CRM migration

Migrate from Manta Business Management Software to Freshsales

Field-level mapping, validation, and rollback between Manta Business Management Software and Freshsales. We move data and schema; workflows are rebuilt natively in Freshsales.

Manta Business Management Software logo

Manta Business Management Software

Source

Freshsales

Destination

Freshsales logo

Compatibility

100%

8 of 8

objects map 1:1 between Manta Business Management Software and Freshsales.

Complexity

CModerate

Timeline

2-4 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from Manta Business Management Software to Freshsales requires working around the absence of a documented public API on the source side. Manta BMS bundles CRM, contact management, and deal tracking in a single interface at $99 per seat per month, but the platform does not publish API endpoints for programmatic data extraction. We begin every engagement by verifying what export format Manta makes available, since migration depends entirely on manual or built-in export capability rather than a bulk API pull. Freshsales offers a documented REST API with modules for Contacts, Accounts, Leads, Deals, Tasks, Calls, and Meetings, and we map Manta records into the corresponding Freshsales objects using field-level transformation. We flag custom fields, attachments, and any workflow definitions as non-migratable upfront, so the customer knows exactly what will not carry forward before cutover begins.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Manta Business Management Software logo

Manta Business Management Software

What's pushing teams away

  • Customers report receiving zero qualified leads after months of use, with some feeling the platform oversold SEO and marketing capabilities that did not materialize.
  • Users describe the platform as not user-friendly, with workflows that feel unintuitive compared to better-known CRM alternatives.
  • Customers leave when pricing becomes unfavorable as the team grows, particularly when comparing total cost against platforms offering free tiers or more generous per-seat pricing.
  • The brand confusion between Manta BMS and manta.com (a business directory listing site) leads to misaligned expectations, with some customers expecting directory traffic and getting a CRM instead.

Choosing

Freshsales logo

Freshsales

What's pulling them in

  • Lowest barrier to entry among major CRMs — the free tier supports up to 3 users and includes core CRM functionality before committing to per-seat pricing.
  • Built-in chat, email, and phone reduce reliance on third-party integrations for basic sales communication and contact management.
  • Freddy AI contact scoring and deal insights are included on Pro plans at a lower price than comparable HubSpot tiers.
  • Kanban pipeline views across Contacts, Accounts, and Deals provide visual deal management without requiring custom configuration.
  • Integration with the broader Freshworks ecosystem (Freshdesk, Freshchat, Freshservice) reduces tool sprawl for teams already using Freshworks.

Object mapping

How Manta Business Management Software objects map to Freshsales

Each row shows how a Manta Business Management Software object lands in Freshsales, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Manta Business Management Software

Contact

maps to

Freshsales

Contact

1:1
Fully supported

Manta BMS Contact records map to Freshsales Contact. Standard fields (full_name, email, phone, address) map to Freshsales Contact fields (first_name, last_name, emails, phone_numbers, address). We use email as the dedupe key during import. Any contact without an email address is flagged for manual review because Freshsales requires a unique identifier for record matching.

Manta Business Management Software

Company

maps to

Freshsales

Account

1:1
Fully supported

Manta BMS Company records map to Freshsales Account. Company name, industry, size, and website map to Account name, industry, number_of_employees, and website. The Account is created before Contact import so that the lookup relationship is satisfied at insert time. If the Manta export includes company-contact linkage, we preserve it by setting the Contact's Account lookup.

Manta Business Management Software

Lead

maps to

Freshsales

Lead

1:1
Fully supported

Manta BMS Lead records map to Freshsales Lead. Lead source, status, and assigned owner map to Freshsales Lead source, lead_status, and owner_id. Note that Freshsales maintains Leads and Contacts as separate objects with explicit lifecycle management; Manta BMS often blurs this distinction in its unified interface, so we review each record during scoping to assign it to the correct Freshsales module.

Manta Business Management Software

Deal

maps to

Freshsales

Deal

1:1
Fully supported

Manta BMS Deal records map to Freshsales Deal. Deal name, value, stage, expected close date, and owner map to Freshsales Deal name, amount, stage, close_date, and owner. Pipeline stage names in Manta are typically free-text or platform-specific; we map them to Freshsales stage values during scoping and flag any non-matching stage names for customer confirmation.

Manta Business Management Software

Activity (Call, Email, Meeting, Task)

maps to

Freshsales

Call, Email, Meeting, Task

1:1
Fully supported

Manta BMS Activities map to corresponding Freshsales modules: calls to Freshsales Call, emails to Freshsales Email, meetings to Freshsales Meeting, and tasks to Freshsales Task. Each activity is linked to its parent record (Contact, Account, or Deal) via the Freshsales module_id and module_type fields. Activity timestamps are preserved to maintain the historical timeline in Freshsales.

