CRM migration
Field-level mapping, validation, and rollback between Manta Business Management Software and Salesforce Sales Cloud. We move data and schema; workflows are rebuilt natively in Salesforce Sales Cloud.
Manta Business Management Software
Source
Salesforce Sales Cloud
Destination
Compatibility
11 of 14
objects map 1:1 between Manta Business Management Software and Salesforce Sales Cloud.
Complexity
CModerate
Timeline
3-5 weeks
Overview
Manta Business Management Software does not publish a documented public API, which means data extraction depends entirely on whatever built-in export the platform exposes. We scope export availability during discovery, flag any screen-scraped or partial exports immediately, and sequence the migration in dependency order once we have a clean source dataset. On the Salesforce side we use the Bulk API 2.0 with batch chunking and exponential backoff to handle the target-side import. Standard Manta BMS objects—Contacts, Companies, Leads, Deals, and Activities—map to their Salesforce equivalents. Custom fields and attachments cannot be migrated because the source schema is not exposed. We do not migrate any workflows, automations, or configurations from Manta BMS; we deliver a written inventory of these for the customer's admin to rebuild in Salesforce Flow.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Manta Business Management Software object lands in Salesforce Sales Cloud, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Manta Business Management Software
Contact
Salesforce Sales Cloud
Lead or Contact (split required)
1:manyManta BMS Contact records with an associated lead status or qualification flag map to Salesforce Lead; Contacts tied to an established business relationship map to Salesforce Contact attached to an Account. We identify the split condition during scoping based on whatever status fields Manta BMS exposes in its export. Contacts without an email address are flagged as incomplete and held in a reconciliation queue. The original Manta BMS record ID is preserved in a custom field manta_id__c for audit and cross-reference.
Manta Business Management Software
Company
Salesforce Sales Cloud
Account
1:1Manta BMS Company records map directly to Salesforce Account. Company name becomes Account Name; industry and company size fields map to Industry and NumberOfEmployees on Account. We deduplicate Accounts by name during import using an external ID field to catch duplicates introduced by multiple Contacts from the same Company in the source export. Account is created before any Contact import so that the AccountId Lookup relationship is satisfied at Contact insert time.
Manta Business Management Software
Lead
Salesforce Sales Cloud
Lead
1:1Manta BMS Lead records map directly to Salesforce Lead. Lead source, status, and assigned owner fields migrate to the equivalent Salesforce Lead fields. If Manta BMS exposes a lead score or rating field, we map it to a custom field lead_score__c on Salesforce Lead. Owner resolution uses email matching against the Salesforce User table, with unresolved owners held in a reconciliation queue for the customer's admin to provision.
Manta Business Management Software
Deal
Salesforce Sales Cloud
Opportunity
1:1Manta BMS Deal records map to Salesforce Opportunity. Deal name becomes Opportunity Name; deal value maps to Amount; expected close date maps to CloseDate; and stage maps to StageName. The pipeline assignment from Manta BMS maps to a Salesforce Record Type and Sales Process that we configure before migration. If the Manta BMS export exposes closed-lost or closed-won reason fields, these map to Loss Reason and custom win reason fields on Opportunity.
Manta Business Management Software
Deal Stage
Salesforce Sales Cloud
Opportunity Stage
lossyEach unique stage name in the Manta BMS Deal export becomes a Salesforce StageName value within the designated Sales Process. We create the stage values before migration, mapping probabilities from whatever stage weighting Manta BMS exposes. Closed-Lost and Closed-Won stages are mapped to the Salesforce standard Closed Lost and Closed Won stage values. Stage ordering is preserved in the Sales Process configuration.
Manta Business Management Software
Pipeline
Salesforce Sales Cloud
Record Type + Sales Process
lossyIf Manta BMS exposes multiple deal pipelines or categories, each maps to a Salesforce Opportunity Record Type with its own Sales Process and Page Layout. This allows different lines of business to have scoped stage values and field visibility rules. The Record Type is set on Opportunity during migration using the pipeline mapping defined in scoping. If Manta BMS has only a single pipeline, we use the default Salesforce Opportunity Record Type without additional configuration.
