CRM migration

Migrate from Gensolve Practice Manager to Salesforce Sales Cloud

Field-level mapping, validation, and rollback between Gensolve Practice Manager and Salesforce Sales Cloud. We move data and schema; workflows are rebuilt natively in Salesforce Sales Cloud.

Gensolve Practice Manager logo

Gensolve Practice Manager

Source

Salesforce Sales Cloud

Destination

Salesforce Sales Cloud logo

Compatibility

100%

10 of 10

objects map 1:1 between Gensolve Practice Manager and Salesforce Sales Cloud.

Complexity

BStandard

Timeline

48–72 hours

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Gensolve Practice Manager stores the data of allied health practices — clients, practitioners, appointments, clinical notes, invoices, and custom fields — in a domain-specific schema optimized for appointment scheduling, ACC billing (New Zealand), and clinical documentation. Salesforce Sales Cloud organizes data around Accounts, Contacts, Leads, Opportunities, and Tasks/Events, with a completely different relationship model and field-naming convention. FlitStack AI extracts Gensolve data via the Gensolve export API (supplemented by direct database export arranged through Gensolve support), maps every client to a Salesforce Contact with their practitioner linked as the OwnerId, maps appointments to Events with original start/end times preserved, maps clinical notes to a custom Gensolve_Clinical_Note__c object, and maps Gensolve custom fields to Salesforce custom fields using the __c suffix convention. We do not migrate Gensolve workflows, appointment-reminder automations, or Xero/ accounting linkages — those must be rebuilt in Salesforce Flow or reconfigured with your accounting integration partner. The migration runs against the Salesforce Bulk API for high-volume record sets, with a 24–48 hour delta-pickup window capturing any Gensolve changes during cutover.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Gensolve Practice Manager logo

Gensolve Practice Manager

What's pushing teams away

  • Patient communication via SMS and email is described as clunky and difficult to interact with, requiring workarounds for routine outreach.
  • Finance staff find Gensolve's accounting module confusing and cumbersome compared to standalone bookkeeping tools.
  • The platform lacks customization in reporting—some data requires running two separate reports to assemble a complete picture.
  • Marketing functionality is poor, with limited tools for patient acquisition campaigns and campaign tracking.
  • A steep learning curve means new staff require significant training time before becoming productive.

Choosing

Salesforce Sales Cloud logo

Salesforce Sales Cloud

What's pulling them in

  • The AppExchange marketplace with 5,000+ prebuilt apps gives enterprises integrations for nearly every business workflow without custom development.
  • Native Einstein AI for lead scoring, opportunity insights, and predictive forecasting adds intelligence without a separate platform purchase.
  • Territory management, multi-currency support, and advanced forecasting satisfy the needs of complex B2B sales organizations with structured revenue teams.
  • Slack, Tableau, and CPQ are deeply integrated into the core platform, keeping the sales stack unified for teams already in the Salesforce ecosystem.
  • Organizations with a large, established Salesforce implementation choose it because switching costs — integrations, custom code, trained admins — are prohibitive.

Object mapping

How Gensolve Practice Manager objects map to Salesforce Sales Cloud

Each row shows how a Gensolve Practice Manager object lands in Salesforce Sales Cloud, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Gensolve Practice Manager

Client

maps to

Salesforce Sales Cloud

Contact

1:1
Fully supported

Gensolve clients map directly to Salesforce Contacts. The client's primary contact details (name, email, phone, address) map to standard Contact fields. Gensolve client IDs are stored in Source_System_ID__c on the Contact for traceability. Each client is linked to an Account (typically the practice's organization Account) via AccountId.

Gensolve Practice Manager

Practitioner

maps to

Salesforce Sales Cloud

User

1:1
Fully supported

Gensolve practitioners map to Salesforce User records. Resolution happens by email match — each practitioner's Gensolve email is matched to a Salesforce User with the same email address. Unmatched practitioners are flagged before migration. Practitioners who will not have Salesforce licenses are mapped as Contacts with a Practitioner__c flag custom field.

Gensolve Practice Manager

Appointment

maps to

Salesforce Sales Cloud

Event

1:1
Fully supported

Gensolve appointments map to Salesforce Events. The appointment start and end datetimes become Event StartDateTime and EndDateTime. The Gensolve client (WhoId) maps to the Salesforce Contact; the Gensolve practitioner maps to the Event OwnerId. Appointment type, status, and ACC claim status are stored as custom fields on the Event.

