CRM migration
Field-level mapping, validation, and rollback between Mazrica Sales (formerly Senses) and monday CRM. We move data and schema; workflows are rebuilt natively in monday CRM.
Mazrica Sales (formerly Senses)
Source
monday CRM
Destination
Compatibility
6 of 8
objects map 1:1 between Mazrica Sales (formerly Senses) and monday CRM.
Complexity
BStandard
Timeline
3-5 weeks
Overview
Moving from Mazrica Sales (formerly Senses) to Monday.com CRM is a structural migration from a Japan-born, AI-assisted SFA into a board-based work OS configured as a CRM. Mazrica Sales stores CRM records — Contacts, Companies, Opportunities, and Activities — via the senses-open-api.mazrica.com v1 REST endpoint with Senses-era path artifacts still active in the API surface. Monday.com CRM uses a flexible board-and-item data model where People and Organizations map to CRM contacts and accounts, and Opportunities map to Deals as board items. We resolve the API path references, sequence records in dependency order, and preserve Mazrica's lifecycle stage assignments as a custom column in Monday.com so that automation triggers and reporting continuity hold after cutover. Workflows, automations, and custom reports do not migrate through the API; we deliver a written inventory of these for the customer's admin to rebuild in Monday.com's automation builder.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Mazrica Sales (formerly Senses) object lands in monday CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Mazrica Sales (formerly Senses)
Contact
monday CRM
People
1:1Mazrica Sales Contacts map directly to Monday.com CRM People. We preserve name, email, phone, company association, owner assignment, and lifecycle stage. The lifecycle stage value from Mazrica Sales migrates as a custom People column (text or tag) in Monday.com CRM so that reporting continuity holds after migration. We resolve the owner assignment by matching Mazrica Sales owner email against Monday.com team member email, flagging any unmapped owners in a reconciliation queue.
Mazrica Sales (formerly Senses)
Company
monday CRM
Organization
1:1Mazrica Sales Company records map to Monday.com CRM Organizations. We preserve company name, domain, address fields, industry, financial data (where applicable), and the hierarchical parent-child structure. Organization is created before any People import so that the Organization lookup is satisfied at the moment of People insert. Multi-level hierarchies in Mazrica Sales (parent and child companies) map to Organization sub-groups in Monday.com CRM where the customer maintains the hierarchy post-migration.
Mazrica Sales (formerly Senses)
Opportunity
monday CRM
Deal (board item)
1:1Mazrica Sales Opportunities (案件) map to Monday.com CRM Deals as board items. We preserve stage name, deal amount, expected close date, owner, and any custom field values. Each Mazrica Sales pipeline becomes a separate Monday.com CRM board. Custom pipeline stages in Mazrica Sales map to Monday.com CRM column values in the Deal board. Stage probability percentages migrate as a numeric column in Monday.com CRM. The card-based Kanban drag-and-drop experience in Mazrica Sales maps directly to Monday.com's board column layout.
Mazrica Sales (formerly Senses)
Activity (行動)
monday CRM
Updates / Activity column
1:1Mazrica Sales Activities — calls, emails, meetings, and tasks with timestamps, owners, and related notes — map to Monday.com CRM Updates on the related Deal or People item. We preserve activity type, date, owner, duration (for calls), and note content as an Update entry with a structured label (e.g., [Call], [Email], [Meeting]) so that the activity timeline is readable in Monday.com. High-volume activity migrations are chunked to respect API batch limits and preserve the chronological ordering of the timeline.
Mazrica Sales (formerly Senses)
Lifecycle Stage
monday CRM
Custom Column (People)
lossyMazrica Sales Lifecycle Stage is a configurable Contact property that drives automation triggers. We map existing stage values to a custom People column in Monday.com CRM (implemented as a tag or text column depending on the customer's preferred filtering method). The LifecycleStageSetting API endpoint exposes the stage matrix; we read it during scoping to confirm which stages are active and whether any gaps exist in the stage assignment.
Mazrica Sales (formerly Senses)
Custom Objects
monday CRM
Custom Boards / Items
lossyMazrica Sales Custom Objects are user-defined data structures with their own schema definitions accessible via the CustomObjectSetting and CustomObjects API endpoints. We map each Custom Object to a dedicated Monday.com CRM board with columns matching the source schema. Bulk read/write operations are available on the source; we chunk Custom Object payloads during export to respect API batch limits and preserve field-level custom properties. Lookup relationships between Custom Objects and standard objects (Contact, Opportunity) are resolved at migration time by matching the referenced record ID to the migrated destination ID.
Mazrica Sales (formerly Senses)
User / Owner
monday CRM
Team Member
1:1Mazrica Sales User records carry roles and team assignments that gate permission sets. We map owner IDs to Monday.com CRM team members by email match. Any Mazrica Sales owner without a matching Monday.com user is held in a reconciliation queue for the customer's admin to provision before record import resumes, because OwnerId references are required on most migrated records.
