CRM migration

Migrate from ASPEC to Freshsales

Field-level mapping, validation, and rollback between ASPEC and Freshsales. We move data and schema; workflows are rebuilt natively in Freshsales.

ASPEC logo

ASPEC

Source

Freshsales

Destination

Freshsales logo

Compatibility

63%

5 of 8

objects map 1:1 between ASPEC and Freshsales.

Complexity

BStandard

Timeline

2-4 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

ASPEC CRM and Freshsales occupy different positions in the small-business CRM market. ASPEC is a compact, customizable platform with a small user base and no documented public API, requiring manual data export before migration. Freshsales is a full-feature CRM in the Freshworks suite with REST APIs for Leads, Contacts, Accounts, Deals, Tasks, and Products, plus built-in phone, email, and chat. We handle the export coordination, schema discovery, custom field enumeration, pipeline configuration, and staged record import into Freshsales. Workflows and automations do not migrate; we deliver a written inventory of any configured workflows for the customer's admin to rebuild in Freshsales.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

ASPEC logo

ASPEC

What's pushing teams away

  • Limited name recognition and company brand awareness compared to major CRM platforms
  • Small user base means fewer community resources, templates, and third-party integrations
  • Single verified review limits visibility into long-term reliability and support track record

Choosing

Freshsales logo

Freshsales

What's pulling them in

  • Lowest barrier to entry among major CRMs — the free tier supports up to 3 users and includes core CRM functionality before committing to per-seat pricing.
  • Built-in chat, email, and phone reduce reliance on third-party integrations for basic sales communication and contact management.
  • Freddy AI contact scoring and deal insights are included on Pro plans at a lower price than comparable HubSpot tiers.
  • Kanban pipeline views across Contacts, Accounts, and Deals provide visual deal management without requiring custom configuration.
  • Integration with the broader Freshworks ecosystem (Freshdesk, Freshchat, Freshservice) reduces tool sprawl for teams already using Freshworks.

Object mapping

How ASPEC objects map to Freshsales

Each row shows how a ASPEC object lands in Freshsales, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

ASPEC

Contact

maps to

Freshsales

Lead

1:1
Fully supported

ASPEC Contact records map directly to Freshsales Lead. Name, email, phone, address, and owner assignment migrate 1:1. ASPEC's per-user custom fields on Contact are enumerated during schema discovery and mapped to Freshsales Lead custom fields. If any ASPEC Contacts represent existing customers rather than prospects, they map to Freshsales Contact tied to an Account; we identify these by checking for associated Opportunities in ASPEC and apply the split during import.

ASPEC

Company

maps to

Freshsales

Account

1:1
Fully supported

ASPEC Company records map to Freshsales Account. Company name becomes Account Name; website, address, phone, and industry fields migrate directly. We use Company domain or name as the dedupe key during import. Account is created before any Contact import so that the Account lookup is satisfied at the moment of Contact insert. Company-Contact associations are preserved via the Account-Contact relationship in Freshsales.

ASPEC

Opportunity

maps to

Freshsales

Deal

1:1
Fully supported

ASPEC Opportunities map to Freshsales Deals. Deal name, value, stage, expected close date, and owner assignment migrate directly. ASPEC pipeline and stage names are captured during schema discovery and mapped to Freshsales pipeline and stage values, which we configure before any Deal records are imported. If ASPEC Opportunity has an associated Company, we write the Account lookup first so the Deal-Account link is satisfied.

ASPEC

Activity

maps to

Freshsales

Task or Event

1:1
Fully supported

ASPEC Activity records (calls, emails, meetings, tasks) migrate to Freshsales Tasks and Events. Call activities map to Task with Task Subtype set to Call and duration preserved in a custom field. Meeting activities map to Event with start and end time preserved. Email and task activities map to Task. All activity records are linked to the parent Contact or Company via Freshsales' WhoId and WhatId fields after those records have been imported. Activity timestamps are preserved to maintain the historical timeline.

