CRM migration

Migrate from Brivity to monday CRM

Field-level mapping, validation, and rollback between Brivity and monday CRM. We move data and schema; workflows are rebuilt natively in monday CRM.

Brivity logo

Brivity

Source

monday CRM

Destination

monday CRM logo

Compatibility

100%

12 of 12

objects map 1:1 between Brivity and monday CRM.

Complexity

BStandard

Timeline

24–72 hours

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Brivity is a real estate all-in-one platform combining CRM, IDX websites, lead generation, transaction management, and automated follow-up (Auto Plans) within a single subscription. Its data model centers on Contacts, Properties (listings), Listings, and Deals organized into pipeline stages with owner assignment, custom field properties, and activity logs. Monday CRM is monday.com's CRM module built on the Work OS — it represents all records as board Items with generic column types (People, Status, Date, Numbers, Text, etc.) rather than a dedicated CRM object graph with typed fields. Monday has no native pipeline stage configuration object; instead, deal stages are Status column picklist values scoped to individual boards. FlitStack AI migrates Brivity Contacts, Properties, Listings, and Deals into Monday boards, mapping pipeline stage names to Status column values and Brivity custom field properties to Monday column configurations. Brivity's owner/agent fields map to Monday's People column, activity notes to Item descriptions, and timestamps to Date columns. Brivity automations (Auto Plans, lead routing, drip sequences) do not have a Monday CRM equivalent — we document each automation's trigger-and-action logic so your Monday admin can rebuild them as Recipes post-migration. Monday's API enforces daily call limits per plan tier (1,000/day on Standard, 10,000/day on Pro); we batch and throttle Brivity exports accordingly, using the Bulk API path where Monday supports it for high-volume record sets. The delta-pickup window captures any Brivity records modified during the cutover window.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Brivity logo

Brivity

What's pushing teams away

  • Setup is time-consuming and the feature set is wide, so teams commonly report they only use a fraction of what they pay for each month.
  • Brivity organizes and tracks existing leads but does not generate new ones, frustrating teams whose real problem is inconsistent lead flow rather than poor follow-up.
  • Add-on costs for AI writing, recruiter tools, and virtual assistants stack on top of the base price, leading to sticker shock once the full feature set is licensed.
  • The platform can feel overwhelming initially, especially for solo agents who do not need team accountability dashboards or complex pipeline management.

Choosing

monday CRM logo

monday CRM

What's pulling them in

  • Users praise the board-based visual interface for making pipeline stages immediately legible to non-technical team members without CRM training.
  • The no-code automation builder lets sales ops teams create lead routing, stage updates, and email triggers without developer involvement.
  • Integration ecosystem connects to Slack, Gmail, Outlook, and Zapier with minimal configuration, reducing friction for teams already using these tools.
  • The flexible column system lets teams build custom CRM views — deal value, close date, lead source — without needing a developer or pre-defined schema.
  • Teams already using monday Work Management can layer CRM features onto existing boards rather than starting from scratch.

Object mapping

How Brivity objects map to monday CRM

Each row shows how a Brivity object lands in monday CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Brivity

Contact

maps to

monday CRM

Board Item (People column)

1:1
Fully supported

Brivity Contacts migrate as Items on a Contacts board. The primary agent/owner maps to Monday's People column. Each contact's email, phone, address, and custom properties become separate columns on the board. Monday's People column type supports direct email display and user assignment.

Brivity

Property (Listing)

maps to

monday CRM

Board Item (dedicated Listings board)

1:1
Fully supported

Brivity Properties and Listings migrate as Items on a dedicated Listings board. Fields like MLS number, listing status, price, address, and showing instructions map to Monday column types (Text, Status, Numbers, Location). IDX data syncs do not transfer — those require re-establishing the MLS feed integration in Monday via Zapier or a dedicated IDX connector.

Brivity

Deal

maps to

monday CRM

Board Item (Deals board with Status column)

1:1
Fully supported

Brivity Deals migrate as Items on a Deals board. The deal's pipeline stage name maps to a Monday Status column picklist value. Brivity supports multiple deal pipelines; each maps to a separate board or a separate Group within one board, depending on Monday plan complexity. Probability values stored as custom Number columns since Monday has no native probability field.

