CRM migration

Migrate from Mazrica Sales (formerly Senses) to HighLevel

Field-level mapping, validation, and rollback between Mazrica Sales (formerly Senses) and HighLevel. We move data and schema; workflows are rebuilt natively in HighLevel.

Mazrica Sales (formerly Senses) logo

Mazrica Sales (formerly Senses)

Source

HighLevel

Destination

HighLevel logo

Compatibility

63%

5 of 8

objects map 1:1 between Mazrica Sales (formerly Senses) and HighLevel.

Complexity

BStandard

Timeline

2-4 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from Mazrica Sales to GoHighLevel is a structural migration that flattens Mazrica's separate Company and Contact model into GoHighLevel's contact-centric design with company data stored as contact properties. Mazrica Opportunities map 1:1 to GoHighLevel Opportunities, and Mazrica Activities become GoHighLevel Tasks with type labels preserved. We pre-create GoHighLevel Custom Values with equivalent schema before import, resolve lifecycle stage values into a GoHighLevel contact custom field, and map pipeline stages into GoHighLevel Opportunity stages. File attachments, saved reports, and dashboard configurations do not migrate through the API; we deliver a written inventory of these for the customer's admin to handle manually post-migration.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Mazrica Sales (formerly Senses) logo

Mazrica Sales (formerly Senses)

What's pushing teams away

  • Feature breadth creates a steep learning curve — G2 reviewers note that having all capabilities available can make the tool feel complex to navigate for some users.
  • Pricing at higher tiers (Growth at ¥110,000/month, Enterprise at ¥330,000/month) scales into significant annual commitments with no published free trial to validate fit before paying.
  • AI order forecasting and risk analysis features require substantial historical deal data to produce useful outputs — teams with limited CRM history report underwhelming AI recommendations initially.

Choosing

HighLevel logo

HighLevel

What's pulling them in

  • Agencies choose HighLevel to consolidate CRM, email, SMS, scheduling, and funnels into one subscription, eliminating monthly bills for five to ten separate SaaS tools they previously stitched together.
  • The flat-rate pricing model bills per sub-account rather than per contact, so growing a contact database from 1,000 to 100,000 records does not trigger a billing surprise—a common pain point avoided by migrating customers.
  • White-label and sub-account capabilities let agencies resell HighLevel access to their own clients, turning a software cost center into a recurring revenue stream that justifies the subscription.
  • The platform ships a 14-day free trial with no credit card required, giving teams a low-friction entry point to validate fit before committing to the $97/month Starter tier.
  • Marketing agencies managing multiple client accounts use sub-accounts to maintain data isolation per client while operating under a single agency billing relationship with HighLevel.

Object mapping

How Mazrica Sales (formerly Senses) objects map to HighLevel

Each row shows how a Mazrica Sales (formerly Senses) object lands in HighLevel, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Mazrica Sales (formerly Senses)

Contact

maps to

HighLevel

Contact

1:1
Fully supported

Mazrica Sales Contacts map directly to GoHighLevel Contacts. First name, last name, email, phone, and address fields migrate 1:1. We preserve the lifecycle stage value (from LifecycleStageSetting API) in a GoHighLevel contact custom field named lifecycle_stage__c so that automation triggers in GoHighLevel can reference it after migration. Any contact missing a lifecycle stage value is flagged in the reconciliation report with a warning that automation rules depending on that field may not fire.

Mazrica Sales (formerly Senses)

Company

maps to

HighLevel

Contact (company properties)

1:many
Fully supported

Mazrica Sales Company records have no native GoHighLevel equivalent because GoHighLevel does not have a separate Companies or Accounts object. Company-level data (industry, employee count, annual revenue, external enrichment data, press releases) migrates as contact custom fields on the primary Contact record. If multiple Mazrica Sales Contacts are linked to the same Company, we write the company data to the first-linked Contact and flag duplicates for manual consolidation in GoHighLevel.

