CRM migration
Field-level mapping, validation, and rollback between bxp software and HubSpot. We move data and schema; workflows are rebuilt natively in HubSpot.
bxp software
Source
HubSpot
Destination
Compatibility
12 of 12
objects map 1:1 between bxp software and HubSpot.
Complexity
BStandard
Timeline
24–48 hours
Overview
bxp software is a UK and Ireland–based contact-center and CRM platform with custom form builders, agent management, and quality-assurance modules. Its data model centers on contacts, companies, deals, and custom forms with bespoke field structures. HubSpot CRM uses a property-based model across Contacts, Companies, Deals, Tickets, and Custom Objects, with lifecycle stages, pipeline stages, and association labels governing record relationships. This migration carries all standard CRM objects — contact records, company records, deal records, form-field data, engagement history, and custom entity data — into HubSpot's property schema using HubSpot's native API. FlitStack AI handles field-level name mapping, value translation for pick-list fields, and preservation of bxp's original record creation timestamps as custom datetime properties. Call logs and attachments from bxp's contact-center module become HubSpot engagement records and file attachments. Workflows, QA evaluation criteria, and agent-scheduling rules are not migratable — we export definitions for manual rebuild in HubSpot's workflow engine and coaching tools. Our migration engine sequences the load: contacts first, then companies, then deals and custom entities, with a delta-pickup window capturing any records modified during cutover.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a bxp software object lands in HubSpot, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
bxp software
Contact
HubSpot
Contact
1:1bxp contact records map directly to HubSpot Contacts. Every standard bxp contact property (name, email, phone, job title, address) maps to the equivalent HubSpot contact property using the HubSpot Contacts API. Custom bxp contact fields that have no standard HubSpot equivalent are created as HubSpot custom properties before migration begins. The HubSpot contact record inherits the primary company association from bxp's company link, establishing the Contact-to-Company relationship in HubSpot automatically upon import.
bxp software
Company
HubSpot
Company
1:1bxp company records map 1:1 to HubSpot Companies using direct field mapping for company name, domain, industry, employee count, and address fields. Any custom company properties in bxp that lack a HubSpot standard equivalent are migrated as HubSpot custom properties with matching data types. Parent-company hierarchies in bxp map to the HubSpot Parent Company association, preserving organizational structures. Industry classifications use a value-mapping table to align bxp taxonomy with HubSpot's allowed industry values during import.
bxp software
Deal / Opportunity
HubSpot
Deal
1:1bxp deal records map to HubSpot Deals. Each deal carries its pipeline and stage assignment from bxp, which maps to a corresponding HubSpot Deal Pipeline and stage within that pipeline. Deal amount, close date, owner, and custom deal fields migrate as HubSpot Deal properties. Stage values are translated using a pre-configured value-mapping table that your team approves before the migration run executes.
bxp software
Form / Custom Form
HubSpot
Custom Property on Contact / Company / Deal
1:1bxp's custom form fields — user-defined properties on contacts, companies, or deals — do not have a direct HubSpot equivalent. We create a HubSpot custom property per bxp field, preserving the original field label, data type, and pick-list values where applicable. The bxp form name is stored as the property description for reference. Picklist values are migrated as HubSpot option labels within the custom property definition.
bxp software
Call Log
HubSpot
Engagement Log (Call) + Attachment
1:1bxp call logs migrate as HubSpot engagement records of type 'Call' on the associated contact, preserving call duration, disposition, agent ID, and timestamp using the HubSpot Engagements API. Each call log's disposition code is stored as a custom engagement property for downstream reporting. Call recordings referenced in bxp are downloaded, converted if necessary, and re-uploaded as HubSpot file attachments linked to the engagement record. The original recording filename and duration are preserved in HubSpot's file metadata for audit continuity.
bxp software
Email Activity
HubSpot
Engagement Log (Email)
1:1bxp email activity records map to HubSpot engagement records of type 'Email', capturing timestamp, subject, and direction (sent or received) for each message via the HubSpot Engagements API. The associated contact is linked via HubSpot's standard engagement association mechanism. The original bxp email body and any HTML formatting are preserved by storing the full email content as an attachment on the engagement record, or as a formatted note if the email is plain text. Email thread identifiers are retained for conversation tracking where available in bxp.
