CRM migration
Field-level mapping, validation, and rollback between Pure Chart and HubSpot. We move data and schema; workflows are rebuilt natively in HubSpot.
Pure Chart
Source
HubSpot
Destination
Compatibility
10 of 10
objects map 1:1 between Pure Chart and HubSpot.
Complexity
BStandard
Timeline
24–72 hours
Overview
Teams migrate from Pure Chart to HubSpot when they need HubSpot's native marketing automation, its integrated sales-and-service CRM, or the scalable object model that supports multi-team operations at scale. Pure Chart stores contacts, companies, deals, and activities in its own object graph — HubSpot uses a similar but structurally distinct model with fixed standard objects (Contacts, Companies, Deals, Tickets), built-in lifecycle stages, and a custom-object layer available at Enterprise tier. The migration carries everything Pure Chart stores natively — contact records with all properties, company records with domain and industry data, deal records with pipeline and stage history, engagement logs (calls, emails, meetings, notes), files, and any custom objects — into HubSpot's equivalent objects and properties. The primary challenges are mapping Pure Chart's custom field names and types to HubSpot properties, handling any platform-specific field types (multi-select pick-lists, formula fields, or rollup fields that HubSpot does not replicate natively), and setting up HubSpot's association model correctly before records land. We run the migration against HubSpot's REST API with a staged object sequence — associations resolved before child records import, owner IDs matched by email — followed by a delta-pickup window that captures any Pure Chart changes made during the cutover window.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Pure Chart object lands in HubSpot, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Pure Chart
Contact
HubSpot
Contact
1:1Direct map. Pure Chart contact properties migrate to HubSpot contact properties. If Pure Chart stores a primary company on the contact, we resolve the association via HubSpot's primary company link on the contact record. All properties, including text, number, date, and pick-list fields, are mapped directly. Any multi-value or computed fields are flagged for manual review before the migration run starts.
Pure Chart
Company
HubSpot
Company
1:1Direct map. Pure Chart company records migrate to HubSpot company records with all standard and custom properties. Company domains, industry values, and employee counts map to HubSpot's equivalent company properties. Domain validation is performed to ensure accurate company records, and industry values are matched to HubSpot's pick-list; missing values are set to 'Other' and recorded for later cleanup.
Pure Chart
Deal
HubSpot
Deal
1:1Direct map. Pure Chart deal records migrate to HubSpot deals with the deal name, amount, close date, owner, and pipeline stage mapped to their HubSpot equivalents. Associations to contacts and the primary company are preserved via HubSpot's deal association model.
Pure Chart
Pipeline
HubSpot
Pipeline
1:1Each Pure Chart pipeline maps to a HubSpot pipeline. HubSpot's Starter tier supports up to 5 pipelines, Professional supports 15, and Enterprise supports unlimited. We create the pipelines in HubSpot and map each stage to its HubSpot counterpart before deal migration begins.
Pure Chart
Pipeline Stage
HubSpot
Deal Stage
1:1Stage names map value-by-value from Pure Chart stages to HubSpot stages within each pipeline. Stage-entered timestamps are preserved as HubSpot custom datetime properties on the deal for historical stage-transition reporting. Stage order is preserved and any undefined stages are created as custom stages in HubSpot before the mapping process. This ensures all historical transitions are reflected accurately.
Pure Chart
Custom Property (Contact)
HubSpot
Contact custom property
1:1Pure Chart contact custom properties that have no HubSpot standard equivalent are created as HubSpot custom contact properties before migration. Multi-select pick-lists in Pure Chart map to HubSpot multi-select properties; single-select maps to HubSpot single-select. If a required field in HubSpot does not exist in Pure Chart, we assign a placeholder value and mark it for admin review after migration.
Pure Chart
Custom Property (Deal)
HubSpot
Deal custom property
1:1Pure Chart deal custom properties migrate to HubSpot deal custom properties. Any calculated or formula fields in Pure Chart are preserved as static number or text fields in HubSpot; HubSpot's calculated properties in Operations Hub can rebuild logic post-migration. We flag each formula field in the migration plan for later reconstruction.
Pure Chart
Activity (Call, Email, Meeting)
HubSpot
Engagement (Call, Email, Meeting)
1:1HubSpot logs engagement activities on the contact timeline. Pure Chart call logs, email records, and meeting records migrate as HubSpot engagements with original timestamps and owners preserved. Notes migrate to HubSpot engagement notes attached to the parent contact. Each activity type maps to its corresponding HubSpot engagement type and retains its creation timestamp and assigned owner for a complete audit trail.