Brivity

Pipeline Stage

maps to

monday CRM

Status Column (picklist values)

1:1
Fully supported

Brivity pipeline stage names (e.g., 'New Lead', 'Showing Scheduled', 'Offer Made', 'Under Contract', 'Closed') map to Monday Status column picklist values on the Deals board. Each stage name must be recreated as a Status option; color assignments in Monday can mirror Brivity's stage color coding if provided.

Brivity

Custom Property (Contact)

maps to

monday CRM

Board Column (Contact board)

1:1
Fully supported

Brivity custom properties on Contacts (e.g., 'Lead Source', 'Preferred Contact Method', 'Budget Range') map to Monday columns. We create the column in Monday using the closest matching type (Text, Dropdown, Number) and import values. If a property is a pick-list in Brivity, we use Monday's Dropdown (Status) column type for parity.

Brivity

Custom Property (Deal)

maps to

monday CRM

Board Column (Deals board)

1:1
Fully supported

Brivity custom deal properties (e.g., 'Commission Rate', 'Referral Source', 'Contingencies') map to Monday columns on the Deals board. Each column is created during the Monday schema setup phase before data import. Multi-picklist properties in Brivity use Monday's Dropdown column with comma-separated values or multiple boolean columns.

Brivity

Activity Note / Log

maps to

monday CRM

Item Update / Column note

1:1
Fully supported

Brivity activity logs (showing notes, call summaries, offer details) migrate as Monday Item Updates, preserving the original timestamp and owner. High-volume activity logs may be summarized or linked as subitems if the board's complexity budget is a concern — we surface this in the pre-migration review.

Brivity

Agent / Owner

maps to

monday CRM

People Column / Monday User

1:1
Fully supported

Brivity owner/agent assignments resolve by email match against Monday workspace members. If a Brivity owner has no matching Monday user account, we flag them before migration — your team creates the Monday user or assigns those records to a fallback owner. Monday's People column type stores the resolved user reference on each Item.

Brivity

Tag / Label (Contact or Deal)

maps to

monday CRM

Dropdown Column or Tags Column

1:1
Fully supported

Brivity tags on contacts or deals migrate as Monday Dropdown column values (Status column) if the tag list is finite, or as free-form Tags column values if the list is open-ended. Monday's Tags column type supports multiple tags per item, matching Brivity's tag behavior.

Brivity

Attachment / File (Listing or Deal)

maps to

monday CRM

File Upload Column / Workdocs

1:1
Fully supported

Brivity file attachments on Properties, Listings, or Deals migrate as Monday file uploads on the corresponding board Items. File size limits apply (Monday caps individual uploads; large files are linked rather than embedded). We re-upload files to Monday's storage during the migration run.

Brivity

Auto Plan / Automation

maps to

monday CRM

N/A (no equivalent — rebuild required)

1:1
Fully supported

Brivity Auto Plans (trigger-based follow-up rules, lead routing, drip sequences) have no Monday CRM equivalent and cannot be migrated as data. We export each Auto Plan's configuration (trigger conditions, actions, timing) as a structured JSON document that your Monday admin uses as a rebuild reference for Monday Recipes.

Brivity

Lead / Deal Source

maps to

monday CRM

Text or Dropdown Column

1:1
Fully supported

Brivia lead source fields (e.g., 'Website Form', 'Zillow', 'Referral') migrate as Monday Dropdown or Text columns on the Deals board. If Brivity stores multiple source values per deal, we map them to Monday's Tags column which supports multiple values per item.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Brivity logo

Brivity gotchas

High

No public API forces CSV-based migration scoping

High

Auto Plans and automated sequences do not transfer

Medium

IDX website configuration is non-transferable

Medium

Add-on pricing creates unpredictable total cost

Low

GCI and commission data may not survive field mapping

monday CRM logo

monday CRM gotchas

High

Subitems are not included in bulk exports

High

Daily API call limits vary sharply by plan

Medium

Legacy automations (Sentence Builder) are being deprecated

Medium

Excel and account exports only include table views

Low

Enterprise admins can disable non-admin exports

Pair-specific challenges

  • Monday Status column is a generic column type — not a dedicated pipeline stage object

    Brivity stores pipeline stages as structured metadata with names, probabilities, and sort order tied to the deal's pipeline ID. Monday CRM has no native deal pipeline configuration object — stages are Status column picklist values on a Deals board. This means Brivity's stage probability and forecast-category metadata does not map to a native Monday field; we preserve probability as a custom Numbers column and stage names as Status values. Additionally, if your Brivity setup uses multiple pipelines with overlapping stage names (e.g., two pipelines both have a 'Showing Scheduled' stage), those map to the same Status column value unless you separate them into multiple boards or use Groups to segment them. We document the recommended board/Group strategy during the pre-migration schema review.

