CRM migration

Migrate from Link app to Microsoft Dynamics 365 Sales

Field-level mapping, validation, and rollback between Link app and Microsoft Dynamics 365 Sales . We move data and schema; workflows are rebuilt natively in Microsoft Dynamics 365 Sales .

Link app logo

Link app

Source

Microsoft Dynamics 365 Sales

Destination

Microsoft Dynamics 365 Sales  logo

Compatibility

100%

10 of 10

objects map 1:1 between Link app and Microsoft Dynamics 365 Sales .

Complexity

BStandard

Timeline

48–72 hours

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Link App is a legal-client communication platform centered on matters, document sharing, and threaded client messaging. Dynamics 365 Sales is a full sales-cycle CRM built on Dataverse with Accounts, Contacts, Leads, Opportunities, Activities, and a rich custom-table model. The two platforms share structural DNA at the contact level but diverge sharply at the record-type, pipeline, and activity-history layers. We map Link App Contacts to Dynamics 365 Contacts, Link App Companies to Dynamics 365 Accounts, Link App Matters to a custom Matters table or to Opportunities by case type, and Link App Messages/Documents to Dynamics 365 Activities and Notes respectively. Owner resolution runs by email match against Dynamics 365 users. Workflows, automation rules, and communication templates in Link App do not migrate — we export their definitions as a rebuild reference for your Dynamics 365 admin. Migration uses the Dynamics 365 Web API and Bulk API, respecting Dataverse request allocation limits. Delta-pickup captures any Link App records modified during the cutover window.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Link app logo

Link app

What's pushing teams away

  • Firms outgrow the flat data model as they add practice areas, billing, or matter-specific custom fields that The Link App does not support.
  • Integration gaps with accounting software, document management systems, or court e-filing tools create duplicate entry and workflow friction.
  • Pricing is per-lawyer or per-seat and becomes expensive as the firm grows, especially if administrative staff also need access.
  • The platform is UK-focused with limited support for non-UK jurisdictions, making it unsuitable for international or multi-office firms.
  • When a firm adopts a full practice management system like Clio or LEAP, The Link App becomes redundant and the firm consolidates onto one platform.

Choosing

Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales

What's pulling them in

  • Deep Microsoft 365, Teams, and Outlook integration makes Microsoft Dynamics 365 Sales a natural fit for Microsoft-first organizations already invested in that ecosystem
  • Sales Enterprise and Premium tiers offer unlimited custom tables and advanced AI-driven forecasting and predictive analytics not available in lower tiers
  • Professional tier pricing at $65 per user per month offers a lower entry cost than Salesforce for SMB teams with straightforward CRM needs
  • Flexible customization options allow businesses to build bespoke apps, tailor forms and views, and integrate with other Dynamics 365 modules
  • Microsoft Copilot AI tools are embedded directly into the sales workflow on Enterprise and Premium, automating routine tasks and providing deal intelligence

Object mapping

How Link app objects map to Microsoft Dynamics 365 Sales

Each row shows how a Link app object lands in Microsoft Dynamics 365 Sales , including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Link app

Contact (Client)

maps to

Microsoft Dynamics 365 Sales

Contact

1:1
Fully supported

Link App Client records map directly to Dynamics 365 Contacts. The Contact's primary Account (Law Firm) resolves by email domain match to the corresponding Dynamics 365 Account record. Clients without a firm affiliation land as Contacts with no AccountId and are flagged for manual review.

Link app

Company (Law Firm / Client Organization)

maps to

Microsoft Dynamics 365 Sales

Account

1:1
Fully supported

Link App law firm and client organization records map to Dynamics 365 Accounts with comprehensive field preservation. The Account's physical address, industry classification (Legal Services), and employee count transfer directly as standard Dynamics 365 fields. Parent-account hierarchies in Link App map to the Account.ParentId field to maintain organizational structure in the target CRM.

