CRM migration

Migrate from Pure Chart to Microsoft Dynamics 365 Sales

Field-level mapping, validation, and rollback between Pure Chart and Microsoft Dynamics 365 Sales . We move data and schema; workflows are rebuilt natively in Microsoft Dynamics 365 Sales .

Pure Chart logo

Pure Chart

Source

Microsoft Dynamics 365 Sales

Destination

Microsoft Dynamics 365 Sales  logo

Compatibility

93%

13 of 14

objects map 1:1 between Pure Chart and Microsoft Dynamics 365 Sales .

Complexity

BStandard

Timeline

24–72 hours

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Teams migrate from Pure Chart to Dynamics 365 Sales when they need deeper Microsoft integration, scalable pipeline management, and AI-driven sales insights that a lighter CRM cannot provide. Pure Chart typically stores contacts, companies, and deals in a flat or loosely relational model. Dynamics 365 Sales uses the Dataverse-backed entity model with Accounts, Contacts, Leads, and Opportunities — each with a structured field set, security roles, and business rules. FlitStack AI extracts Pure Chart records via the platform's export API or CSV extraction, normalizes the schema to match Dynamics 365 entity conventions, and loads data through the Dataverse Web API. Custom properties that have no direct Dynamics 365 equivalent are created as custom fields on the matching table. Workflows, automations, and any sequence logic in Pure Chart do not migrate — FlitStack exports those definitions as a reference document for rebuilding in Dynamics 365 Sales or Power Automate. The migration runs as a sequenced import: Accounts first, then Contacts and Leads, then Opportunities with their stage mappings, and finally activity records. Owner resolution happens by email match against Dynamics 365 user records before any data lands in the destination.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Pure Chart logo

Pure Chart

What's pushing teams away

  • Per-office + per-user pricing stacks fast for mid-size practices: a 10-user single office runs ~$470/month before add-ons.
  • AI features (transcription, virtual receptionist, X-ray analysis) appear to be add-ons rather than universal inclusions — net price climbs with usage.
  • Vendor does not publish a public developer API portal — custom integrations require vendor engagement.
  • Smaller third-party reviewer footprint than Dentrix or Open Dental — less independent benchmarking.
  • Multi-location operators with established Carestream/Dolphin imaging stacks may face integration scoping versus dedicated dental imaging platforms.

Choosing

Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales

What's pulling them in

  • Deep Microsoft 365, Teams, and Outlook integration makes Microsoft Dynamics 365 Sales a natural fit for Microsoft-first organizations already invested in that ecosystem
  • Sales Enterprise and Premium tiers offer unlimited custom tables and advanced AI-driven forecasting and predictive analytics not available in lower tiers
  • Professional tier pricing at $65 per user per month offers a lower entry cost than Salesforce for SMB teams with straightforward CRM needs
  • Flexible customization options allow businesses to build bespoke apps, tailor forms and views, and integrate with other Dynamics 365 modules
  • Microsoft Copilot AI tools are embedded directly into the sales workflow on Enterprise and Premium, automating routine tasks and providing deal intelligence

Object mapping

How Pure Chart objects map to Microsoft Dynamics 365 Sales

Each row shows how a Pure Chart object lands in Microsoft Dynamics 365 Sales , including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Pure Chart

Contact

maps to

Microsoft Dynamics 365 Sales

Contact

1:1
Fully supported

Pure Chart contacts migrate directly to Dynamics 365 Contact records. The EmailAddress1 field maps to the primary email, and Phone field maps to Telephone1. OwnerId is resolved by email match against Dynamics 365 SystemUser records — unmatched contacts are flagged before the migration commits to a fallback owner.

Pure Chart

Contact

maps to

Microsoft Dynamics 365 Sales

Lead

1:many
Fully supported

Pure Chart contacts that have not progressed to a sales-qualified stage split into Dynamics 365 Lead records. Leads that already have a deal association or a closed-won status route to Contact instead. The source contact stage or status field determines the split rule — FlitStack surfaces this mapping in the pre-migration field-level diff.

Pure Chart

Company

maps to

Microsoft Dynamics 365 Sales

Account

1:1
Fully supported

Pure Chart company records map 1:1 to Dynamics 365 Account. Account.Name maps directly, and the Website field populates WebSiteURL. If Pure Chart stores a parent-company relationship, the ParentAccountId lookup is resolved against already-migrated Account records — circular references are flagged before the load.

