CRM migration

Migrate from Pawa to Microsoft Dynamics 365 Sales

Field-level mapping, validation, and rollback between Pawa and Microsoft Dynamics 365 Sales . We move data and schema; workflows are rebuilt natively in Microsoft Dynamics 365 Sales .

Pawa logo

Pawa

Source

Microsoft Dynamics 365 Sales

Destination

Microsoft Dynamics 365 Sales  logo

Compatibility

75%

6 of 8

objects map 1:1 between Pawa and Microsoft Dynamics 365 Sales .

Complexity

CModerate

Timeline

3-5 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from Pawa to Microsoft Microsoft Dynamics 365 Sales is a structural migration from a lightweight mobile-first field CRM to an enterprise-grade sales platform. Pawa stores customer data as Contacts and Companies with basic pipeline stages; Microsoft Dynamics 365 Sales uses an Account-and-Contact model with Opportunities, Lead entities, configurable sales processes, and a Dataverse-backed data layer. Because Pawa does not publish a bulk export endpoint, we enumerate available API endpoints during scoping and validate the schema against a live connection before committing to a migration scope. Custom fields discovered on Pawa Contacts and Companies are mapped to typed Dynamics 365 fields before import. We do not migrate workflows, automations, or file attachments (Pawa's API does not expose attachments); we deliver a written inventory of any Pawa automation requiring rebuild in Microsoft Dynamics 365 Sales .

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Pawa logo

Pawa

What's pushing teams away

  • Limited public documentation and API transparency make it difficult for technical teams to evaluate the platform's data export capabilities before committing.
  • The platform appears to be better optimized for Android devices, leading Apple users to feel underserved and to seek alternatives with consistent cross-platform support.
  • Small review volume on G2 (only 2 reviews) makes it hard for prospective buyers to assess long-term reliability and support quality, prompting some to choose more established CRMs.

Choosing

Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales

What's pulling them in

  • Deep Microsoft 365, Teams, and Outlook integration makes Microsoft Dynamics 365 Sales a natural fit for Microsoft-first organizations already invested in that ecosystem
  • Sales Enterprise and Premium tiers offer unlimited custom tables and advanced AI-driven forecasting and predictive analytics not available in lower tiers
  • Professional tier pricing at $65 per user per month offers a lower entry cost than Salesforce for SMB teams with straightforward CRM needs
  • Flexible customization options allow businesses to build bespoke apps, tailor forms and views, and integrate with other Dynamics 365 modules
  • Microsoft Copilot AI tools are embedded directly into the sales workflow on Enterprise and Premium, automating routine tasks and providing deal intelligence

Object mapping

How Pawa objects map to Microsoft Dynamics 365 Sales

Each row shows how a Pawa object lands in Microsoft Dynamics 365 Sales , including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Pawa

Contact

maps to

Microsoft Dynamics 365 Sales

Contact

1:1
Fully supported

Pawa Contact records (name, phone, email, and any custom fields) map directly to Dynamics 365 Contact. We map Pawa's standard name fields to Dynamics 365 firstname and lastname, and email to emailaddress1. Custom fields discovered during API enumeration are created as typed fields in the destination schema before import. Active Pawa Contacts are migrated; inactive contacts are flagged for explicit customer decision before inclusion.

Pawa

Company

maps to

Microsoft Dynamics 365 Sales

Account

1:1
Fully supported

Pawa Company records (name, address, linked contacts) map to Dynamics 365 Account. We preserve the Company-to-Contact relationship by resolving Pawa's company_id on each Contact record and writing it as the parentcustomerid Account lookup in Dynamics 365. The Account must be created before its child Contacts to satisfy the required lookup; we sequence the migration accordingly.

Pawa

Deal

maps to

Microsoft Dynamics 365 Sales

Opportunity

1:1
Fully supported

Pawa Deals with value, stage, and linked contacts map to Dynamics 365 Opportunity. The Pawa dealstage name maps to a Dynamics 365 StageName value, which we configure as part of a Sales Process before migration. Deal-to-Contact linkage resolves through cross-referencing Pawa contact IDs against the exported Contact set and writing the resolved ContactId on the Opportunity's customerid field.

Pawa

Pipeline Stages

maps to

Microsoft Dynamics 365 Sales

Sales Process + Stage

lossy
Mapping required

Pawa pipeline stages are mapped to Microsoft Dynamics 365 Sales Process stages with probability percentages. If Pawa uses custom stage labels, we create a stage mapping table during discovery and apply it at import. Microsoft Dynamics 365 Sales processes are configurable per Record Type, allowing different stage sets per line of business.

