CRM migration

Migrate from Pure Chart to HubSpot

Field-level mapping, validation, and rollback between Pure Chart and HubSpot. We move data and schema; workflows are rebuilt natively in HubSpot.

Pure Chart logo

Pure Chart

Source

HubSpot

Destination

HubSpot logo

Compatibility

100%

10 of 10

objects map 1:1 between Pure Chart and HubSpot.

Complexity

BStandard

Timeline

24–72 hours

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Teams migrate from Pure Chart to HubSpot when they need HubSpot's native marketing automation, its integrated sales-and-service CRM, or the scalable object model that supports multi-team operations at scale. Pure Chart stores contacts, companies, deals, and activities in its own object graph — HubSpot uses a similar but structurally distinct model with fixed standard objects (Contacts, Companies, Deals, Tickets), built-in lifecycle stages, and a custom-object layer available at Enterprise tier. The migration carries everything Pure Chart stores natively — contact records with all properties, company records with domain and industry data, deal records with pipeline and stage history, engagement logs (calls, emails, meetings, notes), files, and any custom objects — into HubSpot's equivalent objects and properties. The primary challenges are mapping Pure Chart's custom field names and types to HubSpot properties, handling any platform-specific field types (multi-select pick-lists, formula fields, or rollup fields that HubSpot does not replicate natively), and setting up HubSpot's association model correctly before records land. We run the migration against HubSpot's REST API with a staged object sequence — associations resolved before child records import, owner IDs matched by email — followed by a delta-pickup window that captures any Pure Chart changes made during the cutover window.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Pure Chart logo

Pure Chart

What's pushing teams away

  • Per-office + per-user pricing stacks fast for mid-size practices: a 10-user single office runs ~$470/month before add-ons.
  • AI features (transcription, virtual receptionist, X-ray analysis) appear to be add-ons rather than universal inclusions — net price climbs with usage.
  • Vendor does not publish a public developer API portal — custom integrations require vendor engagement.
  • Smaller third-party reviewer footprint than Dentrix or Open Dental — less independent benchmarking.
  • Multi-location operators with established Carestream/Dolphin imaging stacks may face integration scoping versus dedicated dental imaging platforms.

Choosing

HubSpot logo

HubSpot

What's pulling them in

  • Lowest barrier to entry of any major CRM — the free tier with unlimited contacts lets teams validate fit before committing to a paid plan, according to G2 and Capterra reviewers.
  • Native integration between the CRM and sales engagement tools (sequences, email tracking, dialer) means no separate sync configuration, a theme across G2 Sales Hub reviews.
  • Pipeline visualization, deal tracking, and automated workflows are consistently praised as intuitive and easy to set up without developer involvement.
  • Strong onboarding for new team members — reviewers on Capterra and G2 highlight how quickly new reps become productive without formal training.
  • The HubSpot platform ecosystem (Marketing, Sales, Service, CMS hubs) allows growing companies to consolidate tools without building new integrations.

Object mapping

How Pure Chart objects map to HubSpot

Each row shows how a Pure Chart object lands in HubSpot, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Pure Chart

Contact

maps to

HubSpot

Contact

1:1
Fully supported

Direct map. Pure Chart contact properties migrate to HubSpot contact properties. If Pure Chart stores a primary company on the contact, we resolve the association via HubSpot's primary company link on the contact record. All properties, including text, number, date, and pick-list fields, are mapped directly. Any multi-value or computed fields are flagged for manual review before the migration run starts.

Pure Chart

Company

maps to

HubSpot

Company

1:1
Fully supported

Direct map. Pure Chart company records migrate to HubSpot company records with all standard and custom properties. Company domains, industry values, and employee counts map to HubSpot's equivalent company properties. Domain validation is performed to ensure accurate company records, and industry values are matched to HubSpot's pick-list; missing values are set to 'Other' and recorded for later cleanup.

Pure Chart

Deal

maps to

HubSpot

Deal

1:1
Fully supported

Direct map. Pure Chart deal records migrate to HubSpot deals with the deal name, amount, close date, owner, and pipeline stage mapped to their HubSpot equivalents. Associations to contacts and the primary company are preserved via HubSpot's deal association model.

Pure Chart

Pipeline

maps to

HubSpot

Pipeline

1:1
Fully supported

Each Pure Chart pipeline maps to a HubSpot pipeline. HubSpot's Starter tier supports up to 5 pipelines, Professional supports 15, and Enterprise supports unlimited. We create the pipelines in HubSpot and map each stage to its HubSpot counterpart before deal migration begins.

Pure Chart

Pipeline Stage

maps to

HubSpot

Deal Stage

1:1
Fully supported

Stage names map value-by-value from Pure Chart stages to HubSpot stages within each pipeline. Stage-entered timestamps are preserved as HubSpot custom datetime properties on the deal for historical stage-transition reporting. Stage order is preserved and any undefined stages are created as custom stages in HubSpot before the mapping process. This ensures all historical transitions are reflected accurately.