Pure Chart

Deal

maps to

Microsoft Dynamics 365 Sales

Opportunity

1:1
Fully supported

Pure Chart deal records map to Dynamics 365 Opportunity. The Opportunity Name maps from dealname, Amount from deal_value or amount, and CloseDate from closedate. The pipeline and stage in Pure Chart map to a Sales Process and StageName value — each unique pipeline in Pure Chart generates a corresponding Dynamics 365 Sales Process.

Pure Chart

Pipeline

maps to

Microsoft Dynamics 365 Sales

Sales Process

1:1
Fully supported

Pure Chart pipelines do not have a direct Dynamics 365 equivalent. Each unique pipeline becomes a Sales Process in Dynamics 365 Sales. Stage names within the pipeline are mapped to the StageName pick-list values on the Opportunity record for that process. Probability and forecast category are applied per stage from a mapping table supplied during planning.

Pure Chart

Pipeline Stage

maps to

Microsoft Dynamics 365 Sales

StageName + StepId

1:1
Fully supported

Stage names in Pure Chart map value-by-value to Dynamics 365 StageName pick-list entries on the corresponding Sales Process. Each stage mapping includes probability weight and forecast category assignment — these are set during migration and can be adjusted by the Dynamics 365 admin post-migration.

Pure Chart

Activity (Call)

maps to

Microsoft Dynamics 365 Sales

PhoneCall

1:1
Fully supported

Pure Chart call logs migrate to Dynamics 365 PhoneCall activity records. The Subject field captures the call title, and Description holds the outcome or notes. Call duration, direction (inbound/outbound), and the parent Contact or Opportunity lookup are preserved from the source activity record.

Pure Chart

Activity (Email)

maps to

Microsoft Dynamics 365 Sales

Email

1:1
Fully supported

Pure Chart email logs migrate to Dynamics 365 Email activity records. The subject, body, from/to addresses, and timestamp are mapped. Email attachments are extracted and re-hosted in SharePoint or Dynamics 365 native file storage, with the file link preserved on the Email record.

Pure Chart

Activity (Meeting)

maps to

Microsoft Dynamics 365 Sales

Appointment

1:1
Fully supported

Pure Chart meeting records migrate to Dynamics 365 Appointment. Start time, end time, location, subject, and body are preserved. The regarding lookup links the appointment to the source Contact, Account, or Opportunity. Recurring meeting series are stored as a separate recurrence pattern on the Appointment record.

Pure Chart

Note

maps to

Microsoft Dynamics 365 Sales

Annotation

1:1
Fully supported

Pure Chart notes migrate to Dynamics 365 Annotation records. The NoteText field maps to Annotation.NoteText. Rich-text formatting is preserved where Pure Chart supports it. The object lookup (regarding_objectid) is set to the migrated parent record ID so the note appears in context on the Account, Contact, or Opportunity.

Pure Chart

File Attachment

maps to

Microsoft Dynamics 365 Sales

SharePoint Document Location + Attachment

1:1
Fully supported

Pure Chart file attachments are extracted, downloaded, and re-uploaded to SharePoint or Dynamics 365 native file storage. A SharePoint Document Location record is created and linked to the regarding Account or Contact. Files exceeding Dynamics 365 default size limits are flagged for admin decision before the migration run.

Pure Chart

Custom Object

maps to

Microsoft Dynamics 365 Sales

Custom Table (new_*)

1:1
Fully supported

Pure Chart custom objects that have no standard Dynamics 365 equivalent are created as custom tables with the new_ prefix. The migration plan documents each custom object, its fields, and the target table schema. Custom table relationships that are many-to-many in Pure Chart are modeled as Dataverse many-to-many intersect tables or as lookup-based one-to-many relationships.

Pure Chart

Custom Field / Property

maps to

Microsoft Dynamics 365 Sales

Custom Column (new_*)

1:1
Fully supported

Pure Chart custom fields are mapped to new_* columns on the corresponding Dynamics 365 standard table. Field data type is mapped: text fields become nvarchar, number fields become integer or decimal, date fields become datetime. Pick-list values in Pure Chart migrate as option-set values on the custom column.