Mazrica Sales (formerly Senses)

Opportunity

maps to

HighLevel

Opportunity

1:1
Fully supported

Mazrica Sales Opportunities (案件) map to GoHighLevel Opportunities. Deal amount, expected close date, stage name, owner assignment, and related contact all migrate 1:1. Custom pipeline stages in Mazrica Sales must be pre-created as GoHighLevel Opportunity custom fields or status values before migration so that stage names are preserved without defaulting to GoHighLevel stage placeholders.

Mazrica Sales (formerly Senses)

Activity

maps to

HighLevel

Task

1:1
Fully supported

Mazrica Sales Activities (行動) map to GoHighLevel Tasks. Activity type (call, email, meeting, note, custom) migrates as a GoHighLevel task custom field or tag. The original timestamp, owner, and related contact link all preserve. We chunk bulk activity imports to respect GoHighLevel API rate limits and set task status based on activity completion in Mazrica Sales.

Mazrica Sales (formerly Senses)

Custom Object

maps to

HighLevel

Custom Values

lossy
Fully supported

Mazrica Sales Custom Objects (user-defined schemas via CustomObjectSetting and CustomObjects API) require schema pre-creation in GoHighLevel before any data moves. GoHighLevel's Custom Values are key-value pairs attached to contacts or opportunities, not standalone objects, so complex Mazrica Custom Object relationships with multiple fields and lookup dependencies flatten to multiple custom fields on the related standard object. We document the full original schema and the flattening strategy in the scoping report.

Mazrica Sales (formerly Senses)

Lifecycle Stage

maps to

HighLevel

Custom Field (contact picklist)

lossy
Fully supported

Mazrica Sales Lifecycle Stages are a configurable property exposed via the LifecycleStageSetting API. We query the active stage values from Mazrica Sales, create a matching picklist field in GoHighLevel Contacts, and populate it for every migrated contact. If the customer uses lifecycle-stage-triggered workflows in Mazrica Sales, we document the trigger conditions as part of the automation inventory for the admin to rebuild in GoHighLevel's workflow builder.

Mazrica Sales (formerly Senses)

User / Owner

maps to

HighLevel

User

1:1
Fully supported

Mazrica Sales Users and Owner assignments on Contacts, Companies, Opportunities, and Activities resolve by email match against GoHighLevel Users. Any Owner without a matching GoHighLevel User enters a reconciliation queue for the admin to provision before record import resumes. Owner reassignment after migration is outside scope; we preserve the original owner reference so the admin can remap post-import if needed.

Mazrica Sales (formerly Senses)

Attachment

maps to

HighLevel

Not migrated

1:1
Fully supported

File attachments associated with Mazrica Sales Contacts, Companies, or Opportunities are not accessible via the documented v1 REST API. We do not migrate binary attachments and flag them in the scoping report so the customer can export them manually from the Mazrica Sales web interface and re-upload to GoHighLevel after migration. Links to external file storage are preserved as URL custom fields where present.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Mazrica Sales (formerly Senses) logo

Mazrica Sales (formerly Senses) gotchas

Medium

Rebrand from Senses to Mazrica Sales creates API path ambiguity

Medium

Minimum 5-user contract requirement on Starter tier

Medium

Annual contract commitment with no free trial

Low

AI features require historical data volume to function

HighLevel logo

HighLevel gotchas

High

Sub-account architecture creates isolated data silos per client

High

Usage-based telecom and AI costs are not in the subscription price

Medium

Workflows have no native equivalent in most destination CRMs

Medium

API rate limits cap bulk migration throughput at 100 requests per 10 seconds per sub-account

Low

White-label configuration and branding assets do not export via API

Pair-specific challenges

  • GoHighLevel has no Companies or Accounts object

    GoHighLevel uses a flat contact-centric model with no native equivalent to Mazrica Sales Company records. Company-level data such as industry classification, employee count, annual revenue, securities filings, and external enrichment must be stored as contact custom fields on the primary contact. Multi-contact accounts require deciding which contact carries the company data or whether to use GoHighLevel Tags to group contacts. We resolve this during scoping and document the grouping strategy in the mapping specification before migration begins.

