CRM migration
Field-level mapping, validation, and rollback between Markate and Microsoft Dynamics 365 Sales . We move data and schema; workflows are rebuilt natively in Microsoft Dynamics 365 Sales .
Markate
Source
Microsoft Dynamics 365 Sales
Destination
Compatibility
5 of 8
objects map 1:1 between Markate and Microsoft Dynamics 365 Sales .
Complexity
BStandard
Timeline
2-4 weeks
Overview
Markate and Microsoft Microsoft Dynamics 365 Sales serve fundamentally different record models. Markate organizes field operations around Customers, Estimates, Work Orders, Invoices, and Items — a job-ticket schema rooted in field service scheduling and job costing. Microsoft Dynamics 365 Sales is a sales CRM built around Accounts, Contacts, Leads, and Opportunities with pipeline stages. We bridge this gap by mapping Markate Customers to Accounts or Contacts depending on whether they represent businesses or individuals, Work Orders to Cases (or a custom Job entity), and Estimates to Opportunities or Quotes using Dynamics 365's standard sales process stages. Markate exposes no public API, so all data movement happens through its Data Migration CSV tool, which does not deduplicate, cannot be reversed, and excludes custom fields and file attachments. We run pre-flight duplicate analysis, validate CSV field counts, perform a partial import first, and deliver a written inventory of automations and attachments that require manual rebuild post-migration.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Source platform
Markate platform overview
Scorecard, SWOT, gotchas, and pricing for Markate.
Destination platform
Microsoft Dynamics 365 Sales platform overview
Scorecard, SWOT, gotchas, and pricing for Microsoft Dynamics 365 Sales .
Data migration guide
The complete Microsoft Dynamics 365 Sales migration guide
Data model, import mechanisms, field mapping strategy, pitfalls, and cutover — by the engineers running it.
Destination checklist
Microsoft Dynamics 365 Sales migration checklist
Pre- and post-cutover tasks for moving onto Microsoft Dynamics 365 Sales .
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Markate object lands in Microsoft Dynamics 365 Sales , including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Markate
Customer
Microsoft Dynamics 365 Sales
Account and Contact
1:manyMarkate Customers represent both businesses and individuals in a single flat list. We split during migration: business-type customers with a company name map to a Dynamics 365 Account (with the business name in the Account Name field and the phone/email in contact fields); sole-proprietor customers without a company name map to a Contact with the AccountName left blank or set to the individual name. We preserve customer balance, credit limit, and notes in custom fields on Account for billing reconciliation.
Markate
Customer
Microsoft Dynamics 365 Sales
Lead
1:1Prospective customers from Markate who have not yet generated a Work Order or Invoice map to Salesforce Lead, using the Lead Source set to 'Field Service Migration' for audit. Existing Markate customers who have been contacted but not yet booked are mapped to Lead for follow-up in Microsoft Dynamics 365 Sales . This distinction is made during pre-flight scoping by reviewing Markate customer status.
Markate
Estimate
Microsoft Dynamics 365 Sales
Opportunity or Quote
1:1Markate Estimates map to Microsoft Dynamics 365 Sales Opportunities in the early pipeline stages (Prospecting, Proposal) or to the Quote object for formal pricing documents. We map the Markate estimate total to Opportunity.Amount, the estimate status (sent, accepted, declined) to Opportunity.StageName or Quote.Status, and the customer reference to the Account lookup resolved during the Customer import phase.
Markate
Work Order
Microsoft Dynamics 365 Sales
Case or Custom Job Entity
lossyMarkate Work Orders are the core job-ticket entity. Microsoft Dynamics 365 Sales does not have a native Work Order object; we map Work Orders to Case (Service Cloud standard) with a custom Work Order number field, or to a custom Job entity built in the destination Dataverse environment during schema setup. Work Order status, assigned team member, and schedule information migrate as Case.Status, Case.OwnerId, and custom schedule fields. We flag this as a configuration-heavy mapping that requires schema design during discovery.
Markate
Invoice
Microsoft Dynamics 365 Sales
Order or Invoice
1:1Markate Invoices with status Paid map to Microsoft Dynamics 365 Sales Order (order status = Fulfilled, invoiced = true). Unpaid or partially paid invoices map to Order with open status. Markate invoice line items (from Items and Categories) map to OrderProduct records. Partial payment history is preserved in custom fields on Order since Microsoft Dynamics 365 Sales Order does not natively track payment installments. We validate currency and tax fields against Dynamics 365's configured fiscal and tax settings during import.
Markate
Items and Categories
Microsoft Dynamics 365 Sales
Product2 and PricebookEntry
1:1Markate Items map to Microsoft Dynamics 365 Sales Product2 with SKU preserved from the Markate Item ID. Categories map to Product2.ProductCategory or to a custom Category field on Product2. Standard Price Book entries are created for each Product2 during the import phase. Items must be imported before Invoices because line item references require Product2 IDs to resolve.
Markate
Expenses
Microsoft Dynamics 365 Sales
Custom Expense Entity or Note on Case
lossyMarkate Expenses track job-related costs tied to Work Orders or Customers. Microsoft Dynamics 365 Sales has no native expense tracking object. We recommend a custom Expense entity built in Dataverse (with fields for Amount, Vendor, ExpenseDate, WorkOrderReference, and Description) created during schema setup before migration. As a fallback, expenses migrate as Notes attached to the corresponding Case (Work Order). The customer chooses the strategy during scoping.
