CRM migration

Migrate from Pure Chart to Twenty CRM

Field-level mapping, validation, and rollback between Pure Chart and Twenty CRM. We move data and schema; workflows are rebuilt natively in Twenty CRM.

Pure Chart logo

Pure Chart

Source

Twenty CRM

Destination

Twenty CRM logo

Compatibility

92%

11 of 12

objects map 1:1 between Pure Chart and Twenty CRM.

Complexity

BStandard

Timeline

48–72 hours

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Teams migrate from Pure Chart to Twenty CRM when they need data ownership, transparent per-user pricing, and a platform they can self-host or extend with code. Pure Chart stores records with flexible, free-form property sets across a relational object model. Twenty CRM enforces field typing — text, number, date, select, multi-select, relation — and requires pre-defined schemas before data lands. The migration carries all standard records (People, Companies, Opportunities, Tasks, Notes) and custom objects into Twenty's typed schema. Workflows, automations, and sequences cannot migrate; they must be rebuilt in Twenty's workflow builder. FlitStack sequences the migration through Twenty's native CSV import and REST/GraphQL API endpoints, respecting field-type constraints and import-order requirements: Companies first (the one side of relationships), then People (with companyId links resolved), then Opportunities, then custom objects last. A delta-pickup window captures any records modified in Pure Chart during the cutover. The source API rate-limit profile determines throttling during extraction, and Twenty's per-export record ceiling (20,000) requires batching for large datasets.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Pure Chart logo

Pure Chart

What's pushing teams away

  • Per-office + per-user pricing stacks fast for mid-size practices: a 10-user single office runs ~$470/month before add-ons.
  • AI features (transcription, virtual receptionist, X-ray analysis) appear to be add-ons rather than universal inclusions — net price climbs with usage.
  • Vendor does not publish a public developer API portal — custom integrations require vendor engagement.
  • Smaller third-party reviewer footprint than Dentrix or Open Dental — less independent benchmarking.
  • Multi-location operators with established Carestream/Dolphin imaging stacks may face integration scoping versus dedicated dental imaging platforms.

Choosing

Twenty CRM logo

Twenty CRM

What's pulling them in

  • Top open-source CRM on GitHub with 40.6K stars, giving teams full source code access and infrastructure ownership without per-feature licensing surprises.
  • Free self-hosting under AGPL-3.0 means unlimited users and custom objects for the cost of cloud infrastructure alone, typically $20–100/month.
  • Pricing page explicitly mocks competitors for charging add-on fees for API access, webhooks, and workflows — transparency that resonates with RevOps teams burned by Salesforce.
  • Unlimited custom objects and fields with no price impact, letting teams shape the data model to their business rather than forcing business into rigid schemas.
  • Modern TypeScript/React/PostgreSQL stack means developer-led teams can extend, self-host, or integrate without fighting legacy architecture.

Object mapping

How Pure Chart objects map to Twenty CRM

Each row shows how a Pure Chart object lands in Twenty CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Pure Chart

People / Contact

maps to

Twenty CRM

People

1:1
Fully supported

Pure Chart contacts map directly to Twenty's People object. First name, last name, email, phone, job title, and address fields translate field-by-field. Pure Chart records without a linked company attach to a default placeholder company or remain unlinked until company resolution runs.

Pure Chart

Company / Account

maps to

Twenty CRM

Companies

1:1
Fully supported

Pure Chart company records map to Twenty's Companies object. Name, domain, industry (as free-text in Twenty), employee count, annual revenue, and address fields carry over. Parent-child company hierarchies in Pure Chart resolve via Twenty's companyId relation field; circular references are flagged during validation.

Pure Chart

Opportunity / Deal

maps to

Twenty CRM

Opportunities

1:1
Fully supported

Pure Chart deals map to Twenty's Opportunities object. Opportunity name, amount, stage, expected close date, probability, and linked company/person relations transfer directly. Stage values map value-by-value; stages that do not exist in Twenty are created as part of the schema preparation phase before migration.

