CRM migration

Migrate from Gensolve Practice Manager to HubSpot

Field-level mapping, validation, and rollback between Gensolve Practice Manager and HubSpot. We move data and schema; workflows are rebuilt natively in HubSpot.

Gensolve Practice Manager logo

Gensolve Practice Manager

Source

HubSpot

Destination

HubSpot logo

Compatibility

92%

11 of 12

objects map 1:1 between Gensolve Practice Manager and HubSpot.

Complexity

BStandard

Timeline

48–72 hours

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Gensolve Practice Manager organizes its data around clients (patients), practitioners, appointments, clinical notes, referrers, and integrated billing — with custom forms and fields built per practice. HubSpot models data around Contacts, Companies, Deals, Tickets, and custom objects with a property-based schema that differs substantially from Gensolve's relational structure. The migration carries all Gensolve clients into HubSpot Contacts, practitioners into HubSpot Users with practitioner-specific properties, and appointments into HubSpot Engagements (meetings and calls) with clinic-level associations. Clinical notes become HubSpot Notes with original timestamps preserved. Gensolve's custom form fields map to HubSpot custom contact and deal properties, and any ACC billing fields or referrer data get custom-field treatment. The key structural difference is that HubSpot has no native healthcare billing or ACC claim object — those records require a custom object or manual rebuild in HubSpot's Finance Ops tooling. Gensolve workflows (appointment reminders, SMS sequences, recall automations) do not migrate; FlitStack exports the workflow definitions as a rebuild reference for your team to reconstruct in HubSpot's workflow builder. The migration runs via API read-access to Gensolve's export, with a delta-pickup window capturing in-flight appointments during cutover.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Gensolve Practice Manager logo

Gensolve Practice Manager

What's pushing teams away

  • Patient communication via SMS and email is described as clunky and difficult to interact with, requiring workarounds for routine outreach.
  • Finance staff find Gensolve's accounting module confusing and cumbersome compared to standalone bookkeeping tools.
  • The platform lacks customization in reporting—some data requires running two separate reports to assemble a complete picture.
  • Marketing functionality is poor, with limited tools for patient acquisition campaigns and campaign tracking.
  • A steep learning curve means new staff require significant training time before becoming productive.

Choosing

HubSpot logo

HubSpot

What's pulling them in

  • Lowest barrier to entry of any major CRM — the free tier with unlimited contacts lets teams validate fit before committing to a paid plan, according to G2 and Capterra reviewers.
  • Native integration between the CRM and sales engagement tools (sequences, email tracking, dialer) means no separate sync configuration, a theme across G2 Sales Hub reviews.
  • Pipeline visualization, deal tracking, and automated workflows are consistently praised as intuitive and easy to set up without developer involvement.
  • Strong onboarding for new team members — reviewers on Capterra and G2 highlight how quickly new reps become productive without formal training.
  • The HubSpot platform ecosystem (Marketing, Sales, Service, CMS hubs) allows growing companies to consolidate tools without building new integrations.

Object mapping

How Gensolve Practice Manager objects map to HubSpot

Each row shows how a Gensolve Practice Manager object lands in HubSpot, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Gensolve Practice Manager

Client (Patient)

maps to

HubSpot

Contact

1:1
Fully supported

Gensolve clients map 1:1 to HubSpot Contacts. Client ID is preserved as a Source_System_ID__c custom property for delta-run de-duplication, ensuring each client record can be uniquely identified post-migration. The original Gensolve create date is stored as Original_Create_Date__c custom property since HubSpot sets the CreatedDate field at migration time, which would otherwise overwrite the original record creation timestamp.

Gensolve Practice Manager

Practitioner

maps to

HubSpot

User + Custom Contact Property

1:1
Fully supported

Gensolve practitioners become HubSpot Users matched by their email address. Practitioner-specific properties such as provider number, specialisation, and practitioner type are stored as custom properties on the practitioner User record. Primary practitioner attribution on appointments resolves via practitioner-to-user email matching and maps to the HubSpot Meeting owner field.

Gensolve Practice Manager

Appointment

maps to

HubSpot

Engagement (Meeting)

1:1
Fully supported

Gensolve appointments map to HubSpot Meetings with original start and end timestamps preserved from the source system. Practitioner attribution is stored as a custom Meeting property (Practitioner_Name__c), and clinic association is stored as a custom property linking to the mapped HubSpot Company record for that specific location.

