CRM migration

Migrate from Brivity to Pipedrive

Field-level mapping, validation, and rollback between Brivity and Pipedrive. We move data and schema; workflows are rebuilt natively in Pipedrive.

Brivity logo

Brivity

Source

Pipedrive

Destination

Pipedrive logo

Compatibility

100%

12 of 12

objects map 1:1 between Brivity and Pipedrive.

Complexity

BStandard

Timeline

24–72 hours

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Brivity organizes real estate data around contacts, companies, listings, and transactions, with agent-specific fields like license number and transaction role baked into its schema. Pipedrive uses four core objects — Person, Organization, Deal, and Activity — with no native custom object model; real estate–specific data lives in custom fields on those four objects. We map Brivity Contacts to Pipedrive Persons, Companies to Organizations, and Deals to Pipedrive Deals with pipeline stages mapped value-by-value. Listings and Transactions from Brivity have no Pipedrive native equivalent — we preserve them as custom fields on the Deal object, tagged with the original Brivity object type for reference. Brivity auto plans and action sequences are documented for rebuild in Pipedrive Automations; they do not migrate automatically. We extract via Brivity's API or CSV export, map field names and types against Pipedrive's custom field schema (keyed by field name), resolve owners by email match, and run a sample migration with field-level diff before the full cutover. A 24–48 hour delta window captures any records modified during the switch so Pipedrive reflects Brivity's final state at go-live.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Brivity logo

Brivity

What's pushing teams away

  • Setup is time-consuming and the feature set is wide, so teams commonly report they only use a fraction of what they pay for each month.
  • Brivity organizes and tracks existing leads but does not generate new ones, frustrating teams whose real problem is inconsistent lead flow rather than poor follow-up.
  • Add-on costs for AI writing, recruiter tools, and virtual assistants stack on top of the base price, leading to sticker shock once the full feature set is licensed.
  • The platform can feel overwhelming initially, especially for solo agents who do not need team accountability dashboards or complex pipeline management.

Choosing

Pipedrive logo

Pipedrive

What's pulling them in

  • Clean drag-and-drop pipeline interface with minimal learning curve, making it approachable for small sales teams without dedicated CRM admins.
  • Visual deal tracking keeps reps focused on next actions — activities, calls, and follow-up tasks surface directly in the pipeline view.
  • Strong integrations via Zapier and native marketplace apps let teams wire Pipedrive into Calendly, ActiveCampaign, and similar sales-stack tools.
  • Mobile apps for iOS and Android keep field reps connected to deals, contacts, and tasks without a desktop session.
  • Reputation and review volume — over 3,000 verified reviews across G2 and Capterra — signal reliability for teams evaluating CRM options.

Object mapping

How Brivity objects map to Pipedrive

Each row shows how a Brivity object lands in Pipedrive, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Brivity

Contact

maps to

Pipedrive

Person

1:1
Fully supported

Brivity contacts map 1:1 to Pipedrive Persons. The Person object in Pipedrive stores name, email, phone, and address as standard fields. Brivity agent-specific fields (license number, transaction role) migrate as custom fields on the Person record. Owner resolution uses email match against Pipedrive users — unmatched owners are flagged before migration.

Brivity

Company

maps to

Pipedrive

Organization

1:1
Fully supported

Brivity companies map to Pipedrive Organizations. Pipedrive Organizations store company name, domain, address, and industry as standard fields. Parent-child company hierarchies in Brivity map to Pipedrive's Parent Organization field. Multi-company contacts need a primary-company rule applied before Person records are created.

Brivity

Deal

maps to

Pipedrive

Deal

1:1
Fully supported

Brivity deals map to Pipedrive Deals with the pipeline and stage values mapped value-by-value. The deal name, value (amount), expected close date, and owner transfer directly. Pipedrive Deals inherit all deal custom fields for Leads automatically when a lead is converted, which affects how Brivity listing fields migrate if used on leads.

Brivity

Pipeline

maps to

Pipedrive

Pipeline

1:1
Fully supported

Brivity pipelines map 1:1 to Pipedrive Pipelines. Each Brivity pipeline stage becomes a Pipedrive stage in the corresponding pipeline. Stage order, probability, and forecast category are preserved. Stage names may need manual renaming in Pipedrive if Brivity uses real estate–specific stage labels (e.g., 'Under Contract', 'Inspection Scheduled').

