CRM migration

Migrate from Fireberry to Freshsales

Field-level mapping, validation, and rollback between Fireberry and Freshsales. We move data and schema; workflows are rebuilt natively in Freshsales.

Fireberry logo

Fireberry

Source

Freshsales

Destination

Freshsales logo

Compatibility

78%

7 of 9

objects map 1:1 between Fireberry and Freshsales.

Complexity

BStandard

Timeline

2-3 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from Fireberry to Freshsales is a migration between two mid-market CRMs with different schema philosophies. Fireberry uses a Component-based model where custom fields and objects are user-defined containers that can extend any standard object, requiring explicit schema discovery before export to avoid silent data loss. Freshsales uses a standard CRM data model (Contacts, Accounts, Deals) with a separate Leads module that converts into those three records at migration time. We run schema discovery against the customer's Fireberry instance to enumerate every active Component and custom field, then map those to Freshsales custom fields on the equivalent standard object. Pipeline definitions and stage ordering migrate as Freshsales Sales Processes and stage values. Fireberry workflow automations do not export as reusable definitions; we capture them as structured records and deliver a written rebuild guide for the customer's admin. Activity history migrates via Freshsales CSV import with parent-record lookup resolution against the imported Contacts and Accounts.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Fireberry logo

Fireberry

What's pushing teams away

  • Reporting capabilities are limited and users report frustration with customisation gaps in analytics, especially for multi-dimensional views needed by sales leadership.
  • No native customer portal means self-service for external clients is unavailable, forcing teams to use third-party workarounds for basic client-facing functionality.
  • Learning curve for advanced features is steep — power users praise the depth but non-technical team members struggle with automations, custom fields, and workflows.
  • Price-to-value becomes harder to justify as teams scale — the per-seat model can cost more than competitors once the team exceeds a dozen users, pushing some to alternatives like Zoho CRM or Pipedrive.

Choosing

Freshsales logo

Freshsales

What's pulling them in

  • Lowest barrier to entry among major CRMs — the free tier supports up to 3 users and includes core CRM functionality before committing to per-seat pricing.
  • Built-in chat, email, and phone reduce reliance on third-party integrations for basic sales communication and contact management.
  • Freddy AI contact scoring and deal insights are included on Pro plans at a lower price than comparable HubSpot tiers.
  • Kanban pipeline views across Contacts, Accounts, and Deals provide visual deal management without requiring custom configuration.
  • Integration with the broader Freshworks ecosystem (Freshdesk, Freshchat, Freshservice) reduces tool sprawl for teams already using Freshworks.

Object mapping

How Fireberry objects map to Freshsales

Each row shows how a Fireberry object lands in Freshsales, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Fireberry

Contact

maps to

Freshsales

Contact

1:1
Fully supported

Fireberry Contact records map directly to Freshsales Contact. Standard fields (name, email, phone, address, owner assignment) map to Freshsales Contact fields with the same semantics. Fireberry lifecycle stage data stored as a custom field migrates to a Freshsales custom Contact field for audit and segmentation. Email address is the dedupe key during import.

Fireberry

Company

maps to

Freshsales

Account

1:1
Fully supported

Fireberry Company records map to Freshsales Account. Business details, industry classification, employee count, and address fields migrate to equivalent Freshsales Account fields. The Company-to-Contact relationship is preserved during migration by importing Accounts first and resolving the AccountId reference when Contacts are imported.

Fireberry

Deal

maps to

Freshsales

Deal

1:1
Fully supported

Fireberry Deal records map to Freshsales Deal with standard fields (amount, stage, probability, expected close date, pipeline assignment) migrating directly. Deal stage probability percentages round to Freshsales-allowed values. OwnerId resolves by email match against Freshsales User records during import.

Fireberry

Pipeline

maps to

Freshsales

Sales Process + Record Type

lossy
Fully supported

Fireberry pipelines and their stage definitions are extracted during schema discovery and reconstructed in Freshsales as Sales Processes with corresponding stage values. Each Fireberry pipeline becomes a Freshsales Record Type so that stage values remain scoped per business line. Stages with no associated Deals are flagged for the customer to review before activation.

Fireberry

Activity (calls, meetings, tasks, notes)

maps to

Freshsales

Task, Event, Note

1:1
Fully supported

Fireberry activity records (calls, meetings, tasks, notes) migrate to Freshsales Task or Event based on type. Call activities become Task records with call subtype. Meeting activities become Event records with start and end timestamps. Notes migrate as Freshsales Note records linked via ContentDocumentLink to the parent Contact, Account, or Deal. Activity timestamps and owner assignments are preserved.

