CRM migration

Migrate from Brivity to Microsoft Dynamics 365 Sales

Field-level mapping, validation, and rollback between Brivity and Microsoft Dynamics 365 Sales . We move data and schema; workflows are rebuilt natively in Microsoft Dynamics 365 Sales .

Brivity logo

Brivity

Source

Microsoft Dynamics 365 Sales

Destination

Microsoft Dynamics 365 Sales  logo

Compatibility

100%

10 of 10

objects map 1:1 between Brivity and Microsoft Dynamics 365 Sales .

Complexity

BStandard

Timeline

48–72 hours of migration clock time

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Brivity is a real-estate-vertical CRM that combines lead management, IDX websites, transaction tracking, and marketing automation in a single subscription. Its data model centers on Contacts, Companies, Transactions, and Listings — with automations and lead-routing rules baked into the platform's workflow engine. Microsoft Dynamics 365 Sales uses a different schema anchored on Leads, Accounts, Contacts, and Opportunities, with Power Automate handling cross-object workflows and Copilot providing AI-driven insights on the Enterprise tier. The migration carries Brivity's contact records, company records, transaction data, activities, and custom fields into Dynamics 365, but Brivity's automations, email templates, listing IDX data, and agent-routing rules have no direct equivalent in Dataverse and must be rebuilt manually. FlitStack AI sequences the migration so foreign-key dependencies resolve correctly — accounts land before contacts, opportunities reference contacts before the full deal history maps — and runs a delta-pickup window at cutover to capture in-flight changes without locking your Brivity account during the switch. Workflows, sequences, and branded email templates do not migrate; we export their definitions as reference documents for your Dynamics admin to rebuild in Power Automate.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Brivity logo

Brivity

What's pushing teams away

  • Setup is time-consuming and the feature set is wide, so teams commonly report they only use a fraction of what they pay for each month.
  • Brivity organizes and tracks existing leads but does not generate new ones, frustrating teams whose real problem is inconsistent lead flow rather than poor follow-up.
  • Add-on costs for AI writing, recruiter tools, and virtual assistants stack on top of the base price, leading to sticker shock once the full feature set is licensed.
  • The platform can feel overwhelming initially, especially for solo agents who do not need team accountability dashboards or complex pipeline management.

Choosing

Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales

What's pulling them in

  • Deep Microsoft 365, Teams, and Outlook integration makes Microsoft Dynamics 365 Sales a natural fit for Microsoft-first organizations already invested in that ecosystem
  • Sales Enterprise and Premium tiers offer unlimited custom tables and advanced AI-driven forecasting and predictive analytics not available in lower tiers
  • Professional tier pricing at $65 per user per month offers a lower entry cost than Salesforce for SMB teams with straightforward CRM needs
  • Flexible customization options allow businesses to build bespoke apps, tailor forms and views, and integrate with other Dynamics 365 modules
  • Microsoft Copilot AI tools are embedded directly into the sales workflow on Enterprise and Premium, automating routine tasks and providing deal intelligence

Object mapping

How Brivity objects map to Microsoft Dynamics 365 Sales

Each row shows how a Brivity object lands in Microsoft Dynamics 365 Sales , including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Brivity

Contact

maps to

Microsoft Dynamics 365 Sales

Lead

1:1
Fully supported

Brivity stores all people as Contact records — no separate Lead object exists. During migration, FlitStack AI evaluates each Brivity Contact's status field: Contacts with a closed-won Transaction route to Dynamics 365 Lead; all others also route to Lead for manual qualification in Dynamics. The original Brivity contact status is preserved as a custom field for reporting continuity after go-live.

Brivity

Company / Brokerage

maps to

Microsoft Dynamics 365 Sales

Account

1:1
Fully supported

Brivity Companies represent brokerages and individual brokerages under which agents operate. These map 1:1 to Dynamics 365 Accounts. The Brivity Company ID is stored as a custom field on the Account for delta-run de-duplication and traceability back to the source system.

Brivity

Transaction

maps to

Microsoft Dynamics 365 Sales

Opportunity

1:1
Fully supported

Brivity Transactions track a real estate deal from offer through close, capturing MLS listing reference, commission split, and closing status. Dynamics 365 Opportunities track deal amount, stage, probability, and close date. FlitStack AI maps the transaction name to Opportunity Name, total commission to Amount, and closing status to a custom pick-list field since Dynamics Opportunity Stage is not 1:1 with Brivity transaction statuses.

