CRM migration

Migrate from bxp software to HubSpot

Field-level mapping, validation, and rollback between bxp software and HubSpot. We move data and schema; workflows are rebuilt natively in HubSpot.

bxp software logo

bxp software

Source

HubSpot

Destination

HubSpot logo

Compatibility

100%

12 of 12

objects map 1:1 between bxp software and HubSpot.

Complexity

BStandard

Timeline

24–48 hours

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

bxp software is a UK and Ireland–based contact-center and CRM platform with custom form builders, agent management, and quality-assurance modules. Its data model centers on contacts, companies, deals, and custom forms with bespoke field structures. HubSpot CRM uses a property-based model across Contacts, Companies, Deals, Tickets, and Custom Objects, with lifecycle stages, pipeline stages, and association labels governing record relationships. This migration carries all standard CRM objects — contact records, company records, deal records, form-field data, engagement history, and custom entity data — into HubSpot's property schema using HubSpot's native API. FlitStack AI handles field-level name mapping, value translation for pick-list fields, and preservation of bxp's original record creation timestamps as custom datetime properties. Call logs and attachments from bxp's contact-center module become HubSpot engagement records and file attachments. Workflows, QA evaluation criteria, and agent-scheduling rules are not migratable — we export definitions for manual rebuild in HubSpot's workflow engine and coaching tools. Our migration engine sequences the load: contacts first, then companies, then deals and custom entities, with a delta-pickup window capturing any records modified during cutover.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

bxp software logo

bxp software

What's pushing teams away

  • Pricing opacity is the most cited frustration — no list price is published, forcing prospects into a sales conversation before they can evaluate cost.
  • Highly bespoke deployments create switching lock-in — data models and workflows are unique to each client instance, making migration to a standard CRM complex and expensive.
  • Small market footprint and limited public documentation make it difficult for IT teams to evaluate API capabilities or run independent due diligence.
  • Feature parity gaps versus established CRMs emerge as businesses scale, particularly around reporting, integrations, and mobile access.

Choosing

HubSpot logo

HubSpot

What's pulling them in

  • Lowest barrier to entry of any major CRM — the free tier with unlimited contacts lets teams validate fit before committing to a paid plan, according to G2 and Capterra reviewers.
  • Native integration between the CRM and sales engagement tools (sequences, email tracking, dialer) means no separate sync configuration, a theme across G2 Sales Hub reviews.
  • Pipeline visualization, deal tracking, and automated workflows are consistently praised as intuitive and easy to set up without developer involvement.
  • Strong onboarding for new team members — reviewers on Capterra and G2 highlight how quickly new reps become productive without formal training.
  • The HubSpot platform ecosystem (Marketing, Sales, Service, CMS hubs) allows growing companies to consolidate tools without building new integrations.

Object mapping

How bxp software objects map to HubSpot

Each row shows how a bxp software object lands in HubSpot, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

bxp software

Contact

maps to

HubSpot

Contact

1:1
Fully supported

bxp contact records map directly to HubSpot Contacts. Every standard bxp contact property (name, email, phone, job title, address) maps to the equivalent HubSpot contact property using the HubSpot Contacts API. Custom bxp contact fields that have no standard HubSpot equivalent are created as HubSpot custom properties before migration begins. The HubSpot contact record inherits the primary company association from bxp's company link, establishing the Contact-to-Company relationship in HubSpot automatically upon import.

bxp software

Company

maps to

HubSpot

Company

1:1
Fully supported

bxp company records map 1:1 to HubSpot Companies using direct field mapping for company name, domain, industry, employee count, and address fields. Any custom company properties in bxp that lack a HubSpot standard equivalent are migrated as HubSpot custom properties with matching data types. Parent-company hierarchies in bxp map to the HubSpot Parent Company association, preserving organizational structures. Industry classifications use a value-mapping table to align bxp taxonomy with HubSpot's allowed industry values during import.

