberate data model redesign rather than a simple field-for-field translation. FlitStack AI extracts Actimo contacts via CSV export and API, normalises them into Monday CRM People items with a dedicated Contacts board, and maps Actimo engagement metrics — message-read rates, pulse-survey scores, and learning-path completions — into Monday custom columns as historical snapshots. Group membership and team structures become Monday CRM Group items or tag-based columns rather than a native equivalent. Actimo automations, message templates, learning content, and survey logic have no structural analogue in Monday CRM and must be rebuilt manually as Monday boards, columns, and automations; we provide an export-of-record as a rebuild reference. The migration runs against Monday CRM's API using the account's plan tier to manage rate limits (200 calls/day on Basic, 1,000 on Standard, 10,000 on Pro, 25,000 on Enterprise). A sample migration with field-level diff precedes the full run, and a 24–48-hour delta pickup window captures any contact updates made during cutover.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Actimo logo

Actimo

What's pushing teams away

  • Limited API documentation makes automated migration and deep integration technically challenging
  • Pricing is per-active-user and not publicly published, creating uncertainty during vendor evaluation
  • Small review sample (12 Capterra reviews, 1 G2 review) makes independent validation difficult
  • Platform is narrowly focused on engagement and lacks CRM-style pipeline, deal, or account management objects
  • Competitors like Connecteam offer broader workforce management features at comparable or lower price points

Choosing

monday CRM logo

monday CRM

What's pulling them in

  • Users praise the board-based visual interface for making pipeline stages immediately legible to non-technical team members without CRM training.
  • The no-code automation builder lets sales ops teams create lead routing, stage updates, and email triggers without developer involvement.
  • Integration ecosystem connects to Slack, Gmail, Outlook, and Zapier with minimal configuration, reducing friction for teams already using these tools.
  • The flexible column system lets teams build custom CRM views — deal value, close date, lead source — without needing a developer or pre-defined schema.
  • Teams already using monday Work Management can layer CRM features onto existing boards rather than starting from scratch.

Object mapping

How Actimo objects map to monday CRM

Each row shows how a Actimo object lands in monday CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Actimo

Contact / User

maps to

monday CRM

People Board Item (Contacts)

1:1
Fully supported

Actimo user records map directly to Monday CRM People board items. First name, last name, email, phone, and department translate to Monday Name, Email, Phone, and Text columns. Actimo's user status (active/inactive) becomes a Monday Status column. Each migrated contact preserves the original Actimo user ID in a custom text column for traceability.

Actimo

Contact Engagement Metrics (message-read rate, last-active timestamp)

maps to

monday CRM

Custom Number / Date Column on Contact Item

1:1
Fully supported

Actimo stores per-contact engagement metrics such as message-read percentage and last-active date. These are not native Monday CRM fields. We create custom Number columns (e.g., Message_Read_Rate__c) and a Last_Active__c date column on the Contacts board. These are static snapshots — they do not update automatically in Monday CRM after migration.

Actimo

Pulse Survey Results

maps to

monday CRM

Custom Number Columns + Survey Board Items

1:1
Fully supported

Actimo pulse-survey scores per user map to a set of Number columns on the Contacts board (one column per survey theme). For longitudinal survey history, we create a separate Survey Results board and link each contact item via Monday's Connect Boards column. This preserves history while keeping the Contacts board readable.

Actimo

Learning Path Enrolment and Completion

maps to

monday CRM

Learning Paths Board + Contact Link Column

1:1
Fully supported

Actimo learning paths (onboarding flows, training modules) do not have a direct Monday CRM equivalent. We create a Learning Paths board in Monday where each item represents one learning path, with sub-items for each enrolled contact. Completion status and completion date migrate as Status and Date columns on each sub-item. Individual module content does not migrate — we export the learning-path structure as a reference document for manual rebuild in Monday.

Actimo

Group / Team Membership

maps to

monday CRM

Tags Column + Groups Board

many:1
Fully supported

Actimo group membership (e.g., 'Retail Floor Team', 'HQ Office') is an N:N relationship — one contact can belong to multiple groups. Monday CRM has no native N:N contact-group model. We handle this two ways: each group name migrates as a tag on the contact's Tags column for quick filtering, and a separate Groups board is created with each group as an item; contacts linked to a group appear as sub-items using Monday's Connect Boards column.

