CRM migration

Migrate from ASPEC to Pipedrive

Field-level mapping, validation, and rollback between ASPEC and Pipedrive. We move data and schema; workflows are rebuilt natively in Pipedrive.

ASPEC logo

ASPEC

Source

Pipedrive

Destination

Pipedrive logo

Compatibility

80%

8 of 10

objects map 1:1 between ASPEC and Pipedrive.

Complexity

BStandard

Timeline

2-4 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from ASPEC to Pipedrive is primarily a platform maturity and ecosystem decision. ASPEC is a compact sales CRM with flexible per-user layouts and a single CA$40/user/month price tier, but it lacks a documented public API for automated extraction and has a minimal third-party integration ecosystem. Pipedrive is a well-established sales CRM with a mature REST API, over 400 native integrations, multiple pricing tiers from $14 to $99/user/month, and a visual pipeline model that maps directly from ASPEC's deal stages. The migration requires a schema discovery step because ASPEC stores custom field definitions separately from record data, and the data export must come from the platform's UI since no bulk API is documented. We migrate Contacts to People, Companies to Organizations, Opportunities to Deals, and Activities to the Activity timeline, with pipeline stages configured in Pipedrive before any deal records are imported. We do not migrate Reports or Workflows from ASPEC; we deliver a written inventory of these for the customer's admin to rebuild in Pipedrive.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

ASPEC logo

ASPEC

What's pushing teams away

  • Limited name recognition and company brand awareness compared to major CRM platforms
  • Small user base means fewer community resources, templates, and third-party integrations
  • Single verified review limits visibility into long-term reliability and support track record

Choosing

Pipedrive logo

Pipedrive

What's pulling them in

  • Clean drag-and-drop pipeline interface with minimal learning curve, making it approachable for small sales teams without dedicated CRM admins.
  • Visual deal tracking keeps reps focused on next actions — activities, calls, and follow-up tasks surface directly in the pipeline view.
  • Strong integrations via Zapier and native marketplace apps let teams wire Pipedrive into Calendly, ActiveCampaign, and similar sales-stack tools.
  • Mobile apps for iOS and Android keep field reps connected to deals, contacts, and tasks without a desktop session.
  • Reputation and review volume — over 3,000 verified reviews across G2 and Capterra — signal reliability for teams evaluating CRM options.

Object mapping

How ASPEC objects map to Pipedrive

Each row shows how a ASPEC object lands in Pipedrive, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

ASPEC

Contact

maps to

Pipedrive

Person

1:1
Fully supported

ASPEC Contact records map directly to Pipedrive Person. Name, email, phone, address, and owner assignment migrate 1:1. We resolve the ASPEC owner_id to a Pipedrive User by email match during import. Custom fields on Contact records (enumerated during schema discovery) map to Pipedrive custom fields on the Person object.

ASPEC

Company

maps to

Pipedrive

Organization

1:1
Fully supported

ASPEC Company records map to Pipedrive Organization. Company name, domain, address, and owner assignment migrate directly. Organization is created before any linked Person import so that the organization_id lookup is satisfied at insert time. We preserve ASPEC company-to-contact linkage as Person-Organization relationships in Pipedrive.

ASPEC

Opportunity

maps to

Pipedrive

Deal

1:1
Fully supported

ASPEC Opportunities map to Pipedrive Deals. Deal name, value, expected close date, and stage name migrate 1:1. ASPEC stage names are captured during the schema audit and written to Pipedrive stage labels within the corresponding pipeline. We set the Deal's person_id and org_id lookups to link the deal to the migrated Person and Organization records.

ASPEC

Pipeline Stage

maps to

Pipedrive

Pipeline Stage

lossy
Fully supported

Each ASPEC pipeline with its stage definitions is captured during the schema discovery step. We configure Pipedrive pipelines and stages to match the ASPEC structure before importing any Deals, ensuring that stage names, order, and probability values are available for mapping during deal migration.

ASPEC

Activity (Call, Email, Meeting, Task)

maps to

Pipedrive

Activity

1:1
Fully supported

ASPEC Activity records (calls, emails, meetings, tasks) migrate to Pipedrive Activity with type, timestamp, subject, body, and assignment preserved. We link each Activity to its parent Person or Organization by resolving the ASPEC contact_id and company_id references. Activity type from ASPEC maps to Pipedrive Activity type enumeration (call, email, meeting, task, deadline).

ASPEC

Tag/Label

maps to

Pipedrive

Label

1:1
Fully supported

ASPEC tags on Contacts and Companies migrate to Pipedrive Labels. We preserve the full label list per record and write them as Pipedrive label arrays linked via the Activity/Person/Organization relationship tables. Tags that do not have a matching Pipedrive label are created during migration.