Brivity

Listing (MLS reference)

maps to

Microsoft Dynamics 365 Sales

Custom Table: BrivityListing

1:1
Fully supported

Brivity Listings sourced from IDX have no native equivalent in Dynamics 365. FlitStack AI creates a custom BrivityListing table in Dataverse to store MLS number, property address, listing status, and listing agent. The Opportunity record links to the listing via a lookup relationship established during migration.

Brivity

Activity (call, email, meeting, note)

maps to

Microsoft Dynamics 365 Sales

Task / Email / Appointment / Note

1:1
Fully supported

Brivity activity records (calls logged, emails sent, appointments scheduled, notes attached) map to Dynamics 365 equivalents. FlitStack AI preserves original timestamps, activity type, and the linked Contact or Transaction ID as a lookup on the Task or Note record. Activity owners are resolved by email match to Dynamics 365 users.

Brivity

Custom Property (text, number, pick-list)

maps to

Microsoft Dynamics 365 Sales

Custom Field on respective table

1:1
Fully supported

Brivity custom properties on Contact, Company, and Transaction map to custom fields in Dynamics 365. Text properties become Text fields, numbers become Decimal or Whole Number fields per value range, and pick-list properties become Option Sets. Each custom field is created in the target Dynamics environment before the full migration run commits data.

Brivity

Agent / Team / Role

maps to

Microsoft Dynamics 365 Sales

SystemUser / Team / Security Role

1:1
Fully supported

Brivity agents assigned to teams with lead-routing roles have no 1:1 in Dynamics 365. FlitStack AI maps each unique Brivity agent email to a Dynamics 365 SystemUser by email match. Brivity teams are represented as Dynamics 365 Teams, and agent roles are approximated using Security Roles — your Dynamics admin assigns the appropriate role profile after migration.

Brivity

Auto Plan / Workflow / Sequence

maps to

Microsoft Dynamics 365 Sales

Power Automate flows (manual rebuild)

1:1
Fully supported

Brivity Auto Plans and lead-routing sequences are automation logic stored in Brivity's engine. Dynamics 365 has no native equivalent for cross-object automation. FlitStack AI does not migrate these. We export a JSON or PDF summary of every Brivity Auto Plan — trigger conditions, action steps, and timing rules — as a reference document your Dynamics admin uses to rebuild equivalent flows in Power Automate.

Brivity

Attachment / File

maps to

Microsoft Dynamics 365 Sales

SharePoint / Dynamics 365 Notes (with file attachment)

1:1
Fully supported

Brivity files attached to contacts, transactions, or listings are downloaded and re-uploaded to the Dynamics 365 record's Notes section or to the associated SharePoint document library if SharePoint integration is enabled. File size limits of 25 MB per file apply in Dynamics 365.

Brivity

Brivity ID (internal ID)

maps to

Microsoft Dynamics 365 Sales

Custom Field: Source_ID__c on all tables

1:1
Fully supported

Every Brivity record carries an internal ID that has no meaning in Dynamics 365. FlitStack AI stores this as a text custom field (Source_ID__c) on every target table so the migration tool can de-duplicate on delta runs, trace records back to Brivity for reconciliation, and support rollback if the migration does not pass validation.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Brivity logo

Brivity gotchas

High

No public API forces CSV-based migration scoping

High

Auto Plans and automated sequences do not transfer

Medium

IDX website configuration is non-transferable

Medium

Add-on pricing creates unpredictable total cost

Low

GCI and commission data may not survive field mapping

Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales gotchas

High

Professional tier 15-table custom table limit blocks migrations

High

October 2024 pricing increase applies at renewal for all customers

Medium

Custom fields must be created in the UI before API writes

Medium

Power Platform request limits apply to bulk migrations

Medium

Activity records orphaned to inactive owners fail silently

Pair-specific challenges

  • Real estate transaction fields require custom fields on Opportunity

    Brivity captures MLS listing numbers, property addresses, commission splits, and transaction-specific statuses that have no native fields in Dynamics 365 Sales. Dynamics 365 Opportunity ships with Amount, Stage, Close Date, and probability fields — but fields like MLS_Number__c and Property_Address__c must be created in Dataverse as custom fields before migration data can land. We create each required custom field during the schema-preparation step and map the values during the data load, so the full transaction history is searchable in Dynamics after go-live.