Mazrica Sales (formerly Senses)
Attachments
monday CRM
Not migrated
1:1Binary file attachments associated with Contacts, Companies, or Opportunities are not exposed via the documented Mazrica Sales v1 REST API. We do not migrate attachments through the API path. We advise customers to export attachments separately through the Mazrica Sales UI or direct database export and re-upload them manually in Monday.com CRM post-migration. The lack of attachment access is a documented API limitation on the Senses-era endpoint.
| Mazrica Sales (formerly Senses) | monday CRM | Compatibility | |
|---|---|---|---|
| Contact | People1:1 | Fully supported | |
| Company | Organization1:1 | Fully supported | |
| Opportunity | Deal (board item)1:1 | Fully supported | |
| Activity (行動) | Updates / Activity column1:1 | Fully supported | |
| Lifecycle Stage | Custom Column (People)lossy | Fully supported | |
| Custom Objects | Custom Boards / Itemslossy | Mapping required | |
| User / Owner | Team Member1:1 | Fully supported | |
| Attachments | Not migrated1:1 | Not supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Mazrica Sales (formerly Senses) gotchas
Rebrand from Senses to Mazrica Sales creates API path ambiguity
Minimum 5-user contract requirement on Starter tier
Annual contract commitment with no free trial
AI features require historical data volume to function
monday CRM gotchas
Subitems are not included in bulk exports
Daily API call limits vary sharply by plan
Legacy automations (Sentence Builder) are being deprecated
Excel and account exports only include table views
Enterprise admins can disable non-admin exports
Pair-specific challenges
Migration approach
Discovery and source API validation
We audit the source Mazrica Sales portal via the senses-open-api.mazrica.com v1 REST endpoint, extracting Contact records (with lifecycle stage), Company records, Opportunity records (with pipeline and stage data), Activity records (calls, emails, meetings, tasks), Custom Object definitions, and User records. We validate API path versions and confirm that Senses-era endpoint artifacts are resolved before building the extraction script. We pair this with a review of the target Monday.com CRM workspace to confirm CRM board structures and column configurations are in place or scoped for creation.
Pre-migration deduplication and data cleaning
We run a structured dedupe pass on the extracted Contact and Company datasets using normalized email and name keys. We flag duplicate candidates, lifecycle-stage gaps (records missing a stage value), and orphaned owner references (records assigned to a Mazrica Sales owner with no corresponding Monday.com team member). The dedupe report goes to the customer for resolution before the migration run begins. This step prevents duplicate People records in Monday.com CRM and ensures owner lookups are satisfied at import time.
Monday.com CRM board and column provisioning
We configure the target Monday.com CRM workspace before data import. This includes provisioning CRM boards that map to Mazrica Sales pipelines, defining deal stage columns with probability values, creating custom People columns to carry the migrated lifecycle stage values, and setting up Organization boards that mirror the Mazrica Sales Company hierarchy. Custom Object schemas are pre-created as separate boards with matching column definitions. The customer validates the board structure before migration begins.
Owner reconciliation and team member provisioning
We extract every distinct Mazrica Sales owner referenced on Contact, Company, Opportunity, and Activity records and match by email against the destination Monday.com CRM team member table. Owners without a matching Monday.com user go to a reconciliation queue. The customer's admin provisions any missing team members in Monday.com CRM before record import resumes, because owner assignments are required on most migrated records.
Production migration in dependency order
We run the production migration in record-dependency order: Organizations (from Mazrica Sales Companies), People (from Mazrica Sales Contacts with lifecycle stage as a custom column), Deals (from Mazrica Sales Opportunities with stage, amount, and owner resolved), Activity history (as Updates on the related People or Deal item, preserving chronological ordering), and Custom Object boards last (because they may have lookups to People and Deal records). Each phase emits a row-count reconciliation report before the next phase begins. We use exponential backoff on API rate limit responses and chunk bulk payloads to respect API batch limits on both source and destination.
Cutover, validation, and automation rebuild handoff
We freeze Mazrica Sales writes during cutover, run a final delta migration of any records modified during the migration window, then enable Monday.com CRM as the system of record. We deliver the workflow and automation inventory document to the customer's admin team with recommended Monday.com automation equivalents. We support a one-week hypercare window where we resolve any reconciliation issues raised by the customer's sales team. We do not rebuild Mazrica Sales workflows as Monday.com automations inside the migration scope; that is a separate engagement or an internal admin task.
Platform deep dives
Mazrica Sales (formerly Senses)
Source
Strengths
Weaknesses
monday CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Mazrica Sales (formerly Senses) and monday CRM.
Object compatibility
2 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Mazrica Sales (formerly Senses): Not publicly documented.
Data volume sensitivity
Mazrica Sales (formerly Senses) exposes a bulk API — large-volume migrations stream efficiently.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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