CRM migration
Field-level mapping, validation, and rollback between Manta Business Management Software and Freshsales. We move data and schema; workflows are rebuilt natively in Freshsales.
Manta Business Management Software
Source
Freshsales
Destination
Compatibility
8 of 8
objects map 1:1 between Manta Business Management Software and Freshsales.
Complexity
CModerate
Timeline
2-4 weeks
Overview
Moving from Manta Business Management Software to Freshsales requires working around the absence of a documented public API on the source side. Manta BMS bundles CRM, contact management, and deal tracking in a single interface at $99 per seat per month, but the platform does not publish API endpoints for programmatic data extraction. We begin every engagement by verifying what export format Manta makes available, since migration depends entirely on manual or built-in export capability rather than a bulk API pull. Freshsales offers a documented REST API with modules for Contacts, Accounts, Leads, Deals, Tasks, Calls, and Meetings, and we map Manta records into the corresponding Freshsales objects using field-level transformation. We flag custom fields, attachments, and any workflow definitions as non-migratable upfront, so the customer knows exactly what will not carry forward before cutover begins.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Manta Business Management Software object lands in Freshsales, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Manta Business Management Software
Contact
Freshsales
Contact
1:1Manta BMS Contact records map to Freshsales Contact. Standard fields (full_name, email, phone, address) map to Freshsales Contact fields (first_name, last_name, emails, phone_numbers, address). We use email as the dedupe key during import. Any contact without an email address is flagged for manual review because Freshsales requires a unique identifier for record matching.
Manta Business Management Software
Company
Freshsales
Account
1:1Manta BMS Company records map to Freshsales Account. Company name, industry, size, and website map to Account name, industry, number_of_employees, and website. The Account is created before Contact import so that the lookup relationship is satisfied at insert time. If the Manta export includes company-contact linkage, we preserve it by setting the Contact's Account lookup.
Manta Business Management Software
Lead
Freshsales
Lead
1:1Manta BMS Lead records map to Freshsales Lead. Lead source, status, and assigned owner map to Freshsales Lead source, lead_status, and owner_id. Note that Freshsales maintains Leads and Contacts as separate objects with explicit lifecycle management; Manta BMS often blurs this distinction in its unified interface, so we review each record during scoping to assign it to the correct Freshsales module.
Manta Business Management Software
Deal
Freshsales
Deal
1:1Manta BMS Deal records map to Freshsales Deal. Deal name, value, stage, expected close date, and owner map to Freshsales Deal name, amount, stage, close_date, and owner. Pipeline stage names in Manta are typically free-text or platform-specific; we map them to Freshsales stage values during scoping and flag any non-matching stage names for customer confirmation.
Manta Business Management Software
Activity (Call, Email, Meeting, Task)
Freshsales
Call, Email, Meeting, Task
1:1Manta BMS Activities map to corresponding Freshsales modules: calls to Freshsales Call, emails to Freshsales Email, meetings to Freshsales Meeting, and tasks to Freshsales Task. Each activity is linked to its parent record (Contact, Account, or Deal) via the Freshsales module_id and module_type fields. Activity timestamps are preserved to maintain the historical timeline in Freshsales.
Manta Business Management Software
User / Owner
Freshsales
User
1:1Manta BMS User or Owner records map to Freshsales User. Owner email and name from Manta are matched by email against the Freshsales User table. Any Manta Owner without a matching Freshsales User is placed in a reconciliation queue; the customer provisions the missing User before record import resumes because OwnerId is a required reference on Deals, Leads, and Activities.
Manta Business Management Software
Custom Fields
Freshsales
Custom Fields
1:1Custom fields defined in Manta BMS are not migratable. Custom field definitions are not exposed via any documented export format or API, and we cannot reliably extract field metadata to reconstruct them in Freshsales. We document every custom field name and label observed in the Manta export during scoping and provide a written inventory for the customer to recreate manually in Freshsales Admin Settings.
