CRM migration

Migrate from Sentia to Pipedrive

Field-level mapping, validation, and rollback between Sentia and Pipedrive. We move data and schema; workflows are rebuilt natively in Pipedrive.

Sentia logo

Sentia

Source

Pipedrive

Destination

Pipedrive logo

Compatibility

60%

6 of 10

objects map 1:1 between Sentia and Pipedrive.

Complexity

BStandard

Timeline

2-3 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from Sentia to Pipedrive is a migration from a small AI-powered CRM with minimal market presence to one of the most established sales-focused CRM platforms available. Sentia's separate Lead and Contact objects merge into Pipedrive's unified Person model, with lead source and status preserved as custom fields. Sentia's customizable pipeline stages map to Pipedrive pipeline stages by name with customer confirmation. Activity records including calls, emails, meetings, and notes require API-based extraction from Sentia and API-based insertion into Pipedrive because neither platform's CSV export includes full engagement history. Voice Workflow configurations in Sentia are not portable; we export a JSON representation of the workflow definitions for manual rebuild in Pipedrive's Automation rules. We do not migrate Automations, Sequences, or custom data capture configurations as code.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Sentia logo

Sentia

What's pushing teams away

  • Small team limits on the Starter tier (up to 10 users) force growing companies to re-platform once headcount crosses that threshold, triggering a migration cycle.
  • Limited review volume and market presence compared to HubSpot or Salesforce makes integration ecosystem confidence lower for technical buyers evaluating the platform.
  • Confusion between Sentia the CRM, Sentia Spirits the beverage brand, and Sentia the cloud services provider creates brand ambiguity that complicates procurement and vendor evaluation.

Choosing

Pipedrive logo

Pipedrive

What's pulling them in

  • Clean drag-and-drop pipeline interface with minimal learning curve, making it approachable for small sales teams without dedicated CRM admins.
  • Visual deal tracking keeps reps focused on next actions — activities, calls, and follow-up tasks surface directly in the pipeline view.
  • Strong integrations via Zapier and native marketplace apps let teams wire Pipedrive into Calendly, ActiveCampaign, and similar sales-stack tools.
  • Mobile apps for iOS and Android keep field reps connected to deals, contacts, and tasks without a desktop session.
  • Reputation and review volume — over 3,000 verified reviews across G2 and Capterra — signal reliability for teams evaluating CRM options.

Object mapping

How Sentia objects map to Pipedrive

Each row shows how a Sentia object lands in Pipedrive, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Sentia

Contact

maps to

Pipedrive

Person

1:1
Fully supported

Sentia Contacts migrate to Pipedrive Person records with all standard fields (name, email, phone, address) and any custom Contact-level properties mapped to Pipedrive custom fields. We preserve the Contact creation timestamp as the Person's create_time for audit continuity. Sentia contact-to-company associations migrate as Person-to-Organization links in Pipedrive by resolving the Sentia Company ID against the migrated Organization record.

Sentia

Company

maps to

Pipedrive

Organization

1:1
Fully supported

Sentia Company records map to Pipedrive Organization. The domain field from Sentia becomes the Organization's Website field. We perform case-insensitive dedup matching against existing Organizations before insert to avoid duplicate Account records. Organization records are created before any Person import so that the Person-Organization association is satisfied at insert time.

Sentia

Lead

maps to

Pipedrive

Person (with lead flag)

many:1
Fully supported

Sentia's separate Lead object has no direct Pipedrive equivalent. We merge Sentia Leads into Pipedrive Person records and preserve lead source and lead status as custom Person fields (lead_source__c, lead_status__c). The customer confirms during scoping which Sentia lead statuses should receive a lead_flag__c boolean or a person_type__c label indicating the record originated as a Lead rather than a Contact.

Sentia

Deal

maps to

Pipedrive

Deal

1:1
Fully supported

Sentia Deals migrate to Pipedrive Deals with title, value, currency, expected_close_date, and stage preserved. The Sentia pipeline assignment maps to a Pipedrive Pipeline ID that we configure before migration. Closed-won and closed-lost status from Sentia carries over as Pipedrive deal status values. Custom Deal-level properties in Sentia migrate as Pipedrive custom deal fields.

Sentia

Pipeline Stage

maps to

Pipedrive

Pipeline Stage

lossy
Fully supported

Each Sentia pipeline becomes a Pipedrive Pipeline with its own stages. We map stages by name proximity during scoping with customer confirmation required. Stage probability percentages transfer to Pipedrive stage probability fields. Custom stage properties such as stage_order or win_reason fields become Pipedrive custom fields on Deal.

Sentia

Activity (calls, emails, meetings, notes)

maps to

Pipedrive

Activity (calls, emails, meetings, notes)

1:1
Fully supported

Sentia Activity records linked to Contacts or Deals migrate to Pipedrive Activity objects with type, timestamp, content, and owner preserved. Activity-to-Person and Activity-to-Deal associations migrate via Pipedrive's deal_id and person_id fields on the Activity record. Because neither Sentia's export nor Pipedrive's CSV import natively includes Activity content, we use API-based extraction from Sentia and API-based insertion into Pipedrive for these records.

