CRM migration

Migrate from Manta Business Management Software to Salesforce Sales Cloud

Field-level mapping, validation, and rollback between Manta Business Management Software and Salesforce Sales Cloud. We move data and schema; workflows are rebuilt natively in Salesforce Sales Cloud.

Manta Business Management Software logo

Manta Business Management Software

Source

Salesforce Sales Cloud

Destination

Salesforce Sales Cloud logo

Compatibility

79%

11 of 14

objects map 1:1 between Manta Business Management Software and Salesforce Sales Cloud.

Complexity

CModerate

Timeline

3-5 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Manta Business Management Software does not publish a documented public API, which means data extraction depends entirely on whatever built-in export the platform exposes. We scope export availability during discovery, flag any screen-scraped or partial exports immediately, and sequence the migration in dependency order once we have a clean source dataset. On the Salesforce side we use the Bulk API 2.0 with batch chunking and exponential backoff to handle the target-side import. Standard Manta BMS objects—Contacts, Companies, Leads, Deals, and Activities—map to their Salesforce equivalents. Custom fields and attachments cannot be migrated because the source schema is not exposed. We do not migrate any workflows, automations, or configurations from Manta BMS; we deliver a written inventory of these for the customer's admin to rebuild in Salesforce Flow.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Manta Business Management Software logo

Manta Business Management Software

What's pushing teams away

  • Customers report receiving zero qualified leads after months of use, with some feeling the platform oversold SEO and marketing capabilities that did not materialize.
  • Users describe the platform as not user-friendly, with workflows that feel unintuitive compared to better-known CRM alternatives.
  • Customers leave when pricing becomes unfavorable as the team grows, particularly when comparing total cost against platforms offering free tiers or more generous per-seat pricing.
  • The brand confusion between Manta BMS and manta.com (a business directory listing site) leads to misaligned expectations, with some customers expecting directory traffic and getting a CRM instead.

Choosing

Salesforce Sales Cloud logo

Salesforce Sales Cloud

What's pulling them in

  • The AppExchange marketplace with 5,000+ prebuilt apps gives enterprises integrations for nearly every business workflow without custom development.
  • Native Einstein AI for lead scoring, opportunity insights, and predictive forecasting adds intelligence without a separate platform purchase.
  • Territory management, multi-currency support, and advanced forecasting satisfy the needs of complex B2B sales organizations with structured revenue teams.
  • Slack, Tableau, and CPQ are deeply integrated into the core platform, keeping the sales stack unified for teams already in the Salesforce ecosystem.
  • Organizations with a large, established Salesforce implementation choose it because switching costs — integrations, custom code, trained admins — are prohibitive.

Object mapping

How Manta Business Management Software objects map to Salesforce Sales Cloud

Each row shows how a Manta Business Management Software object lands in Salesforce Sales Cloud, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Manta Business Management Software

Contact

maps to

Salesforce Sales Cloud

Lead or Contact (split required)

1:many
Fully supported

Manta BMS Contact records with an associated lead status or qualification flag map to Salesforce Lead; Contacts tied to an established business relationship map to Salesforce Contact attached to an Account. We identify the split condition during scoping based on whatever status fields Manta BMS exposes in its export. Contacts without an email address are flagged as incomplete and held in a reconciliation queue. The original Manta BMS record ID is preserved in a custom field manta_id__c for audit and cross-reference.

Manta Business Management Software

Company

maps to

Salesforce Sales Cloud

Account

1:1
Fully supported

Manta BMS Company records map directly to Salesforce Account. Company name becomes Account Name; industry and company size fields map to Industry and NumberOfEmployees on Account. We deduplicate Accounts by name during import using an external ID field to catch duplicates introduced by multiple Contacts from the same Company in the source export. Account is created before any Contact import so that the AccountId Lookup relationship is satisfied at Contact insert time.

Manta Business Management Software

Lead

maps to

Salesforce Sales Cloud

Lead

1:1
Fully supported

Manta BMS Lead records map directly to Salesforce Lead. Lead source, status, and assigned owner fields migrate to the equivalent Salesforce Lead fields. If Manta BMS exposes a lead score or rating field, we map it to a custom field lead_score__c on Salesforce Lead. Owner resolution uses email matching against the Salesforce User table, with unresolved owners held in a reconciliation queue for the customer's admin to provision.

Manta Business Management Software

Deal

maps to

Salesforce Sales Cloud

Opportunity

1:1
Fully supported

Manta BMS Deal records map to Salesforce Opportunity. Deal name becomes Opportunity Name; deal value maps to Amount; expected close date maps to CloseDate; and stage maps to StageName. The pipeline assignment from Manta BMS maps to a Salesforce Record Type and Sales Process that we configure before migration. If the Manta BMS export exposes closed-lost or closed-won reason fields, these map to Loss Reason and custom win reason fields on Opportunity.

