CRM migration

Migrate from Markate to Microsoft Dynamics 365 Sales

Field-level mapping, validation, and rollback between Markate and Microsoft Dynamics 365 Sales . We move data and schema; workflows are rebuilt natively in Microsoft Dynamics 365 Sales .

Markate logo

Markate

Source

Microsoft Dynamics 365 Sales

Destination

Microsoft Dynamics 365 Sales  logo

Compatibility

63%

5 of 8

objects map 1:1 between Markate and Microsoft Dynamics 365 Sales .

Complexity

BStandard

Timeline

2-4 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Markate and Microsoft Microsoft Dynamics 365 Sales serve fundamentally different record models. Markate organizes field operations around Customers, Estimates, Work Orders, Invoices, and Items — a job-ticket schema rooted in field service scheduling and job costing. Microsoft Dynamics 365 Sales is a sales CRM built around Accounts, Contacts, Leads, and Opportunities with pipeline stages. We bridge this gap by mapping Markate Customers to Accounts or Contacts depending on whether they represent businesses or individuals, Work Orders to Cases (or a custom Job entity), and Estimates to Opportunities or Quotes using Dynamics 365's standard sales process stages. Markate exposes no public API, so all data movement happens through its Data Migration CSV tool, which does not deduplicate, cannot be reversed, and excludes custom fields and file attachments. We run pre-flight duplicate analysis, validate CSV field counts, perform a partial import first, and deliver a written inventory of automations and attachments that require manual rebuild post-migration.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Markate logo

Markate

What's pushing teams away

  • The desktop and mobile UI is frequently described as outdated, cluttered, and unintuitive, with slow load times and error messages that are hard to find.
  • Mobile app crashes and unresponsiveness disrupt field workers who depend on real-time job updates on job sites.
  • Support operates only during business hours with no in-app chat, leading to multi-day delays when critical issues arise during a job.
  • The advertised base price hides $10/month add-ons for online booking, review requests, business phone, and photo documentation that stack quickly for a full-featured setup.
  • Integration with Google Contacts and calendar requires manual re-entry rather than a native sync, breaking expected workflows.

Choosing

Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales

What's pulling them in

  • Deep Microsoft 365, Teams, and Outlook integration makes Microsoft Dynamics 365 Sales a natural fit for Microsoft-first organizations already invested in that ecosystem
  • Sales Enterprise and Premium tiers offer unlimited custom tables and advanced AI-driven forecasting and predictive analytics not available in lower tiers
  • Professional tier pricing at $65 per user per month offers a lower entry cost than Salesforce for SMB teams with straightforward CRM needs
  • Flexible customization options allow businesses to build bespoke apps, tailor forms and views, and integrate with other Dynamics 365 modules
  • Microsoft Copilot AI tools are embedded directly into the sales workflow on Enterprise and Premium, automating routine tasks and providing deal intelligence

Object mapping

How Markate objects map to Microsoft Dynamics 365 Sales

Each row shows how a Markate object lands in Microsoft Dynamics 365 Sales , including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Markate

Customer

maps to

Microsoft Dynamics 365 Sales

Account and Contact

1:many
Fully supported

Markate Customers represent both businesses and individuals in a single flat list. We split during migration: business-type customers with a company name map to a Dynamics 365 Account (with the business name in the Account Name field and the phone/email in contact fields); sole-proprietor customers without a company name map to a Contact with the AccountName left blank or set to the individual name. We preserve customer balance, credit limit, and notes in custom fields on Account for billing reconciliation.

Markate

Customer

maps to

Microsoft Dynamics 365 Sales

Lead

1:1
Fully supported

Prospective customers from Markate who have not yet generated a Work Order or Invoice map to Salesforce Lead, using the Lead Source set to 'Field Service Migration' for audit. Existing Markate customers who have been contacted but not yet booked are mapped to Lead for follow-up in Microsoft Dynamics 365 Sales . This distinction is made during pre-flight scoping by reviewing Markate customer status.

Markate

Estimate

maps to

Microsoft Dynamics 365 Sales

Opportunity or Quote

1:1
Fully supported

Markate Estimates map to Microsoft Dynamics 365 Sales Opportunities in the early pipeline stages (Prospecting, Proposal) or to the Quote object for formal pricing documents. We map the Markate estimate total to Opportunity.Amount, the estimate status (sent, accepted, declined) to Opportunity.StageName or Quote.Status, and the customer reference to the Account lookup resolved during the Customer import phase.

