CRM migration

Migrate from Gensolve Practice Manager to Freshsales

Field-level mapping, validation, and rollback between Gensolve Practice Manager and Freshsales. We move data and schema; workflows are rebuilt natively in Freshsales.

Gensolve Practice Manager logo

Gensolve Practice Manager

Source

Freshsales

Destination

Freshsales logo

Compatibility

92%

11 of 12

objects map 1:1 between Gensolve Practice Manager and Freshsales.

Complexity

BStandard

Timeline

48–72 hours

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Gensolve Practice Manager is a cloud-hosted practice management system for allied health professionals in Australia and New Zealand. Its data model centers on Clients (patients), Practitioners (staff), Appointments, Clinical Notes, Custom Forms, Referrers, Clinics, and an integrated accounting module. Gensolve's API supports public endpoints, but its export mechanism relies on a desktop Gensolve Uploader tool that produces structured data files for re-import into another Gensolve instance. There is no direct third-party migration connector. Freshsales CRM, part of the Freshworks ecosystem, uses a standard sales-object model: Leads, Contacts, Accounts (companies), Deals, Tasks, Events, and Products. Freshsales does not have native equivalents for healthcare-specific concepts like ACC claims, clinical assessment forms, practitioner scheduling, or referrer tracking. Those require custom field creation on Contact/Account or custom objects in Freshsales. FlitStack AI sequences the migration so Gensolve client records become Freshsales Contacts, Gensolve practitioners resolve by email against Freshsales Users, and Gensolve appointment records land as Freshsales Events. Custom form field data from Gensolve's custom forms (assessment types, injury categories, objective/subjective notes) migrates to Freshsales custom fields on Contact. Gensolve automations, workflow rules, the accounting module, clinical notes, and letter templates do not migrate — those must be rebuilt in Freshsales or replaced with Freshsales workflows, the accounting module, and the native Notes/Attachments object. The migration runs over Freshsales REST API with a 24–48 hour delta-pickup window for any records modified during cutover.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Gensolve Practice Manager logo

Gensolve Practice Manager

What's pushing teams away

  • Patient communication via SMS and email is described as clunky and difficult to interact with, requiring workarounds for routine outreach.
  • Finance staff find Gensolve's accounting module confusing and cumbersome compared to standalone bookkeeping tools.
  • The platform lacks customization in reporting—some data requires running two separate reports to assemble a complete picture.
  • Marketing functionality is poor, with limited tools for patient acquisition campaigns and campaign tracking.
  • A steep learning curve means new staff require significant training time before becoming productive.

Choosing

Freshsales logo

Freshsales

What's pulling them in

  • Lowest barrier to entry among major CRMs — the free tier supports up to 3 users and includes core CRM functionality before committing to per-seat pricing.
  • Built-in chat, email, and phone reduce reliance on third-party integrations for basic sales communication and contact management.
  • Freddy AI contact scoring and deal insights are included on Pro plans at a lower price than comparable HubSpot tiers.
  • Kanban pipeline views across Contacts, Accounts, and Deals provide visual deal management without requiring custom configuration.
  • Integration with the broader Freshworks ecosystem (Freshdesk, Freshchat, Freshservice) reduces tool sprawl for teams already using Freshworks.

Object mapping

How Gensolve Practice Manager objects map to Freshsales

Each row shows how a Gensolve Practice Manager object lands in Freshsales, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Gensolve Practice Manager

Client

maps to

Freshsales

Contact

1:1
Fully supported

Gensolve Client records (patients) map to Freshsales Contacts. Client name splits into first_name and last_name; mobile and home phone map to Freshsales phone fields; address fields map directly. Gensolve ACC status and patient type become custom fields on the Contact record.

Gensolve Practice Manager

Practitioner

maps to

Freshsales

User

1:1
Fully supported

Gensolve Practitioner records do not have a direct CRM equivalent. FlitStack matches each practitioner by email address against Freshsales Users. Unmatched practitioners are flagged before migration — your team either provisions Freshsales user accounts in advance or practitioners land as Contacts with a practitioner flag for reference.

Gensolve Practice Manager

Appointment

maps to

Freshsales

Event

1:1
Fully supported

Gensolve appointments become Freshsales Events. Appointment type maps to Event subject, start and end times map to Freshsales event start/end, appointment status (attended, cancelled, no-show) maps to a custom Event Status field. The related Gensolve Client ID is preserved in a custom field for linking back to the Freshsales Contact.