Manta Business Management Software

Deal Stage

maps to

Salesforce Sales Cloud

Opportunity Stage

lossy
Fully supported

Each unique stage name in the Manta BMS Deal export becomes a Salesforce StageName value within the designated Sales Process. We create the stage values before migration, mapping probabilities from whatever stage weighting Manta BMS exposes. Closed-Lost and Closed-Won stages are mapped to the Salesforce standard Closed Lost and Closed Won stage values. Stage ordering is preserved in the Sales Process configuration.

Manta Business Management Software

Pipeline

maps to

Salesforce Sales Cloud

Record Type + Sales Process

lossy
Fully supported

If Manta BMS exposes multiple deal pipelines or categories, each maps to a Salesforce Opportunity Record Type with its own Sales Process and Page Layout. This allows different lines of business to have scoped stage values and field visibility rules. The Record Type is set on Opportunity during migration using the pipeline mapping defined in scoping. If Manta BMS has only a single pipeline, we use the default Salesforce Opportunity Record Type without additional configuration.

Manta Business Management Software

User / Owner

maps to

Salesforce Sales Cloud

User

1:1
Fully supported

Manta BMS User or Owner records referenced on Contact, Company, Lead, Deal, and Activity exports are resolved by email match against the Salesforce destination org's User table. We flag any Owner without a matching Salesforce User in a reconciliation report and hold record imports referencing that Owner until the customer provisions the User or remaps the Owner to an existing User. Active and inactive status is preserved to indicate whether the user account should be enabled in Salesforce.

Manta Business Management Software

Activity: Call

maps to

Salesforce Sales Cloud

Task (TaskSubtype = Call)

1:1
Fully supported

Manta BMS call activity records map to Salesforce Task with TaskSubtype set to Call. Call duration, disposition, and any notes from the source export migrate to custom fields on the Task. The WhoId on Task points to the resolved Lead or Contact; the WhatId points to the related Opportunity or Account. ActivityDateTime is set to the original Manta BMS timestamp to preserve timeline ordering. We use the Salesforce Bulk API 2.0 for this phase to handle volume without hitting governor limits.

Manta Business Management Software

Activity: Email

maps to

Salesforce Sales Cloud

EmailMessage + Task

1:1
Fully supported

Manta BMS email engagement records map to Salesforce EmailMessage (the content body) linked to an Activity Task record (the timeline entry). The email subject and body text migrate as EmailMessage fields; HasAttachment flags whether the source record referenced a file. The WhoId links to the Lead or Contact; the WhatId links to the related Account or Opportunity. EmailMessage direction (inbound/outbound) is preserved in a custom field for reporting.

Manta Business Management Software

Activity: Meeting

maps to

Salesforce Sales Cloud

Event

1:1
Fully supported

Manta BMS meeting records map to Salesforce Event. StartDateTime, EndDateTime, Subject, and Location fields migrate directly. Attendee information from the source export is stored as EventRelation records linked to the corresponding Lead, Contact, and User records. Event Subject is set to the Manta BMS meeting title. We resolve attendee WhoIds against the migrated Lead and Contact records using email as the matching key.

Manta Business Management Software

Activity: Task

maps to

Salesforce Sales Cloud

Task

1:1
Fully supported

Manta BMS standalone task records map to Salesforce Task with Status, Priority, Subject, and ActivityDate preserved. Task assignment migrates by resolving the Manta BMS owner email to Salesforce OwnerId via the User mapping. Completed date and time migrate to CompletedDateTime on Task. If the Manta BMS export includes task description or notes, these migrate as the Task Description field.

Manta Business Management Software

Activity: Note

maps to

Salesforce Sales Cloud

Note

1:1
Fully supported

Manta BMS note records map to Salesforce Note objects linked via ContentDocumentLink to the parent record. We set the parent as whichever object (Contact, Lead, Account, or Opportunity) the note was associated with in the source export, resolving by email and record ID where available. Note title and body text migrate directly. If Manta BMS exposes note creation timestamps or modified dates, these are preserved as Note CreatedDate for audit purposes.

Manta Business Management Software

Custom Field

maps to

Salesforce Sales Cloud

Custom Field (excluded)

1:1
Fully supported

Manta BMS custom fields on Contact, Company, Lead, and Deal records cannot be migrated. The platform does not expose custom field definitions or metadata through any documented API or export format. We identify and document every custom field present in the source export during scoping so the customer knows which data will not carry forward. The customer's admin creates matching custom fields in Salesforce and populates them manually or through a separate data entry project after migration.