Markate

Work Order

maps to

Microsoft Dynamics 365 Sales

Case or Custom Job Entity

lossy
Fully supported

Markate Work Orders are the core job-ticket entity. Microsoft Dynamics 365 Sales does not have a native Work Order object; we map Work Orders to Case (Service Cloud standard) with a custom Work Order number field, or to a custom Job entity built in the destination Dataverse environment during schema setup. Work Order status, assigned team member, and schedule information migrate as Case.Status, Case.OwnerId, and custom schedule fields. We flag this as a configuration-heavy mapping that requires schema design during discovery.

Markate

Invoice

maps to

Microsoft Dynamics 365 Sales

Order or Invoice

1:1
Fully supported

Markate Invoices with status Paid map to Microsoft Dynamics 365 Sales Order (order status = Fulfilled, invoiced = true). Unpaid or partially paid invoices map to Order with open status. Markate invoice line items (from Items and Categories) map to OrderProduct records. Partial payment history is preserved in custom fields on Order since Microsoft Dynamics 365 Sales Order does not natively track payment installments. We validate currency and tax fields against Dynamics 365's configured fiscal and tax settings during import.

Markate

Items and Categories

maps to

Microsoft Dynamics 365 Sales

Product2 and PricebookEntry

1:1
Mapping required

Markate Items map to Microsoft Dynamics 365 Sales Product2 with SKU preserved from the Markate Item ID. Categories map to Product2.ProductCategory or to a custom Category field on Product2. Standard Price Book entries are created for each Product2 during the import phase. Items must be imported before Invoices because line item references require Product2 IDs to resolve.

Markate

Expenses

maps to

Microsoft Dynamics 365 Sales

Custom Expense Entity or Note on Case

lossy
Fully supported

Markate Expenses track job-related costs tied to Work Orders or Customers. Microsoft Dynamics 365 Sales has no native expense tracking object. We recommend a custom Expense entity built in Dataverse (with fields for Amount, Vendor, ExpenseDate, WorkOrderReference, and Description) created during schema setup before migration. As a fallback, expenses migrate as Notes attached to the corresponding Case (Work Order). The customer chooses the strategy during scoping.

Markate

Team Members / Employees

maps to

Microsoft Dynamics 365 Sales

User

1:1
Mapping required

Markate Team Members assigned to Work Orders and Invoices map to Microsoft Dynamics 365 Sales Users by email match. We extract every distinct team member referenced on Work Order and Invoice records, resolve them against the destination Dynamics 365 User table, and hold unresolvable owners in a reconciliation queue for the customer's admin to provision before the import phase proceeds.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Markate logo

Markate gotchas

High

No duplicate checking during CSV import

High

Import cannot be reversed

Medium

Custom fields and attachments are excluded from exports

Medium

No public API for automated migration tooling

Low

Support hours limited to business days only

Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales gotchas

High

Professional tier 15-table custom table limit blocks migrations

High

October 2024 pricing increase applies at renewal for all customers

Medium

Custom fields must be created in the UI before API writes

Medium

Power Platform request limits apply to bulk migrations

Medium

Activity records orphaned to inactive owners fail silently

Pair-specific challenges

  • Markate CSV import has no duplicate detection and cannot be reversed

    Markate's Data Migration tool creates a new record for every CSV row with no duplicate checking against existing customers or records. Additionally, imports cannot be undone after submission — there is no rollback or bulk-delete capability. We run pre-flight duplicate analysis on every exported CSV file and present a deduplication report to the customer for resolution before we submit any import. We always perform a partial import of a small record subset first to confirm field mapping is correct. If duplicates land in Dynamics 365, they must be identified and merged manually in the CRM after import.

  • Work Order schema has no native Dynamics 365 CRM equivalent

    Markate Work Orders — the core job-ticket entity — do not map to a standard Microsoft Dynamics 365 Sales object. Sales CRM lacks a native Work Order, Job Ticket, or Field Service entity; those belong to Dynamics 365 Field Service (a separate SKU). We map Work Orders to Case or a custom Dataverse Job entity, but this requires schema design during discovery and Dataverse configuration before any data moves. If the customer needs the full Field Service work-order lifecycle, a separate Dynamics 365 Field Service implementation is required beyond the sales CRM scope.

