CRM migration

Migrate from Mazrica Sales (formerly Senses) to monday CRM

Field-level mapping, validation, and rollback between Mazrica Sales (formerly Senses) and monday CRM. We move data and schema; workflows are rebuilt natively in monday CRM.

Mazrica Sales (formerly Senses) logo

Mazrica Sales (formerly Senses)

Source

monday CRM

Destination

monday CRM logo

Compatibility

75%

6 of 8

objects map 1:1 between Mazrica Sales (formerly Senses) and monday CRM.

Complexity

BStandard

Timeline

3-5 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from Mazrica Sales (formerly Senses) to Monday.com CRM is a structural migration from a Japan-born, AI-assisted SFA into a board-based work OS configured as a CRM. Mazrica Sales stores CRM records — Contacts, Companies, Opportunities, and Activities — via the senses-open-api.mazrica.com v1 REST endpoint with Senses-era path artifacts still active in the API surface. Monday.com CRM uses a flexible board-and-item data model where People and Organizations map to CRM contacts and accounts, and Opportunities map to Deals as board items. We resolve the API path references, sequence records in dependency order, and preserve Mazrica's lifecycle stage assignments as a custom column in Monday.com so that automation triggers and reporting continuity hold after cutover. Workflows, automations, and custom reports do not migrate through the API; we deliver a written inventory of these for the customer's admin to rebuild in Monday.com's automation builder.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Mazrica Sales (formerly Senses) logo

Mazrica Sales (formerly Senses)

What's pushing teams away

  • Feature breadth creates a steep learning curve — G2 reviewers note that having all capabilities available can make the tool feel complex to navigate for some users.
  • Pricing at higher tiers (Growth at ¥110,000/month, Enterprise at ¥330,000/month) scales into significant annual commitments with no published free trial to validate fit before paying.
  • AI order forecasting and risk analysis features require substantial historical deal data to produce useful outputs — teams with limited CRM history report underwhelming AI recommendations initially.

Choosing

monday CRM logo

monday CRM

What's pulling them in

  • Users praise the board-based visual interface for making pipeline stages immediately legible to non-technical team members without CRM training.
  • The no-code automation builder lets sales ops teams create lead routing, stage updates, and email triggers without developer involvement.
  • Integration ecosystem connects to Slack, Gmail, Outlook, and Zapier with minimal configuration, reducing friction for teams already using these tools.
  • The flexible column system lets teams build custom CRM views — deal value, close date, lead source — without needing a developer or pre-defined schema.
  • Teams already using monday Work Management can layer CRM features onto existing boards rather than starting from scratch.

Object mapping

How Mazrica Sales (formerly Senses) objects map to monday CRM

Each row shows how a Mazrica Sales (formerly Senses) object lands in monday CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Mazrica Sales (formerly Senses)

Contact

maps to

monday CRM

People

1:1
Fully supported

Mazrica Sales Contacts map directly to Monday.com CRM People. We preserve name, email, phone, company association, owner assignment, and lifecycle stage. The lifecycle stage value from Mazrica Sales migrates as a custom People column (text or tag) in Monday.com CRM so that reporting continuity holds after migration. We resolve the owner assignment by matching Mazrica Sales owner email against Monday.com team member email, flagging any unmapped owners in a reconciliation queue.

Mazrica Sales (formerly Senses)

Company

maps to

monday CRM

Organization

1:1
Fully supported

Mazrica Sales Company records map to Monday.com CRM Organizations. We preserve company name, domain, address fields, industry, financial data (where applicable), and the hierarchical parent-child structure. Organization is created before any People import so that the Organization lookup is satisfied at the moment of People insert. Multi-level hierarchies in Mazrica Sales (parent and child companies) map to Organization sub-groups in Monday.com CRM where the customer maintains the hierarchy post-migration.