bxp software

Deal / Opportunity

maps to

HubSpot

Deal

1:1
Fully supported

bxp deal records map to HubSpot Deals. Each deal carries its pipeline and stage assignment from bxp, which maps to a corresponding HubSpot Deal Pipeline and stage within that pipeline. Deal amount, close date, owner, and custom deal fields migrate as HubSpot Deal properties. Stage values are translated using a pre-configured value-mapping table that your team approves before the migration run executes.

bxp software

Form / Custom Form

maps to

HubSpot

Custom Property on Contact / Company / Deal

1:1
Fully supported

bxp's custom form fields — user-defined properties on contacts, companies, or deals — do not have a direct HubSpot equivalent. We create a HubSpot custom property per bxp field, preserving the original field label, data type, and pick-list values where applicable. The bxp form name is stored as the property description for reference. Picklist values are migrated as HubSpot option labels within the custom property definition.

bxp software

Call Log

maps to

HubSpot

Engagement Log (Call) + Attachment

1:1
Fully supported

bxp call logs migrate as HubSpot engagement records of type 'Call' on the associated contact, preserving call duration, disposition, agent ID, and timestamp using the HubSpot Engagements API. Each call log's disposition code is stored as a custom engagement property for downstream reporting. Call recordings referenced in bxp are downloaded, converted if necessary, and re-uploaded as HubSpot file attachments linked to the engagement record. The original recording filename and duration are preserved in HubSpot's file metadata for audit continuity.

bxp software

Email Activity

maps to

HubSpot

Engagement Log (Email)

1:1
Fully supported

bxp email activity records map to HubSpot engagement records of type 'Email', capturing timestamp, subject, and direction (sent or received) for each message via the HubSpot Engagements API. The associated contact is linked via HubSpot's standard engagement association mechanism. The original bxp email body and any HTML formatting are preserved by storing the full email content as an attachment on the engagement record, or as a formatted note if the email is plain text. Email thread identifiers are retained for conversation tracking where available in bxp.

bxp software

Meeting / Appointment

maps to

HubSpot

Engagement Log (Meeting)

1:1
Fully supported

bxp meeting and appointment records migrate as HubSpot engagement records of type 'Meeting', preserving start time, end time, location, associated contact, and meeting title with direct field mapping via the HubSpot Engagements API. Meeting attendees beyond the primary contact are captured as additional engagement associations where supported. Owner assignment is resolved by matching the bxp user email to an existing HubSpot user account, with unmatched owners flagged for manual assignment before migration completes. Any meeting notes or agendas attached to the bxp record are stored as file attachments on the HubSpot engagement.

bxp software

Note

maps to

HubSpot

Note

1:1
Fully supported

bxp notes attached to contacts, companies, or deals migrate as HubSpot Notes linked to the equivalent record using HubSpot's native Notes API. The note body text, including any formatting or embedded images, transfers directly to HubSpot's note content field. Note creation timestamp and author information are preserved as HubSpot note metadata, maintaining the original audit trail. If a bxp note references other bxp records (such as linking one contact note to a related deal), those cross-references are flagged for manual re-establishment in HubSpot since native cross-record note linking is not a standard feature.

bxp software

Agent / User

maps to

HubSpot

User

1:1
Fully supported

bxp agent records map to HubSpot users by email address match. Agent performance metrics (average call handle time, QA score, etc.) from bxp's QA module store as custom properties on the corresponding HubSpot contact record since HubSpot has no native agent performance object. Unmatched agent emails are flagged for admin review before the migration run completes.

bxp software

Custom Entity / Bespoke Form Object

maps to

HubSpot

Custom Object (HubSpot Enterprise)

1:1
Fully supported

bxp custom entities created via its form builder map to HubSpot Custom Objects on Enterprise plans. N:N relationships between custom entities and contacts or companies require a HubSpot junction object (a custom object with two association properties pointing to each related entity). We generate the custom object schema in HubSpot before migration begins and map all related records accordingly using the Custom Objects API.