Pawa

Custom Fields

maps to

Microsoft Dynamics 365 Sales

Custom Fields

lossy
Mapping required

Pawa custom fields on Contacts and Companies are discovered via API at scoping time. We create corresponding custom fields in Dynamics 365 before import using the appropriate field type (text, number, picklist, datetime, etc.). Custom fields that have no direct Dynamics 365 equivalent are flagged for explicit customer review and mapped to a text field with the original value preserved.

Pawa

Tag

maps to

Microsoft Dynamics 365 Sales

Note (Text)

1:1
Fully supported

Pawa Tags stored as flat string arrays on records migrate to Dynamics 365 Note records linked to the parent Contact, Account, or Opportunity via ContentDocumentLink. Tags used for simple labeling migrate to a single text field on the record if the customer prefers; the customer selects the strategy during scoping.

Pawa

Owner

maps to

Microsoft Dynamics 365 Sales

User

1:1
Fully supported

Pawa User records (name, email, role) are exported and matched by email against the destination Dynamics 365 org's User table. Any Pawa Owner without a matching Dynamics 365 User is placed in a reconciliation queue; the customer's admin provisions missing Users before the record import phase begins. Owner resolution must complete before Opportunities and Contacts are written.

Pawa

Attachments

maps to

Microsoft Dynamics 365 Sales

Not migrated

1:1
Not supported

Pawa's API does not expose file attachments. We exclude attachments from the migration scope and from the record count used for timeline and pricing estimates. We provide the customer with a list of attachment-bearing records so they can manually download and re-upload files to the destination system post-migration. This is documented in the migration plan before scoping begins.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Pawa logo

Pawa gotchas

High

No publicly documented bulk data export endpoint

High

Attachment files are not exposed via API

Medium

Small review sample limits platform reliability assessment

Low

Android preference may affect iOS user experience post-migration

Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales gotchas

High

Professional tier 15-table custom table limit blocks migrations

High

October 2024 pricing increase applies at renewal for all customers

Medium

Custom fields must be created in the UI before API writes

Medium

Power Platform request limits apply to bulk migrations

Medium

Activity records orphaned to inactive owners fail silently

Pair-specific challenges

  • Pawa has no publicly documented bulk export endpoint

    Pawa does not publish a bulk export or batch API endpoint in its available documentation. During scoping, we request API credentials and enumerate the actual available endpoints by querying the live environment. If a full data export is not accessible via API and the customer must use manual CSV or report export, we validate the resulting dataset against the live schema before building the field map. This step adds one to two days to the discovery phase and may affect the migration timeline if the manual export is large.

  • Dynamics 365 service protection limits constrain write throughput

    Microsoft Dynamics 365 enforces service protection API limits (6,000 requests per 5 minutes per user for the Dataverse Web API, with higher allocations for application users). We handle these limits with exponential backoff on 429 responses, batch chunking, and where applicable, the Dynamics 365 Bulk API for high-volume record sets. Without explicit rate-limit handling, import jobs fail mid-run and require restart from the last successful batch, extending timelines and risking duplicate record creation.

  • Dynamics 365 field requirements can block Contact and Account imports

    Dynamics 365 enforces required fields, picklist whitelists, and lookup constraints that Pawa does not model. For example, Account requires a name and may require an address format; Contact requires a parent Account lookup if the org enforces Business Rules to that effect. We configure the Dynamics 365 schema, create any required custom fields, and work with the customer's admin to relax validation rules during the import window, then restore them post-migration. Migrations that skip this step see 10-25 percent record rejection on first attempt.

  • Dynamics 365 pricing represents a significant ongoing cost increase

    Pawa appears to operate at no or minimal licensing cost, while Microsoft Dynamics 365 Sales Professional starts at $65 per user per month. For a 15-user sales team, that is $975 per month or approximately $11,700 per year in addition to the migration fee. We present this cost delta transparently during the discovery call. Organizations that migrate to Dynamics 365 without factoring in the licensing delta risk budget surprises post-migration that outweigh the migration investment.

Migration approach

Six steps for a successful Pawa to Microsoft Dynamics 365 Sales data migration

  1. Discovery and Pawa API enumeration

    We request Pawa API credentials and enumerate the live endpoints to validate which objects (Contacts, Companies, Deals, Users, Tags) are accessible and what custom fields exist on each. We export record counts per object and identify any Pawa-specific field types that require transformation at the destination. If a bulk export endpoint is not available, we work with the customer to extract data via any available CSV or report feature and validate the export against the live schema. The discovery output is a written migration scope document covering record counts, schema gaps, and a preliminary field map.