Gensolve Practice Manager

Clinic / Practice Location

maps to

HubSpot

Company

1:1
Fully supported

Each Gensolve clinic site becomes a HubSpot Company record with custom properties capturing clinic ID, full address details, and contact preferences. Multi-practitioner rosters and practitioner counts are stored as practitioner-count custom properties on each clinic Company to preserve staffing information.

Gensolve Practice Manager

Clinical Note

maps to

HubSpot

Note

1:1
Fully supported

Gensolve clinical notes migrate as HubSpot Notes attached to the corresponding Contact record. Note body preserves the full text content from Gensolve. Practitioner sign-off is stored as Practitioner_Signed_By__c custom property on the Note, and the original Gensolve note date becomes the HubSpot note timestamp.

Gensolve Practice Manager

Referrer

maps to

HubSpot

Contact or Company

1:many
Fully supported

Individual referrers such as GPs, specialists, and other clinicians map to HubSpot Contacts with a custom Referrer_Type__c property indicating their professional role. Organisation-level referrers including referral clinics and hospitals map to HubSpot Companies. The referral relationship to the patient is stored as a custom association label on the Contact record.

Gensolve Practice Manager

Invoice / Billing Record

maps to

HubSpot

Custom Object: Gensolve_Invoice__c

1:1
Fully supported

HubSpot has no native billing or invoice object. Gensolve invoice records including item, quantity, price, ACC/private flag, and payment status migrate to a custom Gensolve_Invoice__c object linked to the Contact and a HubSpot Deal representing the billing episode. Payment status is preserved as a pick-list property.

Gensolve Practice Manager

Custom Form Field (per form)

maps to

HubSpot

Custom Property on Contact / Deal

1:1
Fully supported

Gensolve custom form fields map to HubSpot custom contact or deal properties based on the form's record type (intake vs. treatment). Field type conversion applied: Gensolve text and dropdown fields map to HubSpot single-line text and select properties respectively. Multi-select Gensolve fields become HubSpot text fields with comma-separated values.

Gensolve Practice Manager

Inventory Item

maps to

HubSpot

Product

1:1
Fully supported

Gensolve inventory items map to HubSpot Products with name, SKU, price, and stock-level properties preserved. Product associations to appointments or clients are maintained as custom Deal properties since HubSpot Products link to Deals via line items rather than directly to appointments.

Gensolve Practice Manager

ACC Claim Field

maps to

HubSpot

Custom Property on Deal

1:1
Fully supported

Gensolve ACC billing fields including claim number, injury date, ACC provider number, and claim status have no HubSpot native equivalent. They migrate as custom pick-list and date properties on the Gensolve_Invoice__c custom object or on a custom ACC_Claim__c object linked to the Contact and Deal.

Gensolve Practice Manager

SMS / Email Communication Log

maps to

HubSpot

Engagement (Email / Call)

1:1
Fully supported

Gensolve SMS and email communication logs migrate as HubSpot Engagements (Email or Call type) attached to the Contact. Original communication timestamp is preserved. Note that Gensolve's SMS templates and email templates do not migrate and must be recreated in HubSpot's email and SMS tools.

Gensolve Practice Manager

Gensolve Workflow / Automation

maps to

HubSpot

None (rebuild required)

1:1
Fully supported

Gensolve automations including appointment reminders, recall sequences, bulk-billing triggers, and SMS workflows have no HubSpot equivalent and do not migrate automatically. FlitStack exports Gensolve workflow definitions as a structured reference document listing trigger conditions, timing rules, and recipient logic so your team can rebuild equivalent automations in HubSpot's workflow builder.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Gensolve Practice Manager logo

Gensolve Practice Manager gotchas

High

Gensolve requires direct support coordination for data exports

High

Xero-linked invoices risk duplication without deduplication flags

Medium

Custom field registry is per-practice and requires enumeration before mapping

Low

SMS and email template content is not stored as standalone records

HubSpot logo

HubSpot gotchas

High

Marketing Contacts billing model is migration-critical

High

Feature tier gating is not visible until onboarding

Medium

Mandatory onboarding fees inflate year-one cost

Medium

HubSpot CSV importer cannot migrate engagements or attachments

Medium

Custom objects require Enterprise and a pre-existing schema

Pair-specific challenges

  • HubSpot has no native billing or ACC claim object — financial records require a custom object or manual rebuild

    Gensolve's integrated billing, ACC claim tracking, and payment status live in a structured financial module. HubSpot has no native invoice, billing episode, or ACC claim object — those records have no direct equivalent. We create a Gensolve_Invoice__c custom object in HubSpot to preserve invoice data, but the HubSpot Deals model does not natively support ACC-specific fields like injury dates, claim numbers, or provider numbers without custom property creation. Your team should plan whether to use HubSpot Deals to track billing episodes or a separate finance tool post-migration.