Manta Business Management Software

User / Owner

maps to

Freshsales

User

1:1
Fully supported

Manta BMS User or Owner records map to Freshsales User. Owner email and name from Manta are matched by email against the Freshsales User table. Any Manta Owner without a matching Freshsales User is placed in a reconciliation queue; the customer provisions the missing User before record import resumes because OwnerId is a required reference on Deals, Leads, and Activities.

Manta Business Management Software

Custom Fields

maps to

Freshsales

Custom Fields

1:1
Not supported

Custom fields defined in Manta BMS are not migratable. Custom field definitions are not exposed via any documented export format or API, and we cannot reliably extract field metadata to reconstruct them in Freshsales. We document every custom field name and label observed in the Manta export during scoping and provide a written inventory for the customer to recreate manually in Freshsales Admin Settings.

Manta Business Management Software

Attachments

maps to

Freshsales

Attachments

1:1
Not supported

File attachments stored against Manta BMS records are not migratable. No public export endpoint or documented file storage access was found for Manta BMS. We do not handle binary file handling or document migration. Customers should download critical attachments manually from Manta before the migration window closes.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Manta Business Management Software logo

Manta Business Management Software gotchas

High

No documented public API for data export

Medium

Custom fields are not migratable

Medium

Extremely limited review and technical data

Low

Brand confusion with manta.com directory and Manta Flow (IBM)

Freshsales logo

Freshsales gotchas

Medium

Freddy AI is Pro-tier only despite heavy marketing

High

Post-migration emails and sequences are disabled

Medium

Bot session credits are a one-time 500-session allocation

Medium

Phone credits charged per minute with no cap

Low

File storage limits scale with plan tier

Pair-specific challenges

  • No documented API forces reliance on Manta's export format

    Manta Business Management Software does not publish a public API with documented endpoints for CRM data extraction. Migration depends entirely on whatever manual or built-in export the platform exposes at the time of scoping. We verify export availability during the discovery call and escalate immediately if only partial, screen-scraped, or unavailable exports are possible. If Manta's export produces a CSV or Excel with meaningful record counts and standard field headers, we proceed. If export is unavailable or produces only screen-readable data, we discuss manual extraction options with the customer before accepting the engagement.

  • Custom fields are not exposed for migration

    Manta BMS supports custom fields on contact and deal records, but these field definitions are not exposed via any documented schema or export format. We cannot reliably extract, map, or preserve custom field data in Freshsales because we have no programmatic way to identify which fields are standard versus custom or to retrieve their values. We inventory every custom field observed in the Manta export and provide a written list for the customer to recreate manually in Freshsales Admin Settings post-migration.

  • Brand confusion between Manta products causes scoping misalignment

    The product name Manta overlaps with manta.com (a business listing directory), Manta Flow (an IBM data lineage and migration tool), and Manta Tools (Crunchbase-listed data lineage platform). Some customers inquiring about migration have confused these products. We clarify which Manta product a customer uses during intake. If the customer is using Manta Flow or manta.com rather than Manta Business Management Software, the migration scope changes entirely because those are different product categories with different data models.

  • Extremely thin evidence base for Manta BMS edge cases

    Only two verified G2 reviews exist for Manta Business Management Software, and no developer documentation, community forum posts, or case studies were found in the research set. This means we have minimal ground-truth evidence about edge case behavior, support response quality, or known limitations that might affect migration. We proceed conservatively, validate every assumption during the discovery call, and do not assume export behavior that we cannot verify.

  • Freshsales Lead versus Contact split requires manual classification

    Freshsales maintains Leads and Contacts as separate modules with different lifecycle stages. Manta BMS typically presents contacts and leads in a unified or loosely differentiated interface. We review each Manta record during scoping to assign it to the correct Freshsales module (Lead for unqualified prospects, Contact for qualified buyers) based on the record's status, stage, or field values. This classification is manual and requires customer input if the Manta export does not include a clear status indicator.

Migration approach

Six steps for a successful Manta Business Management Software to Freshsales data migration

  1. Discovery and export verification

    We audit the Manta BMS account to identify available record types (Contacts, Companies, Leads, Deals, Activities), estimate record counts, and verify what export mechanism the platform exposes. We request a sample export (CSV, Excel, or JSON if available) and validate field headers against the Freshsales field model. If the export is incomplete or unavailable, we discuss manual extraction options before proceeding. We also confirm the Freshsales account is provisioned and identify the target tier (Sprout, Blossom, Garden, Estate, or Forest) based on the customer's automation and workflow needs.