Link app

Matter

maps to

Microsoft Dynamics 365 Sales

Custom Table: Matter__c (or Opportunity by type)

1:1
Fully supported

Link App Matters have no direct Dynamics 365 equivalent. We create a custom Matter__c Dataverse table linked to the Account (client firm) and Contact (responsible attorney). Matter fields (type, status, open date, close date, billing arrangement) map to custom columns on the Matter__c table. If the firm uses a deal-centric view, Matters can alternatively map to Opportunities with a Matter_Type__c custom field.

Link app

Message (Client Communication Thread)

maps to

Microsoft Dynamics 365 Sales

Activity (Email or Phone Call)

1:1
Fully supported

Link App message threads are flattened into Dynamics 365 Activities. Each message in a thread becomes a separate Task (for non-email messages) or an Email activity with the original sent-at timestamp and participant list preserved. Thread context is maintained by linking all activities to the same Matter__c record. Attachments on messages re-upload as Note attachments.

Link app

Document (File Attachment)

maps to

Microsoft Dynamics 365 Sales

Note (Annotation)

1:1
Fully supported

Link App documents and file uploads migrate as Dynamics 365 Notes (annotations) attached to the parent Contact, Account, or Matter__c record matching the Link App context. File size limits follow Dataverse constraints. We re-upload documents to SharePoint if your Dynamics 365 environment uses SharePoint integration.

Link app

Attorney / Staff User

maps to

Microsoft Dynamics 365 Sales

SystemUser

1:1
Fully supported

Link App user accounts resolve to Dynamics 365 users by email address match. The Link App user role (Attorney, Paralegal, Admin) maps to a corresponding Dynamics 365 Security Role assigned by your admin. Unmatched users are flagged and can be invited to Dynamics 365 before the migration runs.

Link app

Matter Status (Open, Pending, Closed)

maps to

Microsoft Dynamics 365 Sales

Matter__c.Status__c (Custom Picklist)

1:1
Fully supported

Link App matter status values map to a custom pick-list on the Matter__c table. Each value translates by name (Open → Open, Pending → Pending Review, Closed → Closed Won/Lost). Status-change timestamps are preserved as custom datetime fields on the Matter__c record.

Link app

Custom Field (Legal-specific)

maps to

Microsoft Dynamics 365 Sales

Custom Column on Target Table

1:1
Fully supported

Link App custom fields (e.g., Court_District__c, Billing_Arrangement__c, Referred_By__c) are read from the Link App schema export and created as matching Dataverse columns on the appropriate table. Field type is inferred from the data (text, picklist, date, number) and validated against Dynamics 365 column-type constraints.

Link app

Billing / Invoice Record

maps to

Microsoft Dynamics 365 Sales

Custom Table: Billing__c (or Opportunity Product)

1:1
Fully supported

Link App billing and invoice records have no direct Dynamics 365 Sales equivalent — Dynamics 365 Sales is a CRM, not a billing system. We preserve billing records as a custom Billing__c table linked to Matter__c and Contact for reference. If the firm uses Dynamics 365 Business Central for accounting, we surface the mapping for ERP integration.

Link app

Tag / Label (e.g., Practice Area)

maps to

Microsoft Dynamics 365 Sales

Custom Picklist on Matter__c or Contact

1:1
Fully supported

Link App tags that categorize matters across practice areas such as Family Law, Litigation, Corporate, and Immigration migrate as a custom Practice_Area__c pick-list on the Matter__c table. Contact-level tags and classifications map to a custom Contact_Type__c pick-list on the Contact record. We deduplicate tag values during migration to prevent redundant pick-list options in the target system.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Link app logo

Link app gotchas

High

No public API for automated bulk export

Medium

Document binaries may require separate file-level extraction

Medium

Case feed chronology does not map directly to standard CRM activity models

Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales gotchas

High

Professional tier 15-table custom table limit blocks migrations

High

October 2024 pricing increase applies at renewal for all customers

Medium

Custom fields must be created in the UI before API writes

Medium

Power Platform request limits apply to bulk migrations

Medium

Activity records orphaned to inactive owners fail silently

Pair-specific challenges

  • Link App has no native Lead object — pre-contact records route to Contacts

    Link App tracks only clients and matters; it does not have a pre-contact lead stage. Dynamics 365 Sales splits the buyer journey into Lead and Contact objects. Pre-contact records from Link App (if any exist as unsent-contact records) land as Contacts. The distinction matters for reporting: Leads without a Contact convert through a qualification process that creates an Opportunity, while Contacts can directly associate to Opportunities. We flag any Link App records that lack email addresses so your team decides whether to create them as Leads or Contacts in Dynamics 365.

