CRM migration

Migrate from Sentia to HighLevel

Field-level mapping, validation, and rollback between Sentia and HighLevel. We move data and schema; workflows are rebuilt natively in HighLevel.

Sentia logo

Sentia

Source

HighLevel

Destination

HighLevel logo

Compatibility

73%

8 of 11

objects map 1:1 between Sentia and HighLevel.

Complexity

CModerate

Timeline

2-3 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from Sentia to GoHighLevel is a consolidation move for teams outgrowing Sentia's limited API surface and market ecosystem. Sentia organizes data around Contacts, Companies, Leads, and Deals with customizable pipelines and a voice workflow layer for hands-free CRM updates. GoHighLevel collapses the Lead and Contact object into a single Contact model with tag-based segmentation, supports unlimited contacts and users at every tier, and provides sub-account architecture for agencies managing multiple clients. We export Sentia Contacts and merge them into GoHighLevel Contacts, preserving lead source and status as custom contact fields. We resolve Sentia Deal stages as GoHighLevel Opportunity custom fields mapped to the destination pipeline. Owner assignment requires an email-match reconciliation between Sentia Users and GoHighLevel Users. Voice workflow configurations are not portable; we export a JSON representation for the customer to rebuild in GoHighLevel's workflow builder. Workflows, sequences, and automations do not migrate as code and are out of standard scope.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Sentia logo

Sentia

What's pushing teams away

  • Small team limits on the Starter tier (up to 10 users) force growing companies to re-platform once headcount crosses that threshold, triggering a migration cycle.
  • Limited review volume and market presence compared to HubSpot or Salesforce makes integration ecosystem confidence lower for technical buyers evaluating the platform.
  • Confusion between Sentia the CRM, Sentia Spirits the beverage brand, and Sentia the cloud services provider creates brand ambiguity that complicates procurement and vendor evaluation.

Choosing

HighLevel logo

HighLevel

What's pulling them in

  • Agencies choose HighLevel to consolidate CRM, email, SMS, scheduling, and funnels into one subscription, eliminating monthly bills for five to ten separate SaaS tools they previously stitched together.
  • The flat-rate pricing model bills per sub-account rather than per contact, so growing a contact database from 1,000 to 100,000 records does not trigger a billing surprise—a common pain point avoided by migrating customers.
  • White-label and sub-account capabilities let agencies resell HighLevel access to their own clients, turning a software cost center into a recurring revenue stream that justifies the subscription.
  • The platform ships a 14-day free trial with no credit card required, giving teams a low-friction entry point to validate fit before committing to the $97/month Starter tier.
  • Marketing agencies managing multiple client accounts use sub-accounts to maintain data isolation per client while operating under a single agency billing relationship with HighLevel.

Object mapping

How Sentia objects map to HighLevel

Each row shows how a Sentia object lands in HighLevel, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Sentia

Contact

maps to

HighLevel

Contact

1:1
Fully supported

Sentia Contacts migrate directly to GoHighLevel Contacts. The full standard field set (name, email, phone, address) maps to GoHighLevel's built-in contact fields. Custom contact-level properties in Sentia become GoHighLevel Contact custom fields created before migration. We deduplicate by email address during import, merging any duplicate Sentia Contact records. Contact-to-Company associations migrate as GoHighLevel Contact-Company links using the Company name as the lookup key.

Sentia

Company

maps to

HighLevel

Company

1:1
Fully supported

Sentia Company records map to GoHighLevel Companies. The domain, address, phone, and website fields migrate directly. GoHighLevel supports a separate Company object distinct from Contact, which is consistent with Sentia's data model. We create Companies before Contacts so that the Contact-to-Company association is resolved at insert time. Duplicate Companies are merged by name using case-insensitive matching.

Sentia

Lead

maps to

HighLevel

Contact (merged)

many:1
Fully supported

Sentia's separate Lead object has no direct GoHighLevel equivalent because GoHighLevel uses a single Contact model without a distinct Lead concept. We merge all Sentia Leads into GoHighLevel Contacts, preserving the original lead source (as a GoHighLevel Contact custom field, e.g., lead_source__c) and lead status (as a status__c custom field) as Contact-level properties. The customer confirms the tag or label taxonomy to apply during merge.