Manta Business Management Software
User / Owner
Salesforce Sales Cloud
User
1:1Manta BMS User or Owner records referenced on Contact, Company, Lead, Deal, and Activity exports are resolved by email match against the Salesforce destination org's User table. We flag any Owner without a matching Salesforce User in a reconciliation report and hold record imports referencing that Owner until the customer provisions the User or remaps the Owner to an existing User. Active and inactive status is preserved to indicate whether the user account should be enabled in Salesforce.
Manta Business Management Software
Activity: Call
Salesforce Sales Cloud
Task (TaskSubtype = Call)
1:1Manta BMS call activity records map to Salesforce Task with TaskSubtype set to Call. Call duration, disposition, and any notes from the source export migrate to custom fields on the Task. The WhoId on Task points to the resolved Lead or Contact; the WhatId points to the related Opportunity or Account. ActivityDateTime is set to the original Manta BMS timestamp to preserve timeline ordering. We use the Salesforce Bulk API 2.0 for this phase to handle volume without hitting governor limits.
Manta Business Management Software
Activity: Email
Salesforce Sales Cloud
EmailMessage + Task
1:1Manta BMS email engagement records map to Salesforce EmailMessage (the content body) linked to an Activity Task record (the timeline entry). The email subject and body text migrate as EmailMessage fields; HasAttachment flags whether the source record referenced a file. The WhoId links to the Lead or Contact; the WhatId links to the related Account or Opportunity. EmailMessage direction (inbound/outbound) is preserved in a custom field for reporting.
Manta Business Management Software
Activity: Meeting
Salesforce Sales Cloud
Event
1:1Manta BMS meeting records map to Salesforce Event. StartDateTime, EndDateTime, Subject, and Location fields migrate directly. Attendee information from the source export is stored as EventRelation records linked to the corresponding Lead, Contact, and User records. Event Subject is set to the Manta BMS meeting title. We resolve attendee WhoIds against the migrated Lead and Contact records using email as the matching key.
Manta Business Management Software
Activity: Task
Salesforce Sales Cloud
Task
1:1Manta BMS standalone task records map to Salesforce Task with Status, Priority, Subject, and ActivityDate preserved. Task assignment migrates by resolving the Manta BMS owner email to Salesforce OwnerId via the User mapping. Completed date and time migrate to CompletedDateTime on Task. If the Manta BMS export includes task description or notes, these migrate as the Task Description field.
Manta Business Management Software
Activity: Note
Salesforce Sales Cloud
Note
1:1Manta BMS note records map to Salesforce Note objects linked via ContentDocumentLink to the parent record. We set the parent as whichever object (Contact, Lead, Account, or Opportunity) the note was associated with in the source export, resolving by email and record ID where available. Note title and body text migrate directly. If Manta BMS exposes note creation timestamps or modified dates, these are preserved as Note CreatedDate for audit purposes.
Manta Business Management Software
Custom Field
Salesforce Sales Cloud
Custom Field (excluded)
1:1Manta BMS custom fields on Contact, Company, Lead, and Deal records cannot be migrated. The platform does not expose custom field definitions or metadata through any documented API or export format. We identify and document every custom field present in the source export during scoping so the customer knows which data will not carry forward. The customer's admin creates matching custom fields in Salesforce and populates them manually or through a separate data entry project after migration.
Manta Business Management Software
Attachment
Salesforce Sales Cloud
ContentDocument (excluded)
1:1Manta BMS file attachments linked to Contact, Company, Lead, or Deal records cannot be migrated. No public export endpoint or documented file storage access was found in Manta BMS. We flag any references to attachments in the source export so the customer knows which files are not carried forward. The customer's admin can re-upload key attachments post-migration if the files are available locally.