Mazrica Sales (formerly Senses)

Opportunity

maps to

monday CRM

Deal (board item)

1:1
Fully supported

Mazrica Sales Opportunities (案件) map to Monday.com CRM Deals as board items. We preserve stage name, deal amount, expected close date, owner, and any custom field values. Each Mazrica Sales pipeline becomes a separate Monday.com CRM board. Custom pipeline stages in Mazrica Sales map to Monday.com CRM column values in the Deal board. Stage probability percentages migrate as a numeric column in Monday.com CRM. The card-based Kanban drag-and-drop experience in Mazrica Sales maps directly to Monday.com's board column layout.

Mazrica Sales (formerly Senses)

Activity (行動)

maps to

monday CRM

Updates / Activity column

1:1
Fully supported

Mazrica Sales Activities — calls, emails, meetings, and tasks with timestamps, owners, and related notes — map to Monday.com CRM Updates on the related Deal or People item. We preserve activity type, date, owner, duration (for calls), and note content as an Update entry with a structured label (e.g., [Call], [Email], [Meeting]) so that the activity timeline is readable in Monday.com. High-volume activity migrations are chunked to respect API batch limits and preserve the chronological ordering of the timeline.

Mazrica Sales (formerly Senses)

Lifecycle Stage

maps to

monday CRM

Custom Column (People)

lossy
Fully supported

Mazrica Sales Lifecycle Stage is a configurable Contact property that drives automation triggers. We map existing stage values to a custom People column in Monday.com CRM (implemented as a tag or text column depending on the customer's preferred filtering method). The LifecycleStageSetting API endpoint exposes the stage matrix; we read it during scoping to confirm which stages are active and whether any gaps exist in the stage assignment.

Mazrica Sales (formerly Senses)

Custom Objects

maps to

monday CRM

Custom Boards / Items

lossy
Mapping required

Mazrica Sales Custom Objects are user-defined data structures with their own schema definitions accessible via the CustomObjectSetting and CustomObjects API endpoints. We map each Custom Object to a dedicated Monday.com CRM board with columns matching the source schema. Bulk read/write operations are available on the source; we chunk Custom Object payloads during export to respect API batch limits and preserve field-level custom properties. Lookup relationships between Custom Objects and standard objects (Contact, Opportunity) are resolved at migration time by matching the referenced record ID to the migrated destination ID.

Mazrica Sales (formerly Senses)

User / Owner

maps to

monday CRM

Team Member

1:1
Fully supported

Mazrica Sales User records carry roles and team assignments that gate permission sets. We map owner IDs to Monday.com CRM team members by email match. Any Mazrica Sales owner without a matching Monday.com user is held in a reconciliation queue for the customer's admin to provision before record import resumes, because OwnerId references are required on most migrated records.

Mazrica Sales (formerly Senses)

Attachments

maps to

monday CRM

Not migrated

1:1
Not supported

Binary file attachments associated with Contacts, Companies, or Opportunities are not exposed via the documented Mazrica Sales v1 REST API. We do not migrate attachments through the API path. We advise customers to export attachments separately through the Mazrica Sales UI or direct database export and re-upload them manually in Monday.com CRM post-migration. The lack of attachment access is a documented API limitation on the Senses-era endpoint.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Mazrica Sales (formerly Senses) logo

Mazrica Sales (formerly Senses) gotchas

Medium

Rebrand from Senses to Mazrica Sales creates API path ambiguity

Medium

Minimum 5-user contract requirement on Starter tier

Medium

Annual contract commitment with no free trial

Low

AI features require historical data volume to function

monday CRM logo

monday CRM gotchas

High

Subitems are not included in bulk exports

High

Daily API call limits vary sharply by plan

Medium

Legacy automations (Sentence Builder) are being deprecated

Medium

Excel and account exports only include table views

Low

Enterprise admins can disable non-admin exports

Pair-specific challenges

  • Monday.com CRM duplicate contact prevention requires post-migration hygiene

    Monday.com CRM's contact deduplication runs at the point of manual entry rather than at API import time, which means duplicate People records can accumulate during a bulk migration if the source data contains fuzzy or variant name and email combinations. We run a pre-migration dedupe pass on the Mazrica Sales Contact dataset using normalized email and name keys, and we flag any duplicate candidates in a dedupe report before importing. After migration, the customer should enable Monday.com CRM's duplicate detection settings to prevent new duplicates on ongoing manual entry. Migration-related duplicate handling is covered in our migration scope; ongoing deduplication is a Monday.com admin configuration task.

