CRM migration
Field-level mapping, validation, and rollback between Brivity and Pipedrive. We move data and schema; workflows are rebuilt natively in Pipedrive.
Brivity
Source
Pipedrive
Destination
Compatibility
12 of 12
objects map 1:1 between Brivity and Pipedrive.
Complexity
BStandard
Timeline
24–72 hours
Overview
Brivity organizes real estate data around contacts, companies, listings, and transactions, with agent-specific fields like license number and transaction role baked into its schema. Pipedrive uses four core objects — Person, Organization, Deal, and Activity — with no native custom object model; real estate–specific data lives in custom fields on those four objects. We map Brivity Contacts to Pipedrive Persons, Companies to Organizations, and Deals to Pipedrive Deals with pipeline stages mapped value-by-value. Listings and Transactions from Brivity have no Pipedrive native equivalent — we preserve them as custom fields on the Deal object, tagged with the original Brivity object type for reference. Brivity auto plans and action sequences are documented for rebuild in Pipedrive Automations; they do not migrate automatically. We extract via Brivity's API or CSV export, map field names and types against Pipedrive's custom field schema (keyed by field name), resolve owners by email match, and run a sample migration with field-level diff before the full cutover. A 24–48 hour delta window captures any records modified during the switch so Pipedrive reflects Brivity's final state at go-live.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Brivity object lands in Pipedrive, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Brivity
Contact
Pipedrive
Person
1:1Brivity contacts map 1:1 to Pipedrive Persons. The Person object in Pipedrive stores name, email, phone, and address as standard fields. Brivity agent-specific fields (license number, transaction role) migrate as custom fields on the Person record. Owner resolution uses email match against Pipedrive users — unmatched owners are flagged before migration.
Brivity
Company
Pipedrive
Organization
1:1Brivity companies map to Pipedrive Organizations. Pipedrive Organizations store company name, domain, address, and industry as standard fields. Parent-child company hierarchies in Brivity map to Pipedrive's Parent Organization field. Multi-company contacts need a primary-company rule applied before Person records are created.
Brivity
Deal
Pipedrive
Deal
1:1Brivity deals map to Pipedrive Deals with the pipeline and stage values mapped value-by-value. The deal name, value (amount), expected close date, and owner transfer directly. Pipedrive Deals inherit all deal custom fields for Leads automatically when a lead is converted, which affects how Brivity listing fields migrate if used on leads.
Brivity
Pipeline
Pipedrive
Pipeline
1:1Brivity pipelines map 1:1 to Pipedrive Pipelines. Each Brivity pipeline stage becomes a Pipedrive stage in the corresponding pipeline. Stage order, probability, and forecast category are preserved. Stage names may need manual renaming in Pipedrive if Brivity uses real estate–specific stage labels (e.g., 'Under Contract', 'Inspection Scheduled').
Brivity
Listing
Pipedrive
Custom fields on Deal
1:1Brivity Listings have no native Pipedrive equivalent — Listings object fields migrate as custom fields on the Deal object, tagged with a 'Listing Source' prefix for identification. Property address fields map to concatenated text fields or address custom fields on the Deal. Listing status fields require value mapping if Brivity uses status labels not present in Pipedrive.
Brivity
Transaction
Pipedrive
Custom fields on Deal
1:1Brivity Transaction records (commission, closing date, referral partner) have no Pipedrive equivalent — they migrate as a custom field group on the Deal object. Transaction role fields (listing agent, buyer agent, dual agent) become picklist custom fields. Referral partner details become text custom fields on the Deal.
Brivity
Auto Plan / Action Sequence
Pipedrive
Not migrated — exported for rebuild
1:1Brivity auto plans and action sequences are not portable to Pipedrive because they use Brivity's event-trigger model. FlitStack exports the plan definitions as a structured JSON document and a step-by-step narrative so your Pipedrive admin can rebuild equivalent Automations and Sequences. The export is delivered before migration day.
Brivity
Call / Email / Meeting
Pipedrive
Activity
1:1Brivity call logs, email records, and meeting records map to Pipedrive Activities. Each activity type gets a corresponding Pipedrive Activity type field (call, email, meeting). Original timestamps, activity owners, and linked Person or Deal associations are preserved. Activities without a linked record are imported as standalone activities.
Brivity
Note
Pipedrive
Note
1:1Brivity notes map to Pipedrive Notes linked to Person, Organization, or Deal records. Rich-text formatting is preserved where Brivity supports it. If Brivity notes contain embedded images, those are extracted, downloaded, and re-uploaded as Pipedrive file attachments with the note re-linked.
Brivity
Attachment / File
Pipedrive
Pipedrive Files
1:1Brivity file attachments on contacts, companies, or deals are exported and re-uploaded to Pipedrive Files, then linked to the corresponding record. Pipedrive file size limits (25 MB per file by default) apply — oversized files are flagged for manual review. Inline images in notes are handled as part of the note migration step.