Markate
Team Members / Employees
Microsoft Dynamics 365 Sales
User
1:1Markate Team Members assigned to Work Orders and Invoices map to Microsoft Dynamics 365 Sales Users by email match. We extract every distinct team member referenced on Work Order and Invoice records, resolve them against the destination Dynamics 365 User table, and hold unresolvable owners in a reconciliation queue for the customer's admin to provision before the import phase proceeds.
| Markate | Microsoft Dynamics 365 Sales | Compatibility | |
|---|---|---|---|
| Customer | Account and Contact1:many | Fully supported | |
| Customer | Lead1:1 | Fully supported | |
| Estimate | Opportunity or Quote1:1 | Fully supported | |
| Work Order | Case or Custom Job Entitylossy | Fully supported | |
| Invoice | Order or Invoice1:1 | Fully supported | |
| Items and Categories | Product2 and PricebookEntry1:1 | Mapping required | |
| Expenses | Custom Expense Entity or Note on Caselossy | Fully supported | |
| Team Members / Employees | User1:1 | Mapping required |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Markate gotchas
No duplicate checking during CSV import
Import cannot be reversed
Custom fields and attachments are excluded from exports
No public API for automated migration tooling
Support hours limited to business days only
Microsoft Dynamics 365 Sales gotchas
Professional tier 15-table custom table limit blocks migrations
October 2024 pricing increase applies at renewal for all customers
Custom fields must be created in the UI before API writes
Power Platform request limits apply to bulk migrations
Activity records orphaned to inactive owners fail silently
Pair-specific challenges
Migration approach
Discovery and schema design
We audit Markate across all six record types (Customers, Estimates, Work Orders, Invoices, Items and Categories, Expenses) and export a sample CSV for each object to verify field counts, required fields, and data types. We pair this with a Microsoft Dynamics 365 Sales environment audit: edition selection (Professional at $65/user for standard CRM; Enterprise at $105/user if Copilot, advanced AI, or Sales Insights is required), existing Record Types and Sales Processes, and any custom entities already present. We design the Work Order-to-Case or Work Order-to-custom-entity mapping strategy, confirm the Items-to-Product2 mapping, and document any custom fields that cannot migrate from Markate for customer sign-off before migration begins.
CSV extraction and pre-flight duplicate analysis
We extract full CSV exports for each Markate object through the Data Migration tool, run a pre-flight duplicate analysis against the exported data (identifying same-name customers, duplicate addresses, and records with identical email addresses), and produce a deduplication report for customer resolution. We validate field counts, required field presence, and data types against Markate's documented format. Any required field that is empty in the source is flagged with a transformation plan — either a default value inserted or the record held for manual correction. This step must complete before any Dynamics 365 import begins because the CSV structure determines the field mapping in the next step.
Sandbox import and reconciliation
We run a full migration into a Dynamics 365 Sandbox environment (Full Copy or Partial Copy) using production-like data volume. The customer's Dynamics 365 admin and operations lead reconcile record counts (Accounts in, Contacts in, Cases in, Opportunities in, Orders in, Products in), spot-check 25-50 random records against the Markate source, and sign off the schema and mapping before production migration begins. Any corrections to the field mapping, deduplication decisions, or Case status configuration happen in sandbox — not in production. If the Work Order mapping to Case or a custom Job entity requires Dataverse schema changes, those are deployed to sandbox first for validation.
Production migration in dependency order
We run production migration in record-dependency order using Markate's Data Migration CSV tool with Dynamics 365 as the target. First: Accounts and Contacts (with Team Members resolved to Users by email). Second: Product2 records from Items and Categories with Standard Price Book entries. Third: Cases (from Work Orders) with OwnerId resolved from the Team Member mapping. Fourth: Opportunities and Quotes from Estimates with AccountId and Pricebook2Id resolved. Fifth: Orders from Invoices with line items referencing Product2 records. Sixth: Expenses to custom Dataverse Expense entity or Notes on Case. Each phase emits a row-count reconciliation report and a field-occupancy sample before the next phase begins. We perform a final delta export from Markate during cutover to capture any records modified after the main export window.
Cutover, validation, and automation rebuild handoff
We freeze writes in Markate during cutover, run the final delta import into Dynamics 365, then enable Dynamics 365 as the system of record. We deliver a post-migration validation report: record counts by entity, a random-sample spot-check of 30 records across all object types, and a list of any records that failed import with error reasons. We deliver a separate Work Order mapping summary documenting the Case or custom Job entity schema for the customer's admin to configure Dynamics 365 Field Service if they plan to add that module. We do not rebuild Markate's appointment reminders, follow-up emails, or payment automation as Power Automate flows inside the migration scope; we provide a written inventory of each Markate automation with a Power Automate or Microsoft Dynamics 365 Sales Insight equivalent recommendation for a separate rebuild engagement.
Platform deep dives
Markate
Source
Strengths
Weaknesses
Microsoft Dynamics 365 Sales
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 1 of 8 objects need a manual workaround.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Markate and Microsoft Dynamics 365 Sales .
Object compatibility
1 of 8 objects need a manual workaround.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Markate: Not publicly documented — no public API exists.
Data volume sensitivity
Markate doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
Answers to the questions buyers ask most during Markate to Microsoft Dynamics 365 Sales migration scoping. Not seeing yours? Book a call.
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