CRM migration
Field-level mapping, validation, and rollback between Sentia and HighLevel. We move data and schema; workflows are rebuilt natively in HighLevel.
Sentia
Source
HighLevel
Destination
Compatibility
8 of 11
objects map 1:1 between Sentia and HighLevel.
Complexity
CModerate
Timeline
2-3 weeks
Overview
Moving from Sentia to GoHighLevel is a consolidation move for teams outgrowing Sentia's limited API surface and market ecosystem. Sentia organizes data around Contacts, Companies, Leads, and Deals with customizable pipelines and a voice workflow layer for hands-free CRM updates. GoHighLevel collapses the Lead and Contact object into a single Contact model with tag-based segmentation, supports unlimited contacts and users at every tier, and provides sub-account architecture for agencies managing multiple clients. We export Sentia Contacts and merge them into GoHighLevel Contacts, preserving lead source and status as custom contact fields. We resolve Sentia Deal stages as GoHighLevel Opportunity custom fields mapped to the destination pipeline. Owner assignment requires an email-match reconciliation between Sentia Users and GoHighLevel Users. Voice workflow configurations are not portable; we export a JSON representation for the customer to rebuild in GoHighLevel's workflow builder. Workflows, sequences, and automations do not migrate as code and are out of standard scope.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Sentia object lands in HighLevel, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Sentia
Contact
HighLevel
Contact
1:1Sentia Contacts migrate directly to GoHighLevel Contacts. The full standard field set (name, email, phone, address) maps to GoHighLevel's built-in contact fields. Custom contact-level properties in Sentia become GoHighLevel Contact custom fields created before migration. We deduplicate by email address during import, merging any duplicate Sentia Contact records. Contact-to-Company associations migrate as GoHighLevel Contact-Company links using the Company name as the lookup key.
Sentia
Company
HighLevel
Company
1:1Sentia Company records map to GoHighLevel Companies. The domain, address, phone, and website fields migrate directly. GoHighLevel supports a separate Company object distinct from Contact, which is consistent with Sentia's data model. We create Companies before Contacts so that the Contact-to-Company association is resolved at insert time. Duplicate Companies are merged by name using case-insensitive matching.
Sentia
Lead
HighLevel
Contact (merged)
many:1Sentia's separate Lead object has no direct GoHighLevel equivalent because GoHighLevel uses a single Contact model without a distinct Lead concept. We merge all Sentia Leads into GoHighLevel Contacts, preserving the original lead source (as a GoHighLevel Contact custom field, e.g., lead_source__c) and lead status (as a status__c custom field) as Contact-level properties. The customer confirms the tag or label taxonomy to apply during merge.
Sentia
Deal
HighLevel
Opportunity
1:1Sentia Deals map to GoHighLevel Opportunities. The deal name, monetary value, associated Contact, associated Company, and close date migrate directly. Pipeline stage from Sentia becomes a GoHighLevel Opportunity custom field (deal_stage__c) since GoHighLevel pipelines use stage names that the customer defines post-migration. We preserve the stage history as a log on each Opportunity record.
Sentia
Pipeline Stage
HighLevel
Pipeline Stage (custom field)
lossySentia pipeline stages are organization-specific custom values. We map source stages by name proximity to the GoHighLevel pipeline stages the customer defines in their destination account. Probability percentages from Sentia custom stage properties migrate to GoHighLevel stage probability settings or an opportunity probability custom field. Customer confirmation is required on the stage mapping table before import.
Sentia
Custom Fields
HighLevel
Contact Custom Fields and Opportunity Custom Fields
lossySentia custom fields are discovered during scoping via the metadata API, constrained by the customer's active tier (Basic exposes fewer field types than Ultimate). We pre-create GoHighLevel Contact custom fields and Opportunity custom fields before migration, using the same field label and nearest equivalent data type. Note that GoHighLevel does not allow switching a field between Contact and Opportunity type once created; we resolve this during scoping.
Sentia
Activities (calls, emails, meetings, notes)
HighLevel
Activities
1:1Sentia Activity records attached to Contacts or Deals migrate to GoHighLevel Activities. Call duration, disposition, and timestamps migrate to GoHighLevel Activity custom fields. Email body content migrates as a note or activity log entry. Meeting location and time stamp preserve. Activity-to-Contact associations are resolved by email match at migration time. Historical timestamps are preserved so the GoHighLevel Activity timeline reflects the original engagement dates.
Sentia
User
HighLevel
User
1:1Sentia Users who own records are resolved by email match against GoHighLevel Users in the destination account. Any Sentia User without a matching GoHighLevel User is placed in a reconciliation queue for the customer's admin to provision the corresponding GoHighLevel user account before record import proceeds. Inactive Sentia users map to inactive GoHighLevel users to preserve historical ownership attribution.
Sentia
Attachments
HighLevel
Attachments (Contact and Opportunity)
1:1File attachments associated with Sentia Contacts, Companies, or Deals migrate as GoHighLevel attachments on the corresponding records. We use file reference export where available; otherwise files are re-uploaded and linked at migration time. Attachments above 25MB are flagged as oversized and escalated to the customer for alternative handling.