  • Custom fields and file attachments are excluded from Markate exports

    Markate's Data Migration CSV export does not include any custom fields added by the customer or any file attachments (photos, signed documents, receipts). We explicitly document these gaps during scoping and provide a manual-migration checklist for attachments — listing every file that must be re-uploaded in Dynamics 365 manually after migration. Custom field values require re-entry or re-configuration in Dynamics 365 using Dataverse custom field definitions. This gap must be communicated to the customer before cutover to avoid post-migration surprises.

  • No public API forces all migration tooling onto CSV file exchange

    Markate publishes no REST or GraphQL API, which limits our migration tooling to CSV file export through Markate's UI for each supported object type. Large datasets must be chunked manually or with spreadsheet tools before import into Dynamics 365. This prevents delta syncs after the initial migration cutover — any records created or modified in Markate during the migration window require a separate manual export. We mitigate by running the cutover as quickly as possible and freezing writes in Markate during the final delta export.

  • Microsoft Dynamics 365 Sales Field Security and validation rules can block imported records

    Microsoft Dynamics 365 Sales orgs commonly enforce required field formats, conditional required fields, and picklist whitelists that can reject imported records silently or partially. We coordinate with the customer's Dynamics 365 admin to temporarily disable blocking validation rules during import or to grant the migration user elevated permissions on the target entity. Field-level security on custom fields must also be explicitly granted to the migration user. Without this step, CSV rows are rejected or mapped fields are silently dropped, creating gaps in the imported dataset.

Migration approach

Six steps for a successful Markate to Microsoft Dynamics 365 Sales data migration

  1. Discovery and schema design

    We audit Markate across all six record types (Customers, Estimates, Work Orders, Invoices, Items and Categories, Expenses) and export a sample CSV for each object to verify field counts, required fields, and data types. We pair this with a Microsoft Dynamics 365 Sales environment audit: edition selection (Professional at $65/user for standard CRM; Enterprise at $105/user if Copilot, advanced AI, or Sales Insights is required), existing Record Types and Sales Processes, and any custom entities already present. We design the Work Order-to-Case or Work Order-to-custom-entity mapping strategy, confirm the Items-to-Product2 mapping, and document any custom fields that cannot migrate from Markate for customer sign-off before migration begins.

  2. CSV extraction and pre-flight duplicate analysis

    We extract full CSV exports for each Markate object through the Data Migration tool, run a pre-flight duplicate analysis against the exported data (identifying same-name customers, duplicate addresses, and records with identical email addresses), and produce a deduplication report for customer resolution. We validate field counts, required field presence, and data types against Markate's documented format. Any required field that is empty in the source is flagged with a transformation plan — either a default value inserted or the record held for manual correction. This step must complete before any Dynamics 365 import begins because the CSV structure determines the field mapping in the next step.

  3. Sandbox import and reconciliation

    We run a full migration into a Dynamics 365 Sandbox environment (Full Copy or Partial Copy) using production-like data volume. The customer's Dynamics 365 admin and operations lead reconcile record counts (Accounts in, Contacts in, Cases in, Opportunities in, Orders in, Products in), spot-check 25-50 random records against the Markate source, and sign off the schema and mapping before production migration begins. Any corrections to the field mapping, deduplication decisions, or Case status configuration happen in sandbox — not in production. If the Work Order mapping to Case or a custom Job entity requires Dataverse schema changes, those are deployed to sandbox first for validation.

  4. Production migration in dependency order

    We run production migration in record-dependency order using Markate's Data Migration CSV tool with Dynamics 365 as the target. First: Accounts and Contacts (with Team Members resolved to Users by email). Second: Product2 records from Items and Categories with Standard Price Book entries. Third: Cases (from Work Orders) with OwnerId resolved from the Team Member mapping. Fourth: Opportunities and Quotes from Estimates with AccountId and Pricebook2Id resolved. Fifth: Orders from Invoices with line items referencing Product2 records. Sixth: Expenses to custom Dataverse Expense entity or Notes on Case. Each phase emits a row-count reconciliation report and a field-occupancy sample before the next phase begins. We perform a final delta export from Markate during cutover to capture any records modified after the main export window.