bxp software

QA Evaluation / Score

maps to

HubSpot

Custom Object (QA Evaluation)

1:1
Fully supported

bxp's quality-assurance evaluation records and agent scoring data have no native HubSpot equivalent. We preserve evaluation scores, criteria names, and evaluation dates as a HubSpot custom object with custom properties. Coaching notes and improvement flags store as text properties for reference by managers post-migration. The evaluation template structure is exported as a reference document for manual rebuild in HubSpot's workflow engine.

bxp software

Attachment / File

maps to

HubSpot

File

1:1
Fully supported

bxp file attachments linked to contacts, companies, or deals are downloaded from bxp's storage, processed for compatibility with HubSpot's file requirements, and re-uploaded to HubSpot Files using the Files API. Each file is then associated to the equivalent HubSpot record using the engagements or associations endpoint. File metadata including original filename, upload date, file size, and content type are preserved in HubSpot's file properties. Large files over HubSpot's default size limit are handled according to HubSpot's file upload specifications. If duplicate files exist across multiple bxp records, FlitStack AI creates a single HubSpot file and associates it to all relevant records to avoid duplication.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

bxp software logo

bxp software gotchas

High

BXP has no published public API documentation

High

Every BXP instance has a unique data schema

Medium

No list pricing creates budget uncertainty

Medium

Small review corpus limits due diligence

HubSpot logo

HubSpot gotchas

High

Marketing Contacts billing model is migration-critical

High

Feature tier gating is not visible until onboarding

Medium

Mandatory onboarding fees inflate year-one cost

Medium

HubSpot CSV importer cannot migrate engagements or attachments

Medium

Custom objects require Enterprise and a pre-existing schema

Pair-specific challenges

  • bxp custom form fields require HubSpot custom property creation before field mapping can complete

    bxp's form builder allows administrators to create fields with names and types that do not conform to HubSpot's standard property library. When FlitStack AI encounters a bxp field with no matching HubSpot property — for example, a bxp contact-center field storing agent_disposition_reason as a free-text string — we create a HubSpot custom property before the field mapping runs. This requires the HubSpot account to have available custom property slots (HubSpot's Starter tier caps at 50 custom properties per object). If your bxp setup uses more than 50 custom fields across contacts and companies, you may need to upgrade to Professional or Enterprise before migration or elect to drop low-value fields before the migration plan is finalized.

  • bxp call recordings do not store as native HubSpot engagement recordings — they re-attach as files

    bxp software stores call recordings as binary files linked to call log records. HubSpot does not have a native call-recording storage mechanism — the platform's call engagement log records metadata (duration, direction, timestamp, owner) but not the audio file itself. FlitStack AI downloads each bxp call recording and re-uploads it to HubSpot as a file attachment associated to the corresponding contact record. The engagement log retains the call metadata. If your team relies on bxp's in-platform playback of call recordings, you will access them as file downloads in HubSpot rather than inline playback. We recommend testing file attachment access with your team before go-live to confirm the playback workflow meets your QA and coaching requirements.

  • bxp's quality-assurance module maps to a HubSpot custom object — no native evaluation workflow exists

    bxp software includes a dedicated QA module with evaluation templates, scoring rubrics, and agent coaching flags. HubSpot has no built-in quality-assurance or call-evaluation object — this is a fundamental feature gap between the two platforms. FlitStack AI migrates historical evaluation scores, evaluation dates, and criteria names to a HubSpot custom object (QA Evaluation) linked to the contact record, with scores stored as custom number properties. However, the workflow for conducting new evaluations, routing coaching feedback, and tracking improvement over time must be rebuilt using HubSpot's workflow engine or managed in a separate QA tool post-migration. We export the bxp evaluation template structure as a reference document for your team to use when designing the HubSpot replacement workflow.