Pure Chart

Task / To-Do

maps to

Twenty CRM

Tasks

1:1
Fully supported

Pure Chart tasks migrate to Twenty's Tasks object. Subject, due date, completion status, assignee (resolved by email match to Twenty workspace members), and linked People/Companies/Opportunities records preserve their original values. Standalone tasks without a parent record land in Twenty's unlinked task view for manual re-association.

Pure Chart

Note / Annotation

maps to

Twenty CRM

Notes

1:1
Fully supported

Pure Chart notes map to Twenty's Notes object. Note body text, create timestamp, and author (resolved by email match) transfer. Rich-text formatting is preserved where Pure Chart exposes it; plain-text fallback is used when rich-text extraction is unavailable. Notes linked to People, Companies, or Opportunities carry their relation on import.

Pure Chart

Custom Object

maps to

Twenty CRM

Custom Object

1:1
Fully supported

Pure Chart custom objects migrate 1:1 to Twenty custom objects. The Twenty workspace must have the corresponding custom object schema pre-created with matching field types before migration. Each custom object field in Pure Chart is mapped to its Twenty type-equivalent — text fields to text, number fields to number, pick-lists to select or multi-select.

Pure Chart

Custom Object N:N Relation

maps to

Twenty CRM

Custom Object Relation Field

many:1
Fully supported

Pure Chart junction tables connecting two custom objects (many-to-many relationships) become Twenty custom object relation fields. The import sequence matters: both parent objects must exist before the junction records import. We generate a dependency graph from Pure Chart's relationship schema and sequence custom object imports accordingly.

Pure Chart

Activity (Email, Call, Meeting)

maps to

Twenty CRM

Tasks / Events / Notes

1:1
Fully supported

Pure Chart logged emails map to Twenty Tasks with Type='Email'. Call logs map to Tasks with Type='Call'. Meeting records with start/end timestamps map to Twenty Events. Original activity timestamps, owners, and parent-record links (People, Companies, Opportunities) are preserved. Activity text content migrates to the Task/Event body.

Pure Chart

Attachment / File

maps to

Twenty CRM

Files (relation)

1:1
Fully supported

Pure Chart file attachments are downloaded from the source, re-uploaded to Twenty's file storage, and linked back to the parent record (People, Companies, Opportunities, Notes) using Twenty's relation field. File size limits and attachment type restrictions are checked before upload to avoid silent import failures.

Pure Chart

User / Owner

maps to

Twenty CRM

Workspace Member

1:1
Fully supported

Pure Chart owner/user IDs resolve by email match against Twenty workspace members. Unmatched owners are flagged with their record count before migration commits. You can invite unmatched owners to the Twenty workspace before migration, or assign their records to a fallback workspace member — the choice is yours and we surface the full unmatched list in the pre-migration report.

Pure Chart

Workflow / Automation

maps to

Twenty CRM

None (manual rebuild required)

1:1
Fully supported

Pure Chart workflows, triggers, and sequences do not migrate. Twenty CRM's Pro tier has limited workflow capabilities; the Organization tier offers a fuller workflow builder. We export your Pure Chart workflow definitions as a structured reference document (JSON/YAML) so your admin can rebuild them in Twenty's workflow builder or a third-party automation tool.

Pure Chart

Report / Dashboard

maps to

Twenty CRM

None (rebuild required)

1:1
Fully supported

Pure Chart reports and dashboards do not migrate. The underlying data (People, Companies, Opportunities, custom objects) migrates completely, so report logic can be rebuilt in Twenty's built-in reporting or any BI tool connected to Twenty's PostgreSQL database. We flag which records contributed to each report so nothing is lost in the rebuild.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Pure Chart logo