  • Monday API daily rate limits throttle large Brivity exports

    Monday CRM's API enforces a daily call limit tiered by plan: 1,000 calls/day on Standard, 10,000 calls/day on Pro, and 25,000 calls/day on Enterprise. A Brivity migration with 50,000+ records (contacts + properties + listings + deals + activity logs) can exceed these limits if pushed in a single batch. FlitStack AI batches Brivity export reads and Monday write operations to stay within the daily cap, automatically resuming the next day. We use Monday's Bulk API path where supported to reduce call counts per record. You receive a pre-migration call-volume estimate so you can plan the migration window around your Monday plan tier.

  • Brivity Auto Plans and drip sequences have no Monday CRM equivalent

    Brivity Auto Plans are trigger-action rules (e.g., 'when lead source is Zillow, assign to agent X and start 5-day follow-up sequence') that fire within Brivity's native environment. Monday CRM has no native drip sequencing or trigger-based lead routing. These cannot be migrated as data — the logic must be rebuilt as Monday Recipes. FlitStack AI exports each Auto Plan's configuration (trigger conditions, delay rules, action sequence) as a structured JSON document listing every step. Your Monday admin uses this as a rebuild reference. Email sequences specifically require a separate platform (Mailchimp, Instantly, or similar) connected via Monday's integration ecosystem post-migration.

  • Brivity IDX and MLS feed connections do not transfer to Monday CRM

    Brivity Properties and Listings carry IDX-synced fields (MLS number, listing status, photos, property details) populated by the agent's MLS feed integration within Brivity. Monday CRM has no native IDX integration — MLS feed connections established in Brivity are platform-specific and cannot be migrated. Listing records transfer as board Items with all non-IDX property fields preserved. MLS feed reconnection in Monday requires a separate integration (such as a Zapier bridge to an IDX provider, a direct MLS data connector, or rebuilding the feed within a Monday-integrated IDX tool). We flag all IDX-sourced fields in the migration plan so your team knows which integrations need rebuilding.

  • Monday's board-per-type structure multiplies column setup for custom fields

    In Brivity, a custom property like 'Lead Source' is defined once and available on every Contact record globally. In Monday CRM, columns are defined per board. If you migrate Contacts, Deals, and Listings each to separate boards, any custom property shared across object types must be recreated as a column on each board independently. For teams with 15+ custom properties per object type across multiple boards, this creates significant Monday admin work before data can be imported. FlitStack delivers a Monday column-creation checklist before the migration run, so your admin pre-creates all required columns on all target boards before the first record lands.

Migration approach

Six steps for a successful Brivity to monday CRM data migration

  1. Extract and audit Brivity data via API

    FlitStack AI connects to Brivity using scoped read access and exports all records by type: Contacts, Properties, Listings, Deals, and associated activity logs. We simultaneously audit the Brivity setup — counting pipeline stages, identifying custom field properties per object type, listing Auto Plan configurations, and noting owner assignments. This produces a migration manifest that identifies every data element that will transfer and every element that requires post-migration rebuild. The manifest is shared with your team for sign-off before any Monday schema is created.

  2. Design Monday board structure and column schema

    We create the Monday boards that will receive Brivity data — a Contacts board, a Listings board, and a Deals board (or multiple boards per pipeline if your Brivity setup uses multiple deal pipelines). Within each board we configure the column types: People columns for owner/agent assignment, Status columns for stage values (mapped from Brivity pipeline stages), Date columns for timestamps, Numbers columns for deal value and probability, and Dropdown or Text columns for Brivity custom properties. We deliver a column-creation checklist so your Monday admin pre-builds the schema before the migration run, avoiding the common delay where data import waits on column setup.

  3. Run sample migration with field-level diff

    A representative slice of records — typically 100–300 items across Contacts, Properties, Listings, and Deals — migrates first into the Monday boards. We generate a field-level diff comparing source values (Brivity fields) against destination values (Monday column entries) so you can verify stage mapping, owner resolution, custom property placement, and timestamp preservation before the full run. If any mapping needs adjustment, we update the migration configuration and re-run the sample. This step catches board structure issues before they affect thousands of records.

