CRM migration
Field-level mapping, validation, and rollback between Sentia and Pipedrive. We move data and schema; workflows are rebuilt natively in Pipedrive.
Sentia
Source
Pipedrive
Destination
Compatibility
6 of 10
objects map 1:1 between Sentia and Pipedrive.
Complexity
BStandard
Timeline
2-3 weeks
Overview
Moving from Sentia to Pipedrive is a migration from a small AI-powered CRM with minimal market presence to one of the most established sales-focused CRM platforms available. Sentia's separate Lead and Contact objects merge into Pipedrive's unified Person model, with lead source and status preserved as custom fields. Sentia's customizable pipeline stages map to Pipedrive pipeline stages by name with customer confirmation. Activity records including calls, emails, meetings, and notes require API-based extraction from Sentia and API-based insertion into Pipedrive because neither platform's CSV export includes full engagement history. Voice Workflow configurations in Sentia are not portable; we export a JSON representation of the workflow definitions for manual rebuild in Pipedrive's Automation rules. We do not migrate Automations, Sequences, or custom data capture configurations as code.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Sentia object lands in Pipedrive, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Sentia
Contact
Pipedrive
Person
1:1Sentia Contacts migrate to Pipedrive Person records with all standard fields (name, email, phone, address) and any custom Contact-level properties mapped to Pipedrive custom fields. We preserve the Contact creation timestamp as the Person's create_time for audit continuity. Sentia contact-to-company associations migrate as Person-to-Organization links in Pipedrive by resolving the Sentia Company ID against the migrated Organization record.
Sentia
Company
Pipedrive
Organization
1:1Sentia Company records map to Pipedrive Organization. The domain field from Sentia becomes the Organization's Website field. We perform case-insensitive dedup matching against existing Organizations before insert to avoid duplicate Account records. Organization records are created before any Person import so that the Person-Organization association is satisfied at insert time.
Sentia
Lead
Pipedrive
Person (with lead flag)
many:1Sentia's separate Lead object has no direct Pipedrive equivalent. We merge Sentia Leads into Pipedrive Person records and preserve lead source and lead status as custom Person fields (lead_source__c, lead_status__c). The customer confirms during scoping which Sentia lead statuses should receive a lead_flag__c boolean or a person_type__c label indicating the record originated as a Lead rather than a Contact.
Sentia
Deal
Pipedrive
Deal
1:1Sentia Deals migrate to Pipedrive Deals with title, value, currency, expected_close_date, and stage preserved. The Sentia pipeline assignment maps to a Pipedrive Pipeline ID that we configure before migration. Closed-won and closed-lost status from Sentia carries over as Pipedrive deal status values. Custom Deal-level properties in Sentia migrate as Pipedrive custom deal fields.
Sentia
Pipeline Stage
Pipedrive
Pipeline Stage
lossyEach Sentia pipeline becomes a Pipedrive Pipeline with its own stages. We map stages by name proximity during scoping with customer confirmation required. Stage probability percentages transfer to Pipedrive stage probability fields. Custom stage properties such as stage_order or win_reason fields become Pipedrive custom fields on Deal.
Sentia
Activity (calls, emails, meetings, notes)
Pipedrive
Activity (calls, emails, meetings, notes)
1:1Sentia Activity records linked to Contacts or Deals migrate to Pipedrive Activity objects with type, timestamp, content, and owner preserved. Activity-to-Person and Activity-to-Deal associations migrate via Pipedrive's deal_id and person_id fields on the Activity record. Because neither Sentia's export nor Pipedrive's CSV import natively includes Activity content, we use API-based extraction from Sentia and API-based insertion into Pipedrive for these records.
Sentia
User
Pipedrive
User
1:1Sentia Users who own records require a user-mapping table because Sentia User IDs do not map to Pipedrive User IDs. We extract every distinct User referenced on Contacts, Companies, Deals, and Activities, match by email address against Pipedrive User records, and produce a reconciliation list of any Sentia owners without a corresponding Pipedrive User. The customer provisions missing Users before the migration phase that inserts owner-attributed records.
Sentia
Attachment
Pipedrive
Attachment (via file upload or link)
1:1File attachments associated with Contacts, Deals, or Activities migrate as Pipedrive attachments. We flag attachments above 25MB during discovery for customer review since large files may require additional upload handling or storage allocation in Pipedrive. The original filename and any associated context migrate as metadata alongside the file reference.
Sentia
Tag
Pipedrive
Label
lossySentia Tags migrate as Pipedrive Labels on the relevant Person or Deal record. Where Sentia uses a hierarchical tagging taxonomy, we flatten it to a flat label array and document the hierarchy in the handoff notes so the customer's admin can restructure labels in Pipedrive if needed.