Sentia

Deal

maps to

HighLevel

Opportunity

1:1
Fully supported

Sentia Deals map to GoHighLevel Opportunities. The deal name, monetary value, associated Contact, associated Company, and close date migrate directly. Pipeline stage from Sentia becomes a GoHighLevel Opportunity custom field (deal_stage__c) since GoHighLevel pipelines use stage names that the customer defines post-migration. We preserve the stage history as a log on each Opportunity record.

Sentia

Pipeline Stage

maps to

HighLevel

Pipeline Stage (custom field)

lossy
Fully supported

Sentia pipeline stages are organization-specific custom values. We map source stages by name proximity to the GoHighLevel pipeline stages the customer defines in their destination account. Probability percentages from Sentia custom stage properties migrate to GoHighLevel stage probability settings or an opportunity probability custom field. Customer confirmation is required on the stage mapping table before import.

Sentia

Custom Fields

maps to

HighLevel

Contact Custom Fields and Opportunity Custom Fields

lossy
Mapping required

Sentia custom fields are discovered during scoping via the metadata API, constrained by the customer's active tier (Basic exposes fewer field types than Ultimate). We pre-create GoHighLevel Contact custom fields and Opportunity custom fields before migration, using the same field label and nearest equivalent data type. Note that GoHighLevel does not allow switching a field between Contact and Opportunity type once created; we resolve this during scoping.

Sentia

Activities (calls, emails, meetings, notes)

maps to

HighLevel

Activities

1:1
Fully supported

Sentia Activity records attached to Contacts or Deals migrate to GoHighLevel Activities. Call duration, disposition, and timestamps migrate to GoHighLevel Activity custom fields. Email body content migrates as a note or activity log entry. Meeting location and time stamp preserve. Activity-to-Contact associations are resolved by email match at migration time. Historical timestamps are preserved so the GoHighLevel Activity timeline reflects the original engagement dates.

Sentia

User

maps to

HighLevel

User

1:1
Fully supported

Sentia Users who own records are resolved by email match against GoHighLevel Users in the destination account. Any Sentia User without a matching GoHighLevel User is placed in a reconciliation queue for the customer's admin to provision the corresponding GoHighLevel user account before record import proceeds. Inactive Sentia users map to inactive GoHighLevel users to preserve historical ownership attribution.

Sentia

Attachments

maps to

HighLevel

Attachments (Contact and Opportunity)

1:1
Mapping required

File attachments associated with Sentia Contacts, Companies, or Deals migrate as GoHighLevel attachments on the corresponding records. We use file reference export where available; otherwise files are re-uploaded and linked at migration time. Attachments above 25MB are flagged as oversized and escalated to the customer for alternative handling.

Sentia

Tags and Labels

maps to

HighLevel

Tags

1:1
Mapping required

Sentia record tags migrate as GoHighLevel tags on the corresponding Contact or Opportunity. Tags used for segmentation are preserved as tag arrays on the destination record. Where Sentia tags represent behavioral or lifecycle data that GoHighLevel cannot natively store as tags, we map them to GoHighLevel Contact custom fields as agreed during scoping.

Sentia

Automations and Voice Workflows

maps to

HighLevel

Not migrated

1:1
Fully supported

Sentia automations, workflow rules, and voice workflow configurations are platform-specific logic with no portable schema. Voice workflow configurations reference internal record IDs that are not transferable. We export a JSON representation of all active Sentia automation rules and voice workflow definitions for the customer's admin to rebuild in GoHighLevel's workflow builder. This document is included in the standard migration deliverable.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Sentia logo

Sentia gotchas

High

Multiple unrelated entities share the Sentia brand

Medium

Tier-gated API surface affects migration completeness

Medium

Voice workflow configurations are not portable

HighLevel logo

HighLevel gotchas

High

Sub-account architecture creates isolated data silos per client

High

Usage-based telecom and AI costs are not in the subscription price

Medium

Workflows have no native equivalent in most destination CRMs

Medium

API rate limits cap bulk migration throughput at 100 requests per 10 seconds per sub-account

Low

White-label configuration and branding assets do not export via API

Pair-specific challenges

  • Sentia Lead object merges into GoHighLevel Contacts without a separate Lead concept

    GoHighLevel does not have a separate Lead object. All Sentia Leads must merge into GoHighLevel Contacts. We preserve the original lead source and lead status as Contact-level custom fields, but the structural distinction between a Lead and a Contact in Sentia is flattened on import. If the customer relies on Sentia lead scoring or lead lifecycle stage to drive routing logic, that logic must be rebuilt as GoHighLevel Contact tags, custom fields, or workflow conditions post-migration. We document the mapping in the handoff spec but do not implement the destination logic.