  • Senses-era API base URL requires explicit path remapping

    Mazrica Sales rebranded from Senses to Mazrica Sales in 2023, but the official API base URL still uses the Senses identifier (senses-open-api.mazrica.com) and product documentation mixes both names. We explicitly validate the API version and endpoint paths during migration scoping to avoid routing errors caused by stale internal links or cached documentation referencing the old product name. The rebranding is cosmetic at the API layer; all endpoint names and field names remain unchanged, but failing to account for the dual naming in internal documentation can delay scoping if the customer's team is unaware of the Senses-era path artifact.

  • Workflows, automations, and custom reports do not migrate through the API

    Mazrica Sales workflow automations and custom reports are not accessible via the v1 REST API. Monday.com CRM has its own automation builder with triggers, conditions, and actions that does not share a schema with Mazrica Sales automations. We do not migrate these as code. We deliver a written inventory of every active Mazrica Sales workflow with its trigger conditions, actions, and a recommended Monday.com automation equivalent, along with the custom report definitions. The customer's admin rebuilds them in Monday.com's automation builder post-migration. This is a material scope limitation that teams switching from Mazrica Sales to Monday.com CRM must account for in their migration timeline.

  • No Japanese-language interface or support in Monday.com CRM

    Monday.com CRM is an English-first product with a global support team. For teams migrating from Mazrica Sales where Japanese-language support and a native Japanese interface were a key reason for adoption, Monday.com CRM introduces a localization gap. Sales reps who prefer or require a Japanese-language CRM interface will need to work in an English-language product or use browser-based translation tooling, which may affect adoption speed. We flag this gap during scoping for teams where Japanese-language support is a hard requirement.

Migration approach

Six steps for a successful Mazrica Sales (formerly Senses) to monday CRM data migration

  1. Discovery and source API validation

    We audit the source Mazrica Sales portal via the senses-open-api.mazrica.com v1 REST endpoint, extracting Contact records (with lifecycle stage), Company records, Opportunity records (with pipeline and stage data), Activity records (calls, emails, meetings, tasks), Custom Object definitions, and User records. We validate API path versions and confirm that Senses-era endpoint artifacts are resolved before building the extraction script. We pair this with a review of the target Monday.com CRM workspace to confirm CRM board structures and column configurations are in place or scoped for creation.

  2. Pre-migration deduplication and data cleaning

    We run a structured dedupe pass on the extracted Contact and Company datasets using normalized email and name keys. We flag duplicate candidates, lifecycle-stage gaps (records missing a stage value), and orphaned owner references (records assigned to a Mazrica Sales owner with no corresponding Monday.com team member). The dedupe report goes to the customer for resolution before the migration run begins. This step prevents duplicate People records in Monday.com CRM and ensures owner lookups are satisfied at import time.

  3. Monday.com CRM board and column provisioning

    We configure the target Monday.com CRM workspace before data import. This includes provisioning CRM boards that map to Mazrica Sales pipelines, defining deal stage columns with probability values, creating custom People columns to carry the migrated lifecycle stage values, and setting up Organization boards that mirror the Mazrica Sales Company hierarchy. Custom Object schemas are pre-created as separate boards with matching column definitions. The customer validates the board structure before migration begins.

  4. Owner reconciliation and team member provisioning

    We extract every distinct Mazrica Sales owner referenced on Contact, Company, Opportunity, and Activity records and match by email against the destination Monday.com CRM team member table. Owners without a matching Monday.com user go to a reconciliation queue. The customer's admin provisions any missing team members in Monday.com CRM before record import resumes, because owner assignments are required on most migrated records.