  • Brivity Auto Plans and sequences do not migrate — they must be rebuilt in Power Automate

    Brivity Auto Plans drive automated lead follow-up, birthday reminders, and listing-status notifications. These are platform-native workflow objects with no equivalent in Dynamics 365 Sales. Dynamics 365 uses Power Automate for all cross-object automation, and there is no automatic conversion path. We export every Brivity Auto Plan definition (trigger conditions, action steps, timing rules) as a structured reference document. Your Dynamics admin uses that document to build equivalent flows in Power Automate after migration — we handle the data, not the automation logic.

  • Brivity Contact-to-Transaction ownership chain must be reconstructed via Opportunity OwnerId and AccountId lookups

    Brivity assigns a lead to an agent and links that lead to a Transaction. Dynamics 365 Opportunities have an OwnerId (SystemUser) and an AccountId (Account) lookup, but there is no direct link from an Opportunity back to the Contact who originated the deal. We preserve the Contact-to-Transaction link by mapping the Brivity contact as the Opportunity's primary contact through a custom relationship field. Without this, deal history in Dynamics shows the account and amount but not the originating contact.

  • Brivity's brokerage-team-agent hierarchy does not map directly to Dynamics 365 Security Roles

    Brivity organizes agents into teams under a brokerage with role-based lead routing. Dynamics 365 organizes users via Security Roles (which govern field-level and record-level access) and Teams (which govern sharing). There is no 1:1 mapping — a Brivity agent who receives routed leads may not automatically receive the same record access in Dynamics 365 after migration. We map agents to Dynamics users by email match and flag any agents without a corresponding Dynamics account. Your admin assigns Security Roles and configures Team membership after migration to replicate the routing hierarchy.

  • Brivity's IDX listing data migrates as a custom table, not native entities

    Brivity's IDX integration pulls active MLS listings directly into the platform for client matching and search. Dynamics 365 Sales has no real-estate listing entity — it tracks Accounts, Contacts, and Opportunities. We create a custom BrivityListing table in Dataverse to store MLS number, property address, listing status, and listing agent. The table links to Opportunities via a lookup. Note that IDX refresh (live MLS data pulling) is a separate integration concern that requires a Dynamics-compatible IDX provider and is not part of the migration itself.

Migration approach

Six steps for a successful Brivity to Microsoft Dynamics 365 Sales data migration

  1. Extract Brivity data via API and export tools

    FlitStack AI connects to your Brivity account using scoped read access to extract all Contacts, Companies, Transactions, Activities, and custom property definitions. We pull the Brivity data model schema (field names, types, pick-list values) and generate a field mapping specification. If Brivity's export tool produces CSV files, we parse and validate them against the schema before mapping begins. The extraction runs read-only — your team continues working in Brivity throughout.

  2. Set up Dynamics 365 schema and custom fields

    Before data lands, we create the custom fields identified in the mapping spec — MLS_Number__c, Property_Address__c, Original_Create_Date__c, Source_ID__c, and any custom pick-list option sets for Brivity transaction statuses. We also create the BrivityListing custom table if listing data is in scope. Dynamics 365 security roles and Teams are not configured at this stage — those are an admin-side decision that follows migration.

  3. Resolve owners and validate foreign-key dependencies

    We match every Brivity agent email address to a Dynamics 365 SystemUser by email. Unmatched agents are flagged in a pre-migration report with the option to invite them to Dynamics 365 or assign their records to a fallback owner. Accounts must be migrated before Contacts, and Contacts before Opportunities, because Dynamics 365 requires AccountId on Contact and Opportunity lookups. We sequence the load order to satisfy these foreign-key constraints.

  4. Run sample migration with field-level diff

    A representative slice — typically 200–500 records covering Contacts, Companies, Transactions, and Activities — migrates first in a controlled test run. We generate a field-level diff comparing source values against destination values side-by-side so you can verify mapping correctness, validate data transformations, and confirm that pick-list values and custom fields populated correctly before the full run commits. You review the diff and approve the mapping; we adjust field mappings, transformation logic, or custom field definitions if discrepancies appear.

