CRM migration

Migrate from Manta Business Management Software to Microsoft Dynamics 365 Sales

Field-level mapping, validation, and rollback between Manta Business Management Software and Microsoft Dynamics 365 Sales . We move data and schema; workflows are rebuilt natively in Microsoft Dynamics 365 Sales .

Manta Business Management Software logo

Manta Business Management Software

Source

Microsoft Dynamics 365 Sales

Destination

Microsoft Dynamics 365 Sales  logo

Compatibility

100%

8 of 8

objects map 1:1 between Manta Business Management Software and Microsoft Dynamics 365 Sales .

Complexity

CModerate

Timeline

2-4 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Manta Business Management Software and Microsoft Microsoft Dynamics 365 Sales are positioned at opposite ends of the CRM complexity spectrum. Manta BMS is a turnkey micro-to-SMB tool with no documented public API and minimal public documentation, while Microsoft Dynamics 365 Sales is an enterprise-grade CRM built on the Dataverse platform with a full REST and Bulk API surface, Power Platform integration, and a tiered per-user licensing model starting at $65 per user per month. The primary migration challenge is Manta's export constraint: without a documented API, we must work with whatever manual export the platform exposes and validate field coverage before mapping begins. We migrate standard Contacts, Companies, Leads, Deals, Activities, and Users. Custom fields, attachments, and any automation or workflow logic do not migrate. The owner and pipeline stage reconciliation steps are the most likely sources of delay and require active participation from the customer's admin to provision Dynamics users and define stage mappings before production load.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Manta Business Management Software logo

Manta Business Management Software

What's pushing teams away

  • Customers report receiving zero qualified leads after months of use, with some feeling the platform oversold SEO and marketing capabilities that did not materialize.
  • Users describe the platform as not user-friendly, with workflows that feel unintuitive compared to better-known CRM alternatives.
  • Customers leave when pricing becomes unfavorable as the team grows, particularly when comparing total cost against platforms offering free tiers or more generous per-seat pricing.
  • The brand confusion between Manta BMS and manta.com (a business directory listing site) leads to misaligned expectations, with some customers expecting directory traffic and getting a CRM instead.

Choosing

Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales

What's pulling them in

  • Deep Microsoft 365, Teams, and Outlook integration makes Microsoft Dynamics 365 Sales a natural fit for Microsoft-first organizations already invested in that ecosystem
  • Sales Enterprise and Premium tiers offer unlimited custom tables and advanced AI-driven forecasting and predictive analytics not available in lower tiers
  • Professional tier pricing at $65 per user per month offers a lower entry cost than Salesforce for SMB teams with straightforward CRM needs
  • Flexible customization options allow businesses to build bespoke apps, tailor forms and views, and integrate with other Dynamics 365 modules
  • Microsoft Copilot AI tools are embedded directly into the sales workflow on Enterprise and Premium, automating routine tasks and providing deal intelligence

Object mapping

How Manta Business Management Software objects map to Microsoft Dynamics 365 Sales

Each row shows how a Manta Business Management Software object lands in Microsoft Dynamics 365 Sales , including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Manta Business Management Software

Contact

maps to

Microsoft Dynamics 365 Sales

Contact

1:1
Fully supported

Manta BMS Contact records map to Microsoft Dynamics 365 Sales Contact. Standard fields (FullName, Email, Phone, BusinessPhone, Address) transfer directly. Manta does not expose a documented field schema, so we validate every field name in the actual export during discovery and flag any fields that appear without a matching Dynamics field. The primary contact-company linkage in Manta is preserved by resolving the parent Company record and inserting the Contact after the Account is created.

Manta Business Management Software

Company

maps to

Microsoft Dynamics 365 Sales

Account

1:1
Fully supported

Manta BMS Company records map to Microsoft Dynamics 365 Sales Account. CompanyName maps to Account Name, Industry maps to Industry (picklist), NumberOfEmployees maps to NumberOfEmployees, and AnnualRevenue maps to AnnualRevenue. The Account is the first record type inserted in the migration because every Contact requires a parent AccountId lookup. If Manta exports do not include a structured company-contact linkage, we flag this during discovery and the customer decides whether to accept orphan Contacts or perform manual linkage.