ASPEC

Custom Field (metadata)

maps to

Pipedrive

Custom Field

lossy
Fully supported

ASPEC custom field definitions are stored in a separate metadata layer and enumerated during the mandatory schema discovery step before any record migration begins. We create matching Pipedrive custom fields on the Person, Organization, and Deal objects using the discovered field types (text, number, date, dropdown, checkbox). Custom field values on records are then mapped during the data migration pass.

ASPEC

User/Owner

maps to

Pipedrive

User

1:1
Fully supported

ASPEC Users referenced as record owners are mapped to Pipedrive Users by email address. We reconcile the full list of ASPEC owner_ids against the destination Pipedrive account's User table. Any ASPEC owner without a matching Pipedrive User is flagged for the customer's admin to provision before record import continues, as OwnerId is a required reference on Deals and Activities.

ASPEC

Attachment

maps to

Pipedrive

Not migrated (manual export required)

1:1
Fully supported

ASPEC does not expose file attachments through a documented export mechanism. We flag attachments during scoping and advise the customer to export them manually via the ASPEC UI or direct download. We do not attempt automated attachment extraction without a confirmed export pathway.

ASPEC

Report

maps to

Pipedrive

Not migratable

1:1
Fully supported

ASPEC Reports are defined in-platform and have no documented export mechanism. We do not migrate Report definitions. We deliver a written inventory of every ASPEC Report with its filters, columns, and grouping for the customer's Pipedrive admin to rebuild using Pipedrive's standard reports or Analytics add-on.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

ASPEC logo

ASPEC gotchas

High

No documented public API for automated data export

Medium

Custom field schema not stored with record data

Low

Currency and pricing listed in CAD

Low

Single-review sample limits migration confidence

Pipedrive logo

Pipedrive gotchas

High

Custom field hash keys differ per account

High

Export access gated by visibility groups

Medium

Token-based API rate limits since December 2024

Medium

Sequences and Automations not exposed via REST API

Low

Cost escalates via workflow caps and add-ons

Pair-specific challenges

  • ASPEC has no documented public API for automated extraction

    ASPEC CRM does not publish a public REST or bulk API for programmatic data extraction. We handle this by working directly with the customer's data export from the ASPEC UI, which requires manual pagination through list views to avoid partial data. We always confirm the export method during scoping and advise customers to export in batches of 500 records to reduce the risk of pagination gaps. Manual exports introduce human error risk; we validate record counts against ASPEC's summary statistics before beginning import.

  • Custom field schema is stored separately from record data

    ASPEC separates custom field definitions from Contact, Company, and Opportunity records. We run a mandatory schema discovery step before writing any data, enumerating all active custom fields, their data types, and their assignments per object. Skipping this step means custom fields can be silently dropped during import into Pipedrive. The discovery step also identifies any ASPEC custom fields that have no Pipedrive equivalent, which we flag for the customer to address before migration.

  • Pipedrive Essential plan limits custom fields and reports

    Pipedrive's Essential plan ($14/user/month) includes limited custom field support and basic reporting. Teams migrating from ASPEC with extensive custom field schemas should evaluate whether Essential covers their needs or whether the Advanced plan ($29/user/month) is required for the full custom field count. We raise this during scoping and include a Pipedrive plan recommendation based on the schema discovery results. Custom fields over the Essential limit require an upgrade before import.

  • Activity type enumeration differs between platforms

    ASPEC uses a generalized Activity model for calls, emails, meetings, and tasks. Pipedrive distinguishes these as separate activity types with different field schemas. We run a pre-migration activity type audit to classify each ASPEC activity record by type before writing to Pipedrive's corresponding activity endpoint. Email content migrates as a note attached to the activity if the ASPEC record contains body text without a distinct email object.

  • ASPEC attachments require manual export

    ASPEC does not expose a documented file attachment export endpoint. We flag all attachment locations during scoping and provide the customer with a manual export checklist covering the Contacts, Companies, and Deals sections of the ASPEC UI. We do not automate attachment extraction in the absence of a confirmed API pathway. The customer uploads attachments to Pipedrive manually post-migration or uses Pipedrive's file upload API as a separate post-migration step.

Migration approach

Six steps for a successful ASPEC to Pipedrive data migration

  1. Scoping and export method confirmation

    We begin every ASPEC migration with a scoping call to confirm the export method, record volume, and schema complexity. Because ASPEC has no public API, we work with the customer to extract data from the platform's UI in structured CSV or Excel format. We audit the total record counts for Contacts, Companies, Opportunities, and Activities, and we confirm whether database-level access is available on the customer's hosting plan as an alternative to UI export. This step also includes a review of any known custom field usage and pipeline configurations.

  2. Schema discovery and Pipedrive plan recommendation

    We run the mandatory schema discovery step against the ASPEC data export to enumerate every active custom field, its data type, and its object assignment. We cross-reference the custom field count against Pipedrive's plan limits (Essential caps at a lower custom field count than Advanced or Professional) and deliver a Pipedrive edition recommendation before migration begins. We also configure Pipedrive pipelines and stages to match the ASPEC pipeline structure, creating stage labels and probability values that correspond to the source data.