  • AI deal scoring and risk analysis have no GoHighLevel equivalent

    Mazrica Sales AI order forecasting and risk analysis features depend on accumulated historical deal data and are core to its value proposition for some teams. GoHighLevel's AI tools (AI Agent, AI Chatbot) are oriented toward marketing and communication automation, not sales pipeline intelligence. Any risk scores, AI-generated next-action recommendations, or deal probability models built in Mazrica Sales do not transfer to GoHighLevel. We migrate the raw deal data and preserve AI model outputs as read-only custom fields where accessible, but the predictive logic must be rebuilt using GoHighLevel's reporting and workflow conditions post-migration.

  • Custom Object flattening changes data model structure

    Mazrica Sales Custom Objects are standalone user-defined schemas with their own fields, relationships, and API endpoints. GoHighLevel Custom Values are key-value pairs attached to contacts or opportunities and do not support cross-record lookups or relational joins. Complex Custom Object schemas with multi-field records, cross-object references, or custom validation logic require flattening to multiple custom fields on the related standard object. We document every Custom Object schema in the scoping report and agree on the flattening strategy before migration so that no structural dependencies are silently lost.

  • Saved reports and dashboards are not accessible via API

    Both Mazrica Sales saved reports and GoHighLevel dashboard configurations are not transferable through the public API. We do not migrate analytics artifacts from either platform. The scoping report includes a written inventory of all active Mazrica Sales reports, dashboard tiles, and chart configurations so the customer's admin can reproduce them in GoHighLevel's reporting module post-migration. GoHighLevel's reporting builder differs substantially from Mazrica Sales' dashboard approach and may require a learning period for teams unfamiliar with it.

Migration approach

Six steps for a successful Mazrica Sales (formerly Senses) to HighLevel data migration

  1. Scoping and API inventory

    We audit the source Mazrica Sales account via the v1 REST API (senses-open-api.mazrica.com) across Contacts, Companies, Opportunities, Activities, Custom Objects, lifecycle stage values, and pipeline stage names. We confirm the active Custom Object schemas via CustomObjectSetting, count distinct lifecycle stage values, and catalog pipeline stage counts. For GoHighLevel, we confirm the destination account tier, inventory existing Custom Values and pipeline configurations, and note any existing workflows or tags that could conflict with migrating data. The scoping output is a written migration map with record counts, object mapping, and a decision document for company-data grouping strategy.

  2. Schema pre-creation in GoHighLevel

    Before any data moves, we pre-create the target schema in GoHighLevel: custom fields for lifecycle_stage__c and any company-data fields on Contact, custom fields for Opportunity stage metadata, custom fields for Activity type labels, and GoHighLevel Custom Values definitions to match Mazrica Sales Custom Objects. Pipeline stages in GoHighLevel are configured to match Mazrica Sales stage names. All schema is created in the destination account before the first record insert so that incoming data satisfies field requirements on first pass.

  3. Owner and user reconciliation

    We extract every distinct Owner referenced on Mazrica Sales Contacts, Companies, Opportunities, and Activities and match by email against GoHighLevel Users. Any Owner without a matching GoHighLevel User is held in a reconciliation queue. The customer provisions missing users in GoHighLevel before record import resumes. Owner mapping cannot proceed past this step because GoHighLevel Opportunity and Contact records require an OwnerId reference at insert time.

  4. Company data resolution

    We extract all Mazrica Sales Company records and resolve them to Contact records in GoHighLevel. For single-contact accounts, company data writes directly to the contact. For multi-contact accounts, we assign company data to the primary contact and apply a shared Tag in GoHighLevel to group related contacts. The grouping strategy is agreed upon in scoping. We run a dedupe check on email addresses across both the Company and Contact exports to avoid duplicate contact creation.

  5. Record migration in dependency order

    We run production migration in record-dependency order: Custom Values schema (validated before data), GoHighLevel Users (resolved), Contacts (with lifecycle_stage__c populated and company data merged), Opportunities (with contact link and owner resolved), Activities (as Tasks, chunked to respect API limits), and Custom Objects (as Custom Values on the related record). Each phase emits a row-count reconciliation report before the next phase begins. We use GoHighLevel's REST API with batch operations and exponential backoff on rate-limit responses.