Fireberry

Custom Object (Component)

maps to

Freshsales

Custom Object

1:1
Fully supported

Fireberry Components that define custom objects (user-defined record containers) migrate to Freshsales custom objects. The schema discovery step enumerates every active Component before migration so no custom object is missed. We pre-create the destination custom object schema in Freshsales, including all custom fields, before importing data. Components that extend standard objects (custom fields on Contact, Deal) are handled as custom fields on the equivalent Freshsales standard object.

Fireberry

Tag

maps to

Freshsales

Tag or Custom Field

lossy
Fully supported

Fireberry tags on Contacts and Companies export as flat per-record values. Freshsales supports native tags on Contacts and Accounts. We map Fireberry tags to Freshsales native tags where the tag vocabulary is manageable. For large or unstructured tag sets, we map to a Freshsales multi-select picklist custom field. The customer chooses the strategy during scoping.

Fireberry

User / Owner

maps to

Freshsales

User

1:1
Fully supported

Fireberry owner references resolve to Freshsales User records by email match. Any Fireberry Owner without a matching Freshsales User goes to a reconciliation queue for the customer's admin to provision before record import resumes. Inactive Fireberry owner records are preserved as historical data but mapped to a system user or left unassigned pending admin decision.

Fireberry

Attachment reference

maps to

Freshsales

Attachment or URL field

1:1
Fully supported

Fireberry file attachments stored against records export as download references. We preserve attachment URLs as a custom text field on the target record. Any attachments hosted internally by Fireberry require re-upload to Freshsales or a linked file storage system post-migration; we flag these in the migration report for manual handling.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Fireberry logo

Fireberry gotchas

High

Free plan caps at 3 Projects and 100+ Components

Medium

Custom Objects and Components require explicit schema discovery

Medium

Workflow automations do not export as reusable definitions

Low

Billing cycle determines the migration window

Freshsales logo

Freshsales gotchas

Medium

Freddy AI is Pro-tier only despite heavy marketing

High

Post-migration emails and sequences are disabled

Medium

Bot session credits are a one-time 500-session allocation

Medium

Phone credits charged per minute with no cap

Low

File storage limits scale with plan tier

Pair-specific challenges

  • Fireberry Custom Components require explicit schema enumeration before export

    Fireberry's Component system can extend standard objects (Contact, Deal) with fields not visible in a basic data export. If we import only the standard Fireberry fields, custom Component data silently drops. We run a schema-discovery step against the customer's Fireberry instance before generating the migration manifest, listing every active Component and its fields so nothing is missed during the data pull. This step adds one to three days to scoping but is required for data completeness.

  • Fireberry free tier Component cap causes incomplete exports if exceeded

    Fireberry's Personal free tier caps at 100+ Components and 3 Projects. Any customer whose live instance has outgrown this cap will produce incomplete exports because the excess Components are not accessible in the export. We check the customer's current record counts and active Component usage against these limits during scoping. If the customer has exceeded the free tier limits, we recommend upgrading to Small Team (300+ Components) before migration begins so all objects and fields are fully accessible for export.

  • Lead field mapping must be configured in Freshsales before conversion

    Freshsales has a separate Leads module that converts into Contact, Account, and Deal records at migration time. If the customer uses Fireberry Contacts as a mixed queue of qualified and unqualified prospects, we must decide how to route them into Freshsales Leads versus Contacts. Fireberry has no native Lead object; unqualified prospects are stored as Contacts with lifecycle stage. We configure Freshsales Lead field mapping during schema setup so that lifecycle stage data maps correctly to Contact, Account, or Deal fields during conversion and no data is lost.

  • Fireberry workflow definitions do not migrate as reusable code

    Fireberry stores automation rules as configuration (triggers, conditions, actions) that cannot be exported as a file and replayed in Freshsales. Freshsales workflows use a different trigger-action model. We capture each Fireberry workflow definition as a structured text record during migration scoping, then map each trigger-action pair to a Freshsales Workflow equivalent. The customer reviews the translated rules before they are activated. We do not rebuild workflows inside the migration scope.

  • Fireberry Reports and Dashboards cannot be exported as reusable definitions

    Fireberry's reporting views are configuration-dependent and not exportable as reusable report definitions. We migrate the underlying data so that dashboards can be rebuilt in Freshsales using Freshsales' report builder and Freddy AI analytics. We flag the complete list of Fireberry reports and dashboard configurations in the migration inventory document so the customer's admin knows exactly what requires manual rebuild.

Migration approach

Six steps for a successful Fireberry to Freshsales data migration

  1. Schema discovery and scoping

    We connect to the customer's Fireberry instance and enumerate every active Component, custom field, and pipeline definition before generating the migration manifest. This step ensures that no user-defined field is missed during the data pull. We also check the customer's current Component usage against the active plan tier to confirm all data is accessible for export. The scoping output is a written migration manifest listing every object, field, and pipeline that will migrate.