Brivity
Tag
Pipedrive
Label
1:1Brivity tags on contacts, companies, and deals map to Pipedrive Labels. Label names transfer as-is. Pipedrive Labels are entity-scoped (Person, Organization, Deal) — multi-entity tags are split by entity type and applied as separate label sets on each record. If a Brivity contact carries both a 'Residential' and 'Commercial' tag across different objects, Pipedrive receives each tag applied to the corresponding entity independently.
Brivity
Custom Property (any object)
Pipedrive
Custom field on corresponding object
1:1Every Brivity custom field on any object becomes a Pipedrive custom field on the equivalent object. Pipedrive custom field keys are generated as 40-character hashes in the API — we map by display name during import and verify type compatibility (text, number, date, picklist, etc.). Picklist custom fields require value-by-value mapping if Brivity uses labels not in Pipedrive's default set.
| Brivity | Pipedrive | Compatibility | |
|---|---|---|---|
| Contact | Person1:1 | Fully supported | |
| Company | Organization1:1 | Fully supported | |
| Deal | Deal1:1 | Fully supported | |
| Pipeline | Pipeline1:1 | Fully supported | |
| Listing | Custom fields on Deal1:1 | Fully supported | |
| Transaction | Custom fields on Deal1:1 | Fully supported | |
| Auto Plan / Action Sequence | Not migrated — exported for rebuild1:1 | Fully supported | |
| Call / Email / Meeting | Activity1:1 | Fully supported | |
| Note | Note1:1 | Fully supported | |
| Attachment / File | Pipedrive Files1:1 | Fully supported | |
| Tag | Label1:1 | Fully supported | |
| Custom Property (any object) | Custom field on corresponding object1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Brivity gotchas
No public API forces CSV-based migration scoping
Auto Plans and automated sequences do not transfer
IDX website configuration is non-transferable
Add-on pricing creates unpredictable total cost
GCI and commission data may not survive field mapping
Pipedrive gotchas
Custom field hash keys differ per account
Export access gated by visibility groups
Token-based API rate limits since December 2024
Sequences and Automations not exposed via REST API
Cost escalates via workflow caps and add-ons
Pair-specific challenges
Migration approach
Audit Brivity data export and map to Pipedrive schema
We export contacts, companies, deals, activities, notes, attachments, and custom fields from Brivity via API or CSV. The export is audited for duplicates, orphaned records, broken associations, and incomplete required fields. We then generate a Pipedrive schema setup plan: pipelines, stages, and custom fields are pre-created in your Pipedrive account so field IDs are available before record migration begins. Any Brivity custom objects without Pipedrive equivalents (Listings, Transactions) are flagged for custom field creation at this stage.
Resolve owners and users by email match
Brivity owner IDs are matched against Pipedrive users by email address. Any Brivity owner without a corresponding Pipedrive user account is flagged with a recommended fallback assignment (default user or team lead). This step ensures no deal or person lands in Pipedrive without an assigned user — a requirement for Pipedrive's activity tracking and reporting to function correctly from day one. Your team creates Pipedrive accounts for any new users before migration day.
Run sample migration with field-level diff
We migrate a representative sample — typically 100–300 records spanning contacts, companies, deals, and activities — into a Pipedrive sandbox or a designated test account. A field-level diff compares source and destination values side-by-side so you can verify that Brivity lifecycle data, listing fields, pipeline stage names, and owner assignments map as expected. Issues caught here (wrong picklist values, truncated text, missing associations) are fixed before the full run commits. This step is included in every Brivity-to-Pipedrive migration regardless of record count.
Execute full migration with delta-pickup window
The full record set is migrated in dependency order: Organizations first (since Persons and Deals reference them), then Persons with company associations, then Deals with stage and pipeline mapping, then Activities and Notes. After the initial load completes, a 24–48 hour delta window captures any new records or modifications made in Brivity during the cutover. A final audit log is generated showing record counts, association integrity, and any records that failed validation with the error reason and resolution. One-click rollback reverts the full migration if reconciliation uncovers critical data quality issues.
Deliver auto plan export and rebuild reference
Brivity auto plans and action sequences are exported as structured JSON files with a plain-English narrative for each plan: trigger condition, sequence steps, time delays, and action types. This document is handed off to your Pipedrive admin as a rebuild guide for Pipedrive Automations and Sequences. We do not migrate the plans themselves — the trigger models are incompatible — but the export gives your team a complete blueprint to recreate equivalent logic in Pipedrive without reverse-engineering from memory.
Platform deep dives
Brivity
Source
Strengths
Weaknesses
Pipedrive
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 3 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Brivity and Pipedrive.
Object compatibility
3 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Brivity: Not publicly documented.
Data volume sensitivity
Brivity doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
Answers to the questions buyers ask most during Brivity to Pipedrive migration scoping. Not seeing yours? Book a call.
Walk through your Brivity to Pipedrive migration with a real engineer — 30 minutes, free, written quote within 24 hours.
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