Actimo

Message / Announcement Posts

maps to

monday CRM

Announcements Board (Reference Only)

1:1
Fully supported

Actimo message content (internal announcements, updates) has no functional equivalent in Monday CRM, which is not an internal communications platform. We export message subject, author, and timestamp to a reference board as read-only items. The message body itself does not migrate functionally — it must be recreated in Monday Docs or a separate communications board by your internal comms team.

Actimo

Task / Checklist Items (Actimo Tasks module)

maps to

monday CRM

Monday CRM Task Board Items

1:1
Fully supported

Actimo tasks assigned to users map to Monday CRM board items on a dedicated Tasks board. Task name, due date, assignee (via Connect Boards to the Contacts board), and status map to Monday Name, Date, Person, and Status columns respectively. Completed-at timestamp maps to a Date column.

Actimo

Actimo Automations and Flows

maps to

monday CRM

N/A — Must Be Rebuilt

1:1
Fully supported

Actimo's automated onboarding flows, survey-trigger rules, and group-assignment logic have no structural equivalent in Monday CRM's board-level automation model. We export the Actimo automation definitions as a JSON-and-screenshot reference document. Your Monday CRM admin rebuilds these as Monday Automations or Monday Integrations using Zapier/Make based on the exported logic.

Actimo

Contact Files and Attachments

maps to

monday CRM

Monday CRM Files Column

1:1
Fully supported

Actimo file attachments on contact records (e.g., ID documents, training certificates) are re-uploaded to the Files column on the corresponding Monday CRM contact item. File size is limited to Monday's per-file limit; large files may require linking to cloud storage URLs rather than direct upload.

Actimo

Actimo Organisation / Workspace Settings

maps to

monday CRM

Monday CRM Workspace + Board Structure

1:1
Fully supported

Actimo's workspace-level configuration (branding, language settings, notification preferences) has no Monday CRM equivalent. Workspace setup is a destination-side configuration step. We deliver a workspace-setup checklist that maps each Actimo workspace to a Monday CRM workspace and specifies which boards to create per workspace.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Actimo logo

Actimo gotchas

High

No public API means migration relies on UI exports

Medium

Learning Path media assets are not data records

Medium

Workspace isolation means no cross-org analytics export

Low

Integration credentials are not portable

monday CRM logo

monday CRM gotchas

High

Subitems are not included in bulk exports

High

Daily API call limits vary sharply by plan

Medium

Legacy automations (Sentence Builder) are being deprecated

Medium

Excel and account exports only include table views

Low

Enterprise admins can disable non-admin exports

Pair-specific challenges

  • Actimo engagement metrics become static snapshots in Monday CRM

    Actimo stores live engagement data — message-read rates, pulse scores, learning-path progress — as continuously updated contact properties. Monday CRM has no native engagement-tracking equivalent. FlitStack maps these metrics as custom Number columns on contact items, but they are frozen at migration time. Pulse scores will not refresh, learning completion rates will not update, and message-read rates will not change after cutover. If ongoing engagement analytics are business-critical, you need to instrument Monday CRM with a separate analytics integration (e.g., via Zapier or Monday's native integrations) to resume tracking from the go-live date.

  • Monday CRM API rate limits cap migration throughput on lower plan tiers

    Monday CRM enforces per-plan daily call limits: 200/day on Free/Trial, 1,000/day on Basic/Standard, 10,000/day on Pro, and 25,000/day on Enterprise. Complexity budgets and concurrency limits (40 concurrent on lower tiers, 100 on Pro, 250 on Enterprise) also apply. Actimo exports can contain tens of thousands of contact records and engagement data points. On a Standard plan account, a migration of 25,000 contacts may require multiple API batching sessions across several days. We sequence inserts in batches, track Monday API quota consumption, and throttle to avoid COMPLEXITY_BUDGET_EXHAUSTED and DAILY_LIMIT_EXCEEDED errors. Upgrading to Pro or Enterprise before migration significantly reduces clock time.