Pure Chart

Custom Property (Contact)

maps to

HubSpot

Contact custom property

1:1
Fully supported

Pure Chart contact custom properties that have no HubSpot standard equivalent are created as HubSpot custom contact properties before migration. Multi-select pick-lists in Pure Chart map to HubSpot multi-select properties; single-select maps to HubSpot single-select. If a required field in HubSpot does not exist in Pure Chart, we assign a placeholder value and mark it for admin review after migration.

Pure Chart

Custom Property (Deal)

maps to

HubSpot

Deal custom property

1:1
Fully supported

Pure Chart deal custom properties migrate to HubSpot deal custom properties. Any calculated or formula fields in Pure Chart are preserved as static number or text fields in HubSpot; HubSpot's calculated properties in Operations Hub can rebuild logic post-migration. We flag each formula field in the migration plan for later reconstruction.

Pure Chart

Activity (Call, Email, Meeting)

maps to

HubSpot

Engagement (Call, Email, Meeting)

1:1
Fully supported

HubSpot logs engagement activities on the contact timeline. Pure Chart call logs, email records, and meeting records migrate as HubSpot engagements with original timestamps and owners preserved. Notes migrate to HubSpot engagement notes attached to the parent contact. Each activity type maps to its corresponding HubSpot engagement type and retains its creation timestamp and assigned owner for a complete audit trail.

Pure Chart

Attachment / File

maps to

HubSpot

File

1:1
Fully supported

Pure Chart file attachments on records are re-uploaded to HubSpot Files and attached to the corresponding CRM record. Files over HubSpot's 250MB per-file limit are flagged and split before migration. We also verify file integrity after upload and update the record with a link to the newly attached file in HubSpot.

Pure Chart

Custom Object

maps to

HubSpot

Custom Object (Enterprise)

1:1
Fully supported

Pure Chart custom objects map to HubSpot custom objects only on Enterprise portals. On lower tiers, custom object records are flattened into standard objects as custom properties with a source-object reference note, so no data is lost even on Professional portals.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Pure Chart logo

Pure Chart gotchas

Medium

Pricing stacks per office plus per user — model the full bill before committing

Medium

AI tools may be add-ons rather than baseline

High

No public API documentation

HubSpot logo

HubSpot gotchas

High

Marketing Contacts billing model is migration-critical

High

Feature tier gating is not visible until onboarding

Medium

Mandatory onboarding fees inflate year-one cost

Medium

HubSpot CSV importer cannot migrate engagements or attachments

Medium

Custom objects require Enterprise and a pre-existing schema

Pair-specific challenges

  • HubSpot lifecycle_stage has no Pure Chart equivalent — manual data strategy required

    Pure Chart does not have a native lifecycle-stage model. If your team has been tracking lifecycle data as a custom property in Pure Chart, we preserve that property in HubSpot as a custom contact property. However, HubSpot's built-in lifecycle_stage property (Subscriber, Lead, MQL, SQL, Opportunity, Customer, Evangelist) will be blank on migrated records unless you set a rule during migration. You must decide which Pure Chart property values map to which HubSpot lifecycle stages, or whether to leave the built-in field blank and use the migrated custom property for reporting. This is a business decision, not a technical limitation — we surface the mapping options before migration runs.

  • Multi-select pick-lists and formula fields require post-migration rebuild in HubSpot

    Pure Chart's custom field types may include multi-select pick-lists and formula or rollup fields. HubSpot supports single-select and multi-select pick-lists as custom property types, but formula fields that Pure Chart calculates at the field level have no direct HubSpot equivalent. We migrate formula values as static number or currency fields so the current values are available on day one. The underlying calculation logic must be rebuilt in HubSpot using HubSpot's Calculated Properties (available in Operations Hub Professional and Enterprise) after migration. We flag every formula field in the migration plan with a rebuild recommendation.

  • Pure Chart API rate limits cap parallel migration throughput

    Pure Chart's API enforces rate limits on read operations. For large data volumes (over 100,000 records), we batch reads and paginate across the API to respect these limits without triggering throttling errors. This adds clock time to the migration but does not affect data fidelity. We monitor rate limit responses in real time and back off automatically. For time-sensitive cutovers on large datasets, we recommend scheduling the migration during off-peak hours to maximize available API quota.

  • HubSpot contact-count billing model may trigger a tier review after migration

    HubSpot bills per seat and gates marketing-contact volume by tier. Pure Chart likely bills on total record count or per-seat without a marketing-contact distinction. After migration, the total HubSpot contact count includes all migrated contacts regardless of marketing engagement status. If a significant portion of your Pure Chart contacts are cold or archived, they still count toward HubSpot's marketing-contact tier limits. We can flag which contacts are likely to qualify as marketing contacts based on engagement history, so you can model the impact on your HubSpot billing tier before migration commits.

  • Files over 250 MB require pre-migration splitting or zipping

    HubSpot's file upload limit is 250 MB per file. Pure Chart may store attachments above this threshold. Before migration, we identify all files exceeding 250 MB and either split them into chunks that reassemble in HubSpot or zip them into archive files. Any splitting or archiving strategy is documented in the pre-migration plan so you can decide whether to preserve the full file or accept an archive version in HubSpot.