Pure Chart

User / Owner

maps to

Microsoft Dynamics 365 Sales

SystemUser (OwnerId)

1:1
Fully supported

Pure Chart owner references are resolved by email address against Dynamics 365 SystemUser records. FlitStack generates a pre-migration owner resolution report: users present in Dynamics 365 are matched, and records for unmatched owners are assigned to a designated fallback user. Your Dynamics 365 admin can invite the missing users before the final migration run.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Pure Chart logo

Pure Chart gotchas

Medium

Pricing stacks per office plus per user — model the full bill before committing

Medium

AI tools may be add-ons rather than baseline

High

No public API documentation

Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales gotchas

High

Professional tier 15-table custom table limit blocks migrations

High

October 2024 pricing increase applies at renewal for all customers

Medium

Custom fields must be created in the UI before API writes

Medium

Power Platform request limits apply to bulk migrations

Medium

Activity records orphaned to inactive owners fail silently

Pair-specific challenges

  • Dynamics 365 Sales Professional caps custom tables at 15

    If your Pure Chart setup includes more than 15 custom objects or custom entity types, migrating to Dynamics 365 Sales Professional will hit the custom-table ceiling. The platform enforces this limit strictly — records that cannot fit a custom table on the Professional tier either need to be converted to custom columns on standard tables or your organization must be licensed for Sales Enterprise. FlitStack surfaces the count of unique custom objects during discovery so the licensing decision is made before any data moves. Skipping this step means partial migration or a re-run at higher cost.

  • Dataverse API request limits throttle bulk loads

    Dynamics 365 Sales runs on the Dataverse Web API, which enforces per-user and per-application request quotas that vary by license tier and environment type. Large Pure Chart exports — especially those over 50,000 records — can exhaust these quotas during a migration run, causing HTTP 429 throttling responses that pause the load. FlitStack implements exponential backoff and request batching within the Dataverse rate-limit envelope, but extremely large migrations may need to run in off-peak hours or use a dedicated application user with a higher quota allocation. Your Dynamics 365 admin should provision a dedicated migration service account before the run.

  • Sales Process and stage-to-process assignment requires pre-migration schema setup

    Dynamics 365 Sales ties pipeline stages to Sales Processes tied to Opportunities via the StageId and ProcessId columns. Pure Chart pipelines must be mapped to Sales Processes before the Opportunity records can load — the Opportunity.StageName field is a pick-list scoped to the process. If your Pure Chart has multiple pipelines with overlapping stage names (e.g., two pipelines each with a 'Negotiation' stage), they need separate Sales Processes in Dynamics 365 so the StageName pick-list is correctly scoped. FlitStack generates the full pipeline-to-process mapping plan during the discovery phase, but the Sales Processes themselves must be created in Dynamics 365 before the migration run.

  • File attachment re-hosting triggers SharePoint permission recalculation

    Pure Chart file attachments are downloaded and re-uploaded to SharePoint document libraries or Dynamics 365 native storage linked to Account or Contact records. SharePoint permissions in a Dynamics 365 environment are governed by the parent Account's security model and the document library's sharing settings. If Pure Chart file permissions are not recorded in a structured way, the re-hosted files inherit Dynamics 365's default sharing rules rather than preserving the original access scope. FlitStack documents which files lack a clear permission model so the admin can decide whether to apply restricted sharing or open access after migration.

  • Pure Chart workflows and automations have no migration path to Dynamics 365

    Pure Chart automation rules — any triggered actions, assignment logic, notification rules, or stage-transition automations — exist as configuration in the source platform and carry no data payload in the records themselves. Dynamics 365 Sales handles equivalent logic through Power Automate flows, business rules, or the legacy Workflow tool. There is no automated conversion path. FlitStack exports Pure Chart automation definitions as a JSON reference document listing each rule's trigger, conditions, and actions, which your Dynamics 365 admin or implementation partner uses to rebuild the logic in Power Automate or the Dynamics 365 business rules designer.

Migration approach

Six steps for a successful Pure Chart to Microsoft Dynamics 365 Sales data migration

  1. Extract and profile Pure Chart data

    FlitStack connects to Pure Chart via the platform's export API or authenticated CSV extraction. We pull all standard objects (contacts, companies, deals, activities, notes) and any custom objects identified in discovery. A data profiling report flags duplicates, missing required fields, orphaned records (contacts without a parent company), and records with no owner assignment. This report is shared with your team before field mapping begins so data-quality decisions are made with full information.

  2. Design field mapping and validate Dynamics 365 schema

    FlitStack builds the field-level mapping spreadsheet from the profiling output, matching Pure Chart field names to Dynamics 365 Dataverse column names. For each custom field, we note the target table and column type and confirm whether the target column needs to be created. If Pure Chart has more than 15 custom objects, we flag the Sales Professional vs Enterprise licensing decision at this stage. The mapping is reviewed by your team before any load runs.