Manta Business Management Software
Attachments
Freshsales
Attachments
1:1File attachments stored against Manta BMS records are not migratable. No public export endpoint or documented file storage access was found for Manta BMS. We do not handle binary file handling or document migration. Customers should download critical attachments manually from Manta before the migration window closes.
| Manta Business Management Software | Freshsales | Compatibility | |
|---|---|---|---|
| Contact | Contact1:1 | Fully supported | |
| Company | Account1:1 | Fully supported | |
| Lead | Lead1:1 | Fully supported | |
| Deal | Deal1:1 | Fully supported | |
| Activity (Call, Email, Meeting, Task) | Call, Email, Meeting, Task1:1 | Fully supported | |
| User / Owner | User1:1 | Fully supported | |
| Custom Fields | Custom Fields1:1 | Not supported | |
| Attachments | Attachments1:1 | Not supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Manta Business Management Software gotchas
No documented public API for data export
Custom fields are not migratable
Extremely limited review and technical data
Brand confusion with manta.com directory and Manta Flow (IBM)
Freshsales gotchas
Freddy AI is Pro-tier only despite heavy marketing
Post-migration emails and sequences are disabled
Bot session credits are a one-time 500-session allocation
Phone credits charged per minute with no cap
File storage limits scale with plan tier
Pair-specific challenges
Migration approach
Discovery and export verification
We audit the Manta BMS account to identify available record types (Contacts, Companies, Leads, Deals, Activities), estimate record counts, and verify what export mechanism the platform exposes. We request a sample export (CSV, Excel, or JSON if available) and validate field headers against the Freshsales field model. If the export is incomplete or unavailable, we discuss manual extraction options before proceeding. We also confirm the Freshsales account is provisioned and identify the target tier (Sprout, Blossom, Garden, Estate, or Forest) based on the customer's automation and workflow needs.
Mapping design and Freshsales schema setup
We design the field-level mapping from Manta export columns to Freshsales object fields. Standard fields map directly; non-matching fields are flagged for customer confirmation. We configure Freshsales schema including custom fields (based on the inventory of Manta custom fields for manual recreation), sales stages, lead status values, and any required picklist values. The Freshsales admin portal is used to configure these before any data import begins.
Owner and user reconciliation
We extract every distinct Owner referenced in the Manta export and match by email against the Freshsales User table. Any Manta Owner without a matching Freshsales User is placed in a reconciliation queue. The customer's Freshsales admin provisions missing Users (active or inactive based on whether the Manta user is still active). Migration cannot proceed past Activity import until all OwnerId references are resolved because OwnerId is required on Deals, Leads, and Activities in Freshsales.
Sandbox import and reconciliation
We run a test import into a Freshsales sandbox environment using production-like record counts. The customer reviews the imported records for field accuracy, relationship integrity (Contact-Account linkage, Deal-Contact linkage), and activity timeline completeness. We correct any mapping errors before production import. This step validates that the export format is stable and that Freshsales field types accept the mapped data without validation failures.
Production migration in dependency order
We run production migration in record-dependency order: Accounts (from Manta Companies), Contacts (with AccountId resolved), Leads, Deals (with OwnerId and Contact/Account lookups resolved), and Activities (Calls, Emails, Meetings, Tasks linked to parent records). Each phase emits a row-count reconciliation report before the next phase begins. We use the Freshsales REST API with batch processing and rate-limit handling to insert records efficiently.
Cutover and handoff
We freeze writes in Manta BMS during cutover, run a final delta migration of any records modified during the migration window, then set Freshsales as the system of record. We deliver a written inventory of any custom fields and attachments that could not be migrated for the customer to recreate manually. We do not rebuild Manta workflows or automations as Freshsales workflows inside migration scope; that is a separate engagement. We support a brief post-migration window for reconciliation issues raised by the customer's team.
Platform deep dives
Manta Business Management Software
Source
Strengths
Weaknesses
Freshsales
Destination
Strengths
Weaknesses
Complexity grading
Moderate CRM migration. 1 of 8 objects need a manual workaround.
Overall complexity
Moderate migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Manta Business Management Software and Freshsales.
Object compatibility
1 of 8 objects need a manual workaround.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Manta Business Management Software: Not publicly documented — confirmed during scoping..
Data volume sensitivity
Manta Business Management Software doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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