Gensolve Practice Manager

Appointment Type

maps to

Salesforce Sales Cloud

Custom field on Event

1:1
Fully supported

Gensolve appointment types (e.g., Initial Consultation, Follow-up, ACC Treatment) have no native Salesforce equivalent, so we create an Appointment_Type__c custom pick-list field on the Event object. The source appointment type values from Gensolve are migrated as pick-list entries, preserving the original categorization. This field is validated against the migrated appointment records to ensure consistency and completeness across the dataset.

Gensolve Practice Manager

Clinical Note

maps to

Salesforce Sales Cloud

Gensolve_Clinical_Note__c (Custom Object)

1:1
Fully supported

Gensolve clinical notes (SOAP notes, treatment plans, clinical observations) map to a custom Gensolve_Clinical_Note__c object in Salesforce. The object includes a Contact__c lookup to link notes to the client, a Practitioner__c lookup to the Salesforce User, and rich-text Body and Note_Type__c fields. This custom object is marked Allow Reports so clinical note data is queryable in Salesforce reports.

Gensolve Practice Manager

Gensolve Custom Fields (Client)

maps to

Salesforce Sales Cloud

Custom fields on Contact

1:1
Fully supported

Any custom fields created in Gensolve for the client record are mapped to Salesforce custom fields on Contact using the __c naming convention. Field types are preserved (Text, Number, Date, Picklist). Pick-list values are mapped value-by-value. Fields with no Salesforce equivalent are flagged as custom_field_required and included in the migration plan.

Gensolve Practice Manager

Invoice

maps to

Salesforce Sales Cloud

Custom Gensolve_Invoice__c (Custom Object)

1:1
Fully supported

Gensolve invoices map to a custom Gensolve_Invoice__c object for historical reference in Salesforce. The object links to the Contact (client) and stores invoice number, amount, status, date, and line items as custom fields. Note: Gensolve's Xero integration and ACC billing data are external billing records — these are preserved as reference data only and do not create Salesforce financial records.

Gensolve Practice Manager

Referrer

maps to

Salesforce Sales Cloud

Custom Gensolve_Referrer__c (Custom Object)

1:1
Fully supported

Gensolve referrers (medical professionals who refer patients) map to a custom Gensolve_Referrer__c object with fields for name, specialty, contact details, and referral relationship type. This object has a lookup to Contact for referrer contact records. Practices not using Gensolve's referrer module can omit this object from the migration.

Gensolve Practice Manager

Inventory / Product

maps to

Salesforce Sales Cloud

Product2 + PricebookEntry

1:1
Fully supported

Gensolve inventory items (treatment supplies, equipment) map to Salesforce Product2 records. Active inventory items are migrated as Products; inactive items can be migrated as historical records or excluded. PricebookEntry records are created if the practice uses Salesforce Opportunities to track product-based revenue.

Gensolve Practice Manager

ACC Claim

maps to

Salesforce Sales Cloud

Custom Gensolve_ACC_Claim__c (Custom Object)

1:1
Fully supported

Gensolve ACC claim records (New Zealand accident compensation) have no Salesforce equivalent. A custom Gensolve_ACC_Claim__c object is created with fields for claim number, status, ACC provider number, and linked Contact. ACC claim data is preserved for audit purposes but does not integrate with Salesforce financial or case management workflows.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Gensolve Practice Manager logo

Gensolve Practice Manager gotchas

High

Gensolve requires direct support coordination for data exports

High

Xero-linked invoices risk duplication without deduplication flags

Medium

Custom field registry is per-practice and requires enumeration before mapping

Low

SMS and email template content is not stored as standalone records

Salesforce Sales Cloud logo

Salesforce Sales Cloud gotchas

High

Workflow Rules and Process Builder are retired

High

Bulk API batch quota exhaustion during large imports

Medium

Storage overage billing is non-obvious

Medium

Account-Contact many-to-many relationship mapping

Low

Territory and team member import ordering dependencies

Pair-specific challenges

  • Gensolve's limited public API requires coordination with Gensolve support for data export

    Gensolve Practice Manager does not expose a fully public REST API for self-service data export. Exporting clients, appointments, clinical notes, and custom fields typically requires engaging your Gensolve account manager and arranging a structured database export. This export must be delivered in a usable format (CSV, JSON, or SQL dump) before FlitStack AI can begin the migration mapping phase. Practices that have not yet arranged the export should contact Gensolve support early — export coordination can add 1–3 weeks to the project timeline. We include a Gensolve export checklist as part of the onboarding package so your team knows exactly what to request from Gensolve support.

