CRM migration
Field-level mapping, validation, and rollback between Bidtracer and Freshsales. We move data and schema; workflows are rebuilt natively in Freshsales.
Bidtracer
Source
Freshsales
Destination
Compatibility
12 of 12
objects map 1:1 between Bidtracer and Freshsales.
Complexity
CModerate
Timeline
48–72 hours
Overview
Bidtracer is a construction-industry CRM built around bid tracking, estimating tools, and project management for mechanical, electrical, and specialty contractors. Its data model centers on Leads, Contacts, Accounts, Deals, and Activities, with construction-specific fields for bid values, trade categories, and cost codes stored as custom properties. Bidtracer does not publish a documented public API — migrations rely on file exports generated by Bidtracer support, typically delivered as CSV or ZIP archives. Freshsales is a general SMB CRM with four standard modules: Lead, Contact, Account, and Deal. It supports multiple deal pipelines with Kanban views, Contact Lifecycle Stages, built-in workflows (Growth plan onward), Freddy AI contact scoring (Pro plan), and a REST API with webhook support. Rate limits vary by plan: Growth caps at 1,000 API calls per hour, Pro at 2,000, and Enterprise at 5,000. FlitStack AI sequences the migration in stages: export parsing and field mapping, Freshsales schema setup, then API-based record loading. Construction-specific metadata (bid amounts, trade categories, cost codes) migrates to Freshsales custom fields — no standard equivalent exists. Workflows, automations, and estimating tools do not migrate; those must be rebuilt in Freshsales or evaluated against Freshsales's native workflow builder. Attachments re-upload to Freshsales Files. Owner resolution uses email matching against Freshsales user accounts. A 24–48 hour delta-pickup window captures in-flight Bidtracer records during cutover.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Bidtracer object lands in Freshsales, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Bidtracer
Lead
Freshsales
Lead
1:1Bidtracer leads map directly to Freshsales Lead records. All standard lead fields transfer, including name, email, phone, company, source, and any Bidtracer custom properties. Bidtracer leads without a converted status remain as Freshsales leads; converted leads become Contact + Account + Deal in Freshsales.
Bidtracer
Contact
Freshsales
Contact
1:1Bidtracer contacts map 1:1 to Freshsales Contacts. Freshsales Contact Lifecycle Stage is derived from Bidtracer deal history — contacts with closed-won deals land as 'Customer' in Freshsales, while contacts with only open opportunities remain in earlier lifecycle stages. Bidtracer's primary-company association maps to Freshsales Account lookup on the contact record, preserving the relationship between each contact and their associated company account.
Bidtracer
Account
Freshsales
Account
1:1Bidtracer companies map to Freshsales Accounts. Address fields including street, city, state, and zip code transfer to Freshsales billing address fields. Bidtracer parent-company relationships map to Freshsales Parent Account lookup where present in the export. Multi-location contractors typically have multiple Account records in Freshsales — one per physical location or business entity captured in the Bidtracer export.
Bidtracer
Deal
Freshsales
Deal
1:1Bidtracer bid records map to Freshsales Deals. Deal name, amount, stage, and close date transfer directly. Bidtracer lifecycle stage names (Prospect, Bid Sent, Awarded, Lost) map to Freshsales pipeline stage names via value mapping — the stage label in Bidtracer becomes the matching stage in Freshsales.
Bidtracer
Pipeline
Freshsales
Pipeline
1:1Each Bidtracer pipeline creates a corresponding Freshsales Pipeline. If Bidtracer uses a single default pipeline, a single Freshsales pipeline is created. Pipeline stage order and probability weights map to Freshsales stage configuration. Bidtracer does not expose pipeline objects via its export format — FlitStack derives pipeline structure from deal records.
Bidtracer
Activity (Call / Email / Meeting)
Freshsales
Sales Activity
1:1Bidtracer activity logs (calls, emails, meetings) migrate as Freshsales Sales Activities. Each activity type maps to its corresponding Freshsales activity type. Original timestamps and activity owners transfer — owners resolved by email match to Freshsales users. Meeting duration and location data from Bidtracer map to Freshsales Event start_time, end_time, and location fields.
Bidtracer
Note
Freshsales
Note
1:1Bidtracer notes on contacts, accounts, or deals migrate as Freshsales Notes. The note body text transfers; original create date preserved as a custom field since Freshsales sets CreatedDate at migration time. Notes attached to specific records link to the corresponding migrated record in Freshsales via ID mapping.
Bidtracer
Attachment / File
Freshsales
File
1:1Bidtracer file attachments (proposals, drawings, spec documents) re-upload to Freshsales Files attached to the corresponding record. File names and original upload dates transfer as metadata. Large file attachments may require chunked upload handling — Freshsales file size limits per plan apply.
Bidtracer
User / Owner
Freshsales
User
1:1Bidtracer users and bid owners map to Freshsales CRM users by email address match. Unmatched owners are flagged before migration — teams either invite them to Freshsales or assign records to a fallback owner. Bidtracer user roles and permissions do not transfer; those must be reconfigured in Freshsales Admin Settings.
