CRM migration
Field-level mapping, validation, and rollback between Manta Business Management Software and Microsoft Dynamics 365 Sales . We move data and schema; workflows are rebuilt natively in Microsoft Dynamics 365 Sales .
Manta Business Management Software
Source
Microsoft Dynamics 365 Sales
Destination
Compatibility
8 of 8
objects map 1:1 between Manta Business Management Software and Microsoft Dynamics 365 Sales .
Complexity
CModerate
Timeline
2-4 weeks
Overview
Manta Business Management Software and Microsoft Microsoft Dynamics 365 Sales are positioned at opposite ends of the CRM complexity spectrum. Manta BMS is a turnkey micro-to-SMB tool with no documented public API and minimal public documentation, while Microsoft Dynamics 365 Sales is an enterprise-grade CRM built on the Dataverse platform with a full REST and Bulk API surface, Power Platform integration, and a tiered per-user licensing model starting at $65 per user per month. The primary migration challenge is Manta's export constraint: without a documented API, we must work with whatever manual export the platform exposes and validate field coverage before mapping begins. We migrate standard Contacts, Companies, Leads, Deals, Activities, and Users. Custom fields, attachments, and any automation or workflow logic do not migrate. The owner and pipeline stage reconciliation steps are the most likely sources of delay and require active participation from the customer's admin to provision Dynamics users and define stage mappings before production load.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Source platform
Manta Business Management Software platform overview
Scorecard, SWOT, gotchas, and pricing for Manta Business Management Software.
Destination platform
Microsoft Dynamics 365 Sales platform overview
Scorecard, SWOT, gotchas, and pricing for Microsoft Dynamics 365 Sales .
Data migration guide
The complete Microsoft Dynamics 365 Sales migration guide
Data model, import mechanisms, field mapping strategy, pitfalls, and cutover — by the engineers running it.
Destination checklist
Microsoft Dynamics 365 Sales migration checklist
Pre- and post-cutover tasks for moving onto Microsoft Dynamics 365 Sales .
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Manta Business Management Software object lands in Microsoft Dynamics 365 Sales , including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Manta Business Management Software
Contact
Microsoft Dynamics 365 Sales
Contact
1:1Manta BMS Contact records map to Microsoft Dynamics 365 Sales Contact. Standard fields (FullName, Email, Phone, BusinessPhone, Address) transfer directly. Manta does not expose a documented field schema, so we validate every field name in the actual export during discovery and flag any fields that appear without a matching Dynamics field. The primary contact-company linkage in Manta is preserved by resolving the parent Company record and inserting the Contact after the Account is created.
Manta Business Management Software
Company
Microsoft Dynamics 365 Sales
Account
1:1Manta BMS Company records map to Microsoft Dynamics 365 Sales Account. CompanyName maps to Account Name, Industry maps to Industry (picklist), NumberOfEmployees maps to NumberOfEmployees, and AnnualRevenue maps to AnnualRevenue. The Account is the first record type inserted in the migration because every Contact requires a parent AccountId lookup. If Manta exports do not include a structured company-contact linkage, we flag this during discovery and the customer decides whether to accept orphan Contacts or perform manual linkage.
Manta Business Management Software
Lead
Microsoft Dynamics 365 Sales
Lead
1:1Manta BMS Lead records map to Microsoft Dynamics 365 Sales Lead. Lead status, source, and assigned owner fields transfer to LeadStatus, LeadSource, and OwnerId respectively. We note that Manta's lead lifecycle stages (New, Contacted, Qualified, etc.) may not align with Dynamics 365's default LeadStatus picklist values; we document the source-to-destination status mapping and configure the Dynamics picklist values before import so no records are rejected by a validation rule.
Manta Business Management Software
Deal
Microsoft Dynamics 365 Sales
Opportunity
1:1Manta BMS Deal records map to Microsoft Dynamics 365 Sales Opportunity. DealName maps to Name, DealValue maps to Amount, and the Manta pipeline stage maps to a Microsoft Dynamics 365 Sales Process with corresponding StageName values. If the Manta export includes a closedate or expected close date field, we map it to CloseDate. The pipeline stage names are reviewed against Dynamics 365's default stage values (Prospecting, Qualification, Proposal, Negotiation, Closed Won, Closed Lost) and remapped or extended in the destination org before import.
Manta Business Management Software
Activities (calls, emails, tasks, meetings)
Microsoft Dynamics 365 Sales
Task and Event
1:1Manta BMS Activity records map to Microsoft Dynamics 365 Sales Task (for calls, emails, tasks) and Event (for meetings). Activity type is preserved in a custom Task field or the TaskSubtype field in Dynamics. We set the WhoId (Contact or Lead reference) and WhatId (Account or Opportunity reference) by resolving against the migrated Contact, Lead, Account, and Opportunity records using the email and name links available in the Manta export. ActivityDate and CreatedOn timestamps are preserved to maintain the historical timeline.
Manta Business Management Software
User / Owner
Microsoft Dynamics 365 Sales
User
1:1Manta BMS User records are required to preserve OwnerId assignments on Leads, Deals, and Activities. We extract every unique owner email from the source export and match against the Microsoft Dynamics 365 Sales destination org's User table by email. Users without a match go to a reconciliation queue; the customer's Dynamics admin must provision them before migration continues. We flag inactive or archived Manta users so the admin decides whether to assign their records to a generic placeholder User or a replacement active owner.
Manta Business Management Software
Custom Fields
Microsoft Dynamics 365 Sales
Custom Fields
1:1Manta BMS custom fields are not migratable. Custom field definitions are not exposed via a documented API or export format, and the platform provides no schema definition that would allow reliable extraction and remapping. We flag every custom field present in the Manta export during discovery so the customer knows which data will not carry forward. If a custom field captures business-critical information, we recommend the customer document the field definitions and the Dynamics admin recreates them as custom fields on the equivalent object post-migration.