  2. Mapping design and Freshsales schema setup

    We design the field-level mapping from Manta export columns to Freshsales object fields. Standard fields map directly; non-matching fields are flagged for customer confirmation. We configure Freshsales schema including custom fields (based on the inventory of Manta custom fields for manual recreation), sales stages, lead status values, and any required picklist values. The Freshsales admin portal is used to configure these before any data import begins.

  3. Owner and user reconciliation

    We extract every distinct Owner referenced in the Manta export and match by email against the Freshsales User table. Any Manta Owner without a matching Freshsales User is placed in a reconciliation queue. The customer's Freshsales admin provisions missing Users (active or inactive based on whether the Manta user is still active). Migration cannot proceed past Activity import until all OwnerId references are resolved because OwnerId is required on Deals, Leads, and Activities in Freshsales.

  4. Sandbox import and reconciliation

    We run a test import into a Freshsales sandbox environment using production-like record counts. The customer reviews the imported records for field accuracy, relationship integrity (Contact-Account linkage, Deal-Contact linkage), and activity timeline completeness. We correct any mapping errors before production import. This step validates that the export format is stable and that Freshsales field types accept the mapped data without validation failures.

  5. Production migration in dependency order

    We run production migration in record-dependency order: Accounts (from Manta Companies), Contacts (with AccountId resolved), Leads, Deals (with OwnerId and Contact/Account lookups resolved), and Activities (Calls, Emails, Meetings, Tasks linked to parent records). Each phase emits a row-count reconciliation report before the next phase begins. We use the Freshsales REST API with batch processing and rate-limit handling to insert records efficiently.

  6. Cutover and handoff

    We freeze writes in Manta BMS during cutover, run a final delta migration of any records modified during the migration window, then set Freshsales as the system of record. We deliver a written inventory of any custom fields and attachments that could not be migrated for the customer to recreate manually. We do not rebuild Manta workflows or automations as Freshsales workflows inside migration scope; that is a separate engagement. We support a brief post-migration window for reconciliation issues raised by the customer's team.

Platform deep dives

Context on both ends of the pair

Manta Business Management Software logo

Manta Business Management Software

Source

Strengths

  • Starts at $99/month per seat, positioning it as one of the more affordable all-in-one SMB CRM options.
  • Bundles contact management, lead tracking, and deal management in a single platform without requiring third-party integrations for basic use.
  • Targets micro and small businesses with minimal onboarding expectations, reducing implementation friction for non-technical teams.

Weaknesses

  • Very limited public documentation, no documented public API, and no published developer resources for migration tooling.
  • Extremely thin review data (only 2 G2 reviews) makes it difficult to verify real-world capabilities and support quality.
  • Confusing brand overlap with manta.com (business directory) and Manta Flow (IBM data lineage tool) causes customer misalignment.
Freshsales logo

Freshsales

Destination

Strengths

  • Generous free tier for small teams with core CRM functionality without per-seat costs.
  • All-in-one sales CRM with built-in telephony, chat, and email reducing third-party tool dependency.
  • Freddy AI contact scoring and deal predictions available on Pro tier.
  • Multiple pipeline views with Kanban and list options across all plans.

Weaknesses

  • Reports lack depth compared to competitors like HubSpot, with limited customization options.
  • Integration setup is poorly documented with no clear guides for connecting third-party tools.
  • AI features gated behind $39/user/month Pro tier despite marketing emphasis on Freddy AI.
  • Bot sessions limited to 500 one-time allocation with no monthly refresh.

Complexity grading

How hard is this migration?

Moderate CRM migration. 1 of 8 objects need a manual workaround.

C

Overall complexity

Moderate migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Manta Business Management Software and Freshsales.

  • Object compatibility

    D

    1 of 8 objects need a manual workaround.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Manta Business Management Software: Not publicly documented — confirmed during scoping..

  • Data volume sensitivity

    B

    Manta Business Management Software doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Manta Business Management Software to Freshsales migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Manta Business Management Software to Freshsales data migrations

Answers to the questions buyers ask most during Manta Business Management Software to Freshsales migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Book a free 30 minute consultation

Most migrations complete in two to four weeks for straightforward exports (CSV or Excel from Manta with standard fields) covering up to 5,000 contacts, 1,000 companies, 500 deals, and associated activities. Migrations requiring extended export-format testing, manual record extraction, or data recovery from screen-readable output extend to four to six weeks. The primary variable is whether Manta's export mechanism produces clean, structured data or requires workarounds.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Manta Business Management Software.
Land in Freshsales, intact.

Tell us record counts and timeline. We'll come back with a written quote inside 1 business day — no commitment, no sales pitch.

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