  • Gensolve's clinical note structure has no Salesforce native equivalent and requires a custom object

    Gensolve stores clinical notes (SOAP notes, treatment plans, clinical observations) linked to clients and practitioners in a format optimized for allied health documentation. Salesforce Sales Cloud has no native clinical note object — the standard Note and ContentNote objects are designed for general-purpose note-taking, not structured clinical data. FlitStack AI creates a Gensolve_Clinical_Note__c custom object with a Contact__c lookup, a rich-text Body__c field, a Note_Type__c pick-list, and a Practitioner__c lookup to the Salesforce User. This object is fully reportable and supports the original timestamps and note-type categorization from Gensolve, but it does not integrate with Salesforce Health Cloud or any clinical workflow automation without additional Salesforce Health Cloud licensing.

  • Gensolve practitioner records must resolve to Salesforce User accounts by email — unlicensed practitioners create Contact records

    Gensolve practitioners are provider records with a name, email, and provider ID. In Salesforce, data record ownership is handled by User accounts. If a Gensolve practitioner will not receive a Salesforce user license (e.g., a part-time contractor or a practitioner who only needs to receive reports), their Gensolve data still migrates but they are created as Contacts with a Practitioner__c flag and the Source_System_ID__c field set to their Gensolve practitioner ID. This means their appointments in Salesforce will have an OwnerId pointing to a licensed Salesforce user rather than the practitioner themselves — a subtle but important distinction for appointment ownership reporting.

  • Gensolve workflows, SMS reminders, and appointment automations do not migrate to Salesforce Flow

    Gensolve's appointment reminder workflows, SMS confirmation sequences, patient recall automations, and Xero sync rules are built within Gensolve's practice management logic. These do not have equivalents in Salesforce Sales Cloud — Salesforce Flow handles automation differently and requires a rebuild. We can export Gensolve workflow definitions (as documented by Gensolve support or captured from your Gensolve setup) to provide a rebuild reference for your Salesforce admin or FlitStack's automation team. The rebuild is quoted separately from the data migration.

  • Gensolve ACC billing and Xero accounting integration data maps to reference records only

    Gensolve's ACC (Accident Compensation Corporation) claim records and Xero-linked invoice and payment data are financial and regulatory records that belong in an accounting or billing system, not a CRM. We migrate Gensolve ACC claim data and invoice history as custom objects for historical reference, but Salesforce does not natively process ACC claims or reconcile invoices. If your practice relies on Gensolve's ACC billing module, you will need to establish a separate ACC-compliant billing workflow in Salesforce or maintain the ACC system as the source of truth for claim management. We flag all ACC claim and invoice records in the migration plan and note the destination as reference-only.

Migration approach

Six steps for a successful Gensolve Practice Manager to Salesforce Sales Cloud data migration

  1. Arrange Gensolve data export and receive structured export file

    Before migration mapping begins, your team coordinates with Gensolve support to extract a structured data export covering clients, practitioners, appointments, clinical notes, invoices, inventory, referrers, and any custom fields. FlitStack AI provides an export checklist specifying required fields, date ranges, and export format preferences (CSV or JSON preferred). Once the export file is received, FlitStack AI profiles the data — assessing record counts, identifying duplicate clients, and flagging records with missing required fields (e.g., clients with no email or no surname). Data quality issues are documented and addressed before mapping begins.

  2. Create Salesforce custom objects and fields for Gensolve-specific data

    FlitStack AI creates the Salesforce custom objects and fields required to receive Gensolve data: Gensolve_Clinical_Note__c, Gensolve_Invoice__c, Gensolve_ACC_Claim__c, Gensolve_Referrer__c, and all Gensolve custom field equivalents with the __c suffix. Field types are defined to match the source data (Text, Number, Date, Picklist, Rich Text). Salesforce record types and page layouts are reviewed if the practice uses multiple business units or practitioner types. This step is completed in a Salesforce sandbox before any data is loaded into the production org.

  3. Match practitioners to Salesforce Users by email and configure owner resolution

    Gensolve practitioners are matched to Salesforce User records by email address. FlitStack AI generates a practitioner-to-user match report before migration runs — practitioners with no matching Salesforce User are flagged and your team decides whether to create new Salesforce Users or map those practitioners as flagged Contact records with the Practitioner__c custom field set. Owner resolution must be confirmed before appointments and clinical notes are loaded, since these records depend on a valid OwnerId in Salesforce.