Brivity

Listing

maps to

Pipedrive

Custom fields on Deal

1:1
Fully supported

Brivity Listings have no native Pipedrive equivalent — Listings object fields migrate as custom fields on the Deal object, tagged with a 'Listing Source' prefix for identification. Property address fields map to concatenated text fields or address custom fields on the Deal. Listing status fields require value mapping if Brivity uses status labels not present in Pipedrive.

Brivity

Transaction

maps to

Pipedrive

Custom fields on Deal

1:1
Fully supported

Brivity Transaction records (commission, closing date, referral partner) have no Pipedrive equivalent — they migrate as a custom field group on the Deal object. Transaction role fields (listing agent, buyer agent, dual agent) become picklist custom fields. Referral partner details become text custom fields on the Deal.

Brivity

Auto Plan / Action Sequence

maps to

Pipedrive

Not migrated — exported for rebuild

1:1
Fully supported

Brivity auto plans and action sequences are not portable to Pipedrive because they use Brivity's event-trigger model. FlitStack exports the plan definitions as a structured JSON document and a step-by-step narrative so your Pipedrive admin can rebuild equivalent Automations and Sequences. The export is delivered before migration day.

Brivity

Call / Email / Meeting

maps to

Pipedrive

Activity

1:1
Fully supported

Brivity call logs, email records, and meeting records map to Pipedrive Activities. Each activity type gets a corresponding Pipedrive Activity type field (call, email, meeting). Original timestamps, activity owners, and linked Person or Deal associations are preserved. Activities without a linked record are imported as standalone activities.

Brivity

Note

maps to

Pipedrive

Note

1:1
Fully supported

Brivity notes map to Pipedrive Notes linked to Person, Organization, or Deal records. Rich-text formatting is preserved where Brivity supports it. If Brivity notes contain embedded images, those are extracted, downloaded, and re-uploaded as Pipedrive file attachments with the note re-linked.

Brivity

Attachment / File

maps to

Pipedrive

Pipedrive Files

1:1
Fully supported

Brivity file attachments on contacts, companies, or deals are exported and re-uploaded to Pipedrive Files, then linked to the corresponding record. Pipedrive file size limits (25 MB per file by default) apply — oversized files are flagged for manual review. Inline images in notes are handled as part of the note migration step.

Brivity

Tag

maps to

Pipedrive

Label

1:1
Fully supported

Brivity tags on contacts, companies, and deals map to Pipedrive Labels. Label names transfer as-is. Pipedrive Labels are entity-scoped (Person, Organization, Deal) — multi-entity tags are split by entity type and applied as separate label sets on each record. If a Brivity contact carries both a 'Residential' and 'Commercial' tag across different objects, Pipedrive receives each tag applied to the corresponding entity independently.

Brivity

Custom Property (any object)

maps to

Pipedrive

Custom field on corresponding object

1:1
Fully supported

Every Brivity custom field on any object becomes a Pipedrive custom field on the equivalent object. Pipedrive custom field keys are generated as 40-character hashes in the API — we map by display name during import and verify type compatibility (text, number, date, picklist, etc.). Picklist custom fields require value-by-value mapping if Brivity uses labels not in Pipedrive's default set.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Brivity logo

Brivity gotchas

High

No public API forces CSV-based migration scoping

High

Auto Plans and automated sequences do not transfer

Medium

IDX website configuration is non-transferable

Medium

Add-on pricing creates unpredictable total cost

Low

GCI and commission data may not survive field mapping

Pipedrive logo

Pipedrive gotchas

High

Custom field hash keys differ per account

High

Export access gated by visibility groups

Medium

Token-based API rate limits since December 2024

Medium

Sequences and Automations not exposed via REST API

Low

Cost escalates via workflow caps and add-ons

Pair-specific challenges

  • Pipedrive has no native custom objects — real estate Listings and Transactions become flat custom fields

    Pipedrive's data model is intentionally constrained to four core objects: Person, Organization, Deal, and Activity. Brivity's Listings and Transactions are custom objects with their own field schemas, but Pipedrive has no native equivalent. We handle this by creating custom fields on the Deal object for every Listings/Transactions attribute — property address, listing price, commission rate, transaction type, and referral partner all land as __c fields. This preserves the data but loses the object separation. Your Pipedrive admin should review the custom field group post-migration to decide whether to keep them as-is or surface them in a separate linked Deal view.