bxp software
Meeting / Appointment
HubSpot
Engagement Log (Meeting)
1:1bxp meeting and appointment records migrate as HubSpot engagement records of type 'Meeting', preserving start time, end time, location, associated contact, and meeting title with direct field mapping via the HubSpot Engagements API. Meeting attendees beyond the primary contact are captured as additional engagement associations where supported. Owner assignment is resolved by matching the bxp user email to an existing HubSpot user account, with unmatched owners flagged for manual assignment before migration completes. Any meeting notes or agendas attached to the bxp record are stored as file attachments on the HubSpot engagement.
bxp software
Note
HubSpot
Note
1:1bxp notes attached to contacts, companies, or deals migrate as HubSpot Notes linked to the equivalent record using HubSpot's native Notes API. The note body text, including any formatting or embedded images, transfers directly to HubSpot's note content field. Note creation timestamp and author information are preserved as HubSpot note metadata, maintaining the original audit trail. If a bxp note references other bxp records (such as linking one contact note to a related deal), those cross-references are flagged for manual re-establishment in HubSpot since native cross-record note linking is not a standard feature.
bxp software
Agent / User
HubSpot
User
1:1bxp agent records map to HubSpot users by email address match. Agent performance metrics (average call handle time, QA score, etc.) from bxp's QA module store as custom properties on the corresponding HubSpot contact record since HubSpot has no native agent performance object. Unmatched agent emails are flagged for admin review before the migration run completes.
bxp software
Custom Entity / Bespoke Form Object
HubSpot
Custom Object (HubSpot Enterprise)
1:1bxp custom entities created via its form builder map to HubSpot Custom Objects on Enterprise plans. N:N relationships between custom entities and contacts or companies require a HubSpot junction object (a custom object with two association properties pointing to each related entity). We generate the custom object schema in HubSpot before migration begins and map all related records accordingly using the Custom Objects API.
bxp software
QA Evaluation / Score
HubSpot
Custom Object (QA Evaluation)
1:1bxp's quality-assurance evaluation records and agent scoring data have no native HubSpot equivalent. We preserve evaluation scores, criteria names, and evaluation dates as a HubSpot custom object with custom properties. Coaching notes and improvement flags store as text properties for reference by managers post-migration. The evaluation template structure is exported as a reference document for manual rebuild in HubSpot's workflow engine.
bxp software
Attachment / File
HubSpot
File
1:1bxp file attachments linked to contacts, companies, or deals are downloaded from bxp's storage, processed for compatibility with HubSpot's file requirements, and re-uploaded to HubSpot Files using the Files API. Each file is then associated to the equivalent HubSpot record using the engagements or associations endpoint. File metadata including original filename, upload date, file size, and content type are preserved in HubSpot's file properties. Large files over HubSpot's default size limit are handled according to HubSpot's file upload specifications. If duplicate files exist across multiple bxp records, FlitStack AI creates a single HubSpot file and associates it to all relevant records to avoid duplication.
| bxp software | HubSpot | Compatibility | |
|---|---|---|---|
| Contact | Contact1:1 | Fully supported | |
| Company | Company1:1 | Fully supported | |
| Deal / Opportunity | Deal1:1 | Fully supported | |
| Form / Custom Form | Custom Property on Contact / Company / Deal1:1 | Fully supported | |
| Call Log | Engagement Log (Call) + Attachment1:1 | Fully supported | |
| Email Activity | Engagement Log (Email)1:1 | Fully supported | |
| Meeting / Appointment | Engagement Log (Meeting)1:1 | Fully supported | |
| Note | Note1:1 | Fully supported | |
| Agent / User | User1:1 | Fully supported | |
| Custom Entity / Bespoke Form Object | Custom Object (HubSpot Enterprise)1:1 | Fully supported | |
| QA Evaluation / Score | Custom Object (QA Evaluation)1:1 | Fully supported | |
| Attachment / File | File1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
bxp software gotchas
BXP has no published public API documentation
Every BXP instance has a unique data schema
No list pricing creates budget uncertainty
Small review corpus limits due diligence
HubSpot gotchas
Marketing Contacts billing model is migration-critical
Feature tier gating is not visible until onboarding
Mandatory onboarding fees inflate year-one cost
HubSpot CSV importer cannot migrate engagements or attachments
Custom objects require Enterprise and a pre-existing schema
Pair-specific challenges
Migration approach
Audit bxp form schemas and custom entity definitions
FlitStack AI begins every bxp-to-HubSpot migration with a schema audit. We connect to bxp's API or receive a structured data export and catalog every contact property, company property, deal field, call-log field, and custom entity definition. We compare this list against HubSpot's standard property library to identify which fields are native HubSpot properties, which require custom property creation, and which require a HubSpot Enterprise plan (custom objects). We deliver a pre-migration checklist specifying every custom property to create, the target HubSpot plan tier required, and any fields that should be dropped before migration due to low data quality or lack of a HubSpot mapping.
