CRM migration
Field-level mapping, validation, and rollback between Aritic Sales CRM and Freshsales. We move data and schema; workflows are rebuilt natively in Freshsales.
Aritic Sales CRM
Source
Freshsales
Destination
Compatibility
7 of 12
objects map 1:1 between Aritic Sales CRM and Freshsales.
Complexity
BStandard
Timeline
3-5 weeks
Overview
Moving from Aritic Sales CRM to Freshsales addresses the 200-contact ceiling that limits teams on Aritic's Free and Professional plans, and shifts the workload onto a platform with a larger ecosystem of integrations and built-in communication channels. Aritic's relationship model lets you link any Contact to any unrelated Company, which translates into Freshsales as secondary Account associations on the Contact record. We handle that translation explicitly: contacts with multiple Account links land with the primary Account assigned and the additional relationships preserved as a custom multi-text field for manual verification. Lead score values migrate as numeric custom fields on the Contact, with the active scoring model inventoried separately for your admin to rebuild in Freshsales using Freddy AI or custom workflow rules. Workflow automations, sales sequences, and automation triggers do not migrate; we deliver a written inventory so your team can rebuild them in Freshsales Admin. File attachments that are URL-based in Aritic are downloaded to the migration bundle before re-uploading to Freshsales to avoid broken link loss.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Aritic Sales CRM object lands in Freshsales, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Aritic Sales CRM
Contact
Freshsales
Contact (with secondary Accounts)
1:1Aritic Contacts map directly to Freshsales Contacts with the primary Company link assigned as the primary Account lookup. For contacts linked to multiple Companies in Aritic (reflecting deal influencers or stakeholder roles), we set the primary Company as the Account lookup and store the secondary Company names in a custom multi-text field secondary_accounts__c for manual verification post-import. Lifecycle stage from Aritic migrates to Freshsales Contact's lifecycle_stage property if present, otherwise to a custom picklist field.
Aritic Sales CRM
Company
Freshsales
Account
1:1Aritic Company records map directly to Freshsales Account. Company domain from Aritic becomes the Account website field and is used as the dedupe key during import. Industry, size, address, and phone fields map 1:1. Account records are imported first to satisfy foreign-key requirements for the Contact import phase.
Aritic Sales CRM
Deal
Freshsales
Deal
1:1Aritic Deals map to Freshsales Deals with the AccountId resolved to the migrated Account record, the primary ContactId resolved to the migrated Contact, and the OwnerId resolved via User email matching. Deal stage names migrate as Freshsales deal stage values within the target Sales Process. Closed-Lost and Closed-Won reasons from Aritic custom properties become Freshsales loss_reason and win_reason fields.
Aritic Sales CRM
Pipeline
Freshsales
Sales Process
lossyAritic pipelines (multiple pipelines supported on all plans) map to Freshsales Sales Processes. Each Aritic pipeline becomes a named Sales Process in Freshsales with its stage sequence preserved. Stage-specific automation triggers in Aritic do not migrate; they are documented in the workflow inventory for the customer to rebuild in Freshsales Workflows.
Aritic Sales CRM
Pipeline Stage
Freshsales
Deal Stage
lossyAritic pipeline stages map to Freshsales deal stage values within the corresponding Sales Process. Stage ordering, probability percentages, and win/loss criteria migrate from Aritic to Freshsales stage configuration. Stage-level automation triggers are flagged in the workflow inventory document and are not migrated.
Aritic Sales CRM
Task
Freshsales
Task
1:1Aritic Tasks linked to Contacts or Deals migrate to Freshsales Tasks with Subject, Due Date, Assignee (resolved via User email match), Priority, Status, and Description preserved. Completed task history migrates with the original completion timestamp. Task assignment to Aritic Users without matching Freshsales Users goes to the reconciliation queue.
Aritic Sales CRM
Activity (calls, emails, meetings)
Freshsales
Activity (calls, emails, meetings)
1:1Aritic Activity records (calls, emails, meetings) logged against Contacts or Deals migrate to Freshsales Activity records linked to the resolved Contact and Deal. Activity timestamp preserves the original Aritic timestamp for timeline ordering. Call disposition and duration data from Aritic migrate to Freshsales custom Activity fields.
Aritic Sales CRM
Lead Scoring
Freshsales
Custom Number Field (contact_score__c)
lossyAritic's numeric lead score value migrates as a custom number field on the Freshsales Contact record. The active scoring rule logic (rule conditions, weights, triggers) is not portable. We deliver a scoring-rule inventory sheet during migration scoping so the customer's Freshsales admin can rebuild the model using Freshsales Freddy AI or custom workflow conditions, typically 1-2 hours per complex scoring rule.
Aritic Sales CRM
File and Attachments
Freshsales
Attachment
1:1Aritic File Manager documents, images, and deal-related files export as individual downloads and are bundled into the migration payload organized by Contact and Deal ID. We download URL-based attachments before migration to avoid broken links on cutover. Files re-attach to Freshsales Contact, Account, or Deal records via the Freshsales Attachments API.