  • Actimo N:N group membership requires a junction pattern in Monday CRM

    Actimo allows a single contact to belong to multiple groups simultaneously — a contact can be in 'Retail Floor', 'Safety Committee', and 'HQ Team' at the same time. Monday CRM's Contacts board has a one-to-many Tags column (one tag per group) but no native many-to-many junction table. FlitStack handles this by mapping primary groups as Monday Tags on the contact item for filtering convenience, and creating a separate Groups board where each group is an item and contacts appear as sub-items via Connect Boards. This preserves the full N:N relationship but requires your admin to understand the two-layer model when assigning contacts to groups in Monday CRM after migration.

  • Learning-path module content and survey logic do not migrate — only structure and completion data

    Actimo learning paths consist of modules (content items, quizzes, video embeds) and completion records per user. Monday CRM has no native learning management system or survey builder. FlitStack migrates learning-path structure (path name, module names, enrolment dates, completion dates) to a Monday Learning Paths board with sub-items per user. Individual module content (video URLs, quiz questions, completion criteria) does not migrate — Monday Docs or a linked learning tool must be used to recreate this content. Actimo survey questions and routing logic are exported as JSON reference files; your Monday admin rebuilds them as Monday Forms connected to automation recipes.

  • Monday CRM per-seat pricing can exceed Actimo costs at scale despite lower per-seat rates

    Monday CRM's per-seat pricing (Basic $12, Standard $17, Pro $28 per user/month) appears lower than Actimo's enterprise tiers, but Monday CRM charges per seat for everyone who needs CRM access — including managers, admins, and read-only viewers if your plan tier restricts viewer permissions. Actimo's model bills per internal employee who needs engagement platform access. If your CRM user base is larger than your employee-engagement audience (e.g., adding external sales reps, channel partners, or customer-success managers who were not on Actimo), Monday CRM total cost can surpass Actimo at equivalent seat counts. We provide a seat-count analysis as part of the pre-migration assessment.

Migration approach

Six steps for a successful Actimo to monday CRM data migration

  1. Audit Actimo data exports and define Monday CRM board architecture

    FlitStack AI begins every migration with a structured data audit of your Actimo account. We extract contact lists, group rosters, learning-path enrolment records, task lists, pulse-survey results, and message analytics via Actimo's CSV/XLS export and any available API endpoints. Simultaneously, we assess your target Monday CRM account: plan tier (which determines API rate limits), existing boards, and custom column configurations. We then deliver a board architecture plan — specifying which Monday boards to create, which columns to add to the Contacts board, and how to structure the Learning Paths and Groups boards — before any data moves. This plan covers the two-layer group-membership model, the custom engagement metric columns, and the reference Announcements board for message history.

  2. Resolve Actimo contacts to Monday CRM users by email match

    Monday CRM's Person column on items requires a valid Monday user account. Before migration, we resolve each Actimo user email against your Monday CRM user list. Matched emails link directly; unmatched emails are flagged with a resolution report — your team either creates Monday user accounts for them before migration or assigns their contacts to a fallback owner. Group managers and team leads from Actimo are resolved separately and linked via the Manager_Link__c Connect Boards column on each contact item. This step prevents orphaned Person column references in Monday CRM after migration.

  3. Run a sample migration with field-level diff across all board types

    A representative slice — typically 200–500 Actimo contacts spanning different groups, engagement-score ranges, and learning-path statuses — migrates to Monday CRM first. We generate a field-level diff report comparing each Actimo source field against the corresponding Monday CRM column value, flagging any mapping discrepancies (e.g., message_read_rate truncation, Status column value mismatches, missing Connect Boards links on group assignments). You review the diff in a shared validation spreadsheet before the full run commits. This step catches Monday column-type mismatches and ensures engagement metric columns are correctly typed as Number rather than Text before the bulk migration.

  4. Execute full migration with Monday API rate-limit batching and sequencing

    The full migration runs against Monday CRM's GraphQL API v2, batched to respect your plan tier's daily call limit and complexity budget. We sequence entity creation in dependency order: Contacts board items first (since Learning Paths sub-items and group membership sub-items link back to contacts via Connect Boards), then Groups board items, then Learning Paths board items, then task items. Each batch waits for Monday API confirmation before proceeding to the next. Monday's IP limit (5,000 requests per 10 seconds per IP) and concurrency limit are observed; we use exponential backoff on 429 responses. The audit log records every API operation for post-migration reconciliation.