  • Voice workflow configurations are not portable and require complete rebuild

    Sentia positions voice workflows as a key differentiator, allowing reps to update CRM records during a commute using conversational AI. These workflow configurations reference internal Sentia record IDs that are environment-specific and not part of the standard export schema. GoHighLevel has no native equivalent to conversational voice-to-CRM updating. We export a JSON representation of every active voice workflow for the customer's admin to evaluate for GoHighLevel workflow rebuild, but the rebuild itself is outside standard migration scope.

  • Tier-gated API surface on Sentia Basic limits export completeness

    The Sentia Basic tier at $10 per month exposes fewer API endpoints and custom field types than the Ultimate tier at $30 per month. If the customer is on Basic, some advanced custom fields or object properties may not be accessible via the API and thus not migratable. We query the metadata API during discovery to map exactly what is available on the customer's active tier and flag any fields that cannot be exported before migration begins. Any fields discovered post-discovery that are inaccessible due to tier constraints are added to the gap log.

  • GoHighLevel email deliverability requires dedicated domain warming

    GoHighLevel's email system runs on Mailgun (branded as LC Email) with shared IP infrastructure. Independent reviews across G2, Reddit, and agency Facebook groups consistently report lower inbox placement rates compared to dedicated email platforms. We flag this to every customer before migration, configure SPF/DKIM/DMARC authentication on the customer's sending domain during setup, and recommend a dedicated sending domain warm-up sequence. This is a known limitation of GoHighLevel, not a migration defect.

  • GoHighLevel has no free plan and usage-based charges add to predictable subscription cost

    GoHighLevel has no free tier. The Starter plan at $97 per month is the entry point. On top of the base subscription, SMS, email, and phone usage are billed per-segment, per-send, and per-minute respectively. Reviewers on multiple independent sites note that the real monthly cost is harder to predict upfront compared to flat-rate alternatives. We include the current GoHighLevel pricing page in the pre-migration briefing and recommend the customer review their expected usage volume against the Unlimited plan ($297 per month) which includes rebilling without markup for SMS and email.

Migration approach

Six steps for a successful Sentia to HighLevel data migration

  1. Discovery and tier audit

    We audit the source Sentia account across tier (Basic/Starter/Ultimate), custom fields visible in the metadata API, pipeline and stage definitions, active voice workflow configurations, user list, and record volumes for Contacts, Companies, Leads, Deals, and Activities. We also confirm the GoHighLevel destination account plan and sub-account structure. The discovery output is a written migration scope with record counts, field mapping table, and a list of any Sentia fields inaccessible due to tier constraints.

  2. Schema pre-creation in GoHighLevel

    We create all required GoHighLevel custom fields (Contact and Opportunity) before any data import. This includes the lead_source__c and lead_status__c fields used for the Sentia Lead merge, any deal_stage__c fields for pipeline stage preservation, and any custom fields sourced from Sentia custom properties. We configure the GoHighLevel pipeline with stages matching or mapped from the Sentia pipeline. Sub-account assignment is confirmed with the customer if the Starter plan with its 3-sub-account limit is in use.

  3. User reconciliation and GoHighLevel User provisioning

    We extract every distinct Sentia User referenced on Contacts, Companies, Deals, and Activities and match by email against the GoHighLevel destination account's User table. Any Sentia User without a matching GoHighLevel User is placed in a reconciliation queue. The customer provisions the missing GoHighLevel users before record import begins. Owner assignment on imported records resolves to the matched GoHighLevel User.

  4. Import in dependency order

    We import records in dependency order: Companies first (to satisfy Contact-to-Company lookups), then Contacts (including merged Lead data), then Opportunities from Deals, then Activities, then Attachments, and finally Tags. Each phase emits a row-count reconciliation report before the next phase begins. We handle duplicate detection on email for Contacts and name for Companies, merging where appropriate.

