CRM migration
Field-level mapping, validation, and rollback between Brivity and monday CRM. We move data and schema; workflows are rebuilt natively in monday CRM.
Brivity
Source
monday CRM
Destination
Compatibility
12 of 12
objects map 1:1 between Brivity and monday CRM.
Complexity
BStandard
Timeline
24–72 hours
Overview
Brivity is a real estate all-in-one platform combining CRM, IDX websites, lead generation, transaction management, and automated follow-up (Auto Plans) within a single subscription. Its data model centers on Contacts, Properties (listings), Listings, and Deals organized into pipeline stages with owner assignment, custom field properties, and activity logs. Monday CRM is monday.com's CRM module built on the Work OS — it represents all records as board Items with generic column types (People, Status, Date, Numbers, Text, etc.) rather than a dedicated CRM object graph with typed fields. Monday has no native pipeline stage configuration object; instead, deal stages are Status column picklist values scoped to individual boards. FlitStack AI migrates Brivity Contacts, Properties, Listings, and Deals into Monday boards, mapping pipeline stage names to Status column values and Brivity custom field properties to Monday column configurations. Brivity's owner/agent fields map to Monday's People column, activity notes to Item descriptions, and timestamps to Date columns. Brivity automations (Auto Plans, lead routing, drip sequences) do not have a Monday CRM equivalent — we document each automation's trigger-and-action logic so your Monday admin can rebuild them as Recipes post-migration. Monday's API enforces daily call limits per plan tier (1,000/day on Standard, 10,000/day on Pro); we batch and throttle Brivity exports accordingly, using the Bulk API path where Monday supports it for high-volume record sets. The delta-pickup window captures any Brivity records modified during the cutover window.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Brivity object lands in monday CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Brivity
Contact
monday CRM
Board Item (People column)
1:1Brivity Contacts migrate as Items on a Contacts board. The primary agent/owner maps to Monday's People column. Each contact's email, phone, address, and custom properties become separate columns on the board. Monday's People column type supports direct email display and user assignment.
Brivity
Property (Listing)
monday CRM
Board Item (dedicated Listings board)
1:1Brivity Properties and Listings migrate as Items on a dedicated Listings board. Fields like MLS number, listing status, price, address, and showing instructions map to Monday column types (Text, Status, Numbers, Location). IDX data syncs do not transfer — those require re-establishing the MLS feed integration in Monday via Zapier or a dedicated IDX connector.
Brivity
Deal
monday CRM
Board Item (Deals board with Status column)
1:1Brivity Deals migrate as Items on a Deals board. The deal's pipeline stage name maps to a Monday Status column picklist value. Brivity supports multiple deal pipelines; each maps to a separate board or a separate Group within one board, depending on Monday plan complexity. Probability values stored as custom Number columns since Monday has no native probability field.
Brivity
Pipeline Stage
monday CRM
Status Column (picklist values)
1:1Brivity pipeline stage names (e.g., 'New Lead', 'Showing Scheduled', 'Offer Made', 'Under Contract', 'Closed') map to Monday Status column picklist values on the Deals board. Each stage name must be recreated as a Status option; color assignments in Monday can mirror Brivity's stage color coding if provided.
Brivity
Custom Property (Contact)
monday CRM
Board Column (Contact board)
1:1Brivity custom properties on Contacts (e.g., 'Lead Source', 'Preferred Contact Method', 'Budget Range') map to Monday columns. We create the column in Monday using the closest matching type (Text, Dropdown, Number) and import values. If a property is a pick-list in Brivity, we use Monday's Dropdown (Status) column type for parity.
Brivity
Custom Property (Deal)
monday CRM
Board Column (Deals board)
1:1Brivity custom deal properties (e.g., 'Commission Rate', 'Referral Source', 'Contingencies') map to Monday columns on the Deals board. Each column is created during the Monday schema setup phase before data import. Multi-picklist properties in Brivity use Monday's Dropdown column with comma-separated values or multiple boolean columns.
Brivity
Activity Note / Log
monday CRM
Item Update / Column note
1:1Brivity activity logs (showing notes, call summaries, offer details) migrate as Monday Item Updates, preserving the original timestamp and owner. High-volume activity logs may be summarized or linked as subitems if the board's complexity budget is a concern — we surface this in the pre-migration review.
Brivity
Agent / Owner
monday CRM
People Column / Monday User
1:1Brivity owner/agent assignments resolve by email match against Monday workspace members. If a Brivity owner has no matching Monday user account, we flag them before migration — your team creates the Monday user or assigns those records to a fallback owner. Monday's People column type stores the resolved user reference on each Item.
Brivity
Tag / Label (Contact or Deal)
monday CRM
Dropdown Column or Tags Column
1:1Brivity tags on contacts or deals migrate as Monday Dropdown column values (Status column) if the tag list is finite, or as free-form Tags column values if the list is open-ended. Monday's Tags column type supports multiple tags per item, matching Brivity's tag behavior.
Brivity
Attachment / File (Listing or Deal)
monday CRM
File Upload Column / Workdocs
1:1Brivity file attachments on Properties, Listings, or Deals migrate as Monday file uploads on the corresponding board Items. File size limits apply (Monday caps individual uploads; large files are linked rather than embedded). We re-upload files to Monday's storage during the migration run.