Bidtracer
Custom Property
Freshsales
Custom Field
1:1Bidtracer custom properties (trade category, cost code, estimating values) require Freshsales custom fields. FlitStack creates the corresponding Freshsales custom fields (text, number, picklist, date) before loading data. Type-aware mapping ensures numeric estimating values land as number fields, not text, enabling Freshsales reporting on custom data.
Bidtracer
Bid-Specific Metadata
Freshsales
Custom Field / Deal Note
1:1Bidtracer bid-specific metadata (subcontractor invite status, plan-room access logs, O&M document links) has no direct Freshsales equivalent. These map to a combination of Freshsales custom fields on the Deal record and note attachments. The migration plan surfaces every bid-specific field for admin review before the full run.
Bidtracer
Product / Service Item
Freshsales
Product
1:1Bidtracer products and service line items in bids may map to Freshsales Products if the Bidtracer export includes a product catalog. If no product list exists in Bidtracer, the line items transfer as text notes on the Deal. Freshsales Product Catalog can be built post-migration from Bidtracer export data.
| Bidtracer | Freshsales | Compatibility | |
|---|---|---|---|
| Lead | Lead1:1 | Fully supported | |
| Contact | Contact1:1 | Fully supported | |
| Account | Account1:1 | Fully supported | |
| Deal | Deal1:1 | Fully supported | |
| Pipeline | Pipeline1:1 | Fully supported | |
| Activity (Call / Email / Meeting) | Sales Activity1:1 | Fully supported | |
| Note | Note1:1 | Fully supported | |
| Attachment / File | File1:1 | Fully supported | |
| User / Owner | User1:1 | Fully supported | |
| Custom Property | Custom Field1:1 | Fully supported | |
| Bid-Specific Metadata | Custom Field / Deal Note1:1 | Fully supported | |
| Product / Service Item | Product1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Bidtracer gotchas
No public REST API for bulk export
ActiveX requirement blocks file downloads on modern browsers
Per-export convenience charge is not disclosed upfront
Start-up and training fees on smaller tiers
Freshsales gotchas
Freddy AI is Pro-tier only despite heavy marketing
Post-migration emails and sequences are disabled
Bot session credits are a one-time 500-session allocation
Phone credits charged per minute with no cap
File storage limits scale with plan tier
Pair-specific challenges
Migration approach
Request and inspect Bidtracer export file
FlitStack initiates a support request to Bidtracer for a full data export covering all modules: Leads, Contacts, Accounts, Deals, Activities, Notes, and any custom properties. Once the CSV or ZIP file is received, FlitStack's engineering team inspects the file structure — column headers, row counts, and any non-standard encodings — to build the field mapping plan. This step establishes the Bidtracer data model for the migration since no public API schema documentation exists. Teams should confirm which Bidtracer modules are active (some contractors use only CRM and Bid Management; others also use Project Management and Service Agreements) so the export includes the right scope.
Map Bidtracer fields to Freshsales schema
FlitStack builds a field-by-field mapping document from the Bidtracer export headers to Freshsales standard and custom fields. Construction-specific custom properties (bid_value, trade_category, cost_code) are flagged for Freshsales custom field creation. Bidtracer lifecycle stages map to Freshsales Contact Lifecycle Stages and Freshsales pipeline stages via value-mapping tables. Owner email addresses from Bidtracer are cross-referenced against Freshsales user list for email-match resolution. The mapping document is shared with the Freshsales admin for custom field setup and pipeline configuration before the migration run begins.
Set up Freshsales schema and pipelines
The Freshsales admin (guided by FlitStack's setup checklist) creates the required custom fields, configures deal pipelines matching Bidtracer's bid lifecycle stages, and sets stage probabilities. If Bidtracer uses multiple pipelines (e.g., one for new construction and one for service work), a corresponding Freshsales pipeline is created for each. FlitStack verifies that all custom field IDs in Freshsales match the mapping plan before data loading starts. This step is completed before any records are loaded to avoid type-mismatch errors during the run.
Run sample migration with field-level diff
A representative sample — typically 100–500 records spanning leads, contacts, accounts, deals, and a sample activity — migrates to Freshsales first. FlitStack generates a field-level diff report showing source values alongside destination values for every mapped field. The team reviews lifecycle stage mapping, pipeline assignment, owner resolution, and custom property values. Any mapping errors are corrected in the transformation logic before the full run commits. The sample run also validates API throttling behavior against the Freshsales plan rate limit, calibrating the load speed for the full migration.
Execute full migration with delta-pickup and rollback plan
The full Bidtracer dataset loads into Freshsales in dependency order: Accounts first (required for Contact and Deal lookups), then Contacts and Leads, then Deals with their stage and owner assignments, then Activities and Notes, then Files. FlitStack monitors API response rates and pauses if the Freshsales rate limit is approached. A delta-pickup window of 24–48 hours after the initial load captures any records modified in Bidtracer during the cutover period. An audit log records every operation; if reconciliation identifies data gaps or mismatches, one-click rollback reverts the Freshsales instance to its pre-migration state for correction and a second run.
Platform deep dives
Bidtracer
Source
Strengths
Weaknesses
Freshsales
Destination
Strengths
Weaknesses
Complexity grading
Moderate CRM migration. 5 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Moderate migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Bidtracer and Freshsales.
Object compatibility
5 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Bidtracer: Not publicly documented.
Data volume sensitivity
Bidtracer doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
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