CRM migration
Field-level mapping, validation, and rollback between Link app and HighLevel. We move data and schema; workflows are rebuilt natively in HighLevel.
Link app
Source
HighLevel
Destination
Compatibility
10 of 10
objects map 1:1 between Link app and HighLevel.
Complexity
BStandard
Timeline
48–72 hours
Overview
Link App organizes client communications, document exchanges, case threads, and contacts for law firms and professional services teams. Its data model centers on contacts with threaded conversations, document attachments, case assignments, and firm-specific custom properties. HighLevel structures CRM data around Contacts, Companies, Opportunities, and Custom Objects with tag-based segmentation, pipeline stages, and workflow triggers. The migration carries all standard contact and company records, conversation metadata (as notes or custom fields), document references (as attachment links), and any custom properties into their HighLevel equivalents. We surface the non-migratable elements — communication templates, automated routing rules, and billing integration — for manual rebuild in HighLevel's Workflows and Settings modules. The migration runs via HighLevel's Bulk Contacts API with CSV preparation from Link App's export, followed by delta-pickup for any records modified during cutover. Throughout the process, we maintain field-level traceability so your team can verify that every data point landed correctly and audit the transformation logic if needed.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Link app object lands in HighLevel, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Link app
Contact / Client
HighLevel
Contact
1:1Link App client records map directly to HighLevel Contacts. Each contact inherits the original email, phone, name, and address fields. Conversation history is stored as Notes or custom text fields — we preserve timestamps and participant context from the source thread metadata.
Link app
Company / Firm
HighLevel
Company
1:1Link App firm or company records map to HighLevel Companies. Company name, domain, address, and industry fields map directly. Multi-office firms with parent-child relationships are preserved using HighLevel's Company hierarchy fields. If a firm has multiple office locations represented as separate records in Link App, these can be consolidated into a single Company with address variations stored in custom fields.
Link app
Case / Matter
HighLevel
Custom Object
1:1Link App case or matter records have no native HighLevel equivalent — we create a Custom Object (e.g., Case_Matter__c) to store case number, status, assigned attorney, open date, and close date. Case-to-contact associations use a lookup relationship field on the custom object.
Link app
Conversation Thread
HighLevel
Note / Custom Field
1:1Link App conversation threads are transformed into HighLevel Notes attached to the relevant Contact record. Thread metadata (participant count, message count, date range) is stored as custom fields on the note for reference. Native threaded view is not available in HighLevel — this is a structural difference disclosed in the migration plan.
Link app
Document Reference
HighLevel
Attachment / Custom Field
1:1Link App document attachments are re-uploaded to HighLevel as file attachments on the associated Contact, Company, or Case record. File size limits (25MB per attachment in HighLevel) apply — large files are flagged before migration. Document-to-thread associations are preserved as note comments on the attachment.
Link app
Custom Field (Case Property)
HighLevel
Custom Field on Custom Object
1:1Link App custom fields on cases (e.g., case type, court jurisdiction, billing rate) map to custom fields on the Case_Matter__c custom object. Field types (text, picklist, date, number) are matched to HighLevel equivalents. Complex picklist values require value-by-value mapping if the destination picklist is pre-populated.
Link app
User / Staff
HighLevel
User
1:1Link App staff or attorney records map to HighLevel Users. Owner assignments on contacts, companies, and cases are resolved by email match against HighLevel user accounts. Unmatched owners are flagged before migration — your team either creates the user in HighLevel first or reassigns records to a fallback owner.
Link app
Tag / Label
HighLevel
Tag
1:1Link App labels or tags applied to contacts or cases migrate as HighLevel Tags. Tags are preserved as-is for segmentation and workflow triggering. HighLevel tags support dynamic filtering but not hierarchical nesting — flat tag structures from Link App transfer without transformation.
Link app
Billing / Invoice Reference
HighLevel
Custom Field / Note
1:1Link App invoice or billing records do not map to native HighLevel objects — HighLevel lacks a native billing or invoicing module. We preserve invoice references as custom fields on the Case record and invoice metadata as notes for accounting reconciliation. Billing workflows must be rebuilt using HighLevel's Workflow Builder or a third-party accounting integration.