Manta Business Management Software

Lead

maps to

Microsoft Dynamics 365 Sales

Lead

1:1
Fully supported

Manta BMS Lead records map to Microsoft Dynamics 365 Sales Lead. Lead status, source, and assigned owner fields transfer to LeadStatus, LeadSource, and OwnerId respectively. We note that Manta's lead lifecycle stages (New, Contacted, Qualified, etc.) may not align with Dynamics 365's default LeadStatus picklist values; we document the source-to-destination status mapping and configure the Dynamics picklist values before import so no records are rejected by a validation rule.

Manta Business Management Software

Deal

maps to

Microsoft Dynamics 365 Sales

Opportunity

1:1
Fully supported

Manta BMS Deal records map to Microsoft Dynamics 365 Sales Opportunity. DealName maps to Name, DealValue maps to Amount, and the Manta pipeline stage maps to a Microsoft Dynamics 365 Sales Process with corresponding StageName values. If the Manta export includes a closedate or expected close date field, we map it to CloseDate. The pipeline stage names are reviewed against Dynamics 365's default stage values (Prospecting, Qualification, Proposal, Negotiation, Closed Won, Closed Lost) and remapped or extended in the destination org before import.

Manta Business Management Software

Activities (calls, emails, tasks, meetings)

maps to

Microsoft Dynamics 365 Sales

Task and Event

1:1
Fully supported

Manta BMS Activity records map to Microsoft Dynamics 365 Sales Task (for calls, emails, tasks) and Event (for meetings). Activity type is preserved in a custom Task field or the TaskSubtype field in Dynamics. We set the WhoId (Contact or Lead reference) and WhatId (Account or Opportunity reference) by resolving against the migrated Contact, Lead, Account, and Opportunity records using the email and name links available in the Manta export. ActivityDate and CreatedOn timestamps are preserved to maintain the historical timeline.

Manta Business Management Software

User / Owner

maps to

Microsoft Dynamics 365 Sales

User

1:1
Fully supported

Manta BMS User records are required to preserve OwnerId assignments on Leads, Deals, and Activities. We extract every unique owner email from the source export and match against the Microsoft Dynamics 365 Sales destination org's User table by email. Users without a match go to a reconciliation queue; the customer's Dynamics admin must provision them before migration continues. We flag inactive or archived Manta users so the admin decides whether to assign their records to a generic placeholder User or a replacement active owner.

Manta Business Management Software

Custom Fields

maps to

Microsoft Dynamics 365 Sales

Custom Fields

1:1
Not supported

Manta BMS custom fields are not migratable. Custom field definitions are not exposed via a documented API or export format, and the platform provides no schema definition that would allow reliable extraction and remapping. We flag every custom field present in the Manta export during discovery so the customer knows which data will not carry forward. If a custom field captures business-critical information, we recommend the customer document the field definitions and the Dynamics admin recreates them as custom fields on the equivalent object post-migration.

Manta Business Management Software

Attachments

maps to

Microsoft Dynamics 365 Sales

ContentDocument

1:1
Not supported

Manta BMS attachments do not migrate. No public export endpoint or documented file storage access was identified in the Manta BMS platform, and binary file handling falls outside standard CRM migration scope. We flag attachment presence in the Manta export during discovery and recommend the customer exports any file attachments manually via the platform's built-in export or by requesting a data package directly from Manta BMS support.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Manta Business Management Software logo

Manta Business Management Software gotchas

High

No documented public API for data export

Medium

Custom fields are not migratable

Medium

Extremely limited review and technical data

Low

Brand confusion with manta.com directory and Manta Flow (IBM)

Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales gotchas

High

Professional tier 15-table custom table limit blocks migrations

High

October 2024 pricing increase applies at renewal for all customers

Medium

Custom fields must be created in the UI before API writes

Medium

Power Platform request limits apply to bulk migrations

Medium

Activity records orphaned to inactive owners fail silently

Pair-specific challenges

  • Manta BMS has no documented public API for data extraction

    Manta Business Management Software does not publish API endpoints for CRM data extraction. Migration depends entirely on whatever manual export the platform exposes, which we validate during discovery scoping. If the export is partial, screen-scraped, or requires the Manta BMS team to generate a custom data package, the timeline extends significantly. We escalate immediately if we cannot confirm a clean, structured export format before committing to a migration timeline.