  6. Cutover, validation, and reporting handoff

    We freeze Mazrica Sales writes during cutover, run a final delta migration of any records modified during the migration window, then enable GoHighLevel as the system of record. We deliver the automation inventory document listing every Mazrica Sales workflow trigger, condition, and action to the customer's admin for rebuild in GoHighLevel's workflow builder. We support a five-day hypercare window where we resolve reconciliation issues raised by the customer's team. We do not rebuild workflows or automations inside the migration scope; that is a separate engagement or an internal admin task.

Platform deep dives

Context on both ends of the pair

Mazrica Sales (formerly Senses) logo

Mazrica Sales (formerly Senses)

Source

Strengths

  • AI-assisted deal scoring, risk analysis, and order forecasting built directly into the opportunity workflow.
  • Card-based pipeline UI with drag-and-drop stage changes that reduces friction for sales reps on the move.
  • OCR名片 scanning and AI-powered deduplication for rapid contact creation from field encounters.
  • Native Japanese-language product and support team — no localization gap for domestic SMBs.
  • Workato pre-built connector and iPaaS support for teams with existing Japanese cloud toolchains.

Weaknesses

  • Feature-rich interface creates a learning curve — G2 reviewers note complexity for some user segments.
  • Minimum 5-user contract on Starter tier may be costly for very small sales teams.
  • No published free trial or free tier to evaluate the product before committing to an annual contract.
  • AI features require accumulated historical deal data to produce meaningful outputs — limited value at initial deployment.
  • Binary attachments and saved reports are not accessible via the public API.
HighLevel logo

HighLevel

Destination

Strengths

  • Consolidates CRM, marketing automation, email, SMS, scheduling, and funnels into one platform at a predictable flat monthly rate.
  • Supports unlimited contacts and unlimited users on all paid tiers, removing per-record billing anxiety as databases grow.
  • Offers white-label and sub-account capabilities that let agencies resell access and manage multiple client environments under one billing relationship.
  • Includes built-in review management, reputation monitoring, and AI agents as native features rather than third-party add-ons.
  • Exports Contacts and Companies via a scalable async bulk CSV system that handles multi-million-row datasets without blocking the UI.

Weaknesses

  • The breadth of features creates a steep learning curve; advanced automations and Workflow configuration require significant time investment that smaller teams may not recover.
  • The platform charges usage-based fees for telecommunications and AI features that are not included in the base subscription, leading to bill surprises.
  • Recurring user reports on Reddit and G2 describe bugs, errors, and slow support response times that disrupt live marketing and sales operations.
  • Sub-account architecture, while powerful for agencies, adds migration complexity when identifying which client data lives in which isolated environment.
  • The platform is designed for agencies and SMBs; larger enterprises requiring deep reporting, custom objects at scale, or complex role-based access may outgrow its capabilities.

Complexity grading

How hard is this migration?

Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Mazrica Sales (formerly Senses) and HighLevel.

  • Object compatibility

    B

    2 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Mazrica Sales (formerly Senses): Not publicly documented.

  • Data volume sensitivity

    A

    Mazrica Sales (formerly Senses) exposes a bulk API — large-volume migrations stream efficiently.

Estimator

Estimate your Mazrica Sales (formerly Senses) to HighLevel migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Mazrica Sales (formerly Senses) to HighLevel data migrations

Answers to the questions buyers ask most during Mazrica Sales (formerly Senses) to HighLevel migration scoping. Not seeing yours? Book a call.

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Straightforward migrations under 10,000 contacts and 2,000 opportunities with no custom objects and a simple lifecycle-stage matrix land between two and four weeks. Migrations with Custom Object schema recreation, multiple pipeline configurations, large activity histories (over 200,000 activity records), or complex company-data grouping decisions move to six to ten weeks because of schema pre-creation, Custom Object flattening strategy, and picklist value configuration before any record import begins.

Adjacent paths

Related migrations to explore

Ready when you are

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