ASPEC

Custom Field

maps to

Freshsales

Custom Field

lossy
Fully supported

ASPEC custom fields exist in a separate metadata layer and are not stored with record data. We run a mandatory schema discovery step before any data import to enumerate every active custom field on Contact, Company, and Opportunity, capturing field name, type, and any validation rules. We then pre-create matching custom fields in Freshsales for the appropriate object (Lead, Contact, Account, Deal). Note that Freshsales imposes per-plan custom field limits: Growth at 15, Pro at 25, Enterprise at 50 custom fields per object.

ASPEC

User

maps to

Freshsales

User

1:1
Fully supported

ASPEC User records map to Freshsales Users. We match by email address, which must exist as an active user in the Freshsales destination org. Any ASPEC User referenced as an owner on Contact, Company, Opportunity, or Activity records without a matching Freshsales User is flagged in the reconciliation report for the customer's admin to provision before record import resumes. Archived or inactive ASPEC users are imported as inactive Freshsales Users for historical ownership preservation.

ASPEC

Tag

maps to

Freshsales

Tag

lossy
Fully supported

ASPEC Tags on Contact and Company records migrate to Freshsales Tags. Tags are stored as string arrays and written to Freshsales' Tag field on the respective object. We preserve the full tag set per record during import. Freshsales tags are case-sensitive and flat; any hierarchical tag structures in ASPEC are flattened to the most granular tag value.

ASPEC

Pipeline Stage

maps to

Freshsales

Pipeline Stage

lossy
Fully supported

ASPEC Pipeline stages are captured during schema discovery and mapped to Freshsales Pipeline and Stage configuration. We create the Freshsales pipeline and its stages before importing any Deal records, mapping each ASPEC stage name to an equivalent Freshsales stage with matching position order. ASPEC stage probabilities are recorded and can be optionally mapped to Freshsales stage weights if the customer requires probability-based forecasting in Freshsales.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

ASPEC logo

ASPEC gotchas

High

No documented public API for automated data export

Medium

Custom field schema not stored with record data

Low

Currency and pricing listed in CAD

Low

Single-review sample limits migration confidence

Freshsales logo

Freshsales gotchas

Medium

Freddy AI is Pro-tier only despite heavy marketing

High

Post-migration emails and sequences are disabled

Medium

Bot session credits are a one-time 500-session allocation

Medium

Phone credits charged per minute with no cap

Low

File storage limits scale with plan tier

Pair-specific challenges

  • ASPEC has no public API requiring manual export coordination

    ASPEC CRM does not publish a REST or bulk API for programmatic data extraction. We coordinate with the customer to export data via the ASPEC UI or direct database access if available on their hosting plan. Manual exports risk partial data if pagination is not handled carefully across all record pages. We validate export completeness against record counts before migration begins and flag any records that cannot be exported from ASPEC's UI.

  • Freshsales custom field limits vary by plan and must be verified

    Freshsales imposes per-plan custom field limits: Growth tier allows 15 custom fields per object, Pro allows 25, and Enterprise allows 50. We enumerate all ASPEC custom fields during schema discovery and compare the total against the customer's Freshsales plan limit before migration. Fields exceeding the limit are flagged for the customer to upgrade or consolidate before we proceed with import.

  • Lead-to-Contact conversion requires custom field mapping in Freshsales

    Freshsales requires custom fields on Leads to be explicitly mapped to custom fields on Contacts and Accounts if the customer intends to convert Leads. During migration, any ASPEC custom fields mapped to Freshsales Lead custom fields need a corresponding mapping entry in Freshsales' lead-to-contact field mapping settings. We document this requirement in the handoff package and flag it during migration planning.

  • ASPEC custom fields stored separately require mandatory schema discovery

    ASPEC separates custom field definitions from record data, meaning we cannot discover custom fields by inspecting the data export alone. We run a mandatory schema discovery step before any data is written to Freshsales. Skipping this step means any ASPEC custom fields not present in the data export header are silently absent in Freshsales, which breaks reporting and process continuity for the customer's sales team.

Migration approach

Six steps for a successful ASPEC to Freshsales data migration

  1. Schema discovery and export coordination

    We run a mandatory schema discovery step against ASPEC to enumerate all active custom fields on Contact, Company, Opportunity, and Activity objects, capturing field names, types, and any conditional display rules. We then work with the customer to extract a full data export from ASPEC's UI, including all record pages and pagination sets, and validate the export against record counts for Contacts, Companies, Opportunities, and Activities. This step cannot be shortened; incomplete export is the most common cause of data loss in ASPEC migrations.