Pure Chart gotchas

Medium

Pricing stacks per office plus per user — model the full bill before committing

Medium

AI tools may be add-ons rather than baseline

High

No public API documentation

Twenty CRM logo

Twenty CRM gotchas

High

Import order is enforced and critical

High

Export limited to 20,000 records and visible columns only

Medium

Soft-deleted records count toward uniqueness and trigger restores

Medium

API rate limits cap at 200 req/min on Organization tier

Low

No native email sequences — follow-up cadences require external tools

Pair-specific challenges

  • Pure Chart free-form properties collide with Twenty's typed field model

    Pure Chart allows free-form custom properties per record — values that may be strings in one record, numbers in another, or unstructured JSON blobs. Twenty CRM enforces field types (text, number, date, select, relation) defined at the object level before any records import. When a free-form property holds mixed-type data, we must normalize it into Twenty's typed schema before import: strings can go into text fields, numeric values into number fields, and ambiguous data into a temporary text field for manual categorization post-migration. The volume of mixed-type custom properties in Pure Chart directly determines how much pre-migration data normalization is required.

  • Workflows and automations cannot migrate — Pro tier has limited workflow builder

    Pure Chart workflows, triggers, and sequences do not transfer to Twenty CRM. Twenty's Pro tier has limited workflow automation; the Organization tier offers a fuller workflow builder with triggers and actions, but the logic itself must be rebuilt manually. We export your Pure Chart workflow definitions as a structured JSON reference document — each workflow's trigger conditions, action steps, and filter rules are captured — so your admin can rebuild them in Twenty's workflow builder. This is not optional: automation logic is a configuration artifact, not data, and must be reconstructed on the destination side.

  • Twenty CRM Pro caps custom objects at 10 — Organization or self-hosted required for more

    Pure Chart custom objects migrate 1:1 to Twenty custom objects, but Twenty CRM Pro limits you to 10 custom objects in the workspace. If your Pure Chart setup uses more than 10 custom objects or has complex N:N junction tables between custom objects, you need the Organization tier ($19/user/month) or a self-hosted deployment (unlimited custom objects, free software under AGPL-3.0). We flag the exact custom object count and relationship complexity in the pre-migration assessment so you can choose or upgrade your Twenty tier before migration begins.

  • API rate-limit ceiling on Pure Chart export and Twenty CRM import creates throttling bottlenecks

    Twenty CRM's REST/GraphQL API caps at 100 calls per minute on the Pro plan and 200 calls per minute on Organization. Pure Chart's export API also imposes rate limits depending on your plan tier. When migrating large record sets (100,000+ records), these ceilings create a bottleneck: exports from Pure Chart and imports into Twenty must be throttled to avoid 429 errors. We instrument retry logic with exponential backoff, batch writes where Twenty supports them, and distribute large imports across off-peak hours to stay within the per-minute rate ceiling on both platforms.

  • Twenty CRM CSV export ceiling of 20,000 records requires multi-part export batching

    Twenty CRM's native CSV export is capped at 20,000 records per export operation. If your Pure Chart workspace exceeds 20,000 records across any single object (People, Companies, Opportunities), you must run multiple exports with date-range or ID-range filters to capture the full dataset. This adds a preparation step before migration: we define the export batches based on record IDs or creation dates, run each batch separately, and stitch the results into a single migration-ready dataset. The delta-pickup window also applies per batch, so timing across batches must be coordinated to avoid gaps.

Migration approach

Six steps for a successful Pure Chart to Twenty CRM data migration

  1. Prepare the Twenty CRM workspace schema

    Before any data moves, we audit your Pure Chart custom fields, custom objects, and relationship model. We then prepare a Twenty workspace setup plan: create all required custom objects, define fields with correct types (text, number, select, relation), and pre-create stage values in the Opportunities pipeline. If your Pure Chart uses more than 10 custom objects, we flag the need for the Twenty Organization tier or self-hosted deployment. The schema must be ready before validation runs, because Twenty enforces field-type constraints during import.

  2. Export and profile Pure Chart data with field-level mapping

    We run a full export of all Pure Chart objects: People, Companies, Opportunities, Tasks, Notes, and custom objects. The export captures standard fields, custom properties, timestamps, and owner IDs. During profiling, we identify mixed-type custom properties that need normalization, records missing required Twenty fields, and duplicate records. Owner and user IDs are resolved by email match against Twenty workspace members — the full unmatched list is surfaced for your team to resolve (invite users or assign a fallback) before migration.