Gensolve Practice Manager

Custom Form Entry

maps to

Freshsales

Custom Fields on Contact

1:1
Fully supported

Gensolve custom forms store clinical assessment data (objective/subjective forms, injury rehabilitation types, functional limitation scores) as form entries attached to a client. FlitStack extracts each custom form field and creates a corresponding Freshsales custom field on Contact, then populates the values. Form-level groupings are preserved as a custom field label prefix.

Gensolve Practice Manager

Referrer

maps to

Freshsales

Account

1:1
Fully supported

Gensolve Referrer records (doctors, specialists, gyms who refer patients) map to Freshsales Accounts. Referrer name becomes Account name, contact details map to the Account's address and phone fields. A custom Referrer Type pick-list (medical, allied health, fitness) is created in Freshsales and populated from Gensolve's referrer category.

Gensolve Practice Manager

Clinic / Site

maps to

Freshsales

Account

many:1
Fully supported

Gensolve Clinic or Site records (physical locations where practitioners operate) merge into Freshsales Accounts. Multi-site practices may have several Gensolve Sites that each become a separate Freshsales Account with the site's address and a custom Site Code field. A top-level 'Head Office' Account can optionally be created to link child site accounts.

Gensolve Practice Manager

Client — ACC Status

maps to

Freshsales

Custom Field on Contact

1:1
Fully supported

Gensolve tracks ACC claim numbers, ACC status (approved, pending, closed), and ACC injury type on the Client record. These become three separate custom fields on the Freshsales Contact (ACC_Claim_Number__c, ACC_Status__c, ACC_Injury_Type__c) so the ACC history is visible without leaving the contact record.

Gensolve Practice Manager

Appointment — Recall / Reminder

maps to

Freshsales

Task

1:1
Fully supported

Gensolve recall reminders (follow-up appointments triggered by clinical protocol) convert to Freshsales Tasks on the Contact record with a due date matching the recall schedule. Task subject reflects the recall reason so sales or admin staff can action it. The original Gensolve recall type (e.g., post-treatment review, injury milestone check) maps to the Task subject, and the Gensolve recall interval (number of weeks or months) becomes the Freshsales Task due date calculated from the original appointment date. Each recall Task links back to the originating Contact so staff have full context when working through their task queue.

Gensolve Practice Manager

Inventory / Stock Item

maps to

Freshsales

Product

1:1
Fully supported

Gensolve inventory items (supplements, braces, medical supplies tracked for re-sale or clinical use) map to Freshsales Products. Product name, SKU, and unit price transfer directly. Stock quantity is stored as a custom field since Freshsales Products track price and description rather than live inventory counts.

Gensolve Practice Manager

Gensolve User / Staff

maps to

Freshsales

User

1:1
Fully supported

Gensolve staff records (non-practitioner admin users) map to Freshsales Users by email match. Admin users who should not be CRM users are mapped to a Contact record with an Admin_Staff__c flag so the record is preserved but does not consume a Freshsales seat.

Gensolve Practice Manager

Invoice / Billing Record

maps to

Freshsales

Deal + Custom Fields

1:1
Fully supported

Gensolve invoices and billing transactions have no native Freshsales equivalent — Freshsales does not include an accounting module. FlitStack creates a Freshsales Deal record per client representing outstanding or historical billing, with invoice number, total amount, and payment status stored as custom fields. Full accounting history should be migrated to Xero or QuickBooks separately.

Gensolve Practice Manager

Clinical Notes / Letters

maps to

Freshsales

Note

1:1
Fully supported

Gensolve clinical notes and letter templates contain structured clinical content that does not map cleanly to a standard CRM object. FlitStack exports these as Notes attached to the Contact record, preserving the note text and creation date. Clinical content should be reviewed for PHI before migration to ensure compliance with your data handling obligations.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Gensolve Practice Manager logo