  • Brivity's N:N contact-company model collapses to Pipedrive's primary-account design

    Brivity allows a single contact to be associated with multiple companies — a dual-agent contact can link to two brokerages, for example. Pipedrive enforces a single primary Organization per Person, with additional company associations handled through Account Contact Relations. During migration, we apply a primary-company rule (most recently modified or most-recently-linked by default) for each Brivity contact with multiple companies. The additional company associations are preserved in a custom JSON field on the Person record and surfaced in the migration report for manual re-linkage in Pipedrive if needed.

  • Pipedrive API token-based rate limits can throttle large-volume migrations

    Pipedrive enforces token-based rate limits (introduced December 2024) that cap API requests per token per second. For large Brivity datasets with 100,000+ records, the migration script must respect these limits and paginate requests — a naive bulk insert will hit 429 errors. FlitStack's migration engine implements request throttling tuned to Pipedrive's documented limits (25 requests/second for standard API tokens) and retries on rate-limit responses. High-volume migrations may require a longer delta window to absorb records queued during backoff cycles.

  • Brivity auto plans and action sequences are not data — they must be rebuilt

    Brivity auto plans (automated follow-up sequences triggered by lead source, status change, or date-based rules) live in Brivity's workflow engine, not in its data layer. Pipedrive's Automations and Sequences are separate systems with different trigger syntax, condition operators, and action types. We cannot export auto plans as executable Pipedrive workflows — the trigger logic, time delays, and condition branches are platform-specific. FlitStack exports each auto plan as a structured JSON document plus a step-by-step rebuild guide in plain English, so your Pipedrive admin can recreate equivalent Automations and Sequences after migration day.

  • Pipedrive's file attachment model requires re-upload — attachments do not carry over as links

    Brivity file attachments on contacts, companies, and deals store file references and content in Brivity's storage layer. Pipedrive stores files in its own attachment model tied to record IDs. There is no cross-platform file reference migration — we download each Brivity attachment, then re-upload it to Pipedrive Files, linking it back to the corresponding Person, Organization, or Deal record. Files exceeding Pipedrive's 25 MB default per-file limit are flagged for manual handling. If Brivity stores documents in an external cloud storage bucket, we can map the URLs as external link custom fields instead of re-uploading.

Migration approach

Six steps for a successful Brivity to Pipedrive data migration

  1. Audit Brivity data export and map to Pipedrive schema

    We export contacts, companies, deals, activities, notes, attachments, and custom fields from Brivity via API or CSV. The export is audited for duplicates, orphaned records, broken associations, and incomplete required fields. We then generate a Pipedrive schema setup plan: pipelines, stages, and custom fields are pre-created in your Pipedrive account so field IDs are available before record migration begins. Any Brivity custom objects without Pipedrive equivalents (Listings, Transactions) are flagged for custom field creation at this stage.

  2. Resolve owners and users by email match

    Brivity owner IDs are matched against Pipedrive users by email address. Any Brivity owner without a corresponding Pipedrive user account is flagged with a recommended fallback assignment (default user or team lead). This step ensures no deal or person lands in Pipedrive without an assigned user — a requirement for Pipedrive's activity tracking and reporting to function correctly from day one. Your team creates Pipedrive accounts for any new users before migration day.

  3. Run sample migration with field-level diff

    We migrate a representative sample — typically 100–300 records spanning contacts, companies, deals, and activities — into a Pipedrive sandbox or a designated test account. A field-level diff compares source and destination values side-by-side so you can verify that Brivity lifecycle data, listing fields, pipeline stage names, and owner assignments map as expected. Issues caught here (wrong picklist values, truncated text, missing associations) are fixed before the full run commits. This step is included in every Brivity-to-Pipedrive migration regardless of record count.