  • Custom fields are not migratable due to missing source schema

    Manta BMS supports custom fields on contact and deal records, but these field definitions are not exposed via any documented API or export format. We cannot reliably identify, extract, map, or preserve custom fields. We flag all custom fields during discovery scoping so the customer knows which data will not carry forward before migration begins. Recreating custom fields in Dynamics 365 is a post-migration admin task.

  • Manta export format has no published field schema

    Unlike Microsoft Dynamics 365 Sales , which publishes its Dataverse field names and types, Manta BMS provides no documented schema for its export format. The column headers in the export may use internal field names that differ from the UI labels. We validate every field in the actual export against Dynamics 365 field names during discovery, and any unmapped fields are documented as data that will not transfer or will require a custom mapping step.

  • Owner reconciliation requires Dynamics User provisioning before import

    Lead, Deal, and Activity records in Manta BMS carry owner references that must map to Dynamics 365 User records. The customer's Dynamics admin must provision all required Users in the destination org before any record import begins. Ownerless records (where the Manta owner has no matching Dynamics User) default to a placeholder queue unless the admin explicitly redirects them, which adds a manual step to the migration process.

  • Dirty data and duplicates from a small-business source platform are common

    Small-business CRM platforms like Manta BMS often accumulate duplicate contact records, inconsistent address formatting, and incomplete fields over time. We profile the Manta export during discovery, identify duplicates and formatting issues, and propose a cleansing strategy before import. Microsoft Dynamics 365 Sales validation rules and required-field enforcement will reject records that are malformed, so pre-import data quality work directly affects the success rate of the production load.

Migration approach

Six steps for a successful Manta Business Management Software to Microsoft Dynamics 365 Sales data migration

  1. Export availability and format validation

    We start by confirming what Manta BMS can actually export. Since there is no documented public API, we assess the platform's built-in export capability (CSV, Excel, or custom file) and validate the format's field coverage during a scoping call with the customer. We review a sample export file to identify column headers, record counts per object, and any structural gaps. If the platform requires manual intervention or a custom data request to produce a full export, we factor that delay into the timeline before proceeding.

  2. Discovery and destination org review

    We audit the Manta BMS export for record counts (Contacts, Companies, Leads, Deals, Activities), custom field presence, owner list, pipeline stage values, and any data quality issues. In parallel, we review the Microsoft Dynamics 365 Sales destination org (or set one up if it does not exist yet) to confirm the licensed edition (Sales Professional at $65/user or Sales Enterprise at $105/user), identify existing users, and note any validation rules or required fields that could block import. We deliver a written migration scope document covering object coverage, unmappable data, and owner reconciliation requirements.

  3. Owner reconciliation and user provisioning

    We extract every distinct owner email from the Manta BMS export and match against the Microsoft Dynamics 365 Sales destination org's User table. Owners without a matching Dynamics User are listed in a reconciliation report for the customer's admin to provision. This step must complete before any record import begins because OwnerId is a required reference on Leads, Deals, and Activities in Dynamics 365. We set a hard checkpoint here: migration does not proceed past this step until the owner list is confirmed clean.

  4. Data profiling and cleansing

    We run a data profiling pass on the Manta BMS export to identify duplicate contacts (same email, different record), incomplete required fields, inconsistent date formats, and malformed text entries. We flag duplicates and propose a de-duplication strategy (typically keeping the most recently modified record or the record with the most complete fields). We normalize address formatting and standardize date fields to the ISO 8601 format that Dynamics 365 expects. Cleansing output is reviewed with the customer before production migration begins.

  5. Pipeline stage and status mapping configuration

    We configure Microsoft Dynamics 365 Sales with the Manta BMS pipeline stage values mapped to Sales Process and StageName values in the destination org. If Manta uses stage names that do not match Dynamics 365 defaults (Prospecting, Qualification, Proposal, Negotiation, Closed Won, Closed Lost), we add them to the appropriate Sales Process picklist before import so no Opportunity record is rejected by a validation rule. The same is done for LeadStatus picklist values if Manta uses non-standard lead lifecycle stages.