Gensolve Practice Manager gotchas

High

Gensolve requires direct support coordination for data exports

High

Xero-linked invoices risk duplication without deduplication flags

Medium

Custom field registry is per-practice and requires enumeration before mapping

Low

SMS and email template content is not stored as standalone records

Freshsales logo

Freshsales gotchas

Medium

Freddy AI is Pro-tier only despite heavy marketing

High

Post-migration emails and sequences are disabled

Medium

Bot session credits are a one-time 500-session allocation

Medium

Phone credits charged per minute with no cap

Low

File storage limits scale with plan tier

Pair-specific challenges

  • Gensolve automations and recall workflows do not migrate

    Gensolve Practice Manager includes appointment reminder automation (SMS and email), recall triggers based on clinical protocol, and recall campaign sequencing for patient follow-ups. Freshsales Workflows provide automated task creation, field updates, email sequences, and lead scoring — but they require manual configuration in the Freshsales workflow editor. FlitStack AI exports the Gensolve workflow definitions as a reference document for your Freshsales admin so recall rules can be rebuilt with equivalent logic in Freshsales. The clinical recall schedule (e.g., 6-week post-injury review) does not automatically transfer and must be recreated as Freshsales Tasks or workflow-triggered actions.

  • Gensolve accounting and billing records have no Freshsales equivalent

    Gensolve Practice Manager embeds a full accounting module: debtor management, ACC billing, Medicare claiming, private invoicing, and payment tracking. Freshsales has no native accounting object — invoices, payments, and financial transactions map to Deals with custom fields at best. FlitStack creates a Deal record per client representing outstanding or historical billing (invoice number, amount, payment status as custom fields), but the full accounting ledger, ACC claim history, and Medicare payment records do not migrate. Practices relying on Gensolve accounting should plan a parallel migration to Xero or QuickBooks using Gensolve's export-for-accounting data, leaving Freshsales for client relationship data only.

  • Gensolve practitioner-to-client assignment requires user provisioning in Freshsales first

    Gensolve tracks which practitioner is assigned to each client and appointment. In Freshsales, the practitioner must exist as a User for the Contact OwnerId or Event assigned_to to resolve correctly. If a Gensolve practitioner does not have a corresponding Freshsales user account, their records land without an owner assignment and are flagged in the pre-migration validation report. Practices with many part-time or visiting practitioners may have more Gensolve practitioner records than Freshsales seats — FlitStack flags this discrepancy and maps unmatched practitioners to Contact records with a custom practitioner flag so the relationship data is preserved even without a CRM user account.

  • Clinical notes and letter templates require manual handling for PHI compliance

    Gensolve clinical notes (treatment plans, subjective/objective assessments, SOAP notes) and letter templates are stored as rich structured content in Gensolve's notes system. These do not map to any Freshsales standard object cleanly. FlitStack exports Gensolve clinical notes as Notes attached to the Contact record, but the original formatting, SOAP structure, and embedded clinical data are simplified to plain text. Practices must review migrated clinical notes for PHI compliance before they are accessible in Freshsales, as Freshsales does not have Gensolve's clinical note access controls.

  • Gensolve multi-site clinic hierarchy requires deliberate Freshsales account structuring

    Gensolve Clinic/Site records support a parent-child hierarchy where multiple sites can share practitioners and inventory. Freshsales Accounts are flat — there is no native hierarchical account model (unlike Salesforce's Parent Account field). Practices with three or more Gensolve sites need a structuring decision: either create separate Freshsales Accounts per site and use a custom parent field to recreate the hierarchy, or collapse all sites into a single Account with a Site Code custom field. FlitStack surfaces this decision in the pre-migration mapping plan and applies whichever structure your team selects before data lands.

Migration approach

Six steps for a successful Gensolve Practice Manager to Freshsales data migration

  1. Extract Gensolve data via Gensolve Uploader and coordinate structured export

    FlitStack works with your Gensolve account manager to run the Gensolve Uploader tool, which produces a structured data export from your Gensolve database. This export covers client records, practitioner records, appointments, custom form entries, referrer data, and site/clinic records. We validate the export completeness against your Gensolve live data before building the mapping plan. If your Gensolve setup uses multiple custom forms, we map each form's fields individually to Freshsales custom fields on Contact.

  2. Map Gensolve practitioners to Freshsales users by email

    FlitStack matches each Gensolve practitioner email against your Freshsales user list. Unmatched practitioners are flagged with a pre-migration report so your team can provision Freshsales user accounts before migration. Admin-only Gensolve staff who should not consume Freshsales seats are mapped to Contact records with an Admin_Staff__c flag for reference without creating a user license. This email-based matching resolves the practitioner-to-user assignment on Contact records, ensuring that when a client record is opened in Freshsales, the assigned practitioner name appears as the Contact Owner. The pre-migration validation report also identifies any practitioner email addresses that are duplicated in your Freshsales user list, preventing accidental assignment conflicts.