  4. Execute full migration with delta-pickup window

    The full dataset migrates into Monday CRM with records sequenced to respect foreign-key dependencies (e.g., Listings items are created before Deals items that link to them via Connect boards column). Monday API rate-limit throttling runs automatically — large batches pause at the daily cap and resume the following day. During the cutover window your team continues working in Brivity; a delta-pickup pass at the end captures any records created or modified in Brivity after the migration snapshot was taken. FlitStack generates an audit log covering every record written, the source field, and the destination column so you have a complete chain of custody for reconciliation.

  5. Deliver Auto Plan documentation and Monday Recipe rebuild guide

    Alongside the migrated data, FlitStack delivers a structured JSON export of every Brivity Auto Plan — each trigger, condition, delay, and action step catalogued with the original configuration. We also provide a Recipe-rebuild guide that maps each Auto Plan step to the equivalent Monday Recipe block (e.g., 'Brivity 'Lead source equals Zillow' maps to a Monday Recipe Condition block). Your Monday admin uses these documents to rebuild automations in Monday's no-code Recipe builder. One-click rollback remains available for 48 hours post-go-live if reconciliation reveals gaps requiring a full or partial re-migration.

Platform deep dives

Context on both ends of the pair

Brivity logo

Brivity

Source

Strengths

  • All-in-one platform covers CRM, marketing automation, transaction management, and IDX websites in a single subscription.
  • Built by a real brokerage managing over $1B in annual sales, providing real-estate-specific workflows out of the box.
  • Bundled lead capture websites and IDX integration make the platform immediately functional for agents without separate web tooling.
  • Included live support, onboarding, and weekly webinars reduce the self-serve learning burden for busy agents.
  • Design automation tools let teams maintain consistent branding across listings, social posts, and print collateral.

Weaknesses

  • No documented public API means all data export relies on CSV downloads, which may omit custom fields, attachments, or activity details.
  • Auto Plans and workflow automations cannot be exported and must be rebuilt manually at the destination, losing any custom logic or timing rules.
  • Pricing is opaque above the solo tier, with add-ons for AI writing, recruiting, and virtual assistants adding to the base cost unpredictably.
  • The platform requires significant setup time and a steep initial learning curve, leading many teams to underutilize features they are paying for.
  • Lead generation is not addressed by Brivity itself; teams expecting the CRM to solve inconsistent lead flow will be disappointed.
monday CRM logo

monday CRM

Destination

Strengths

  • Board-based UI makes pipeline stages and deal progress visually obvious without training.
  • No-code automation builder requires no developer resources to create lead routing and stage-triggered actions.
  • Flexible column system supports custom CRM fields without schema changes or admin involvement.
  • Integrates natively with Slack, Gmail, Outlook, and Zapier with minimal configuration overhead.
  • Layered product means teams already on monday Work Management can add CRM without migrating existing data.

Weaknesses

  • No native Contacts object separate from Items — contacts are managed inside a CRM module's People feature.
  • Pipeline and deal relationships use a flat item model rather than a relational object model, making complex CRM associations awkward.
  • Automations are plan-gated (250 actions/month on Standard, 25,000 on Pro) and the legacy Recipe system is being deprecated.
  • Customization and advanced views (Chart, Formula, Dependency) are locked behind Pro and Enterprise tiers.
  • Per-seat pricing with non-refundable annual billing creates cost lock-in risk during migration.

Complexity grading

How hard is this migration?

Standard CRM migration. All 8 core objects map 1:1 between Brivity and monday CRM.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Brivity and monday CRM.

  • Object compatibility

    A

    All 8 core objects map 1:1 between Brivity and monday CRM.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Brivity: Not publicly documented.

  • Data volume sensitivity

    B

    Brivity doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Brivity to monday CRM migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Brivity to monday CRM data migrations

Answers to the questions buyers ask most during Brivity to monday CRM migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Most Brivity-to-Monday CRM migrations complete within 24–72 hours for under 50,000 total records. Larger setups with 100,000+ records or multi-board structures (separate Deals, Listings, and Contacts boards with subitems) extend to 3–5 days. Monday's API daily call limits (1,000/day on Standard, 10,000/day on Pro) are the primary timeline variable — we batch and throttle automatically, pausing at the daily cap and resuming the next day. Pre-migration column setup and Auto Plan documentation add 1–2 days of planning time before the migration run begins.

Adjacent paths

Related migrations to explore

Ready when you are

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