  5. Cut over with delta-pickup window and post-migration reconciliation

    After the full migration batch completes, a 24–48-hour delta-pickup window captures any Actimo contacts or task updates made during the cutover period — last-minute employee onboardings, task completions, or pulse-survey submissions. FlitStack runs a delta export against Actimo and inserts or updates the corresponding Monday CRM items. An automated reconciliation report compares total record counts, null-field rates, and engagement-metric coverage between Actimo source and Monday CRM destination. One-click rollback is available if reconciliation reveals critical discrepancies. We deliver the automation-export reference document (JSON + screenshots) at this point so your Monday admin can begin rebuilding Actimo automations as Monday Automations recipes.

Platform deep dives

Context on both ends of the pair

Actimo logo

Actimo

Source

Strengths

  • Purpose-built for deskless workers without relying on desktop login or email
  • Gamified onboarding and microlearning reduce time-to-productivity for front-line staff
  • Automated HR system sync keeps employee rosters current without manual maintenance
  • Real-time engagement dashboards surface participation gaps by location or team
  • Multi-language support enables deployment across multinational workforces

Weaknesses

  • No publicly documented API or bulk data export endpoints, limiting programmatic migration options
  • Pricing is opaque and requires direct sales engagement, making cost-of-migration estimates difficult
  • Minimal independent review presence (12 Capterra, 1 G2) limits peer validation during vendor evaluation
  • Platform lacks account management, deal tracking, or pipeline objects—narrowly scoped to engagement
  • Competitors offer broader workforce management features while Actimo remains focused on comms and learning
monday CRM logo

monday CRM

Destination

Strengths

  • Board-based UI makes pipeline stages and deal progress visually obvious without training.
  • No-code automation builder requires no developer resources to create lead routing and stage-triggered actions.
  • Flexible column system supports custom CRM fields without schema changes or admin involvement.
  • Integrates natively with Slack, Gmail, Outlook, and Zapier with minimal configuration overhead.
  • Layered product means teams already on monday Work Management can add CRM without migrating existing data.

Weaknesses

  • No native Contacts object separate from Items — contacts are managed inside a CRM module's People feature.
  • Pipeline and deal relationships use a flat item model rather than a relational object model, making complex CRM associations awkward.
  • Automations are plan-gated (250 actions/month on Standard, 25,000 on Pro) and the legacy Recipe system is being deprecated.
  • Customization and advanced views (Chart, Formula, Dependency) are locked behind Pro and Enterprise tiers.
  • Per-seat pricing with non-refundable annual billing creates cost lock-in risk during migration.

Complexity grading

How hard is this migration?

Standard CRM migration. All 8 core objects map 1:1 between Actimo and monday CRM.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Actimo and monday CRM.

  • Object compatibility

    A

    All 8 core objects map 1:1 between Actimo and monday CRM.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Actimo: Not publicly documented.

  • Data volume sensitivity

    B

    Actimo doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Actimo to monday CRM migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Actimo to monday CRM data migrations

Answers to the questions buyers ask most during Actimo to monday CRM migration scoping. Not seeing yours? Book a call.

Can't find your answer?

Walk through your Actimo to monday CRM migration with a real engineer — 30 minutes, free, written quote within 24 hours.

Book a free 30 minute consultation

Most Actimo-to-Monday CRM migrations complete within 48–72 hours of clock time for accounts with fewer than 25,000 contacts. Larger migrations exceeding 100,000 contacts or requiring multi-board learning-path reconstruction extend to 5–10 days, largely driven by Monday CRM API rate limits on Standard-tier accounts (1,000 calls/day). Upgrading to Pro before migration reduces this significantly. The longest single step is typically the Monday API rate-limit batching phase, not the Actimo data extraction.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Actimo.
Land in monday CRM, intact.

Tell us record counts and timeline. We'll come back with a written quote inside 1 business day — no commitment, no sales pitch.

Accuracy guarantee Rollback included Quote in 1 business day