  4. Execute full migration with delta-pickup window

    The full record set is migrated in dependency order: Organizations first (since Persons and Deals reference them), then Persons with company associations, then Deals with stage and pipeline mapping, then Activities and Notes. After the initial load completes, a 24–48 hour delta window captures any new records or modifications made in Brivity during the cutover. A final audit log is generated showing record counts, association integrity, and any records that failed validation with the error reason and resolution. One-click rollback reverts the full migration if reconciliation uncovers critical data quality issues.

  5. Deliver auto plan export and rebuild reference

    Brivity auto plans and action sequences are exported as structured JSON files with a plain-English narrative for each plan: trigger condition, sequence steps, time delays, and action types. This document is handed off to your Pipedrive admin as a rebuild guide for Pipedrive Automations and Sequences. We do not migrate the plans themselves — the trigger models are incompatible — but the export gives your team a complete blueprint to recreate equivalent logic in Pipedrive without reverse-engineering from memory.

Platform deep dives

Context on both ends of the pair

Brivity logo

Brivity

Source

Strengths

  • All-in-one platform covers CRM, marketing automation, transaction management, and IDX websites in a single subscription.
  • Built by a real brokerage managing over $1B in annual sales, providing real-estate-specific workflows out of the box.
  • Bundled lead capture websites and IDX integration make the platform immediately functional for agents without separate web tooling.
  • Included live support, onboarding, and weekly webinars reduce the self-serve learning burden for busy agents.
  • Design automation tools let teams maintain consistent branding across listings, social posts, and print collateral.

Weaknesses

  • No documented public API means all data export relies on CSV downloads, which may omit custom fields, attachments, or activity details.
  • Auto Plans and workflow automations cannot be exported and must be rebuilt manually at the destination, losing any custom logic or timing rules.
  • Pricing is opaque above the solo tier, with add-ons for AI writing, recruiting, and virtual assistants adding to the base cost unpredictably.
  • The platform requires significant setup time and a steep initial learning curve, leading many teams to underutilize features they are paying for.
  • Lead generation is not addressed by Brivity itself; teams expecting the CRM to solve inconsistent lead flow will be disappointed.
Pipedrive logo

Pipedrive

Destination

Strengths

  • Intuitive drag-and-drop pipeline that sales reps actually use without resistance or training overhead.
  • Per-seat unlimited-deals model on all tiers — reps cannot be blocked from logging activity.
  • Active marketplace with 400+ integrations and a documented REST API with OpenAPI 3 specs.
  • Mobile apps with offline access, call logging, and calendar sync keep field teams operational.
  • Strong focus on sales activity tracking — next-action reminders and follow-up scheduling are first-class features.

Weaknesses

  • No custom objects — teams needing non-standard data structures must work around the four standard entity types.
  • Workflow automation limits by tier (30, 60, 90 active workflows) force upgrades as processes grow.
  • No free permanent plan — teams evaluating fit must commit to a trial without a freemium option.
  • Limited advanced reporting and custom dashboard capabilities compared to HubSpot or Salesforce.
  • Export permissions are gated by visibility groups, meaning data scoping must account for who can see what before migration.

Complexity grading

How hard is this migration?

Standard CRM migration. 3 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Brivity and Pipedrive.

  • Object compatibility

    B

    3 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Brivity: Not publicly documented.

  • Data volume sensitivity

    B

    Brivity doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Brivity to Pipedrive migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Brivity to Pipedrive data migrations

Answers to the questions buyers ask most during Brivity to Pipedrive migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Book a free 30 minute consultation

Most Brivity-to-Pipedrive migrations complete in 24–72 hours of clock time for under 50,000 total records. The planning and schema setup phase (pipelines, custom fields, owner mapping) typically takes 1–2 business days before migration day. Larger datasets (500,000+ records) with Brivity Listings and Transactions objects as custom fields extend the timeline to 5–7 days. Pipedrive's token-based API rate limits (introduced December 2024) can also affect throughput on high-volume migrations, which may require a longer delta window.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Brivity.
Land in Pipedrive, intact.

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