Sentia

User

maps to

Pipedrive

User

1:1
Fully supported

Sentia Users who own records require a user-mapping table because Sentia User IDs do not map to Pipedrive User IDs. We extract every distinct User referenced on Contacts, Companies, Deals, and Activities, match by email address against Pipedrive User records, and produce a reconciliation list of any Sentia owners without a corresponding Pipedrive User. The customer provisions missing Users before the migration phase that inserts owner-attributed records.

Sentia

Attachment

maps to

Pipedrive

Attachment (via file upload or link)

1:1
Fully supported

File attachments associated with Contacts, Deals, or Activities migrate as Pipedrive attachments. We flag attachments above 25MB during discovery for customer review since large files may require additional upload handling or storage allocation in Pipedrive. The original filename and any associated context migrate as metadata alongside the file reference.

Sentia

Tag

maps to

Pipedrive

Label

lossy
Fully supported

Sentia Tags migrate as Pipedrive Labels on the relevant Person or Deal record. Where Sentia uses a hierarchical tagging taxonomy, we flatten it to a flat label array and document the hierarchy in the handoff notes so the customer's admin can restructure labels in Pipedrive if needed.

Sentia

Custom Field

maps to

Pipedrive

Custom Field

lossy
Fully supported

Custom fields on Contacts, Companies, Deals, and Activities migrate as Pipedrive custom fields of the equivalent type. Text fields map to text, number fields to numeric, date fields to date, and multi-select fields to Pipedrive's tag or multi-select type. We discover the full Sentia custom field schema during scoping and create all destination custom fields in Pipedrive before any data insert begins.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Sentia logo

Sentia gotchas

High

Multiple unrelated entities share the Sentia brand

Medium

Tier-gated API surface affects migration completeness

Medium

Voice workflow configurations are not portable

Pipedrive logo

Pipedrive gotchas

High

Custom field hash keys differ per account

High

Export access gated by visibility groups

Medium

Token-based API rate limits since December 2024

Medium

Sequences and Automations not exposed via REST API

Low

Cost escalates via workflow caps and add-ons

Pair-specific challenges

  • Sentia API surface is tier-gated and minimally documented

    The Basic tier at $10/month exposes fewer API endpoints and custom field types than the Ultimate tier at $30/month. When migrating out of Sentia Basic or Starter, we may not have access to all custom fields or advanced object properties. We query the metadata API during discovery to map what is available on the customer's active tier and flag any fields that cannot be exported before migration begins. This discovery step prevents mid-migration surprises where a custom field that appeared in the UI turns out to be inaccessible via API.

  • Standard CSV exports do not include Activity records

    Sentia's CSV export and Pipedrive's CSV import both omit engagement records (calls, emails, meetings, notes). Activity history lives in the Activities object with Person and Deal associations that only transfer correctly through API-based ETL. We use Sentia's REST API to extract Activities with their parent-record references and insert them into Pipedrive with deal_id and person_id resolved to their migrated IDs. Teams that rely on the activity timeline for deal context will see a gap if Activities are skipped.

  • Owner assignment requires explicit user mapping before migration

    Sentia User IDs are not transferable to Pipedrive. Each record owner in Sentia must be matched to a Pipedrive User by email before insert. If a Sentia owner has no corresponding Pipedrive User, the record either gets assigned to a system placeholder or held in a reconciliation queue. Pipedrive's migration documentation explicitly recommends inviting users and creating pipelines before initiating import, and we follow the same discipline for API-based migrations.

  • Duplicate handling during import requires pre-planning

    Pipedrive applies its duplicate matching logic at import time. If the destination Pipedrive account already contains records (from a trial or parallel run), the import may create duplicates rather than update existing records. We recommend starting migration with a clean Pipedrive account or explicitly configuring duplicate-matching rules before insert. We validate record counts and spot-check sample records after migration to confirm no duplicate Person or Organization records were created.

  • Custom fields must exist in Pipedrive before data insert

    Pipedrive's API requires custom fields to be created before records referencing them can be inserted. We create all destination custom fields during the schema design phase and validate their field IDs before running any data insert. If a migration run attempts to insert a record with a custom field that does not yet exist in Pipedrive, the insert fails or drops that field silently. We also validate that custom field types in Pipedrive match the source data type to avoid validation errors on insert.

Migration approach

Six steps for a successful Sentia to Pipedrive data migration

  1. Discovery and tier validation

    We audit the source Sentia account across the active tier (Basic, Starter, or Ultimate), custom fields on each object, pipeline count, automation and voice workflow definitions, and engagement volume. We verify the Sentia API endpoint and data model against the GitBook documentation during discovery to confirm we are migrating the correct Sentia product and not a different Sentia-branded entity. The discovery output is a written scope document listing all migratable objects, estimated record counts per object, any fields inaccessible at the current tier, and the voice workflow and automation inventory.