  • bxp contact-center metadata (agent ID, handle time, queue name) stores as custom contact properties in HubSpot

    bxp contact records in a contact-center context carry fields that are specific to call-centre operations: agent_assigned_id, average_handle_time, queue_name, and wrap_up_code. HubSpot's standard Contact properties do not include these fields. FlitStack AI creates HubSpot custom properties for each bxp contact-centre metadata field before migration. For agent performance reporting that relies on aggregating handle times or wrap-up codes across contacts, your team will need to build custom reports in HubSpot using these custom properties or use a third-party reporting tool connected to HubSpot's API.

  • bxp's custom entity N:N relationships require HubSpot junction objects on Enterprise plans

    bxp allows many-to-many relationships between custom entities (for example, linking a custom 'Policy' entity to multiple custom 'Claim' entities without a parent-child hierarchy). HubSpot's custom object model supports N:N relationships, but they require a junction object — a custom object with two association properties pointing to each end of the relationship — rather than a native many-to-many declaration. On HubSpot Starter and Professional plans, custom objects are not available; only custom properties on standard objects are supported. If your bxp setup relies on custom entity relationships that span more than two record types, your migration may require a HubSpot Enterprise plan to accommodate the junction objects. FlitStack AI surfaces the full relationship graph before migration so your team can confirm the plan tier meets the requirements.

Migration approach

Six steps for a successful bxp software to HubSpot data migration

  1. Audit bxp form schemas and custom entity definitions

    FlitStack AI begins every bxp-to-HubSpot migration with a schema audit. We connect to bxp's API or receive a structured data export and catalog every contact property, company property, deal field, call-log field, and custom entity definition. We compare this list against HubSpot's standard property library to identify which fields are native HubSpot properties, which require custom property creation, and which require a HubSpot Enterprise plan (custom objects). We deliver a pre-migration checklist specifying every custom property to create, the target HubSpot plan tier required, and any fields that should be dropped before migration due to low data quality or lack of a HubSpot mapping.

  2. Create HubSpot custom properties and custom object schemas

    With the schema audit complete, we create the HubSpot custom properties and custom object definitions needed for the migration. On the HubSpot side, we create custom properties with the correct data types (text, number, date, enumeration, etc.) matching the bxp source fields. For custom entities from bxp, we create HubSpot custom objects and define the association properties including any junction objects for N:N relationships. This step runs before any data is written so that field mapping validation can complete without missing property errors. We coordinate with your HubSpot admin to confirm property creation before the migration plan is locked.

  3. Migrate contacts and companies first, then deals and custom entities

    FlitStack AI sequences the migration in dependency order: contacts and companies load first so that company associations resolve correctly when contact records land in HubSpot. Deals and custom entities load second, once their parent contact and company IDs are established. Call logs, email activities, meetings, and notes load as engagement records linked to the migrated contacts. QA evaluations load as a custom object with a link to the associated contact. Each batch is validated individually — record counts, required field completeness, and association integrity are checked before the next batch begins. If any batch fails validation, we surface the specific records with errors and give your team the option to correct the source data or accept a flagged record in HubSpot.

  4. Run a sample migration with field-level diff before the full run

    Before committing the full migration, FlitStack AI runs a sample migration using a representative slice of records — typically 100–500 records spanning contacts, companies, deals, and engagement records. We generate a field-level diff report comparing source values in bxp against the mapped values in HubSpot for every field. You review the diff report to confirm that custom property values, deal stage mappings, pipeline assignments, and engagement timestamps reflect the source data accurately. Any field mapping errors are corrected before the full run. This step is critical for bxp migrations because custom form fields with non-standard naming can produce unexpected mappings that are only visible in a side-by-side comparison.