Manta Business Management Software
Attachments
Microsoft Dynamics 365 Sales
ContentDocument
1:1Manta BMS attachments do not migrate. No public export endpoint or documented file storage access was identified in the Manta BMS platform, and binary file handling falls outside standard CRM migration scope. We flag attachment presence in the Manta export during discovery and recommend the customer exports any file attachments manually via the platform's built-in export or by requesting a data package directly from Manta BMS support.
| Manta Business Management Software | Microsoft Dynamics 365 Sales | Compatibility | |
|---|---|---|---|
| Contact | Contact1:1 | Fully supported | |
| Company | Account1:1 | Fully supported | |
| Lead | Lead1:1 | Fully supported | |
| Deal | Opportunity1:1 | Fully supported | |
| Activities (calls, emails, tasks, meetings) | Task and Event1:1 | Fully supported | |
| User / Owner | User1:1 | Fully supported | |
| Custom Fields | Custom Fields1:1 | Not supported | |
| Attachments | ContentDocument1:1 | Not supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Manta Business Management Software gotchas
No documented public API for data export
Custom fields are not migratable
Extremely limited review and technical data
Brand confusion with manta.com directory and Manta Flow (IBM)
Microsoft Dynamics 365 Sales gotchas
Professional tier 15-table custom table limit blocks migrations
October 2024 pricing increase applies at renewal for all customers
Custom fields must be created in the UI before API writes
Power Platform request limits apply to bulk migrations
Activity records orphaned to inactive owners fail silently
Pair-specific challenges
Migration approach
Export availability and format validation
We start by confirming what Manta BMS can actually export. Since there is no documented public API, we assess the platform's built-in export capability (CSV, Excel, or custom file) and validate the format's field coverage during a scoping call with the customer. We review a sample export file to identify column headers, record counts per object, and any structural gaps. If the platform requires manual intervention or a custom data request to produce a full export, we factor that delay into the timeline before proceeding.
Discovery and destination org review
We audit the Manta BMS export for record counts (Contacts, Companies, Leads, Deals, Activities), custom field presence, owner list, pipeline stage values, and any data quality issues. In parallel, we review the Microsoft Dynamics 365 Sales destination org (or set one up if it does not exist yet) to confirm the licensed edition (Sales Professional at $65/user or Sales Enterprise at $105/user), identify existing users, and note any validation rules or required fields that could block import. We deliver a written migration scope document covering object coverage, unmappable data, and owner reconciliation requirements.
Owner reconciliation and user provisioning
We extract every distinct owner email from the Manta BMS export and match against the Microsoft Dynamics 365 Sales destination org's User table. Owners without a matching Dynamics User are listed in a reconciliation report for the customer's admin to provision. This step must complete before any record import begins because OwnerId is a required reference on Leads, Deals, and Activities in Dynamics 365. We set a hard checkpoint here: migration does not proceed past this step until the owner list is confirmed clean.
Data profiling and cleansing
We run a data profiling pass on the Manta BMS export to identify duplicate contacts (same email, different record), incomplete required fields, inconsistent date formats, and malformed text entries. We flag duplicates and propose a de-duplication strategy (typically keeping the most recently modified record or the record with the most complete fields). We normalize address formatting and standardize date fields to the ISO 8601 format that Dynamics 365 expects. Cleansing output is reviewed with the customer before production migration begins.
Pipeline stage and status mapping configuration
We configure Microsoft Dynamics 365 Sales with the Manta BMS pipeline stage values mapped to Sales Process and StageName values in the destination org. If Manta uses stage names that do not match Dynamics 365 defaults (Prospecting, Qualification, Proposal, Negotiation, Closed Won, Closed Lost), we add them to the appropriate Sales Process picklist before import so no Opportunity record is rejected by a validation rule. The same is done for LeadStatus picklist values if Manta uses non-standard lead lifecycle stages.
Production migration in dependency order
We run the production migration in the correct record-dependency sequence: Dynamics 365 Users (validated from step 3), Accounts (from Manta Companies), Contacts (with AccountId resolved), Leads, Opportunities (with AccountId, OwnerId, and Sales Process resolved), and Activity records (Tasks and Events via the Dataverse API with batch chunking). Each phase emits a row-count reconciliation report comparing migrated records to the Manta export counts. Custom fields and attachments are not migrated; they are documented as excluded from scope in the final handoff report.
Cutover, validation, and admin handoff
We freeze Manta BMS writes during cutover, perform a final delta migration of any records modified during the window, and enable Microsoft Dynamics 365 Sales as the system of record. We deliver a migration summary report with record counts per object, excluded items (custom fields, attachments), owner reconciliation status, and the pipeline stage mapping reference. We do not rebuild Manta BMS automations or workflows in Microsoft Dynamics 365 Sales ; we deliver a written inventory of any automations identified in the source export for the customer's admin to rebuild using Microsoft Dynamics 365 Sales Flow or Power Automate.
Platform deep dives
Manta Business Management Software
Source
Strengths
Weaknesses
Microsoft Dynamics 365 Sales
Destination
Strengths
Weaknesses
Complexity grading
Moderate CRM migration. 1 of 8 objects need a manual workaround.
Overall complexity
Moderate migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Manta Business Management Software and Microsoft Dynamics 365 Sales .
Object compatibility
1 of 8 objects need a manual workaround.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Manta Business Management Software: Not publicly documented — confirmed during scoping..
Data volume sensitivity
Manta Business Management Software doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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