  • Matter-to-Opportunity mapping requires a custom table or schema decision before migration

    Link App Matters are legal cases; Dynamics 365 Opportunities are sales deals. The two objects carry fundamentally different semantics. We create a custom Matter__c Dataverse table linked to Accounts and Contacts, preserving all Link App matter fields as custom columns. However, if your firm wants matter progress to appear in Dynamics 365 Sales pipelines, Matters must map to Opportunities — requiring you to define how legal matter stages (Opened, Discovery, Deposition, Trial, Closed) translate into Dynamics 365 Sales Process stages (Qualification, Needs Analysis, Proposal, Negotiation, Closed Won/Lost). This mapping decision must be made before migration validation begins.

  • Message threads lose conversation context when flattened into Activities

    Link App stores communication as threaded message objects with a parent-child relationship (reply-to references). Dynamics 365 Activities are flat — each email or task stands alone. We handle this by linking every Activity to the same Matter__c record and preserving the sent_at timestamp to allow chronological reconstruction. However, the reply-chain structure (who replied to whom inline) is lost in the migration. If conversation threading is critical for compliance, we recommend exporting Link App messages as a PDF archive and attaching it to the Matter__c record as a reference document.

  • Dynamics 365 API request limits can throttle large bulk migrations

    Dynamics 365 Sales (Dataverse) enforces request allocations per user per app per 24 hours, plus concurrent request limits. Link App migrations with over 50,000 records can exhaust these allocations during the migration run, causing HTTP 429 responses. FlitStack AI implements exponential backoff and respects Retry-After headers, but large migrations may require batch scheduling (migrating records in waves) to stay within allocation limits. We surface this in the migration plan and adjust pacing accordingly.

  • Custom fields require Dataverse column creation before data lands

    Link App custom fields (Court_District, Billing_Arrangement, etc.) have no pre-existing Dataverse columns. We create these as custom columns on the appropriate table (Contact, Account, or Matter__c) before the migration run starts. If your Dynamics 365 Sales Professional license is in use, the 15-table cap applies — we verify table count during discovery and flag if the Matter__c custom table would exceed this limit, recommending a Sales Enterprise upgrade or a simplified mapping approach.

Migration approach

Six steps for a successful Link app to Microsoft Dynamics 365 Sales data migration

  1. Discover Link App schema and export configuration

    We connect to your Link App instance using scoped read access (no write permissions required) and extract the full object schema — all standard and custom fields, relationship definitions, and user list. We also export a representative sample of records (100–500 across Contacts, Companies, Matters, Messages, Documents) to validate data shapes before committing to a full run. This step produces a Link App field inventory that becomes the basis for the mapping specification.

  2. Design Dynamics 365 schema and mapping specification

    Based on the Link App field inventory, we design the Dynamics 365 target schema: custom Matter__c table with all custom columns, field-type validation, and pick-list option sets. We produce a written mapping specification document that lists every source field, its target column, mapping type (direct, value-mapping, custom_field_required), and any transformation notes. Your Dynamics 365 admin reviews and approves the specification before we create any columns in your environment.

  3. Create Dataverse custom columns and validate relationships

    We create the custom columns and tables in your Dynamics 365 Sales environment using the Dataverse Web API. If you use Sales Professional, we verify the 15-table limit is not exceeded. We also create any required N:1 lookup relationships (Matter__c to Account, Matter__c to Contact) and validate that pick-list values exist for every value-mapped field. This step runs in a sandbox or non-production environment first if one is available.