  2. Freshsales environment setup and pipeline configuration

    We configure the Freshsales destination environment before importing any records. This includes creating the pipeline and all stage values (mapped from ASPEC stage names and order), provisioning the required custom fields per object (compared against the customer's Freshsales plan limit), and configuring tag fields on Account and Contact objects. We validate that the Freshsales user who will receive the migration data has the correct permissions for Leads, Contacts, Accounts, Deals, and Tasks.

  3. Record import in dependency order

    We import records in dependency order: Accounts first (from ASPEC Companies) as the foundation for all Account-Contact relationships, then Leads (from ASPEC Contacts), then Deals (from ASPEC Opportunities) with the pipeline and stage assignments resolved, then Activities (from ASPEC Activities) linked to their parent records. After each phase, we produce a row-count reconciliation report comparing source record counts to destination record counts and resolve any gaps before proceeding.

  4. Owner reconciliation and user mapping

    We extract every distinct ASPEC User referenced as an owner across Contacts, Companies, Deals, and Activities and match by email against the Freshsales destination's User table. Users without a matching Freshsales User are flagged in a reconciliation report for the customer's admin to provision. We preserve ownership assignment by mapping ASPEC owner references to Freshsales Owner IDs at migration time.

  5. Cutover, delta migration, and handoff documentation

    During cutover, we freeze ASPEC record writes, run a delta migration to capture any records created or modified during the migration window, and then run a final validation comparing record counts and a spot-check sample of 20-30 records against the ASPEC source. We deliver a migration handoff document covering the full object and field mapping, pipeline stage correspondence, any custom fields that were excluded due to plan limits, and a written inventory of any ASPEC workflows or automations requiring rebuild in Freshsales.

Platform deep dives

Context on both ends of the pair

ASPEC logo

ASPEC

Source

Strengths

  • Highly flexible layout and view customization without admin privileges
  • Global availability across time zones for distributed sales teams
  • Integrated intelligent database that surfaces related contacts automatically
  • Simple enough for new sales hires to adopt quickly
  • All-in-one contact and sales tracking with minimal feature bloat

Weaknesses

  • Very small market footprint limits third-party integrations and community support
  • Minimal public API documentation makes automated migration harder to execute
  • Sparse independent reviews make it difficult to assess long-term product direction
  • One review mentions name recognition challenges as a business-level pain point
  • No documented bulk export API means data extraction may require manual intervention
Freshsales logo

Freshsales

Destination

Strengths

  • Generous free tier for small teams with core CRM functionality without per-seat costs.
  • All-in-one sales CRM with built-in telephony, chat, and email reducing third-party tool dependency.
  • Freddy AI contact scoring and deal predictions available on Pro tier.
  • Multiple pipeline views with Kanban and list options across all plans.

Weaknesses

  • Reports lack depth compared to competitors like HubSpot, with limited customization options.
  • Integration setup is poorly documented with no clear guides for connecting third-party tools.
  • AI features gated behind $39/user/month Pro tier despite marketing emphasis on Freddy AI.
  • Bot sessions limited to 500 one-time allocation with no monthly refresh.

Complexity grading

How hard is this migration?

Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across ASPEC and Freshsales.

  • Object compatibility

    B

    2 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    ASPEC: Not publicly documented.

  • Data volume sensitivity

    B

    ASPEC doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your ASPEC to Freshsales migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about ASPEC to Freshsales data migrations

Answers to the questions buyers ask most during ASPEC to Freshsales migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Most ASPEC to Freshsales migrations complete in two to four weeks for accounts with fewer than 3,000 Contacts, 1,000 Deals, and straightforward custom field configurations. Migrations exceeding 5,000 Contacts, multiple custom field sets, or large activity histories (over 100,000 Activity records) extend to six to ten weeks because of manual export coordination, per-field mapping validation, and the stage-by-stage Freshsales pipeline configuration required before record import begins.

Adjacent paths

Related migrations to explore

Ready when you are

Move from ASPEC.
Land in Freshsales, intact.

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