  2. Freshsales schema setup and lead field mapping

    We configure the destination Freshsales account. This includes creating any custom fields required to receive Fireberry custom Component data, setting up Sales Processes and stage values to match Fireberry pipeline definitions, and configuring Lead field mapping so that Fireberry Contact lifecycle stage data routes correctly into Freshsales Contact, Account, or Deal fields during conversion. Schema setup happens in a Freshsales trial or sandbox environment before production migration.

  3. Test migration and reconciliation

    We run a test migration with a representative sample of the customer's data volume to validate field mapping, pipeline reconstruction, and parent-record lookups. The customer spot-checks 20-30 records against the Fireberry source and confirms the mapping is accurate. Any corrections to field mapping, custom field creation, or pipeline stage ordering happen at this stage before the production migration runs.

  4. Owner reconciliation

    We extract every distinct Fireberry Owner referenced on Contact, Company, Deal, and Activity records and match by email against the Freshsales User table. Owners without a matching Freshsales User go to a reconciliation queue. The customer's admin provisions any missing Freshsales Users before record import resumes. This step is required because OwnerId references must be satisfied on most standard object imports.

  5. Production migration in dependency order

    We run production migration in record-dependency order: Accounts (from Fireberry Companies), Contacts (with AccountId resolved), Deals (with AccountId, OwnerId, and pipeline assignment resolved), Activities (Tasks, Events, Notes via CSV import with parent-record lookup), Custom Objects (last because they often have lookups to standard objects). Each phase emits a row-count reconciliation report before the next phase begins. Fireberry writes are frozen during the cutover window.

  6. Cutover, validation, and workflow handoff

    We run a final delta migration of any records modified during the cutover window, then mark Freshsales as the system of record. We deliver the workflow inventory document to the customer's admin team listing every Fireberry automation rule with its trigger, conditions, actions, and a recommended Freshsales Workflow equivalent. We support a five-day hypercare window to resolve any reconciliation issues. Workflow rebuilds, sequences, and automations are outside standard migration scope and are handled as a separate engagement or by the customer's admin.

Platform deep dives

Context on both ends of the pair

Fireberry logo

Fireberry

Source

Strengths

  • Lego-like modular architecture lets teams build custom objects and fields without forcing a rigid out-of-the-box schema.
  • Built-in call centre with click-to-dial, call logging, and softphone integrations reduces the need for a separate telephony tool.
  • Free tier with no expiration provides a workable entry point for small teams evaluating CRM fit before scaling.
  • Hebrew-language phone support and Israeli market presence make it a preferred option for teams needing local-language assistance.
  • Consolidates sales, marketing, and service into a single platform, reducing the integration overhead common with Salesforce-style stacks.

Weaknesses

  • No native customer portal — external clients cannot self-serve, requiring third-party workarounds for basic portal needs.
  • Reporting and custom analytics are limited compared to platforms like Salesforce or HubSpot, frustrating sales leadership needing multi-dimensional views.
  • API documentation is not publicly documented in the research sources, making programmatic migration planning harder without direct access to the vendor.
  • Advanced features carry a steeper learning curve that disproportionately affects non-technical team members on the sales or support side.
  • Limited third-party review depth — only 25 verified G2 reviews at the time of research — makes independent feature validation difficult for prospective migrators.
Freshsales logo

Freshsales

Destination

Strengths

  • Generous free tier for small teams with core CRM functionality without per-seat costs.
  • All-in-one sales CRM with built-in telephony, chat, and email reducing third-party tool dependency.
  • Freddy AI contact scoring and deal predictions available on Pro tier.
  • Multiple pipeline views with Kanban and list options across all plans.

Weaknesses

  • Reports lack depth compared to competitors like HubSpot, with limited customization options.
  • Integration setup is poorly documented with no clear guides for connecting third-party tools.
  • AI features gated behind $39/user/month Pro tier despite marketing emphasis on Freddy AI.
  • Bot sessions limited to 500 one-time allocation with no monthly refresh.

Complexity grading

How hard is this migration?

Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Fireberry and Freshsales.

  • Object compatibility

    B

    2 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Fireberry: Not publicly documented.

  • Data volume sensitivity

    B

    Fireberry doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Fireberry to Freshsales migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Fireberry to Freshsales data migrations

Answers to the questions buyers ask most during Fireberry to Freshsales migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Most migrations land between two and three weeks for accounts under 10,000 Contacts, 3,000 Deals, and fewer than 20 custom Components with a single pipeline. Migrations with extensive custom Component schemas, multiple Fireberry pipelines requiring Freshsales Sales Process and Record Type configuration, or engagement histories exceeding 100,000 activity records move to four to six weeks because of schema discovery time, transform complexity, and pipeline reconstruction.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Fireberry.
Land in Freshsales, intact.

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