  3. Run a trial import in the correct sequence

    Twenty's import-order dependency requires Companies first, then People, then Opportunities, then custom objects last. We follow this sequence strictly because foreign keys must resolve before dependent records import. We run a representative trial import — typically 100–500 records across all object types — and generate a field-level diff between Pure Chart source values and Twenty destination values. You review the diff to confirm stage mapping, custom property normalization, and owner resolution before we commit to the full run. Any mapping adjustments happen here.

  4. Execute the full migration with delta-pickup cutover

    The full migration runs in the correct sequence: Companies → People → Opportunities → Tasks/Notes → Custom objects. We throttle API calls to stay within Pure Chart's export limits and Twenty CRM's 100–200 calls/minute import ceiling. A delta-pickup window (24–48 hours) runs in parallel, capturing any records created or modified in Pure Chart during the cutover. All operations are logged in an audit trail, and one-click rollback is available if post-migration reconciliation reveals data integrity issues. We deliver a final reconciliation report comparing record counts and field-value totals between Pure Chart and Twenty.

Platform deep dives

Context on both ends of the pair

Pure Chart logo

Pure Chart

Source

Strengths

  • Transparent published per-office and per-user pricing.
  • Scales from solo to 600+ location DSOs in one product.
  • Bundled GPS timeclock, payroll, and door access modules beyond standard dental PMS scope.
  • Multi-location production analytics and dashboards.
  • Free 14-day trial without credit card.

Weaknesses

  • Costs stack as offices and users grow.
  • AI capabilities are largely add-ons rather than baseline inclusions.
  • No public API documentation.
  • Limited third-party reviewer corpus relative to entrenched dental PMS leaders.
  • Imaging integrations depend on vendor relationships — confirm against existing imaging stack.
Twenty CRM logo

Twenty CRM

Destination

Strengths

  • AGPL-3.0 open-source license with full source code on GitHub — no vendor lock-in, no sunset risk.
  • Unlimited users and unlimited custom objects on self-hosted, with no feature gating based on headcount.
  • REST and GraphQL APIs available on all paid tiers, not locked behind an enterprise add-on fee.
  • MCP server and webhooks shipped as standard features, not premium upgrades.
  • Modern PostgreSQL-backed data model that developer teams can query, extend, and self-host.

Weaknesses

  • Recent v1.0 release means limited production hardening compared to CRMs with multi-year operational track records.
  • No native email sequencing or sales engagement tools — follow-up cadences require a separate platform.
  • No native two-way email sync or inbox integration, requiring third-party connectors for full activity logging.
  • Self-hosting 'free' pricing hides real infrastructure and DevOps costs that stack up over time.
  • Workflow automation is functional but lacks the complexity needed for sophisticated multi-step sales motions.

Complexity grading

How hard is this migration?

Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Pure Chart and Twenty CRM.

  • Object compatibility

    B

    2 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Pure Chart: Not publicly documented — typical SaaS limits assumed and confirmed during scoping.

  • Data volume sensitivity

    B

    Pure Chart doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Pure Chart to Twenty CRM migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Pure Chart to Twenty CRM data migrations

Answers to the questions buyers ask most during Pure Chart to Twenty CRM migration scoping. Not seeing yours? Book a call.

Can't find your answer?

Walk through your Pure Chart to Twenty CRM migration with a real engineer — 30 minutes, free, written quote within 24 hours.

Book a free 30 minute consultation

Small Pure Chart to Twenty CRM migrations with under 50,000 total records typically complete in 48–72 hours of clock time. Larger setups with over 100,000 records or complex multi-object custom schemas extend to 5–7 days. The longest single step is schema preparation in Twenty — creating custom objects, defining typed fields, and pre-populating stage values — which can take 1–2 days depending on custom object count and relationship complexity. The delta-pickup window runs in parallel, so the final cutover adds minimal additional time.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Pure Chart.
Land in Twenty CRM, intact.

Tell us record counts and timeline. We'll come back with a written quote inside 1 business day — no commitment, no sales pitch.

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