  5. Execute full migration with delta-pickup window and audit log

    The full migration runs against your live bxp account using scoped read-only API access. Your team continues working in bxp throughout the migration. After the initial migration batch completes, FlitStack AI opens a delta-pickup window — typically 24 hours — during which any records created or modified in bxp are captured and written to HubSpot as incremental updates. Every migration operation is logged in the FlitStack audit log: record ID, operation type, source value, destination value, timestamp, and operator. If reconciliation reveals a discrepancy between the bxp record count and the HubSpot record count, the audit log identifies the affected records so your team can investigate before go-live.

  6. Validate record counts, run final reconciliation, and confirm go-live

    After the delta-pickup window closes, FlitStack AI runs a final reconciliation comparing bxp record counts against HubSpot record counts for every object type. We generate a go-live readiness report listing record counts by object, any records that failed migration with error reasons, and any records that were partially migrated due to missing required fields. Your team reviews the report and approves go-live. If reconciliation fails, one-click rollback reverts the HubSpot environment to its pre-migration state so the root cause can be addressed and the migration re-run. Once approved, your team switches to HubSpot as the system of record and FlitStack AI hands off the bxp workflow-export reference document for manual rebuild in HubSpot's workflow engine.

Platform deep dives

Context on both ends of the pair

bxp software logo

bxp software

Source

Strengths

  • Bespoke UK and Ireland deployments with local support from a Dublin and London team.
  • Integrated contact-centre CRM, QA, and elearning in a single platform.
  • Strong customer support reputation across verified review sites.
  • Industry-specific builds for financial services, telecoms, and healthcare sectors.
  • Custom data model means every instance can accommodate complex client workflows.

Weaknesses

  • No public pricing — forces prospects into a sales conversation to get a quote.
  • Limited public API documentation and developer community.
  • Small company footprint (11-50 employees) raises long-term viability questions.
  • Highly bespoke deployments make switching to another platform expensive and complex.
  • Geographic concentration in UK and Ireland limits appeal for global organisations.
HubSpot logo

HubSpot

Destination

Strengths

  • Genuinely useful free CRM tier with no seat limit on contact records.
  • All-in-one sales engagement layer (sequences, email tracking, calling, dialer) embedded natively in the CRM, eliminating a separate integration.
  • Intuitive interface and fast onboarding for individual reps, per G2 and Capterra reviews.
  • Workflow automation triggers across contacts, deals, and tickets with a visual builder.
  • API coverage for all standard objects including custom objects at Enterprise tier.

Weaknesses

  • Pricing model is contact-based at the marketing layer — importing all records as marketing contacts can multiply the monthly bill by 4×.
  • Feature tier cliffs are frequent surprises: sequences, calling, advanced reporting, and quoting are all gated, often requiring plan upgrades mid-implementation.
  • Mandatory onboarding fees at Professional ($1,500) and Enterprise ($3,500) are not prominently disclosed on the pricing page.
  • API rate limits are restrictive for bulk migration — burst limits of 100-200 req/10sec and search endpoint limits of 4 req/sec require careful job queuing.
  • Custom objects, additional pipelines, and advanced forecasting are Enterprise-only, making cost projections difficult for growing teams.

Complexity grading

How hard is this migration?

Standard CRM migration. 3 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across bxp software and HubSpot.

  • Object compatibility

    B

    3 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    bxp software: Not publicly documented.

  • Data volume sensitivity

    B

    bxp software doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your bxp software to HubSpot migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about bxp software to HubSpot data migrations

Answers to the questions buyers ask most during bxp software to HubSpot migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Most bxp-to-HubSpot migrations complete in 24–48 hours of clock time for datasets under 10,000 total records. Larger setups with 100,000+ records or complex custom entity schemas extend to 3–5 days. The longest planning step is auditing bxp's custom form fields and creating the corresponding HubSpot custom properties before any data is written. FlitStack AI sequences the migration in dependency order — contacts and companies first, then deals and custom entities — with a delta-pickup window capturing any in-flight changes during cutover.

Adjacent paths

Related migrations to explore

Ready when you are

Move from bxp software.
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