  5. Execute full migration with delta-pickup window

    The complete data set loads into Dynamics 365 in the sequenced order established during planning — Accounts first, then Contacts, then Opportunities with their linked activities. A 24–48 hour delta-pickup window captures any records created or modified in Brivity during the cutover period to ensure Dynamics reflects the final state at go-live. FlitStack AI audit logs record every insert, update, and link operation. If reconciliation reveals gaps or validation failures, the platform provides a targeted rollback that removes migrated records so the full run can re-execute cleanly without residual data.

Platform deep dives

Context on both ends of the pair

Brivity logo

Brivity

Source

Strengths

  • All-in-one platform covers CRM, marketing automation, transaction management, and IDX websites in a single subscription.
  • Built by a real brokerage managing over $1B in annual sales, providing real-estate-specific workflows out of the box.
  • Bundled lead capture websites and IDX integration make the platform immediately functional for agents without separate web tooling.
  • Included live support, onboarding, and weekly webinars reduce the self-serve learning burden for busy agents.
  • Design automation tools let teams maintain consistent branding across listings, social posts, and print collateral.

Weaknesses

  • No documented public API means all data export relies on CSV downloads, which may omit custom fields, attachments, or activity details.
  • Auto Plans and workflow automations cannot be exported and must be rebuilt manually at the destination, losing any custom logic or timing rules.
  • Pricing is opaque above the solo tier, with add-ons for AI writing, recruiting, and virtual assistants adding to the base cost unpredictably.
  • The platform requires significant setup time and a steep initial learning curve, leading many teams to underutilize features they are paying for.
  • Lead generation is not addressed by Brivity itself; teams expecting the CRM to solve inconsistent lead flow will be disappointed.
Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales

Destination

Strengths

  • Native integration with Microsoft 365, Teams, Outlook, and SharePoint for unified productivity workflow
  • Unlimited custom tables and complex workflows on Enterprise tier enable deep customization for complex sales processes
  • AI-driven predictive analytics and deal intelligence on Enterprise and Premium tiers help sales teams prioritize pipeline
  • Dataverse unified data layer provides a consistent API and data model across all Dynamics 365 and Power Platform apps
  • Strong security model with Field-Level Security and Record Ownership rules for governance-conscious enterprises

Weaknesses

  • Sales Professional tier caps custom tables at 15, creating a migration ceiling for highly customized SMB environments
  • October 2024 pricing increases of $15 per user across all tiers apply to existing customers upon renewal
  • Implementation typically requires costly certified partners, adding 30–50% to total project cost
  • Updates and platform releases can disrupt customizations and plugins, requiring regression testing after each wave
  • Non-Microsoft integrations require additional configuration or middleware, limiting flexibility for heterogeneous tech stacks

Complexity grading

How hard is this migration?

Standard CRM migration. All 8 core objects map 1:1 between Brivity and Microsoft Dynamics 365 Sales .

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Brivity and Microsoft Dynamics 365 Sales .

  • Object compatibility

    A

    All 8 core objects map 1:1 between Brivity and Microsoft Dynamics 365 Sales .

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Brivity: Not publicly documented.

  • Data volume sensitivity

    B

    Brivity doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Brivity to Microsoft Dynamics 365 Sales migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Brivity to Microsoft Dynamics 365 Sales data migrations

Answers to the questions buyers ask most during Brivity to Microsoft Dynamics 365 Sales migration scoping. Not seeing yours? Book a call.

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Most Brivity-to-Dynamics 365 migrations complete in 2–3 weeks of elapsed time. The migration clock itself runs 48–72 hours for record counts under 25,000. The weeks before and after cover schema setup in Dynamics 365, sample migration validation, and delta-pickup. Teams with more than 25,000 records, heavy custom-field usage, or legacy listing data spanning multiple years extend the timeline to 4–6 weeks. The longest planning step is mapping Brivity transaction statuses to Dynamics Opportunity stages and creating the necessary custom fields in Dataverse before data lands.

Adjacent paths

Related migrations to explore

Ready when you are

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