  5. Production migration in dependency order

    We run the production migration in record-dependency order: Organizations (from Mazrica Sales Companies), People (from Mazrica Sales Contacts with lifecycle stage as a custom column), Deals (from Mazrica Sales Opportunities with stage, amount, and owner resolved), Activity history (as Updates on the related People or Deal item, preserving chronological ordering), and Custom Object boards last (because they may have lookups to People and Deal records). Each phase emits a row-count reconciliation report before the next phase begins. We use exponential backoff on API rate limit responses and chunk bulk payloads to respect API batch limits on both source and destination.

  6. Cutover, validation, and automation rebuild handoff

    We freeze Mazrica Sales writes during cutover, run a final delta migration of any records modified during the migration window, then enable Monday.com CRM as the system of record. We deliver the workflow and automation inventory document to the customer's admin team with recommended Monday.com automation equivalents. We support a one-week hypercare window where we resolve any reconciliation issues raised by the customer's sales team. We do not rebuild Mazrica Sales workflows as Monday.com automations inside the migration scope; that is a separate engagement or an internal admin task.

Platform deep dives

Context on both ends of the pair

Mazrica Sales (formerly Senses) logo

Mazrica Sales (formerly Senses)

Source

Strengths

  • AI-assisted deal scoring, risk analysis, and order forecasting built directly into the opportunity workflow.
  • Card-based pipeline UI with drag-and-drop stage changes that reduces friction for sales reps on the move.
  • OCR名片 scanning and AI-powered deduplication for rapid contact creation from field encounters.
  • Native Japanese-language product and support team — no localization gap for domestic SMBs.
  • Workato pre-built connector and iPaaS support for teams with existing Japanese cloud toolchains.

Weaknesses

  • Feature-rich interface creates a learning curve — G2 reviewers note complexity for some user segments.
  • Minimum 5-user contract on Starter tier may be costly for very small sales teams.
  • No published free trial or free tier to evaluate the product before committing to an annual contract.
  • AI features require accumulated historical deal data to produce meaningful outputs — limited value at initial deployment.
  • Binary attachments and saved reports are not accessible via the public API.
monday CRM logo

monday CRM

Destination

Strengths

  • Board-based UI makes pipeline stages and deal progress visually obvious without training.
  • No-code automation builder requires no developer resources to create lead routing and stage-triggered actions.
  • Flexible column system supports custom CRM fields without schema changes or admin involvement.
  • Integrates natively with Slack, Gmail, Outlook, and Zapier with minimal configuration overhead.
  • Layered product means teams already on monday Work Management can add CRM without migrating existing data.

Weaknesses

  • No native Contacts object separate from Items — contacts are managed inside a CRM module's People feature.
  • Pipeline and deal relationships use a flat item model rather than a relational object model, making complex CRM associations awkward.
  • Automations are plan-gated (250 actions/month on Standard, 25,000 on Pro) and the legacy Recipe system is being deprecated.
  • Customization and advanced views (Chart, Formula, Dependency) are locked behind Pro and Enterprise tiers.
  • Per-seat pricing with non-refundable annual billing creates cost lock-in risk during migration.

Complexity grading

How hard is this migration?

Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Mazrica Sales (formerly Senses) and monday CRM.

  • Object compatibility

    B

    2 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Mazrica Sales (formerly Senses): Not publicly documented.

  • Data volume sensitivity

    A

    Mazrica Sales (formerly Senses) exposes a bulk API — large-volume migrations stream efficiently.

Estimator

Estimate your Mazrica Sales (formerly Senses) to monday CRM migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Mazrica Sales (formerly Senses) to monday CRM data migrations

Answers to the questions buyers ask most during Mazrica Sales (formerly Senses) to monday CRM migration scoping. Not seeing yours? Book a call.

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Most migrations land between three and five weeks for accounts under 15,000 Contacts and 3,000 Opportunities with no custom objects. Migrations with multiple pipeline boards, large activity histories (over 200,000 engagement records), custom Mazrica Sales objects, or a parallel-run validation period to test Monday.com CRM fit before final cutover move to seven to twelve weeks. The parallel-run option is recommended given Mazrica Sales annual contract terms and the absence of a free trial — it lets the team confirm Monday.com CRM workflow fit before the migration cutover rather than after.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Mazrica Sales (formerly Senses).
Land in monday CRM, intact.

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