Brivity
Auto Plan / Automation
monday CRM
N/A (no equivalent — rebuild required)
1:1Brivity Auto Plans (trigger-based follow-up rules, lead routing, drip sequences) have no Monday CRM equivalent and cannot be migrated as data. We export each Auto Plan's configuration (trigger conditions, actions, timing) as a structured JSON document that your Monday admin uses as a rebuild reference for Monday Recipes.
Brivity
Lead / Deal Source
monday CRM
Text or Dropdown Column
1:1Brivia lead source fields (e.g., 'Website Form', 'Zillow', 'Referral') migrate as Monday Dropdown or Text columns on the Deals board. If Brivity stores multiple source values per deal, we map them to Monday's Tags column which supports multiple values per item.
| Brivity | monday CRM | Compatibility | |
|---|---|---|---|
| Contact | Board Item (People column)1:1 | Fully supported | |
| Property (Listing) | Board Item (dedicated Listings board)1:1 | Fully supported | |
| Deal | Board Item (Deals board with Status column)1:1 | Fully supported | |
| Pipeline Stage | Status Column (picklist values)1:1 | Fully supported | |
| Custom Property (Contact) | Board Column (Contact board)1:1 | Fully supported | |
| Custom Property (Deal) | Board Column (Deals board)1:1 | Fully supported | |
| Activity Note / Log | Item Update / Column note1:1 | Fully supported | |
| Agent / Owner | People Column / Monday User1:1 | Fully supported | |
| Tag / Label (Contact or Deal) | Dropdown Column or Tags Column1:1 | Fully supported | |
| Attachment / File (Listing or Deal) | File Upload Column / Workdocs1:1 | Fully supported | |
| Auto Plan / Automation | N/A (no equivalent — rebuild required)1:1 | Fully supported | |
| Lead / Deal Source | Text or Dropdown Column1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Brivity gotchas
No public API forces CSV-based migration scoping
Auto Plans and automated sequences do not transfer
IDX website configuration is non-transferable
Add-on pricing creates unpredictable total cost
GCI and commission data may not survive field mapping
monday CRM gotchas
Subitems are not included in bulk exports
Daily API call limits vary sharply by plan
Legacy automations (Sentence Builder) are being deprecated
Excel and account exports only include table views
Enterprise admins can disable non-admin exports
Pair-specific challenges
Migration approach
Extract and audit Brivity data via API
FlitStack AI connects to Brivity using scoped read access and exports all records by type: Contacts, Properties, Listings, Deals, and associated activity logs. We simultaneously audit the Brivity setup — counting pipeline stages, identifying custom field properties per object type, listing Auto Plan configurations, and noting owner assignments. This produces a migration manifest that identifies every data element that will transfer and every element that requires post-migration rebuild. The manifest is shared with your team for sign-off before any Monday schema is created.
Design Monday board structure and column schema
We create the Monday boards that will receive Brivity data — a Contacts board, a Listings board, and a Deals board (or multiple boards per pipeline if your Brivity setup uses multiple deal pipelines). Within each board we configure the column types: People columns for owner/agent assignment, Status columns for stage values (mapped from Brivity pipeline stages), Date columns for timestamps, Numbers columns for deal value and probability, and Dropdown or Text columns for Brivity custom properties. We deliver a column-creation checklist so your Monday admin pre-builds the schema before the migration run, avoiding the common delay where data import waits on column setup.
Run sample migration with field-level diff
A representative slice of records — typically 100–300 items across Contacts, Properties, Listings, and Deals — migrates first into the Monday boards. We generate a field-level diff comparing source values (Brivity fields) against destination values (Monday column entries) so you can verify stage mapping, owner resolution, custom property placement, and timestamp preservation before the full run. If any mapping needs adjustment, we update the migration configuration and re-run the sample. This step catches board structure issues before they affect thousands of records.
Execute full migration with delta-pickup window
The full dataset migrates into Monday CRM with records sequenced to respect foreign-key dependencies (e.g., Listings items are created before Deals items that link to them via Connect boards column). Monday API rate-limit throttling runs automatically — large batches pause at the daily cap and resume the following day. During the cutover window your team continues working in Brivity; a delta-pickup pass at the end captures any records created or modified in Brivity after the migration snapshot was taken. FlitStack generates an audit log covering every record written, the source field, and the destination column so you have a complete chain of custody for reconciliation.
Deliver Auto Plan documentation and Monday Recipe rebuild guide
Alongside the migrated data, FlitStack delivers a structured JSON export of every Brivity Auto Plan — each trigger, condition, delay, and action step catalogued with the original configuration. We also provide a Recipe-rebuild guide that maps each Auto Plan step to the equivalent Monday Recipe block (e.g., 'Brivity 'Lead source equals Zillow' maps to a Monday Recipe Condition block). Your Monday admin uses these documents to rebuild automations in Monday's no-code Recipe builder. One-click rollback remains available for 48 hours post-go-live if reconciliation reveals gaps requiring a full or partial re-migration.
Platform deep dives
Brivity
Source
Strengths
Weaknesses
monday CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. All 8 core objects map 1:1 between Brivity and monday CRM.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Brivity and monday CRM.
Object compatibility
All 8 core objects map 1:1 between Brivity and monday CRM.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Brivity: Not publicly documented.
Data volume sensitivity
Brivity doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
Answers to the questions buyers ask most during Brivity to monday CRM migration scoping. Not seeing yours? Book a call.
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