  4. Run a sample migration with field-level diff against Salesforce sandbox

    A representative sample — typically 200–500 records spanning clients, practitioners, appointments, clinical notes, and invoices — is migrated into the Salesforce sandbox first. FlitStack AI generates a field-level diff comparing the Gensolve source values against the Salesforce destination values for every mapped field. You review the diff to verify that appointment times are correct, clinical notes are associated with the right Contact, custom field values are preserved accurately, and practitioner ownership is resolved correctly. Field mapping adjustments are made based on the sample results before the full migration is scheduled.

  5. Execute full migration with delta-pickup window and audit log

    The full Gensolve dataset loads into the Salesforce production org via the Salesforce Bulk API. After the initial load, a delta-pickup window of 24–48 hours captures any Gensolve records created or modified during the cutover period. Every migration operation is logged in an audit record. FlitStack AI performs a post-migration reconciliation comparing total record counts and key field values between Gensolve and Salesforce. One-click rollback is available if the reconciliation reveals critical data discrepancies. Final reporting delivered includes record counts per object, unmapped fields, and owner-resolution summary.

Platform deep dives

Context on both ends of the pair

Gensolve Practice Manager logo

Gensolve Practice Manager

Source

Strengths

  • Specialized Allied Health focus with built-in ACC electronic billing for New Zealand physiotherapy and accident compensation workflows.
  • All-in-one platform consolidates appointments, clinical notes, billing, reporting, and inventory without third-party gaps.
  • Cloud-first architecture with 2-minute incremental backups, AES-256 encryption, and GDPR-compliant AWS hosting.
  • Multi-practitioner diary sharing provides instant visibility across all locations and practitioners in a single view.
  • Established platform since 2001 with stable market presence in Australia and New Zealand Allied Health sectors.

Weaknesses

  • No self-service data export—requires coordinating directly with Gensolve support to initiate a database export.
  • Public API access is limited and documentation is sparse; most integrations rely on partner arrangements rather than open endpoints.
  • Reporting requires running multiple separate reports to assemble complete operational or financial views.
  • Marketing tools lag behind modern SaaS standards, with no built-in campaign management or patient acquisition workflows.
  • Steep feature depth creates a significant learning curve for new staff during onboarding.
Salesforce Sales Cloud logo

Salesforce Sales Cloud

Destination

Strengths

  • Largest enterprise app ecosystem in CRM with 5,000+ AppExchange integrations covering nearly every vertical workflow.
  • Native Einstein AI delivers lead scoring, opportunity insights, and predictive forecasting without a third-party layer.
  • Advanced territory management, multi-currency, and flexible forecasting satisfy complex B2B revenue structures.
  • Deep platform extensibility: Custom Objects, Apex, Flow, and the Metadata API allow full schema customization.
  • Well-documented REST API, Bulk API, and Composite API with published rate limits for programmatic migration.

Weaknesses

  • Pricing model is layered and opaque in practice: per-seat fees plus storage overages, add-on subscriptions, and annual uplifts compound to 30–40% above sticker price.
  • Workflow Rules and Process Builder are deprecated, forcing all orgs onto Salesforce Flow — a migration task that catches many teams by surprise.
  • Steep administrative complexity: meaningful configuration requires a dedicated Salesforce admin or consultant.
  • API rate limits are edition-gated (100k/day base for Enterprise) and easily exhausted by large historical imports without throttling.
  • Data export is exportable via Data Loader but preserving relationship integrity across 30+ objects requires careful ETL sequencing.

Complexity grading

How hard is this migration?

Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Gensolve Practice Manager and Salesforce Sales Cloud.

  • Object compatibility

    B

    2 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Gensolve Practice Manager: Not publicly documented.

  • Data volume sensitivity

    B

    Gensolve Practice Manager doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Gensolve Practice Manager to Salesforce Sales Cloud migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Gensolve Practice Manager to Salesforce Sales Cloud data migrations

Answers to the questions buyers ask most during Gensolve Practice Manager to Salesforce Sales Cloud migration scoping. Not seeing yours? Book a call.

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Most Gensolve-to-Salesforce migrations complete in 48–72 hours of clock time for setups under 50,000 records. Practices with complex Gensolve setups — extensive clinical note archives, multiple practitioners, ACC billing records, and custom field groups — extend to 5–10 days. The longest planning step is arranging the Gensolve data export with Gensolve support, which can add 1–3 weeks before migration mapping begins. Salesforce custom object creation and field mapping validation also require time in the planning phase before the load runs.

Adjacent paths

Related migrations to explore

Ready when you are

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