Sentia
Tags and Labels
HighLevel
Tags
1:1Sentia record tags migrate as GoHighLevel tags on the corresponding Contact or Opportunity. Tags used for segmentation are preserved as tag arrays on the destination record. Where Sentia tags represent behavioral or lifecycle data that GoHighLevel cannot natively store as tags, we map them to GoHighLevel Contact custom fields as agreed during scoping.
Sentia
Automations and Voice Workflows
HighLevel
Not migrated
1:1Sentia automations, workflow rules, and voice workflow configurations are platform-specific logic with no portable schema. Voice workflow configurations reference internal record IDs that are not transferable. We export a JSON representation of all active Sentia automation rules and voice workflow definitions for the customer's admin to rebuild in GoHighLevel's workflow builder. This document is included in the standard migration deliverable.
| Sentia | HighLevel | Compatibility | |
|---|---|---|---|
| Contact | Contact1:1 | Fully supported | |
| Company | Company1:1 | Fully supported | |
| Lead | Contact (merged)many:1 | Fully supported | |
| Deal | Opportunity1:1 | Fully supported | |
| Pipeline Stage | Pipeline Stage (custom field)lossy | Fully supported | |
| Custom Fields | Contact Custom Fields and Opportunity Custom Fieldslossy | Mapping required | |
| Activities (calls, emails, meetings, notes) | Activities1:1 | Fully supported | |
| User | User1:1 | Fully supported | |
| Attachments | Attachments (Contact and Opportunity)1:1 | Mapping required | |
| Tags and Labels | Tags1:1 | Mapping required | |
| Automations and Voice Workflows | Not migrated1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Sentia gotchas
Multiple unrelated entities share the Sentia brand
Tier-gated API surface affects migration completeness
Voice workflow configurations are not portable
HighLevel gotchas
Sub-account architecture creates isolated data silos per client
Usage-based telecom and AI costs are not in the subscription price
Workflows have no native equivalent in most destination CRMs
API rate limits cap bulk migration throughput at 100 requests per 10 seconds per sub-account
White-label configuration and branding assets do not export via API
Pair-specific challenges
Migration approach
Discovery and tier audit
We audit the source Sentia account across tier (Basic/Starter/Ultimate), custom fields visible in the metadata API, pipeline and stage definitions, active voice workflow configurations, user list, and record volumes for Contacts, Companies, Leads, Deals, and Activities. We also confirm the GoHighLevel destination account plan and sub-account structure. The discovery output is a written migration scope with record counts, field mapping table, and a list of any Sentia fields inaccessible due to tier constraints.
Schema pre-creation in GoHighLevel
We create all required GoHighLevel custom fields (Contact and Opportunity) before any data import. This includes the lead_source__c and lead_status__c fields used for the Sentia Lead merge, any deal_stage__c fields for pipeline stage preservation, and any custom fields sourced from Sentia custom properties. We configure the GoHighLevel pipeline with stages matching or mapped from the Sentia pipeline. Sub-account assignment is confirmed with the customer if the Starter plan with its 3-sub-account limit is in use.
User reconciliation and GoHighLevel User provisioning
We extract every distinct Sentia User referenced on Contacts, Companies, Deals, and Activities and match by email against the GoHighLevel destination account's User table. Any Sentia User without a matching GoHighLevel User is placed in a reconciliation queue. The customer provisions the missing GoHighLevel users before record import begins. Owner assignment on imported records resolves to the matched GoHighLevel User.
Import in dependency order
We import records in dependency order: Companies first (to satisfy Contact-to-Company lookups), then Contacts (including merged Lead data), then Opportunities from Deals, then Activities, then Attachments, and finally Tags. Each phase emits a row-count reconciliation report before the next phase begins. We handle duplicate detection on email for Contacts and name for Companies, merging where appropriate.
Cutover and voice workflow handoff
We freeze Sentia writes during cutover, run a final delta migration of any records modified during the migration window, then set GoHighLevel as the system of record. We deliver the JSON export of all Sentia automation rules and voice workflow definitions to the customer's admin team with a mapping note recommending which GoHighLevel workflow trigger types could replace each Sentia automation pattern. We support a 72-hour hypercare window for reconciliation issues raised by the team.
Automation rebuild advisory and next steps
We do not rebuild Sentia automations or voice workflows inside the migration scope. We deliver a written automation inventory document that lists every active Sentia automation with its trigger type, conditions, and actions. The document maps each automation to a recommended GoHighLevel workflow type (Contact-based trigger, Opportunity-based trigger, or campaign sequence) and notes any behavioral gaps. The customer's admin or a GoHighLevel implementation partner rebuilds the automations post-migration.
Platform deep dives
Sentia
Source
Strengths
Weaknesses
HighLevel
Destination
Strengths
Weaknesses
Complexity grading
Moderate CRM migration. 4 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Moderate migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Sentia and HighLevel.
Object compatibility
4 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Sentia: Not publicly documented — confirmed during scoping. Effective limits are bounded by the underlying CRM's published rate quotas since Sentia reads/writes through that platform's API..
Data volume sensitivity
Sentia doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
Answers to the questions buyers ask most during Sentia to HighLevel migration scoping. Not seeing yours? Book a call.
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