  5. Cutover, validation, and automation rebuild handoff

    We freeze writes in Markate during cutover, run the final delta import into Dynamics 365, then enable Dynamics 365 as the system of record. We deliver a post-migration validation report: record counts by entity, a random-sample spot-check of 30 records across all object types, and a list of any records that failed import with error reasons. We deliver a separate Work Order mapping summary documenting the Case or custom Job entity schema for the customer's admin to configure Dynamics 365 Field Service if they plan to add that module. We do not rebuild Markate's appointment reminders, follow-up emails, or payment automation as Power Automate flows inside the migration scope; we provide a written inventory of each Markate automation with a Power Automate or Microsoft Dynamics 365 Sales Insight equivalent recommendation for a separate rebuild engagement.

Platform deep dives

Context on both ends of the pair

Markate logo

Markate

Source

Strengths

  • Single platform replacing separate scheduling, invoicing, and CRM tools for small field service teams.
  • Per-employee pricing model is transparent and predictable as teams grow.
  • Built-in automation for appointment reminders, follow-up emails, and payment collection reduces manual admin work.
  • QuickBooks Online sync is available for accounting integration without abandoning existing bookkeeping.
  • Mobile app (despite reliability complaints) covers the core field worker workflow of job updates and customer communication.

Weaknesses

  • No public REST API limits migration tooling to CSV file exchange only, with no bulk export capability built into Markate.
  • Add-on pricing model inflates the effective cost significantly when contractors need online booking, review management, or photo documentation.
  • Data Migration tool does not check for duplicates, does not alter data, and imports cannot be reversed after submission.
  • No in-app live chat or 24/7 support means issues on a job site can wait days for a response.
  • Limited native integrations beyond QuickBooks Online; Zapier and CompanyCam require separate paid subscriptions on top of Markate's own add-on fees.
Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales

Destination

Strengths

  • Native integration with Microsoft 365, Teams, Outlook, and SharePoint for unified productivity workflow
  • Unlimited custom tables and complex workflows on Enterprise tier enable deep customization for complex sales processes
  • AI-driven predictive analytics and deal intelligence on Enterprise and Premium tiers help sales teams prioritize pipeline
  • Dataverse unified data layer provides a consistent API and data model across all Dynamics 365 and Power Platform apps
  • Strong security model with Field-Level Security and Record Ownership rules for governance-conscious enterprises

Weaknesses

  • Sales Professional tier caps custom tables at 15, creating a migration ceiling for highly customized SMB environments
  • October 2024 pricing increases of $15 per user across all tiers apply to existing customers upon renewal
  • Implementation typically requires costly certified partners, adding 30–50% to total project cost
  • Updates and platform releases can disrupt customizations and plugins, requiring regression testing after each wave
  • Non-Microsoft integrations require additional configuration or middleware, limiting flexibility for heterogeneous tech stacks

Complexity grading

How hard is this migration?

Standard CRM migration. 1 of 8 objects need a manual workaround.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Markate and Microsoft Dynamics 365 Sales .

  • Object compatibility

    B

    1 of 8 objects need a manual workaround.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Markate: Not publicly documented — no public API exists.

  • Data volume sensitivity

    B

    Markate doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Markate to Microsoft Dynamics 365 Sales migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Markate to Microsoft Dynamics 365 Sales data migrations

Answers to the questions buyers ask most during Markate to Microsoft Dynamics 365 Sales migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Book a free 30 minute consultation

Most migrations land between two and four weeks for accounts under 5,000 customers, 3,000 work orders, and 2,000 invoices with a straightforward Account-Contact-Case-Order schema design. Migrations with large historical datasets (over 10,000 records per object), a custom Job entity required for Work Orders, or a destination org with existing Dynamics 365 data move to six to ten weeks because of CSV chunking time, Dataverse schema configuration, and the Work Order-to-Case mapping validation. Markate's CSV-only export mechanism means we cannot run parallel extraction and import; the export-validate-import cycle is sequential for each object type.

Adjacent paths

Related migrations to explore

Ready when you are

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