  4. Run sample migration with field-level diff

    A representative slice of Link App records (typically 200–500 spanning all object types) migrates to Dynamics 365 Sales. We generate a field-level diff comparing source values against destination values for every mapped field. You review the diff and approve the mapping before the full run. Any field that fails validation (truncated values, failed lookups, missing pick-list matches) is corrected in the mapping specification before proceeding.

  5. Execute full migration with delta-pickup window

    The full Link App dataset migrates to Dynamics 365 Sales using the approved mapping. A delta-pickup window (24–48 hours) runs concurrently — any Link App records created or modified during the migration cutover are captured and applied to Dynamics 365. Owner resolution by email match is applied throughout; records without a matched user are flagged in the audit log. After migration, we run a reconciliation report comparing record counts and field-population rates against the Link App source.

Platform deep dives

Context on both ends of the pair

Link app logo

Link app

Source

Strengths

  • Purpose-built for lawyer-client communication with a clean, chronological case feed.
  • Web and mobile app gives clients a dedicated portal without needing to check email.
  • Secure document sharing replaces ad-hoc file transfer methods with an auditable record.
  • UK-hosted infrastructure appeals to firms with UK data sovereignty requirements.
  • Simple onboarding for firms that only need client communication, not full practice management.

Weaknesses

  • No publicly documented API or bulk data export mechanism, complicating self-service migration.
  • Flat data model does not support custom fields, matter types, or structured billing records.
  • Limited integration ecosystem compared to established legal practice management platforms.
  • UK-centric positioning limits appeal and functionality for non-UK legal practices.
  • Firms needing billing, time tracking, or court e-filing must use the platform alongside separate tools.
Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales

Destination

Strengths

  • Native integration with Microsoft 365, Teams, Outlook, and SharePoint for unified productivity workflow
  • Unlimited custom tables and complex workflows on Enterprise tier enable deep customization for complex sales processes
  • AI-driven predictive analytics and deal intelligence on Enterprise and Premium tiers help sales teams prioritize pipeline
  • Dataverse unified data layer provides a consistent API and data model across all Dynamics 365 and Power Platform apps
  • Strong security model with Field-Level Security and Record Ownership rules for governance-conscious enterprises

Weaknesses

  • Sales Professional tier caps custom tables at 15, creating a migration ceiling for highly customized SMB environments
  • October 2024 pricing increases of $15 per user across all tiers apply to existing customers upon renewal
  • Implementation typically requires costly certified partners, adding 30–50% to total project cost
  • Updates and platform releases can disrupt customizations and plugins, requiring regression testing after each wave
  • Non-Microsoft integrations require additional configuration or middleware, limiting flexibility for heterogeneous tech stacks

Complexity grading

How hard is this migration?

Standard CRM migration. All 8 core objects map 1:1 between Link app and Microsoft Dynamics 365 Sales .

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Link app and Microsoft Dynamics 365 Sales .

  • Object compatibility

    A

    All 8 core objects map 1:1 between Link app and Microsoft Dynamics 365 Sales .

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Link app: Not publicly documented..

  • Data volume sensitivity

    B

    Link app doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Link app to Microsoft Dynamics 365 Sales migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Link app to Microsoft Dynamics 365 Sales data migrations

Answers to the questions buyers ask most during Link app to Microsoft Dynamics 365 Sales migration scoping. Not seeing yours? Book a call.

Can't find your answer?

Walk through your Link app to Microsoft Dynamics 365 Sales migration with a real engineer — 30 minutes, free, written quote within 24 hours.

Book a free 30 minute consultation

Most Link App to Dynamics 365 Sales migrations complete in 48–72 hours for under 25,000 total records. Larger setups with 250,000+ records or multiple custom tables extend to 5–10 days. The longest step is schema design and Dataverse column creation — the migration engine itself runs faster than typical API-based tools because we use the Bulk API for batched inserts and respect Dataverse request allocation limits with intelligent pacing.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Link app.
Land in Microsoft Dynamics 365 Sales , intact.

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