| Manta Business Management Software | Salesforce Sales Cloud | Compatibility | |
|---|---|---|---|
| Contact | Lead or Contact (split required)1:many | Fully supported | |
| Company | Account1:1 | Fully supported | |
| Lead | Lead1:1 | Fully supported | |
| Deal | Opportunity1:1 | Fully supported | |
| Deal Stage | Opportunity Stagelossy | Fully supported | |
| Pipeline | Record Type + Sales Processlossy | Fully supported | |
| User / Owner | User1:1 | Fully supported | |
| Activity: Call | Task (TaskSubtype = Call)1:1 | Fully supported | |
| Activity: Email | EmailMessage + Task1:1 | Fully supported | |
| Activity: Meeting | Event1:1 | Fully supported | |
| Activity: Task | Task1:1 | Fully supported | |
| Activity: Note | Note1:1 | Fully supported | |
| Custom Field | Custom Field (excluded)1:1 | Fully supported | |
| Attachment | ContentDocument (excluded)1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Manta Business Management Software gotchas
No documented public API for data export
Custom fields are not migratable
Extremely limited review and technical data
Brand confusion with manta.com directory and Manta Flow (IBM)
Salesforce Sales Cloud gotchas
Workflow Rules and Process Builder are retired
Bulk API batch quota exhaustion during large imports
Storage overage billing is non-obvious
Account-Contact many-to-many relationship mapping
Territory and team member import ordering dependencies
Pair-specific challenges
Migration approach
Export availability verification and scoping
We begin by identifying the exact export mechanism Manta BMS exposes. If the platform provides a CSV export, an API-like endpoint, or a data dump feature, we verify the record types available (Contacts, Companies, Leads, Deals, Activities) and the field coverage within each export. If export is limited or unreliable, we escalate immediately and propose workarounds (manual export with structured templates, database-level access if available, or customer-managed export with our guidance). The scoping document captures the export format, record counts per object, and any known gaps before migration design begins.
Salesforce edition selection and schema design
We pair the Manta BMS export findings with a Salesforce edition recommendation. Professional ($80/user) covers most migrations with custom objects and advanced reporting; Enterprise ($165/user) is required if the customer needs record-triggered Flow at scale, territory management, or advanced forecasting. We design the destination schema in Salesforce including custom fields, Record Types per pipeline, Sales Processes per Record Type, and Page Layouts scoped per Record Type. Schema is deployed into a Salesforce Sandbox via metadata API or change set for validation before production migration begins.
Sandbox migration and reconciliation
We run a full migration into a Salesforce Sandbox using production-like data volume from the Manta BMS export. The customer's admin or RevOps lead reconciles record counts (Contacts in, Leads in, Accounts in, Opportunities in, Activities in), spot-checks 25-50 random records against the source export, and validates that owner assignments, stage values, and lookup relationships are correct. Any mapping corrections happen in Sandbox before production migration begins. This step also surfaces any Salesforce validation rules or field-level security settings that will block production imports.
Owner reconciliation and User provisioning
We extract every distinct Owner referenced on Contact, Company, Lead, Deal, and Activity records from the Manta BMS export and match by email against the Salesforce destination org's User table. Owners without a matching User go to a reconciliation queue. The customer's Salesforce admin provisions any missing Users (active or inactive depending on whether the original Manta BMS user is still active). OwnerId references must be resolved before standard object imports can proceed, so this step gates the production migration.
Production migration in dependency order
We run production migration in record-dependency order: Users (validated, not migrated), Accounts (from Manta BMS Companies), Leads (with status split applied), Contacts (with AccountId resolved), Opportunities (with AccountId, OwnerId, and RecordTypeId resolved), Activity history (Tasks, Events, EmailMessages, Notes via Bulk API 2.0 with chunking and exponential backoff). Each phase emits a row-count reconciliation report before the next phase begins. Custom fields and attachments are skipped per scope and flagged in the final handoff report.
Cutover, validation, and automation inventory handoff
We freeze Manta BMS writes during cutover, run a final delta migration of any records modified during the migration window, then enable Salesforce as the system of record. We deliver a written inventory of any workflows, automations, or configurations found in Manta BMS with a recommended Salesforce Flow equivalent for each. We support a one-week hypercare window where we resolve reconciliation issues raised by the customer's sales team. We do not rebuild Manta BMS automations as Salesforce Flow inside the migration scope; that is a separate engagement.
Platform deep dives
Manta Business Management Software
Source
Strengths
Weaknesses
Salesforce Sales Cloud
Destination
Strengths
Weaknesses
Complexity grading
Moderate CRM migration. 1 of 8 objects need a manual workaround.
Overall complexity
Moderate migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Manta Business Management Software and Salesforce Sales Cloud.
Object compatibility
1 of 8 objects need a manual workaround.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Manta Business Management Software: Not publicly documented — confirmed during scoping..
Data volume sensitivity
Manta Business Management Software doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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