  6. Production migration in dependency order

    We run the production migration in the correct record-dependency sequence: Dynamics 365 Users (validated from step 3), Accounts (from Manta Companies), Contacts (with AccountId resolved), Leads, Opportunities (with AccountId, OwnerId, and Sales Process resolved), and Activity records (Tasks and Events via the Dataverse API with batch chunking). Each phase emits a row-count reconciliation report comparing migrated records to the Manta export counts. Custom fields and attachments are not migrated; they are documented as excluded from scope in the final handoff report.

  7. Cutover, validation, and admin handoff

    We freeze Manta BMS writes during cutover, perform a final delta migration of any records modified during the window, and enable Microsoft Dynamics 365 Sales as the system of record. We deliver a migration summary report with record counts per object, excluded items (custom fields, attachments), owner reconciliation status, and the pipeline stage mapping reference. We do not rebuild Manta BMS automations or workflows in Microsoft Dynamics 365 Sales ; we deliver a written inventory of any automations identified in the source export for the customer's admin to rebuild using Microsoft Dynamics 365 Sales Flow or Power Automate.

Platform deep dives

Context on both ends of the pair

Manta Business Management Software logo

Manta Business Management Software

Source

Strengths

  • Starts at $99/month per seat, positioning it as one of the more affordable all-in-one SMB CRM options.
  • Bundles contact management, lead tracking, and deal management in a single platform without requiring third-party integrations for basic use.
  • Targets micro and small businesses with minimal onboarding expectations, reducing implementation friction for non-technical teams.

Weaknesses

  • Very limited public documentation, no documented public API, and no published developer resources for migration tooling.
  • Extremely thin review data (only 2 G2 reviews) makes it difficult to verify real-world capabilities and support quality.
  • Confusing brand overlap with manta.com (business directory) and Manta Flow (IBM data lineage tool) causes customer misalignment.
Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales

Destination

Strengths

  • Native integration with Microsoft 365, Teams, Outlook, and SharePoint for unified productivity workflow
  • Unlimited custom tables and complex workflows on Enterprise tier enable deep customization for complex sales processes
  • AI-driven predictive analytics and deal intelligence on Enterprise and Premium tiers help sales teams prioritize pipeline
  • Dataverse unified data layer provides a consistent API and data model across all Dynamics 365 and Power Platform apps
  • Strong security model with Field-Level Security and Record Ownership rules for governance-conscious enterprises

Weaknesses

  • Sales Professional tier caps custom tables at 15, creating a migration ceiling for highly customized SMB environments
  • October 2024 pricing increases of $15 per user across all tiers apply to existing customers upon renewal
  • Implementation typically requires costly certified partners, adding 30–50% to total project cost
  • Updates and platform releases can disrupt customizations and plugins, requiring regression testing after each wave
  • Non-Microsoft integrations require additional configuration or middleware, limiting flexibility for heterogeneous tech stacks

Complexity grading

How hard is this migration?

Moderate CRM migration. 1 of 8 objects need a manual workaround.

C

Overall complexity

Moderate migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Manta Business Management Software and Microsoft Dynamics 365 Sales .

  • Object compatibility

    D

    1 of 8 objects need a manual workaround.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Manta Business Management Software: Not publicly documented — confirmed during scoping..

  • Data volume sensitivity

    B

    Manta Business Management Software doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Manta Business Management Software to Microsoft Dynamics 365 Sales migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Manta Business Management Software to Microsoft Dynamics 365 Sales data migrations

Answers to the questions buyers ask most during Manta Business Management Software to Microsoft Dynamics 365 Sales migration scoping. Not seeing yours? Book a call.

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Most migrations from Manta BMS to Microsoft Dynamics 365 Sales complete in two to four weeks for datasets under 5,000 total records with no custom objects and a clean owner list. Migrations exceeding 15,000 records, requiring multi-stage pipeline mapping, or involving a large user roster with owner reconciliation complexity extend to five to eight weeks. The primary variable is the time required to obtain and validate the Manta BMS export format, since no documented API is available.

Adjacent paths

Related migrations to explore

Ready when you are

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Land in Microsoft Dynamics 365 Sales , intact.

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