  2. Dynamics 365 schema preparation

    We configure the destination Dynamics 365 environment before any records are written. This includes creating custom fields discovered from Pawa (with correct field types matching Dynamics 365's Dataverse schema), setting up picklist values for any Pawa enumerated fields, and working with the customer's admin to ensure the migration user has the required Dataverse roles and permissions. If the customer uses a Sandbox environment, we deploy schema changes there first for validation.

  3. Record dependency mapping and sequencing

    We identify the dependency order for all migrating objects. Accounts (from Pawa Companies) must be written before Contacts because Contact requires a parentcustomerid lookup to Account. Owner resolution against Dynamics 365 Users must complete before Opportunities are imported because Opportunity requires an OwnerId. We build a sequencing plan and run a small test import (50-100 records per object) into the Sandbox to validate the dependency chain before the production migration begins.

  4. Production migration with rate-limit handling

    We run the production migration in the sequenced order: Accounts, Contacts, Deals (as Opportunities), Tags (as Notes), and Users (as User reconciliation). The Dynamics 365 Dataverse Web API handles writes with exponential backoff on 429 responses and batch chunking for sets exceeding 100 records. The migration user has application-user privileges to maximize per-license API allocation. Each phase emits a row-count reconciliation report showing records written, rejected, and pending before the next phase begins.

  5. Cutover, validation, and automation inventory delivery

    We freeze Pawa writes during the cutover window, run a final delta import of any records modified since the last extraction, then mark Dynamics 365 as the system of record. We validate a statistical sample of migrated records against the source and deliver the reconciliation report to the customer. We do not rebuild Pawa automations or workflows inside the migration scope; instead, we deliver a written inventory of each Pawa automation (name, trigger, actions) with a Microsoft Dynamics 365 Sales equivalent recommendation for the customer's admin or a Dynamics 365 partner to implement post-migration.

  6. Attachment handoff and post-migration support

    We provide the customer with a structured list of all attachment-bearing records in Pawa before migration, noting the record type, record ID, and attachment filename. The customer downloads and re-uploads files to Dynamics 365 manually or via a separate file migration tool. We remain available for a one-week hypercare window following go-live to resolve any data quality issues raised by the customer's team during the first business week in Microsoft Dynamics 365 Sales .

Platform deep dives

Context on both ends of the pair

Pawa logo

Pawa

Source

Strengths

  • Works reliably in low-connectivity and offline environments for field data collection.
  • Cross-device compatibility across Android, tablets, and mobile phones.
  • Straightforward mobile interface suitable for non-technical field users.

Weaknesses

  • Very limited public API documentation and low review volume hinder technical evaluation.
  • Appears to favour Android over iOS, creating an inconsistent experience for mixed-device teams.
  • No publicly documented bulk export mechanism, which complicates large-scale migrations.
Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales

Destination

Strengths

  • Native integration with Microsoft 365, Teams, Outlook, and SharePoint for unified productivity workflow
  • Unlimited custom tables and complex workflows on Enterprise tier enable deep customization for complex sales processes
  • AI-driven predictive analytics and deal intelligence on Enterprise and Premium tiers help sales teams prioritize pipeline
  • Dataverse unified data layer provides a consistent API and data model across all Dynamics 365 and Power Platform apps
  • Strong security model with Field-Level Security and Record Ownership rules for governance-conscious enterprises

Weaknesses

  • Sales Professional tier caps custom tables at 15, creating a migration ceiling for highly customized SMB environments
  • October 2024 pricing increases of $15 per user across all tiers apply to existing customers upon renewal
  • Implementation typically requires costly certified partners, adding 30–50% to total project cost
  • Updates and platform releases can disrupt customizations and plugins, requiring regression testing after each wave
  • Non-Microsoft integrations require additional configuration or middleware, limiting flexibility for heterogeneous tech stacks

Complexity grading

How hard is this migration?

Moderate CRM migration. 4 of 8 objects need a mapping; the rest are 1:1.

C

Overall complexity

Moderate migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Pawa and Microsoft Dynamics 365 Sales .

  • Object compatibility

    C

    4 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Pawa: Not publicly documented.

  • Data volume sensitivity

    B

    Pawa doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Pawa to Microsoft Dynamics 365 Sales migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Pawa to Microsoft Dynamics 365 Sales data migrations

Answers to the questions buyers ask most during Pawa to Microsoft Dynamics 365 Sales migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Migrations under 5,000 total records with no custom objects complete in three to five weeks. Migrations exceeding 15,000 records or involving custom fields on multiple entities, Deal-to-Opportunity re-modeling, and Owner-to-User reconciliation extend to eight to fourteen weeks. The primary variable is whether Pawa's API provides direct access to all required objects or whether manual export fallback is needed, which adds discovery time before migration begins.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Pawa.
Land in Microsoft Dynamics 365 Sales , intact.

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