Create HubSpot custom properties and custom object schemas
With the schema audit complete, we create the HubSpot custom properties and custom object definitions needed for the migration. On the HubSpot side, we create custom properties with the correct data types (text, number, date, enumeration, etc.) matching the bxp source fields. For custom entities from bxp, we create HubSpot custom objects and define the association properties including any junction objects for N:N relationships. This step runs before any data is written so that field mapping validation can complete without missing property errors. We coordinate with your HubSpot admin to confirm property creation before the migration plan is locked.
Migrate contacts and companies first, then deals and custom entities
FlitStack AI sequences the migration in dependency order: contacts and companies load first so that company associations resolve correctly when contact records land in HubSpot. Deals and custom entities load second, once their parent contact and company IDs are established. Call logs, email activities, meetings, and notes load as engagement records linked to the migrated contacts. QA evaluations load as a custom object with a link to the associated contact. Each batch is validated individually — record counts, required field completeness, and association integrity are checked before the next batch begins. If any batch fails validation, we surface the specific records with errors and give your team the option to correct the source data or accept a flagged record in HubSpot.
Run a sample migration with field-level diff before the full run
Before committing the full migration, FlitStack AI runs a sample migration using a representative slice of records — typically 100–500 records spanning contacts, companies, deals, and engagement records. We generate a field-level diff report comparing source values in bxp against the mapped values in HubSpot for every field. You review the diff report to confirm that custom property values, deal stage mappings, pipeline assignments, and engagement timestamps reflect the source data accurately. Any field mapping errors are corrected before the full run. This step is critical for bxp migrations because custom form fields with non-standard naming can produce unexpected mappings that are only visible in a side-by-side comparison.
Execute full migration with delta-pickup window and audit log
The full migration runs against your live bxp account using scoped read-only API access. Your team continues working in bxp throughout the migration. After the initial migration batch completes, FlitStack AI opens a delta-pickup window — typically 24 hours — during which any records created or modified in bxp are captured and written to HubSpot as incremental updates. Every migration operation is logged in the FlitStack audit log: record ID, operation type, source value, destination value, timestamp, and operator. If reconciliation reveals a discrepancy between the bxp record count and the HubSpot record count, the audit log identifies the affected records so your team can investigate before go-live.
Validate record counts, run final reconciliation, and confirm go-live
After the delta-pickup window closes, FlitStack AI runs a final reconciliation comparing bxp record counts against HubSpot record counts for every object type. We generate a go-live readiness report listing record counts by object, any records that failed migration with error reasons, and any records that were partially migrated due to missing required fields. Your team reviews the report and approves go-live. If reconciliation fails, one-click rollback reverts the HubSpot environment to its pre-migration state so the root cause can be addressed and the migration re-run. Once approved, your team switches to HubSpot as the system of record and FlitStack AI hands off the bxp workflow-export reference document for manual rebuild in HubSpot's workflow engine.
Platform deep dives
bxp software
Source
Strengths
Weaknesses
HubSpot
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 3 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across bxp software and HubSpot.
Object compatibility
3 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
bxp software: Not publicly documented.
Data volume sensitivity
bxp software doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
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