CRM migration
Field-level mapping, validation, and rollback between Fireberry and Freshsales. We move data and schema; workflows are rebuilt natively in Freshsales.
Fireberry
Source
Freshsales
Destination
Compatibility
7 of 9
objects map 1:1 between Fireberry and Freshsales.
Complexity
BStandard
Timeline
2-3 weeks
Overview
Moving from Fireberry to Freshsales is a migration between two mid-market CRMs with different schema philosophies. Fireberry uses a Component-based model where custom fields and objects are user-defined containers that can extend any standard object, requiring explicit schema discovery before export to avoid silent data loss. Freshsales uses a standard CRM data model (Contacts, Accounts, Deals) with a separate Leads module that converts into those three records at migration time. We run schema discovery against the customer's Fireberry instance to enumerate every active Component and custom field, then map those to Freshsales custom fields on the equivalent standard object. Pipeline definitions and stage ordering migrate as Freshsales Sales Processes and stage values. Fireberry workflow automations do not export as reusable definitions; we capture them as structured records and deliver a written rebuild guide for the customer's admin. Activity history migrates via Freshsales CSV import with parent-record lookup resolution against the imported Contacts and Accounts.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Fireberry object lands in Freshsales, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Fireberry
Contact
Freshsales
Contact
1:1Fireberry Contact records map directly to Freshsales Contact. Standard fields (name, email, phone, address, owner assignment) map to Freshsales Contact fields with the same semantics. Fireberry lifecycle stage data stored as a custom field migrates to a Freshsales custom Contact field for audit and segmentation. Email address is the dedupe key during import.
Fireberry
Company
Freshsales
Account
1:1Fireberry Company records map to Freshsales Account. Business details, industry classification, employee count, and address fields migrate to equivalent Freshsales Account fields. The Company-to-Contact relationship is preserved during migration by importing Accounts first and resolving the AccountId reference when Contacts are imported.
Fireberry
Deal
Freshsales
Deal
1:1Fireberry Deal records map to Freshsales Deal with standard fields (amount, stage, probability, expected close date, pipeline assignment) migrating directly. Deal stage probability percentages round to Freshsales-allowed values. OwnerId resolves by email match against Freshsales User records during import.
Fireberry
Pipeline
Freshsales
Sales Process + Record Type
lossyFireberry pipelines and their stage definitions are extracted during schema discovery and reconstructed in Freshsales as Sales Processes with corresponding stage values. Each Fireberry pipeline becomes a Freshsales Record Type so that stage values remain scoped per business line. Stages with no associated Deals are flagged for the customer to review before activation.
Fireberry
Activity (calls, meetings, tasks, notes)
Freshsales
Task, Event, Note
1:1Fireberry activity records (calls, meetings, tasks, notes) migrate to Freshsales Task or Event based on type. Call activities become Task records with call subtype. Meeting activities become Event records with start and end timestamps. Notes migrate as Freshsales Note records linked via ContentDocumentLink to the parent Contact, Account, or Deal. Activity timestamps and owner assignments are preserved.
Fireberry
Custom Object (Component)
Freshsales
Custom Object
1:1Fireberry Components that define custom objects (user-defined record containers) migrate to Freshsales custom objects. The schema discovery step enumerates every active Component before migration so no custom object is missed. We pre-create the destination custom object schema in Freshsales, including all custom fields, before importing data. Components that extend standard objects (custom fields on Contact, Deal) are handled as custom fields on the equivalent Freshsales standard object.
Fireberry
Tag
Freshsales
Tag or Custom Field
lossyFireberry tags on Contacts and Companies export as flat per-record values. Freshsales supports native tags on Contacts and Accounts. We map Fireberry tags to Freshsales native tags where the tag vocabulary is manageable. For large or unstructured tag sets, we map to a Freshsales multi-select picklist custom field. The customer chooses the strategy during scoping.
Fireberry
User / Owner
Freshsales
User
1:1Fireberry owner references resolve to Freshsales User records by email match. Any Fireberry Owner without a matching Freshsales User goes to a reconciliation queue for the customer's admin to provision before record import resumes. Inactive Fireberry owner records are preserved as historical data but mapped to a system user or left unassigned pending admin decision.