  • Gensolve appointment-to-engagement mapping loses some scheduling granularity

    Gensolve appointments carry detailed scheduling metadata: appointment type, bulk-billing flag, NDIS participant flag, GST treatment, and practitioner-specific notes. HubSpot Engagements (Meetings) have a simpler schema — practitioner attribution, clinic association, and appointment flags must be stored as custom properties on the engagement or on the Contact. This means a HubSpot user viewing a patient's timeline sees the appointment but must open the engagement properties panel to see billing flags or NDIS status, which differs from Gensolve's single-record view. We surface all Gensolve appointment metadata in custom fields, but the information density on the HubSpot timeline is lower.

  • Gensolve workflows and automations do not migrate — appointment reminders and recall sequences must be rebuilt

    Gensolve's built-in appointment reminder SMS sequences, recall automations, bulk-billing triggers, and follow-up workflows have no HubSpot equivalent and cannot be migrated. This is the most common post-migration gap we see with Gensolve customers — practices that relied on Gensolve's recall logic for patient re-booking discover that HubSpot's workflow builder requires manual reconstruction. We export your Gensolve workflow definitions as a structured document listing trigger conditions, timing rules, and recipient logic so your HubSpot admin can rebuild equivalent automations in HubSpot's workflow tool.

  • Multi-practitioner appointment associations require HubSpot Sharing Set or custom junction logic

    Gensolve appointments link to a single primary practitioner but may involve co-treating practitioners recorded in appointment notes. HubSpot Meetings associate primarily with one user; co-practitioner involvement requires either a custom multi-select practitioner property on the engagement or a junction object linking the meeting to multiple practitioners. We map the primary Gensolve practitioner to the HubSpot meeting owner and flag co-practitioner involvement as a custom property, but your admin decides whether to invest in full multi-owner tracking via HubSpot Sharing Sets or a custom practitioner-junction object.

  • Gensolve's integrated Xero accounting export is a point-in-time snapshot — HubSpot will not sync with Xero

    Gensolve's Xero integration syncs billing data bidirectionally during live use. The Gensolve-to-HubSpot migration pulls a static export of invoice records at cutover; any Gensolve billing records created between the export and go-live are captured in the delta-pickup window, but there is no post-migration Xero sync. Practices that rely on live Xero integration need to establish a new connection between HubSpot and Xero using HubSpot's native Xero integration or a third-party sync tool after migration.

Migration approach

Six steps for a successful Gensolve Practice Manager to HubSpot data migration

  1. Extract Gensolve data via scoped API read-access

    FlitStack requests scoped read-access to your Gensolve database export — this includes all clients, practitioners, appointments, clinical notes, referrers, clinics, invoices, and custom form data. Gensolve generates a structured data export file which we ingest into our migration staging environment. We then run a comprehensive data profiling pass to identify record counts, custom field definitions, data quality issues, and any structural anomalies before mapping configuration begins.

  2. Resolve practitioners to HubSpot users by email

    HubSpot requires a user account for every practitioner who will own records or be assigned to engagements. We match Gensolve practitioner email addresses against existing HubSpot user accounts. Unmatched practitioners are flagged before migration — your team either creates HubSpot user accounts for them or assigns their records to a fallback HubSpot user. No appointment lands without a valid HubSpot meeting owner.

  3. Map Gensolve clinics to HubSpot Companies and custom objects

    Each Gensolve clinic site becomes a HubSpot Company record. We create the Gensolve_Invoice__c custom object for invoice records and establish all ACC-related custom properties during this step. Custom properties for ACC claim numbers, injury dates, practitioner provider numbers, and NDIS participant flags are all created in HubSpot before any data lands in the system. Gensolve custom form field definitions are translated into corresponding HubSpot custom property schemas during this phase.