Link app
Activity Log / Audit Trail
HighLevel
Task / Note
1:1Link App activity logs (status changes, document views, message timestamps) migrate as HighLevel Tasks or Notes attached to the relevant record. Original activity timestamps are preserved. Audit trail for compliance purposes is maintained as a chronological note series. For records with extensive activity histories, we batch the notes to maintain readability while preserving all entries.
| Link app | HighLevel | Compatibility | |
|---|---|---|---|
| Contact / Client | Contact1:1 | Fully supported | |
| Company / Firm | Company1:1 | Fully supported | |
| Case / Matter | Custom Object1:1 | Fully supported | |
| Conversation Thread | Note / Custom Field1:1 | Fully supported | |
| Document Reference | Attachment / Custom Field1:1 | Fully supported | |
| Custom Field (Case Property) | Custom Field on Custom Object1:1 | Fully supported | |
| User / Staff | User1:1 | Fully supported | |
| Tag / Label | Tag1:1 | Fully supported | |
| Billing / Invoice Reference | Custom Field / Note1:1 | Fully supported | |
| Activity Log / Audit Trail | Task / Note1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Link app gotchas
No public API for automated bulk export
Document binaries may require separate file-level extraction
Case feed chronology does not map directly to standard CRM activity models
HighLevel gotchas
Sub-account architecture creates isolated data silos per client
Usage-based telecom and AI costs are not in the subscription price
Workflows have no native equivalent in most destination CRMs
API rate limits cap bulk migration throughput at 100 requests per 10 seconds per sub-account
White-label configuration and branding assets do not export via API
Pair-specific challenges
Migration approach
Audit Link App export and design HighLevel schema
Before any data moves, we analyze your Link App data export to identify all contact fields, custom case properties, document references, user accounts, and tag structures. We then deliver a HighLevel schema specification: custom object definition for Case_Matter__c, custom field list with types and picklist values, and relationship diagram for case-to-contact lookups. Your HighLevel admin creates the custom object and fields using this specification. No data migration runs until the destination schema is confirmed complete.
Resolve users and owners by email
Link App staff accounts are matched against HighLevel users by email address. We generate an unmatched-owner report listing any Link App user without a corresponding HighLevel account. Your team creates the missing HighLevel users or designates a fallback owner before migration. No record lands in HighLevel without a valid OwnerId — this prevents orphaned records and ensures assignment rules fire correctly in post-migration workflows.
Run sample migration with field-level diff
A representative slice of records migrates first — typically 100–500 records covering contacts, companies, cases, and conversation threads. We generate a field-level diff comparing source values against destination field values so you can verify case status mapping, custom field population, document linking, and thread reconstruction. You approve the sample before the full run commits. Any mapping adjustments are made before the bulk migration executes.
Execute full migration with delta pickup
All records migrate in dependency order: Companies first, then Contacts with company lookups resolved, then Case_Matter__c custom object records with contact and owner lookups, then document attachments, then conversation Notes. A delta-pickup window (typically 24–48 hours) captures any records created or modified in Link App during the cutover period. Audit logs record every operation — source ID, destination ID, field values, timestamps. One-click rollback is available if reconciliation identifies unexpected gaps.
Validate record counts, field accuracy, and relationship integrity
Post-migration validation checks compare record counts between Link App source and HighLevel destination for each object type. We verify custom field values match source, case-to-contact lookups are populated, document attachments are linked to the correct records, and thread Notes are chronologically ordered. You receive a validation report with any discrepancies flagged for manual review. The migration is considered complete when record counts match and field accuracy meets the threshold agreed in the sample migration sign-off.
Platform deep dives
Link app
Source
Strengths
Weaknesses
HighLevel
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Link app and HighLevel.
Object compatibility
1 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Link app: Not publicly documented..
Data volume sensitivity
Link app doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
Answers to the questions buyers ask most during Link app to HighLevel migration scoping. Not seeing yours? Book a call.
Walk through your Link app to HighLevel migration with a real engineer — 30 minutes, free, written quote within 24 hours.
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