Pure Chart
Attachment / File
HubSpot
File
1:1Pure Chart file attachments on records are re-uploaded to HubSpot Files and attached to the corresponding CRM record. Files over HubSpot's 250MB per-file limit are flagged and split before migration. We also verify file integrity after upload and update the record with a link to the newly attached file in HubSpot.
Pure Chart
Custom Object
HubSpot
Custom Object (Enterprise)
1:1Pure Chart custom objects map to HubSpot custom objects only on Enterprise portals. On lower tiers, custom object records are flattened into standard objects as custom properties with a source-object reference note, so no data is lost even on Professional portals.
| Pure Chart | HubSpot | Compatibility | |
|---|---|---|---|
| Contact | Contact1:1 | Fully supported | |
| Company | Company1:1 | Fully supported | |
| Deal | Deal1:1 | Fully supported | |
| Pipeline | Pipeline1:1 | Fully supported | |
| Pipeline Stage | Deal Stage1:1 | Fully supported | |
| Custom Property (Contact) | Contact custom property1:1 | Fully supported | |
| Custom Property (Deal) | Deal custom property1:1 | Fully supported | |
| Activity (Call, Email, Meeting) | Engagement (Call, Email, Meeting)1:1 | Fully supported | |
| Attachment / File | File1:1 | Fully supported | |
| Custom Object | Custom Object (Enterprise)1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Pure Chart gotchas
Pricing stacks per office plus per user — model the full bill before committing
AI tools may be add-ons rather than baseline
No public API documentation
HubSpot gotchas
Marketing Contacts billing model is migration-critical
Feature tier gating is not visible until onboarding
Mandatory onboarding fees inflate year-one cost
HubSpot CSV importer cannot migrate engagements or attachments
Custom objects require Enterprise and a pre-existing schema
Pair-specific challenges
Migration approach
Review Pure Chart data model and define HubSpot schema plan
FlitStack AI audits your Pure Chart data model — contacts, companies, deals, custom objects, engagement history, and any custom field types — and produces a HubSpot schema setup plan. This plan names every custom property to create, every pipeline and stage to configure, and every association to set up before data lands. We deliver this plan before any migration operations begin so your HubSpot portal is fully configured and ready for the import.
Create HubSpot properties and pipelines in advance
We create all custom contact, company, and deal properties in HubSpot that do not exist as standard fields. Multi-select pick-lists, custom number fields, and date fields are created with the correct type so migration mapping is type-safe. Deal pipelines and stages are set up in HubSpot before any deal records import, so stage values resolve correctly on day one. If your Pure Chart setup includes custom objects, we create the custom object definitions in HubSpot on Enterprise portals or prepare the flattened property plan for Professional portals.
Match owners by email and resolve company associations
Pure Chart owner IDs are matched to HubSpot users by email address. We generate an owner-resolution report listing matched owners, unmatched owners, and the fallback owner rule applied. Company records are migrated first so that contact-to-company associations resolve correctly via HubSpot's associatedcompanyid on each contact. Any circular or orphan references in Pure Chart's data are flagged in the pre-migration report and resolved per your chosen rule before the import sequence begins.
Run staged migration with sample diff and field-level validation
Migration runs in staged sequence: companies first, then contacts, then deals with pipeline and stage mapping, then engagement history and files. A representative sample (typically 100–500 records) migrates first and we generate a field-level diff between Pure Chart and HubSpot so you can verify property mapping, lifecycle stage assignment, and owner resolution before the full run commits. Any mapping corrections are made against the sample results before the full migration proceeds.
Delta-pickup cutover with rollback and audit log
The full migration runs against HubSpot. A delta-pickup window (24–48 hours) captures any records created or modified in Pure Chart during the cutover window. Every migration operation is captured in an audit log. One-click rollback is available if reconciliation fails. We run a post-migration validation report comparing Pure Chart record counts against HubSpot record counts per object, spot-checking field values and verifying association integrity before we close the migration.
Platform deep dives
Pure Chart
Source
Strengths
Weaknesses
HubSpot
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Pure Chart and HubSpot.
Object compatibility
2 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Pure Chart: Not publicly documented — typical SaaS limits assumed and confirmed during scoping.
Data volume sensitivity
Pure Chart doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
Answers to the questions buyers ask most during Pure Chart to HubSpot migration scoping. Not seeing yours? Book a call.
Walk through your Pure Chart to HubSpot migration with a real engineer — 30 minutes, free, written quote within 24 hours.
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