CRM migration
Field-level mapping, validation, and rollback between Brivity and Zoho CRM. We move data and schema; workflows are rebuilt natively in Zoho CRM.
Brivity
Source
Zoho CRM
Destination
Compatibility
9 of 10
objects map 1:1 between Brivity and Zoho CRM.
Complexity
BStandard
Timeline
48–72 hours
Overview
Brivity is a real estate-specific all-in-one platform combining CRM, IDX websites, transaction management, and lead generation. Its data model centers on Contacts (with lifecycle stages), Companies, Deals (with pipeline stages), Activities, and Transaction objects for real estate closings. Zoho CRM is a general-purpose CRM with standard modules for Leads, Contacts, Accounts, Deals, Tasks, Events, and a Custom Modules builder for domain-specific objects. We map Brivity Contacts to Zoho Leads (for early-stage records) or Contacts (for established relationships), Companies to Accounts, Deals to Opportunities with stage pick-list mapping, and Brivity's Transaction and Property records to Zoho custom modules or Deal line items. Activity history (calls, emails, meetings) migrates as Zoho Tasks and Events with original timestamps. Brivity's action plan automations and website form logic have no Zoho equivalent and must be rebuilt manually using Zoho Blueprint. We use Zoho's REST API v8 with OAuth for the migration, respecting API credit limits per Zoho edition.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Brivity object lands in Zoho CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Brivity
Contact
Zoho CRM
Lead / Contact
1:manyBrivity contacts with lifecycle_stage in [Lead, Inquiry, Active] route to Zoho Leads. Brivity contacts linked to a Closed or Pending Transaction route to Zoho Contacts. The split decision is based on the most recent Brivity lifecycle stage value at migration time — original stage history is preserved in Lifecycle_History__c.
Brivity
Company
Zoho CRM
Account
1:1Brivity companies map directly to Zoho Accounts. Parent-child hierarchies in Brivia (branch office / main brokerage) map to Zoho Parent Account lookup. Brivia contacts associated with multiple companies collapse to one primary AccountId — the most recently updated company association serves as the primary, with remaining associations stored as Account Contact Relations in Zoho.
Brivity
Deal
Zoho CRM
Deal (Opportunity)
1:1Brivia deals map to Zoho Deals with pipeline stages mapped value-by-value to Zoho stage pick-list values. Each Brivia deal retains its amount, close date, and owner. Real estate-specific fields (property address, MLS number, beds/baths) migrate to custom fields on the Zoho Deal or to a linked custom Real Estate Property module created before migration.
Brivity
Pipeline
Zoho CRM
Deal Stages
1:1Brivia's pipeline + stage combination maps to Zoho Deal stage pick-list values. Both platforms use string pick-lists for stages, so stage names map directly where names match. Custom stage names in Brivia require Zoho admin to create matching pick-list values in Zoho before the migration field validation runs.
Brivity
Owner
Zoho CRM
User (Owner)
1:1Brivia owner_id resolves to Zoho Owner by email matching against Zoho user email addresses. Unmatched owners are flagged before migration and assigned to a designated fallback Zoho user — no record lands without an OwnerId. Zoho Owners are users with CRM licenses; read-only Zoho users cannot own records.
Brivity
Activity (Call / Email / Meeting)
Zoho CRM
Task / Event
1:1Brivia call logs migrate as Zoho Tasks with Type='Call', preserving original start time and duration. Brivia email records migrate as Tasks with Type='Email' and the email body in Description. Brivia meetings migrate as Zoho Events with original start and end timestamps and location preserved. All activity owners resolve by email match to Zoho users.
Brivity
Transaction
Zoho CRM
Custom Module or Deal Line Item
1:1Brivia transaction records — containing closing date, sale/lease type, commission split, and closing agent — map to a Zoho custom Real Estate Transaction module created via the Custom Modules builder before migration. Each transaction links to the parent Zoho Deal (Opportunity) via a lookup field. Commission amounts and agent fields become custom currency and user lookup fields on the custom module.
Brivity
Listing / Property
Zoho CRM
Custom Module or Deal Field Set
1:1Brivia property records (address, price, status, beds/baths, square footage, MLS number) map to a Zoho custom Real Estate Listing module. Property status (Active, Pending, Sold) maps to a custom pick-list field. Listings link to either a Zoho Contact (seller/buyer) or a Deal via lookup. MLS numbers migrate as text fields since Zoho has no native MLS field.
Brivity
Action Plan Template
Zoho CRM
Blueprint (manual rebuild)
1:1Brivia action plan templates — automated follow-up sequences tied to pipeline stages and transaction milestones — have no native Zoho equivalent. We export Brivia action plan definitions as a structured reference document so your Zoho admin can rebuild them as Zoho Blueprint stages and standalone Workflow rules. Action plan logic must be reconstructed; it does not migrate automatically.