  3. Create Freshsales custom fields and custom objects for Gensolve-specific data

    Before data moves, FlitStack provisions all required Freshsales custom fields: ACC_Claim_Number__c, ACC_Status__c, ACC_Injury_Type__c, Patient_Type__c, Active__c, Site_Code__c, Source_System_ID__c, Event_Status__c, and Referrer_Type__c. Custom form field names from Gensolve become individual Freshsales custom fields on Contact. Custom objects are created for Gensolve Referrer data (mapped to Freshsales Account) and for Gensolve Site/Clinic data (mapped to Freshsales Account or hierarchical Account structure per your chosen schema).

  4. Run sample migration with field-level diff before full commit

    A representative slice — typically 100–300 clients spanning different appointment types, referrer categories, and ACC statuses — migrates first. FlitStack generates a field-level diff comparing Gensolve source values against the resulting Freshsales Contact, Event, and Account records. You verify that ACC status values landed in the correct pick-list, that practitioner assignments resolved to Freshsales Users, and that Gensolve client IDs are traceable in Freshsales Source_System_ID__c before the full migration runs.

  5. Execute full migration with delta-pickup window and audit log

    Full migration runs against Freshsales REST API. A 24–48 hour delta-pickup window captures any Gensolve records created or modified during the cutover — appointment changes, new client intake forms, updated ACC statuses. Every migration operation is logged to an audit trail. If reconciliation finds missing or incorrectly mapped records, one-click rollback reverts the batch so the issue can be corrected and the run repeated without data loss.

Platform deep dives

Context on both ends of the pair

Gensolve Practice Manager logo

Gensolve Practice Manager

Source

Strengths

  • Specialized Allied Health focus with built-in ACC electronic billing for New Zealand physiotherapy and accident compensation workflows.
  • All-in-one platform consolidates appointments, clinical notes, billing, reporting, and inventory without third-party gaps.
  • Cloud-first architecture with 2-minute incremental backups, AES-256 encryption, and GDPR-compliant AWS hosting.
  • Multi-practitioner diary sharing provides instant visibility across all locations and practitioners in a single view.
  • Established platform since 2001 with stable market presence in Australia and New Zealand Allied Health sectors.

Weaknesses

  • No self-service data export—requires coordinating directly with Gensolve support to initiate a database export.
  • Public API access is limited and documentation is sparse; most integrations rely on partner arrangements rather than open endpoints.
  • Reporting requires running multiple separate reports to assemble complete operational or financial views.
  • Marketing tools lag behind modern SaaS standards, with no built-in campaign management or patient acquisition workflows.
  • Steep feature depth creates a significant learning curve for new staff during onboarding.
Freshsales logo

Freshsales

Destination

Strengths

  • Generous free tier for small teams with core CRM functionality without per-seat costs.
  • All-in-one sales CRM with built-in telephony, chat, and email reducing third-party tool dependency.
  • Freddy AI contact scoring and deal predictions available on Pro tier.
  • Multiple pipeline views with Kanban and list options across all plans.

Weaknesses

  • Reports lack depth compared to competitors like HubSpot, with limited customization options.
  • Integration setup is poorly documented with no clear guides for connecting third-party tools.
  • AI features gated behind $39/user/month Pro tier despite marketing emphasis on Freddy AI.
  • Bot sessions limited to 500 one-time allocation with no monthly refresh.

Complexity grading

How hard is this migration?

Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Gensolve Practice Manager and Freshsales.

  • Object compatibility

    B

    2 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Gensolve Practice Manager: Not publicly documented.

  • Data volume sensitivity

    B

    Gensolve Practice Manager doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Gensolve Practice Manager to Freshsales migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Gensolve Practice Manager to Freshsales data migrations

Answers to the questions buyers ask most during Gensolve Practice Manager to Freshsales migration scoping. Not seeing yours? Book a call.

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Most Gensolve to Freshsales migrations complete in 48–72 hours of clock time for practices with up to 5,000 client records. Larger setups with multiple sites, 50+ Gensolve custom form fields, or complex practitioner-to-user mapping extend to 7–10 days. The Gensolve data export via the Gensolve Uploader tool typically takes 1–3 days depending on database size and requires coordination with your Gensolve account manager. FlitStack runs the Freshsales-side import in parallel once the export is available.

Adjacent paths

Related migrations to explore

Ready when you are

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