Aritic Sales CRM
User / Owner
Freshsales
User
1:1Aritic User records map to Freshsales User records by email match. User name, email, and role migrate. Inactive Aritic Users are preserved as read-only User records in Freshsales to maintain historical assignment accuracy on Deals and Tasks. Users without an email match go to the reconciliation queue for manual provisioning.
Aritic Sales CRM
Custom Fields
Freshsales
Custom Fields
lossyCustom fields added on Aritic Contacts, Companies, or Deals are enumerated during scoping. We create matching custom fields in Freshsales before migration, using equivalent field types (text, number, date, picklist, multi-select). Picklist-type custom fields in Aritic require Freshsales picklist value creation before data import. Formula-type behaviors in Aritic custom fields are flagged for manual Freshsales formula configuration post-migration.
Aritic Sales CRM
Tag
Freshsales
Tag / Label
lossyTags applied to Aritic Contacts and Deals export as a comma-separated list and map to Freshsales Tags on the Contact or Deal record. Segmentation rules built in Aritic do not export; the tag inventory is provided separately for the customer to rebuild Freshsales dynamic lists if needed.
| Aritic Sales CRM | Freshsales | Compatibility | |
|---|---|---|---|
| Contact | Contact (with secondary Accounts)1:1 | Fully supported | |
| Company | Account1:1 | Fully supported | |
| Deal | Deal1:1 | Fully supported | |
| Pipeline | Sales Processlossy | Fully supported | |
| Pipeline Stage | Deal Stagelossy | Fully supported | |
| Task | Task1:1 | Fully supported | |
| Activity (calls, emails, meetings) | Activity (calls, emails, meetings)1:1 | Fully supported | |
| Lead Scoring | Custom Number Field (contact_score__c)lossy | Mapping required | |
| File and Attachments | Attachment1:1 | Fully supported | |
| User / Owner | User1:1 | Fully supported | |
| Custom Fields | Custom Fieldslossy | Mapping required | |
| Tag | Tag / Labellossy | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Aritic Sales CRM gotchas
Contact cap is a hard migration boundary on Free and Professional
Workflow automations do not export and must be rebuilt manually
Relationship linking creates non-standard Company-Contact associations
Lead scores export as static values, not active models
Invoice and quote attachments may be URL-based rather than stored files
Freshsales gotchas
Freddy AI is Pro-tier only despite heavy marketing
Post-migration emails and sequences are disabled
Bot session credits are a one-time 500-session allocation
Phone credits charged per minute with no cap
File storage limits scale with plan tier
Pair-specific challenges
Migration approach
Discovery and scoping
We audit the source Aritic Sales CRM account across plan tier (Free/Professional), record counts for Contacts, Companies, Deals, Activities, Tasks, and Files, custom field inventory, pipeline and stage names, active workflow count, and any relationship-link complexity (contacts with multiple associated Companies). We also confirm the target Freshsales plan (Free/Growth/Pro/Enterprise) and identify any Freshsales custom field types that need provisioning before migration begins. The discovery output is a written migration scope with record counts, mapping table, and workflow inventory list.
Relationship model design
We design how Aritic's flexible Contact-to-Company relationship model translates into Freshsales. For contacts with a single Company link, the mapping is direct. For contacts linked to multiple Companies, we designate the primary Company as the Freshsales Account lookup and store secondary Company associations in a custom multi-text field for post-migration verification. This design is validated during the sandbox migration before production.
Sandbox migration and reconciliation
We run a full migration into a Freshsales sandbox using production-like data volume. The customer's admin reconciles record counts (Accounts in, Contacts in, Deals in, Activities in), spot-checks 20-30 random records against the Aritic source, and validates the relationship linking for contacts with multiple Companies. Any mapping corrections happen in sandbox before production migration begins.
Owner reconciliation and User provisioning
We extract every distinct Aritic User referenced on Contact, Company, Deal, Task, and Activity records and match by email against the Freshsales destination User table. Any Aritic User without a matching Freshsales User goes to a reconciliation queue for the customer's admin to provision. Owner references on Deals and Tasks cannot be resolved without User records in place.
Production migration in dependency order
We run production migration in record-dependency order: Accounts (from Aritic Companies), Contacts (with AccountId resolved and secondary Company associations handled), Deals (with AccountId, ContactId, and OwnerId resolved), Tasks, Activity history (calls, emails, meetings), Lead Score values (as custom number fields), Custom Field data, and Files/Attachments. Each phase emits a row-count reconciliation report before the next phase begins. Workflows, scoring rules, and segmentation logic are not migrated; they are documented in the inventory deliverable.
Cutover, validation, and inventory handoff
We freeze Aritic writes during cutover, run a final delta migration of any records modified during the migration window, then enable Freshsales as the system of record. We deliver the workflow inventory, scoring-rule inventory, and segmentation-rule list as written documents for the customer's admin team to rebuild in Freshsales. We support a one-week hypercare window where we resolve reconciliation issues. We do not rebuild Aritic Workflows as Freshsales Workflows inside the migration scope; that is a separate engagement.
Platform deep dives
Aritic Sales CRM
Source
Strengths
Weaknesses
Freshsales
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 3 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Aritic Sales CRM and Freshsales.
Object compatibility
3 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Aritic Sales CRM: Not publicly documented in available sources.
Data volume sensitivity
Aritic Sales CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
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