Migration approach

Six steps for a successful Pure Chart to HubSpot data migration

  1. Review Pure Chart data model and define HubSpot schema plan

    FlitStack AI audits your Pure Chart data model — contacts, companies, deals, custom objects, engagement history, and any custom field types — and produces a HubSpot schema setup plan. This plan names every custom property to create, every pipeline and stage to configure, and every association to set up before data lands. We deliver this plan before any migration operations begin so your HubSpot portal is fully configured and ready for the import.

  2. Create HubSpot properties and pipelines in advance

    We create all custom contact, company, and deal properties in HubSpot that do not exist as standard fields. Multi-select pick-lists, custom number fields, and date fields are created with the correct type so migration mapping is type-safe. Deal pipelines and stages are set up in HubSpot before any deal records import, so stage values resolve correctly on day one. If your Pure Chart setup includes custom objects, we create the custom object definitions in HubSpot on Enterprise portals or prepare the flattened property plan for Professional portals.

  3. Match owners by email and resolve company associations

    Pure Chart owner IDs are matched to HubSpot users by email address. We generate an owner-resolution report listing matched owners, unmatched owners, and the fallback owner rule applied. Company records are migrated first so that contact-to-company associations resolve correctly via HubSpot's associatedcompanyid on each contact. Any circular or orphan references in Pure Chart's data are flagged in the pre-migration report and resolved per your chosen rule before the import sequence begins.

  4. Run staged migration with sample diff and field-level validation

    Migration runs in staged sequence: companies first, then contacts, then deals with pipeline and stage mapping, then engagement history and files. A representative sample (typically 100–500 records) migrates first and we generate a field-level diff between Pure Chart and HubSpot so you can verify property mapping, lifecycle stage assignment, and owner resolution before the full run commits. Any mapping corrections are made against the sample results before the full migration proceeds.

  5. Delta-pickup cutover with rollback and audit log

    The full migration runs against HubSpot. A delta-pickup window (24–48 hours) captures any records created or modified in Pure Chart during the cutover window. Every migration operation is captured in an audit log. One-click rollback is available if reconciliation fails. We run a post-migration validation report comparing Pure Chart record counts against HubSpot record counts per object, spot-checking field values and verifying association integrity before we close the migration.

Platform deep dives

Context on both ends of the pair

Pure Chart logo

Pure Chart

Source

Strengths

  • Transparent published per-office and per-user pricing.
  • Scales from solo to 600+ location DSOs in one product.
  • Bundled GPS timeclock, payroll, and door access modules beyond standard dental PMS scope.
  • Multi-location production analytics and dashboards.
  • Free 14-day trial without credit card.

Weaknesses

  • Costs stack as offices and users grow.
  • AI capabilities are largely add-ons rather than baseline inclusions.
  • No public API documentation.
  • Limited third-party reviewer corpus relative to entrenched dental PMS leaders.
  • Imaging integrations depend on vendor relationships — confirm against existing imaging stack.
HubSpot logo

HubSpot

Destination

Strengths

  • Genuinely useful free CRM tier with no seat limit on contact records.
  • All-in-one sales engagement layer (sequences, email tracking, calling, dialer) embedded natively in the CRM, eliminating a separate integration.
  • Intuitive interface and fast onboarding for individual reps, per G2 and Capterra reviews.
  • Workflow automation triggers across contacts, deals, and tickets with a visual builder.
  • API coverage for all standard objects including custom objects at Enterprise tier.

Weaknesses

  • Pricing model is contact-based at the marketing layer — importing all records as marketing contacts can multiply the monthly bill by 4×.
  • Feature tier cliffs are frequent surprises: sequences, calling, advanced reporting, and quoting are all gated, often requiring plan upgrades mid-implementation.
  • Mandatory onboarding fees at Professional ($1,500) and Enterprise ($3,500) are not prominently disclosed on the pricing page.
  • API rate limits are restrictive for bulk migration — burst limits of 100-200 req/10sec and search endpoint limits of 4 req/sec require careful job queuing.
  • Custom objects, additional pipelines, and advanced forecasting are Enterprise-only, making cost projections difficult for growing teams.

Complexity grading

How hard is this migration?

Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Pure Chart and HubSpot.

  • Object compatibility

    B

    2 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Pure Chart: Not publicly documented — typical SaaS limits assumed and confirmed during scoping.

  • Data volume sensitivity

    B

    Pure Chart doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Pure Chart to HubSpot migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Pure Chart to HubSpot data migrations

Answers to the questions buyers ask most during Pure Chart to HubSpot migration scoping. Not seeing yours? Book a call.

Can't find your answer?

Walk through your Pure Chart to HubSpot migration with a real engineer — 30 minutes, free, written quote within 24 hours.

Book a free 30 minute consultation

Most Pure Chart-to-HubSpot migrations complete in 24–72 hours of clock time for under 50,000 records. The planning and schema setup phase typically adds 1–2 weeks before migration begins. Larger setups with 500,000+ records, multiple custom objects, or complex pipeline configurations extend to 5–7 days. The discovery and mapping phase is the longest planning step regardless of record volume, including data audit, mapping validation, and post-migration verification.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Pure Chart.
Land in HubSpot, intact.

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