  2. Schema design in Pipedrive

    We create the destination Pipedrive schema before any data moves. This includes creating custom fields on Person, Organization, and Deal that mirror Sentia's custom field types. We configure Pipedrive Pipelines and Stages mapped to the Sentia pipeline structure with customer-confirmed stage ordering and probability values. Organization records in Pipedrive are created first since Person-to-Organization associations require a resolved Organization ID at insert time.

  3. Sandbox migration and reconciliation

    We run a full migration into Pipedrive using representative data volume to validate the schema, mapping logic, and record counts before production cutover. The customer's RevOps lead reviews the sandbox results, spot-checks 20-30 random records against the Sentia source, and approves the mapping before we proceed to production. Any field mapping corrections, custom field additions, or stage reordering happen in this phase.

  4. Owner reconciliation and User provisioning

    We extract every distinct Sentia User referenced on Contacts, Companies, Deals, and Activities and match by email against the Pipedrive destination User table. Any Sentia owner without a matching Pipedrive User goes to a reconciliation queue for the customer to provision before record migration resumes. This step must complete before we insert any owner-attributed records because Pipedrive requires a valid OwnerId on Deal and Person inserts.

  5. Production migration in dependency order

    We run production migration in record-dependency order: Pipedrive Users (validated, not migrated), Organizations (from Sentia Companies), Persons (with Contact and Lead data merged per the scoping decision), Deals (with Pipeline ID, stage, and OwnerId resolved), Activities (via API-based insert with person_id and deal_id resolved). Each phase emits a row-count reconciliation report before the next phase begins. We run a delta migration at the end of the window to capture any records modified during the migration period.

  6. Cutover, validation, and automation handoff

    We freeze Sentia writes during cutover, run a final delta migration, then confirm Pipedrive as the system of record. We deliver a written inventory of all Sentia Voice Workflows and automations with their trigger conditions and actions documented for manual rebuild in Pipedrive Automation rules. We support a one-week hypercare window where we resolve any data reconciliation issues raised by the customer's sales team. We do not rebuild Sentia automations as Pipedrive Automation rules within the migration scope; that is a separate engagement.

Platform deep dives

Context on both ends of the pair

Sentia logo

Sentia

Source

Strengths

  • Per-user pricing at $25 on Starter tier is competitive for small teams needing core CRM functionality without enterprise complexity.
  • Device-agnostic design ensures consistent access on mobile, tablet, and desktop without feature degradation.
  • Automatic lead capture on inbound channels reduces manual data entry for high-volume sales environments.

Weaknesses

  • Market presence is minimal with only 3 verified G2 reviews as of early 2026, making independent due diligence difficult for prospective customers.
  • Product confusion from multiple unrelated Sentia-branded companies in different verticals complicates vendor research and reference checks.
  • The platform lacks documented public API details in available research sources, making custom integration confidence low.
Pipedrive logo

Pipedrive

Destination

Strengths

  • Intuitive drag-and-drop pipeline that sales reps actually use without resistance or training overhead.
  • Per-seat unlimited-deals model on all tiers — reps cannot be blocked from logging activity.
  • Active marketplace with 400+ integrations and a documented REST API with OpenAPI 3 specs.
  • Mobile apps with offline access, call logging, and calendar sync keep field teams operational.
  • Strong focus on sales activity tracking — next-action reminders and follow-up scheduling are first-class features.

Weaknesses

  • No custom objects — teams needing non-standard data structures must work around the four standard entity types.
  • Workflow automation limits by tier (30, 60, 90 active workflows) force upgrades as processes grow.
  • No free permanent plan — teams evaluating fit must commit to a trial without a freemium option.
  • Limited advanced reporting and custom dashboard capabilities compared to HubSpot or Salesforce.
  • Export permissions are gated by visibility groups, meaning data scoping must account for who can see what before migration.

Complexity grading

How hard is this migration?

Standard CRM migration. 3 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Sentia and Pipedrive.

  • Object compatibility

    B

    3 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Sentia: Not publicly documented — confirmed during scoping. Effective limits are bounded by the underlying CRM's published rate quotas since Sentia reads/writes through that platform's API..

  • Data volume sensitivity

    B

    Sentia doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Sentia to Pipedrive migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Sentia to Pipedrive data migrations

Answers to the questions buyers ask most during Sentia to Pipedrive migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Most migrations land between two and three weeks for accounts under 5,000 Contacts, 3,000 Deals, and a standard engagement history with no custom objects. Migrations with substantial activity volumes (over 200,000 engagement records), multiple custom fields, or complex pipeline-to-pipeline stage mapping move to four or five weeks because of API extraction time, custom field schema creation, and reconciliation testing. We provide a per-phase timeline estimate during discovery based on the customer's actual record counts.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Sentia.
Land in Pipedrive, intact.

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