Brivity
Attachment / File
Zoho CRM
Attachments (Zoho CRM)
1:1Files attached to Brivia contacts, companies, or deals are downloaded from Brivia and re-uploaded to Zoho CRM Attachments linked to the corresponding Zoho record. Zoho CRM Professional and above support up to 20MB per file. Files stored in Brivia's website form attachments download and re-upload to Zoho Notes attachments.
| Brivity | Zoho CRM | Compatibility | |
|---|---|---|---|
| Contact | Lead / Contact1:many | Fully supported | |
| Company | Account1:1 | Fully supported | |
| Deal | Deal (Opportunity)1:1 | Fully supported | |
| Pipeline | Deal Stages1:1 | Fully supported | |
| Owner | User (Owner)1:1 | Fully supported | |
| Activity (Call / Email / Meeting) | Task / Event1:1 | Fully supported | |
| Transaction | Custom Module or Deal Line Item1:1 | Fully supported | |
| Listing / Property | Custom Module or Deal Field Set1:1 | Fully supported | |
| Action Plan Template | Blueprint (manual rebuild)1:1 | Fully supported | |
| Attachment / File | Attachments (Zoho CRM)1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Brivity gotchas
No public API forces CSV-based migration scoping
Auto Plans and automated sequences do not transfer
IDX website configuration is non-transferable
Add-on pricing creates unpredictable total cost
GCI and commission data may not survive field mapping
Zoho CRM gotchas
API access requires Professional tier or above
Subform fields do not export cleanly via CSV
API credit consumption is non-linear
Export download links expire in 7 days
Owner (User) assignments require pre-mapped user IDs
Pair-specific challenges
Migration approach
Discovery audit: export Brivia data model
FlitStack AI connects to Brivia via API using scoped read credentials to extract the full data model: all Contact records with lifecycle stages and custom properties, Company records with hierarchy, Deal records with pipeline and stage assignments, Activity history (calls, emails, meetings with timestamps and owners), Transaction records with closing data, and Listing records with property fields. We also export action plan definitions as a structured reference. The output is a data inventory showing record counts per object, custom field names and types, and any records with missing required fields that need pre-migration cleanup.
Set up Zoho CRM schema before migration
Before data moves, your Zoho admin (or our team using Zoho's Settings > Fields API) creates the custom fields and custom modules required for real estate data. This includes Lifecycle_Stage__c pick-list on Contact and Lead, Priority__c pick-list on Deal, Source_System_ID__c text fields on all objects, a Real Estate Transaction custom module with Closing_Date__c, Transaction_Type__c, and Commission_Split__c, and a Real Estate Listing custom module with Property_Address__c, MLS_Number__c, Beds__c, Baths__c, and Square_Footage__c. We deliver a Zoho schema setup checklist so the environment is ready before field validation runs.
Resolve owners by email match
Brivia owner IDs are resolved by email matching against Zoho CRM user email addresses. FlitStack AI generates a pre-migration owner resolution report listing every Brivia owner and the matched Zoho User (or 'UNMATCHED — assign fallback' if no Zoho user has a matching email). Your team either invites unmatched Brivia users to Zoho CRM first or designates a fallback Zoho user to own those records. No data record lands in Zoho without a resolved OwnerId — this prevents orphaned records that are invisible in Zoho's assignment-based views.
Migrate accounts, then contacts/leads, then deals and custom modules
Zoho CRM requires a foreign-key resolution order: Accounts must exist before Contacts can link via AccountId, and Contacts must exist before Deals can link via ContactId or the Deals' Contact Name lookup. We sequence the migration in three phases — (1) Accounts from Brivia Companies, (2) Contacts and Leads from Brivia Contacts split by lifecycle stage, with primary company assignment resolved per account, and (3) Deals with stage mapping and owner resolution, plus the Real Estate Transaction and Listing custom modules linked to their parent Deals. All activity history migrates as Tasks and Events after parent records are committed.
Run sample migration with field-level diff
A representative slice migrates first — typically 200–500 records spanning contacts across lifecycle stages, accounts with hierarchy, deals from different pipeline stages, and a sample of activities. We generate a field-level diff comparing source values against Zoho destination values so you can verify lifecycle stage mapping, pipeline-to-stage pick-list mapping, owner resolution, and real estate transaction linkage before the full run commits. You approve the diff before we proceed to the full migration.
Full migration with delta-pickup cutover window
The full migration runs against your live Zoho CRM environment using Zoho Bulk Write API with per-edition rate limiting. A delta-pickup window (typically 24–48 hours) captures any Brivia records created or modified during the migration cutover window so Zoho reflects Brivia's final state at go-live. Audit logs capture every record written, modified, or skipped. One-click rollback reverts all migration writes if post-run reconciliation identifies data integrity issues. After go-live, your team uploads any Brivia file attachments to Zoho CRM Attachments manually or via our file re-upload utility.
Platform deep dives
Brivity
Source
Strengths
Weaknesses
Zoho CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. All 8 core objects map 1:1 between Brivity and Zoho CRM.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Brivity and Zoho CRM.
Object compatibility
All 8 core objects map 1:1 between Brivity and Zoho CRM.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Brivity: Not publicly documented.
Data volume sensitivity
Brivity doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
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