  4. Migrate in sequence: Companies → Contacts → Engagements → Notes

    HubSpot requires Companies before Contacts (for association) and Contacts before Engagements (for timeline attachment). We sequence the migration: clinic Companies first, then Clients as Contacts (with original Gensolve create dates preserved as custom fields), then Appointments as Meetings with practitioner and clinic properties, then Clinical Notes as Notes linked to the corresponding Contact. Invoice records write to the Gensolve_Invoice__c custom object after the parent Contact exists.

  5. Run sample migration with field-level diff

    A representative slice of records — typically 100–300 clients spanning multiple practitioners and clinics, with a sample of appointments, clinical notes, and invoice records — migrates first. We generate a field-level diff comparing Gensolve source values against HubSpot destination values so you can verify practitioner mapping, clinic association, appointment timestamps, ACC field preservation, and custom property rendering before the full run commits.

  6. Cut over with delta-pickup for in-flight records

    The full migration run executes against your live HubSpot instance. A 24–48 hour delta-pickup window captures any Gensolve records modified or created during the cutover window — including new appointments, updated client details, or fresh invoice records. The FlitStack audit log records every migration operation for traceability and compliance. One-click rollback is available if post-migration reconciliation identifies missing records or association errors.

Platform deep dives

Context on both ends of the pair

Gensolve Practice Manager logo

Gensolve Practice Manager

Source

Strengths

  • Specialized Allied Health focus with built-in ACC electronic billing for New Zealand physiotherapy and accident compensation workflows.
  • All-in-one platform consolidates appointments, clinical notes, billing, reporting, and inventory without third-party gaps.
  • Cloud-first architecture with 2-minute incremental backups, AES-256 encryption, and GDPR-compliant AWS hosting.
  • Multi-practitioner diary sharing provides instant visibility across all locations and practitioners in a single view.
  • Established platform since 2001 with stable market presence in Australia and New Zealand Allied Health sectors.

Weaknesses

  • No self-service data export—requires coordinating directly with Gensolve support to initiate a database export.
  • Public API access is limited and documentation is sparse; most integrations rely on partner arrangements rather than open endpoints.
  • Reporting requires running multiple separate reports to assemble complete operational or financial views.
  • Marketing tools lag behind modern SaaS standards, with no built-in campaign management or patient acquisition workflows.
  • Steep feature depth creates a significant learning curve for new staff during onboarding.
HubSpot logo

HubSpot

Destination

Strengths

  • Genuinely useful free CRM tier with no seat limit on contact records.
  • All-in-one sales engagement layer (sequences, email tracking, calling, dialer) embedded natively in the CRM, eliminating a separate integration.
  • Intuitive interface and fast onboarding for individual reps, per G2 and Capterra reviews.
  • Workflow automation triggers across contacts, deals, and tickets with a visual builder.
  • API coverage for all standard objects including custom objects at Enterprise tier.

Weaknesses

  • Pricing model is contact-based at the marketing layer — importing all records as marketing contacts can multiply the monthly bill by 4×.
  • Feature tier cliffs are frequent surprises: sequences, calling, advanced reporting, and quoting are all gated, often requiring plan upgrades mid-implementation.
  • Mandatory onboarding fees at Professional ($1,500) and Enterprise ($3,500) are not prominently disclosed on the pricing page.
  • API rate limits are restrictive for bulk migration — burst limits of 100-200 req/10sec and search endpoint limits of 4 req/sec require careful job queuing.
  • Custom objects, additional pipelines, and advanced forecasting are Enterprise-only, making cost projections difficult for growing teams.

Complexity grading

How hard is this migration?

Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Gensolve Practice Manager and HubSpot.

  • Object compatibility

    B

    2 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Gensolve Practice Manager: Not publicly documented.

  • Data volume sensitivity

    B

    Gensolve Practice Manager doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Gensolve Practice Manager to HubSpot migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Gensolve Practice Manager to HubSpot data migrations

Answers to the questions buyers ask most during Gensolve Practice Manager to HubSpot migration scoping. Not seeing yours? Book a call.

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Most Gensolve-to-HubSpot migrations complete within 48–72 hours of clock time for practices with under 5,000 client records. Multi-location setups with complex custom forms, extensive ACC billing fields, or more than 50,000 records extend to 5–10 business days. The longest planning step is mapping Gensolve custom form fields to HubSpot custom properties and creating the Gensolve_Invoice__c custom object for billing records.

Adjacent paths

Related migrations to explore

Ready when you are

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