Sentia
Custom Field
Pipedrive
Custom Field
lossyCustom fields on Contacts, Companies, Deals, and Activities migrate as Pipedrive custom fields of the equivalent type. Text fields map to text, number fields to numeric, date fields to date, and multi-select fields to Pipedrive's tag or multi-select type. We discover the full Sentia custom field schema during scoping and create all destination custom fields in Pipedrive before any data insert begins.
| Sentia | Pipedrive | Compatibility | |
|---|---|---|---|
| Contact | Person1:1 | Fully supported | |
| Company | Organization1:1 | Fully supported | |
| Lead | Person (with lead flag)many:1 | Fully supported | |
| Deal | Deal1:1 | Fully supported | |
| Pipeline Stage | Pipeline Stagelossy | Fully supported | |
| Activity (calls, emails, meetings, notes) | Activity (calls, emails, meetings, notes)1:1 | Fully supported | |
| User | User1:1 | Fully supported | |
| Attachment | Attachment (via file upload or link)1:1 | Fully supported | |
| Tag | Labellossy | Fully supported | |
| Custom Field | Custom Fieldlossy | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Sentia gotchas
Multiple unrelated entities share the Sentia brand
Tier-gated API surface affects migration completeness
Voice workflow configurations are not portable
Pipedrive gotchas
Custom field hash keys differ per account
Export access gated by visibility groups
Token-based API rate limits since December 2024
Sequences and Automations not exposed via REST API
Cost escalates via workflow caps and add-ons
Pair-specific challenges
Migration approach
Discovery and tier validation
We audit the source Sentia account across the active tier (Basic, Starter, or Ultimate), custom fields on each object, pipeline count, automation and voice workflow definitions, and engagement volume. We verify the Sentia API endpoint and data model against the GitBook documentation during discovery to confirm we are migrating the correct Sentia product and not a different Sentia-branded entity. The discovery output is a written scope document listing all migratable objects, estimated record counts per object, any fields inaccessible at the current tier, and the voice workflow and automation inventory.
Schema design in Pipedrive
We create the destination Pipedrive schema before any data moves. This includes creating custom fields on Person, Organization, and Deal that mirror Sentia's custom field types. We configure Pipedrive Pipelines and Stages mapped to the Sentia pipeline structure with customer-confirmed stage ordering and probability values. Organization records in Pipedrive are created first since Person-to-Organization associations require a resolved Organization ID at insert time.
Sandbox migration and reconciliation
We run a full migration into Pipedrive using representative data volume to validate the schema, mapping logic, and record counts before production cutover. The customer's RevOps lead reviews the sandbox results, spot-checks 20-30 random records against the Sentia source, and approves the mapping before we proceed to production. Any field mapping corrections, custom field additions, or stage reordering happen in this phase.
Owner reconciliation and User provisioning
We extract every distinct Sentia User referenced on Contacts, Companies, Deals, and Activities and match by email against the Pipedrive destination User table. Any Sentia owner without a matching Pipedrive User goes to a reconciliation queue for the customer to provision before record migration resumes. This step must complete before we insert any owner-attributed records because Pipedrive requires a valid OwnerId on Deal and Person inserts.
Production migration in dependency order
We run production migration in record-dependency order: Pipedrive Users (validated, not migrated), Organizations (from Sentia Companies), Persons (with Contact and Lead data merged per the scoping decision), Deals (with Pipeline ID, stage, and OwnerId resolved), Activities (via API-based insert with person_id and deal_id resolved). Each phase emits a row-count reconciliation report before the next phase begins. We run a delta migration at the end of the window to capture any records modified during the migration period.
Cutover, validation, and automation handoff
We freeze Sentia writes during cutover, run a final delta migration, then confirm Pipedrive as the system of record. We deliver a written inventory of all Sentia Voice Workflows and automations with their trigger conditions and actions documented for manual rebuild in Pipedrive Automation rules. We support a one-week hypercare window where we resolve any data reconciliation issues raised by the customer's sales team. We do not rebuild Sentia automations as Pipedrive Automation rules within the migration scope; that is a separate engagement.
Platform deep dives
Sentia
Source
Strengths
Weaknesses
Pipedrive
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 3 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Sentia and Pipedrive.
Object compatibility
3 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Sentia: Not publicly documented — confirmed during scoping. Effective limits are bounded by the underlying CRM's published rate quotas since Sentia reads/writes through that platform's API..
Data volume sensitivity
Sentia doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
Answers to the questions buyers ask most during Sentia to Pipedrive migration scoping. Not seeing yours? Book a call.
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