  3. Resolve owners and create the migration sequence plan

    Owner resolution is critical: Dynamics 365 requires an OwnerId on every record. FlitStack matches Pure Chart owner email addresses against Dynamics 365 SystemUser records and generates a mismatch report. Your team invites missing users to the Dynamics 365 tenant or designates a fallback owner. With owners resolved, FlitStack sequences the migration: Accounts first (for lookups), then Contacts and Leads, then Opportunities with pipeline and stage mapping, then activities and notes, then files. The sequence respects foreign-key dependencies so no record lands with a broken lookup.

  4. Run a sample migration with field-level diff

    A representative slice — typically 100 to 500 records spanning contacts, accounts, opportunities, and activities — is loaded into a Dynamics 365 sandbox environment. FlitStack generates a field-level diff comparing source values to destination values for every mapped field. Your team reviews the diff to verify stage mapping, owner assignment, custom field population, and file attachment links. No records are loaded to the production Dynamics 365 environment until the sample diff is signed off.

  5. Execute full migration with delta pickup

    The full migration loads into the target Dynamics 365 environment. A delta-pickup window of 24 to 48 hours captures any records created or modified in Pure Chart during the cutover period while the migration was running. FlitStack generates an audit log for every record created or updated, including the source system ID and timestamp. One-click rollback reverts the Dynamics 365 environment to its pre-migration state if reconciliation fails. After rollback verification, the final reconciled set is confirmed with your team.

  6. Post-migration verification and handover

    FlitStack runs a reconciliation report comparing record counts and key field totals between Pure Chart and Dynamics 365. The workflow export document is delivered with each automation rule mapped to a Power Automate or business-rule recommendation. Any records that landed without an owner or with a fallback owner are listed for manual assignment. The Dynamics 365 admin receives a field-mapping reference sheet and the audit log as the migration's official record.

Platform deep dives

Context on both ends of the pair

Pure Chart logo

Pure Chart

Source

Strengths

  • Transparent published per-office and per-user pricing.
  • Scales from solo to 600+ location DSOs in one product.
  • Bundled GPS timeclock, payroll, and door access modules beyond standard dental PMS scope.
  • Multi-location production analytics and dashboards.
  • Free 14-day trial without credit card.

Weaknesses

  • Costs stack as offices and users grow.
  • AI capabilities are largely add-ons rather than baseline inclusions.
  • No public API documentation.
  • Limited third-party reviewer corpus relative to entrenched dental PMS leaders.
  • Imaging integrations depend on vendor relationships — confirm against existing imaging stack.
Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales

Destination

Strengths

  • Native integration with Microsoft 365, Teams, Outlook, and SharePoint for unified productivity workflow
  • Unlimited custom tables and complex workflows on Enterprise tier enable deep customization for complex sales processes
  • AI-driven predictive analytics and deal intelligence on Enterprise and Premium tiers help sales teams prioritize pipeline
  • Dataverse unified data layer provides a consistent API and data model across all Dynamics 365 and Power Platform apps
  • Strong security model with Field-Level Security and Record Ownership rules for governance-conscious enterprises

Weaknesses

  • Sales Professional tier caps custom tables at 15, creating a migration ceiling for highly customized SMB environments
  • October 2024 pricing increases of $15 per user across all tiers apply to existing customers upon renewal
  • Implementation typically requires costly certified partners, adding 30–50% to total project cost
  • Updates and platform releases can disrupt customizations and plugins, requiring regression testing after each wave
  • Non-Microsoft integrations require additional configuration or middleware, limiting flexibility for heterogeneous tech stacks

Complexity grading

How hard is this migration?

Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Pure Chart and Microsoft Dynamics 365 Sales .

  • Object compatibility

    B

    1 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Pure Chart: Not publicly documented — typical SaaS limits assumed and confirmed during scoping.

  • Data volume sensitivity

    B

    Pure Chart doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Pure Chart to Microsoft Dynamics 365 Sales migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Pure Chart to Microsoft Dynamics 365 Sales data migrations

Answers to the questions buyers ask most during Pure Chart to Microsoft Dynamics 365 Sales migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Most Pure Chart to Dynamics 365 Sales migrations complete within 24 to 72 hours of clock time for under 25,000 records. Larger datasets exceeding 250,000 records, or setups with more than 15 custom objects that require Dynamics 365 Sales Enterprise tier, extend the timeline to 5 to 10 days. The planning and field-mapping phase typically adds 3 to 5 business days before the first data load begins. Dynamics 365 Sales Professional's 15-table custom limit can add scope if Enterprise licensing is required.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Pure Chart.
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