  3. Data extraction and staging

    We stage the ASPEC export data in a structured format, cleaning record formatting (phone numbers, addresses, email addresses) to reduce duplicates and incomplete fields. We run a deduplication pass on Contacts and Companies using email and company domain as dedupe keys, flagging duplicates for the customer to resolve before import. We map ASPEC owner_ids to Pipedrive User email addresses and hold any owner references that cannot be matched in a reconciliation queue for the customer's admin to provision.

  4. Pipedrive schema pre-configuration

    Before writing any records, we create the Pipedrive custom fields discovered during schema discovery, assign them to the correct objects (Person, Organization, Deal), and configure any Pipedrive labels that correspond to ASPEC tags. We set up pipelines with stages matching the ASPEC pipeline configuration and configure probability values per stage. This step ensures the Pipedrive schema is ready to accept data without requiring post-import field creation.

  5. Production migration in dependency order

    We run production migration in record-dependency order: Organizations first (from ASPEC Companies), then Persons (from ASPEC Contacts) with org_id lookups resolved, then Deals (from ASPEC Opportunities) with person_id, org_id, and stage_id resolved, then Activities (calls, emails, meetings, tasks) linked to their parent Person or Organization records. Each phase emits a row-count reconciliation report showing records written, records skipped (duplicates), and records held for reconciliation. We use Pipedrive's REST API with batch handling and rate-limit backoff.

  6. Cutover, validation, and automation inventory handoff

    We freeze ASPEC writes during cutover and run a final delta migration of any records modified during the migration window. We validate a random sample of migrated records against the ASPEC source data and deliver a reconciliation report. We provide the customer with a written inventory of ASPEC Reports and any Workflow or automation equivalents requiring rebuild in Pipedrive's automation tools. We do not rebuild ASPEC workflows in Pipedrive; that is a separate engagement or an internal admin task. We support a three-day hypercare window for post-migration reconciliation issues.

Platform deep dives

Context on both ends of the pair

ASPEC logo

ASPEC

Source

Strengths

  • Highly flexible layout and view customization without admin privileges
  • Global availability across time zones for distributed sales teams
  • Integrated intelligent database that surfaces related contacts automatically
  • Simple enough for new sales hires to adopt quickly
  • All-in-one contact and sales tracking with minimal feature bloat

Weaknesses

  • Very small market footprint limits third-party integrations and community support
  • Minimal public API documentation makes automated migration harder to execute
  • Sparse independent reviews make it difficult to assess long-term product direction
  • One review mentions name recognition challenges as a business-level pain point
  • No documented bulk export API means data extraction may require manual intervention
Pipedrive logo

Pipedrive

Destination

Strengths

  • Intuitive drag-and-drop pipeline that sales reps actually use without resistance or training overhead.
  • Per-seat unlimited-deals model on all tiers — reps cannot be blocked from logging activity.
  • Active marketplace with 400+ integrations and a documented REST API with OpenAPI 3 specs.
  • Mobile apps with offline access, call logging, and calendar sync keep field teams operational.
  • Strong focus on sales activity tracking — next-action reminders and follow-up scheduling are first-class features.

Weaknesses

  • No custom objects — teams needing non-standard data structures must work around the four standard entity types.
  • Workflow automation limits by tier (30, 60, 90 active workflows) force upgrades as processes grow.
  • No free permanent plan — teams evaluating fit must commit to a trial without a freemium option.
  • Limited advanced reporting and custom dashboard capabilities compared to HubSpot or Salesforce.
  • Export permissions are gated by visibility groups, meaning data scoping must account for who can see what before migration.

Complexity grading

How hard is this migration?

Standard CRM migration. 3 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across ASPEC and Pipedrive.

  • Object compatibility

    B

    3 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    ASPEC: Not publicly documented.

  • Data volume sensitivity

    B

    ASPEC doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your ASPEC to Pipedrive migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about ASPEC to Pipedrive data migrations

Answers to the questions buyers ask most during ASPEC to Pipedrive migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Book a free 30 minute consultation

Small ASPEC accounts with under 5,000 contacts, 1,000 deals, and a straightforward custom field schema typically complete in two to three weeks. Accounts with larger activity histories (over 50,000 records), multiple custom field types, or multiple ASPEC pipelines move to five to eight weeks because of the manual export handling, schema discovery step, and multiple pipeline configuration passes. The manual export from ASPEC's UI (due to the absence of a bulk API) is the primary variable affecting timeline.

Adjacent paths

Related migrations to explore

Ready when you are

Move from ASPEC.
Land in Pipedrive, intact.

Tell us record counts and timeline. We'll come back with a written quote inside 1 business day — no commitment, no sales pitch.

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