Manta Business Management Software

Attachment

maps to

Salesforce Sales Cloud

ContentDocument (excluded)

1:1
Fully supported

Manta BMS file attachments linked to Contact, Company, Lead, or Deal records cannot be migrated. No public export endpoint or documented file storage access was found in Manta BMS. We flag any references to attachments in the source export so the customer knows which files are not carried forward. The customer's admin can re-upload key attachments post-migration if the files are available locally.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Manta Business Management Software logo

Manta Business Management Software gotchas

High

No documented public API for data export

Medium

Custom fields are not migratable

Medium

Extremely limited review and technical data

Low

Brand confusion with manta.com directory and Manta Flow (IBM)

Salesforce Sales Cloud logo

Salesforce Sales Cloud gotchas

High

Workflow Rules and Process Builder are retired

High

Bulk API batch quota exhaustion during large imports

Medium

Storage overage billing is non-obvious

Medium

Account-Contact many-to-many relationship mapping

Low

Territory and team member import ordering dependencies

Pair-specific challenges

  • No documented public API limits export options

    Manta Business Management Software does not publish a public API with documented endpoints for CRM data extraction. We cannot programmatically pull records in bulk through a programmatic interface, which means migration depends entirely on whatever manual or built-in export the platform exposes during discovery. We verify export availability before scoping begins and escalate immediately if only partial, screen-scraped, or unreliable exports are possible. If export is limited to screen-level screenshots or non-structured data, we inform the customer of the constraint and the impact on timeline before proceeding.

  • Custom fields and attachments are not migratable

    Manta BMS supports custom fields on contact and deal records, but these field definitions are not exposed via any documented schema or API. Attachments are referenced in the object model but no file export pathway was found. We do not extract custom fields or attachments because we cannot reliably identify, map, or preserve them. We flag all custom fields and any attachment references during scoping so the customer knows which data will not carry forward before migration begins.

  • Salesforce field validation rules can block imported records

    Salesforce orgs commonly enforce validation rules on required formats, conditional required fields, and picklist whitelists that the migrating user must explicitly bypass during data load. We coordinate with the customer's Salesforce admin to grant the migration user Modify All Data and the relevant Bulk API permission, and we either temporarily disable active validation rules during load or extend them with a migration-context bypass. Without this step, 5-30 percent of records typically fail on first import attempt with cryptic field-level errors that require iterative correction.

  • Brand overlap creates intake confusion

    The product name Manta overlaps with manta.com (a business listing directory) and Manta Flow (an IBM metadata management tool). Customers have contacted us expecting directory traffic or marketing services rather than a CRM. We clarify which Manta product a customer uses during intake to avoid misalignment. This is a low-severity operational gotcha that affects scoping accuracy if not caught early but does not affect data migration mechanics.

Migration approach

Six steps for a successful Manta Business Management Software to Salesforce Sales Cloud data migration

  1. Export availability verification and scoping

    We begin by identifying the exact export mechanism Manta BMS exposes. If the platform provides a CSV export, an API-like endpoint, or a data dump feature, we verify the record types available (Contacts, Companies, Leads, Deals, Activities) and the field coverage within each export. If export is limited or unreliable, we escalate immediately and propose workarounds (manual export with structured templates, database-level access if available, or customer-managed export with our guidance). The scoping document captures the export format, record counts per object, and any known gaps before migration design begins.

  2. Salesforce edition selection and schema design

    We pair the Manta BMS export findings with a Salesforce edition recommendation. Professional ($80/user) covers most migrations with custom objects and advanced reporting; Enterprise ($165/user) is required if the customer needs record-triggered Flow at scale, territory management, or advanced forecasting. We design the destination schema in Salesforce including custom fields, Record Types per pipeline, Sales Processes per Record Type, and Page Layouts scoped per Record Type. Schema is deployed into a Salesforce Sandbox via metadata API or change set for validation before production migration begins.

  3. Sandbox migration and reconciliation

    We run a full migration into a Salesforce Sandbox using production-like data volume from the Manta BMS export. The customer's admin or RevOps lead reconciles record counts (Contacts in, Leads in, Accounts in, Opportunities in, Activities in), spot-checks 25-50 random records against the source export, and validates that owner assignments, stage values, and lookup relationships are correct. Any mapping corrections happen in Sandbox before production migration begins. This step also surfaces any Salesforce validation rules or field-level security settings that will block production imports.