Fireberry
Attachment reference
Freshsales
Attachment or URL field
1:1Fireberry file attachments stored against records export as download references. We preserve attachment URLs as a custom text field on the target record. Any attachments hosted internally by Fireberry require re-upload to Freshsales or a linked file storage system post-migration; we flag these in the migration report for manual handling.
| Fireberry | Freshsales | Compatibility | |
|---|---|---|---|
| Contact | Contact1:1 | Fully supported | |
| Company | Account1:1 | Fully supported | |
| Deal | Deal1:1 | Fully supported | |
| Pipeline | Sales Process + Record Typelossy | Fully supported | |
| Activity (calls, meetings, tasks, notes) | Task, Event, Note1:1 | Fully supported | |
| Custom Object (Component) | Custom Object1:1 | Fully supported | |
| Tag | Tag or Custom Fieldlossy | Fully supported | |
| User / Owner | User1:1 | Fully supported | |
| Attachment reference | Attachment or URL field1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Fireberry gotchas
Free plan caps at 3 Projects and 100+ Components
Custom Objects and Components require explicit schema discovery
Workflow automations do not export as reusable definitions
Billing cycle determines the migration window
Freshsales gotchas
Freddy AI is Pro-tier only despite heavy marketing
Post-migration emails and sequences are disabled
Bot session credits are a one-time 500-session allocation
Phone credits charged per minute with no cap
File storage limits scale with plan tier
Pair-specific challenges
Migration approach
Schema discovery and scoping
We connect to the customer's Fireberry instance and enumerate every active Component, custom field, and pipeline definition before generating the migration manifest. This step ensures that no user-defined field is missed during the data pull. We also check the customer's current Component usage against the active plan tier to confirm all data is accessible for export. The scoping output is a written migration manifest listing every object, field, and pipeline that will migrate.
Freshsales schema setup and lead field mapping
We configure the destination Freshsales account. This includes creating any custom fields required to receive Fireberry custom Component data, setting up Sales Processes and stage values to match Fireberry pipeline definitions, and configuring Lead field mapping so that Fireberry Contact lifecycle stage data routes correctly into Freshsales Contact, Account, or Deal fields during conversion. Schema setup happens in a Freshsales trial or sandbox environment before production migration.
Test migration and reconciliation
We run a test migration with a representative sample of the customer's data volume to validate field mapping, pipeline reconstruction, and parent-record lookups. The customer spot-checks 20-30 records against the Fireberry source and confirms the mapping is accurate. Any corrections to field mapping, custom field creation, or pipeline stage ordering happen at this stage before the production migration runs.
Owner reconciliation
We extract every distinct Fireberry Owner referenced on Contact, Company, Deal, and Activity records and match by email against the Freshsales User table. Owners without a matching Freshsales User go to a reconciliation queue. The customer's admin provisions any missing Freshsales Users before record import resumes. This step is required because OwnerId references must be satisfied on most standard object imports.
Production migration in dependency order
We run production migration in record-dependency order: Accounts (from Fireberry Companies), Contacts (with AccountId resolved), Deals (with AccountId, OwnerId, and pipeline assignment resolved), Activities (Tasks, Events, Notes via CSV import with parent-record lookup), Custom Objects (last because they often have lookups to standard objects). Each phase emits a row-count reconciliation report before the next phase begins. Fireberry writes are frozen during the cutover window.
Cutover, validation, and workflow handoff
We run a final delta migration of any records modified during the cutover window, then mark Freshsales as the system of record. We deliver the workflow inventory document to the customer's admin team listing every Fireberry automation rule with its trigger, conditions, actions, and a recommended Freshsales Workflow equivalent. We support a five-day hypercare window to resolve any reconciliation issues. Workflow rebuilds, sequences, and automations are outside standard migration scope and are handled as a separate engagement or by the customer's admin.
Platform deep dives
Fireberry
Source
Strengths
Weaknesses
Freshsales
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Fireberry and Freshsales.
Object compatibility
2 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Fireberry: Not publicly documented.
Data volume sensitivity
Fireberry doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
Answers to the questions buyers ask most during Fireberry to Freshsales migration scoping. Not seeing yours? Book a call.
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