  5. Cutover and voice workflow handoff

    We freeze Sentia writes during cutover, run a final delta migration of any records modified during the migration window, then set GoHighLevel as the system of record. We deliver the JSON export of all Sentia automation rules and voice workflow definitions to the customer's admin team with a mapping note recommending which GoHighLevel workflow trigger types could replace each Sentia automation pattern. We support a 72-hour hypercare window for reconciliation issues raised by the team.

  6. Automation rebuild advisory and next steps

    We do not rebuild Sentia automations or voice workflows inside the migration scope. We deliver a written automation inventory document that lists every active Sentia automation with its trigger type, conditions, and actions. The document maps each automation to a recommended GoHighLevel workflow type (Contact-based trigger, Opportunity-based trigger, or campaign sequence) and notes any behavioral gaps. The customer's admin or a GoHighLevel implementation partner rebuilds the automations post-migration.

Platform deep dives

Context on both ends of the pair

Sentia logo

Sentia

Source

Strengths

  • Per-user pricing at $25 on Starter tier is competitive for small teams needing core CRM functionality without enterprise complexity.
  • Device-agnostic design ensures consistent access on mobile, tablet, and desktop without feature degradation.
  • Automatic lead capture on inbound channels reduces manual data entry for high-volume sales environments.

Weaknesses

  • Market presence is minimal with only 3 verified G2 reviews as of early 2026, making independent due diligence difficult for prospective customers.
  • Product confusion from multiple unrelated Sentia-branded companies in different verticals complicates vendor research and reference checks.
  • The platform lacks documented public API details in available research sources, making custom integration confidence low.
HighLevel logo

HighLevel

Destination

Strengths

  • Consolidates CRM, marketing automation, email, SMS, scheduling, and funnels into one platform at a predictable flat monthly rate.
  • Supports unlimited contacts and unlimited users on all paid tiers, removing per-record billing anxiety as databases grow.
  • Offers white-label and sub-account capabilities that let agencies resell access and manage multiple client environments under one billing relationship.
  • Includes built-in review management, reputation monitoring, and AI agents as native features rather than third-party add-ons.
  • Exports Contacts and Companies via a scalable async bulk CSV system that handles multi-million-row datasets without blocking the UI.

Weaknesses

  • The breadth of features creates a steep learning curve; advanced automations and Workflow configuration require significant time investment that smaller teams may not recover.
  • The platform charges usage-based fees for telecommunications and AI features that are not included in the base subscription, leading to bill surprises.
  • Recurring user reports on Reddit and G2 describe bugs, errors, and slow support response times that disrupt live marketing and sales operations.
  • Sub-account architecture, while powerful for agencies, adds migration complexity when identifying which client data lives in which isolated environment.
  • The platform is designed for agencies and SMBs; larger enterprises requiring deep reporting, custom objects at scale, or complex role-based access may outgrow its capabilities.

Complexity grading

How hard is this migration?

Moderate CRM migration. 4 of 8 objects need a mapping; the rest are 1:1.

C

Overall complexity

Moderate migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Sentia and HighLevel.

  • Object compatibility

    C

    4 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Sentia: Not publicly documented — confirmed during scoping. Effective limits are bounded by the underlying CRM's published rate quotas since Sentia reads/writes through that platform's API..

  • Data volume sensitivity

    B

    Sentia doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Sentia to HighLevel migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Sentia to HighLevel data migrations

Answers to the questions buyers ask most during Sentia to HighLevel migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Most migrations land between two and three weeks for accounts under 5,000 Contacts and 2,000 Deals with no custom objects and a straightforward pipeline structure. Migrations with complex Sentia pipeline stage logic, large activity histories, multiple users requiring GoHighLevel User provisioning, or custom fields that required the Ultimate tier on Sentia but are being recreated in GoHighLevel move to four to six weeks. GoHighLevel's own setup tasks such as pipeline configuration, domain authentication, and sub-account creation are parallel work the customer controls and can extend the total timeline beyond our direct scope.

Adjacent paths

Related migrations to explore

Ready when you are

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