  4. Owner reconciliation and User provisioning

    We extract every distinct Owner referenced on Contact, Company, Lead, Deal, and Activity records from the Manta BMS export and match by email against the Salesforce destination org's User table. Owners without a matching User go to a reconciliation queue. The customer's Salesforce admin provisions any missing Users (active or inactive depending on whether the original Manta BMS user is still active). OwnerId references must be resolved before standard object imports can proceed, so this step gates the production migration.

  5. Production migration in dependency order

    We run production migration in record-dependency order: Users (validated, not migrated), Accounts (from Manta BMS Companies), Leads (with status split applied), Contacts (with AccountId resolved), Opportunities (with AccountId, OwnerId, and RecordTypeId resolved), Activity history (Tasks, Events, EmailMessages, Notes via Bulk API 2.0 with chunking and exponential backoff). Each phase emits a row-count reconciliation report before the next phase begins. Custom fields and attachments are skipped per scope and flagged in the final handoff report.

  6. Cutover, validation, and automation inventory handoff

    We freeze Manta BMS writes during cutover, run a final delta migration of any records modified during the migration window, then enable Salesforce as the system of record. We deliver a written inventory of any workflows, automations, or configurations found in Manta BMS with a recommended Salesforce Flow equivalent for each. We support a one-week hypercare window where we resolve reconciliation issues raised by the customer's sales team. We do not rebuild Manta BMS automations as Salesforce Flow inside the migration scope; that is a separate engagement.

Platform deep dives

Context on both ends of the pair

Manta Business Management Software logo

Manta Business Management Software

Source

Strengths

  • Starts at $99/month per seat, positioning it as one of the more affordable all-in-one SMB CRM options.
  • Bundles contact management, lead tracking, and deal management in a single platform without requiring third-party integrations for basic use.
  • Targets micro and small businesses with minimal onboarding expectations, reducing implementation friction for non-technical teams.

Weaknesses

  • Very limited public documentation, no documented public API, and no published developer resources for migration tooling.
  • Extremely thin review data (only 2 G2 reviews) makes it difficult to verify real-world capabilities and support quality.
  • Confusing brand overlap with manta.com (business directory) and Manta Flow (IBM data lineage tool) causes customer misalignment.
Salesforce Sales Cloud logo

Salesforce Sales Cloud

Destination

Strengths

  • Largest enterprise app ecosystem in CRM with 5,000+ AppExchange integrations covering nearly every vertical workflow.
  • Native Einstein AI delivers lead scoring, opportunity insights, and predictive forecasting without a third-party layer.
  • Advanced territory management, multi-currency, and flexible forecasting satisfy complex B2B revenue structures.
  • Deep platform extensibility: Custom Objects, Apex, Flow, and the Metadata API allow full schema customization.
  • Well-documented REST API, Bulk API, and Composite API with published rate limits for programmatic migration.

Weaknesses

  • Pricing model is layered and opaque in practice: per-seat fees plus storage overages, add-on subscriptions, and annual uplifts compound to 30–40% above sticker price.
  • Workflow Rules and Process Builder are deprecated, forcing all orgs onto Salesforce Flow — a migration task that catches many teams by surprise.
  • Steep administrative complexity: meaningful configuration requires a dedicated Salesforce admin or consultant.
  • API rate limits are edition-gated (100k/day base for Enterprise) and easily exhausted by large historical imports without throttling.
  • Data export is exportable via Data Loader but preserving relationship integrity across 30+ objects requires careful ETL sequencing.

Complexity grading

How hard is this migration?

Moderate CRM migration. 1 of 8 objects need a manual workaround.

C

Overall complexity

Moderate migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Manta Business Management Software and Salesforce Sales Cloud.

  • Object compatibility

    D

    1 of 8 objects need a manual workaround.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Manta Business Management Software: Not publicly documented — confirmed during scoping..

  • Data volume sensitivity

    B

    Manta Business Management Software doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Manta Business Management Software to Salesforce Sales Cloud migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Manta Business Management Software to Salesforce Sales Cloud data migrations

Answers to the questions buyers ask most during Manta Business Management Software to Salesforce Sales Cloud migration scoping. Not seeing yours? Book a call.

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Most migrations land between three and five weeks for accounts with clean export availability and fewer than 25,000 records per object. Migrations requiring manual export work, multiple export passes, or large engagement histories (over 200,000 activity records) move to eight to fourteen weeks because of added data reconciliation and Bulk API time. The primary timeline variable is how quickly Manta BMS export can be obtained and validated; if export is limited, the project extends accordingly.

Adjacent paths

Related migrations to explore

Ready when you are

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